Scribd Logo
Upload

Welcome to Scribd!

  • 205 views

    Case Study Josh Talk

    Uploaded by

    Priya Pawar
    Josh Talks has grown significantly in recent years, producing nearly 2,000 talks per year compared to 200 previously. Revenue doubled from Rs 6 crore to a projected Rs 13.5 crore, with a profit of Rs 50 lakh last year. Subscribers increased from 1.2 million to an estimated 6 million this year.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Case Study Josh Talk

    Uploaded by

    Priya Pawar
    205 views2 pages
    Josh Talks has grown significantly in recent years, producing nearly 2,000 talks per year compared to 200 previously. Revenue doubled from Rs 6 crore to a projected Rs 13.5 crore, with a profit of Rs 50 lakh last year. Subscribers increased from 1.2 million to an estimated 6 million this year.

    Original Title

    Case study Josh Talk

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Josh Talks has grown significantly in recent years, producing nearly 2,000 talks per year compared to 200 previously. Revenue doubled from Rs 6 crore to a projected Rs 13.5 crore, with a profit of Rs 50 lakh last year. Subscribers increased from 1.2 million to an estimated 6 million this year.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    205 views2 pages

    Case Study Josh Talk

    Uploaded by

    Priya Pawar
    Josh Talks has grown significantly in recent years, producing nearly 2,000 talks per year compared to 200 previously. Revenue doubled from Rs 6 crore to a projected Rs 13.5 crore, with a profit of Rs 50 lakh last year. Subscribers increased from 1.2 million to an estimated 6 million this year.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    Business case study : Josh Talk

    Today, Josh Talks produces close to 2,000 talks a year, compared to the 200 it used to produce in the
    pre-pivot days. From Rs 6 crore revenue last year it is set to more than double its topline to Rs 13.5
    crore this year. The startup made a profit of Rs 50 lakh last year and is well on track to continue the
    profitable streak. From 1.2 million subscribers last year, it touched six million this year.

    Read more at: https://yourstory.com/2020/01/gurugram-startup-josh-talks

    On an average, Josh Talks is getting about 30-40 M views each month across all its channels. Josh
    Talks has also reached out to over 150,000 people offline through its events in 30 different cities and
    workshops in over 800+ colleges.

    The top 10 competitors in Josh Talks' competitive set are:

    TED Conferences

    LLC

    INKtalks

    MS Talks India

    YouTube

    Dailymotion

    Vimeo

    Netflix

    Hulu

    SXSW

    Vevo

    Strategy for us
    Videos per month 20-25 to establish ourselves as a genuine brand

    Resources required:

    Camera: 50K+ 20K (Lens)

    Studio: 1000 per hour

    Digital Marketing charges: 10k – 20k (Variable)

    Responsibilities:

    Speaker hunter

    Production partner

    Editor

    Digital marketer

    You might also like