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    Marketing Overview

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    Max Raymond Jonathan will oversee all marketing activities in Indonesia from October 2022 to August 2023. His responsibilities include creating brand awareness, providing market reports and forecasts to assist sales, performing industry analysis, and leading marketing campaigns. He has extensive experience in the pharmaceutical industry and a database of over 677 contacts at Indonesian pharmaceutical companies.

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    Marketing Overview

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    max
    17 views27 pages
    Max Raymond Jonathan will oversee all marketing activities in Indonesia from October 2022 to August 2023. His responsibilities include creating brand awareness, providing market reports and forecasts to assist sales, performing industry analysis, and leading marketing campaigns. He has extensive experience in the pharmaceutical industry and a database of over 677 contacts at Indonesian pharmaceutical companies.

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    Max Raymond Jonathan will oversee all marketing activities in Indonesia from October 2022 to August 2023. His responsibilities include creating brand awareness, providing market reports and forecasts to assist sales, performing industry analysis, and leading marketing campaigns. He has extensive experience in the pharmaceutical industry and a database of over 677 contacts at Indonesian pharmaceutical companies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views27 pages

    Marketing Overview

    Uploaded by

    max
    Max Raymond Jonathan will oversee all marketing activities in Indonesia from October 2022 to August 2023. His responsibilities include creating brand awareness, providing market reports and forecasts to assist sales, performing industry analysis, and leading marketing campaigns. He has extensive experience in the pharmaceutical industry and a database of over 677 contacts at Indonesian pharmaceutical companies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 27

    Work Overview

    Max Raymond Jonathan, Period October 2022-August 2023

    EXPERTISE IN PHARMACEUTICAL INDUSTRY


    © Shanghai Tofflon Science and Technology Co. Ltd. All Rights Reserved. www.tofflon.com
    Job Description and Responsibilities
    JOB DESCRIPTION RESPONSIBILITIES
    • To plan, develop and oversee all marketing • Create awareness and brand visibility in Indonesia.
    activities in Indonesia and support the SEA • Provide short and long term market forecasts, reports,
    Marketing Activities. and trends to assist sales personnel in acquisition of B2B
    clients.
    • Perform industry and competitive analysis to inform the
    • Able to grasp industrial pharmaceutical sales process and help positioning and messaging in
    trends and analyzing marketing data. order to shape future marketing strategies.
    • In charge of outbound and inbound marketing activities
    • Should be well-versed in specialized by demonstrating expertise In various areas (content
    marketing concepts, principles, and tactics. development and optimation, advertising,
    events/exhibition planning, etc).
    • To increase reputation and growth of the • Conduct market research to understand about client
    requirement, preference and trend.
    company in Indonesia
    • Oversee marketing lead generation.
    • Design content marketing strategies and set goals.
    • Brainstorm and develop ideas for creative marketing
    campaigns.
    • Reporting to SEA Regional Marketing Manager, Mr. Yen
    Lu Toh.
    • Other tasks assigned by superior manager.
    * As per Document No.004/OL/TOFFLONIDN/HR/VIII/2022
    2 www.tofflon.com
    Market Intelligence

    677 Phone Contacts


    From my 8 years
    experience of
    working in Pharma
    Industries

    150++ Indonesian Various PIC in each


    Pharmaceutical own Division
    Companies

    • 80% majorities are Solid Pharma Companies • 30% R&D, Business Development (Directors, Head and Staffs)
    • 43% Procurement/Sourcing Team (Directors, Head and Staffs)
    • The rest : Cosmetics, Veterinary, Tradings, Jamu/Herba,
    • 22% Production/Plant/Regulatory
    Sterile • 5% Top Management (CEO, Owner, GM)

    3 www.tofflon.com
    Marketing Tools

    Email Automation
    MAILCHIMP

    • Designing all Marketing communication


    and Activities

    Canva Design

    4 www.tofflon.com
    2022

    5 www.tofflon.com
    2023

    6 www.tofflon.com
    2023

    7 www.tofflon.com
    2023

    8 www.tofflon.com
    2023

    9 www.tofflon.com
    2023

    10 www.tofflon.com
    2023

    11 www.tofflon.com
    2023

    12 www.tofflon.com
    2023

    13 www.tofflon.com
    2023

    14 www.tofflon.com
    Visiting Exhibition

    Indonesia Healthcare Engineering Forum Chine Homelife March 16, 2023


    November 5, 2022

    15 www.tofflon.com
    Seminar

    Annual Conference, June 7, 2023


    Seminar, February 23, 2023

    Seminar, May 30, 2023

    16 www.tofflon.com
    Tofflon Seminar: Hanoi

    • We chose The Power of Innovation as our main


    topic and tagline to capture and showcasing whole
    topics that we provide to participant. Especially in
    Vietnam pharma market that still predominantly
    occupied by OSD manufacturing instead of Sterile
    manufacturing.

    • The detail of topics that we held during seminar are


    - SEA pharma trend projection (zoom in to Vietnam
    trend markets and technology advancement)
    - GMP (comparison between WHO GMP and EU
    GMP along with GMP Compliance)
    - Aseptic Filling Line (Application and Latest
    Technologies)
    - Inspection Machine (Automation vs Manual)
    - Blow Fill Seal (Market Trend, Application and
    Investment)

    17 www.tofflon.com
    Upcoming Marketing Activities
    • AllPack Indonesia is an annual trade exhibition and event held in
    Indonesia.

    • It primarily focuses on the machinery, packaging and processing


    industry. The expo serves as a platform for businesses and
    professionals involved in packaging, processing, and related
    industries to showcase their products, services, innovations, and
    technologies.

    • It also facilitates networking opportunities, knowledge sharing, and


    business partnerships within the industry.

    • At the AllPack Indonesia Expo, attendees can expect to find a wide


    range of exhibitors presenting packaging materials, machinery,
    equipment, labeling solutions, printing technologies, and other
    products and services related to packaging and processing.

    AllPack Indonesia 2023 • This event is valuable for manufacturers, suppliers, distributors, and
    professionals seeking the latest trends and developments in the
    October 11-14 packaging and processing sectors, as well as opportunities for
    business expansion and collaboration in Indonesia's growing market.

    18 www.tofflon.com
    Highlight

    19 www.tofflon.com
    Upcoming Marketing Activities
    • We will continue our series of 2023 Southeast Asia
    Seminar to Jakarta for the next destination.

    • The venue will be held in Pullman Hotel, Central Park,


    Jakarta.

    • The topic will be inline with previous seminar in Hanoi.


    About Pharma Market Trend, Aseptic Filling Line,
    Inspection Machine and BFS as well.

    • Target Audience
    - End User/Customer
    - Pharma/Engineering Companies
    - Organization/Consultant
    Tofflon SEA Seminar
    Jakarta

    20 www.tofflon.com
    Market Research

    China Imported Drug List. 50+ products

    21 www.tofflon.com
    Obstacles and Difficulties
    • There are difficulties when I plan to do a video coverage in
    some of the projects in Indonesia like GOF and Etana.

    • The issues are the same, the project delivery.

    • Before I decide to do coverage, I have to discuss with Sales


    Manager first and the Project Lead in both sites.

    • Since it was not so smooth, the process is declined by both


    sites.

    • Initially we are planning to participate on 2023 annual


    conference either as topic speaker or booth exhibiting.

    • Since the preparation windows are rather tight and we don’t get
    the best spot for booth we are decided to postpone our
    participation this year.

    22 www.tofflon.com
    Things to Improve

    • More accurate budgeting

    • More robust and well planned


    event preparation

    • Communication

    23 www.tofflon.com
    ISPE

    • The International Society for Pharmaceutical


    Engineering is a nonprofit association serving its Members
    by leading scientific, technical, and regulatory advancement
    throughout the entire pharmaceutical lifecycle.

    • ISPE is the global industry leader in connecting


    pharmaceutical knowledge to deliver manufacturing and
    supply chain innovation, operational excellence and
    regulatory insights to enhance industry efforts to develop,
    manufacture and reliably deliver quality medicines to
    patients.

    24 www.tofflon.com
    Workshop

    • Initially we are planning to make a live workshop


    using Tofflon machine, but 2023 is not feasible to do
    that.

    • With better preparation I believe we should make a


    live workshop with better preparation

    25 www.tofflon.com
    Publication

    • Invite Journalist during Exhibition with some


    Press.

    • We create a testimonial interview, we can


    collaborate with one of our customer to do
    interview about Tofflon.

    • Get a coverage for column in Newspaper, we


    can promote it on LinkedIn as well

    26 www.tofflon.com
    Customer Gathering

    27 www.tofflon.com

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