Lesson Plan Grade 11 & 12 (Day 1)
Lesson Plan Grade 11 & 12 (Day 1)
In
Philippine Politics and Governance
Detailed Lesson Plan
in
Trends, Network & Critical Thinking
Quarter 2 - Module 3
Information Communication Technology
I. Objective:
. Opening Prayer
“Let us all stand for a prayer.” The students stand for a prayer.
. Checking of Attendance
Who can list the ICT Tools and gadgets that you
know?
Microphone
Remote control Google Class
Mouse
Spreadsheet
Image Scanner
Desktop
Tablet Computer
Smartphone
Photocopier
*VIDEO*
3. Motivation
Before we proceed to our next topic, we will define some terms that Ubiquity - the fact of appearing
are related into this topic. everywhere or of being very
common
6. Discussion
Consumers certainly believe that size does not matter- they are
consuming media wherever they can, on their TVs, smart phones,
and tablets. According to MAGNA GLOBAL’s 2014 ad forecast,
digital media, which includes mobile and social media) was the
fastest growing category in 2013, increasing 16% to $118 billion
and reaching a 24% market share globally. Brands are looking for
cross-channel solutions that reach their audience no matter the
platform, and media planners are following suit, altering their
screen-by-screen playbook to design media plans that are truly
screen agnostic in an attempt to reach consumers where they
consume media.
“For the past five years, it seems that someone’s been saying it’s
finally the year mobile advertising begins to drive digital
investment”, said Amy Armstrong, EVP, Managing Director. ”But
2014 may finally be the mobile’s year”. Consumers have embraced
mobile to a remarkable extent and marketers have followed,
targeting them with mobile specific strategies, including
couponing, location-based services, and geo-fencing. It is no
surprise that mobile advertising revenues almost doubled (+85%)
in 2013 to reach $16 billion (14% of all global Internet
advertising). At the same time, brands have fully adopted mobile,
updating websites and m-commerce functionality to run flawlessly
on the latest smart phones. ID Media expects mobile budgets to
increase drastically across-the-board.
Forbes did it. So did Yahoo! Buzzfeed, and Mashable (to varying
degrees of success). Even the New York Times is on board.
Publishers are closing the gap between editorial and advertising by
offering native ads that blend seamlessly with original content.
And they are working. According to a study conducted by the IPG
Media Lab, consumers look at native ads 52% more frequently
than banner ads. As a result of their integration with editorial,
native ads registered a 9% higher lift in brand affinity and an 18%
higher leap for purchase intent response than traditional display
ads.
Online video will continue to expand
7. Activity (2 Group)
8. Analysis:
12. Assignment: