7 C's of Communication

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Effective communication is a process of exchanging ideas, thoughts, knowledge and information

such that the purpose or intention is fulfilled in the best possible manner. In simple words, it is
nothing but the presentation of views by the sender in a way best understood by the receiver.

The 7 C’s of Communication is a checklist that helps to improve the professional


communication skills and increases the chance that the message will be understood in exactly the
same way as it was intended.

To have effective communication, one should keep the following 7 C’s of communication in
mind:

1. Clear: The message should be clear and easily understandable to the recipient. The purpose of
the communication should be clear to sender then only the receiver will be sure about it. The
message should emphasize on a single goal at a time and shall not cover several ideas in a single
sentence. Keep one idea and the other ideas must be related to the main idea.

For example: * I like jam, and the Eiffel tower is in the Paris.

* Mr. James is in his late sixties. His hands trembles when he eats.

2. Correct: The message should be correct, i.e. a correct language should be used, and the sender
must ensure that there is no grammatical and spelling mistake. Also, the message should be exact
and well-timed. The correct messages have a greater impact on the receiver and at the same time,
the morale of the sender increases with the accurate message.
3. Complete: The message should be complete, i.e. it must include all the relevant information as
required by the intended audience. The complete information gives answers to all the questions
of the receivers and helps in better decision-making by the recipient.

4. Concrete: The communication should be concrete, which means the message should be clear
and particularly such that no room for misinterpretation is left. All the facts and figures should be
clearly mentioned in a message so as to substantiate to whatever the sender is saying. Receivers
know exactly what is required or desired. For example:

Vague, general indefinite message: “students GMAT scores are higher”

Concrete, precise message: “in 1999 the GMAT scores averaged 600; by 1997 they had risen to
610.”

5. Concise: The message should be precise and to the point. The sender should avoid the lengthy
sentences and try to convey the subject matter in the least possible words. The short and brief
message is more comprehensive and helps in retaining the receiver’s attention. A concise
message saves time and expense for both sender and receiver. For example: in place of “in due
course” the sender should use “soon”. Sender should use single word substitute instead of
phrases without changing meaning.

6. Consideration: The sender must take into consideration the receiver’s opinions, knowledge,
mindset, background, etc. in order to have an effective communication. In order to communicate,
the sender must relate to the target recipient and be involved. The sender should put himself at
receiver’s place. Handle the matter from their point of view. The sender should focus on “you”
instead of “I” and “we”. For example:

We-attitude: “I am delighted to announce that we will be extending our hours to make shopping
more convenient.”

You –attitude: “you will be able to shop evenings with the extended hours.”

7. Courteous: It implies that the sender must take into consideration both the feelings and
viewpoints of the receiver such that the message is positive and focused at the audience. The
message should not be biased and must include the terms that show respect for the recipient.
Example: Tactless, blunt: stupid letter; I can’t understand any of it.
More tactful: it’s my understanding that I did not get what you mean.

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