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Chapter 1 Lesson 1

The document discusses communication in the 21st century. It covers the components of the communication process, including the source, message, channel, receiver, feedback, environment, context and interference. It also outlines nine principles of effective communication: clarity, concreteness, courtesy, correctness, consideration, creativity, conciseness, cultural sensitivity and being captivating. The chapter aims to help students understand 21st century communication and demonstrate mastery in verbal and non-verbal communication in multicultural contexts.

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Mark Venz Lauron
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62 views5 pages

Chapter 1 Lesson 1

The document discusses communication in the 21st century. It covers the components of the communication process, including the source, message, channel, receiver, feedback, environment, context and interference. It also outlines nine principles of effective communication: clarity, concreteness, courtesy, correctness, consideration, creativity, conciseness, cultural sensitivity and being captivating. The chapter aims to help students understand 21st century communication and demonstrate mastery in verbal and non-verbal communication in multicultural contexts.

Uploaded by

Mark Venz Lauron
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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c h a p T e r

1
UNDERSTANDING 21ST CENTURY
COMMUNICATION
OVERVIEW

Communication is critical to student success. 21 st century educators used a variety


of technology tools to expand their ability to give students fast and effective feedback,
saving classroom time, developing students’ skills, and accelerating their achievements.
Thus, this Chapter consists of five lessons focusing on understanding the 21 st
Century Communication. It details communication processes, principles, and ethics;
communication and globalization; local and global communication in multicultural
settings; varieties and registers of spoken and written language; and evaluating
messages and/or images of different types of texts reflecting different cultures.

OBJECTIVES:
At the end of the chapter, the students can:

● demonstrate mastery in elucidating the nature, elements, and functions of

verbal and non-verbal communication in various and multicultural contexts.

● manifest expertise in explicating how cultural and global issue after

communication.

● respond through written or global communication to the challenges of

diverse and multicultural communication.


LESSON 1

Communication Process, Principles and Ethics

WHAT TO EXPECT?

● Explain the Principles and process and process of communication and the

ethical considerations in communication.

● Elucidate how communication skills help resolve problems, better understand

new concepts and aid in your profession.

● Frame a slogan about how the knowledge of the communication process aids

people in communicating effectively.

PRE-DISCUSSION
1. Why do people communicate?
2. What might happen to the world if communication does not exist?
3. Why do miscommunication and misunderstanding happen?

LESSON OUTLINE
Communications is inevitable. Our need for self-expression leads us to
communicate not only our thoughts but also our feelings. Communication may be done
verbally or nonverbally. A simple yawn from a member of the audience in a public
speaking engagement is a non-verbal message sent to the speaker. On the other hand, a
phone call inquiring about a certain product is an example of a verbal message.
Communication is understood as the process of meaning-making through a
channel or a medium. It comes from the Latin communicares, meaning to share or to
make ideas common. The connection that encompasses interaction among partakers is
at the center of your learning of communication.

The Components of the Communication Process


Understanding the communication process may help you become a better
communicator.
1. Source. The sender carefully crafts the message. The sender maybe anyone: an
author of a book, public speaker in special occasion or even a traffic enforcer.
2. Message. The message is the reason behind any interaction. It is the meaning
shared between the sender and the receiver.
3. Channel. The channel is the means by which the message is conveyed. When we
answer a phone call, the phone is the channel. On the other hand, when your
parents receive a notification of your absences from school, the channel is the
letter. It is the responsibility of both the sender and the receiver to choose the best
channel for the interaction.
4. Receiver. The receiver is the person who receives the transmitted message. The
receiver may be a part of the audience in a public speaking event, a reader of the
letter o a driver who reads the road signs. The receiver is expected to listen or read
carefully, to be aware of different kinds of sender to joy down information when
needed, to provide response and to ask question for clarification.
5. Feedback. In any communication scenario, a feedback is essential to confirm
recipient understanding. Feedbacks, like messages, are expressed in varied forms.
A simple nod for a question of verification is considered a feedback. Thus,
feedbacks may be written, spoken or acted out.
6. Environment. The place, the feeling, the mood, the mindset and the condition of
both sender and receiver are called the environment. The environment may involve
the physical set-up of a location where communication takes place, the space
occupied by both the sender and the receiver, including the objects surrounding the
sender and receiver.
7. Context. This involves the expectations of the sender and the receiver and the
common or shared understanding through the environmental signals.
8. Interference. This is also known as a barrier or block, prevents effective
communication to take place.

Kinds of Interference
a. Psychological barriers are thoughts that hamper the message to be interpreted
correctly by the receiver.
b. Physical barriers include competing stimulus, weather and climate, health and
ignorance of the medium.
c. Linguistic and cultural barriers pertain to the language and its cultural
environment. Words may mean another in different cultures.
d. Mechanical barriers are those raises by the channels employed for
interpersonal, group or mass communication. These include cell phones,
laptops and other gadgets used in communication.

The Nine Principles of Effective Communication


Michael Osborn (2009) claims that communication must meet certain standards for
effective communication to takes place.
1. Clarity. This makes speeches understandable. Fuzzy language is absolutely
forbidden, as are jargons, cliché expression, euphemism and doublespeak
language.
2. Concreteness. This reduces misunderstandings. Message must be supported
by facts such as research data, statistic or figures. To achieve concreteness,
abstract words must be avoided.
3. Courtesy. This builds goodwill. It involves being polite in terms of approach and
manner of addressing an individual.
4. Correctness. Glaring mistakes in grammar obscure the meaning of a sentence.
Also, the misuse of language can damage your credibility.
5. Consideration. Message must be geared towards the audience. The sender of
a message must consider the recipient’s profession, level of education, race,
ethnicity, hobbies, interest, passion, advocacies, and age when drafting or
delivering a message.
6. Creativity. This means having the ability to craft interesting message in terms
of sentence structure and word choice.
7. Conciseness. Simplicity and directness help you to concise. Avoid using
lengthy expressions and words that may confuse the recipient.
8. Cultural Sensitivity. Today, with the increasing emphasis on empowering
diverse, cultures, lifestyle and races and pursuit for gender equality, cultural
sensitivity becomes an important standard for effective communication.
9. Captivating. You must strive to make messages interesting to command more
attention and better responses.

Ethical Consideration in Communication


Ethics is a branch of philosophy that focuses on issues of right and wrong in
human affairs. Ethical Communicators (a) respect audience; (b) consider the result of
communication; (c) value truth; (d) use information correctly; and, (e) do not falsify
information.

SUMMARY

Communication is defined as the process of transmitting information and common


understanding from one person to another. Communication follows a process. There are
8 elements of communication: (a) Source; (b) Message; (c) Channel; (d) Receiver; (e)
Feedback; (f) Environment; (g) Context; (h) Interference. Principles are consideration in
the communication process. These principles will ensure effectiveness along the
communication process.
Ethics is defined as a set of rules or guidelines; these are theories as to which is
right or wrong. In communication, ethics is considerable important because it would likely
guide everyone to effective communication process and effectives. Communication ethics
emphasizes that morals influence the behavior of an individual, group, or organization
thereby affecting their communication.

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