Module 3
Module 3
MODULE 3
Communication is indeed a complex process. It may be influenced by a variety of factors such as the
interlocutor’s background, past experiences, present events, and future expectations or aspirations. In order to
further understand the process aspect of communication, communicators must be familiar also with the various
models of communication.
In this module, we will encounter and understand the different models of communication. This module
will explain to us how each model represents every humans’ way of communicating. This will help us
understand and appreciate more the beauty and the amazing process of communication. This will allow us as
well to effectively express our thoughts and to successfully achieve our communication goals whatever
context and purpose we may have.
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1. By the use of the given illustration on the previous page, how would you explain the process of
communication? How do you think communication works on the given illustration?
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2. Could we consider the process presented by the given illustration an effective process of
communication? Justify your answer.
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3. What makes the process of communication an interactive one? Justify your answer.
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4. What do you think is the difference between a one-way and a two-way process of communication?
Which do you think is more effective?
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LESSON 1:
COMMUNICATION MODELS
Direction: Copy the Concept Notes and do the given activity on your Learning Activity Sheet.
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Reference(s) & Author(s): Dapat, Jose Rizal O., Sadorra, Bryan Eli B. & Lumabi, Bethanni Marie C.
(2016). ORAL COMMUNICATION IN FOCUS For SENIOR HIGH SCHOOL (Core Subject). Quezon
City, Philippines: LORIMAR PUBLISHING, INC.
Agbayani, Ph.D., Diana R. (2016). ENHANCED ENGLISH ENGAGEMENTS Oral Communication
Senior High School. Makati City, Metro Manila, Philippines: DON BOSCO PRESS, INC Module No.
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Concept Notes:
COMMUNICATION MODELS
Models of communication refer to the conceptual model used to explain the human communication
process. Following the basic concept, communication is the process of sending and receiving messages or
transferring information from one part (sender) to another (receiver). The communication models can be
categorized into three types:
Various Models of Communication
1. Linear Models – In this model, communication is considered one-way process where sender is the only
one who sends message and receiver doesn't give feedback or response. The message signal is encoded and
transmitted through channel in presence of noise. The sender is more prominent in linear model of
communication.
Examples:
• Aristotle’s Model of Communication • Shannon-Weaver’s Model
• Berlo’s Model • Laswell’s Model
2. Interactive Model – This model of communication is an improved process. It still begins with a sender,
in which a speaker encodes a message using different channels. The receiver listens as he or she decodes
the message. Feedback is the next stage of the process, where the receiver sends a response to the sender
that continues the communication cycle.
Example:
• Shramm’s Model
3. Transactional Models – This model of communication is more detailed and involves more elements of
communication. It considers the situation of communication where there is a simultaneous exchange
between the sender and the receiver.
Examples:
• Dunn and Goodnight’s Model
• Wood’s Model
• Hamilton’s Model
Activity
Directions: At the back of your learning activity sheet, using an appropriate graphic organizer, identify and
present the similarities and the distinct features of the three main models of communication introduced on
your concept notes. Refer to the given rubric for the evaluation of your work. No need to copy the given
rubric.
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RUN-THROUGH!
COMMUNICATION MODELS
Models of communication refer to the conceptual model used to explain the human
communication process. Following the basic concept, communication is the process of sending and
receiving messages or transferring information from one part (sender) to another (receiver). The
communication models can be categorized into three types:
Various Models of Communication
1. Linear Models – In this model, communication is considered one-way process where sender is
the only one who sends message and receiver doesn't give feedback or
response. The message signal is encoded and transmitted through channel in
presence of noise. The sender is more prominent in linear model of
communication.
2. Interactive Model – This model of communication is an improved
process. It still begins with a sender, in which a speaker encodes a
message using different channels. The receiver listens as he or she
decodes the message. Feedback is the next stage of the process, where
the receiver sends a response to the sender that continues the
communication cycle.
3. Transactional Models – This model of communication is more
detailed and involves more elements of communication. It considers the
situation of communication where there is a simultaneous exchange
between the sender and the receiver.
_____1. Who among the following individuals worked as a reporter and desk editor in his early 20s and was
an English professor?
A. Claude Elwood Shannon C. David Kenneth Berlo
B. Daniel Dunn D. Wilbur Schramm
_____4. Which of the following elements makes the cycle or the process of communication interactive or
collaborative?
A. Channel C. Feedback
B. Context D. Noise
_____5. Among the given choices below, which presents a simultaneous exchange between the sender and
the receiver?
A. Constitutive Model C. Linear Mode
B. Interactive Model D. Transactional Model
_____6. Who among the proponents of different models of communication was the first to include the five
senses as channels of communication?
A. Cheryl Hamilton C. Harold Lasswell
B. David Kenneth Berlo D. Warren Weaver
_____7. Which of the following models of communication added the element of noise in the communication
process?
A. Berlo’s Model C. Schramm’s Model
B. Lasswell’s Model D. Shannon and Weaver’s Model
_____8. Which of the following refers to the conceptual model used to explain the human communication
process?
A. Communication Breakdown C. Functions of Communication
B. Elements of Communication D. Models of Communication
_____9. Which particular model of communication is a nonlinear model in which communicators act both as
speaker and receiver, encoder and decoder?
A. Berlo’s Model C. Schramm’s Model
B. Lasswell’s Model D. Shannon and Weaver’s Model
_____10. Which of the following is one of the characteristics of a linear model of communication?
A. It is continuous and simultaneous.
B. It is more detailed and involves more elements of communication.
C. It consists of feedback that makes the cycle interactive and collaborative.
D. It concentrates on the psychological effects of the communication rather than the social effects.
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LET’S DO SOME MORE!
Directions: A model shows the pattern or flow of communication as well as the elements involved in that
particular kind of communication. Imagine that you are a proponent of a particular model of communication.
How would you present your own model of communication? Inside the given box below, create and illustrate
your own model that will present a unique and a particular flow of communication. Indicate as well the
elements involved in your own model of communication. Refer to the given rubric for the evaluation of your
work.
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OTHER ACTIVITIES
Directions: Using the graphic organizer below, give at least four importance of understanding and learning
the different models of communication for you as a student and also as a communicator. You may write your
answers inside the given circles below.
COMMUNICATION
MODELS
“Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you’re willing to work at
it, you can rapidly improve the quality of every part of your life.”
–Brian Tracy
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CHECK YOUR UNDERSTANDING!
ANSWERS FOR PRE-ASSESSMENT
Answers for each question may vary.
Checking may depend on the criteria used by/conclusion of the subject teacher.
REFERENCES