MUHAMMED BASIL C

MBA BANKING TECHNOLOGY

ROLL NUMBER : 22381027
ROLE OF ARTIFICIAL INTELLIGENCE IN THE BANKING SECTOR
• Banks day by day engage with a extensive variety of clients and are still relying on a legacy
device. With today’s advances in era, regarding lifting nearly all techniques to automation,
from begin of production to complete, there's a want for revolution in archaic monetary
management institutes. By no longer being in music with the present day tendencies and
times, banks are dropping on an possibility to convert a number of their business fashions
and relieve humans of repetitive paintings, prevent frauds, make better choices and
therefore benefit losses. Banks can have interaction in implementation of recent Virtual
Assistants and Artificial Intelligence system mastering technology, just as the other industries
have engaged in modernizing clinical checks, scientific reviews and reviews, and this studies
paper will complex and emphasize the impact of artificial intelligence implementation at the
banking zone procedures. The automation manner allows institutions to enhance
profitability, overall performance and to reduce human dependency. In a nutshell, Virtual
Assistants powered with Artificial Intelligence enhance the commercial enterprise method
performance in each zone of commercial enterprise, particularly the banking zone making it
speedy, reliable and not human established.
 IMPACT AND SIGNIFICANCE OF CRM IN RURAL BANKING – A
COMPREHENSIVE STUDY
• Customer relationship management (CRM) is a key strategy for rural banks to improve their customer service and
increase customer satisfaction. In rural areas, where access to financial services is limited, rural banks play a
crucial role in providing financial services to the rural population. CRM systems can help rural banks better
understand their customers and provide tailored services, thereby increasing customer loyalty. The main goal of
this paper is to review the role of CRM in rural banking and to discuss the recent trends and developments. CRM is
a strategy and process that aims to understand, predict and manage the needs of customers in order to improve
their satisfaction and loyalty. Rural banking, on the other hand, refers to the delivery of financial services to rural
areas and is an important aspect of rural development. This study focuses on the challenges rural banks face in
managing their customer relationships, the benefits of CRM for rural banks, and the recent trends and
advancements in rural banking. The literature review section presents a comprehensive overview of the existing
research on CRM in the banking sector. Regional rural and Co-operative banks are exclusively located in rural areas
and are controlled by a small number of employees; they also provide good services within their capacity, but
their CRM implementation is less effective than that of other banks. In order to retain and acquire the banking
customer, the top management must collaborate with their staff to improve their services by providing
information in local/regional languages and addressing complaints in a timely manner. In addition, the Reserve
Bank of India (RBI) is considering a new way to provide customers with the option of portability of their bank
account from one bank to another for better services. It is time for upper management to introduce new
technological initiatives in order to serve customers more effectively and efficiently.
 STUDY ON DIGITAL BANKING FINANCIAL SERVICES IN INDIA:
TRENDS, OPPORTUNITIES & CHALLENGES
• The rise of India's digital banking industry has been a key factor in the country's economic development. The country's banking system has
strengthened the country's economy. When discussing technological developments in the banking sector, the phrase "digital banking" is
used to signify and embrace the full spectrum. Economic expansion is a direct result of technological and other improvements. There have
been several shifts in the banking industry as a result of technological development. Due to the proliferation of mobile phones and internet
access, digital banking systems are rapidly growing in developing countries like India. These technological shifts also have an impact on the
banking industry. These days, a lot of banks provide online banking services. The Indian government has made a number of changes to the
digital banking system in an attempt to promote "Digital India." The goal of the initiative is to help India transition to a "digitally
empowered" economy that is "Faceless, Paperless, and Cashless." Over the last several years, the financial services industry has undergone
a series of significant digital transformational phases. They need and anticipate being able to do their banking 24/7, from any location.
Among the most recent products and services that have contributed to the expansion of the banking industry are plastic money (Credit
Cards, Debit Cards, and Smart Cards), internet banking (including electronic payment services), online investments, online trading accounts,
electronic fund transfer and clearing services, branch networking, telephone banking, mobile applications, and wallet. To remain
competitive, the banking industry must rapidly embrace digital technologies. This shift is being implemented to make financial services
more available, competitive, and cost-effective for all Americans. Banking innovations in the present day include things like digital know
your customer (KYC) processes, chatbots, fintech firms, blockchain technology, cloud banking, and biometric authentication. When it comes
to the banking business, the idea of digital banking presents a number of promising new avenues. Opportunities to improve service quality
and increase profitability are also made possible by the rise of digital banking. The goals of this paper are to provide an overview of the
advantages and disadvantages of becoming digital in the Indian banking industry and to provide some suggestions for addressing the
disadvantages.
 INTERNATIONAL JOURNAL OF DATA AND NETWORK SCIENCE
• Today, the ever-changing technology development is bringing an impact to the Malaysian retail
in- dustry. Smart Retail Technology is one of the outcomes of Industry Revolution 4.0 to deepen
inte- gration between digital and physical characteristics that can serve extraordinary shopping
experi- ences in brick-and-mortar stores. Smart retail technology is attaining greater attention
in the infor- mation system literature. In this study, the researchers aimed to investigate the
relationships between perceived usefulness (PU), perceived ease of use (PEOU), perceived
enjoyment (PE), perceived risk (PR), attitudes (ATD) and behavioral intentions towards smart
retail technology (BI). The 170 re- spondents were collected through an online survey and
processed in the PLS-SEM data analysis. The results indicated that perceived ease of use is the
main variable influencing people's acceptance of SRT, followed by perceived enjoyment.
However, perceived usefulness and perceived risk per- formed insignificant roles to link with
attitudes and behavioral intentions towards SRT. This study provided some insightful
implications for both academicians and practitioners to understand the cur- rent situation of
smart retail technology in developing countries, especially Malaysia.
 SUSTAINABLE DEVELOPMENT GOALS AND BUSINESSES
AS ACTIVE CHANGE AGENTS
• Nations worldwide are expected to be accountable for a sustainable economic development
without compromising environmental and social safeguards. Embracing and spreading
leadership actions and interactions in relation to sustainability positively contributes to more
ethical and responsible leadership which makes business seen as active change agents in
enhancing corporate social responsibility and corporate citizenship. Sustainable Development
Goals has identified as a common indicator to measure sustainability. Using the role of
business as the active change agent, this article highlight how different sectors and business
contribute of achieving these goals giving special reference to the Australasian region.
• PUBLISHERS
1. M. Raja lakshmi (M.Phil., Research Scholar Jayagovind
1. Role Of Artificial Intelligence in The Harigopal Agarwal Agarsen College, (Affiliated to University of
Banking Sector Madras) Madhavaram, Chennai-60)
2. Impact And Significance of CRM in 2. Mohammad Arshad Khan (Department of Finance, College of
Rural Banking – A Comprehensive Administration and Financial Science, Saudi Elec-tronic
University, Riyadh, Saudi Arabia1)
Study
3. Mr. Harshil Sharma (Research Scholar, Department Of
3. Study on Digital Banking Financial Commerce, Graphic Era (Deemed to be university), Dehradun;
Services in India: Trends, Uttarakhand)
Opportunities & Challenges 4. Mathivannan (JaganathanaaSchool of Business Management,
College of Business, Universiti Utara Malaysia, MalaysiabPhd
4. International Journal of Data and Scholar, School of Business Management, College of Business,
Network Science Universiti Utara Malaysia, Malaysia)

5. Sustainable Development Goals and 5. De Silva Lokuwaduge (Victoria University Business School,
Victoria University Melbourne, Australia 2 University of
Businesses as Active Change Agents Wollongong, Australia)
THANK YOU.