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Media Plan Template

The document outlines a media plan with the following key details: - It targets specific demographics and devices in various languages - It includes campaigns across Google Search, GDN, Facebook, LinkedIn, Xing, and email with different ad types and targeting approaches - It provides metrics like clicks, cost, CTR, impressions, conversions, and CPAs to measure performance across platforms

Uploaded by

Ankur Nagwan
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as XLSX, PDF, TXT or read online on Scribd
204 views1 page

Media Plan Template

The document outlines a media plan with the following key details: - It targets specific demographics and devices in various languages - It includes campaigns across Google Search, GDN, Facebook, LinkedIn, Xing, and email with different ad types and targeting approaches - It provides metrics like clicks, cost, CTR, impressions, conversions, and CPAs to measure performance across platforms

Uploaded by

Ankur Nagwan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Mobelease Media Plan

Targeting Total Budget


Demo Flight Duration
Devices Conversions
Languages KPIs

Campaign
Ad Visiblity Actual Conversions
Desktop/Mobile/Tablets
Campaign Avg Impression Conv. Conve
Platform Placements Ad type Targeting Clicks Cost CTR CPA
Type Metric s Rate rsion
Search
Google Search Google Search Text Ads 10 300,000 90
Campaign

Prospecting+
GDN GDN partner websites Creatives 55 33
Remarketing
Prospecting+
Facebook Facebook/Instagram Creatives
Remarketing
Prospecting+ LinkedIn (Audience
LinkedIn Creatives
Remarketing Network)
Prospecting+
Xing Xing Creatives
Remarketing
Prospecting+
E-Mail Newsletter E-Mail Creatives
Remarketing

Ad visibility
CTR Reach
2%933333-1100000

Ad Visiblity Leads
Cost
Impression
CTR C.Rate Conv. Per
s
3% 200,000 3% 180 Conv
$2.28
5% 90,000 6% 90 $9.00
2% 83,333 2% 33 $4.04
373,333 303

Ad visibility
CTR Reach
1%750000-900000
2%933333-1100000

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