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201 - Marketing Management

This document contains instructions and assignments for marketing management students at Rajgad Institute of Management Research & Development in Pune, India. It outlines two assignments that are due on June 15, 2023. Assignment 1 involves preparing a scrapbook on a selected brand or product related to advertising, distribution, product hierarchy, or company history. Assignment 2 is a case study analysis of Nestle India's Maggi noodles ban and questions how Nestle should rebuild its image and transform its new product line in response to customer lethargy towards other products. The document provides an index, instructions for each assignment, assignment questions, and spaces for students to fill in their name, subject, roll number, and for faculty to provide evaluation marks

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Abhi Lawand
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109 views6 pages

201 - Marketing Management

This document contains instructions and assignments for marketing management students at Rajgad Institute of Management Research & Development in Pune, India. It outlines two assignments that are due on June 15, 2023. Assignment 1 involves preparing a scrapbook on a selected brand or product related to advertising, distribution, product hierarchy, or company history. Assignment 2 is a case study analysis of Nestle India's Maggi noodles ban and questions how Nestle should rebuild its image and transform its new product line in response to customer lethargy towards other products. The document provides an index, instructions for each assignment, assignment questions, and spaces for students to fill in their name, subject, roll number, and for faculty to provide evaluation marks

Uploaded by

Abhi Lawand
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Rajgad Institute of Management

Research & Development, Pune 43


A. Y. 2022-23
MBA First Year, Second Semester
Assignments: 1 and 2
Name of the Student:

Name of the Subject:


201- Marketing Management

Roll No: _ Division:


Rajgad Institute of Management Research & Development, Pune 43

INDEX

Assignment No Date of Signature of the


Submission Student
1 15/06/2023
2 15/06/2023

To be filled by the Faculty


Assignment No Evaluation Signature of the
(Marks) Faculty
1 /25
2 /25
Final Total Marks /50

Name and Signature of the Faculty:


Rajgad Institute of Management Research & Development, Pune 43

Assignment No. 1

Scrap Book (Total Marks 25)


Instructions for the students:

1) Students are expected to prepare the scrapbook on given Titles


2) Each student has to prepare a Scrap Book and should submit it to the course teacher
within due date
3) This will be individual assignment.

Scrap Book Titles:


 A scrapbook is a tool for storing, presenting, and arranging a company, product, or any
ideological history in the form of a book, box, or card. It includes photographs, print media and
artwork. Student composers to select, appropriate, and redesign external cover materials to
communicate the message inside the book.
 Students can take any brand or product to prepare a scrapbook based on the following titles

i. Advertising & Publicity


ii. Distribution Management
iii. Product Hierarchy
iv. History of company or brand
Rajgad Institute of Management Research & Development, Pune 43

Assignment No. 2

Case Study (Total Marks 25)


On August 13, 2015 the Bombay High Court struck down the nationwide ban imposed on Nestlé Maggi
instant noodles by FSSAI. The Court directed Nestlé to have fresh safety tests conducted on the product
before bringing it back to the market. Nestlé was asked to provide samples of each variant of Maggi
instant noodles for fresh test to three labs in Punjab, Hyderabad, and Jaipur. The High Court ruled that
even after the fresh tests, if the lead content was found to be in excess of the permissible limit, then
Nestlé would not be allowed to manufacture and sell Maggi noodles in India. The results of the fresh
tests conducted at the three labs went in favour of Nestlé. As a Consequence, Nestlé India resumed
selling Maggi noodles in the month of November 2015.
FSSAI challenged the lifting of the ban on the noodles in the Supreme Court of India . The Bombay
High Court had erred in allowing Nestlé itself to pick the maggi samples the fresh tests instead of
appointing a neutral authority to select the samples. FSSAI was of the opinion that the ban on Maggi
should continue until a neutral agency picked samples and had the tests performed again.
Over the coming quarters, Nestle will enter a few of the five new product categories. These are:
Nespresso (a coffee machine), Dolce Gusto (a coffee capsule system), pet care, healthcare and skincare.

QUESTIONS:

Read & Solve the given case study & write answers to the questions

1) What are the measures that should be taken to re-build image of Nestle after a legal and popular ban
over its most sold product?
2) With rest of the products receiving lethargy from customers, what transformation is required in new
product line by Nestle?
Rajgad Institute of Management Research & Development, Pune 43
Rajgad Institute of Management Research & Development, Pune 43

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