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Session1 ABC

The document outlines a course on advances in business communication, including studying why communication is important, the different types and contexts of communication, and key frameworks and models for effective communication. The course will cover communication fundamentals, tools, and techniques to help students improve their professional performance and presence through more effective speaking, writing, and listening skills.

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Shrinidhi Hariharasuthan
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58 views31 pages

Session1 ABC

The document outlines a course on advances in business communication, including studying why communication is important, the different types and contexts of communication, and key frameworks and models for effective communication. The course will cover communication fundamentals, tools, and techniques to help students improve their professional performance and presence through more effective speaking, writing, and listening skills.

Uploaded by

Shrinidhi Hariharasuthan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Advances in Business Communication

Prof. Swati Bandi


T.A: Tanya Rafeeque

NOT FOR DISTRIBUTION


Outline for Today:
1. A Problem
2. Studying Communication
• Why
• What
• Where
• When
• How?
3. Course Details
• Content, expectations
Classic problem of communication?
Respond or React?
Perils of Not Communicating Effectively
Studying Communication: Why?

8 in 10
employees prefer working from home over
working from the office

Source: https://economictimes.indiatimes.com/news/company/corporate-trends/eight-in-10-employees-prefer-working-from-home-
survey/articleshow/88965754.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
§ Digital Acceleration: Post-Covid future of work
marked by automation, AI, and robotics

§ Communication an armor!
§ Patrick Winston, MIT
§ Ability to communicate: to speak, to write and
the quality of ideas
§ Quality of communication = K, P + t
McKinsey Global Institute’s survey of 18,000 people in 15 countries

Manual
Physical Technological
Basic Social
Cognitive Emotional
Skills Higher Cognitive
Skills

Source: https://www.mckinsey.com/industries/public-and-social-sector/our-insights/defining-the-skills-citizens-will-need-in-the-future-world-of-work
The 4 Cs

Critical thinking, Collaboration, Creativity & Communication


Asking
Informed
Questions

Gathering
Data
Meaningful
Communication
Professional
Growth

Listening
Carefully
§ Methods have
changed
§ Desire to connect
(through visuals,
touch, stories) hasn’t
§ The human impulse
to organize, relay
information and to
be understood is the
same
And..You don’t want to be ignored!

Desire to communicate is as old as humanity itself


Communication as culture
§ Primitive art
§ ritual or socially oriented field
§ served institutional and social purposes before personal
purposes

§ Fundamentally then, what communication is, and has always


been, is culture

So, why do we study communication?


Studying Communication: What?

§ Sharing of information by
speaking, writing, or by
any other medium
§ ‘Communication’ from the
Latin verb communicare --
to share

Source: Science Museum Group


Today’s communication

Textual/Visual > Vocal


“hey are u busy rn”

“Hey! Are you busy right


now?”

“Hi Tanya! Can I call to


discuss the agenda for
today’s meeting?”
§ Delivery and context: crucial
parts of communication
§ No metadata in textual
conversation
§ timing, mood, social cues
§ Four types of workplace communication
§ Organization communication: How does sending and
receiving information in a complex, system-oriented
environment affect the organization’s structure?
§ Business communication: basics of written and oral
communication
§ Corporate communication – reputation and image of the
organization, crisis
§ Managerial communication: management and
communication theories/practices to “help managers plan,
lead, organize and control the organization”

Source: Bell & Martin (2014). Managerial Communication


Studying Communication: Where?
Everywhere!
From primitive art to internet
memes
§ Fun, relatable, intertextual,
adaptable
§ All elements of good
communication
Studying Communication: When?

pitching a selling to
new idea potential
clients

soliciting motivating
donations teams
Studying Communication: How?

David Berlo’s SMCR Model of Communication, 1960


Basic elements of communication:
§ Encoding
§ Encode information to communicate with others
§ Visually – writing, drawing, graphs
§ Sounds – words, noise, music
§ Decoding
§ convert (a coded message) into intelligible language
Codes
§ Group of symbols structured in a way that is meaningful to
another person
§ Shared language, prior knowledge/experience
How many of these codes can you decipher?
What about these?
4 Ws & a H

Why

How? What

When Where
Advances in Business Communication
§ Investigate communication frameworks that persuade and
influence clients, colleagues, and other stakeholders
§ Learn effective tools of writing, speaking and listening
tools to accelerate your professional performance
§ Practice communication techniques to project an
executive presence (person & digital)

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