Information: Adidas and Arsenal Launch New Partnership With 2019/20 Home Kit

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adidas and Arsenal launch new partnership with 2019/20 home kit

Herzogenaurach, 1 July – adidas Football and Arsenal launch a progressive new era for the London
club. Revealing a fresh new home strip design nodding to the iconic adidas shirts of the past with a
distinctively modern twist, the debut collection sets the tone for an innovative new partnership.

The all-new kit design for the 2019/20 season features a classic all-over red body, complimented by
popping white sleeves and contrasting collar. The white high collar design is adorned with a central red
stripe and black trimming. This design is repeated on both sleeves and the distinctive three stripes run
across the shoulder in a bright white.

The 2019/20 home kit kicks off the brand-new partnership between adidas and Arsenal, which aims to
elevate the club both on and off the field.

adidas Football General Manager Nick Craggs commented; “Arsenal has always had a unique culture that
has seen them at the forefront of innovation, redefining the game, while staying true to their core values.
We’re excited to be a part of that and, of course, delivering iconic kits that Arsenal fans love”.

Managing Director of Arsenal, Vinai Venkatesham, said, “adidas’ core values mirror ours, they’re
progressive and innovative and their bold ambitions for the club and the partnership are aligned with our
own. We’re excited to have adidas by our side as we continue to develop and push boundaries together
both on and off the field, the Arsenal way”.

The release is accompanied by a film ‘This is Home’, which explores a timely and powerful message of
inclusion; showing how first team players from around the world feel so at home in London and at
Arsenal, they’ve become part of the fabric of the club and the community, adopting accents of North
London and real Arsenal fans. The spot features players past and present alongside fans including Idris
Elba, Ian Wright, Tony Adams, Alexandre Lacazette, Pierre-Emerick Aubameyang, Mesut Ozil, Vivianne
Miedema and Mattéo Guendouzi.
Information

The Arsenal home kit will be available at the Arsenal.com, adidas.com and in stores from July 1.

For further information please visit adidas.com/football or follow @adidasfootball on Instagram or


twitter to join the conversation.

- END -

For further media information please visit


http://news.adidas.com/GLOBAL/PERFORMANCE/FOOTBALL or contact:

Stuart Gower
Global PR Manager, adidas Football
Email: [email protected]
Tel: +4917/036/225/82

Notes to editors:

About adidas Football


adidas is the global leader in football. It is the official sponsor / official supplier partner of the most
important football tournaments in the world, such as the FIFA World Cup™, the FIFA Confederations
Cup and the UEFA Champions League. adidas also sponsors some of the world’s top clubs including
Real Madrid, Manchester United, Arsenal, FC Bayern Munich and Juventus. Some of the world’s best
players also on the adidas roster are Leo Messi, Paul Pogba, Gabriel Jesus, Mohamed Salah, Roberto
Firmino, Paulo Dybala, Thomas Müller, James Rodríguez, Diego Costa and Mesut Özil.

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