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    Opportunities Attractive Matrix

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    Marie
    The Opportunities Attractive Matrix (OAM) is used to grade the attractiveness of business opportunities based on their market potential, financial feasibility, competitive advantage, and available entrepreneurial resources. Each of the four components are given a grade from 0 to 5 and make up 25% of the overall score, except for competitive advantage and entrepreneurial resources which together are 50%. Opportunities receive an overall rating of highest, high, moderate, low, or lowest potential based on their total OAM score. Market testing and research is then conducted on opportunities with the highest potential ratings.

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    Opportunities Attractive Matrix

    Uploaded by

    Marie
    180 views24 pages
    The Opportunities Attractive Matrix (OAM) is used to grade the attractiveness of business opportunities based on their market potential, financial feasibility, competitive advantage, and available entrepreneurial resources. Each of the four components are given a grade from 0 to 5 and make up 25% of the overall score, except for competitive advantage and entrepreneurial resources which together are 50%. Opportunities receive an overall rating of highest, high, moderate, low, or lowest potential based on their total OAM score. Market testing and research is then conducted on opportunities with the highest potential ratings.

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    The Opportunities Attractive Matrix (OAM) is used to grade the attractiveness of business opportunities based on their market potential, financial feasibility, competitive advantage, and available entrepreneurial resources. Each of the four components are given a grade from 0 to 5 and make up 25% of the overall score, except for competitive advantage and entrepreneurial resources which together are 50%. Opportunities receive an overall rating of highest, high, moderate, low, or lowest potential based on their total OAM score. Market testing and research is then conducted on opportunities with the highest potential ratings.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    180 views24 pages

    Opportunities Attractive Matrix

    Uploaded by

    Marie
    The Opportunities Attractive Matrix (OAM) is used to grade the attractiveness of business opportunities based on their market potential, financial feasibility, competitive advantage, and available entrepreneurial resources. Each of the four components are given a grade from 0 to 5 and make up 25% of the overall score, except for competitive advantage and entrepreneurial resources which together are 50%. Opportunities receive an overall rating of highest, high, moderate, low, or lowest potential based on their total OAM score. Market testing and research is then conducted on opportunities with the highest potential ratings.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 24

    Opportunities Attractive

    Matrix (OAM)
    Opportunities Attractive Matrix
    (OAM)
    • As its name suggests, it details the attractiveness of
    an opportunity in terms of market potential, financial
    feasibility, competitive advantage, and
    entrepreneurial resources.
    The components must be graded based
    on the degree of its attractiveness as
    follows:
    • 4.51 – 5-00 – Highest Potential
    • 3.51 – 4.50 – High Potential
    • 2.51 – 2.50 – Moderate Potential
    • 1.51 – 2.50 – Low Potential
    • 0.00 – 1.50 –Lowest Potential
    The four elements of OAM have
    equal weights of 25% each.

    • Market Potential – 25%


    • Financial Feasibility – 25%
    • Competitive Advantage and Entrepreneurial
    Resources – 50%
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    Testing the market and
    market research will follow,
    after accomplishing the OAM,
    to assess the feasibility of the
    chosen business opportunity.

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