Bato Institute of Science And Technology, Inc.

Dolho, Bato, Letyte

EMPOWERMENT TECHNOLOGIES
Name: ______________________________________________

MODULE 7: Web Content determine what type of web content should

be created, how it fits in the website’s
Development
objectives, and whether or not it will be
interesting to the readers. Here we also lay out
Introduction:
important details such as budgets and
Web content development is the process of
deadlines.
planning, researching, creating, and
2. Creation
maintaining information for online publication.
After a solid plan has been created, it is time
Practically, all information that we see in
to create our web content. The creation stage
websites is produced using this practice. As of
involves research, writing, and other creative
2016, there are more than 1 billion websites in
tasks such as graphics design, photography,
the Internet. (Source: internetlivestats.com)
and video editing.
Because of this, coming up with ideas for new
3. Deployment
websites has become a very challenging task.
After the content is completed, it is now ready
In a time where there is 1 website for every 7
to be delivered to the readers. Deploying web
people in the planet, how can we create web
content may not be as simple as posting a
content that is unique, useful, and interesting
copy of it in a website. It has to be made
to the public?
available to different regions and different
types of devices and Internet browsers. The
Abstract:
content may also have to be translated to
What is web content?
different languages in order to be more
Web content is the term used to
accessible to people from all around the
describe text, sounds, images, videos,
world.
and other media that are published in a
3. Promotion
website.
Web content needs to be seen by as many
What is web traffic?
people as possible but just because your web
Web traffic is the number of visitors in a
content can be accessed by anyone doesn’t
website and the number of web pages
mean that everyone will see it. Promotion has
that they visit. Web traffic is used to
to be done to persuade Internet users to view
measure the popularity of websites and
web contents. Here are some strategies that
web contents.
are used to reach potential viewers:
a. Social media
Web Content Lifecycle Internet users spend most of their online
 Web content lifecycle is a series of steps or time in social media sites and apps like
phases that web content has to go Facebook, Twitter, and Instagram. This
through before and after it is published. makes social media a great way to attract
There are no official steps for web content potential website visitors. It is now a
lifecycle because people and common practice for websites to have
organizations that develop and publish social media accounts so they can reach
web contents have different practices out to people and promote their contents.
and methods. However, for the purpose of b. Paid ads
this lesson, we will be exploring 5 most Basically, you can pay others to promote
common stages: your content for you. Many websites earn
1. Planning money by displaying advertisements for
The logical first step, planning is where the idea products, services and other websites. For
for a web content is born. In this stage, we
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 example, you may see short commercials  Digital information takes up memory
that play before YouTube videos or search- space. Removing old and unused
related ads at the top of your Google contents will free that can be used to
search results. store new data.
c. Email advertising  Removing the old and unpopular web
Websites can ask users to sign up and contents brings focus to the new and
receive emails that will inform them about popular ones.
the latest contents and offers. These email  Outdated contents are bad for the
newsletters are often sent in a regular basis website’s image. If a website has more
and contain links that will direct the old contents than new ones, viewers
recipient to the featured content may get the impression that it is poorly
d. Web syndication managed and not credible.
You can give other websites permission to What is archiving?
publish your original contents. These Archiving is the process of gathering and
websites are required to give you credit preserving information for future use.
and even include a link to your website. This Outdated web contents can be unpublished
will make your contents visible to other and moved to an archive instead of being
websites’ traffic. totally erased. Archived content can be
e. Search Engine Optimization viewed in the archive and used as a source of
SEO is a popular practice used to make historical data.
web contents more visible to online search Content Management System
engines. There are numerous SEO A Content Management System or CMS is a
techniques but all of them require software application or a set of software
knowledge of how search engines work applications that is used to create, publish,
and how people use them. For example, and manage online content. Modern CMS
keywords that are related to your content’s applications have collaborative environments,
topic are strategically placed in titles, which allow multiple users to work on a single
sentences and URLs to increase the chance project. Today, you don’t have to be a
that a search engine will pick up your programmer or an ICT expert to create and
content whenever someone searches for publish web content. In this lesson, you will
these keywords. learn how to work in a team to produce and
4. Maintenance promote your very own content.
Web content maintenance is the process Blog:
updating existing web contents. Short for weblog, a blog is an online journal
Certain elements of the content such as owned by an individual or a group. A web
pictures, statistics dates and sources can be content that is published in a blog is called
updated to keep it fresh, useful, and interesting a post and bloggers normally publish them
to the viewers. Aside from constantly creating on a regular basis. Unlike a website which
new contents, updating the old ones is a good has its own unique web address which has
way to attract web traffic. Web content can to be bought, a blog can be hosted by a
generate a steady stream of traffic for years if CMS for free.
it is properly maintained. WordPress
5. Retirement WordPress is one of the top content
During this step, old and unpopular web management systems today. It is free and
contents are removed from the website. These easy to use. In this lesson, we will learn how
web contents can either be archived or to create a WordPress blog.
permanently deleted.
Web content that become outdated or
unpopular have to be removed for several
reasons:

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How to Create a WordPress
Blog

To begin, go to wordpress.com. Here you will

see the “Get Started” button. Click this and
you will be taken to the first step of the
A theme is a set of design elements such as font,
creation process. colors and icons that work together to your blog a
certain style. WordPress themes can be changed
so the one that you will select in this step will not
be permanent.

In the list provided, select a category that

best describes the type of contents that you
will be creating.

During this step, you will be asked to name

your domain. WordPress will check if the
name that you selected is available. If it is
already taken, WordPress will suggest a name
close to the one that you chose. Free blogs
have “wordpress.com” included in the
domain name.

What is a domain?
As the name implies, your domain is your
online territory. A domain is a part of the
A layout is how the parts of your blog will be Internet that is under the control of a
arranged. Choose one that suits your taste. particular person or group. Examples of
domain name are wordpress.com and
ama.edu.ph.

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For the purpose of this lesson, just select the
Free Plan.
Figure 1.7 Check out bistet.wordpress.com. This is
an actual blog created using the steps that we
just learned.

You will need a WordPress account to access Project 02:

your blog. To create one, enter your email Direction:
address and set a password then click the Follow the steps given in this module, create at
“Create My Account” button. WordPress will least 3 blogs stating your experience during
send you an email. Open the email and click this pandemic. You must post your blogs
the “Confirm now” button. This will open the starting today October 11 until October 15.
log in page. Enter your email address and Send you WordPress Blog (link) in the private
password to complete access your blog. comment of your google classroom account.

References
TEXTBOOK :

Science in Today’s World for Senior High

School Empowerment Technologies
Erwin Reyes Callo
Rosario Laurel-Sotto, Coordinator

Prepared by:

Mary Jane G. Pagay-Cierva

Instructor