CONTENTS

CHAPTER PAGE REMARKS

PARTICULARS
NO. NO.

INTRODUCTION

1.1 ABOUT THE INDUSTRY

1.2 ABOUT THE COMPANY

1.3 NEED FOR THE STUDY

1
1.4 SCOPE OF THE STUDY

1.5 OBJECTIVES OF THE STUDY

1.6 LIMITATIONS OF THE STUDY

1.7 ABOUT THE STUDY

2 REVIEW OF LITERATURE

RESEARCH METHODOLOGY

3.1 RESEARCH DESIGN

3.2 SAMPLE DESIGN

3 3.3 POPULATION SIZE

3.4 SAMPLE SIZE

3.5 DATA COLLECTION

3.6 STATISTICAL TOOLS

DATA ANALYSIS AND

4
INTERPRETATION

5 FINDINGS AND SUGGESTIONS

BIBLIOGRAPHY
6
APPENDIX
 CHAPTER 1 -- INTRODUCTION

1.1 ABOUT THE INDUSTRY:

The second highest populated country in the world, India, comprises of a lot of middle and lower class
segment. With transportation still being a challenge in India, a lot of people in these segments look forwards
to the 2-Wheeler Industry in India. This industry includes various vehicles like Motorbikes, scooters, and
smopeds, which come in a varied range from affordable to classy bikes.

Few Facts on the Global and 2-Wheeler Industry in India:

Before we move forward, here are a few interesting facts on the Global and 2-Wheeler Industry in India:
• The total sales volume of two-wheelers in India in 2025 was 21.2 million units and it is expected to
grow to about 25 million units by 2025.
• The total number of Motorcycles, scooters, and mopeds are expected to increase to 63 million units by
2025 and at a CAGR growth of 3.7%.
• The US two-wheeler market is expected to maintain a growth rate of 2.9 percent by 2025.
• By 2025, Japan is likely to experience decent growth in the two-wheeler segment and, its market is
expected to have a volume of 3.9 million units by 2025.
• During the times of Pandemic (COVID-19), the global market has seen a decline in the overall
production and sales, and the ripple effect of the same in the coming few quarters cannot be discounted.
The rise of the two-wheeler segment in India has been a growth story in itself. The increase in the purchasing
power of both the urban and semi-urban markets and to add to that, the low cost of ownership of two-wheelers
have been the major growth drivers for this segment.
The sales of the Indian two-wheeler industry experienced a decline of 18% over the previous year in FY 2020.
The overall sales volume was 17.5 million units. However, with the easing in the wrath of the Pandemic
(COVID-19) and also with an increase in the manufacturing PMI, to an all-time high level in the past decade,
the worst seems to be behind us. And this can also be judged from the fact that the overall increase in the
volume of sales of two and three-wheeler vehicles has been on a rise. Here are a few other facts:
• The top Motorcycle sellers for the year so far have been Hero MotoCorp (sold 4.4 million units),
Honda (2.79 million units), TVS (1.63 million units), and Bajaj (1.47 million units).
• The first two quarters of this year saw a massive contraction in overall sales.Q1 reported a decrease in
sales by over 24% and Q2 reported a decline in sales by more than 72%.

Government Initiatives to Boost 2 Wheeler Industry in India:

Amma Bikes Scheme, the government initiative to entail working women in Tamil Nadu, a subsidy of 50%
(up to Rs. 25,000) on the purchase of a two-wheeler. And owing to this the two-wheeler sale in the state has
gone up considerably.
However, the initiative to convert all the bikes under 150cc (approx. 88% market share of overall two-wheeler
production) into electric bikes has faced a lot of dissent and criticism. The aim is to convert all the bikes to
electric by 2025. This transition is expected to have bearing on the business of the companies manufacturing
two-wheelers.
The post-pandemic period unravelled a good growth cycle for the automobile industry specifically for the
two-wheeler industry. The statistical analysis underlines that the market shot up by 1.3% in the year 2021 as
compared to the year 2020. However, the industry was able to breathe a sigh of relief as they could reap a
good expansion in the export arena by amassing a growth of 48% and 29% in 2020, 2021 respectively. This
flawless run of the market was put to a halt in quarter 3 and quarter 4 of 2021 as there was slight de-growth
of about 13% for the Scooter vehicle. If this was not the case then the market would have expanded to its ever
best.

Brand Position-Based On Customer Perception: Motorcycle Segment:

The market dynamics of the two-wheeler segment especially in this segment are very unique because of the
customer’s mind-set, ever-changing options, and the rise of new entrants in the market. Brand perception has
a big impact on Two Wheeler’s buying decision. We have considered the most important factors in our
reprinted sample size like Male, Female, Small towns, metro Cities, Villages, Different professionals, and
others. In our full report, we have published all the attributes which influence customer decisions. Such
matrices are useful for OEM’s new product launches and brand strategy. Bajaj Motorcycle is in the midpoint
of Resale Value and Product Reliability.

Brand Position-Based On Customer Perception: Scooter Segment:

Brand Position also play important role in buying Scooter. However, the customer preference is different
compared to Motorcycle different. Honda is the best in maintenance cost and resale value. Another point that
grab everyone’s attention is that the post COVID performance of the domestic two-wheeler market is slightly
better than what it was during the Peak time of the pandemic, but these numbers aren’t even close to what the
two-wheeler market was witnessing during its operational year dating back prior to 2020. There was a sharp
downfall of the market by almost 22% in comparison to the above.

1.2 ABOUT THE COMPANY

TVS Motor Company (commonly known as TVS) is an Indian Multinational Motorcycle manufacturer
headquartered in Chennai, Tamil Nadu, India. It is the third largest motorcycle company in India with a
revenue of over ₹24,388 crore (US$3.1 billion) in 2022. The company has an annual sales of three million
units and an annual capacity of over four million vehicles. TVS Motor Company is also the second largest
two-wheeler exporter in India with exports to over 60 countries.
TVS Motor Company Ltd (TVS Motor), a member of the TVS Group, is the largest company of the group in
terms of size and turnover.

TVS has enjoyed a steady growth since its inception. It has continuously expanded and diversified, and
brought in new verticals within its fold. Today it boasts a strong presence in the manufacturing of two-
wheelers, auto components and computer peripherals. The company is also involved in the distribution of
heavy commercial vehicles, cars, finance and insurance. With such a portfolio, the company contributes a lot
to Indian economy.
The company launched the first of its two-wheeler product in 1980. It was a 50cc moped, which was successful
because of its capability to carry two people. It collaborated with Suzuki Motor Corporation of Japan, for the
manufacture of 100 cc motorcycles under the brand name of Ind-Suzuki Motorcycles. Subsequently, the
company changed its name to TVS Suzuki Ltd. However, the collaboration with Suzuki was only for
motorcycles. The collaboration with Suzuki ended in 2001 and thereafter, the name was changed to TVS
Motor Company. The company has set up an overseas manufacturing unit in Indonesia.
• TVS Apache
• TVS Centra
• TVS Fiero
• TVS Scooty Pep+
• TVS Star
• TVS Super XL
• TVS Victor
• TVS Radeon
• TVS Star City+
• TVS Ronin
• TVS Apache RTR
• TVS Apache RTR 310

Awards and Recognitions:

Year Awards and Recognition
• TVS Motor won the Deming Application Prize.
• Work done for the TVS Victor motorcycle made TVS Motor win the National Award for
2002
successful commercialization of indigenous technology from the Technology
Development Board, Ministry of Science & Technology, Government of India.
• TVS Scooty Pep won the 'Outstanding Design Excellence Award' from Business
World magazine and the National Institute of Design, Ahmedabad.
2004
• The company's Chairman Emeritus, Venu Srinivasan, was conferred with an
honorary Doctorate of Science degree by the University of Warwick, United Kingdom
 • Innovative implementation of Information Technology has won TVS Motor the Ace
Award for Most Innovative Net Weaver Implementation.
2007
• Awarded by technology major SAP AG, and the Team Tech 2007 Award of Excellence
for Integrated use of Computer-aided engineering Technologies.
The effective implementation of Total Productivity Maintenance practices gave TVS Motor the
2008
TPM Excellence Award, given by the Japan Institute of Plant Maintenance.
The Government of India honoured Venu Srinivasan with Padma Shri, one of India's highest
2010
civilian distinctions.
1.2.1 RA TVS AUTOMOTIVE EXPERT LLP

Company Profile →
Legal Name RA TVS Automotive Expert LLP

GSTIN 33ABCFR8600C1ZO

Trade Name RA TVS

Nature of Business Limited Liability Partnership

12, 39 (Services)
Class of Products
(as per www.ipindiaonline.gov.in)
31, Lakshmi Nagar Road, Bridge Colony,
Address
Tiruppur, Tamil Nadu 641602
Establish Year 1986

Vehicles Available in RA TVS →

1. TVS Apache RR 310 BS6

2. TVS NTORQ 125 Disc BS6
3. TVS Scooty Zest 110 Matte Series BS6
4. TVS Radeon STD BS6
5. TVS XL100 Comfort
6. IQUBE STD BS6 Electric
7. TVS XL100 Heavy Duty Touch Start Special Edition
8. TVS Jupiter ZX Smart Xonnect BS6
9. TVS Scooty Pep+ STD BS6
10. TVS Raider Disc BS6 STD

Board Members of RA TVS →

1) Chairman & Managing Director: K. Jayabalan and J. Arunkumar

2) HR Manager: S. Vennila

3) General Manager: V.Malavan

3.1) Sales Incharge: M. Mugadeshwara Moorthy

a) Showroom Sales Executive:

(i) G. ArulRaj, (ii) S.Ayyappan, (iii) Subramaniam P, (iv) Kumar M, (v) R. AjithKuma
 b) Billing/Data Operator DMS: D. Loory

c) Billing/Data Operator DMS-AD: N. M. Inthumathy

d) Hostess: Nagalaksmi R

e) Reception: PadmaPriya D

f) Customer Care Executive: V. Sheela

g) Retail Finance Executive:

(i) S. Logaraj (TVS CS), (ii) K. Radhika (IndusInd)

h) Delivery Executive: AjithKumar R

i) DME 1: G. Sivakumar

3.2) Service Manager: Manikandan G

a) Reception-service: Pinky F

b) Customer Care Executive: Sathya V

c) Customer Care Executive Reminder: Deepapriya

d) Customer Care Executive Post Sales Follow-up: Sahaya Punitha J

e) Shop Floor Incharge: Vinoth V

f) Service Advisor:

(i) D. Pandiya Moorthy, (ii) Kaleeswaran K, (iii) P. Benchamin, (iv) P. Sasidharan

e) Service Advisor Accident Jobs: SriRam Gokul R

3.3) Spares In charge: Vijay Kumar R

a) Spares Feeder: Manikandan M

b) Spares Counter: G. Manikandan

3.4) Back Office In charge/Accountant: R. Manikandan

a) Cashier: Bharathi S

b) Insurance-Executive: M.Pavithra

c) Registration: M. Veeramani

d) Insurance Renewal: Ramya V

Sales Process of RA TVS →

Step-1: Customer Walks in to the showroom for the first time

Step-2: Welcoming the customers (Hospitality & sales executive allotment)
Step-3: Dealership Sales Executive welcomes the customer & introduce themselves
Step-4: Understanding & recognizing customer needs.
Step-5: Product Presentation, Demo & Test drive
Step-6: Finance and Objection handling
Step-7: Enquiry about providing quotation and entering the following into DMS
Step-8: Close bookings
Step-9: Receiving the vehicle allotment receipt
Step-10: Generating Invoice – Vehicle invoice, Registration invoice, Accessories Invoice
Step-11: Insurance & Registration paper work
Step-12: RTO Registration
Step-13: Vehicle Delivery (Number plate & RC Book)
Step-14: PSF (Post sales Follow up) after 7 days
Step-15: Service follow up – First free service

1.3 NEED FOR THE STUDY

• The study of consumer behaviour formally investigates individual qualities such
as demographics, personality lifestyles, and behavioural variables (such as usage rates, usage
occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to understand
people's wants and consumption patterns. Consumer behaviour also investigates on the influences on
the consumer, from social groups such as family, friends, sports, and reference groups, to society in
general (brand-influencers, opinion leaders).

• When it comes to the two-wheelers it is one the best commuter for Tiruppur Town where the roads are
not very broad and jams a lot so the market is quite high. It is easy to handle jams so most of the youth
going to colleges and universities prefer bikes or scooters in order to reach their destination on time.
For this reason, two wheeler market especially in Tiruppur Town is very large. In this research study
the customer satisfaction of the two wheeler after bought and perception towards the brand and on
which basis they look and consult before buying the two-wheeler is taken up. This type of research is
essential for assessing because the two-wheelers are increasing rapidly and youth of today mostly
prefer their own two-wheelers which are useful in all aspects.
1.4 SCOPE OF THE STUDY

• To undertake this study to find out the buying behaviour of the young people for the two wheelers.
• This study will help the two wheeler industry to know the needs and wants of their target market, i.e.
young people.
• This study will help the two wheeler industry to execute their marketing strategies more precisely and
effectively.

1.5 OBJECTIVES OF THE STUDY

• To view the preferences of youth while purchasing two wheelers in Tiruppur District.
• To find out the factors that impact the buying decision of youth.
• To analyse the socio economic variables affecting buyer’s Decision Making.

1.6 LIMITATIONS OF THE STUDY

• Sample size was limited and restricted to 100 respondents.

• The study was concentrated mainly on R.A TVS Showroom, Tiruppur and comparison couldn’t be
made with the other plant of the same.
• Time was the major constraint in carrying out study on the topic.
• Some respondents were not available at the time of data collection.
• Communication and interaction with the employees was very limited because of their busy working
schedule.

1.7 ABOUT THE STUDY

• Youth:
Youth refers to a life stage between Adulthood and Childhood. Mostly People of age group 18-25
years is considered as Youth.
Youth of today are citizens of tomorrow. The future of our country depends on what the youth has
learnt in the past years. India needs highly responsible citizens who never forget their roles and
responsibilities. Since the future of the country lies in the hands of youth, the builders of tomorrow,
the more care we bestow on them, the richer would. India be, socially, economically and politically.
According to our study, we need to know the Needs and wants of youth in terms of TVS Two wheelers.
• Buying Behaviour:

Buyer Behaviour refers to Buying habits of buyer when they purchase product/service.

Buyer behaviour is the driving force behind any marketing process. Understanding why and how
people decide to purchase this or that product or why they are so loyal to one particular brand is the
number one task for companies that strive for improving their business model and acquiring more
customers.

• Factors Affecting Youth Buying Behaviour:

Consumer Behaviour is influenced by many different factors. The five major factors that influence
consumer behaviour are as follows −

(A) Psychological Factors

Some of the important psychological factors are as follows –

i. Motivation

ii. Perception

iii. Learning

iv. Attitudes and Beliefs

(B) Social Factors:

Humans are social beings, and the society or the people they live around influence their buying
behaviour. Hence, their buying behaviour is influenced by other people around them. These factors
are considered as social factors. Some of the social factors are as follows –

i. Family

ii. Reference Groups

iii. Roles and Status

(C) Cultural Factors:

Culture factors refer to those factors where social values, beliefs, Customs Cultural factors also include
the concepts of subculture and social class.

(D) Personal Factors:

Factors that are personal to the consumers influence their buying behaviour. These personal factors
vary from person to person, thereby producing different perceptions and consumer behaviour. Some
of the personal factors include –
 i. Age:

The buying choices of individuals depend on which age group they belong to. Young People
mostly prefer Bikes especially College going Students or job going students.

ii. Income:

Income influences the buying behaviour of a person. Higher income means higher purchasing
power to consumers. When a consumer has higher income, People prefer premium/ super
sport/sport bikes. Whereas low-income or middle-income group consumers spend most of their
income on basic needs such as groceries and clothes, Storage, Convenience, and Pickup.

iii. Occupation:

Occupation of a consumer influences the buying behaviour. A person tends to buy things that
are appropriate to this/her profession. For example, College going students mostly prefer
Stylish Bikes/Sport bikes and Girls Prefer scooters. While job going students prefer

iv. Lifestyle:

Lifestyle is an attitude, and a way in which an individual stay in the society. The buying
behaviour is highly influenced by the lifestyle of a consumer.

(E) Economic factors:

Consumer buying habits greatly depend on the economic situation of a country or a market. Some of
the important economic factors are as follows –

i. Personal Income:

When a person has higher income, the purchasing/spending power of every consumer
increases. But when a person has lower income he mostly spends on basic needs.

ii. Family Income:

Family income is the total income from all the members of a family. When more people are
earning in the family, there is more income available for shopping on luxury needs and vice
versa

iii. Consumer Credit:

When a consumer is offered easy credit to purchase goods, it promotes higher spending. Sellers
are making it easy for the consumers to avail credit in the form of credit cards, easy instalments,
bank loans, hire purchase, and many such other credit options. When there is higher credit
available to consumers, the purchase of comfort and luxury items increases.
iv. Savings:

Savings refers to the amount of money a person saves for future use. If person saves more
money this means that he is interested to buy useful for which he/she waited for years.

v. Liquid Assets:

Liquid Assets are those assets which can be converted to cash. If people have more cash, their
spending power increases i.e., cash expenses also increases.
 CHAPTER 2 -- REVIEW OF LITERATURE

Relevant literatures are as follows:

Rizwan Ali, Tanveer Aslam (2022) studied on “The Impact of Social Media Marketing on Youth Buying
Behavior in an emerging country”. The research aims to investigate the impact of social media marketing
(SMM) on youth buying behaviour in Pakistan. This study is empirically supported by the results of a survey
conducted by the authors in ten universities in Lahore city (Pakistan) in March-June 2020 on a sample of 244
students (social media users) aged from 18 to 35. The results of this study show in sequence such as
convenience, timesaving, and security’s p-value 0.000 clear evidence that it has a positive and significant
impact on Pakistani youth buying behaviour.

A. Martin Jayaraj (2017) explained about the buying behaviour of consumers in purchasing two wheelers
involves several psychological factors that govern the individual thinking process (like motivation, perception
and attitude), decision-making steps involved in buying, interaction of the consumer with several groups like
friends, family and colleagues, group, and selection of the brand and outlet depending on features and
emotional appeal (marketing mix). All consumers engage in shopping with certain fundamental decision-
making modes or styles, including rational shopping and consciousness regarding brand and quality.

Dr. Raj A. Jesu Kulandai, & Prof. Kaviarasu S. John, (2015) found in his study that the Indian two wheeler
industry is expanding and growing up each year and the motorcycle segment is governed by various players
i.e. Hero, Honda, Bajaj, TVS, Royal Enfield. The study notices that buying behaviour of two-wheelers in
Chennai city is significantly influenced by a number of marketing stimuli offered by the manufacturers. It also
reveals the people from low and middle class prefer two wheeler as it matches with their individual and family
requirements.

Singh and Sharma (2018) researched Panipat's market with the research title of a motorcycle purchase
advertisement by women. Data with a sample size of 30 were also collected and shared and analysed.
Information analysis has shown that as many individuals as possible own a bike and most buy it to match ads
and word-of-mouth. Finally, most customers are happy with the car they bought and are happy with the
company's sales service.

Khan and Rao (2018) study on the subject of “Motorcycle Consumer Behaviour, Customer Satisfaction.”
The main study specializes in the characteristics of the impact of customer satisfaction on consumer
performance. Demographics that induce the impact of the independent variable selected in this survey on
customer satisfaction. The impact of academic variables on customer satisfaction was investigated: the survey
passed a select brand and the knowledge collected a sampling of customer using 600 vehicles in Hyderabad,
the hypothesis test was age, gender, economic status, duration of use, it shows that there was no impact on the
demographic variable praising full ownership.
Ms. Kruti Shah, Dr. Umesh R. Dangarwala (2017) study on the subject “Rural Youth Buying Behaviour”
(A Case Study of Two Wheelers among rural youth of Vadodara District). This paper presents a study on the
buying preferences of two wheeler brands among the rural youth of Vadodara district and the factors related
to two wheelers which impact their choice for the vehicle has been presented below. The various demographic
factors affecting the choice of two wheelers having being tested against the various factors that can also affect
the choice of the same. It can be concluded from this research that the rural youth also are very critical about
their buying preference when it comes to two wheelers. Lot of factors such as Age, Gender, Education, Income
and occupation have their impact on the choice towards two wheelers. The rural youth today is more conscious
about the type of vehicle.

Dr. Keshav. Y. Shinde, Samadhan K. Khamkar (2014) study on the subject “PRE-PURCHASE
BEHAVIOR AMONGST THE YOUTH FOR TWO WHEELERS – WITH SPECIAL REFERENCE TO
MUMBAI CITY”. Their study will help the R & D departments of the two wheeler industries, to come up
with the product that will appeal to the target market by fulfilling all their needs. He suggested that many
companies are yet to introduce bike which can run on chargeable battery or solar energy, if it’s happen many
concerns about environment and rising cost of traditional fuels would be solved.

DR. C. K. MUTHUKUMARAN (2018) “A Study on Consumer Behaviour towards Two Wheeler Dealers
in Coimbatore District” Their objective was to recognize the elements impacting buyer purchasing process, to
discover the shopper mindfulness level of bike merchants in Coimbatore area, and to break down the effect of
behavioural variables of shoppers on picking specific merchant. The research data was collected from both
primary and secondary data. The buying behaviour of consumers in purchasing two wheelers involves several
psychological factors. All consumers engage in shopping with certain fundamental decision-making modes or
styles, including rational shopping and consciousness regarding brand and quality.

Dr. V. Joseph Paul Raj, Mr. P. Soundarapandiyan, Mr. E. Gopi (2013) studied on buyer behaviour of two
wheeler market. Their objective was to analyse the relationship between the expected and actual performance.
He stratified the respondents into moped users, bike users and scooter users. From data collection and analysis,
he conclude that TVS Motors is the best-selling brand in the market especially in Madurai District. TVS offers
brands in bike, scooter and moped. He suggested that future market will be in favour of two-wheelers with
additional features for pollution control and environment friendly. Comfort in handling and additional power
to increase the thrill in riding the vehicle also contributes for customer satisfaction.

Dr. Alpana Vaidya, Ameya Patil, Ajay Vaidya (2021) had a study on “Car Buying Behaviour in India”.
Explore and understand the patterns of consumer behaviour towards buying a car. Familiar brands, availability
of parking space, advertisements and getting better offers were seen to be some factors influencing consumers.
The comfort of a car was seen to be essential and features such as good mileage, dual airbags anti-lock braking
system along with music system with USB/Radio/Bluetooth/AUX were considered to be important.
Maruti Suzuki is a major player who has captured the Indian Market as company has various cars according
to the budget/income of consumers. The sample for this study consisted of 1015 adults (469 females and 546
males) from differing backgrounds and occupations. Apart from this company, Hyundai and Honda has also
captured the market. They suggested that studies can take various other aspects of consumer preferences like
specific car features/accessories, exterior design preference, car size/models, reviews etc. that would help
contribute to future potential research. With the growing number of brands and companies entering into the
markets, it’s necessary to recognize the needs and preferences of consumers so that products and services
are tailored to their needs and requirements.

Diwakar Raj S, N.Kannan (2022) had a study on consumer perception towards two wheeler industry among
different brands with special reference to Chennai City”. Their study tells about two wheeler industry in
pandemic situation and factors affecting the purchase decision of consumer. Their objective is to understand
awareness and buying perception of electric two wheelers. In the study, Data was collected among 220
respondents in Chennai out of which 200 samples are taken for the study due to their validity. This study
suggests this data will help the industry to understand the buying behaviour of consumers about the two
wheeler segment in Chennai. From this study we concluded that Two wheeler segment in India has greater
scope due to its demographic factors, suitable climate and convenient Infrastructure.

Dr. R Menaka, K.Ashath (2014) studied on Consumer Buying Behaviour and satisfaction towards Indian
Automobile Industry. Their aim is to know the purchase decision process as well as study purchase decision
model of Indian consumers. From the study he has concluded that changes in the lifestyle patterns has created
changes in market as a result of globalization and integration of world economies. For promoting the product
consumption and creating awareness Manufactures have used advertising campaigns to promote higher
consumption by influencing consumer preference of passenger cars. Thus, consumer preference plays an
indispensable role in predicting market demand and consequent production by the manufacturers.

Vikram Shende (2014) had done an Analysis of Research in Consumer Behavior of Automobile Passenger
Car Customer. Their aim was to find out the customer expectations and their market offerings in Indian
automotive car business. A proper knowledge of customer needs is required for capturing the market. The
objective was to know the factors that influences the buying behaviour of customers. He suggested that
Manufacturers need to focus on alternative fuels to propel the future of car industry. He also suggested that
Marketers need to understand these requirements and focus their marketing strategies towards these customer
requirements. He concluded that there are various major class of consumer behaviour determinants and expectations,
namely socioeconomic, psychological, political, geographical, and demographic.

Nikhil Monga, Saurabh Tripathi (2012) had a study on consumer perception of car market. The main aim
of this study was to find the research gap between the customer expectations and present market offerings for
new car entrants. From the findings, we come to know that companies are playing on the peripheral cues to
maintain their Total Relationship Management and connect to the customers both present and potential. The
companies are operating in a highly aggressive and competitive global market place and this climate has led
to the emphasis on quality in all aspects. From customer’s point of view, we interpret that there exists no
difference among the car brands in a segment. The study shows that brand perception is something which
starts building up before a car is purchased and goes on with its use and is reflected in the recommendations
the customer makes to his acquaintances for the same car. Finally the major point that emerges out of this
detailed study is a caution for the car companies.

Murugan M.Sakthivel, & R.M.Shanthi (2014) had a perception of women consumers towards purchase
decision of two wheelers. This study helps the two wheeler companies to chalk out their strategies to enlarge
their market share and enhance the level of awareness among women consumers as well as demographic
variables which affect buying decision of women Consumers. Questionnaire was used for data collection and
SPSS Software for Analysis of study. From the study we came to know that influence of region and
Demographics characteristics influence the women consumers search, evaluation and decision to buy a two
wheeler. This leads to the mean wise comparison of four regions women consumers of two wheelers. The
results discussed above shows the perception of women consumers of two wheelers throughout India.
Accordingly; it was found that regions have strong influence on the preference, attitude, decision making and
satisfaction of women consumers towards two wheelers in India.

Balakrishnan Menon & Dr. Jagathy Raj V.P (2012) studied on “Model Development and Validation for
Studying Consumer Preferences of Car Owners”. The main aim of study is to find out the parameters &
framework development influencing consumer’s purchase pattern of passenger cars of Kerala. Parameters of
Study are Role of Internet Marketing in Consumer Decision Process, Consumer Politeness and Complaining
Behaviour, Personality Theory and Family Influence. Small car market is becoming prominent in the state due
to its limited road and parking space availability. And for middle class Sedan and High Sedan models are
growing. It is concluded that with many car manufacturers launching the cars in the Kerala, the study will
definitely benefit the stakeholders of car manufacturers, dealers, formulate and make the policies towards an
effective marketing strategy.

Dhruv Mathur, Advesh Bhardwaj (2018) took a research on Consumer Buying Behaviour of Cars in India.
The research Methodology adopted by them was Questionnaire via Google forms to understand the factors
influencing Consumer’s Decision to buy a car. The google forms link was sent through emails, Whatsapp.
The use of new technology can be seen as biggest factor for decision making as people buy new cars with
special features. Factors like family needs, fuel efficiency, pricing, safety, value for money, cheaper etc. are
important factors in car buying behaviour. Along with this Magazines and Television Advertisements
influence the most customers to buy the car. From findings, we have observed that 61% of total respondents
prefer sedan cars. Maruti Suzuki is the most preferred Brand vehicle (16.50%) in India.

Dr. N. Nagaraja, Nataraj S (2012) had a research on “Customer satisfaction in automobile industry – An
Indian online buyers’ perspective of car manufacturer’s websites.” The aim of their study is to understand
online buying behaviour of consumer. The need of this study was to witness the rising competition among car
industry with influx of investments and invasion of foreign competitors. A user friendly, efficient and
knowledge based website also helps to gain buyer’s confidence. Likert scale is the statistical tool adopted by
the researcher which has a scale from 1 to 5. 50 online customers were elicited the questionnaire and 38
respondents have given their opinions which accounts to 76% response rate. The findings of the study clearly
indicate that online consumer behaviour is evolving and that automotive companies need to anticipate this
evolution in order to be part of, or even influence the changes in the buying behaviour. The researcher
suggested that companies need to take a look at their approach towards designing the websites. They need to
make changes in the Quality of Content and make websites user friendly.
 CHAPTER 3 -- RESEARCH METHODOLOGY

3.1 RESEARCH DESIGN:

• A research design is the arrangement of conditions for collection and analysis of data in a manner that
aims to combine relevance to the research purpose with economy in procedure. Blueprint for the
collection, measurement and analysis of data. This study is descriptive in nature.

▪ Descriptive Research Design: A type of research design which describes the characteristics
of population. Descriptive Research includes Surveys (Questionnaire) & fact finding enquiries
of different kind. The descriptive research used to know the matter taking place in present.

3.2 SAMPLE DESIGN

• Sample Design:
A sample design is a definite plan for obtaining a sample from a given population. It refers to the
technique or the procedure the researcher would adopt in selecting items for the sample. Sample design
also leads to a procedure to tell the number of items to be included in the sample i.e., the size of the
sample.
• Sample:
 Sampling Technique: Simple Random Sampling (Probability sampling)
 Simple Random sampling is a method of choosing a sample of observations from a population
to make assumptions about the population. It is also called probability sampling. The
counterpart of this sampling is Non-probability sampling or Non-random sampling. The
primary types of this sampling are simple random sampling, stratified sampling, cluster
sampling, and multistage sampling. In the sampling methods, samples which are not arbitrary
are typically called convenience samples.
• Sampling Frame:
In statistics, a sampling frame is the source material or device from which a sample is drawn. It is a
list of all those within a population who can be sampled, and may include individuals, households or
institutions.
Sampling Frame: Youth of age group 18-30.
3.3 POPULATION SIZE:

• A population is the complete set group of individuals, whether that group comprises a nation or a
group of people with a common characteristic.

• Population Details: 600 customers in RA TVS in Tiruppur City. These are total no. of customers
who come for enquiry.

• Population Size: It is the no. of individuals in a population. The size of a population is less
important than its density.
• Population Size: 600 (Total No. of customers for enquiry not only walk-in customers)

3.4 SAMPLE SIZE:

Sample Size refers to number of people from whom the researcher collects data. In other words, Sample size
is a count of the individual samples or observations in any statistical setting, such as a scientific experiment
or a public opinion survey.

Sample Size: 100 (as per my study)

3.5 DATA COLLECTION

Data collection or data gathering is the process of gathering

and measuring information from sample of a given population. Data Collection is the foundation
of every business. Every business conducts a market research by collecting data. Each business

has its own methods for data collection. The goal for data collection is to get all the possible
evidences from the people to find the solution to the problem faced by them.

There are 2 types of data:

▪ Primary Data:
Primary data is the data that is collected for the first time through personal
experiences or evidence, particularly for research. In other words, Data Collected from
 Friends, family, neighbours or through research collecting data directly from
customers.
The primary data for the study is created through Questionnaire.
▪ Secondary Data:
Secondary data is a type of data that is already available. In short we can say Second
hand Data. The data can be collected from magazines, Newspapers, Financial Reports
of the company This method of gathering data is affordable, readily available, and saves
cost and time.
The secondary data for this study is collected from RA TVS and official TVS Website
(www.tvsmotor.com).

3.6 STATISTICAL TOOLS:

The following statistical tools used for the study are as follows:

➢ Descriptive Statistics
➢ Percentage Analysis

3.7 SUMMARY:

Research Design:

▪ Type of research:
Descriptive Research
▪ Research Method:
Survey Method (Questionnaire)
▪ Data Collection Source:
➢ Primary Data: Questionnaire
➢ Secondary Data: data obtained from RA TVS and official TVS Website
(www.tvsmotor.com).
 ▪ Statistical Tools:
Percentage Analysis with Graphs, Bar Charts or Pie charts, etc.

Sample Design:

▪ Sampling Unit:
Youth which means Young group of people
▪ Sampling Frame:
College going students, People having Job; age group of 18-30
▪ Sample Size:
100 (as per my study)
 CHAPTER 4 -- DATA ANALYSIS AND INTERPRETATION

1. AGE OF REPONDENTS

TABLE →

No. of
Age Category Percentage %
Respondents
18-30 34 34
30-40 33 33
40-55 28 28
55+ 5 5
Total 100 100

CHART →

Age

18-30 30-40 40-55 55+

FINDINGS→

From the above chart, we can observe that 34% of respondents belong to age group 18-30. Similarly, 33% of
respondents belong to age group 30-40, 28% of respondents of age group 40-55 and 5% of respondents of age
group 55+

INTERPRETATION →

As the title suggests, there are maximum consumers from the age group of 18-30 who ride two wheelers.
2. OCCUPATION OF REPONDENTS

TABLE →

No. of
Occupation Type Percentage %
Respondents
Student 15 15
Working Professional 31 31
Self-Employed 54 54
Total 100 100

CHART →

Occupation
60

50

40

30

20

10

0
Student Working Professional Self-Employed

FINDINGS →

From the above chart, we can observe that 15% of respondents are students. Similarly, 31% of respondents
are working professional, 54% of respondents are self-employed.

INTERPRETATION →

From the above study, many self-employed people prefer two wheeler. People use two wheeler for daily
commute to workplace.
3. FAMILY MEMBERS OF REPONDENTS

TABLE →

No. of Family No. of

Percentage %
Members Respondents
Living Alone 3 3
2 family members 9 9
3-4 Family Members 58 58
5+ Family Members 30 30
Total 100 100

CHART →

Family members

5+ Family Members

3-4 Family Members

2 family members

Living Alone

0 10 20 30 40 50 60 70

FINDINGS →

From the above chart, we can observe that 3% of respondents are living alone. Similarly, 9% of respondents
are living with 2 family members, 58% of respondents are living with 3-4 family members and 30% of
respondents are living with 5+ family members.

INTERPRETATION →

From the above study, many respondents are living with 3-4 family members in Tiruppur City.
4. GENDER OF REPONDENTS

TABLE →

No. of
Gender Type Percentage %
Respondents
Male 43 43
Female 57 57
Total 100 100

CHART →

Gender

Male Female

FINDINGS →

From the above chart, we can observe that 57% of respondents are Male. And rest 43% of respondents are
females.

INTERPRETATION →

From the above study, it is found that male respondents ride two wheeler the most especially in Tiruppur city.
5. QUALIFICATION OF REPONDENTS

TABLE →

No. of
Qualification Percentage %
Respondents
Matric 10 10
Intermediate 7 7
Under Graduate 44 44
Post Graduate 30 30
Any Other
9 9
Qualification
Total 100 100

CHART →

Qualification

Matric Intermediate Under Graduate

Post Graduate Any Other Qualification

FINDINGS →

From the above chart, we can observe that 10% of respondents have qualified with Matric. Similarly, 7% of
respondents have qualified with Intermediate, 44% of respondents have qualified with Under Graduate, 30%
of respondents have qualified with Post Graduate and 9% of respondents have done any other qualification.

INTERPRETATION →

From the above study, many respondents have qualified with Under Graduate in Tiruppur.
6. MARITAL STATUS OF REPONDENTS

TABLE →

No. of
Marital Status Percentage %
Respondents
Single 34 34
Married 66 66
Prefer not to say 0 0
Total 100 100

CHART →

Marital status
70

60

50

40

30

20

10

0
Single Married Prefer not to say

FINDINGS →

From the above chart, we can observe that 34% of respondents are single. Similarly, 66% of respondents are
married.

INTERPRETATION →

From the above study, many respondents are married in Tiruppur.

7. INCOME OF REPONDENTS

TABLE →

Income per annum No. of

Percentage %
(INR) Respondents
0-19,000 42 42
20,000-39,000 12 12
40,000-59,000 13 13
60,000+ 33 33
Total 100 100

CHART →

Income

Percentage %

0 5 10 15 20 25 30 35 40 45

60,000+ 40,000-59,000 20,000-39,000 0-19,000

FINDINGS →

From the above chart, we can observe that 42% of respondents are earning INR 0-19,000. Similarly, 12% of
respondents are earning INR 20,000-39,000, 13% of respondents are earning INR 40,000-59,000 and 33% of
respondents are earning INR 66,000+.

INTERPRETATION →

From the above study, many respondents are earning income of INR 0-19,000 in Tiruppur City.
8. IMPORTANCE OF LOOKS/VISUAL APPEARANCE OF THE VEHICLE

TABLE →

Level of Importance No. of Percentage %

Respondents
1 8 8
2 9 9
3 14 14
4 33 33
5 36 36
Total 100 100

CHART →

Importance of looks/visual appearance of the

vehicle

40

30

20

10
Percentage %
0
1 2 3 4 5

FINDINGS →

From the above chart, we can observe that 8% of respondents have rated 1/5. Similarly, 9% of respondents
have rated 2/5, 14% of respondents have rated 3/5, 33% of respondents have rated 4/5 and 36% of respondents
have rated 5/5.

INTERPRETATION →

From the above study, many respondents have given highest importance to the looks/visual appearance of
vehicle.
9. IMPORTANCE OF TECHNICAL SPECIFICATIONS OF THE VEHICLE

TABLE →

Level of Importance No. of Percentage %

Respondents
1 2 2
2 8 8
3 11 11
4 20 20
5 59 59
Total 100 100

CHART →

Importance of technical specifications of the

vehicle

1 2 3 4 5

FINDINGS →

From the above chart, we can observe that 2% of respondents have rated 1/5. Similarly, 8% of respondents
have rated 2/5, 11% of respondents have rated 3/5, 20% of respondents have rated 4/5 and 59% of respondents
have rated 5/5.

INTERPRETATION →

From the above study, many respondents have given highest importance to the technical specifications of the
vehicle.
10. IMPORTANCE OF COMFORT LEVEL OF THE SEAT OF THE VEHICLE

TABLE →

Level of Importance No. of Percentage %

Respondents
1 2 2
2 8 8
3 10 10
4 25 25
5 55 55
Total 100 100

CHART →

Importance of comfort level of the seat of the

vehicle
60

50

40

30

20

10

0
1 2 3 4 5

FINDINGS →

From the above chart, we can observe that 2% of respondents have rated 1/5. Similarly, 8% of respondents
have rated 2/5, 10% of respondents have rated 3/5, 25% of respondents have rated 4/5 and 55% of respondents
have rated 5/5.

INTERPRETATION →

From the above study, many respondents have given highest importance to the comfort level of the seat of the
vehicle
11. IMPORTANCE OF BOOT STORAGE CAPACITY OF THE VEHICLE

TABLE →

Level of Importance No. of Percentage %

Respondents
1 3 3
2 6 6
3 19 19
4 35 35
5 37 37
Total 100 100

CHART →

Importance of boot storage capacity of the

vehicle
40
35
30
25
20
15
10
5
0
0 1 2 3 4 5 6

FINDINGS →

From the above chart, we can observe that 3% of respondents have rated 1/5. Similarly, 6% of respondents
have rated 2/5, 19% of respondents have rated 3/5, 35% of respondents have rated 4/5 and 37% of respondents
have rated 5/5.

INTERPRETATION →

From the above study, many respondents have given highest importance to the boot storage capacity of the
vehicle.
12. PREFERENCE OF TWO WHEELER BRANDS

TABLE →

Brands No. of Percentage %

Respondents
Yamaha 15 15
Suzuki 14 14
Bajaj/TVS 32 32
KTM/Ducati/Kawasaki 9 9
Royal Enfield 30 30
Total 100 100

CHART →

Preference of two wheeler brands

35

30

25

20

15

10

0
0 1 2 3 4 5 6

FINDINGS →

From the above chart, we can observe that 15% of respondents preferred Yamaha. Similarly, 14% of
respondents preferred Suzuki, 32% of respondents preferred Bajaj/TVS, 9% of respondents preferred
KTM/Ducati/Kawasaki and 30% of respondents preferred Royal Enfield.

INTERPRETATION →

From the above study, many respondents have preferred Bajaj/TVS Brand because of their quality, Safety,
comfort.
13. PREFERENCE OF TWO WHEELER BRANDS

TABLE →

Reason No. of Percentage %

Respondents
Reliable 23 23
Value for Money 36 36
Safety 29 29
Attractiveness 11 11
Luxury 1 1
Total 100 100

CHART →

FINDINGS →

From the above chart, we can observe that 23% of respondents chose reliability. Similarly, 36% of respondents
chose value of money, 29% of respondents chose safety, 11% of respondents preferred Attractiveness and 1%
of respondents preferred Luxury.

INTERPRETATION →

From the above study, many respondents have preferred Bajaj/TVS Brand because of value of money.
14. BUDGET RANGE PREFERENCE WHILE BUYING TWO WHEELER

TABLE →

Budget Range No. of Percentage %

Respondents
40,000-55,000 15 15
55,000-75,000 27 27
75,000-1,00,000 30 30
1,00,000-1,50,000 15 15
1,50,000+ 13 13
Total 100 100

CHART →

Budget range preference while buying two

wheeler

40,000-55,000 55,000-75,000 75,000-1,00,000

1,00,000-1,50,000 1,50,000+

FINDINGS →

From the above chart, we can observe that 15% of respondents have budget of 40,000-55,000. Similarly, 27%
of respondents have budget of 55,000-75,000, 30% of respondents have budget of 75,000-1,00,000, 15% of
respondents have budget of 1,00,000-1,50,000 and 15% of respondents have budget of 1,50,000+.

INTERPRETATION →

From the above study, Many respondents have budget of 75,000-1,05,000 to buy the vehicle.
15. BUDGET RANGE PREFERENCE WHILE BUYING TWO WHEELER

TABLE →

Primary Vehicle No. of Percentage %

Respondents
Yes 76 76
No 24 24
Total 100 100

CHART →

Is two wheeler primary vehicle?

80

70

60

50

40

30

20

10

0
Yes No

FINDINGS →

From the above chart, we can observe that 76% of respondents chose Yes, and rest 24% of respondents chose
No.

INTERPRETATION →

From the above study, it is found that many respondents have two wheeler as their primary vehicle. Primary
vehicle means the only vehicle they have or they use for daily work.
16. RIDING DISTANCE PER DAY (IN KM)

TABLE →

Distance No. of Percentage %

Respondents
2km-5km 28 28
5km-10km 27 27
10km-20km 20 20
20km-40km 15 15
40km+ 10 10
Total 100 100

CHART →

FINDINGS →

From the above chart, we can observe that 28% of respondents ride 2km-5km daily. Similarly, 27% of
respondents ride 5km-10km daily, 20% of respondents ride 10km-20km daily, 15% of respondents ride 20km-
40km daily and 10% of respondents ride 40km+.

INTERPRETATION →

From the above study, many respondents ride their two wheeler 2km-5km daily.
17. SOURCE PREFERENCE FOR PURCHASING THE VEHICLE

TABLE →

Source preference No. of Percentage %

Respondents
Online 4 4
In-Store 96 96
Total 100 100

CHART →

Source preference for purchasing the vehicle

120

100

80

60

40

20

0
Online In-Store

FINDINGS →

From the above chart, we can observe that 4% of respondents chose Online as their source of preference, and
rest 24% of respondents chose In-store.

INTERPRETATION →

From the above study, it is found that many respondents have In-store as their source of preference for
purchasing the vehicle.
18. WAITING PERIOD FOR VEHICLE DELIVERY

TABLE →

Waiting Period No. of Percentage %

Respondents
1-1.5 months 77 77
1.5-3 months 16 16
3-6 months 4 4
6 months+ 3 3
Total 100 100

CHART →

Waiting period for vehicle delivery

90
80
70
60
50
40
30
20
10
0
Percentage %

1-1.5 months 1.5-3 months 3-6 months 6 months+

FINDINGS →

From the above chart, we can observe that 77% of respondents can wait for 1-1.5 months for delivery.
Similarly, 16% of respondents can wait for 1.5-3 months for delivery, 4% of respondents can wait for 3-6
months for delivery and 3% of respondents can wait for 6 months+ for delivery.

INTERPRETATION →

From the above study, many respondents can wait for 1-1.5 months for delivery of vehicle.
19. PREFERENCE OF VEHICLE TRANSMISSION

TABLE →

Transmission Type No. of Percentage %

Respondents
Automatic 48 48
Semi-Automatic 24 24
Manual 28 28
Total 100 100

CHART →

Preference of vehicle transmission

60

50

40

30

20

10

0
Automatic Semi-Automatic Manual

FINDINGS →

From the above chart, we can observe that 48% of respondents prefer Automatic Transmission. Similarly,
24% of respondents prefer Semi-Automatic, 28% of respondents prefer Manual Transmission.

INTERPRETATION →

From the above study, many respondents prefer automatic transmission in their vehicles.
20. SOURCE OF INFORMATION WHEN BUYING TWO WHEELER

TABLE →

Source No. of Percentage %

Respondents
Family & Friends 64 64
Online Reviews 13 13
In-store professionals 17 17
Blogs, Magazines 6 6
Total 100 100

CHART →

Source of information when buying two

wheeler

70
60
50
40
30
20
10
0
Family & Online Reviews In-store Blogs,
Friends professionals Magazines

FINDINGS →

From the above chart, we can observe that 64% of respondents source information from Family & Friends.
Similarly, 16% of respondents depend on online reviews, 17% of respondents go to retail store to know about
the two wheelers and 6% of respondents read blogs & magazines to get the information.

INTERPRETATION →

From the above study, many respondents obtain information from Family & Friends when buying the Vehicle.
21. DEPENDENCE ON ONLINE REVIEWS

TABLE →

Level of No. of Percentage %

Dependence Respondents
1 7 7
2 37 37
3 37 37
4 14 14
5 5 5
Total 100 100

CHART →

Dependence on online reviews

1 2 3 4 5

FINDINGS →

From the above chart, we can observe that 7% of respondents have rated 1/5. Similarly, 37% of respondents
have rated 2/5, 37% of respondents have rated 3/5, 14% of respondents have rated 4/5 and 5% of respondents
have rated 5/5.

INTERPRETATION →

From the above study, many respondents are 40-60% dependent on online reviews while buying two wheeler.
22. PAYMENT FOR YEARLY SERVICING OF VEHICLE

TABLE →

Amount No. of Percentage %

Respondents
3,000-5,000 55 55
5,000-7,500 30 30
7,500-15,000 14 14
15,000+ 1 1
Total 100 100

CHART →

FINDINGS →

From the above chart, we can observe that 55% of respondents are willing to pay 3,000-5,000 for yearly
servicing. Similarly, 30% of respondents are willing to pay 5,000-7,500 for yearly servicing, 14% of
respondents are willing to pay 7,500-15,000 for yearly servicing, and 1% of respondents are willing to pay
15,000+ for yearly servicing

INTERPRETATION →

From the above study, many respondents are willing to pay 3,000-5,000 for the yearly servicing of their
vehicle.
23. IMPACT OF PURCHASE DECISION BY REVIEWS ABOUT DEALERS

TABLE →

Level of Impact No. of Percentage %

Respondents
1 4 4
2 14 14
3 37 37
4 30 30
5 15 15
Total 100 100

CHART →

Impact of purchase decision by reviews about

dealers

1 2 3 4 5

FINDINGS →

From the above chart, we can observe that 4% of respondents have rated 1/5. Similarly, 14% of respondents
have rated 2/5, 37% of respondents have rated 3/5, 30% of respondents have rated 4/5 and 15% of respondents
have rated 5/5.

INTERPRETATION →

From the above study, many respondents have 60% impact of purchase decision by reviews about dealers.
24. TWO WHEELER VARIANT PREFERENCE

TABLE →

Variant No. of Percentage %

Respondents
Base 14 14
Mid 48 48
Top 38 38
Total 100 100

CHART →

Two wheeler variant preference

No. of Respondents

0 20 40 60 80 100

Base Mid Top

FINDINGS →

From the above chart, we can observe that 14% of respondents chose Base variant. Similarly, 48% of
respondents chose mid variant, 38% of respondents chose Top Variant of two wheeler.

INTERPRETATION →

From the above study, many respondents have chosen Mid Variant two wheeler according to their special
features, Comfortable seat, etc.
25. FREQUENCY OF VEHICLE SERVICING

TABLE →

Frequency No. of Percentage %

Respondents
Once in a year 23 23
Twice in a year 44 44
Thrice in a year 33 33
Total 100 100

CHART →

Frequency of vehicle servicing

Once in a year Twice in a year Thrice in a year

FINDINGS →

From the above chart, we can observe that 23% of respondents service their vehicle once in a year. Similarly,
44% of respondents service their vehicle twice in a year, 33% of respondents service their vehicle thrice in a
year.

INTERPRETATION →

From the above study, many respondents chose to service their vehicle twice in a year.
26. CONSIDERATION OF VEHICLE EMISSION % WHEN BUYING VEHICLE

TABLE →

Consideration No. of Percentage %

Respondents
Yes 75 75
No 25 25
Total 100 100

CHART →

Consideration of vehicle emission % when

buying vehicle
80
70
60
50
40
30
20
10
0
Yes No

FINDINGS →

From the above chart, we can observe that 75% of respondents do consider vehicle emission% , and rest 25%
of respondents do not consider.

INTERPRETATION →

From the above study, many respondents consider Vehicle emission percentage when buying vehicle.
27. CONSIDERATION LEVEL FOR ELECTRIC VEHICLES DUE TO RISING
PETROL COSTS

TABLE →

Level of No. of Percentage %

Consideration Respondents
1 15 15
2 10 10
3 37 37
4 22 22
5 16 16
Total 100 100

CHART →

Consideration level for electric vehicles due to

rising petrol costs

0 5 10 15 20 25 30 35 40

Percentage %

FINDINGS →

From the above chart, we can observe that 15% of respondents have considered 1/5. Similarly, 10% of
respondents have considered 2/5, 37% of respondents have considered 3/5, 22% of respondents have
considered 4/5 and 16% of respondents have considered 5/5.

INTERPRETATION →

From the above study, many respondents consider only 60% as electric vehicle due to rising petrol costs.
28. CONSIDERATION LEVEL FOR ELECTRIC VEHICLES AS AN
ENVIRONMENT FRIENDLY

TABLE →

Level of No. of Percentage %

Consideration Respondents
1 8 8
2 15 15
3 20 20
4 24 24
5 33 33
Total 100 100

CHART →

Consideration level for electric vehicles as an

environment friendly
35

30

25

20

15

10

0
1 2 3 4 5

FINDINGS →

From the above chart, we can observe that 8% of respondents have considered 1/5. Similarly, 15% of
respondents have considered 2/5, 20% of respondents have considered 3/5, 24% of respondents have
considered 4/5 and 33% of respondents have considered 5/5.

INTERPRETATION →

From the above study, many respondents consider electric vehicle as an environment friendly.
29. REASON TO PREVENT FROM CHOOSING AN ELECTRIC ALTERNATIVE

TABLE →

Reason No. of Percentage %

Respondents
Frequent Charging 17 17
Lack of Charging 35 35
Stations
Less Range 14 14
Slower speed 13 13
Too expensive 16 16
Lack of Options 5 5
Total 100 100

CHART →

Reason to prevent from choosing an electric

alternative

Percentage %

0% 20% 40% 60% 80% 100%

Frequent Charging Lack of Charging Stations Less Range

Slower speed Too expensive Lack of Options

FINDINGS →

From the above chart, we can observe that 17% of respondents chose frequent charging. Similarly, 35% of
respondents chose lack of charging stations, 14% of respondents chose less range, 13% of respondents chose
slower speed, 30% of respondents chose too expensive & 5% of respondents chose Lack of Options.

INTERPRETATION →

From the above study, many respondents consider electric vehicle as an environment friendly.
30. MODE OF FINANCING THE PAYMENT OF VEHICLE

TABLE →

Method of financing No. of Percentage %

Respondents
One-time payment 32 32
EMI Options 52 52
Vehicle Loan 16 16
Total 100 100

CHART →

Mode of financing the payment of vehicle

60

50

40

30

20

10

0
One time payment EMI Options Vehicle Loan

FINDINGS →

From the above chart, we can observe that 32% of respondents choose one-time payment financing. Similarly,
52% of respondents chose EMI Financing and 16% of respondents chose vehicle loan as mode of financing.

INTERPRETATION →

From the above study, many respondents prefer EMI Financing which means paying monthly instalments at
specific rate of interest.
31. INSTALMENTS (IN MONTHS) TO PAY FOR THE VEHICLE

TABLE →

Months No. of Percentage %

Respondents
3-6 months 22 22
6-12 months 35 35
12-24 months 30 30
24+ months 13 13
Total 100 100

CHART →

Instalments (in months) to pay for the vehicle

40

35

30

25

20

15

10

0
3-6 months 6-12 months 12-24 months 24+ months

FINDINGS →

From the above chart, we can observe that 22% of respondents are willing to pay instalments for 3-6 months.
Similarly, 35% of respondents are willing to pay instalments for 6-12 months, 30% of respondents are willing
to pay instalments for 12-24 months, and 13% of respondents are willing to pay instalments for 24+ months.

INTERPRETATION →

From the above study, many respondents are willing to pay monthly instalments for 6-12 months to buy their
vehicle.
32. REASON TO CONSIDER 2 WHEELER OVER 4 WHEELER IN TIRUPPUR CITY

TABLE →

Reason No. of Percentage %

Respondents
Ease of use 37 37
Helps in avoiding 38 38
traffic
Smaller form factor 10 10
Relatively Low cost 6 6
Lesser Fuel 9 9
Consumption
Total 100 100

CHART →

Reason to consider 2 wheeler over 4 wheeler

in Tiruppur City

Ease of use Helps in avoiding traffic Smaller form factor

Relatively Low cost Lesser Fuel Consumption

FINDINGS →

From the above chart, we can observe that 37% of respondents chose Ease of use. Similarly, 38% of
respondents chose Helps in avoiding traffic, 10% of respondents chose smaller form factor, 6% of respondents
chose Relatively Low cost & 9% of respondents chose Lesser Fuel Consumption.

INTERPRETATION →

From the above study, many respondents chose 2 wheeler over 4 wheeler because two wheeler helps in
avoiding traffic.
33. REASON TO CONSIDER 4 WHEELER OVER 2 WHEELER IN TIRUPPUR
CITY

TABLE →

Reason No. of Percentage %

Respondents
Safety 34 34
Beat the weather 21 21
Greater Seating & 18 18
Storage
Comfort 27 27
Total 100 100

CHART →

Reason to consider 4 wheeler over 2 wheeler

in Tiruppur City
40
35
30
25
20
15
10
5
0
Safety Beat the weather Greater Seating & Comfort
Storage

FINDINGS →

From the above chart, we can observe that 34% of respondents chose safety. Similarly, 21% of respondents
chose beat the weather, 18% of respondents chose greater seating, 27% of respondents chose comfort.

INTERPRETATION →

From the above study, many respondents chose 4 wheeler over 2 wheeler because four wheeler ensures more
safety.
34. CONSIDERATION OF LUXURIOUS BRAND OVER A RELIABLE BRAND

TABLE →

Consideration No. of Percentage %

Respondents
Yes 17 17
No 48 48
Maybe 35 35
Total 100 100

CHART →

Consideration of luxurious brand over a

reliable brand
100%

80%

60%

40%

20%

0%
Percentage %

Yes No Maybe

FINDINGS →

From the above chart, we can observe that 17% of respondents do consider luxury brand, 48% of respondents
do not consider luxury brand and rest 35% may or may not consider.

INTERPRETATION →

From the above study, many respondents do not consider luxurious brand over a reliable brand.
35. IMPORTANCE OF EXISTENCE OF ABS TECHNOLOGY IN THE VEHICLE

TABLE →

Level of Importance No. of Percentage %

Respondents
1 6 6
2 12 12
3 24 24
4 32 32
5 26 26
Total 100 100

CHART →

Importance of existence of ABS technology in

the vehicle
35

30

25

20

15

10

0
0 1 2 3 4 5 6

FINDINGS →

From the above chart, we can observe that 6% of respondents have rated 1/5. Similarly, 12% of respondents
have rated 2/5, 24% of respondents have rated 3/5, 32% of respondents have rated 4/5 and 26% of respondents
have rated 5/5.

INTERPRETATION →

From the above study, many respondents have given 80% importance to the existence of ABS technology in
the vehicle.
36. CONSIDERATION OF REFURBISHED VEHICLE

TABLE →

Consideration No. of Percentage %

Respondents
Yes 21 21
No 52 52
Maybe 27 27
Total 100 100

CHART →

Consideration of refurbished vehicle

Maybe

No

Yes

0 10 20 30 40 50 60

FINDINGS →

From the above chart, we can observe that 21% of respondents do consider refurbished vehicles, 52% of
respondents do not consider refurbished vehicles and rest 27% may or may not consider refurbished vehicles.

INTERPRETATION →

From the above study, many respondents do consider refurbished vehicles as few customers cannot afford to
buy new vehicles. Refurbished Vehicle or a secondhand car, is a vehicle that has previously had one or more
retail owners. Used cars are sold through a variety of outlets, including franchise and independent car dealers,
rental car companies, buy here pay here dealerships, etc.
37. IMPACT OF COLOR AVAILABILITY ON DECIDING THE PURCHASE OF
VEHICLE

TABLE →

Impact on Decision No. of Percentage %

Respondents
Yes 60 60
No 17 17
Maybe 23 23
Total 100 100

CHART →

Impact of color availability on deciding the

purchase of vehicle

Maybe

No

Yes

0 10 20 30 40 50 60 70

FINDINGS →

From the above chart, we can observe that 60% of respondents have impact on decision, 17% of respondents
do not have impact on decision and rest 23% may or may not have impact of colour availability in decision
making.

INTERPRETATION →

From the above study, many respondents have impact of colour availability while deciding the vehicle.
38. PREFERENCE OF VEHICLE BASED ON SAFETY, MILEAGE, COST,
ATTRACTION

TABLE →

Vehicle Preference No. of Percentage %

Respondents
Cruiser Bike 30 30
Scooter 70 70
Total 100 100

CHART →

Preference of vehicle based on Safety, Mileage,

Cost, Attraction

Cruiser Bike Scooter

FINDINGS →

From the above chart, we can observe that 70% of respondents prefer Scooter. Similarly, 30% of respondents
prefer Cruiser Bike according to the features.

INTERPRETATION →

From the above study, based on the features like Safety, Mileage, Cost, Attraction, many respondents have
given highest preference to scooter.
 CHAPTER 5 – FINDINGS AND SUGGESTIONS

FINDINGS

➢ As the title suggests, there are maximum consumers from the age group of 18-30 who ride two
wheelers.

➢ From the above study, many self-employed people prefer two wheeler. People use two wheeler for
daily commute to workplace.

➢ From the above study, many respondents are living with 3-4 family members in Tiruppur City.

➢ From the above study, it is found that male respondents ride two wheeler the most especially in
Tiruppur city.

➢ From the above study, many respondents have qualified with Under Graduate in Tiruppur.

➢ From the above study, many respondents are married in Tiruppur.

➢ From the above study, many respondents are earning income of INR 0-19,000 in Tiruppur City.

➢ From the above study, many respondents have given highest importance to the looks/visual appearance
of vehicle.

➢ From the above study, many respondents have given highest importance to the technical specifications
of the vehicle.

➢ From the above study, many respondents have given highest importance to the comfort level of the
seat of the vehicle

➢ From the above study, many respondents have given highest importance to the boot storage capacity
of the vehicle.

➢ From the above study, many respondents have preferred Bajaj/TVS Brand because of their quality,
Safety, comfort.

➢ From the above study, many respondents have preferred Bajaj/TVS Brand because of value of money.
➢ From the above study, Many respondents have budget of 75,000-1,05,000 to buy the vehicle.

➢ From the above study, it is found that many respondents have two wheeler as their primary vehicle.
Primary vehicle means the only vehicle they have or they use for daily work.

➢ From the above study, many respondents ride their two wheeler 2km-5km daily.

➢ From the above study, it is found that many respondents have In-store as their source of preference for
purchasing the vehicle.

➢ From the above study, many respondents can wait for 1-1.5 months for delivery of vehicle.

➢ From the above study, many respondents prefer automatic transmission in their vehicles.

➢ From the above study, many respondents obtain information from Family & Friends when buying the
Vehicle.

➢ From the above study, many respondents are 40-60% dependent on online reviews while buying two
wheeler.

➢ From the above study, many respondents are willing to pay 3,000-5,000 for the yearly servicing of
their vehicle.

➢ From the above study, many respondents have 60% impact of purchase decision by reviews about
dealers.

➢ From the above study, many respondents have chosen Mid Variant two wheeler according to their
special features, Comfortable seat, etc.

➢ From the above study, many respondents chose to service their vehicle twice in a year.

➢ From the above study, many respondents consider Vehicle emission percentage when buying vehicle.

➢ From the above study, many respondents consider only 60% as electric vehicle due to rising petrol
costs.
 ➢ From the above study, many respondents consider electric vehicle as an environment friendly.

➢ From the above study, many respondents consider electric vehicle as an environment friendly.

➢ From the above study, many respondents prefer EMI Financing which means paying monthly
instalments at specific rate of interest

➢ From the above study, many respondents are willing to pay monthly instalments for 6-12 months to
buy their vehicle.

➢ From the above study, many respondents chose 2 wheeler over 4 wheeler because two wheeler helps
in avoiding traffic.

➢ From the above study, many respondents chose 4 wheeler over 2 wheeler because four wheeler ensures
more safety.

➢ From the above study, many respondents do not consider luxurious brand over a reliable brand.

➢ From the above study, many respondents have given 80% importance to the existence of ABS
technology in the vehicle.

➢ From the above study, many respondents do consider refurbished vehicles as few customers cannot
afford to buy new vehicles. Refurbished Vehicle or a secondhand car, is a vehicle that has previously
had one or more retail owners. Used cars are sold through a variety of outlets, including franchise and
independent car dealers, rental car companies, buy here pay here dealerships, etc.

➢ From the above study, many respondents have impact of colour availability while deciding the vehicle.

➢ From the above study, based on the features like Safety, Mileage, Cost, Attraction, many respondents
have given highest preference to scooter.

.
 CHAPTER 6 -- REFERENCES AND APPENDIX

REFERENCES

Relevant Literatures are as follows:

• Rizwan Ali, Tanveer Aslam (2022). The Impact of Social Media Marketing on Youth Buying Behavior
in an emerging country, Journal of Entrepreneurship and Sustainability Issues. Vol. 9(4), pp. 125-138
Website- (PDF) The impact of social media marketing on youth buying behaviour in an emerging country
(researchgate.net)

• Jayaraj, A. M. (2017). A Study on Consumer Behaviour Towards Two Wheeler Dealers in Coimbatore
District, International Journal of Management Research & Review. Vol. 7(4), pp. 418-423
Website- journal_Martin 3.pdf (ijmrr.com)

• Khan A. A., and Rao, D. V. M. (2018). Two-Wheeler Consumers’ Towards customer satisfaction.
International Journal of Research Granthaayalah. Vol. 6(2), pp. 13-31.

• Singh, V. and Sharma, Y. (2018). A study on the impact of advertising on purchase of two wheelers
by women in Panipat City, IAETSD Journal for Advanced Research in Applied Sciences. Vol. 5(1),
pp. 125-133

• Dr. Raj A. Jesu Kulandai, & Prof. Kaviarasu S. John, (2015). Household Characteristics and Buying
Behavior of Two-wheeler Consumers in Chennai City - A Study, Asian Journal of Research in
Business Economics and Management.Vol. 5(4), pp. 109-122.

• Ms. Kruti Shah, Dr. Umesh R. Dangarwala (2017). Rural Youth Buying Behaviour (A Case Study of
Two Wheelers among rural youth of Vadodara District). INTERNATIONAL RESEARCH JOURNAL
OF MULTIDISCIPLINARY STUDIES. Vol. 3(1)
Website- (PDF) "Rural Youth Buying Behaviour" "(A Case Study of Two Wheelers among rural youth of
Vadodara District)" (researchgate.net)

• DR. C. K. Muthukumaran (2017). A study on consumer behaviour towards two wheeler dealers in
Coimbatore district. Pune Research Scholar-An International MultiDisciplinary Journal. Vol. 3(6)
Website- 5a33673e9ec9e.pdf (puneresearch.com)
• Dr. Keshav. Y. Shinde, Samadhan K. Khamkar (2014). Pre-purchase behavior amongst the youth for
two wheelers – With special reference to Mumbai city. International Journal of Advanced Research
in Management and Social Sciences.Vol. 3(8) pp 104-109

• Dr. V. Joseph Paul Raj, Mr. P. Soundarapandiyan, Mr. E. Gopi (2013). Buyer Behaviour-A study on
two wheeler market. Shanlax International Journal of Management. Vol.1(2) pp72-76

• Murugan M.Sakthivel, & R.M.Shanthi (2014). Perception of Women Consumers towards the Purchase
Decision of Two Wheelers in India – A Study With Reference to Metropolitan Cities. International
Research Journal of Business and Management Vol. 2 pp. 25-35

• Vikram Shende (2014). Analysis of Research in Consumer Behavior of Automobile Passenger Car
Customer. International Journal of Scientific and Research Publications. Vol. 4(2)

• Nikhil Monga, Saurabh Tripathi (2012). Car market and buying behaviour- A study of consumer
perception. International Journal of Research in Management, Economics and Commerce. Vol. 2(2)
pp. 44-63

• Diwakar Raj S, N.Kannan (2022). A study on consumer perception towards twowheeler industry
among different brands with special reference to Chennai City. International Journal of Health
Sciences. Vol. 6(S2)

• Dr. Alpana Vaidya, Ameya Patil, Ajay Vaidya (2021). Car Buying Behaviour in India. Journal of
Emerging Technologies and Innovative Research. Vol. 8(8) pp. c335-c343

• Dr. R Menaka, K.Ashath (2014). A study on consumer buying behaviour and satisfaction towards
Indian automobile industry. Shanlax International Journal of Arts, Science & Humanities. Vol. 2(2)
pp. 61-71

• Balakrishnan Menon, Dr. Jagathy Raj V.P (2012). Model Development and Validation for Studying
Consumer Preferences of Car Owners. International Journal for Management & Technologies. Vol.
2(5) pp. 148-173

• Dhruv Mathur, Advesh Bhardwaj (2018). Consumer Buying Behaviour of Cars in India. 1 st
International Conference on New Frontiers in Engineering, Science & Technology,

• Nataraj S, Dr. Nagaraja (2012). Customer Satisfaction in Automobile Industry – An Indian Online
Buyer’s Perspective of Car Manufacturer’s Websites. International Journal of Multidisciplinary
Research
 APPENDIX

YOUTH BUYING PREFERENCE

Part-A (Demographic Questions)

1- Name: ______________________________________________________________________________

2- What is your age?

 18-30
 30-40
 40-55
 55+

3- What is your occupation?

 Student
 Working professional
 Self-employed

4- How many family members currently reside with you?

 Living alone
 2 family members
 3-4 family members
 5+ family members

5- What is your Gender?

 Male
 Female

6- What is your Qualification?

 Matric
 Intermediate
 Under Graduate
 Post Graduate
 Any Other Qualification

7- What is your marital Status?

 Single
 Married
  Prefer not to say

8- What is your income per annum?

 0-19000
 20000-39000
 40000-59000
 60000+

Part-B (Behavioural Questions)

9- On a scale of 1-5, how important are the looks / visual appearance of the vehicle? (5 being most
important, and 1 being least important)
 1
 2
 3
 4
 5

10- On a scale of 1-5, how important are the technical specifications (horsepower, engine, mileage,
brake technology) for you? (5 being most important, and 1 being least important)
 1
 2
 3
 4
 5

11- On a scale of 1-5, how important is the comfort of the seat for you? (5 being most important, and 1
being least important)
 1
 2
 3
 4
 5

12- On a scale of 1-5, how important is the boot storage capacity for you? (5 being most important,
and 1 being least important)
 1
 2
 3
 4
 5
13- Which two-wheeler brand do you prefer the most?
 Yamaha
 Suzuki
 Bajaj / TVS
 KTM / Ducati / Kawasaki
 Royal Enfield

14- Why do you prefer the above-mentioned brand?

 Reliable
 Value for money
 Safety
 Attractiveness
 Luxury

15- Which budget range do you prefer while buying a two-wheeler?

 Rs. 40,000 - 55,000
 Rs. 55,000 - 75,000
 Rs. 75,000 - 1,00,000
 Rs. 1,00,000 - 1,50,000
 Rs. 1,50,000+

16- Is your two-wheeler your primary vehicle?

 Yes
 No

17- For how many KMs per day do you ride your two-wheeler?
 2 - 5km
 5 - 10km
 10 - 20km
 20 - 40km
 40 km+

18- Would you prefer purchasing your vehicle online or in-store?

 Online
 In-showroom

19- If yes, for how much time are you willing to wait for the delivery of the vehicle?
 1-1.5 months
 1.5-3 months
  3-6 months
 6 months+

20- What is your preferred transmission for your vehicle?

 Automatic Transmission
 Semi-Automatic Transmission
 Manual Transmission

21- When it comes to buying your two-wheeler, which source do you extract the information from?
 Family and friends
 Online reviews
 In-store professionals
 Blogs, magazines, etc.

22- On a scale of 1-5, how much do you rely on online reviews?

 1
 2
 3
 4
 5

23- How much do you expect to pay for yearly servicing of your vehicle?
 Rs. 3,000-5,000
 Rs. 5,000-7,500
 Rs. 7,500-15,000
 Rs. 15,000+

24- On a scale of 1-5, how affected is your purchase decision by the reviews about the dealers and
their after-sales services?
 1
 2
 3
 4
 5

25- Which variant are you most likely to go for?

 Base (Covers the basics - Comfortable Seat)
 Mid (Digital Speedometer + Comfortable Seat)
 Top (Custom Decals + Digital Speedometer + Charging Port + Comfortable Seat)

26- How frequently would you expect to service your vehicle?

  Once in a year
 Twice in a year
 Thrice in a year

27- Do you consider the vehicular emission percentage while purchasing a vehicle?
 Yes
 No

28- On a scale of 1-5, how likely are you to consider an electric alternative due to rising costs of
petrol?
 1
 2
 3
 4
 5

29- On a scale of 1-5, how likely are you to consider an electric alternative as an environmentally-
friendly alternative?
 1
 2
 3
 4
 5

30- What reason would prevent you the most from going for an electric alternative?
 Frequent Charging
 Lack of charging stations in the city
 Less Range
 Slower speed as compared to fueled vehicles
 Too expensive
 Lack of options

31- How would you expect to finance the payment for your vehicle?
 One time payment
 EMI Options
 Vehicle Loan

32- How many installments would you require to pay for your vehicle?
 3-6 months
 6-12 months
 12-24 months
  24+ months

33- What is your primary reason for considering a two-wheeler over a four-wheeler vehicle in
Tiruppur?
 Ease of use
 Helps in avoiding traffic
 Smaller form factor
 Relatively low cost
 Lesser fuel consumption

34- Why would you consider a four-wheeler over a two-wheeler vehicle in Tirupur?
 Safety
 Beat the weather
 Greater seating & storage capacity
 Comfort

35- Would you consider a luxurious brand with lack of availability of parts over a reliable brand
producing local parts?
 Yes
 No
 Maybe

36- On a scale of 1-5, how important is the existence of ABS Technology in your vehicle? (One being
the least important, 5 being the most important)
 1
 2
 3
 4
 5

37- Would you consider a refurbished vehicle?

 Yes
 No
 Maybe

38- Would color availability alter your decision of purchasing the vehicle?
 Yes
 No
 Maybe
39- From the picture, the scooter looks basic, is safer and more
reliable, and will give more mileage compared to the cruiser bike.

But, the bike looks more attractive looking, more fashionable and
costs ₹30,000 more while giving less mileage and safety as compared
to the scooter.

Which option out of the two would you consider?

 Cruiser Bike
 Scooter

40- Any Suggestions:

_______________________________________________________________________________________
_______________________________________________________________________________________