What Are LSI Keywords

& How To Use It Effectively

Chapter Content
1 What Are LSI Keywords?
2 Why Are LSI Keywords Important For SEO?
3 How Can LSI Keywords Improve Your SERP Ranking?
4 How To Find LSI Keywords
5 How To Use LSI Keywords Effectively
6 Looking For A More Advanced LSI Keyword Tool?
Chapter 1. What Are LSI Keywords?

Latent semantic indexing (LSI) keywords are essentially keywords that are semantically
related to your main keyword, used in a search query. These LSI keywords supplement the
main keywords to provide more substantial contextual information to the search engines and
users. However, it is never intended to be the synonym of the said keyword or keywords similar
in meaning.

In short, an LSI keyword is a keyword (or word phrases) that has a high degree of correlation
(relevance) to the primary keyword.

LSI keywords of the primary keyword "bakery.”

Latent semantic indexing was initially developed as a mathematical method in the late 1980s for
better information retrieval accuracy. The LSI technology is then widely implemented in various
grading and analyzing text to uncover the text’s meaning in response to user’s queries.

These accompanying words that provide context to the main keywords are what Google
understands as LSI keywords. It generally helps to decide which is the correct meaning.

If Google can understand your content better, then you will have higher chances to rank
better.
Chapter 2. Why Are LSI Keywords Important For SEO?

Understanding and implementing topical LSI keyword usage is critical today. Strategically
integrating them into your content helps your SEO and provides your website with a competitive
advantage.

Let’s look at its benefits and why they are such an essential aspect of your SEO today.

(i) Helps Google’s algorithm determine the content quality and relevance to the
search term

LSI keywords supplement stronger contextual information and meaning to a topic. Therefore, by
including semantically related search phrases in your content, you give the search engines a
better understanding of what your website is about.

The emergence of LSI was designed to help searchers get answers to what they’re looking
for.

All the LSI keywords’ recognition encourages website owners and their search engine
optimization specialists to create and maintain quality content.

Your website visitors will be happy with what they see. Quality content keeps leads once they
are in your funnel and hence increasing the conversion rate.

(ii) LSI keyword carries heavier weight than keyword density

Keyword density is the number of times your keyword occurs in your content and is measured in
percentage. There was a time when all Google cared about was keyword density to rank a
page. That goes to say, the more keywords you add to your content (whether relevant or not),
the higher you will get ranked.

This method is infamously known as “keyword stuffing.” This black hat technique was quickly
learned by marketers and misused not long after. Using repetitive keywords can put your page
at risk of getting a penalty, but with LSI keywords, you can safely add closely related words
without worrying.

Use LSI keywords effectively by sprinkling them throughout your content and always make
sure these keywords sound natural and make sense to the readers.
This is the perfect solution to avoid over-optimization of keywords too. We have all witnessed
Google constantly enhancing its algorithm to identify and sort the most appropriate content for
its users. Slowly but surely, the usage of LSI keywords has remained victorious until today!

(iii) LSI keyword empowers other keywords in a content

When you create a new website or write an article, keywords play a prominent role in SEO. Just
so you know, using all three classes of keywords (primary, secondary and tertiary) will help
direct organic traffic to your website.

They also add more context to the keywords, making it easier to find results with higher
relevancy. Google is avidly focused on building relevance between a category of keywords to a
website rather than just a single keyword. Ideally, you will have higher chances to rank if your
content includes other relevant terms rather than just repeating a long tail keyword.
Chapter 3. How Can LSI Keywords Improve Your SERP
Ranking?

Understanding LSI is now a requirement for modern SEO professionals and content marketers
wishing to rank high in the SERP.

Ultimately, your SEO strategies need to mirror the sophistication of Google’s ever-changing
search engine algorithm. With that, here are three reasons how LSI keywords can improve your
SERP rankings:

(i) Google better understands the context of your page

Using LSI keywords gets searchers to the most relevant information and phrases that they are
looking for. Similarly, it also helps Google to understand the context of the content better.

Since Google is constantly trying to provide users with better search results, it focuses on the
whole context rather than just its density. With that, your page containing LSI keywords will rank
better because Google understands your page better now.

Let’s take “apple” as an example to illustrate. If words such as “healthy,” “sweet,” or “fruit
salad” appears in the content, it’s safe to say that the word “apple” means the fruit.

On the other hand, if the following words contain phrases like “lightning port,” “iPhone,” or
“gadgets,” it stands clear that “apple” in that context means the giant tech company.

To put it briefly, the proper usage of LSI keywords helps Google assign the correct search
ranking. When you make Google’s job easier by including related keywords, you’ll see your
rankings go up too!
 LSI keywords tell Google the right “Apple” users are searching for.

(ii) LSI Keywords helps you to understand user intent better

Understanding what users want is better known as user intent. It has become a driving force in
SEO and search marketing to bring relevant people to your site. Since everyone searches
differently or has a different goal in mind, using LSI keywords will benefit.

When you search for ‘warriors’ in LSIGraph, it will return with a list of LSI keywords. These
keywords provide insights into what other questions people have in their minds when searching
for ‘warriors.’
 As a non-NBA fan, little did we know when people are looking for “warriors,” they are looking for the
NBA team.

From the results, we can see that when people type in ‘warriors,’ there is a possibility of
including the American professional basketball team ‘Golden State Warriors” rather than the
commonly known ‘warriors’ (soldiers or fighters).

So, if you are planning to write a blog post on the basketball team “Warriors,” these are probably
the things that you may want to talk about; golden state warriors, warriors schedule, golden
state warriors score, and so on.

Knowing your user’s intent will aid you in doing keyword research accurately. As an online
marketer, it’s our job to discover what our potential customers are searching for and provide
them with the best answers possible.
(iii) Your page will appear on SERP for “keyword variations.”

Since LSI keywords are closely related to your main keyword, this also means your page will
come up in the search results for your main keyword and those keyword variations.

By going through these variations, it shows you what other people are searching for too. Adding
the related searches found at the bottom of the SERP makes your content LSI-friendly if you
include them naturally in your content.

And there you have it, more relatable topics to scribble on!
4. How To Find LSI Keywords

At this point, you should have fully understood the importance of LSI keywords in doing keyword
optimization.

Now let’s look into how you can find them easily using this free keyword tool.

Use LSIGraph!

Use LSIGraph to get relevant LSI keywords.

LSIGraph is a simple-to-use tool that gives you hundreds of LSI keywords within a second.
Currently, it has a database of over 36 million keywords (and counting) for you to benefit from.

Using the free version of the LSI keyword tool will enable you to generate a list of LSI keywords.
Go ahead and try it out!

For instance, type in the keyword “plumbing services.” You will see a list of LSI keywords ready
to be used, such as “plumbing services near me,” “types of plumbing services,” and the list goes
on.
 LSIGraph generates hundreds of LSI keywords for you.

From the LSI keywords list, choose those keywords relevant to your content and apply them to
your content.

Let’s look at the following scenarios:

Seed keyword LSI Keywords Found in LSIGraph

Plumbing service ● 24-hour emergency plumbing service

● 24-hour plumbing services
● 24-hour plumber service
● list of local plumbers
● sewer cleaning services
● best local plumbers
● affordable drain cleaning
● cheap plumbers near me
Assuming the keyword that you want to target is “plumbing service.”

By using LSIGraph, you have a list of LSI keywords that you can use in your content. But you
cannot simply include them in your content.

If your plumbing service offers a 24-hour plumbing service, you should include the LSI
keywords “24-hour emergency plumbing service” or “24-hour plumber service” in your
content.

Are you looking for a reliable local plumbing service today? You’ve come to the right place. We
dispatch our plumbers quickly, guaranteed!
Before adding the LSI keyword

Are you looking for a reliable local plumbing service today? You’ve come to the right place. We
dispatch our plumbers quickly, guaranteed! We also offer a 24-hour emergency plumbing service to
our customers.
After adding the LSI keyword

If it is not offering a 24-hour plumbing service but at an affordable rate, then you may include the
LSI keywords “affordable drain cleaning” or “cheap plumbers near me.”

We will look into this on a deeper scale next.

5. How To Use LSI Keywords Effectively?

Now, I’m sure you’ve already known the benefits of using LSI keywords, proceeded to try out
the great LSIGraph tool, and got your best LSI keywords. So what’s next? You’d want to
implement them in your content, so it reads well, right?

But where and how are you going to do that? Theoretically, you should sprinkle them throughout
the body of your article, as long as it sounds natural and appropriate. Allow me to explain to you
in detail.

1. Main places where you should include your LSI keywords

i. In headings

A content’s headings (H1, H2, H3 tags) should contain keywords. Google pays special attention
to the headers of pages that they crawl. LSI keywords may then help you decide how to break
your content into smaller sections.

<h1> How Can LSI Keywords Help You To Boost SEO Traffic? </h1>
- Explanation

<h2> What Are LSI keywords? </h2>

- Explanation

<h2> Why Are LSI Keywords Important For SEO </h2>

- Explanation

<h2> How Can LSI Keywords Improve Your SERP Ranking? </h2>
- Explanation

Use LSI keywords in your content’s headings.

ii. In the link anchor text

Texts that link to another location or document on the web are referred to as anchor text. For
instance, “LSIGraph generates unlimited LSI keywords for free.” LSIGraph (highlighted in blue)
is the anchor text. You can include the keywords “LSI SEO,” “keyword tool,” and so on. It’s
advisable to vary and diversify your anchor text, as failing to do so will tell Google that you are
forcing them in.
 LSIGraph generates unlimited LSI keywords for free. LSI Keyword is a keyword that is semantically
related to the main keyword.
Use LSI keywords in your content’s headings.

iii. In the alt text, file names and titles of images

When you upload an image online (in this case, WordPress), you’ll see the alternate text like the
screenshot below.

The best practice for using alt text with an image is making it descriptive; don’t just stuff keywords in
as Google will deem it an unnatural optimization.

iv. In the page title to support your target keyword

Use semantic keywords and craft a new title for your blog post. A good practice that you can
emulate when writing page titles is to use your targeted SEO keywords or keyword phrases at
the start of the page title. This ensures that your page title doesn’t get cut off in mobile SERPs if
you include these essential phrases in front.

v. Use closely-related LSI keywords side by side (naturally) on the page

Nobody wants to read keyword-stuffed content, right? It can be pretty hard to read the same
word repeatedly. What you can do is to use your primary keyword within the first paragraph.
Next, use your seed keyword and its variations throughout the content for best effects. Always
remember to write for humans first.

2. How many LSI Keywords should you use?

You should use LSI keywords at designated places within the content of your article. But more
doesn’t necessarily mean better. The question lies in: How many LSI keywords should you be
using in your content?

A good rule of thumb is to maintain a 2-to-1 ratio of LSI keywords to your main keywords. When
using LSI keywords in your content, make sure that they are in the same paragraph of the
keyword they are supporting, as this will help provide more context of your primary keyword to
Google.
6. Looking For A More Advanced LSI Keyword Tool?

Use LSIGraph Premium!

If you are using the premium version of LSIGraph, you will be unlocking all the essential metrics
that are not available in the free version.

Let’s look at the results returned in the premium version with the same keyword that was
previously used; “plumbing service.”

What you’ll be getting on LSIGraph Premium

Based on the keyword “plumbing service,” the tool will generate a complete list of LSI keywords
together with the data metrics such as trend, volume, CPC, Competition, and Latent Semantic
Value (LSV). These are important metrics that allow you to do your keyword research more
accurately.

Latent Semantic Value is a measurement of how valuable the LSI keyword is in a context or
topic. It is a value computed and formulated by our data analyst specialist who has experience
in LSI keyword research and SERP competition.

The LSV value considers the keyword search volume, keyword competitiveness, and the
keywords’ traffic potential in a particular niche. The number ranges from 0 to 100, with 100
being the best and 0 the worst.
That means to say that the higher the LSV, the more valuable the keyword is. For instance, it is
better to have keywords with an LSV score of 100 than those with 54.

In saying so, don’t blindly focus on keywords with higher LSV values. Always consider the
relevancy of your topic when choosing LSI keywords. A high LSV value keyword does not mean
you should force it in your content if it does not fit well.

The rule of thumb is to choose LSI keywords with higher LSV scores closely related to
your topic.

What Is LSIGraph?

LSIGraph is an advanced keyword search tool specifically designed to generate LSI keywords
for you.

LSIGraph is powered by more than 36 million semantic LSI keywords (and counting) in its
database. Having an extensive database enables LSIGraph to generate many LSI keywords
relevant to your seed keywords.

Besides that, LSIGraph provides keyword metrics such as keyword trend, search volume,
cost per click (CPC), as well as the competition (Comp) of your primary keyword. What’s even
better is, it also tells you which LSI keyword you should use in your content based on its
Latent Semantic Value (LSV), a measurement of how valuable an LSI keyword is.

Without a doubt, LSIGraph is the all-you-need tool to perform thorough keyword research. It
gives you the exact LSI keywords you’ll need to optimize your content for a more robust SEO!

If you navigate to the semantic writer tab, you will see an all-new intelligent semantic writer that
guides you in crafting expert-level content. With this feature in place, you can create content
that is search-engine and human-friendly.

This editor’s functionalities are like Google Docs, where you can create the perfect SEO content
that ranks on search engines.
You will find five main tabs that offer insightful content optimization suggestions: Overview, LSI
Keywords, Top Performing Content, Popular Questions, and Frequently Linked.

1. Overview
(i) Target keyword data - Provides important keyword information on search volume,
trend, Cost Per Click, Competition, Semantic Classification

(ii) Content analysis - Provides essential information about your content on LSI used,
word count, keyword density, semantic density, and sentiment analysis

(iii) LSI keywords - Suggested LSI keywords found in your content

(iv) Top performing content - Websites that are performing well based on your primary
keyword (in terms of ranking and engagement)

2. LSI Keywords
Keywords and phrases that are relevant to your topic

3. Top Performing Content

Websites that are performing well based on your primary keyword (in terms of ranking
and engagement)

4. Popular Questions
Identify the exact questions your target audience is asking online in a matter of seconds.

5. Frequently Linked
Websites that are frequently linked to based on your primary keyword
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Conclusion

Understanding what LSI keywords are is as important as knowing how to use them effectively.
Using LSI keywords in your content naturally helps search engines to understand your context
better and rank it higher for your targeted search query.

Using LSI keywords will improve your content reach by mapping the highly targeted and
relevant user search queries and content quality.

The strategies of LSI keywords play a huge role in the success of many of our sites today. If
you’re new to this, be sure to follow our emails closely to help you get started. We hope you are
ready to dive deeper into mastering LSI keywords to empower your website and succeed after
that.

See you inside!