Summer Internship Report

On
Production and Marketing on Editable Oil
Submitted by
Pratik Ajay Yenorkar
SIP Organization: GIMA BIOTECH
Industry Supervisor
Mr. Ravindra Raut
Designation Marketing Head
at GIMA BIOTECH
Institute Supervisor
Prof. Dr. Swapnil Kale
Department of Management Studies (MBA), PRMIT&R Badnera
Submitted to

In partial fulfillment of requirement for the degree of Master of Business Administration of

S.G.B. Amravati University, Amravati

Vidarbha Youth Welfare Society's

Prof. Ram Meghe Institute of Technology and Research Badnera

(An Autonomous Institute)

Date of Submission: 05/09/2023

 Vidarbha Youth Welfare Society's

Prof. Ram Meghe Institute of Technology and Research Badnera

(An Autonomous Institute)

Department of Management Studies (M.B.A)

CERTIFICATE

“This is to certify that the investigation described in this report titled “Production and Marketing
on Editable Oil” has been carried out by Mr./ Ms. Pratik Ajay Yenorkar during the summer
internship project. The study was done in the organization. Gima Bio Techin partial fulfillment of
requirement for the degree of master of business administration of S.G.B. Amravati University,
Amravati. This work is the own work of the candidate, complete in all respects and is of sufficiently
high standard to warrant it submission to the said degree. The assistance and resources used for
this work are duly acknowledged.”

Prof. Dr. Swapnil Kale Prof. Dr. Atul Kharad

(SIP Supervisor) (Departmental SIP Coordinator)

Prof. Ashish Deshmukh Prof. Dr. G. R. Bamnote

(Head of Department, MBA) (Principal, PRMITR Badnera)

Date : 05/09/2023

Place : Amravati
Declaration

I Pratik Ajay Yenorkar hereby declared that this report on summer internship is the result of my
own work on Production and Marketing on Editable Oil at Gima Bio Tech during 1 July 2023 to
15 August 2023 and the same has not been previously submitted to any examination of this
University, or any other University. The summer internship report shall be liable to be rejected
and/or cancelled if found otherwise.

Date- 05/09/2023 Pratik Ajay Yenorkar

Place-Amravati
 Acknowledgment

I take this opportunity to acknowledge the deep sense of gratitude towards my Guide, Prof. Dr.
Swapnil Kale , Assistant Professor, Department of Management Studies-MBA, Prof. Ram Meghe
Institute of Technology and Research, Badnera-Amravati & Industry Guide Mr. Shubham
Maulikar , Gima Bio Tech. While working on summer internship, I faced innumerable problems
and practical difficulties, but the revered guide proved to be my inspiration and sailed me through
all the obstacles impressing upon. I am gratefully indebted to them for their efforts and excellent
Guidance from time to time during the entire course of Summer Internship Program work.

My sincere thanks to our Honorable, Principal, Dr.G. R.Bamnote, Prof. Ram Meghe Institute of
Technology and Research, Badnera- Amravati, for their constant encouragement. I wish to thank
our Honorable, Head of the Department, Prof. A. V. Deshmukh, for their Valuable Guidance and
motivation. I would like to thanks Prof. Yuvraj Vaidya, Departmental T& P Coordinator & Prof.
Dr. Atul Kharad SIP Coordinator for their constant support during internship tenure.

I would like to thanks all the teaching and non teaching staff of Department of Management studies
for their valuable support. I would like to thank my beloved parents & friends for their
inspiration and motivation provided by them in the due course of my Summer Internship Program
work. I would also like to extend my sincere thanks to all those persons who provided their timely
and much needed help directly and indirectly for the completion of this Summer Internship Work.

Date- 05/09/2023 Pratik Ajay Yenorkar

Place-Amravati MBA, PRMITR BADNERA

INDEX

CHAPTER CONTENT PAGE NO

1. Executive summary 1

2. Organization Profile 3

3. Learning from the Summer Internship Project 6

4. Conclusion 17

5. Appendices 18

6. References 23
Executive Summary
This summer internship report provides an in-depth analysis of the operations and functions of an
edible oil manufacturing company, referred to as "GIMA BIOTECH." The internship spanned
over a period of 45 days, during which the intern had the opportunity to work closely with
various departments and gain valuable insights into the company's operations.

The report begins with an introduction to GIMA BIOTECH, including its history, mission, and
market presence. It highlights the significance of the edible oil industry in the global market and
its role in ensuring food security.

The core sections of the report delve into the following key areas:

1. Production Process:
 Detailed overview of the edible oil manufacturing process, including sourcing of raw
materials, refining techniques, and quality control measures.
 Analysis of the company's production capacity, efficiency, and sustainability initiatives.

2. Marketing and Distribution:

 Examination of the company's marketing strategies, branding efforts, and market
positioning.
 Insights into the distribution network, including channels and partners, to reach a wide
consumer base.

3. Quality Assurance:
 Discussion on quality control measures implemented by GIMA BIOTECH to ensure
product safety and adherence to industry standards.
 Overview of certifications and accreditations obtained by the company.

4. Environmental Sustainability:
 Evaluation of the company's commitment to sustainable practices, such as waste
reduction, energy efficiency, and responsible sourcing.
 Impact assessment of these initiatives on the environment and the community.

5. Financial Performance:
 Analysis of the company's financial statements, including revenue, expenses, and
profitability.
 Identification of key financial indicators and trends.

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6. Internship Experience:
 Personal reflections and experiences of the intern during their time at GIMA BIOTECH.
 Skill development, challenges faced, and contributions made to the organization.

The report concludes with recommendations for GIMA BIOTECH to enhance its
competitiveness, sustainability, and overall performance. These suggestions are based on the
insights gained during the internship and aim to contribute to the company's growth and success
in the edible oil industry.

This internship report serves as a valuable resource for stakeholders, including management,
investors, and industry professionals, seeking to understand the operations of GIMA BIOTECH
and its potential for future development.

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ORGANISATION PROFILE:

Firm name - GIMA BIOTECH

Director- Prashant Mohta

Contact number - 7066041915

Email ID- [email protected]

ABOUT COMPANY-

GIMA COTTONSEED BIOTECHNOLOGY (GIMABIOTECH) is a division of Gimatex

Industries, (Completely Integrated from Ginning to Processing) with diversification into scientific
cotton seed processing producing top quality products using the most innovative and unique
technology. The unit is located in the cotton growing belt of India i.e. Vidarbha. With more than
100+ years of textile experience with promotors & a strength of more than 5000 employees, this
backward integration is a step towards enriching Cotton Value Chain.

Production Facility

Located in a picturesque setting in the heart of the cotton growing belt of Vidarbha (Central India),
all its raw material is sourced from its own ginning plants situated in nearby areas. This raw
material is further processed in a unique imported plant and machinery set up and fully equipped
with top class utilities comprising of Boilers, Thermic Fluid heaters, Compressors, Water treatment
plants, Roof Top Solar Plants etc.

Gimatex Industries has a rich textile history of over 125 years and is now run by the 6th generation
of the Mohota Family. Decades of experience in this industry has given us the advantage of an in
depth understanding of the textile business allowing us to always take well informed and strategic
view of things. Run by a highly dynamic and experienced management and supported by a strong
skilled workforce the group has become a strong player in the market and a name to reckon with.
Gimatex has thrived using values of innovation, quality, and ethical practices as its pillars for
growth and has now further diversified and launched Edible oils under the brand names GIMA
WHITEGOLD (Refined Cottonseed oil) and GIMA SOYASHINE (Refined Soyabean oil).

Adding further values to cotton seeds and locally produced soya bean seeds to enrich the farmers
with values added products. The group has decided to venture into solvent extractions and edible
oils. We are a brand that offers purity, quality and great taste at an affordable price for every
kitchen.

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Origin & Growth
Late Shri Raisaheb Rekhchandji Mohota migrated from Rajasthan to Hinganghat way back in 1868
in search of opportunities. This was the time when the wave of industrial revolution was sweeping
across the country. Hinganghat then was one of the richest cotton belts in the country. This decision
to migrate & set up a textile unit in Vidarbha resulted as a stepping stone towards the company’s
success.
The Victory Saga of this battleground is a contribution of 6 generation warriors of the Mohota
Family who continue to put in their tireless diligence in the successful functioning of the company.
The man who started this triumphant journey – Late Shri Raisaheb Rekhchandji Mohota,
established the textile unit of Raisaheb Rekhchand Mohota Spinning and Weaving Mills Ltd.
known as RSR Mohota Mills way back in the year 1898.
Gimatex Industries Pvt. Ltd. , established in the year 1993, was set up with a vision to provide
premium quality textile products to its customers using the Latest in textile technology. The
company continuously invests in upgraded technology, people and infrastructure. Run by a highly
dynamic and experienced management and supported by a strong skilled workforce of 5000 people
the group has become a strong player in the market and a name to reckon with.
Today Gimatex is a completely integrated textile facility with Ginning, Spinning, Weaving &
Processing units under its fold. Its plant are located in the heart of cotton growing belt of India
which ensures shorter lead times and quality selection of its raw materials.
It is also part of the 1st Integrated textile park project of Vidarbha under the centre’s SITP scheme.
Also the company has diversified into the area of Scientific Cotton-Seed Processing by setting up
a first Gossypol free Cotton Seed Protein meal plant along with an integrated Cotton Oil refinery.
Gimatex has thrived using values of innovation, quality, and ethical practices as its pillars of
growth. Stakeholders dealing with the company continue to maintain the relationship on a long
term basis. This association flourishes in the environment of mutual trust that is present between
the company and its business partners and other stakeholders. Our ever-growing sales figure is a
testimony to our customer-centric approach. The company has received numerous awards for its
export performances & Quality systems.

Introduction To Gima Biotech Industries

GIMA COTTONSEED BIOTECHNOLOGY (GIMA
BIOTECH) is a division of Gimatex Industries, (Completely Integrated from Ginning to
Processing) with diversification into scientific cotton seed processing producing top quality
products using the most innovative and unique technology. The unit is located in the cotton
growing belt of India i.e. Vidarbha. With more than 100 + years of textile experience with
promotors & a strength of more than 5000 employees, this backward integration is a step towards
enriching Cotton Value Chain.
Gima vision

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vision is to be recognized as leading contributor to the welfare of Cotton & soyabeen community
by capturing the full value out of Cotton & soyabeen and its related products by providing the
most technologically advanced products.
We want to be renowned and trusted for the quality of our products, the
high standards that display our integrity and commitment to match expectations of our consumers.

Gima Mission
GIMA is a leading Italian Company with 97 years experience in Medical field selling through
dealers and distributors in over 145 countries all over the world.
GIMA was established in 1926 as a manufacturer of metal and glass syringes. During the years the
company modified many times its activity, remaining always in the medical field. Today GIMA
manufacture and distribute over 9500 medical products.
During its 97 years of history GIMA has always been directed by members of the Manzoni family,
that own the company.

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LEARNING FROM ORGANISATION-
WEEK ONE -
 Production Facility
Located in a picturesque setting in the heart of the cotton growing belt of Vidarbha (Central India),
all its raw material is sourced from its own ginning plants situated in nearby areas. This raw
material is further processed in a unique imported plant and machinery set up and fully equipped
with top class utilities comprising of Boilers, Thermic Fluid heaters, Compressors, Water treatment
plants, Roof Top Solar Plants etc.

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 MACHINERY PROFILE

 Delinting – Carver Technology

 Pretreatment Extractor – Patented Chinese technology with Two Stage Drag Chain type
extraction with Soaked & Repeated Degossypolization & Oil removal at low temperature
drying.
 Oil Seperators – GEA Westfalia Seperators, Germany, Model- EASY PRO 100 & EASY
PRO 200 (Self Cleaning type)
 Oil Refining – Chempro Technovations Pvt. Ltd.
 Final Packing – Multiple Screen filter

Plant is powered by Co-Gen Thermal Turbine plant & Solar Roof Top plant for its energy
needs thus leaving a very significant Green Energy Footprint.

 Refinery

 Crude oil obtained from solvent extraction process is refined in 100 TPD refinery which is
provided by Chempro Technovation Pvt Ltd based in Ahemedabad, Maharashtra which is
specialized in refining cottonseed oil in continuous process.
 The refinery is designed to refine the crude oil in its worst condition, at lowest losses as
possible.
 Soap and gums are separated by high quality separators provided by GEA WESTFALIA for
removing FFA at it’s lowest.
 The Bleacher and Deodorisatior are designed by Chempro Technovation Pvt Ltd themselves
to obtain the best quality oil of about 1-2 unit color.

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 Process :
1. Winterisation
2. Hydrogenation
3. Alkali Refining
4. Bleaching
5. Deodorization
6. Interesterification

 Purpose:
1.Removes free fatty acids, glycerol, carbohydrates, resins, metals, phosphatides and
protein meal.
2. Eliminates trace metals and other colour bodies.
3.Cottonseed oil destined to be used as salad oil is winterised so that it will not become
cloudy when chilled.
4. Hydrogenation produces oil with the mouth feel, stability, melting point and lubricating
qualities necessary to meet the needs of manufacturers.
5. It removes volatile compounds from the oil, the end product is a bland oil with a low
level of free fatty acids and a zero peroxide value. This step als removes any residual
pesticides or metabolites that might be present.
6. To rearrange or redistribute fatty acids on the glycerol backbone It can improve the
functional properties of the oil.

 Procedure And Chemical Reaction

1. The oil and alkali are mixed allowing free fatty acids and alkali to form a soap. The resulting
soap stock is removed through centrifuging Cottonseed oil is also refined using a process called
miscella refining.

2. Bleaching clays are used, which adsorb the impurities.

3. Oil is chilled with gentle agitation, which causes higher melting fractions to precipitate. The
fraction which settles out is called stearin.

4. Treatment of oil with hydrogen gas in the presence of a catalyst results in the addition of
hydrogen to the carbon-carbon double bond.

5. Deodorization is a steam distillation process carried out under a vacuum. Cottonseed oil as it
can be deodorized at lower temperatures, which results in more tocopherols
(natural antioxidants) being retained.

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6. This is most often accomplished by catalytic methods at low temperatures. The oil is heated,
agitated and mixed with the catalyst at 90°C. There also are enzymatic systems which may be
used for interest erification.

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WEEK TWO
 Industry/Sector in India
 In India, the edible oil industry is handled by the “Department of Food and Public Distribution”
under “Ministry of Consumer Affairs, Food and Public Distribution.
 The role of this government body is to assess the demand of edible oil in the country and its
availability.
 The body also monitors the prices of the edible oil market both ways, domestically and
internationally.

 Edible Oils in India

 The two most essential commodities are oilseeds and edible oils.  India has set an example of
being the largest producer of oilseeds in the whole world.
 During 2020-21, India had produced 36.56 million tons of cultivated oilseeds.
 India has a wide range of oilseeds crops;
Groundnut
Mustard
Soybean
Sunflower
Coconut & Sesame.
 All these oilseeds are grown in different regions and climates of India.

 Consumption of Edible Oils in India

 The consumption of the edible oils depends upon the regions and the locality. As in the citizens
in West and South of India consume groundnut oil, citizens in North and east consume mustard
oil.
 If talked particularly of South India region, the mostly prefer sesame and coconut oil.
 For North region, they prefer a mixture of soybean oil, sunflower oil, cottonseed oil and rice
bran oil.
 Oils like sunflower oil, cottonseed oil, soybean oil, palm oil are now highly preferred oil
categories in the consumption.
 About 57% of domestic demand is fulfilled by importing the palm oil from other countries.
 The usage of refined palm oil has increased over the years and is used in restaurants, hotels
and preparing various varieties of food.

 Major features of Edible Oil Economy in India

 There are two major highlights, which have essentially contributed to the improvement of this
segment.

 One was the setting up of the Innovation Mission on Oilseeds in 1986 which has been changed
over into a National Mission on Oilseeds and Oil Palm (NMOOP) in 2014.

 As per a choice with respect to merger/ changes or linkage of Plans/ subSchemes/ programs,
etc. having comparable components such as motivating force for seed, exhibit, and cultivate

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 actualizes counting productive water application instruments secured beneath NFSM and Oil
seeds.
 The other overwhelming highlight which has had noteworthy effect on the show status of
consumable oilseeds/oil industry has been the program of liberalization beneath which the
Government's financial arrangement permitting more prominent flexibility to the open
advertise and empowers solid competition and selfcontrol instead of security and control.

 Controls have been loose coming about in a profoundly competitive advertise ruled by both
household and multinational players.

 Industry/Sector in Maharashtra
 Maharashtra is one of the most industrial engaged state of India. In Maharashtra, each industry
and sector has played a vital and enriched role towards the state and country economy and its
welfare.
 Highlighting towards edible or cooking oil sector, Maharashtra has been India’s top edible or
cooking oil producer amongst any other.
 In accordance to government, around 19.7 hectares were brought under Oilseeds, 14.7 lakh
hectares in Kharif and 6 lakh hectares in Rabi.
 Maharashtra on a per annum basis consumes about nearly 15 lakh tonnes of edible or cooking
oil.
 Other states average per capita consumption is 13 kg edible oil, whereas in Maharashtra it goes
up to 26 kg of consumption.
 In Maharashtra, the groundnut oil is the highest consumed oil in comparison with others.
 Now in the increase in disease ratio, people of Maharashtra are switching towards sunflower,
soybean and olive oils.
 The cottonseed oil is now produced in Maharashtra, Rajasthan, Maharashtra, Andhra Pradesh
and Punjab.
 To meet the rise in demand of cottonseed oil, the National Dairy Development Board (NDDB)
also launched the branch namely “Dhara”.
 Maharashtra still is more proactive market towards groundnut oil which highlights the flavours
and ingredients most effectively into Maharashtrian cuisines.

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Week Three
 Major Players in the Industry
1. Fortune Oil
Fortune brand of cooking oils offer one of a kind mix of taste and a driving consumable oil brand
in India. The Fortune brand is India’s biggest eatable oil brand co-owned by Adani Gather with
through a joint wander with Wilmar International.
2. Saffola Saffola
oil brand is exceptionally prevalent eatable oil by Marico Constrained and offers run of items for
solid way of life. Marico is one of the driving customer merchandise (FMCG) companies of India
with numerous brands like Parachute hair oil, Saffola oats, Set Damp deo and Hair & Care.
3. Sundrop Sundrop
brand of eatable oil offers a wide extend of solid oils in India, from groundnut, mustard, Sunflower
and refined Corn Oil. Agro Tech Nourishments with ConAgra Nourishments is one of the well-
known nourishment companies in
4. Dhara
Dhara Refined Vegetable Oil could be an item of Mother Dairy that synonymous to
immaculateness, freshness and one of India’s most trusted brand. Mother Dairy may be a prevalent
dairy cooperatives that offers drain and drain items like Paneer, Ghee and butter in India.
5. Dalda
Dalda brand of vegetable oil is exceptionally well known in India and South Asia, Moreover one
of the longest running brands within the nation. Dalda is a notorious brand in India, presently offers
eight assortment of cooking oils with unmistakable qualities.
6. Tirupati
Consumable eatable oils by N K Proteins has wide run of items for specialized nourishment
businesses in India. Sunflower, Soybean, Mustard, Groundnut, Cottonseed, Palm and Sesame seed
oils different sorts of consumable oils fabricated by N K Proteins.

2018-19 2019-20 2020-21

Crude Palm Oil 65.41 68.15 74.66

RBD Palmolein 27.99 4.3 8.48

Palm Oil Total 93.4 72.45 83.14

Crude Soybean 31.16 33.68 28.91

Crude Sunflower 23.46 25.26 19.09

Crude Rapeseed 0.64 0.17 0.52

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 Crude Palm Kernel 1.16 0.68 0

Others 5.42 1.35 2.86

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Week Four
 Marketing strategies for an edible oil manufacturing company

Marketing strategies for an edible oil manufacturing company play a crucial role in establishing
brand presence, expanding market share, and ensuring sustained growth. Here are some effective
marketing strategies for such a company:

1. Market Research and Segmentation:

 Conduct thorough market research to identify consumer preferences, trends, and competitors.
 Segment the market based on demographics, psychographics, and geographic factors to target
specific consumer groups effectively.

2. Brand Positioning:

 Develop a unique selling proposition (USP) that highlights the quality, health benefits, or
sustainability of your edible oils.
 Position the brand as a trusted and reliable source of edible oils in the market.

3. Product Diversification:

 Introduce a range of edible oil products, including different oil types (e.g., olive oil, sunflower
oil, coconut oil), sizes, and packaging options to cater to diverse consumer needs.

4. Digital Presence:

 Create an engaging and informative website showcasing your products, their benefits, and
recipes that incorporate your oils.
 Leverage social media platforms for regular updates, customer engagement, and influencer
collaborations to reach a wider audience.

5. Content Marketing:

 Develop a content strategy that includes blog posts, videos, and infographics highlighting the
health benefits of your oils and providing cooking tips.
 Educate consumers on the importance of choosing quality edible oils.

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6. E-commerce Integration:

 Establish an online store or partner with e-commerce platforms to facilitate easy and
convenient product purchases.
 Offer online promotions and discounts to encourage online sales.

7. Packaging and Labeling:

 Invest in appealing and informative packaging that stands out on the shelves.
 Clearly label product ingredients, certifications, and health benefits.

8. Quality Assurance and Certifications:

 Highlight quality control measures and certifications prominently in your marketing materials.
 Emphasize the safety and purity of your edible oils.

9. Customer Loyalty Programs:

 Implement loyalty programs to reward repeat customers.

 Offer incentives such as discounts, exclusive recipes, or early access to new products.

10. Partnerships and Collaborations:

 Partner with restaurants, chefs, or nutritionists to promote your oils in recipes and healthy
cooking initiatives.
 Collaborate with fitness influencers for endorsements and cooking demonstrations.

11. Community Engagement:

 Sponsor local events or participate in food-related exhibitions to connect with the community.
 Support charitable initiatives related to nutrition and food security.

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12. Customer Feedback and Improvement:

 Actively seek and listen to customer feedback to make necessary product improvements.
 Communicate how customer input has led to positive changes.

13. Sustainability Initiatives:

 Highlight your commitment to sustainability through eco-friendly packaging and responsible

sourcing of ingredients.
 Share your company's sustainability journey with consumers.

14. Analytics and Metrics:

 Use data analytics to track the effectiveness of your marketing campaigns.

 Adjust strategies based on key performance indicators (KPIs) to optimize ROI.

15. Customer Education:

 Organize workshops or webinars on the health benefits of different edible oils and their
culinary uses.
 Educate consumers on how to make informed choices when buying edible oils.

Effective marketing for an edible oil manufacturing company combines a strong online presence,
customer engagement, quality assurance, and a focus on health and sustainability to build a loyal
customer base and achieve long-term success in the competitive market.

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Conclusion:

In conclusion, my summer internship experience at GIMA BIOTECH, an edible oil manufacturing

company, has provided valuable insights into the dynamic and competitive world of the edible oil
industry. Throughout my internship, I had the opportunity to delve deep into the company's
operations and marketing strategies, contributing to a comprehensive understanding of its
functioning.

Gima Biotech has demonstrated a strong commitment to producing high-quality edible oils while
embracing sustainability practices. The company's emphasis on quality control, certifications, and
responsible sourcing sets it apart in a crowded market. The market research and segmentation
efforts have allowed the company to tailor its products to meet the diverse needs of consumers,
making it a formidable player in the industry.

The digital transformation and online presence of Gima Biotech are commendable. Leveraging
technology and social media has not only expanded the brand's reach but also created a direct and
convenient avenue for customers to purchase its products. The content marketing strategies,
including blogs, videos, and engagement with influencers, have effectively educated consumers
about the health benefits of the oils and enriched their culinary experiences.

Furthermore, Gima Biotech has shown a strong commitment to customer satisfaction and loyalty.
Initiatives such as loyalty programs and community engagement have fostered a sense of
belonging among customers, turning them into advocates for the brand.

The company's dedication to sustainability and responsible business practices is evident in its eco-
friendly packaging and partnerships with organizations that promote nutrition and food security.
By embracing sustainability, Gima Biotech not only aligns with current consumer preferences but
also contributes to a healthier planet.

In the ever-evolving edible oil market, Gima Biotech remains competitive, innovative, and
customer-centric. However, there is always room for improvement and adaptation to emerging
trends and changing consumer expectations. I recommend that the company continues to invest in
data analytics to further refine its marketing strategies and measures the impact of its initiatives
more comprehensively.

In closing, my internship at Gima Biotech has been an invaluable learning experience, allowing
me to witness firsthand the intricacies of marketing strategies in the edible oil industry. The
company's commitment to quality, sustainability, and customer satisfaction sets a benchmark for
excellence, and I am grateful to have been part of this journey. I look forward to seeing Gima
Biotech continue to thrive and make a positive impact in the edible oil market.

This concludes my SIP report on the edible oil manufacturing company's marketing strategies, and
I am confident that the insights gained during this internship will serve as a foundation for my
future endeavors in the field of marketing and business.

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Appendices

QUESTIONNAIRE

1. Name

----------------

2. Gender

 Male

 Female

3. Age

 0-18

 19-25

 26-35

 35 and Above

4. Occupation

 Student

 Employee

 Business

 Housewife

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5. Which category of cooking oil is used at your home?

 Groundnut Oil

 Soybean Oil

 Cottonseed Oil

 Corn Oil

 Olive Oil

6.Which brand of cooking oil is preferred by you for usage?

 Gulab Oil

 Rani Oil

 Fortune Oil

 Tirupati Oil

7. Are you aware of SOYA SHINE Oil brand in market?

 Yes

 No

 Maybe

8.If yes then which Category of SOYA SHINE Oil you prefer?

 Groundnut Oil

 Cottonseed Oil

 Sunflower Oil

 Corn Oil

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9. How often do you buy Cooking Oil?

 Weekly

 Fortnight

 Monthly

10. In which Quantity do you prefer to buy the Cooking Oil?

 15 KG / 15 Liter

 5 Liter

 1 Liter

COMPANY PRODUCT-

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References –

1. Company Manual

2. gima.co.in

3. Market survey

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