SOP for LinkedIn Lead Generation
Success comes to those who do this consistently.
LinkedIn Lead Gen Tracker:
https://docs.google.com/spreadsheets/d/
1FfcSISyYm1CuCyJY26XaE8RyEQJT45hiOqOuG2q50yE/edit?usp=sharing
Daily tasks:
- Send ‘Thank You’ message to those who accepted
- Remove OLD outstanding connection requests
- Cheerleading for 15 min
- Send lead magnet script
- Send BCS script/post in timeline
- Send 10 connection requests
- Send 10 cold emails
- Send SMIQ script
- Follow Up your prospects
- Post valuable contents to your social media platforms like LinkedIn and
Facebook
- Send network reachout script
Step #1 -- Connection Request
Send as “Add Note” to ten (10) prospects per day EVERYDAY
Script:
Hi NAME.
I came across your profile while looking for (target
market), and I thought it would be great to connect.
Are you accepting new connections?
Step #2 -- ‘Thank You’ Message
Sent ASAP to those who just accepted your connection requests
Script 1:
Hi NAME. Thank you for accepting me in your network.
If you or anyone you know needs to clean-up and catch-
up on their messy financial books, please let me know
and I’ll see how I can help.
I look forward to building this connection.
Script 2:
Thanks NAME. I appreciate you accepting me in your
network.
Is there anyone you think would be valuable for you and
your business?
I have friends who are looking to help [Your Target
Market] with their social media marketing, website and
advertising among other things.
Let me know if you could use their help and I’ll gladly
send them your way.
I look forward to building this connection.
Step #3 -- Cheerleading
Spend at least 15 minutes to like and comment on the posts of your target
market.
Step #4 -- Remove OLD outstanding connection
requests
Always start your day by REMOVING OLD outstanding connection
requests (over two weeks and above) to avoid LinkedIn from placing
invitation restrictions on your account.
Restrictions could be as short as an hour or as month so make sure to do
this step. This is an invitation you sent to your connection requests.
Step #5 -- Offer Your Lead Magnet
7 days after Step#2
Lead magnet link:
https://drive.google.com/file/d/
1o9JzC8K4tDmrnvOmBNO6viP5XQ8MN7oq/view?usp=sharing
Script :
Hi NAME.
We've been connected for quite some time so I thought
I'd reach out again.
Would you like to have a free PDF copy of the [Your
Framework] I set up for clients?
I'm sharing this to those who want to [results from
implementing the lead magnet].
Would you like to take a look? Just give me a quick
'yes', and I'll send it over here
If they said ‘YES’, provide the lead magnet using this script:
Great! Here you go, [NAME]:
[Link]
You’re welcome to share this to your team, and I hope
this helps with your income goals this quarter.
If they said ‘NO’, reply with:
No worries, NAME. If your situation changes, let's keep
in touch.
By the way, do you know any [Your Target Market] who
might need help [what you offer]? I'd love to help them
out.
Step #6 -- Offer Breakthrough Case Study
(This is Optional. Send this 2 days after your ‘Thank You’ message)
Script:
Hi NAME
Real quick…
Are you open to let me help you [what you offer] for
your [their business]?
I’m building my portfolio so I’ll do this for free in
exchange for a case study and testimonial to show my
future clients if you like my results.
Would you be open to it?
If they said ‘YES’, invite them for a call using this script:
Great! Are you open to hop on a quick zoom call to
discuss where and how I can help? I’m dropping my
scheduling link just in case:
[Your calendly Link]
Talk soon!
If they said ‘NO’, reply with:
No worries, NAME. If your situation changes, let's keep
in touch.
By the way, do you know any [Your Target Market] who
might need help [what you offer]? I'd love to help them
out.
Step #7 -- Cold Email
Starts 30 days AFTER no reply from BCS followup, from Lead magnet
followup, OR if you are seen- zoned.
For those who did not accept your connection requests, you can scrape
their email addresses using these apps: snov.io, skrapp or lead leaper.
You can use your gmail account but restrict it to send only 10 emails at a
time to avoid Gmail restrictions.
Script#1:
Hi [Name],
I hope you're having a great week so far.
My name is [Your Name], and I recently sent a
connection request to you on LinkedIn.
I purposely reached out because I help [Your Target
Market] [Results you provide].
I know this email may come as a surprise, but I wanted
to share with you a free PDF copy of the [What your
lead magnet is about] I set up for my clients.
Would you like to take a look?
Just reply with a quick 'YES' and I'll send it over.
Rooting for you,
[Your Name]
Script#2:
Hi (Name),
I recently connected with you on LinkedIn while looking
for (your market).
I requested it specifically because I help (your offer
statement)
Reaching out because I wanted to see if you are open to
discuss your business goals this year.
Would you be open to a quick call?
Happy to send over a few times.
Thanks,
[Your Name]
Step #8 -- SMIQ (Optional)
The SMIQ script is given if you have worthwhile conversation after sending
your Thank You message.
Script:
Hi (Name). Do you have a (your skill) to (result you
provide)
I ask because I want to learn the struggles of (market)
when it comes to (result you provide).
If it’s not too much, hope you can answer this
question:
When it comes to (result you provide) having accurate
and timely reports, what is your single biggest
challenge?
Thank you so much for taking time to answer and I hope
you enjoy the rest of the week.
Best,
Your Name.
Step #9 -- Follow-up Scripts
BCS follow-up - Send 7 days after Step#6
Script:
Hi NAME - Just checking in once again in case you
missed my last message.
I offered help in [what you offer] for your [their
business] for free in exchange for a case study and
testimonial if you like my results.
This is to build my portfolio to show my future
clients.
Would you be open to it?
If they said yes, invite them for a call.
If they ignored/seen zoned you, proceed to Step #7.
If they said NO/thank you/ not now
No worries. If your situation changes, let’s keep in
touch.
By the way, do you know any (your market) who might
need help in (your offer)?
I'd love to help them out.
(Ask for referrals let’s say 2 or 3 persons whom he
know)
Lead magnet followup (Send 1 week after Step#5)
Hi (Name)
Just reaching out again in case you missed my message a
few days ago.
I offered a free pdf copy of my (title of your lead
magnet) that I set up for my clients.
I thought it would be useful to you.
Would you like me to send it over?
Cold Email Follow-up # 1 (Send 3 days after Step#7)
Hi (Name)
I understand you are no doubt very busy, however, I am
just following up on the previous email I sent it to
you.
I’d like to offer help to (your offer).
If this is something you’d be interested in, I’d love
to hear from you again.
Thanks,
Your Name
.
.
.
Cold Email Follow-up # 2a (Send 3 days after the cold email follow up #1
is sent)
Hi (Name)
I want to make sure I respect your inbox so I’ll leave
it to you to reach out and let me know if or how I
might be able to help you.
For now, I’ll leave you with (Lead magnet name)
You can simply click on the link below to get it:
(your lead magnet link)
You are welcome to share this in your network and I
hope this helps you achieve your business goals this
year.
Thanks,
Your Name
------OR-------
Cold Email Follow-up # 2b (Send 3 days after the cold email follow up
#1 is sent)
Hi (Name)
I want to make sure I respect your inbox so I’ll leave
it to you to reach out and let me know if or how I
might be able to help you.
I’ll leave you with my calendly to book a call with me
once you’re ready.
(Your Calendly link)
I hope that you achieve your income goals this year.
Thank,
Your Name
Step #10 -- Value Posting
Do this at least 3x a week or daily if you want to be seen active on social
media such as Facebook and LinkedIn. This is to attract inbound warm
leads orprospects.
To get clients, reach out to those who "liked" and commented on your
posts. If you reach out to these people, they become your warm leads.
Script:
Hey thanks for liking my post.
I really appreciate it.
I would like to ask…
Does my post have something to do with your business
right now?
Step #11 -- Network ReachOut
If you have old contacts, your friends, colleagues, old connections, or
business owners' friends and contacts, send this to at least 5 contacts a
day for 30 days.
Script:
Hey [NAME],
Do you know someone in the [insert market]?
You see, I'm taking my business in a new direction and
I'm planning to [insert offer] and was wondering if you
know someone who could use my help.
