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    Innovative Product

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    Joanes Marie Pinangang Ramirez
    Malunggay chips are a nutritious snack made from the leaves of the malunggay tree, which are rich in vitamins, minerals, and antioxidants. The LEAF-IT Company manufactures malunggay chips by harvesting fresh leaves, washing, peeling, and blending them into a smooth liquid to create crispy chips. The chips are marketed and distributed in front of schools, with the target demographic being students aged 12 and older.

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    Innovative Product

    Uploaded by

    Joanes Marie Pinangang Ramirez
    352 views2 pages
    Malunggay chips are a nutritious snack made from the leaves of the malunggay tree, which are rich in vitamins, minerals, and antioxidants. The LEAF-IT Company manufactures malunggay chips by harvesting fresh leaves, washing, peeling, and blending them into a smooth liquid to create crispy chips. The chips are marketed and distributed in front of schools, with the target demographic being students aged 12 and older.

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    Innovative Product (1)

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    Malunggay chips are a nutritious snack made from the leaves of the malunggay tree, which are rich in vitamins, minerals, and antioxidants. The LEAF-IT Company manufactures malunggay chips by harvesting fresh leaves, washing, peeling, and blending them into a smooth liquid to create crispy chips. The chips are marketed and distributed in front of schools, with the target demographic being students aged 12 and older.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    352 views2 pages

    Innovative Product

    Uploaded by

    Joanes Marie Pinangang Ramirez
    Malunggay chips are a nutritious snack made from the leaves of the malunggay tree, which are rich in vitamins, minerals, and antioxidants. The LEAF-IT Company manufactures malunggay chips by harvesting fresh leaves, washing, peeling, and blending them into a smooth liquid to create crispy chips. The chips are marketed and distributed in front of schools, with the target demographic being students aged 12 and older.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    INNOVATIVE PRODUCT

    I. EXECUTIVE SUMMARY

    Malunggay chips are a nutritious and flavorful snack made from the leaves of the
    Malunggay tree, also known as the moringa tree. These chips are manufactured
    by harvesting fresh malunggay leaves, After harvesting fresh malunggay we need
    to wash them gently, and then we need to peel them into pieces. And then blend
    it until it turns into a liquid or smooth texture.

    Based on our research the nutritional benefits of malunggay leaves are rich in
    essential nutrients, including vitamins, minerals, and antioxidants. Also known as
    a good source of vitamin C, vitamin A, iron, calcium, and protein.

    II. ABOUT THE COMPANY


    COMPANY NAME
    LEAF-IT Company
    A. COMPANY LOGO

    B. PRODUCT DESCRIPTION/NAME
     Malunggay chips (MC)
    Malunggay chips are made mostly from the leaves of the malunggay or moringa plant,
    which are then mixed with flour and other seasonings to create crispy, delicious chips.

    PACKAGING
    C. PRICING
    D. PLACE OF DISTRIBUTION
    Front of School

    E. PROMOTION
    III. MAJOR CONSUMER OF THE PRODUCT
    1. DEMOGRAPHIC
    12 years old and above

    2. GEOGRAPHIC
    Infront of school
    3. BEHAVIORAL
    Anyone who can buy our product or malunggay chips

    4. PSYCHOLOGICAL

    IV. SWOT ANALYSIS


    1. STRENGTH
     Health Conscious Snack
     Unique Flavor Profile
     Availability of sources of ingredients

    2. WEAKNESSES
     Quality control
     Fragility
     Shelf life
    3. OPPORTUNITIES
     Market potential
     Sustainable and environmentally friendly
     Diversification
    4. THREATS
     Consumer awareness
     Competition/Competitors
     Inflation rate

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