0% found this document useful (0 votes)
648 views6 pages

Premium e Textbook Collections From Cengage Learning

This document provides a summary of 26 e-textbooks and learning materials included in a premium e-textbook collection from Cengage Learning. The textbooks cover topics such as accounting, finance, economics, business, management, and law. They are aimed at developing critical thinking skills and include titles from renowned authors at top universities. The collection appears to provide students with comprehensive resources for business-related subjects.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
648 views6 pages

Premium e Textbook Collections From Cengage Learning

This document provides a summary of 26 e-textbooks and learning materials included in a premium e-textbook collection from Cengage Learning. The textbooks cover topics such as accounting, finance, economics, business, management, and law. They are aimed at developing critical thinking skills and include titles from renowned authors at top universities. The collection appears to provide students with comprehensive resources for business-related subjects.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 6

Premium e-textbook

collections from
Cengage Learning

An invaluable
resource
to innovative
education

Inspiring
Innovative
Invaluable
www.bized.co.uk/premier
These 26 textbooks are
included in biz/edpremier
along with other learning
materials aimed at International Financial Reporting Microeconomics 1e Business Research Projects 4e
and Analysis 4e N. Gregory Mankiw, Harvard University A. D. Jankowicz, Luton Business School
developing critical thinking. David Alexander, University of Birmingham Mark P Taylor, University of Warwick ISBN: 9781844800827
Anne Britton, Leeds Metropolitan University ISBN: 9781844806676 A well respected text that encompasses all
Ann Jorissen, University of Antwerp, Belgium Professor Mankiw’s classic text has been students need to know to plan and undertake
Accounting and Finance ISBN: 9781408017920 adapted and developed by a leading European business research projects and dissertations.
Suitable for students on intermediate financial economist, Professor Mark Taylor of Warwick The practical nature of the text takes the
reporting and accounting courses, this updated University. The clear, relaxed conversational students through each stage of the process,
edition covers IFRS-based reporting and writing style is specifically aimed at driving from selecting the research topic, through
provides a balanced study of globalised students to understand the politics and science collecting and analysing the data, to writing up
accounting. The author team is renowned for of economic theories throughout their studies. the final report.
their international accounting experience.

Business and Management


Economics
Business Accounting and Finance
for Non Specialists 2e
Catherine Gowthorpe,
Oxford Brookes University
ISBN: 9781844802005
An extremely well written and student friendly Developing Work and Study Skills
text that makes accounting & finance for non- 1e
specialists more relevant & accessible than Linda Lee-Davies, University of Northampton
many texts on the market. The pedagogical Business in Context: An ISBN: 9781844802258
features bring the subject to life and are Economics 1e Bestseller Introduction to Business and its The only book to integrate study skills and
supported by robust examples and activities. N. Gregory Mankiw, Harvard University Environment 4e Bestseller management skills in such a way as to
Mark P Taylor, University of Warwick David Needle, Kings College London encourage a continuous pattern of self-analysis
ISBN: 9781844801336 ISBN: 9781861529923 in the reader that more thoroughly prepares the
This classic textbook stands out amongst all This best-selling functional business student for the transition from study to the world
other principles texts by encouraging students environment text contains many practical cases of work than any other text in the market.
to apply an economic way of thinking in their from well known international companies and
daily lives. Using the Ten Principles approach explains to students how the functions of
economics is explained from the viewpoint of a business interrelate.
reader totally new to the subject and the
Macroeconomics section takes Mankiw’s
Corporate Finance: Theory and trademark long run-short run approach which
Practice 7e is arguably easier for students to understand.
Steve Lumby, Director, Financial Training
Chris Jones, Sheffield Hallam University
ISBN: 9781861529268 Human Resource Management in
Extremely popular with students, this bestseller a Business Context 3e
offers a complete introduction to financial Alan Price, HRM Guide Network
management and corporate finance modules Business Law 8e ISBN: 9781844805488
for a one-year university course. Keith Abbott, Solicitor, educational consultant and By approaching the theory and practice of
registered inspector people management from a global perspective
Norman Pendlebury, Southampton Institute of that firmly places HRM within a wider business
Macroeconomics 1e Higher Education context Price delivers a highly accessible
Graeme Chamberlin, Office of National Statistics Kevin Wardman, Liverpool John Moores University introduction to the subject for students
Linda Yueh, Oxford University ISBN: 9781844804610 approaching HRM from a range of business-
ISBN: 9781844800421 A no-nonsense approach to business law related disciplines.
This textbook is written for a 2nd level course in covering all the topics covered in the AAT, ILEX
Macroeconomics. International in perspective, & ICM syllabi. As well as thorough subject
it allows more recent and advance theoretical coverage it includes specialised areas such as
Cost and Management Accounting modifications to be studied, for example Health and Safety Law, Intellectual Property,
6e Bestseller liquidity crises, exchange rates and structural Employment Law, Bankruptcy and Meetings,
Colin Drury, University of Huddersfield reforms related to liberalisation. and chapters on Learning Methods and
ISBN: 9781844803491 Examination Techniques.
Drury is the most well known author writing in
the field of accounting and this book is a
rigorous, clear and easy-to understand Pass ECDL in 30 Steps
introduction to cost and management Office XP Edition
accounting, with a tried and tested successful Steve Rickaby
format that has enabled literally thousands of ISBN: 9781844805082
students to pass their exams. A perfect book to make understanding and
passing the ECDL easy written in 30 digestible
steps. Clear and concise, it is designed to help
learners pace their learning and allows
flexibility in how they achieve their ECDL
qualification.
Management Information Systems Organizational Behaviour and Tourism: A Modern Synthesis 3e Marketing Communications 1e
9e Management 3e Bestseller Stephen J. Page, London Metropolitan University John Egan, Middlesex University
T. Lucey, Visiting Professor at Aston Business School John Martin, University of Hull Joanne Connell, University of Stirling ISBN: 9781844801213
ISBN: 9781844801268 ISBN: 9781861529480 ISBN: 9781408009161 Up and coming author, John Egan, blends
Suitable for students on professional and A comprehensive and accessible introduction to The most accessible and engaging introductory inspired examples and wide-ranging theories
academic courses in Management and in OB that balances sociological and psychological tourism book on the market, this book focuses and applications to provide a complete
Systems Analysis, this text covers all of the perspectives and successfully blends together on the development and management of introduction to the subject. The text integrates
major MIS topics including; systems, concepts, theory, practical application and critical tourism in a globalized context, synthesising internet aspects of MC throughout and contains
organisational structures and behaviour, reflection that encourages the reader to the current academic and applied thinking on topical and familiar examples from Europe, Asia
management, leadership, planning, decision- develop practical and theoretical understanding tourism with a focus on key principles. and Oceania.
making and information technology in general. of the subject.
Marketing

Marketing Research 1e
Management Theory and Practice Quantitative Methods for Business Approaches, Methods and Applications in
6e Bestseller Decisions 6e Bestseller Europe
Gerald A Cole Jon Curwin, University of Central England Advertising 1e Ray Kent, University of Stirling
ISBN: 9781844800889 Roger Slater, University of Central England Tony Yeshin, University of Greenwich ISBN: 9781844803279
This popular text provides a clear and concise ISBN: 9781844805747 ISBN: 9781844801602 Marketing Research uniquely compares and
introduction to the theory and practice of This is regarded as one of the clearest, most A comprehensive and highly accessible contrasts research from both academic and
management as required by those studying an accurate and comprehensive European textbook, Yeshin draws on his many years of client-based perspectives and focuses on the
introductory management course. Now in its textbooks in its field. Each chapter focuses on a experience to provide students with a perfect applications and methods that generate high
sixth edition, this book is established as one of selection of statistical techniques, illustrated balance between the theory and practice of quality data. It also offers full integration of
the best selling introductions to the ideas and with examples from across business, Advertising. three key software packages – SPSS, MAXqda
developments that form the basis of the study marketing, economics, accounting, finance, and FS/QCA.
of management. and public administration, to appeal to
students across the business spectrum and
provides in-depth guidance on how to apply
the most widely-used statistical methods in
business.

Consumer Behaviour 1e
Ray Wright, Ashcroft International Business School Principles & Practice of Marketing
Operations Management 1e ISBN: 9781844801381 2e
An International Perspective Ray Wright’s accessible writing style takes Jim Blythe, University of Plymouth
David Barnes, Royal Holloway School of readers through the key concepts and theories ISBN: 9781408011478
Management of Consumer Behaviour in a lively manner, A textbook written in a student-friendly style
ISBN: 9781844805341 Strategic Management 5e Bestseller interspersed with examples from a variety of that examines what marketing will and will not
David Barnes focuses on the key issues of Awareness, Analysis and Change industries and companies. An ideal text for do, and seeks to strike a balance between
international operations management from a John L. Thompson, University of Huddersfield those studying the subject within marketing or academic thinking and practical experience. It is
strategic and conceptual perspective, using Frank Martin, University of Stirling business degrees and diplomas. an ideal introduction for students new to
relevant international theory to expand upon ISBN: 9781844800834 marketing at undergraduate and postgraduate
the solid foundation of a traditional operations Structured around a traditional analysis, level and provides an additional context for
management syllabus. Using well known formulation and implementation framework, critical thinking with it’s well known ‘talking
examples and case studies from real companies based on a mini-case approach, and supported points’.
around the world, he offers a well-balanced by unrivalled supplementary resources, this
look at both services and manufacturing accessible text encourages students to think
operations making these accessible to a about strategy through the successes and
student encountering ops management for the failures of real companies. In addition, the
first time. unrivalled subject coverage introduces readers
International Marketing Strategy
to topics of contemporary interest including
emergent strategy, entrepreneurship, and 5e Bestseller
leadership. Isobel Doole & Robin Lowe, Sheffield Hallam
University
ISBN: 9781844807635
This market leader is still the only text to cover
niche marketing for SMEs making the study of
international marketing even more relevant to
students who will spend their careers working
for smaller companies. It is highly practical and
extremely well written.
Allen D. Engle, Eastern Kentucky University studying the subject. Adapting authors, Jim
ISBN: 9781844805426 Freeman and Eddie Shoesmith, have taken the
This market leading text now contains more classic rigour and rich pedagogy of this
coverage of SMEs, managing diversity, and bestselling text and carefully blended it with
biz/edpremier extra cross-cultural workforces and links International the latest applications and technology to
complements the HRM even more closely to a company’s provide a truly complete introduction to
biz/edpremier collection and strategic growth plans. statistics.

consists of 14 carefully Global Financial Accounting and


Reporting: Principles and Analysis Marketing
selected accounting, finance,
2e
business and management
Peter Walton, the Open University
and marketing textbooks. Walter Aerts, University of Antwerp
ISBN: 9781408017722
Accounting and Finance Designed for students studying financial
accounting for the first time at MBA or Masters Operations Strategy 1e
level this textbook covers recent changes to Donald Waters, Consultant and lecturer
IFRS reporting standards and provides a ISBN: 9781844801954
Business-To-Business Marketing
concise and accessible guide to international Covering all the key aspects of Operations
strategy the author then
Management: a Global Perspective
financial reporting, heavily-supported by real-
devotes his main focus to businesses competing 1e
world examples from multinational company
in the services sector. Offering numerous case Jim Blythe, University of Plymouth
accounts.
studies and practical examples this text covers Alan Zimmerman, College of Staten Island at
Accounting In a Business Context alternative views and strategies, encouraging CUNY
4e the student to use their own judgment. ISBN: 9781844800018
Aidan Berry, University of Brighton This pioneering text covers current theories on
Robin Jarvis, Kingston University B2B marketing from a global standpoint. It
ISBN: 9781844802517 covers current theory from a practical viewpoint
Offering the ideal balance of coverage of and includes market entry strategies, trade
financial accounting, management accounting fairs, reputation management and corporate
and finance topics the material is presented in International Financial communications.
a readable and accessible way using numerous Management 1e
real world examples. This highly popular text is Jeff Madura, Florida Atlantic University
the most complete text on the market for Roland Fox, Salford Business School Quantitative Methods: a Short
students from non-accounting disciplines. ISBN: 9781844803606 Course 1e
A prefect blend of current theory and practice Jon Curwin and Roger Slater
this text is renowned for its readability and ISBN: 9781861529916
clear explanation as well as its extensive use of Ideal for short courses in statistics and
hands-on, real-world applications and student- quantitative methods this textbook makes a Consumer Behaviour 1e
oriented pedagogy. It is suitable for both final- sometimes indigestible subject more accessible
Jim Blythe, University of Plymouth
year undergraduate and master’s level courses. and student friendly. It provides revision for
ISBN: 9781844803811
basic mathematical numerical skills and
This interesting and informative book provides
students love the guide to Excel appendix.
The Audit Process: Principles, the necessary insights to understand what
Practice and Cases 4e makes people buy, and buy again. Written from
Iain Gray a European perspective, international in its
scope, the book first provides a comprehensive
Stuart Manson, University of Essex
overview of research and then links theory to
ISBN: 9781844806782
practical aspects of marketing.
A key textbook for specialists studying auditing
and renowned for its excellent coverage that Management and Cost Accounting
provides a realistic and thought-provoking 7e Bestseller
insight into the individual components of the Colin Drury, University of Huddersfield Small Business Management and
auditing process in the context of the entire ISBN: 9781844805662 Entrepreneurship 5e Bestseller
audit. A major strength of the book is its This is the market-leading text on the design David Stokes, University of Kingston
questioning approach, designed to encourage and evaluation of management and cost Nicholas Wilson, King’s College London
the student to interact with the material. accounting information systems. Intended for ISBN: 9781844802241
undergraduate and postgraduate students, this This comprehensive, practically focused and International Marketing: a Global
new edition has been brought fully up to date highly accessible text explores the contexts, Perspective 3e
with the latest developments in the subject and choices and strategies facing the small business Hans Mühlbacher, University of Innsbruck
is shorter and streamlined to make it even venture, including extensive coverage of
Helmuth Leihs, Butler University
more accessible. planning a new venture. A running case study
Lee Dahringer, Management Consultant
allows students to apply theory to practice.
ISBN: 9781844801329
Business and Management Written from a unique perspective in that it
Financial Accounting and does not look out at the international scene
Reporting: A Global Perspective 2e from just one standpoint; rather it examines the
Hervé Stolowy & Michel J. Lebas, HEC way businesses go international from a variety
School of Management of different countries and continents this is an
ISBN: 9781844802500 ideal textbook for undergraduates, MBA
Looking at Financial Accounting from a ‘user’ students and students following executive
perspective the authors write from a totally Statistics for Business and courses in international marketing or strategy.
global perspective. Students of financial Economics 1e Bestseller
accounting in international universities or International Human Resources Anderson/Sweeney/ Williams
business schools are taught to appreciate, Management 5e Bestseller Jim Freeman, Manchester Business School
understand and analyze a variety of accounting Peter Dowling, Eddie Shoesmith, University of Buckingham
and reporting issues from a global theoretical Victoria University of Wellington
ISBN: 9781844803132
and generic point of view. Marion Festing, The definitive introduction to business statistics
ESCP-EAP European School of Management
this book is essential reading for every student
The FastTrack series of books are Foundations of Java Actually
instructional, syllabus driven textbooks of high Software Testing: A First Course in
quality and utility and have been written for a ISTQB Certification Programming 1e
broad spectrum of computing courses found on
biz/edcomputing has been 2e Bestseller Khalid A. Mughal, Torill
most mainstream university degree curricula. Hamre and Rolf W.
Dorothy Graham, Erik
selected from 21 of our most The texts are written to cover the essential core van Veenendaal, Rasmussen, University of
topics whilst remaining concise and relevant. Bergen
popular computer science Isabel Evans and Rex
Black ISBN: 9781844804184
textbooks with subject Series titles include: ISBN: 9781844809899 This text strikes a balance between details about
coverage ranging from Java The essential guide to software testing and the the Java programming language features and
Computer Hardware 1e techniques required to solve problems on the
Programming to Web Design Barry Blundell, Middlesex University
ISTQB Foundation qualification written by the
ISBN: 9781844807512 developers of the ISTQB syllabus, this text computer. The pace and presentation is suitable
mapping to the Computer adopts a practical and hands-on approach, for students taking their first course in
Science curriculum. Computer Systems and Networks covering the fundamental principles that every programming.
1e system and software tester should know.
Barry G Blundell, Middlesex University
3D Game ISBN: 9781844806393
Managing the
Programming How to Think Like Software Enterprise:
Database Management Systems
Using DirectX 10 a Programmer: Software
2e
and OpenGL 1e Problem Solving Engineering and
Patricia Ward, Middlesex University
Pierre Rautenbach, ISBN: 9781408007686 For the Information Systems
University of Pretoria Bewildered 1e in Context 1e
ISBN: 9781844808779 Ethical, Legal and
Bestseller Patrick A. V. Hall and
An easy to read text that Professional Juan Fernandez-Ramil, The Open University
Paul Vickers,
provides students with everything they need to Issues In Northumbria University ISBN: 9781844803545
make up a 3D first-person shooter game Computing 1e ISBN: 9781844809004 This book is invaluable for Computing and
engine using a bottom-up approach. It’s Penny Duquenoy, Simon Information Systems senior undergraduate and
unique cross platform gives students an Jones and
Barry G Blundell,
masters students whose subject of study requires
understanding of advanced topics used to How to Think Like strategic consideration of software development
Middlesex University
create games in Windows and OpenGL making ISBN: 9781844807499 a Programmer: and project management.
this the most comprehensive game Program Design
Foundation
programming guide around. Solutions for the Model-Driven
Mathematics and
Bewildered 1e Software
Statistics 1e
Dynamic Web Paul Vickers, Development with
Thomas Bending, Northumbria University
Application Middlesex University
ISBN: 9781844809035
UML and Java 1e
ISBN: 9781844806119
Development: These texts by Paul Vickers are a bright, Kevin Lano, Kings
Using PHP and Fundamentals of accessible fun read describing the mindset and
College, London

MySQL 1e Programming ISBN: 9781844809523


mental methods of programmers that helps
Using Java 1e Aimed at 2nd and 3rd
Simon Stobart, students learn the mental models needed to
University of Sunderland year/MSc courses, this cutting edge text intro-
Bestseller approach computational programmable
David Parsons, Massey duces MDD, MDA and UML, and shows how UML
Edward Currie, Middlesex problems. Brian the Bewildered Wildebeest, is a
University, NZ University
can be used to specify, design, verify and implement
pedagogical character that anticipates problems
ISBN: 9781844807536 ISBN: 9781844804511 software systems using an MDA approach.
that students will frequently encounter on the
Human-Computer Intro to Programming module and guides them
Dynamic Web Interaction 1e using hand-drawn sketches, frequent activities Pass ECDL in 30
Application Serengul Smith-Atakan, Middlesex University and everyday tasks (e.g. coffee making) used as Steps Office XP
Development ISBN: 9781844804542 a basis of worked examples. Edition 1e
Using Xml and Successful IT Projects 1e Steve Rickaby
Java 1e Darren Dalcher and Lindsey Brodie, Java Actually ISBN: 9781844805082
David Parsons, Massey Middlesex University Comprehensive A perfect book to make
University, NZ ISBN: 9781844806997
Primer in understanding and
ISBN: 9781844805419 passing the ECDL easy
Programming 1e
These texts perfectly provide an end-to-end Foundations of Bestseller written in 30 digestible steps. Clear and concise,
view of how to build modern web applications Computer Science it is designed to help learners pace their learning
Khalid Mughal, Torill
by using a development story to take the 2e Bestseller Hamre and Rolf W. and allows flexibility in how students achieve
student right through from analysis and Rasmussen, University of their ECDL qualification.
Behrouz Forouzan
design, learning the core technologies, and and Firouz Bergen
tying them together using standard tools Mosharraf, De Anza ISBN: 9781844809332
College
Python for
patterns and frameworks. Each Language The aim of this book is to demonstrate
ISBN: 9781844807000 Rookies: a First
specific text is ideal for web programming fundamental programming concepts. This
courses and takes a cohesive approach to This easy-to-read and comprehensive primer builds a foundation for Course in
building software architecture from core easy-to-navigate text covers all the novice programmers to move on to the more Programming 1e
components. fundamentals of computer science required for specialised and advanced technologies that use Sarah Mount, James
first year students embarking on a computing Java. Shuttleworth and
Russel Winder
degree. Offering a bird’s eye view of the
ISBN: 9781844807017
subject it also introduces topics students will
Using the Python language as a tool, this great
need in order to succeed in later courses.
text teaches students the fundamentals of
programming and re-enforces good programming
practice. Written for students studying a variety of
How can I access the biz/edpremier, biz/edpremier extra and biz/edcomputing platforms?
degree subjects such as Games Technology,
Please contact your local Cengage Learning representative for a quote or for a free 30 day trial.
ISBN: 0418278741

Creative Computing and Multimedia (where core


Alternatively, email us at: [email protected] or call us on +44 (0) 1264 332424. Computer Science is applied to the Arts) the pace
and breadth is also suitable for a one semester
www.bized.co.uk/premier introductory programming course for all
computing undergraduates.
Gain access to a wealth of carefully selected core texts through biz/ed’s new and
updated e-book collections: biz/edpremier, biz/edpremier extra and biz/edcomputing.
The subscription-based resource offers libraries, lecturers and students instant and round-the-clock access
to core textbooks and related materials in accounting, business, management, computing, economics,
finance and marketing.

What can the biz/ed e-book platform offer? Simple Search and Naviagation

● A single source for your students’ learning needs. ●


1 Select & Search
Choose from the selection of over 60 textbooks
Through departmental or library access students will
listed on the website or search for a textbook by
gain a richer learning base than by using a single
course, title, key word, author or ISBN
print textbook

● 24/7 access to over 60 of our best course textbooks


written by renowned authors in their fields
specifically for courses within EMEA

● Easy navigation and a range of interactive study tools


to assist with learning and revision: bookmark,
annotate, highlight, and print and save function

● Access for up to 100 simultaneous users

● Guarantee value through annual subscription*

● Authentication by IP, Athens or Shibboleth



2 View e-text
Click on the to start reading
● The biz/edpremier platform offers “critical
viewpoints” drawn from highly respected
publications, including The Economist,
Marketing Week, Business Week, Forbes and
The Financial Times

*The biz/ed premier collection is JISC endorsed for UK academic libraries.

“I have been applying e-learning/blended


learning for many years now… your website is
by far the best I have seen about business and ●
3 Navigate
economics.” Use the navigational panel or enter key words in
Marcus Prandini, Head of International Management the search field
Zurich University

How can I access the biz/edpremier, biz/edpremier


extra and biz/edcomputing platforms?
Please contact your local Cengage Learning
representative for a quote or for a free 30 day trial.
Alternatively, email us at: [email protected] or call
us on +44 (0) 1264 332424.

www.bized.co.uk/premier

You might also like