Premium e Textbook Collections From Cengage Learning
Premium e Textbook Collections From Cengage Learning
collections from
Cengage Learning
An invaluable
resource
to innovative
education
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www.bized.co.uk/premier
These 26 textbooks are
included in biz/edpremier
along with other learning
materials aimed at International Financial Reporting Microeconomics 1e Business Research Projects 4e
and Analysis 4e N. Gregory Mankiw, Harvard University A. D. Jankowicz, Luton Business School
developing critical thinking. David Alexander, University of Birmingham Mark P Taylor, University of Warwick ISBN: 9781844800827
Anne Britton, Leeds Metropolitan University ISBN: 9781844806676 A well respected text that encompasses all
Ann Jorissen, University of Antwerp, Belgium Professor Mankiw’s classic text has been students need to know to plan and undertake
Accounting and Finance ISBN: 9781408017920 adapted and developed by a leading European business research projects and dissertations.
Suitable for students on intermediate financial economist, Professor Mark Taylor of Warwick The practical nature of the text takes the
reporting and accounting courses, this updated University. The clear, relaxed conversational students through each stage of the process,
edition covers IFRS-based reporting and writing style is specifically aimed at driving from selecting the research topic, through
provides a balanced study of globalised students to understand the politics and science collecting and analysing the data, to writing up
accounting. The author team is renowned for of economic theories throughout their studies. the final report.
their international accounting experience.
Marketing Research 1e
Management Theory and Practice Quantitative Methods for Business Approaches, Methods and Applications in
6e Bestseller Decisions 6e Bestseller Europe
Gerald A Cole Jon Curwin, University of Central England Advertising 1e Ray Kent, University of Stirling
ISBN: 9781844800889 Roger Slater, University of Central England Tony Yeshin, University of Greenwich ISBN: 9781844803279
This popular text provides a clear and concise ISBN: 9781844805747 ISBN: 9781844801602 Marketing Research uniquely compares and
introduction to the theory and practice of This is regarded as one of the clearest, most A comprehensive and highly accessible contrasts research from both academic and
management as required by those studying an accurate and comprehensive European textbook, Yeshin draws on his many years of client-based perspectives and focuses on the
introductory management course. Now in its textbooks in its field. Each chapter focuses on a experience to provide students with a perfect applications and methods that generate high
sixth edition, this book is established as one of selection of statistical techniques, illustrated balance between the theory and practice of quality data. It also offers full integration of
the best selling introductions to the ideas and with examples from across business, Advertising. three key software packages – SPSS, MAXqda
developments that form the basis of the study marketing, economics, accounting, finance, and FS/QCA.
of management. and public administration, to appeal to
students across the business spectrum and
provides in-depth guidance on how to apply
the most widely-used statistical methods in
business.
Consumer Behaviour 1e
Ray Wright, Ashcroft International Business School Principles & Practice of Marketing
Operations Management 1e ISBN: 9781844801381 2e
An International Perspective Ray Wright’s accessible writing style takes Jim Blythe, University of Plymouth
David Barnes, Royal Holloway School of readers through the key concepts and theories ISBN: 9781408011478
Management of Consumer Behaviour in a lively manner, A textbook written in a student-friendly style
ISBN: 9781844805341 Strategic Management 5e Bestseller interspersed with examples from a variety of that examines what marketing will and will not
David Barnes focuses on the key issues of Awareness, Analysis and Change industries and companies. An ideal text for do, and seeks to strike a balance between
international operations management from a John L. Thompson, University of Huddersfield those studying the subject within marketing or academic thinking and practical experience. It is
strategic and conceptual perspective, using Frank Martin, University of Stirling business degrees and diplomas. an ideal introduction for students new to
relevant international theory to expand upon ISBN: 9781844800834 marketing at undergraduate and postgraduate
the solid foundation of a traditional operations Structured around a traditional analysis, level and provides an additional context for
management syllabus. Using well known formulation and implementation framework, critical thinking with it’s well known ‘talking
examples and case studies from real companies based on a mini-case approach, and supported points’.
around the world, he offers a well-balanced by unrivalled supplementary resources, this
look at both services and manufacturing accessible text encourages students to think
operations making these accessible to a about strategy through the successes and
student encountering ops management for the failures of real companies. In addition, the
first time. unrivalled subject coverage introduces readers
International Marketing Strategy
to topics of contemporary interest including
emergent strategy, entrepreneurship, and 5e Bestseller
leadership. Isobel Doole & Robin Lowe, Sheffield Hallam
University
ISBN: 9781844807635
This market leader is still the only text to cover
niche marketing for SMEs making the study of
international marketing even more relevant to
students who will spend their careers working
for smaller companies. It is highly practical and
extremely well written.
Allen D. Engle, Eastern Kentucky University studying the subject. Adapting authors, Jim
ISBN: 9781844805426 Freeman and Eddie Shoesmith, have taken the
This market leading text now contains more classic rigour and rich pedagogy of this
coverage of SMEs, managing diversity, and bestselling text and carefully blended it with
biz/edpremier extra cross-cultural workforces and links International the latest applications and technology to
complements the HRM even more closely to a company’s provide a truly complete introduction to
biz/edpremier collection and strategic growth plans. statistics.
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