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5 Stages of Globalization

The document outlines 5 stages of globalization for companies: 1. Domestic companies focus only on their local market. 2. Some domestic companies then attempt to expand internationally but still rely on their domestic strategies. 3. Companies become multi-national by realizing different countries require different products and strategies. 4. Global companies have true global strategies for both production and marketing worldwide. 5. Transnational companies fully operate internationally for both production and marketing on a global scale.

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Jessa Mae tapic
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290 views1 page

5 Stages of Globalization

The document outlines 5 stages of globalization for companies: 1. Domestic companies focus only on their local market. 2. Some domestic companies then attempt to expand internationally but still rely on their domestic strategies. 3. Companies become multi-national by realizing different countries require different products and strategies. 4. Global companies have true global strategies for both production and marketing worldwide. 5. Transnational companies fully operate internationally for both production and marketing on a global scale.

Uploaded by

Jessa Mae tapic
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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5 stages of Globalization:

1. Domestic Company
- Focus on the local stage--- within the political boundaries of the nation
- Having a humble beginning
- Having limited vision, mission, and opportunities.
- Focus on the domestic market only--- domestic supplies, customers, and financial companies
 When these companies grow big:
o Attempt diversification of new markets with domestic limit
o Extend operations to the far states within the country
 Not thinking on adopting a strategy in international markets because of
fear of taking risk and difficulties and impediments
2. International Company
- Some domestic companies which grow in size and strength tries their luck in foreign
countries.
- Ethnocentric- companies adopt the same strategy as in home market
- Thinks that domestic market are superior—they continue the same product, market strategy,
price and promotion method
- Focus more on domestic market
- Need to be careful since experience and resources in the international field is limited
3. Multi-national
- International companies realize that domestic models are useless--- realizing that
international customers will not buy the products that were sold domestically
- They will respond to the needs of different customers in diff. countries and produce a
product that satisfies them.
4. Global Company
- Has global market strategy or global strategy.
- Produces in the home country or any country and markets products across the globe
- Produce globally and focus on marketing domestically.
5. Transnational Company
- Operates throughout the world, not only in production but also in marketing.

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