Ambient Media Presentation
Ambient Media Presentation
MEDIA
Urza Acharya
Avatar Pathak
Julin Rajbhandari
Sejol Pradhanang
Sulav Dhital July 25, 2023
Media Entrepreneurship and Management
WHAT IS AMBIENT MEDIA?
integrate
2 seamlessly
catch
3 consumers off
guard
Media Business:
AMBIENTXPOSURE
Create ambient media plans
for Nepali businesses
Media Objectives
Mission:
"Transform advertising experiences Objective:
through creative, innovative, and "To revolutionize advertising through
contextual ambient media solutions, innovative ambient media solutions
connecting brands with their audiences that captivate audiences and drive
in unique and memorable ways." brand engagement."
Vision:
Policy:
"To be the leading ambient media
"Adhere to ethical practices, prioritize
agency globally, revolutionizing the
advertising landscape by delivering
safety, and respect data privacy
cutting-edge campaigns that resonate while delivering cutting-edge ambient
with people, inspire brand loyalty, and media campaigns with a positive
leave a positive impact on society and environmental impact."
the environment."
Team
stickers
interactive
Installations:
elements
Sample Flash Worldlink's
Mobs baloons
tastings Barashinghe's
lifesize beers
BUDGETING: 1 year plan
MAIN ASSESTS
OFFICE SPACE:
HUMAN CAPITAL
Commercial Area Salaries and shares of the company
A Flat Rs.5,00,000 (for 12 months) shares
Rs. 50,000 X 12 months in certain
Rs. 6,00,000 percentage
PHYSICAL ASSETS
MISCELLANEOUS
Equipments and Machinery
IT Infrastructure:
Laptops, Printers and Scanners
Rs. 5,00,000 Design Software tool, Internet
Furniture: Table, Chairs, Lockers Food and transportation TOTAL:
and Racks Rs. 2,00,000
Rs. 19,50,000
Rs. 1,50,000
REVENUE & EXPENDITURE: 1 year plan
PARTNERSHIPS AND EXECUTION FEE
COLLABORATIONS
Media Buying and Placements
Working with partner companies Content Creation and Management
with monthly projects for each one Marketing and Campaigns
Quarter 3:
Number of new clients: 4 Quarter 4:
Average revenue per client: Rs Number of new clients: 2
60,000 Average revenue per client: Rs 65,000
Repeat business from existing Repeat business from existing clients: 8 Total Revenue:
clients: 5
Total Revenue for Quarter 4 = Rs19,70,000
Total Revenue for Quarter 3 =
Rs6,50,000
Rs5,40,000
Human Resource Strategy
Media House Organizational Structure
Media Positions Required Motivation Strategy Content Creation and Production:
Creative Associates Employee Recognition and Rewards
Marketing and Advertising
Human Resource Creative Challenges and Competitions
Distribution and Broadcasting
Associates Collaborative and Fun Workspaces
Technology and Digital Media
Sales Associates Flexibility and Work-Life Balance
Sales and Business Development
Cleaning/Cooking Staff Team-Building Activities
Finance and Administration
Transparent Communication