Entrepreneurship Q4 Week-5
Entrepreneurship Q4 Week-5
Entrepreneurship Q4 Week-5
In your previous lesson, you have manifested your understanding of starting and operating a business. In
this learning activity sheet, you will be able to implement your new developed business plan. Planning is “today’s
preparation for tomorrow”. It is looking ahead by arranging a structure for doing a project. These are the
questions to be answered by what to do? When it is to accomplish? Where will it take place? Who will do it?
How to do it and How much resources needed?
Business Plan is a written document that describes in detail how a business — usually a startup — defines
its objectives and how it is to go about achieving its goals. A business plan lays out a written roadmap for the firm
from each of a marketing, financial, and operational standpoint to attract investment before a company has
established a proven record (Hayes 2020). The body of the business plan is divided into five distinct sections
(Rafael 2005):
1. Description of the business
Provide a detailed description of the business. It answers the question “What business am I in?” The business
description is divided into three primary sections:
a. Business Description – In describing the business, it explains legalities (business form), licenses
and permits you will need, what is your product/ service offering, and time of operations.
b. Product/ Service – Describe the benefits of your goods/ services from your customer’s perspective.
c. Location – It should be strategic, accessible and secured to consumers.
2. Marketing Plan
Know the customers likes, dislikes and expectations to come out with marketing strategy. Describe your
target customers. Marketing plan divided into 3 sections:
a. Competition – In business, “Competition is a way of life.” Know the trends, latest technology,
develop and improve your products according to what the market is looking for. The more you
offer something new the more competitive you are.
b. Pricing and Sales- Pricing strategy is one of the marketing technique you can use. Consider your
competitors prices in the market. Here are some of the pricing strategy you can apply depending on
the type of business:
● Retail cost and pricing
● Competitive pricing position
● Pricing below competition
● Pricing above competition
● Price lining
● Multiple pricing
● Service costs and pricing
● Material costs
● Service components
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● Labor costs
● Overhead costs
c. Advertising and Public Relations – Advertising and promoting your product/ service is either you
make or break. To have a good product and you did not promote, you are not doing business at all.
Advertising and promoting your product are the lifeline of your business. Widen your network.
The more people will know and see your product the more chances your business will grow.
3. Management Plan – Managing a business demands dedication, persistence, and ability to make
decisions, the ability to manage both your employees and finances. Marketing and management plan
work hand in hand because it sets as foundation of your business. Forms of Business Ownership
(Paragas, Alma and Fulgencio, Maria Garcia A. 2005)
a. Sole or Single Proprietorship – It denotes single ownership, unlimited liability, control over all
decisions, receives all profits.
b. Partnership – Two or more people bind together to share money, property, common fund and
industry with the intention of dividing the profit among themselves.
c. Corporation - Run by two or more company, run by stockholders having limited liability and
regulate by statute.
d. Cooperatives - An association or corporation established for the purpose of providing services on
a nonprofit basis to its shareholders or members who own and control it.
Choosing your Location (Paragas, Alma and Fulgencio, Maria Garcia A. 2005)
Every business small or large has to register with various government agencies. Why do you need to
register your business?
a. It gives you a unique identity.
b. It protects you from personal liability.
c. It attracts more customers.
d. It is easier to get bank credit and investment from investors.
e. It is important for continuity sake.
f. It secures and protects your business and customers.
● Department of Trade and Industry (DTI)
✔Administers the registration of business names.
✔Business name registration with the DTI is optional for Partnerships and Corporations.
✔In cooperatives no need to register name in DTI.
✔Registering your Business Name with the DTI is an assurance that no other entity may
legally use your business name anywhere in the Philippines.
● Securities and Exchange Commission (SEC)
✔Gives the business enterprise its legal personality.
✔Only Partnership and Corporations need to be registered with the SEC.
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● Social Security System (SSS)
4. Financial Plan – Sound financial management is one of the best ways for your business to remain
profitable and solvent. To effectively manage your finances, you should plan a sound, realistic budget
by determining the actual amount of money needed to open your business (your startup costs) and the
amount needed to keep it open (your operating costs). In planning your financial, loan applications,
capital equipment and supply list, break-even analysis, pro forma income statement, pro forma cash
flow and balance sheet should be included. In this part, you should include also theexplanations of your
projections. You should aim not to become a financial wizard but to understand the financial tools
enough to gain benefits.
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Why Business Plan Should be Prepared?
1. Provides you with the road map that you need in order to run your business.
2. Assist in financial aspect.
3. Tells how much capital to invest.
4. Guides you to generate business ideas.
5. Establishes check and balance to avoid mistakes.
6. Sets up benchmarks to keep your business under control.
7. Develops your competitive spirit.
8. Analyzes market competition.
9. Helps you decide to “go” or “not to go” the business.
III. ACTIVITIES. Use your answer sheets and extra sheet of bond paper if needed for these activities.
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Create your objectives:
1.
2.
3.
Create your Vision
Types of Ownership
Organizational Plan
Chart
Job Description
SWOT Analysis
Activity 2: Develop your Business Plan
Chapter 2 Marketing Plan
Place (location and target market) Promotion (Marketing strategy)
Price (How much the product/ service)
Product/ services (describe the product/service)
Distribution (how will you market the product/ service, how will you get your raw materials)
IV. EVALUATION
Directions: Read and understand each item carefully and choose the correct answer. Write only the letter of your
answer on your Entrepreneurship answer sheet.
1. Which is NOT a content of a Business Plan?
A. The method or pathway used to reach a customer.
B. A statement regarding a customer’s specific demands.
C. A specific service or product from a large portfolio.
D. A shortlist of the partnerships that are essential for a business’ operation.
2. What is the document that serves as a roadmap to guide the business?
A. Business plan C. Managerial plan
B. Financial plan D. Production plan
3. What is the most important part of your business plan?
A. Executive Summary C. Table of Contents
B. Background D. Financial Plan
4. What is called a comprehensive document that outlines a company’s overall marketing effort?
A. Business plan C. Marketing plan
B. Financial plan D. Production plan
5. The following are selling strategies EXCEPT
A. How will you improve the packaging of your product?
B. How will you make your selling price more unattractive?
C. How will you make your buyers know about your products?
D. How will you improve the delivery of your products to your buyers
V. REFERENCES
Torres, Alejandrina M.
Bernardino, Josephine C. 2005. "How to Plan a Small Business." In Technology and Livelihood Education I,
by Josephine C. Bernardino, 443-447. Quezon City: Phoenix Publishing House Inc.
Hayes, Adam. 2020. Investopedia.com. August 21. Accessed October 26, 2020.
https://www.investopedia.com/terms/b/business-plan.asp. Paragas, Alma and Fulgencio, Maria Garcia A.
2005. "The BAsics of Strating a Good Business." In Tecnology and Livelihood Education IV
Home Technology and Business Management, by Alma and Fulgencio, Maria Garcia A. Paragas, 259-267. Quezon City:
Phoenix
Publishing House inc.
Rafael, Edita Tampinco. 2005. "Developing a Business Plan." In Technology and Livelihood Education III, by Edita
Tampinco Rafael, 447-
455. Quezon City: Phoenix Publishing House Inc.
Gulles, Hazel Gay J., Cansojong National High School, Talisa City Division, Region VII, 2021
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VI. ANSWER SHEETS: ENTREPRENEURSHIP_Q4_WEEK 5
2.
3.
Chart
Job Description
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SWOT Analysis
Distribution (how will you market the product/ service, how will you get your raw materials):
Evaluation:
1.
2.
3.
4.
5.