SUMMER INTERNSHIP PROJECT ON

To analyze the payment gateway and understand which is the best

payment gateway for OUTLOOK publishing. Pvt. Ltd.

SUBMITTED TO
INDIRA INSTITUTE OF MANAGEMENT, PUNE
POST GRADUATION DIPLOMA IN MANAGEMENT
SUBMITTED BY
NIKKI TAKLIKAR
UNDER THE GUIDANCE OF
Dr. MARUTI PRASAD

INDIRA INSTITUTE OF MANAGEMENT

PGDM, PUNE
 COLLEGE CERTIFICATE 
 
 
 
 
 
This is to certify that the Summer Internship Project Report titled “Analysis of payment gateway
and understand which is the best payment gateway for OUTLOOK publishing. Pvt. ltd.” is a
record of the project done by “Nikki P. Taklikar” under my guidance and that it has not
previously formed the basis for the award of any degree, fellowship or associateship to him/her.
While completing this assignment, we found him/ her sincere and hardworking. We wish him/ her
all success in his/ her future endeavors. 

 
 
 
 
 
 
 
 
 
 
Dr. Krushna P Mishra                                           Prof. Maruti Prasad  
Dean In Charge                                                      SIP Mentor 
Indira School of Business Studies PGDM           Indira School of Business Studies
PGDM                                                                     
 
 
COMPANY CERTIFICATE
 DECLARATION

I hereby declare that the Summer Internship Project (SIP) Project “ Analysis of payment
gateway and understand which is the best payment gateway for OUTLOOK publishing. Pvt. ltd.”

is an original piece of work done by me under the guidance of Dr. Maruti Prasad All
Secondary data and other relevant information drawn from different sources for this report
are duly acknowledged by me. I have put all our sincere efforts into making the report see
the light of the day. No part of this report has been submitted by us to any
university/institution for the award of any diploma or degree.

Place:

Date:
 ACKNOWLEDGEMENT

The project titled “Analysis of Payment Gateway and Understand which is the Best
Payment Gateway for OUTLOOK Publishing. Pvt. Ltd.” is part of the PGDM course's
summer internship program. I take this opportunity to thank all the people involved
directly or indirectly in making this project a success. Firstly, I would like to thank my
external project guide Ms. Neha Tantia(HR Department Head) at OUTLOOK PUBLISHING
Pvt Ltd, Pune for allowing me to showcase my skills and talent by contributing to the
organization. I would also like to thank him for providing all the necessary facilities and
support within the organization during the internship tenure. I would like to thank my
internal project guide Dr.Maruti Prasad of IIMP for her timely & valuable guidance
throughout the project. I am very thankful to the Director Dr. Pandit Mali and the Director
in charge of our Institute Prof. KP Mishra, who has been guiding me lighthouse me. Their
constant motivation accelerated my performance and helped me produce great results.
Thank you once again to one and all.

Nikki Taklikar
 EXECUTIVE SUMMARY

Title of The Project: -

Analysis of payment gateway and understanding which is the best payment gateway for
OUTLOOK publishing. Pvt. Ltd

Organization: -
Outlook Publishing Pvt Ltd.

Introduction: -
A payment gateway is a technology that enables online businesses to securely and
efficiently process transactions, allowing customers to make payments for goods and
services over the Internet. It bridges the customer, the merchant's website, and the financial
institution that handles the payment. Payment gateways play a crucial role in facilitating
electronic payments and ensuring that sensitive payment information is transmitted and
stored securely.

Importance of The Project: -

The analysis of a payment gateway is of paramount importance for businesses and
organizations that engage in online transactions. It offers valuable insights and benefits that
contribute to the overall success, security, and efficiency of the online payment process.
Here are some key reasons highlighting the importance of analyzing a payment gateway

Primary Objectives: -
To maximize the sales revenue of the company
To enhance brand awareness
To verify the transaction reliability
Secondary Objectives:-
To assess the transaction processing speed
To evaluate the mobile compatibility

Action Plan: -
Identify potential payment gateways that align with your business needs. Research each
gateway's features, pricing, integration options, and supported payment methods. Create a
shortlist of gateways that seem promising.

Findings:
the payment gateway offers all the required features, such as credit card processing,
alternative payment methods, and subscription support. You might discover if the gateway
provides customizable checkout experiences, supports different currencies, and offers
features like one-click payments or saved payment information.

Conclusion: -
After conducting a comprehensive analysis of the payment gateway options available, we
have reached several significant conclusions regarding their functionality, security,
integration capabilities, user experience, and overall suitability for our business.
Payment Gateway offers a wide range of features, including credit card processing,
subscription support, and alternative payment methods.
Payment Gateway lacks support for subscription-based services, limiting its suitability for
our business model.
Recommendation: -
Stripe is a highly recommended payment gateway due to its developer-friendly
approach, extensive customization options, and robust set of features. It offers
seamless integration, supports multiple payment methods and currencies, and provides
advanced fraud protection. Stripe's APIs and developer tools make it a preferred
choice for businesses looking for flexibility and customization. Additionally, its real-
time analytics and reporting capabilities enable businesses to make data-driven
decisions. Stripe's partnerships with major companies also contribute to its credibility
and reliability.

Learning's from The Project:-

Learn to identify and prioritize your business requirements and objectives when
evaluating payment gateways.
Recognize the importance of aligning payment gateway features with your business
model and customer expectations.
 TABLE OF CONTENT

PAGE
SR. NO PARTICULARS
NO.

1 INTRODUCTION

2 INDUSTRY PROFILE

3 COMPANY PROFILE

4 CONCEPTUAL FRAMEWORK

5 OBJECTIVE AND SCOPE OF PROJECT

6 ACTION PLAN

7 DATA ANALYSIS &FINDINGS

8 CONCLUSION

9 RECOMMENDATION

10 KEY LEARNINGS

11 BIBLOGRAPHY
 CHAPTER 1
INTRODUCTION
 INTRODUCTION

A payment gateway is a crucial component of modern e-commerce and online

transaction systems. It serves as the intermediary between merchants (sellers) and
customers, facilitating the secure and efficient transfer of funds during online
purchases. Payment gateways play a pivotal role in ensuring that sensitive payment
information is transmitted safely and that transactions are processed smoothly. Here's
an introduction to payment gateways:
Definition and Purpose: A payment gateway is a technology that authorizes and
processes online transactions, allowing customers to make payments for goods or
services electronically. Its primary purpose is to securely transmit payment data
between the merchant's website or application and the financial institutions involved,
such as banks and credit card networks.
Transaction Initiation: When a customer initiates a purchase on an e-commerce
website or app, they proceed to the checkout page to complete the payment process.
Data Encryption: The payment gateway encrypts the customer's sensitive payment
information, such as credit card details, to ensure it remains secure during
transmission. Transaction Routing: The encrypted payment data is sent to the payment
gateway, which then routes it to the relevant payment processor or acquiring bank.
Authorization: The payment processor or bank receives the transaction request and
verifies the validity of the payment information, checking factors such as available
funds and fraud risk.
Transaction Response: The payment processor sends an authorization or decline
response back to the payment gateway. Customer Notification: The payment gateway
notifies the customer and merchant about the transaction's status, either confirming the
successful payment or providing a reason for the decline. Settlement: If the transaction
is authorized, the funds are transferred from the customer's account to the merchant's
account through the appropriate financial networks. This process is known as
settlement. Merchant Payout: Once the settlement is completed, the merchant can
request a payout from their payment gateway account to their business bank account.
Security: Payment gateways implement various security measures, such as encryption
and fraud detection, to protect sensitive customer data from unauthorized access.
Payment Methods: Payment gateways support a variety of payment methods,
including credit and debit cards, digital wallets, bank transfers, and more. Integration:
Payment gateways offer APIs (Application Programming Interfaces) that allow
merchants to seamlessly integrate the payment process into their websites or
applications. Currency Conversion: Some payment gateways provide currency
conversion services, allowing merchants to accept payments in multiple currencies
and facilitating international transactions. Reporting and Analytics: Merchants can
access transaction data, generate reports, and analyze payment trends using the
Regenerate

CHAPTER 2
INDUSTRY PROFILE
 INDUSTRY PROFILE

The Indian Media and Entertainment (M&E) industry is a sunrise sector for the
economy and is making significant strides. The increasing availability of fast and
cheap internet, rising incomes, and increasing purchases of consumer durables have
significantly aided the industry. India’s media and entertainment industry are unique
as compared to other markets. The industry is well known for its extremely high
volumes and rising Average Revenue Per User (ARPU).

This significantly aided the country’s industry and made India leading in terms of
digital adoption and provided companies with uninterrupted rich data to understand
their customers better. India has also experienced growing opportunities in the VFX
sector as the focus shifted globally to India as a preferred content creator. Proving its
resilience to the world, the Indian M&E industry is on the cusp of a strong phase of
growth, backed by rising consumer demand and improving advertising revenue.
According to a FICCI-EY report, the advertising-to-GDP ratio is expected to reach
0.4% by 2025 from 0.38% in 2019.

As per the latest report by the EY, India’s Media and Entertainment Industry is
expected to reach Rs. 2.34 trillion (US$ 29.2 billion), then grow at a CAGR of 10% to
reach Rs. 2.83 trillion (US$ 35.4 billion) by 2025. Advertising revenue in India is
projected to reach Rs. 394 billion (US$ 5.42 billion) by 2024. The share of traditional
media (television, print, filmed entertainment, OOH, music, radio) stood at 58% of the
media and entertainment sector revenues in 2022.

Indian digital industry is expected to grow at 29% to reach a market size of Rs. 35,809
crore (US$ 4.35 billion) by the end of 2023. It is expected to contribute 38% to the
overall advertising industry in India, on par with television. The OTT segment is
likely to grow at a remarkable CAGR of 14.1% to reach Rs. 21,032 crore (US$ 2.55
billion) in 2026. Subscription services, which accounted for 90.5% of revenue in
2021, are projected to account for 95% of revenue by 2026. Within the M&E sector,
the Animation, Visual Effects, Gaming, and Comic (AVGC) sector is growing at a
rate of ~29%, while the audio-visual sector and services is rising at the rate of ~25%;
is recognized as one of the champion sectors by the Government of India. The AVGC
sector is estimated to grow at ~9% to reach ~Rs. 3 lakh crore (US$ 43.93 billion) by
2024, stated Union Minister of Commerce & Industry, Consumer Affairs & Food &
Public Distribution and Textiles, Mr. Piyush Goyal.
 CHAPTER 3
COMPANY PROFILE
 COMPANY PROFILE

Outlook Publishing (India) Pvt. Ltd. started operations in 1995 as a division of

Hathway Investments Private Limited, with the launch of ‘Outlook’, a current affairs
news magazine. In 2003, the division was demerged into a separate entity Outlook
Publishing (India) Pvt. Ltd.

Journalist Vinod Mehta

Journalist Vinod Mehta was the Founder and Editor-in-Chief of Outlook Magazine.
He was associated with the group till 2012. A collection of Vinod Mehta's articles
under the title 'Mr Editor, How Close Are You to the PM?' was published in 2001. His
much-acclaimed memoir, Lucknow Boy, was published in 2011. Mehta died of multi-
organ failure in New Delhi on 8 March 2015, after a prolonged illness.

The company’s publication portfolio includes Outlook English, Outlook Money,

Outlook Business, Outlook Traveller, and Outlook Hindi, and subsequently we
expanded our digital offerings to include

 www.outlookindia.com
 www.outlookhindi.com
 www.outlookbusiness.com
 www.outlookmoney.com
 www.outlooktraveller.com
 www.responsibletourismindia.com and
 www.poshan.outlookindia.com
The Company is a part of the Rajan Raheja group which has interests in diverse
sectors including real estate and construction, automotive batteries, cement, ceramic
tiles, mutual funds, hospitality, media and entertainment. The group is valued at 3.5
billion INR. The company corporate office situated in the South Delhi. Magazines
from the Outlook Group

Outlook’s Transformation Outlook has been on the forefront of investigative

reporting, political analysis, trends in the society, giving voice to the powerless,
breaking stories in sports and going behind the scenes in entertainment for over 25
years.Now the magazine and the website are all set to begin a new phase—to disrupt
the way news is reported and presented in India. We will not spam the readers with an
information overload. Our aim is to take a 360-degree view of news development and
bring fresh insight into the clutter in other publications and portals. Our idea is not to
chase the breaking new, our intent is to look at news from multiple perspectives. In
the new Outlook, the focus is on politics, culture and society from the prism of social
issues like caste politics, education policies, history of protests, the danger of
terrorism, army action in Kashmir and the North East, inflation and jobs, the business
of fashion. The Outlook covers are an artistic representation curated by well-known
artists and illustrators.

Outlook in its new avatar is a longform platform, designed to set a perspective that
should lead to a well-informed conversation. We value our discerning readers and we
know they want credible quality content.The newly designed Outlook India, our
digital platform is an extension of our magazine. We lead the magazine stories to the
web with more aspects on the same topic that we publish in the magazine. We have
additional sections on business and finance, sports, entertainment, travel… and in the
coming months we will add new sections on our digital platform.

Our transformation is led by Outlook Editor, Chinki Sinha. The business section is led
by Outlook Business Editor, Suchetana Ray, personal finance/cryptocurrency section
by Outlook Money Editor, Nidhi Sinha, travel section by Outlook Traveller Editor,
Ashish Jha.
 CHAPTER 4
CONCEPTUAL FRAMEWORK
CONCEPTUAL FRAMEWORK
 CHAPTER 5
OBJECTIVE AND SCOPE OF
PROJECT
 OBJECTIVE AND SCOPE OF PROJECT

OBJECTIVE

The analysis of a payment gateway serves several key objectives, helping businesses
and stakeholders make informed decisions about its adoption and usage. Here are the
primary objectives of analyzing a payment gateway:
1. Security Assessment:
Ensure that the payment gateway is secure and compliant with industry standards like
PCI DSS.
Identify vulnerabilities and potential risks to protect sensitive customer and financial
data.
2. Functionality Evaluation:
Assess the payment gateway's capabilities, including support for various payment
methods (credit cards, digital wallets, etc.).
Determine if it meets the specific needs and requirements of the business.
3. Cost Analysis:
Understand the fee structure and cost associated with using the payment gateway.
Calculate the total cost of ownership (TCO) to determine if it aligns with the budget.
4. User Experience (UX) Review:
Evaluate the ease of use and overall user experience for both customers and
merchants.
Ensure a seamless and user-friendly payment process to reduce cart abandonment
rates.
SCOPE

I. Reporting and Analytics:

Review the reporting and analytics capabilities, including transaction history, sales
reports, chargeback tracking, and reconciliation features.
Evaluate the availability of real-time data and insights.
II. Scalability and Performance:
Assess the gateway's ability to scale and handle increasing transaction volumes.
Test its performance under peak load conditions to ensure it can meet business growth
demands.
III. Compliance and Regulations: Ensure compliance with regional and global
financial regulations, including GDPR for data protection. Confirm adherence
to legal requirements for various industries, such as healthcare or gaming.

IV. Customer Support and Training:

Evaluate the quality of customer support, including response times and availability.
Review the availability of documentation, tutorials, and training resources.
 CHAPTER 6
ACTION PLAN
ACTION PLAN