Statista Cheat Sheet
Statista Cheat Sheet
Statista Cheat Sheet
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The Statista platform is used by organisations such as Google, P&G and the House of Commons to support
their research, market sizing, policy research and strategy planning.
Statista is a market intelligence platform which combines our own proprietary research with aggregated
information (from sources such as World Bank, YouGov, GFK and Kantar) to give the above organisations a wide
range of insights.
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HOME PAGE
The 3 main ways to find information is via the KEY WORD SEARCH, MARKET OUTLOOKS and REPORT SHOP
You can filter the search results much more effectively with the bar on left of the screen. See more details on the
next page.
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TO ACCESS A CERTAIN TYPE OF CONTENT, SELECT THE TICK BOX.
STATISTICS, FORECASTS & SURVEYS are individual insights which are quick
and easy to access and obtain data.
SEARCH FILTERS can be used to ensure data is only shown for a set country,
industry, or date.
Once any changes have been made you must refresh the search.
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STATISTICS
There are over 1.5 million statistics on the platform. They can be DOWNLOADED in a number of formats.
CITATION information is also available. We always provide a SOURCE LINK to the original source or a
methodology in the details section
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MARKET OUTLOOKS
The MARKET OUTLOOKS provide a detailed overview of a specific market or sub-market. Outlooks can also be
accessed via the search function.
Hover over the outlooks section of the tool bar and the select your market of choice.
Once a market is selected you will see an overview of the sectors covered within that market. A more detailed
breakdown is available in the MARKET DIRECTORY.
You can also see our full methodology by clicking on the METHODOLGY section.
Click on the section or subsection you would like to explore.
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Once you select a section it will open an outlook to provide a global overview of that market.
At the top of the screen, you are able to select KEY HIGHLIGHTS, an overview of the MARKET DEFINITION/IN-
SCOPE AND OUT-OF-SCOPE and a link to relevant REPORTS.
You can select a NEW OR MORE FOCUSED PART OF THE MARKET, a REGION OR COUNTRY to focus on, and up
four other COUNTIRES OR REGIONS TO COMPARE TO.
Below will be a series of graphs covering a range of different insights from the market.
These graphs can be changed on screen to BAR CHARTS, LINE GRAPHS or a DATA TABLES. You are then able to
download the graph or chart on display by clicking the DOWNLOAD button.
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REPORTS
It is possible to SEARCH our reports alone in the report shop.
In the SEARCH menu you can filter by REGION or COUNTRY, INDUSTRY and LANGUAGE
You are able to select different kinds of CONTENT. Most types are self-explanatory.
However, Dossiers are simply a compilation of the most relevant statistics on that topic from a variety of sources
without analysis.
Whereas the DossierPlus Reports, Industry Reports, Country Reports etc. provide analysis as well as statistics and
graphs.
When a user clicks on a report, they will be taken to the summary and download page, which includes a price but
logged into the platform it will say free of charge with your account.
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