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    Hershey Project

    Uploaded by

    Aarón Terrazas

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Hershey Project

    Uploaded by

    Aarón Terrazas
    7 views9 pages

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    7 views9 pages

    Hershey Project

    Uploaded by

    Aarón Terrazas

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    BUSINESS

    CLASS 501
    JESUS AARON TERRAZAS
    When was the
    company
    hershey's The company was
    founded established on February
    9th,1894,in Lancaster,
    Pennsylvania, USA.
    How was the Milton had experienced several unsuccessful

    company
    business ventures in the candy industry. After a trip
    to Europe, where he was inspired by
    chocolate-making techniques, he returned to the

    hershey's
    United States and established the Lancaster Caramel
    Company in 1886. After finding success with
    caramels, he sold the Lancaster Caramel Company

    founded and used the proceeds to fund the Hershey


    Chocolate Company. The company initially focused
    on producing chocolate products and introduced the
    iconic Hershey's Milk Chocolate Bar in the 1900’s.
    Under Milton Hershey's leadership, the Hershey
    Company grew into one of the most renowned
    chocolate manufacturers globally, and he also built
    the town of Hershey, Pennsylvania, as a model
    community for his employees. Today, the Hershey
    Company is known for its diverse range of chocolate
    and confectionery products, carrying on Milton S.
    Hershey's legacy in the chocolate industry.
    Who founded the
    company
    hershey's
    Milton Snavely Hershey
    The growth of
    the company The Hershey Company has evolved from

    its humble beginnings into a global leader

    in the confectionery industry, known for its

    iconic products, commitment to

    sustainability, and a diversified product

    portfolio.
    Hershey’s profits
    since 2016
    The Hershey Company's gross profit
    increased by more than 1.2 billion U.S.
    dollars from 2013 to 2022. In 2022, the
    company's gross profit reached a high of
    4.5 billion U.S. dollars.
    Hershey's Strong Brand Identity

    marketing Product Diversification

    strategies
    Innovation

    Marketing Campaigns

    Seasonal Promotions

    Sponsorships and Partnerships

    Digital Marketing

    Sustainability Initiatives

    Community Engagement

    Global Expansion
    Hershey's Sustainable Sourcing of Cocoa

    sustainable
    Cocoa For Good Program

    Reducing Environmental Impact

    strategies Sustainable Packaging

    Renewable Energy

    Supplier Engagement

    Transparency and Reporting

    Community Engagement

    Certifications and Partnerships


    THANK YOU

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