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Ambient Media Presentation

2 - Bonuses based on performance and Creative Director Associate: 3 revenue targets achieved Manager: 1 - Quarterly and annual reviews with Copywriters: 2 feedback and growth opportunities Account Managers: 2 - Flexible work hours and remote work Graphic Designers: 2 options Project Managers: 2 - Training and skill development Videographers: 2 Total: 10 opportunities - Competitive compensation and benefits Account Management: Recruitment Strategy - Team outings and events for bonding Account Director - Job postings on LinkedIn, - Open communication culture Facebook, and company website - Flat organizational structure

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Sulav Dhital
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0% found this document useful (0 votes)
35 views21 pages

Ambient Media Presentation

2 - Bonuses based on performance and Creative Director Associate: 3 revenue targets achieved Manager: 1 - Quarterly and annual reviews with Copywriters: 2 feedback and growth opportunities Account Managers: 2 - Flexible work hours and remote work Graphic Designers: 2 options Project Managers: 2 - Training and skill development Videographers: 2 Total: 10 opportunities - Competitive compensation and benefits Account Management: Recruitment Strategy - Team outings and events for bonding Account Director - Job postings on LinkedIn, - Open communication culture Facebook, and company website - Flat organizational structure

Uploaded by

Sulav Dhital
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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AMBIENT

MEDIA
Urza Acharya
Avatar Pathak
Julin Rajbhandari
Sejol Pradhanang
Sulav Dhital July 25, 2023
Media Entrepreneurship and Management
WHAT IS AMBIENT MEDIA?

Unconventional Creative Content Targeted


Placement Marketing
Utilize creative and
Placing advertisements in Targeted to specific
interactive content that
unexpected locations or locations or
fits seamlessly into the
situations, catching demographics, allowing
environment where it
consumers off guard and brands to reach their
appears.
making the message desired audience in a
more memorable. more personalized and
direct way
attention-
1 grabbing

integrate
2 seamlessly

catch
3 consumers off
guard
Media Business:
AMBIENTXPOSURE
Create ambient media plans
for Nepali businesses
Media Objectives

Mission:
"Transform advertising experiences Objective:
through creative, innovative, and "To revolutionize advertising through
contextual ambient media solutions, innovative ambient media solutions
connecting brands with their audiences that captivate audiences and drive
in unique and memorable ways." brand engagement."

Vision:
Policy:
"To be the leading ambient media
"Adhere to ethical practices, prioritize
agency globally, revolutionizing the
advertising landscape by delivering
safety, and respect data privacy
cutting-edge campaigns that resonate while delivering cutting-edge ambient
with people, inspire brand loyalty, and media campaigns with a positive
leave a positive impact on society and environmental impact."
the environment."
Team

Urza Acharya Julin Rajbhandari Sulav Dhital Avatar Pathak Sejol


Pradhanang
COO and Human Creative and Marketing and PR Project and
CEO Resource Designs Head Manager Finance Manager
Management
SWOT ANALYSIS
Strengths Weaknesses Opportunities Threats

1. Niche targeting for


1. Innovative and
1. Limited reach 1. Competition from
compared to
specific
captivating campaigns traditional and digital
mainstream channels demographics
advertising
2. Cost-effective 2. Growing trend in
2. Difficulty in 2. Economic
alternative to traditional ambient media usage
measuring campaign
advertising downturns affecting
effectiveness
marketing budgets
3. Versatile and
3. Integration with
3. Potential regulatory digital technology for
adaptable to different challenges and public 3. Technological
environments enhanced disruptions impacting
perception issues
experiences campaign execution.
4. Capitalization on non- 4. Elaborate setups or
traditional spaces to technology integration 4. Collaborating with 4. Adapting to the
engage consumers in may require substantial other businesses and rapidly evolving
unexpected and resources and event organizers to advertising landscape
captivating ways investments expand reach and and changing
creativity consumer
preferences.
PEST ANALYSIS

Political Economical Socio-Cultural Technological

Government regulations Overall economic Consumer attitudes (e.g., Advancements in digital


on outdoor advertising conditions receptiveness, technology enable
Permits and licensing Economic growth perception of interaction
requirements for placing affecting advertising intrusiveness). Integration of location-
ambient media displays opportunities in Cultural considerations based technology for
in specific locations. emerging markets. in different regions personalized ambient
Political stability Competition and pricing Trends in urbanization advertising.
and changes in Rapid changes in
Government initiatives pressures within the
consumer behavior technology may require
supporting innovative media and advertising
Environmental concerns continuous updates to
advertising and creative industry.
related to the use of stay relevant and
industries.
materials competitive.
Industry Analysis: Nepal's context
Big Marts
Internationally:
Stairs BhatBhatenis: Bill boards,
marketing Point-of-sale hoarding
(POS)
Point-of-purchase boards inflatable dolls
(POP) benches

stickers
interactive
Installations:
elements
Sample Flash Worldlink's

Mobs baloons
tastings Barashinghe's
lifesize beers
BUDGETING: 1 year plan
MAIN ASSESTS
OFFICE SPACE:
HUMAN CAPITAL
Commercial Area Salaries and shares of the company
A Flat Rs.5,00,000 (for 12 months) shares
Rs. 50,000 X 12 months in certain
Rs. 6,00,000 percentage

PHYSICAL ASSETS
MISCELLANEOUS
Equipments and Machinery
IT Infrastructure:
Laptops, Printers and Scanners
Rs. 5,00,000 Design Software tool, Internet
Furniture: Table, Chairs, Lockers Food and transportation TOTAL:
and Racks Rs. 2,00,000
Rs. 19,50,000
Rs. 1,50,000
REVENUE & EXPENDITURE: 1 year plan
PARTNERSHIPS AND EXECUTION FEE
COLLABORATIONS
Media Buying and Placements
Working with partner companies Content Creation and Management
with monthly projects for each one Marketing and Campaigns

CREATIVE LABOUR FEE MARKET RESEARCH AND


Creative services such as graphic ANALYSIS
designing, copywriting, video Consultations and Strategy
production, and branding
SALES REVENUE: 1 year plan
Quarter 1:
Quarter 2:
Number of new clients: 6
Average revenue per client: Rs 60,000 Number of new clients: 3
Repeat business from existing clients: Average revenue per client: Rs 60,000
0 Repeat business from existing clients: 4
Total Revenue for Quarter 1 = Total Revenue for Quarter 2 =
Rs3,60,000 Rs4,20,000

Quarter 3:
Number of new clients: 4 Quarter 4:
Average revenue per client: Rs Number of new clients: 2
60,000 Average revenue per client: Rs 65,000
Repeat business from existing Repeat business from existing clients: 8 Total Revenue:
clients: 5
Total Revenue for Quarter 4 = Rs19,70,000
Total Revenue for Quarter 3 =
Rs6,50,000
Rs5,40,000
Human Resource Strategy
Media House Organizational Structure
Media Positions Required Motivation Strategy Content Creation and Production:
Creative Associates Employee Recognition and Rewards
Marketing and Advertising
Human Resource Creative Challenges and Competitions
Distribution and Broadcasting
Associates Collaborative and Fun Workspaces
Technology and Digital Media
Sales Associates Flexibility and Work-Life Balance
Sales and Business Development
Cleaning/Cooking Staff Team-Building Activities
Finance and Administration
Transparent Communication

Recruitment Strategy Training and Development Employee Retention Strategy


Utilize Multiple Sourcing Strategy Giving shares
Channels Identify Training Needs
Commission
Employee Referral Provide Technical and Soft Skills
Employee Engagement Initiatives
Program Training
Health and Wellness Programs
Participate in Industry Feedback and Evaluation
Employee Surveys and Feedback
Events Leadership Development
Campus Recruitment
Celebrate Milestones and Anniversaries
Recognition and Incentives
Barasinghe, Advocacy
Program

Barashinghes—unline the beer—are


facing extinction. Drink, but don’t
poach.

Booze and cruise? Nah! Booze and


snooze
WAI WAI AMBIENT MEDIA
Esewa advertising, in
coordination with Pathao

Add stickers to the back of the


helmets of Pathao riders

Increase visibility as Pathao riders


interact with several people during the
day
Thank
you!!

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