Final SIP Report Manas Nanda-Converted (1) - 2

A Report On
Summer Project 2021

With
ImpactGuru
Submitted By
Manas Nanda
2019-B-04122000
B.COM HONS. Semester-V
Batch 2019-22
Submitted To
Dr. Kavita Chordiya
1 Summer Internship Project Report

BBA FS/BA Bcom - SP 2021(INTERNSHIP) EVALUATION FORMAT – REPORT
Name of the Student: Manas Nanda
URN 2019- B-04122000
BBA/Bcom Specialization: Finance
SP Company: ImpactGuru
Name of the Company Guide: Sandeep Kumar Tripathy
Name of the Faculty Guide Dr. Kavita Chordiya
Max. Marks
S.No. Description
Marks Awarded
1 Goals and Targets: Clear definition of the goals, tasks and
targets. Achieving Results, Explanation of variance, corrective 5
measures taken, Precise narration.
2 Quality of Report: Structure of Report, formatting, conformity
to guidelines, spelling, grammar, appropriate language, 10
professional presentation of report.
3 Content: Description of assignments undertaken, 3CETT,
SWOT analysis, product analysis, strategic tools used, 10
objectives, achievements, future outlook of industry/function,
learning from the SP.
4 Planning Efficiency and Implementation. Approach to SP,
overcoming complications, management and organization,
reliability and punctuality, individual contribution to the 10
project, identifying and valuing learning outcomes, developing
strategies to meet contingencies.
5 Resource Utilization. Tools and techniques used, alternatives
considered, efficiency and effectiveness of tools and techniques
used, knowledge, skills acquired, learning from the results. 15
Compliance to Guidelines: Adherence to company/ADYPU
guidelines, contribution of guidelines/feedback to success of
SP, Leadership and Managerial Skills acquired.
TOTAL 50
Remarks, if any.
Signature of Faculty Guide Signature of Company Guide
Date: Date:

TO WHOMSOEVER IT MAY CONCERN
Date: 31st July 2021
This is to certify that Manas Nanda has successfully completed his tenure as a Business Development
Consultant from 1st June 2021 to 31st July 2021 at Impact Guru Technology Ventures Pvt. Ltd. his
performance during the tenure was found to be good.
We wish him all the very best for his future endeavors.
Regards,
Sandeep Kumar Tripathy

(Senior VP Business Development)
Impact Guru Technology Ventures Pvt. Ltd
Impact Guru Technology Ventures Private Limited

101, Jai Singh Business Center, 119, Sahar Rd, Andheri East, Mumbai, Maharashtra
400099

Declaration
I Manas Nanda, a student of B.Com (Hons.) Semester V of the School of Management of Ajeenkya
DY Patil University, hereby declare that this report on Summer Project 2021 is the original piece of
my work and is based on my internship with ImpactGuru, from 1st June 2021 to 31st July 2021.
I further declare that none of the contents of the report are copied from any source. I understand that
if found guilty of plagiarism, Ajeenkya DY Patil University is free to initiate any action against me,
including the cancellation of my Summer Project.
Name:
URN No.:
Date:
Place:

Acknowledgement
I am using this opportunity to express my gratitude to everyone who supported me throughout the
course of this B.Com. (Hons.) Project. I am thankful for their aspiring guidance, invaluably
constructive criticism, and friendly advice during the project work. I am sincerely grateful to them
for sharing their truthful and illuminating views on several issues related to the project. My sincere
thanks to Mr. Dr. Bhausaheb Londhe, Head of Department (School of Management), Ajeenkya D.Y.
Patil, for giving me the privilege to be a part of such an esteemed institution and always providing
opportunities to learn and acquire this experience. I am heartfelt thanks to my internal guide Dr.
Kavita Chordiya for guiding me throughout the project, by which I have been able to successfully
complete the project. I would also like to express my warm thanks to all the people who provided me
with the assistance and conductive conditions for my B.Com. (Hons.) Project. I would also like to
thank all the staff of the organization for helping me directly and indirectly to conclude this.
Sincerely
Manas Nanda
Place:
Date:

Certificate
This is to certify that the project work titled “Business Development Consultant” is a summer
internship work carried out by Mr. Manas Nanda.
The project was completed for “ImpactGuru.com” under the guidance of Mrs. Dr. Kavita Chordiya.
I further certify that the said work has not been submitted in the part or in full to any other university.
Date:
Dr. Kavita Chordiya Dr. Bhausaheb Londhe
Project Guide Head of Department (SOM)
A.D.Y.P.U.

Table of Contents
Sr. Contents Page
No. No.
1. Introduction to the project report 8-10
2. Introduction to the company 11-18
3. Objectives of the study 19-21
4. Research methodology & literature review 22-23
5. Data analysis & data interpretation 24-38
6. S.W.O.T. Analysis 39-41
7. Scope for further study 42-43
8. Findings, limitations & suggestion 44-46
9. Conclusion 47-48
10. Bibliography 49-51
11. Appendix 52-54

CHAPTER 1
INTRODUCTION TO
THE PROJECT REPORT

Introduction to the project:
Business Development
Consultant
A business development consultant is a person or company that helps new business owners create
their businesses. In addition to helping owners with the creation of their business, they might also
assist them in the day-to-day operations. Some of the tasks completed by this individual are business
start-up, marketing strategy development, brand marketing, writing and editing copy, client
development and deal closing.
➢ Develop business plans with the assigned accounts.

➢ Design and develop strategic development strategies and plans.
➢ Provide assistance with implementing suggested plans and strategies.
➢ Oversee and examine new strategy progress and development.
➢ Educate, lead and supervise members of the business development team to ensure the
project's achievement.
➢ Conduct complex analysis in order to find new market opportunities.
➢ Investigate existing products and services and compare them with competitors.
➢ suggest measures for improving customer satisfaction and loyalty.
➢ Handle business deals operations and activities.
➢ Oversee the implementation of different contracts.
➢ Build, encourage and maintain long-term relationships with key stakeholders.
In this report,
The opportunity that ImpactGuru had provided me, I had attempted to create content, help in
forming strategies for the firm. It is to make us understand more about how the business world adapts
the technologies to increase the number of potential customers and grow as a whole.

Internship Objectives
➢ Internships are generally thought of to be reserved for college students looking to gain
experience in a particular field. However, a wide array of people can benefit from Training
Internships in order to receive real world experience and develop their skills.
➢ An objective for this position should emphasize the skills you already possess in the area and
your interest in learning more.
➢ Internships are utilized in a number of different career fields, including architecture,
engineering, healthcare, economics, advertising and many more.
➢ Some internship is used to allow individuals to perform scientific research while others are
specifically designed to allow people to gain first-hand experience working.
➢ Utilizing internships is a great way to build your resume and develop skills that can be
emphasized in your resume for future jobs. When you are applying for a Training Internship,
make sure to highlight any special skills or talents that can make you stand apart from the rest
of the applicants so that you have an improved chance of landing the position.

CHAPTER 2
INTRODUCTION TO
THE COMPANY

Introduction to the company:
ImpactGuru
ImpactGuru is a donation based crowdfunding platform that offers global crowdfunding solutions for
NGOs, social enterprises, start-ups and individuals. ImpactGuru is a fintech company offering a full
stack crowdfunding solution that combines social, rewards and investment crowdfunding/
fundraising for individuals, non-profits, social enterprises, or start-ups for all their fundraising needs
- be it small or large. It was launched by Maneka Gandhi, Union Cabinet Minister for Women &
Child Development, and Government of India in September 2015.
"An ImpactGuru is someone who envisions change, who finds solutions to social problems, who
steps up to support another change-maker, who makes kindness a habit, who dares to follow his/her
dream, or who simply helps out a friend in need. We believe that each individual holds the power to
effect great change and given the right tools and the right backing, can become an ImpactGuru
himself/herself " ImpactGuru CEO Piyush Jain.
Starting a fundraiser campaign in ImpactGuru is easy. One just has to get started by clicking on the
'Start a Fundraiser' tab on the ImpactGuru website or app, fill in the required details to create the
fundraiser campaign. Using ImpactGuru's story builder feature, one can put up one's cause of raising
money in an appealing way to attract more donors.
Once created, the fundraiser campaign is shared online. The money received from the donors are
transferred to the beneficiary's account after deducting the applicable fee and charges.

ImpactGuru - Industry Details
India’s private healthcare spends stands at $90 billion a year. Of this, merely one-third is covered by
insurance and the balance $60 billion is met largely with borrowings from friends and family.
Capturing 10% of this segment would mean a medical crowdfunding market of around $6 billion.
This is the segment ImpactGuru is looking to tap.
Healthcare crowdfunding is the most disruptive solution to address this problem. There are no loans
or interest to be paid off when it comes to crowdfunding as funds raised online is considered as a
donation.
ImpactGuru - The Idea of Starting up
The idea began to form in Piyush's mind while he was working with Instilgo, a US based non-profit
organization."When I decided to go to Harvard University, Kennedy School of Government, I found
my calling when I accepted a fellowship with Instiglio, a US non-profit focused on using social
impact bonds to help non-profits scale" ImpactGuru founder Piyush Jain
Besides, while at Harvard, Piyush assisted his Professor in teaching a class on financial management in non-
profit Organizations. He also co-authored a paper on - ‘Non-Equity Financing for Entrepreneurial Ventures’.
For writing the research paper, Piyush had to explore different avenues to finance social initiatives. During
this research, Piyush realized that crowdfunding market in Indian is largely untapped and it is his willingness
to do something in the field of crowdfunding that made him start.
Fortunately, both Khushboo and Piyush shared the same vision. Piyush's knowledge of finance and
technology clubbed with the brand, marketing and communications skill sets of Khushboo had garnered over
the years. It does require a fantastic partnership and they have been very lucky to forge that successfully.

ImpactGuru - Founders and Team
Impactguru founders - Khushboo Jain and Piyush Jain
ImpactGuru founder and CEO Piyush Jain is a BSc in Economics from University of Pennsylvania -
The Wharton School. He did Masters in Public Policy, Business and Government Policy from
Harvard University, John F. Kennedy School of Government. Piyush worked with reputed
organizations like JP Morgan, Instiglio, San Francisco based fintech firm SoFi, before starting
ImpactGuru in 2017.
ImpactGuru co-founder and COO Khushboo Jain comes from a fashion designing and fashion
marketing background. Khushboo is an alumna of London College of Fashion, University of Arts
London and Parsons School of Design. Khushboo did her Bachelors in Commerce from Sydenham
Institute of Management Studies, and MBA from Welingkar Institute of Management. Prior to
joining her husband in his venture, Khusboo worked with brands like Kansai Nerolac Paints Limited
and fashion brands like, TheLabelLife.com and Manish Malhotra.
Piyush is backed by awesome and dedicated team who truly stand with the vision and mission of
ImpactGuru. Some core members of the ImpactGuru team are-
• Vikas Kaul , the Chief Product Officer of ImpactGuru is an IIMK graduate. He is an ex-
employee of Quikr and Deloitte.
• Ankita Kumari is Vice President, Operations at ImpactGuru. She is an engineering graduate

from Amity University Noida, and an ex-employee of PSTakeCare and TinyOwl.
• Sandeep Tripathy - Head, Business Development, Ex- PSTakeCare, IIT Bombay.ImpactGuru

No Platform Fee
ImpactGuru has extended free fundraising to all causes by offering 0% platform fee. It has Mobilized
$200 million/INR.1500 Crores through its platform and global partners, since inception.
Free fundraising is made available to all types of fundraisers who are hosted on the platform - It can
be patients with medical emergencies (Covid-19, organ transplant, cancer) or NPOs/Individual
fundraising program for any causes. By this, ImpactGuru has completely waived off platform fees
with an intention to maximize the funds raised by fundraisers.
In order to sustain the platform and meet operational activities to provide a free fundraising platform,
donors will be asked to provide any amount of voluntary tip.In a joint statement ImpactGuru.com’s
Co-Founders Piyush Jain and Khushboo Jain said, “In the last 5 years, crowdfunding on
ImpactGuru has now become the preferred way for people to finance critical illness bills at hospitals
given the low level of insurance penetration in India. With the extension of our free fundraising
options to all fundraisers, we hope to accelerate our ambition of helping finance the critical illnesses
of over 1 million / 10 lakh patients over the next decade.”

ImpactGuru - Business and Revenue Model
But how does ImpactGuru make money? It has a highly scalable, asset light, transparent revenue
model. It charges average 8% of total funds raised as its fees with 5% directly being net revenue. It
charges additional fixed fees for premium services such as digital marketing, video, content support.
I was keen on a business model that would add value and meaning to the community. Our vision is to
make sure that nobody in India has to ever struggle to fund their medical treatment due to lack of
money. - Piyush Jain
ImpactGuru - Challenges Faced
Social problems are so immense in India, that often one can get disillusioned by the impact one
creates i.e. whether one’s intervention is moving the needle or not. There are many challenges and
dilemmas that the ImpactGuru team needs to face on a day to day basis. This what Piyush has to say
regarding the issues the team faces-
At ImpactGuru, we often face an ethical dilemma. Private hospitals will not proceed with treatment
without the funds, say of 5 children whom are near death without a critical emergency surgery. It is
an overwhelming feeling as we will be disappointing someone or maybe more as we have limited
resources as an organization and limited donors to reach out to fund each of the 5 surgeries
successfully. How to handle the mental pressure and how to execute the task is the pressing concern.
It’s very important to keep the perspective that the journey of a thousand miles begins with a single
step. We thus pick cases where we can have the maximum impact given the short time. We select
cases such as transplant, heart surgeries, cancer rather than dengue, malaria.

ImpactGuru - Partners
ImpactGuru has a strategic partnership with GlobalGiving.org, the world's largest non-profit
crowdfunding platform based in US and UK in October 2016. It is the only crowdfunding platform
in the world that can offer Indian, US, and UK tax benefits to Indian and international donors.
ImpactGuru has also partnered with Apollo patients nationwide which makes it the preferred
crowdfunding platform for all.
Recently, in early July, 2021 Cure SMA Foundation of India, a public charitable trust has
collaborated with ImpactGuru. The partnership is to support all its registered SMA patients in India.
In April 2016, ImpactGuru partnered with Fundnel, an investment platform based in Singapore. This
partnership allowed ImpactGuru to tap into philanthropic and investment capital from the Indian
diaspora based in Southeast Asia.
In September 2016, ImpactGuru partnered with UN Women (an entity of United Nations) to run
Project Inspire, an initiative to support social entrepreneurs working for women empowerment.

ImpactGuru - Future Plans
Expanding business in Middle East markets is the next on the cards with the help of some investors
from the region who have recently invested in the company.I’m on a mission to make healthcare
accessible to all and save more lives and cast the ImpactGuru net across geographies.
ImpactGuru - USP
What makes ImpactGuru stand out is that they are the only crowdfunding platform to have their own
story builder to help customers write great stories as it’s a major pain point in the industry today. It
has an AI-supported story builder for medical fundraisers, with a template for all campaigners to
develop their own standardized campaign stories. It’s a first in the world innovation in crowdfunding
globally!
ImpactGuru is also the first crowdfunding player in India to launch a smartphone app for customers.
The app presents the user with a quick view of their fundraiser, thus enabling them to keep track of
the progress of the campaign, get real-time donation notifications and post updates.
ImpactGuru.com has become the largest crowdfunding platform in India for medical expenses. In
total, ImpactGuru has raised around INR 950 Crore from over 2 lakh donors from 150 countries.

CHAPTER 3
OBJECTIVES OF THE
STUDY

Objectives of the study
➢ Apply business concepts and theories to real-world decision making:
Applying the theories and concepts of business administration into the real world business activities
and workings so as to gain knowledge about the concept and making a better understanding about
how the businesses operate in accordance with the concepts taught to us.
➢ Increase proficiency in specific business disciplines, such as human

resources management, operations management, marketing, accounting,
business development and business law:
An all-round business development strategy is required to carry out the business in an effective and
efficient way, thus the elements of teachings of business institutions gets a boost after completion of
such internship programs.
➢ Develop and improve business skills in communication, technology,

quantitative reasoning, and teamwork:
This is a crucial part for any internship for a student to develop her/his critical thinking towards the
skills required for the aspects such as communication, technology etc. To get the best foot forward
when you join your job with the company after completion of the respective course which one’s
perusing, internship helps develop these skills by providing an upfront exposure to the real business
workings.

➢ Observe and participate in business operations and decision making:
Observation and participation in business operations and getting to know how the business elements
make a decision-making strategy to meet the estimated budgets is a keep objective of an internship
programme.
➢ Meet professional role models and potential mentors who can provide
guidance, feedback, and support:
The business runners, for example, the CEO, Managing Partner, Partner, Top Level Management, are the role
models for the students in business. Internship provides a gateway for the student individuals an opportunity
to meet and make a first impression before the core members if the business and make the most out of the
internship programme.
➢ Expand network of professional relationships and contacts:
When a student joins an internship, she/he tends to be acquainted with other members in the firm
itself and the other members connected to the business, thus increasing their contacts in the corporate
world as a whole and becoming socially and professionally sound.

CHAPTER 4
RESEARCH
METHODOLOGY &
LITERATURE REVIEW

Research Methodology &
Literature review
Data Type used for preparation and how it was obtained:
➢ This report is prepared with primary data only.

➢ The data was obtained within the firm and its domains i.e. www.ImpactGuru.com
➢ Data was obtained simultaneously while working for the business.
➢ Working within the firm with the operations and the content creation has led to a wide array
of data collection for this project.
➢ Data obtained criterion: Content development, Development of strategies for marketing.
➢ Findings from this project are ranging from business as well as technological point of view as
the work done in the internship was of nature relating to crowdfunding.

CHAPTER 5
DATA ANALYSIS &

DATA
INTERPRETATION

Data Analysis & Data
interpretation
Data obtained from the project was of non-numerical form, thus providing us with only information
about the operational, marketing, and promotional activities of the business.
Data will be presented in the form of pictorial charts, graphics, photographs, etc for which the
analysis is done in a more qualitative way rather than in a quantitative manner.
➢ Connected with the company.

➢ Got selected after a brief interview with the employer.
➢ Provided with a briefing about the role (Business Development) what is the aim and
objectives of the company.
➢ Provided with a choice of how I would like to contribute to the working of the business and
where my skills be best helpful in the workings of business. –
➢ Tasks were allotted to perform for business development which will be addressed later in this
report.
➢ Used online video, telephonic calls, LinkedIn, Naukri.com and many more such platforms for
the development of the business.
➢ Mainly the internship was to integrate the company’s services with an online crowdfunding
system with the above mentioned criterion met.

How online integration of business services help the business grow as a whole?
How it works
Pricing and plans

FAQs
Q. How does ImpactGuru make money?
ImpactGuru charges a minimum of 5% fee on the funds raised by individuals on the platform.
Q. What documents are required to run a fundraiser on Impact Guru?
NGOs: If you’re raising funds for an NGO, you will be required to submit your 12A certificate and
80G certificate. If you wish to receive foreign donations please also share your valid FCRA
certificate.
Individuals (medical causes): If you’re an individual looking to raise funds for medical expenses you
will be required to submit the patient’s identity details, test reports and invoice (if any),
hospital/clinic name doctor’s name & contact details, beneficiary’s bank account details.
Individuals (other causes): For individuals looking to raise funds for other personal causes please
share your identity proof and bank account details. It would help your fundraiser if you could
provide any other documents that would validate your fundraising need.

Steps for Fundraising

How to make donations

Fundraising Ideas
Press Release

ImpactGuru - Awards & Achievements
ImpactGuru has won following awards worldwide!
• Recognized among top 5 start-ups in India and raised investment funding on live TV on Tie
The Knot: Real Funding, Unreal Speeds, CNBC TV18’s longest running shows – Young Turks
• ImpactGuru declared winner of Maharashtra Start-up Week 2019, organized by the

Maharashtra State Innovation Society
• BusinessworldTectors Awards 2018 – Tech Companies To Watch Out For
• TechCircle 2018 Public Choice Award for Best Social Impact Start-up award
• MedAchievers HEALTH NXT 2018 Rising Start-up Award
• 2018 Top 3 Start-ups in West Zone, Start Smart Awards 2018
• Businessworld BW Disrupt Social Woman Entrepreneur Award
• YourStory SheSparks Awards 2018 - Fintech & Financial Inclusion category
• Social Samosa Social Media Superwoman 2018.

Fund Raising Tips

Trust and Safety

Partnership With
Ankura Hospital Apollo Hospital
PhonePe Grofers

Career Growth

Social Media Handel
Linkedln Instagram
Twitter Facebook

Comparison between Competitors
Basis Impact guru Donate Kate Milaap
Partners Apollo NDTV DBS Bank

Fortis HDFC Bank Arc finance
Century Yes foundation. Rivkin
GLB Hospital Big-Bazaar Home shop 18
Ankura Amul Paytm
Phone pay Titan Indus diva
Grofers D-mart Google

Yatra
Success • 10k+ patients • 1000+ funded. • 470,000 +Funded.
funded. • 5lakhs+ donors • 60 lakhs +Donations
• 10 lakhs+ • 1000cr+ worth • Rs. 1400 Crores +Raised
national & donations
international
donors
• 1500 cr.+ raised for
various causes.
Plans and Provide three • 0% platform fees • Provide 0% platform fees.

pricing different pricing • Can donate • Provide minimum
plans. products instead donation of rs.1000
• Self-driven-0% of money.
platform fees. • Provide other
• Assisted-5% avenue for
platform fees. second -hand
• Collaborate-8% products.
platform fees.
Tax 50% tax deduction 50% tax deduction 50-100% tax deduction
exemption

CHAPTER 6
S.W.O.T. ANALYSIS

S.W.O.T. Analysis
Strength:
➢ 5 min fundraiser creation and fast approval

➢ Hands on fundraising assistance
➢ Donations from across the world in multiple currencies
➢ India’s only fundraising mobile app for Android and iOS
➢ Blazing fast with drawls.
➢ They are very flexible plus they have great reach to people. Easy to handle and within 5mins
we can start our fundraiser which is free. The process not so lengthy. For better
understanding they make instant videos and use story bot. because of pandemic they also
free fund raising to all causes by offering 0% platform fees.
➢ Customer service: they provide manager for personal assistance.
➢ Multilingual support- Hindi, Tamil, Telegu, Malayalam etc.
➢ Adequacy: you must approve that your campaign is genuine after that you can raised funds.
In 2020, there was a cyber-attack over impact guru,but they fixed the problem by doing
changes in their privacy and ensures that it is completely safe.
Weakness:
➢ An online scam is a fraudulent activity carried out over the Internet by providing
incorrect information to steal money or assets from victims. Online scams are one of the
biggest threats to businesses and governments around the world as they end up with
severe financial losses and mental and emotional harassment of victims.
➢ NGOs in developing countries are most vulnerable to these online fraudsters that offer
not only false promises of arranging grants but also use fake identities of donor
agencies to win their trust.

Opportunity:
➢ Enhance the recruiting activities.
➢ Look at what is a good referral for the powerful team. Add effective and efficient employees.
➢ Apart from the health care and medical crowdfunding can add creative ideas like-film, music,
art, start- up Funding and many more.
➢ Crowdfunding effects should be positive on the economy.
➢ Fully utilise the power of social network for promotion and connect with crowdsourcing.
Threat:
➢ Earning Trust
Before you go ahead and engage yourself in a crowdfunding campaign in order to raise capital for
your business it is good to ask yourself, how am I going to win the trust of the well-wishers and
donors? How should I make them have faith in me yet I have never recorded any success in business
before?
➢ Your Targets and Deadlines
One big problem with crowd funders is the fact that many end up miscalculating their targets within
a certain time limit. You have to be very realistic with your goals. Investors want real things that
seem to be achievable without any exaggeration.
➢ What If I Fail at My First Trial? Will It Ruin My Reputation?
This is a very critical question that you should actually ask yourself before looking for any platform
to start a campaign. Why? Once you fail, there is likelihood that your reputation will be affected.

CHAPTER 7
SCOPE OF FURTHER
STUDY

Scope of Further Study
Internship experience plays a vital role for every student to implement their theoretical knowledge
and get a practical knowledge from any organization. A student can implement this internship
experience in his future work area. ImpactGuru gives me the opportunity for gathering practical
experience and preparation of the report. I prepared this report under the super supervision of Prof.
Dr. Kavita Chordiya, Department of Management and Finance, ADYPU-iNurture School of
Management. In this report, the overall view of the Online education system, its mechanism,
working, structures, etc. and other areas of activity is extensively analysed, and the finding is
clarified along with the depth study.
Further scopes could be listed as under:
➢ for analysing comparing the present performance with that of the future.
➢ for introduction of any new concepts into the business and implement it daily.
➢ for determining the places where the business needs to pay attention in the next term.
➢ for conducting surveys from the ImpactGuru Student Fraternity.
➢ and many more…

CHAPTER 8
FINDINGS,
LIMITATION &
SUGGESTION

Findings
During the internship period, I have learnt a lot about work life in practical, which was not possible
to picture while taking classes. However, this internship opportunity gave me a chance to learn
different skills along with discovering skills, which I did not experienced before. Communication,
interpersonal communication skill, conflict management are considered as people skill. Here I got a
great scope of learning and practicing this skill through written communication with the local as well
as corporate colleagues. Punctuality was highly expected here. All of my colleagues in my
department practiced punctuality and encouraged each other in doing so as well. I learned a great
deal of being punctual and managing time. While maintaining inter-departmental communication, I
learned to maintain professionalism in terms of communicating. In addition, I learned how to act
professional through work, attitude, dress up etc. The lessons I learned here during my internship
was almost exactly, what was share by few faculties in class. This is because theories often do not
match with practicalities. However, according to my findings what we were taught in the class and
the practices that I found at work was neither was exactly the same nor contradictory.
Limitations
Limitations for ImpactGuru could be numerous but to list some, are as follows:
➢ Lack of popularity in the industry.

➢ Less number of faculties present at present.
➢ Lack of an institutional physical infrastructure for in person teaching-learning.
➢ And some more unrecognised limitations which could be affecting the business directly or
indirectly.

Suggestion
➢ Make use of employee feedback.
➢ Assist your team members in reaching goals.
➢ Encourage relationship among co-workers.
➢ Organize team building exercise.
➢ Hold walking meetings
➢ Be flexible.
➢ As we know its an crowdfunding company which is completely new for us so make people
aware about it in simplest way to gain their trust.
➢

CHAPTER 9
CONCLUSION

Conclusion
Overall, this internship was a useful experience. I have gained new knowledge, skills and met several
new people. I achieved several of my learning goals, however for some the conditions did not permit.
I got insight into professional practice. I learned the different facets of working within a professional
crowdfunding institute. I experienced that management principals, as in many organisations, is an
important factor for the progress of projects. Related to my study I learned more about the Online
business integration and marketing of the respective courses provided by the institute. There is still a
lot to discover and to improve. The methods used at the moment are still not standardized and a
consistent method is in development. Furthermore, I experienced that it is of importance that the
education is objective and that you have to be aware of the view of other people. Professional
education is not one sided, but it is a way of sharing knowledge, ideas, skills, and opinions. The
internship was also good to find out what my strengths and weaknesses are. This helped me to define
what skills and knowledge I have to improve in the coming time. It would be better that the
knowledge level of the language is sufficient to contribute fully to projects. After my guide I think
that I could start my working career. At last this internship has given me new insights and motivation
to pursue a career in future.

CHAPTER 10
BIBLIOGRAPHY

Bibliography
➢ Crowdfunding Websites | Free Fundraising Platform and Crowdfunding Sites in India
(impactguru.com)
➢ https://www.indeed.co.in/career-advice/career-development/internship-report
➢ https://adypu.edu.in/programs/school-of-management/
➢ https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/
➢ Careers | Opportunities – Impact Guru
➢ Contact Us | Online crowdfunding made easy | Impact Guru
➢ (9) Impact Guru - City Head - Sales | Impact Guru Technology Ventures Pvt. Ltd. | LinkedIn
➢ Impact Guru - Wikipedia
➢ (8) How is Impact Guru India’s no. 1 crowdfunding site? - Quora
➢ IMPACT GURU TECHNOLOGY VENTURES PRIVATE LIMITED - Company, directors
and contact details | Zauba Corp
➢ (649) Impact Guru - YouTube
➢ Impact Guru - मुखपृष्ठ | Facebook
➢ Impact Guru (@ImpactGuru) / Twitter
➢ UN Women picks Impact Guru for crowdfunding campaign - Times of India
(indiatimes.com)
➢ Shankar, Shashwati (September 20, 2016). "Crowdfunding cos Impact Guru, Ketto see
increased sponsors for women safety ideas". The Economic Times.
➢ Velayanikal, Malavika; Chakraberty, Sumit; Tegos, Michael (May 4, 2017). "These 8
hardware startups are tackling some of society's biggest problems". Techinasia.com.

➢ "Impact Guru, GlobalGiving tie-up to scale crowd funding in India". New Delhi: Business
Standard. May 2, 2017.
➢ Hurst, Samantha (May 2, 2017). "India's Impact Guru & GlobalGiving Announces
Partnership: Offers Tax Benefits to International Donors in the U.S. & UK".
Crowdfundinsider. Business Insider.
➢ Shankar, Shashwati (September 20, 2016). "Crowdfunding cos Impact Guru, Ketto see
increased sponsors for women safety ideas". The Economic Times.
➢ Velayanikal, Malavika; Chakraberty, Sumit; Tegos, Michael (May 4, 2017). "These 8
hardware startups are tackling some of society's biggest problems". Techinasia.com.
➢ "Impact Guru, GlobalGiving tie-up to scale crowd funding in India". New Delhi: Business
Standard. May 2, 2017.
➢ urst, Samantha (May 2, 2017). "India's Impact Guru & GlobalGiving Announces Partnership:
Offers Tax Benefits to International Donors in the U.S. & UK". Crowdfundinsider. Business
Insider.

CHAPTER 11
APPENDIX

APPENDIX
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A Report On

Summer Project 2021

1 Summer Internship Project Report

Signature of Faculty Guide Signature of Company Guide

2 Summer Internship Project Report

Date: 31st July 2021

Sandeep Kumar Tripathy

Impact Guru Technology Ventures Private Limited

3 Summer Internship Project Report

4 Summer Internship Project Report

5 Summer Internship Project Report

Dr. Kavita Chordiya Dr. Bhausaheb Londhe

Project Guide Head of Department (SOM)

6 Summer Internship Project Report

2. Introduction to the company 11-18

3. Objectives of the study 19-21

4. Research methodology & literature review 22-23

5. Data analysis & data interpretation 24-38

6. S.W.O.T. Analysis 39-41

7. Scope for further study 42-43

8. Findings, limitations & suggestion 44-46

10. Bibliography 49-51

11. Appendix 52-54

7 Summer Internship Project Report

8 Summer Internship Project Report

➢ Develop business plans with the assigned accounts.

9 Summer Internship Project Report

10 Summer Internship Project Report

11 Summer Internship Project Report

12 Summer Internship Project Report

ImpactGuru - The Idea of Starting up

13 Summer Internship Project Report

Impactguru founders - Khushboo Jain and Piyush Jain

• Ankita Kumari is Vice President, Operations at ImpactGuru. She is an engineering graduate

• Sandeep Tripathy - Head, Business Development, Ex- PSTakeCare, IIT Bombay.ImpactGuru

14 Summer Internship Project Report

15 Summer Internship Project Report

ImpactGuru - Challenges Faced

16 Summer Internship Project Report

17 Summer Internship Project Report

18 Summer Internship Project Report

19 Summer Internship Project Report

➢ Increase proficiency in specific business disciplines, such as human

➢ Develop and improve business skills in communication, technology,

20 Summer Internship Project Report

➢ Expand network of professional relationships and contacts:

21 Summer Internship Project Report

22 Summer Internship Project Report

Data Type used for preparation and how it was obtained:

➢ This report is prepared with primary data only.

23 Summer Internship Project Report

DATA ANALYSIS &

24 Summer Internship Project Report

➢ Connected with the company.

25 Summer Internship Project Report

Pricing and plans

26 Summer Internship Project Report

Q. How does ImpactGuru make money?

Q. What documents are required to run a fundraiser on Impact Guru?