The Professionalization of The CFI

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The Professionalization

of the CFI.
His feet were neatly propped on his age-worn desk. His jeans were tattered. His shirt had
more wrinkles than a Shar-Pei. His hair was unkempt, and he had the look of one too many
adult beverages the night before. His right hand encircled a can of soda, certainly not his
first of the day at 10:00 am. It was obvious that my entry into his domain was an
interruption to his normal morning ritual. This is my new CFI?
As I gingerly approached, the carbonation of the soda got the best of him. He
unsuccessfully attempted to suppress an unwanted belch, which occurred with the ferocity
and force of a Pratt & Whitney PW4000 on takeoff.
Within the first 60 seconds of my encounter with this flight instructor, I knew that he was
the antithesis of what a professional CFI should be. I also knew that not only was he not
going to be my CFI, but I also lost faith and confidence in the flight school that would
employ someone so amateurish and unprofessional.

For Chief Flight Instructors and others who are tasked with running flight schools, it
becomes a matter of survival to professionalize your CFIs. Not doing so will result in a
similar money-losing scenario as described above.
The template for success is easier to implement than you may think. If you undertake some
of the actionable items outlined in this article, you will soon see positive results for your
students, your instructors, and your bottom line.

01
Dress the Part
First impressions are the most important in any business interaction. To most prospective
students, aviation is an expensive investment. In their minds, they have an image of what
an instructor should be. They should be well dressed and clean. Their appearance should
exude confidence and trust. That comes with clothes appropriate for a professional in his
or her field. Many successful flight training departments utilize a standardized “uniform”,
which could include something as simple as khaki pants and a polo-styled shirt. Company
logo optional. By implementing (and assisting) with a Company dress code, you will avoid
the prospect of your flight instructors choosing inappropriate clothing for their first
impressions with a student. It also will reinforce the professionalism of your flight
school. Easy to implement with a good return on investment.

Sound the Part


The words we choose have as much of an impact on our students as the actions we
undertake. With that in mind, your CFIs should choose their words carefully. Be
informative, without being condescending. Empathy and being supportive while providing
constructive criticism will go a long way to improve the CFI/Student relationship.
While your personal, off-time colorful language may impress your BFFs, there is no place in
the flight school workplace jargon for profanity. Some students may chuckle inside, but
every time you utter those 4 letter words, your professionalism, and brand, in the eyes of
your students, will diminish exponentially. Words are powerful. Impress upon your flight
instructors to think before they speak. Simple but effective.

Act the Part


Teaching a person to fly is unlike any other teaching assignment. Trust and respect of the
instructor are required for effective learning. While a CFI’s knowledge and stick skills are
important, their ability to transfer their knowledge is more so. We have all had instructors
whose technical skills are Top Gun caliber, but who just couldn’t convey the finer points in
the lesson plan. Work with your instructors on effective teaching habits. Those that are
successful teaching in this industry exhibit qualities including enthusiasm and positivity,
organizational skills, finding inspiration in their students, and embraces change. Holding
regular CFI meetings to share experiences is another great way to encourage dialog and
understanding what is working for those successful CFIs.

02
Be the Part
Set a good example. Keep in mind that most CFIs may be new to the business. They are
looking for leadership. Be that leader. Lead by example. Take the time to learn and
understand the personality of each of your instructors. Be a mentor. Don’t be
dismissive. Reinforce the professional aspect of being a flight instructor.
Most importantly, quality CFIs, and therefore successful flight schools, have characteristics
that include punctuality, patience, encouragement, and understanding in their teaching
methods. While these traits are generally part of a person’s inherent personality, they can
also be coached and encouraged by leadership. Remember, a student is always learning
and will make mistakes. Learning to fly is a complex task. Students learn by their
mistakes. Good instructors will use those mistakes as opportunistic learning moments.
Encourage your flight instructors to be positive in their approach. Use the “sandwich”
method of constructive criticism where necessary. This means to wrap the student errors
around 2 positive aspects of the lesson for that day, beginning and ending the comments
on a positive note.

“We have found that the most successful instructors that we have
had two things in common… They are actively present and
communicate well inside and outside the office hours.”
MICHAEL NEESE, FLIGHT TRAINING & CUSTOMER RELATIONS MANAGER, SWEET AVIATION

Give the Part


What else can you do to professionalize your operation? Invest in your flight instructors by
providing opportunities for recurrent training. CFIs want to fly as much as they can and as
many different aircraft as available. Recurrent training not only improves safety but
provides the benefit that speaks to being a professional in the industry.

Finally, treat your CFIs as career employees, not as a simple commodity. Let them grow and
build your business alongside you and other team members. Make them a true partner in
your quest for professionalism. In doing so, you will shed the image of the unkempt, thrift
store clothing wrinkled instructor, replacing that picture with a well-dressed, honest,
trustworthy, safe professional.

Author | Sam Winer


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