Sanjeev Agrawal Global Educational (SAGE) University,

Bhopal
Schemes and Syllabus

for

Bachelor of Business Administration (BBA)

School of Management

SESSION: 2020-21

1
 Bachelor of Business Administration (BBA)
3 Years Degree Program

Program Educational Objectives (PEOs)

PEO – 1: After completion of three years’ Bachelor of Business Administration (BBA),

Students will be capable of making a positive contribution to business, trade and industry in
the national and global context.
PEO – 2: Students will be able to Identify and analyze ethical conflicts and social
responsibility issues involving among different stakeholders of the business.
PEO - 3: Program offers variety of specialization courses to students which will have a
strong foundation to pursue professional careers and take up higher learning courses such as
MBA, CA, M. Phil, Ph.D as well as research.
PEO - 4: Students with an interest in self-employment, the program offers courses in making
them able to initiate and build upon entrepreneurial ventures.
PEO - 5: The program will help students in recognizing the need for adapting change and
have the aptitude and ability to engage in independent and life – long learning of socio-
economic, technological and global change.

2
Program Outcomes

Program aims at:

PO 1: Developing the knowledge, skill and attitude to apply the principles of management
science creatively and systematically to solve management problems and work effectively in
business and non-business organizations.
PO 2: Identifying business opportunities, design and implement innovations in workspace by
applying in-depth knowledge and understanding of management such as banking and
finance, accounting, marketing, HR, event management, IT along with the tools such as MS
Excel, MS Office, etc
PO 3: Demonstrating the critical thinking and the ability to identify and formulate research
problems, Review literature, define and analyze management research problems to provide
valid conclusions and contextual approaches across a variety of subject matter.
PO 4: Applying reasoning informed by the contextual knowledge to assess societal, health,
safety, legal and cultural issues and the consequent responsibilities relevant to management
practice.
PO 5: Exhibit knowledge gained in finance to prove proficiency with the ability to engage in
professional courses like CA, CS, ICWA and other courses.
PO 6: Students will learn and understand about banking reforms, financial institutions in
India and in global context, and will be able to apply the theoretical knowledge to build their
career in banking and finance sector.
PO 7: The students will be able to work well in teams, including virtual settings, inculcate a
global mindset, develop functional and general management skills, integrates theories and
able to perform strategic analysis.

PO 8: Students having specialization in Event Management with media and entertainment

can handle work in event and media industry or can be self-entrepreneur in the specialized
stream.
PO 9: Function effectively as an individual and as a member or leader in teams, in
multidisciplinary settings by demonstrating life skills, coping skills and human values as an
Event manager.
PO 10: Students having specialization in Information Technology can handle work at
industrial sector, Software development Companies etc.

3
 Curriculum Component

Components Credits

Program Core (18 Courses) 72

Program Electives (Discipline Specific Electives) (06 Courses) 24

Generic Electives (04 Courses) 8

Ability & Skill Development (Ability Enhancement Courses) 12

Ability & Skill Development (Skill Enhancement Courses) 10

Project Based Learning (PBL)/MOOCs (04 courses) 8

Summer Training Internship & Business Research project Dissertation 8

International Context/Yoga & Mediation (06 Courses)*

Green Credit (06 Courses)*

Total 142

*Mandatory non-credited course

4
 Distribution of credits across all components

Project
Based
Ability & Skill Development
Learnin
SEM Disciplin
Progra Generic g (PBL)/ Project/ Internation Gree Total
No. e Specific
m Core Elective Filed al Context/ n Credi
Electives
s (GE) work Yoga Credi t
(DSE)
Ability Skill PBL/ & t*
Enhancemen Enhanceme MOOCs Mediation*
t Courses nt Courses

I. 12 4 - 2 2 2 - 22

II. 12 4 - 3 2 2 - 23

III. 12 4 2 3 2 2 - 25

IV. 12 4 2 2 2 2 - 24

V. 12 4 2 2 - - 4 24

VI. 12 4 2 - 2 - 4 24

Total 72 24 8 12 10 8 8 142

*Mandatory non-Credited course

5
 SCHEME FOR BBA

First Year – Semester First

Contact
Weightage Weightage

ESE Duration
Hours per GT
(Theory) (Practical)

(Hours)
Credits
Week
Course
Course Title
Code
L T P MSE ASG TA ATTD ESE T CE ESE T

Environment
UC20B101
Studies and
2 - - 2 3 30 5 5 10 50 100 0 0 0 100
Disaster
Management
UC20B102 Communication
2 - - 2 3 30 5 5 10 50 100 0 0 0 100
Skills
MG20B101 Principles of
4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Management
MG20B102 Financial
3 2 - 4 3 30 5 5 10 50 100 0 0 0 100
Accounting
MG20B103 Business
4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Environment
Refer Table1
to 4 DSE - - - 4 3 - - - - - - - - - 100
Project Based - - - -
- - 4 2 2 - - 50^ 50 100 100
PB20B101 Learning-I
Yoga and - - - - - - 50^ - 50 50
IY20B101 - 2 - - -
Meditation-I *
- - - - - - 50^ - 50 50
GC20B101 Green Credit-I * - 2 - - -

Total 22 800

* Mandatory Non-Credit Course

L – Lecture, T – Tutorial, P – Practical, ESE – End Semester Exam, MSE – Mid Semester Exam, ASG – Assignment, TA –
Teacher’s Assessment, ATTD – Attendance, T – Total, CE – Continuous Evaluation, GT – Grand Total

^To be Assessed by Panel of Expert

6
 First Year – Semester Second
Contact
Hours Weightage Weightage

ESE Duration
GT
per (Theory) (Practical)

(Hours)
Credits
Week
Course Code Course Title

L T P MSE ASG TA ATTD ESE T CE ESE T

UC20B201 Computer
3 - - 3 3 30 100 0 0 0 100
Application– I 5 5 10 50
Entrepreneurshi
UC20B202
p 2 - - 2 3 30 5 5 10 50 100 0 0 0 100
Development
MG20B201 Quantitative - 100 0 0 0 100
3 2 4 3 30 5 5 10 50
Techniques
MG20B202 Financial - 100 0 0 0 100
3 2 4 3 30 5 5 10 50
Management
Organization
MG20B203
Behavior and 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
HR
Refer Table1
to 4 DSE - - - 4 3 - - - - - - - - - 100
Project Based
- - 4 2 2 - - - - - - 50^ 50 100 100
PB20B201 Learning-II
Yoga and 50^ - 50 50
IY20B201 - 2 - - - - - - - - -
Meditation-II *
50^ - 50 50
GC20B201 Green Credit-II * - 2 - - - - - - - - -

Total 23 800

* Mandatory Non-Credit Course

L – Lecture, T – Tutorial, P – Practical, ESE – End Semester Exam, MSE – Mid Semester Exam, ASG – Assignment, TA –
Teacher’s Assessment, ATTD – Attendance, T – Total, CE – Continuous Evaluation, GT – Grand Total

^To be Assessed by Panel of Expert

7
 Second Year – Semester Third
Contact

ESE Duration
Weightage Weightage
Hours per GT
(Theory) (Practical)

(Hours)
Credits
Course Week
Course Title
Code
ES
L T P MSE ASG TA ATTD T CE ESE T
E

Computer
UC20B301
Application 3 - - 3 3 30 5 5 10 50 100 0 0 0 100
– II
Quantitative
UC20B302 2 - - 2 3 30 5 5 10 50 100 0 0 0 100
Aptitude – I
Marketing
MG20B301 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Management
Business
MG20B302 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Economics
MG20B303 Business 100 0 0 0 100
3 2 - 4 3 30 5 5 10 50
Laws
Refer Table1 DSE - - - 4 3 - - - - - - - - - 100
to 4
Refer Table Generic
5 and 6 Elective 2 - - 2 3 30 5 5 10 50 100 0 0 0 100
–I
Project Based
PB20B301 - - 4 2 2 - - - - - - 50^ 50 100 100
Learning-III
Yoga and
50^ - 50 50
IY20B301 Meditation-III - 2 - - - - - - - - -
*
Green Credit- 50^ - 50 50
GC20B301 - 2 - - - - - - - - -
III *
Total 25 900

* Mandatory Non-Credit Course

L – Lecture, T – Tutorial, P – Practical, ESE – End Semester Exam, MSE – Mid Semester Exam, ASG – Assignment, TA –
Teacher’s Assessment, ATTD – Attendance, T – Total, CE – Continuous Evaluation, GT – Grand Total

^To be Assessed by Panel of Expert

8
 Second Year – Semester Forth
Contact
Weightage Weightage

ESE Duration
Hours per GT
(Theory) (Practical)

(Hours)
Credits
Week
Course
Course Title
Code
MS
L T P ASG TA ATTD ESE T CE ESE T
E

UC20B401 Design 100 0 0 0 100

2 - - 2 3 30 5 5 10 50
Thinking
Quantitative
UC20B402 2 - - 2 3 30 5 5 10 50 100 0 0 0 100
Aptitude – II
Cost
MG20B401 3 2 - 4 3 30 5 5 10 50 100 0 0 0 100
Accounting
Research
MG20B402 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Methodology
Integrated
MG20B403
Marketing 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Communication
Refer Table1 DSE
to 4 - - - 4 3 - - - - - - - - - 100
Refer Table Generic
5 and 6 2 - - 2 3 30 5 5 10 50 100 0 0 0 100
Elective – II
Project Based
PB20B401 - - 4 2 2 - - - - - - 50^ 50 100 100
Learning-IV
Yoga and 50^ - 50 50
IY20B401 - 2 - - - - - - - - -
Meditation-IV*
Green Credit-IV 50^ - 50 50
GC20B401 - 2 - - - - - - - - -
*
Total 24 900

* Mandatory Non-Credit Course

L – Lecture, T – Tutorial, P – Practical, ESE – End Semester Exam, MSE – Mid Semester Exam, ASG – Assignment, TA
– Teacher’s Assessment, ATTD – Attendance, T – Total, CE – Continuous Evaluation, GT – Grand Total

^To be Assessed by Panel of Expert

9
 Third Year – Semester Fifth
Contact

ESE Duration
Weightage Weightage
Hours per GT
(Theory) (Practical)

(Hours)
Credits
Course Week
Course Title
Code
L T P MSE ASG TA ATTD ESE T CE ESE T

Introduction to
UC20B501
Management 2 - - 2 3 30 5 5 10 50 100 0 0 0 100
and Leadership
MG20B501 Management 100 0 0 0 100
3 2 - 4 3 30 5 5 10 50
Accounting
MG20B502 Business
Communicatio 3 2 - 4 3 30 5 5 10 50 100 0 0 0 100
n–I
Business
MG20B503
Ethics and
/ 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Corporate
CM20B503 Governance
Refer Table1 DSE - - - 4 3 - - - - - 100 - - - 100
to 4
Refer Table Generic
2 - - 2 3 30 5 5 10 50 100 0 0 0 100
5 and 6 Elective – III
Yoga and 50^ - 50 50
IY20B501 - 2 - - - - - - - - -
Meditation-V*
Green Credit-V 50^ - 50 50
GC20B501 - 2 - - - - - - - - -
*
Summer
SI20B501 Internship - - 8 4 4 - - - - - - ^100 100 200 200
Project
Total 24 900

* Mandatory Non-Credit Course

L – Lecture, T – Tutorial, P – Practical, ESE – End Semester Exam, MSE – Mid Semester Exam, ASG – Assignment, TA –
Teacher’s Assessment, ATTD – Attendance, T – Total, CE – Continuous Evaluation, GT – Grand Total

^To be Assessed by Panel of Expert

10
 Third Year – Semester Sixth
Contact
Hours Weightage Weightage

ESE Duration
GT
per (Theory) (Practical)

(Hours)
Credits
Course Week
Course Title
Code
L T P MSE ASG TA ATTD ESE T CE ESE T

Social and
UC20B601
Professional 2 - - 2 3 30 5 5 10 50 100 0 0 0 100
Ethics
Business
MG20B601
Communication 3 2 - 4 3 30 5 5 10 50 100 0 0 0 100
– II
Production and
MG20B602
Operations 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Management
Business Policy &
MG20B603 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Strategy
Refer Table1 DSE - - - 4 3 - - - - - 100 - - - 100
to 4
Refer Table Generic
5 and 6 2 - - 2 2 30 5 5 10 50 100 0 0 0 100
Elective – IV
Yoga and 50^ - 50 50
IY20B601 - 2 - - - - - - - - -
Meditation-VI*
Green Credit- 50^ - 50 50
GC20B601 - 2 - - - - - - - - -
VI*
Dissertation - - - - - - 50 50 100 100
MGPB601 - 2 6 4 2
Project
Total 24 800

* Mandatory Non-Credit Course

L – Lecture, T – Tutorial, P – Practical, ESE – End Semester Exam, MSE – Mid Semester Exam, ASG – Assignment,
TA – Teacher’s Assessment, ATTD – Attendance, T – Total, CE – Continuous Evaluation, GT – Grand Total

^To be Assessed by Panel of Expert

11
 List of Program (Discipline Specific) Electives (DSE)

Table1: Track 1 : General

Contact Hours Weightage Weightage

(Theory) (Practical)

ESE Duration(Hours)
per
Course Course Title Week

Credits
GT
Sem Code

L T P MSE ASG TA ATTD ESE T CE ESE T

I MG20B104 International 4 - - 4 3 30 5 5 10 50 100 0 0 0 100

Business

II MG20B204 Human Resource 4 - - 4 3 30 5 5 10 50 100 0 0 0 100

Management

III MG20B304 Retail 4 - - 4 3 30 5 5 10 50 100 0 0 0 100

Management

IV
MG20B404 Service 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Marketing

V MG20B504 Team Building - - 5 100 0 0 0 100

and Leadership 4 4 3 30 5 10 50

MG20B604 Sales and

VI
Distribution 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Management

12
 Table2: Track 2 BBA Banking and Finance

Contact Hours Weightage Weightage

(Theory) (Practical)

ESE Duration(Hours)
per
Course Course Title Week

Credits
GT
Sem Code

L T P MSE ASG TA ATTD ESE T CE ES T

E

I MG20B105 Introduction to 4 - - 4 3 30 5 5 10 50 100 0 0 0 100

Banking

II MG20B205 Indian Banking 4 - - 4 3 30 5 5 10 50 100 0 0 0 100

System
Management of
MG20B305 Financial
III 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Services and
Institutions
IV
4 - - 4 3 30 5 5 10 50 100 0 0 0 100
MG20B405 Retail Banking
Security
MG20B505 Analysis and
V - - 5 100 0 0 0 100
Investment 4 4 3 30 5 10 50
Management
International
MG20B605 Finance &
VI Foreign
4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Exchange
Management

13
 Table 3: Track 3 Event Management with Media & Entertainment

Contact Hours Weightage Weightage

(Theory) (Practical)

ESE Duration(Hours)
per
Course Course Title Week

Credits
GT
Sem Code

L T P MSE ASG TA ATTD ESE T CE ES T

E

MG21B106 Basics of
I 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Event
Management

II MG20B206 Event 4 - - 4 3 30 5 5 10 50 100 0 0 0 100

Accounting

MG20B306 Event Planning

III and 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Marketing
Skills

IV MG20B406 Event
4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Logistics and
Coordination

MG20B506 Event
V Advertising - - 5 100 0 0 0 100
and Media 4 4 3 30 5 10 50
Management

MG20B606 Legal issues in

VI
Event 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Management

14
 Table 4: Track 4 Information Technology Management

Contact Hours Weightage Weightage

(Theory) (Practical)

ESE Duration(Hours)
per
Course Code Course Title Week

Credits
GT
Sem
L T P MSE ASG TA ATTD ESE T CE ES T
E

MG20B107 Introduction to
I 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Operating
System

MG20B207 Fundamentals
of Information
II 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Technology in
Business
Process

III MG20B307 E-Business 4 - - 4 3 30 5 5 10 50 100 0 0 0 100

Technology
Information
IV MG20B407 Technology and
4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Regulatory
Compliance

V MG20B507 Big Data - - 5 100 0 0 0 100

4 4 3 30 5 10 50

MG20B607 Information
VI
Technology 4 - - 4 3 30 5 5 10 50 100 0 0 0 100
Audit

15
 List of Generic Electives

Students of all Undergraduate programs are required to study ONE generic elective in each of the semesters from 3 rd to 6th. They may
choose any one of the following courses (excluding the courses offered by the parent departments, if not stated otherwise).

Table 5: Generic Electives for III Semester

SN Code Nomenclature of the Course Offering School

1. GE20B301 Introductory Biology School of Sciences

2. GE20B302 Basic Analytical Chemistry School of Sciences

3. GE20B303 Basic Instrumentation Skills School of Sciences

4. GE20B304 Elementary Number Theory School of Sciences

5. GE20B305 Production Technology for Vegetable and Spices School of Agriculture

School of Arts, Humanities and Social
6. GE20B306 General Studies – I
Sciences
7. GE20B307 Basics of Acting School of Performing Arts

8. GE20B308 C++ Programming School of Engineering & Technology

School of Journalism and Mass
9. GE20B309 Photography
Communication
10. GE20B310 Introduction to Retail Chain System School of Commerce

Table 6: Generic Electives for IV Semester

SN Code Nomenclature of the course Offering School

1. GE20B401 Genetics and Society School of Sciences

2. GE20B402 Green Chemistry and Green Methods in Chemistry School of Sciences

3. GE20B403 Electrical circuit Network Skills School of Sciences

4. GE20B404 Introduction to statistical methods and probability School of Sciences

5. GE20B405 Farming System & Sustainable Agriculture School of Agriculture
School of Arts, Humanities and Social
6. GE20B406 General Studies – II
Sciences
7. GE20B407 Bollywood Signature Moves School of Performing Arts

8. GE20B408 R Programming School of Engineering & Technology

9. GE20B409 Typography School of Design

10. GE20B410 Building Leadership &Fellowship Skills School of Commerce

16
 Semester - I
SYLLABUS FOR BBA
FIRST YEAR – SEMESTER FIRST

Course Total Lectures: 60

Principles of Management
Name: Practical: 0
Course Code: MG20B101 4.0.0.4
Course Objective: This course describes the principles, techniques, and concepts needed for managerial
analysis and decision-making. It highlights the effective management of planning, organizing, influencing,
and controlling related to the internal and external
environment.
Unit Contents Hours
Concepts of Management: Introduction to Basic Managerial Concepts,
Definition and Meaning of Management, Management as a Science or Art,
1. Functions and Responsibilities of Management, Principles of Management, 14
School & Thoughts of Management,
Forms of Business Organization.
Planning: Nature and Definition of Planning, Process, Types and
2. Significance, planning vs. Forecasting, Strategies and Policies, 10
MBO, Decision making: Process & Significance.
Organizing: Nature and Purpose of organizing, Importance and
3. process of Organizing, Organizational structures: types and 12
relevance, Line and Staff relationship, Delegation of Authority.
Direction: Principles & Techniques, Motivation: Types &
4. Significance, Hierarchy, Theory X & Y of Motivation, Leadership: 14
Styles and Importance.
Controlling: The system and Co-ordination: Meaning, Principlesand
5. Coordination. 10

17
Course Outcomes
At the end of the course the student should be able to:

CO1 Students will be able to have clear understanding of managerial functions.

CO2 Students will be able know planning, organizing process and will able to
apply appropriately.
CO3 Develop basic knowledge on international aspect of management to
understand the planning process in the organization.
CO4 Demonstrate the ability to directing, leadership and communicate
effectively.
CO5 Formulate best control methods.

Books:
 Pillai R. S. N., Kala S. Principles and Practices of Management , New
Delhi: S.Chand, Latest edition.
Text Books  Sakthivel M.M. Management Principles and Practices, New Delhi:New Age
International Publisher, Latest edition.
 Gupta S. “Principles of Management”, Uttar Pradesh: SBPD, Latest edition.
 Saksena S C. “Principles of Management”, New Delhi: Sahitya Bhawan, Latest
edition.
 Koontz H . , Weihrich H. “Essentials of Management” , N e w Y o r k :
Refere nce
Tata McGraw Hill, Latest edition
Books
 Stephen A., Robbins., Decenzo D.A. , Coulter M. “Fundamentals of
 Management”, United Kingdom: Pearson Education, Latest edition.

18
Course Name Theory Lectures: 60
Financial Accounting
Practical: 0

Course Code:MG20B102 3-1-0-4

Course Objectives:
This course is designed to acquaint students with the basics of Accounting. The mainobjectives of
the course are:
1. To introduce the basics of financial accounting and enabling the student to preparefinancial
statement.
2. To build a base for learning financial accounting.
3. To develop the analytical skills of financial position of Business.
UNIT CONTENT HOURS
Accounting: meaning, definition, objectives, scope, basic, terms, accounting
principles, branches of accounting, uses & limitations of Accounting, Concepts
& Conventions, Accountings uses, Accounting information.
Accounting equations – Meaning of accounting equation, compensation of
1 10
accounting, effects of transactions. Double Entry System – its advantage,
ledger, meaning, utility, posting entries. Practical system of book keeping,
Differences between Book-keeping
and Accountancy.

Basic Accounting Procedure – Rules and types of accounts, Objective,

preparation, Journal, rules of debit & credit, method of journalizing, advantage.
2 –Cashbook, types of cash book, Single column, double column entries, 15
Ledgers, Trial Balance, errors &
rectification, Suspense Accounting – meaning, utility & preparation.
Preparation of Final Account: Trading Account, Profit & Loss
3 10
Account, Balance Sheet with and without Adjustments.
Bank Reconciliation Statement, Royalty Accounts, Accounting record
in the book of lease & landlord (When royalty is less than & morethan
4 12
minimum rent).
Preparation of accounts from incomplete records. UnderstandingCompany
Accounts Issue, forfeiture and reissue of shares and
5 13
debentures, understanding company final accounts and schedules.

19
Course Outcome(s)
At the end of the course the students should be able to:
Define the knowledge of preparation of Financial Statements and
CO1 financial schedules in accordance with Generally
Accepted Accounting Principles through analysis and synthesis of information as
well.
Demonstrate the functions of basic accounting procedures and combinepractice and
CO2 theoretical knowledge of financial accounting.
Utilize the knowledge to develop the analytical skills which facilitate the
CO3 decision making in Business situations.
Illustrate and analyze financial accounting problems and opportunities in reallife
CO4 situations.
Develop decision making skills to the students in the financial analysiscontext.
CO5
Text Books  Shukla M.C., Grewal T.S, . Gupta S.C. Advanced Accounts. Vol.-I. New
Delhi: S. Chand & Co., Latest edition.
 Maheshwari S.N., Maheshwari S K. “A text book of Accounting for
Management “, New Delhi: Vikas, Latest edition.
 Gupta S K. “Financial Accounting”, Uttar Pradesh: SBPD, Latest edition.
 Shukla S. Financial Accounting”,New Delhi: Sahitya Bhawan, Latest edition
ReferenceBooks  Tulsian P.C. “Financial Accounting”, New Delhi: Pearson, Latest edition.
 Lal J., Srivastava S. “Financial Accounting”, New Delhi: S Chand,Latest
edition.
 Dhamija. “Financial Accounting for managers”. New Delhi: Prentice Hall,
Latest edition.
 Gopal Rama, “Accounting for Managers”, New Delhi: New Age International,
Latest edition.

20
 Theory Lectures: 60
Business Environment
Course Name: Practical: 0
Course Code:MG20B103 4-0-0-4
Course Objectives:
1. The aim of this paper is to familiarize the students with the environmental factors andtheir
relevance in the business.
2. To expose them to the latest changes in the economic scene of the country as well as theglobal
business scenario.
3. To familiarize students with the political and social environment in relevance to business.
4. To acquaint the students with the emerging issues in business at national andinternational
level in the light of new economic development.
Units Contents Hours
Business Environment: Concept, Significance and Nature of
Business Environment, Element of Environment – Internal and
1.
External, Types of Environment, Significance of Business
15
Environment, Challenges and Problems of Indian Business
Environment.
Political Environment: Meaning and significance, Government
2. and Business Relationship in India- Provisions of Indian 10

Constitution to Business.
Social Environment: Meaning, Cultural Heritage, Social Attitudes,
3. impact of Foreign Culture, Castes and Communities, Joint Family 12

System, Linguistic and Religious Groups, Types of Social

Organisation, Social Responsibilities of Business.
Economic Environment: Economic Systems and its Impact on
4. Business, Macroeconomic Parameters like GDP, GDP- Growth 13

Rate, Population – Urbanisation. Fiscal Deficit- Investment Plans,

Per Capita Income and its Impact on Business Decisions- Five
Year Planning.
Global Environment: Factors Determining Global Environment-
Forex Environment, Financial System, Commercial Banks,
5. 10
Financial Institutions, RBI, Monetary Policy, stock exchange,
IDBI, Non-Banking Financial Companies (NBFCs).

21
Course Outcomes
At the end of the course student would be able to:
CO1 Develop the basic understanding of business and environment as one and
separate entries.
CO2 Describe the political environment and provisions of Indian constitution to
Business.
CO3 Acquire knowledge about the social environment and social responsibilities of
business.
CO4 Describe the Economic systems and its impact on busines.
CO5 Develop the understanding of factors determining global environment.

Books:
Text  Cherunilam F. “Business Environment: Text & Cases”, Mumbai:
HimalayanPublishing
Books
 Awasthappa K .(2018) : Essentials of Business environment – Text &
cases”,New Delhi :Himalaya Publishing House.
 Paul J.( 2018): Business Environment, NewDelhi :Tata McGraw Hill
Publishing Co., 1st Ed.
 Adhikary M.( 2004) : Economic Environment of Business,New Delhi:
Sultan Chand & Sons.
 Chidambaram K (1996) :“Business Environment”, New Delhi: Vikas.
Reference  Saleem S. (2015) :Business Environment, New Delhi: Pearson
Education.
Books

22
 Theory Lectures: 60
Course Name International Business Practical: 0
Course Code:MG20B104 4-0-0-4
Course Objectives:
This course describes the principles, techniques, and concepts needed for international business
management and its decision-making. Students will analyze international management and investment
strategies. This course provides insights on tools and practices that help to identify and interpret
international business opportunities. The course objectives of the course are listed below:
1. The students will introduce of the concept international business, reason,importance and
problems of international business.
2. The course will give knowledge about the international business environment andtheories of
international business.
3. The course will develop understanding about modes of entering into internationalbusiness.
4. The course will provide idea about the international organisation & agreements.
5. The course acquaints students with the conflict management and ethics related to
international business.

Units Contents Hours

Introduction to International Business: Meaning, Distinction
between domestic and international business, reason, importance,
1.
problems of international business,
12
Globalization: Importance, impact essential condition.
International business environment; economic, social, cultural,
political, legal or regulatory, technology, natural. Theory of
2. 12
international business
Modes of entering international business: E-business vs.
3. international business. Methods of entry into foreign markets:
Licensing, Franchising, Joint Ventures, Acquisitions, Strategic
14
Alliances; Trade barriers, Trade blocks.

International Organisation & Agreements: World trade

organisation (WTO), UNCTAD, IBRD, IMF, World bank.
4.
Foreign Direct Investment: Concept, types of FDI, forms of FDI, 13
advantages, limitations.

23
 Conflict Management and Ethics in International Business
management: Conflict in international business, sources and types,
5. 11
conflict resolutions, negotiation, ethical issues in international
business, ethical decision making.

Course Outcomes
At the end of the course student would be able to:
CO1 Define the concept, reason, importance and problems of international business.
CO2 Demonstrate the various environments of international business.
CO3 Utilize the modes of entry and methods of entry into foreign market.
CO4 Illustrate about the international organisation & agreements.
CO5 Interpret the conflict and manage the conflict in international business.

Books:
Text Books  Gupta C.B. (2014): International Business, New Delhi: S. Chand Publishing.
 Bhalla V.K..(2013): International business, New Delhi: S. Chand Publishing.
 Gupta S. (2015): International Business, Uttar Pradesh: McGraw Hill.
 Aswathappa K.. (2008): International Business, Uttar Pradesh: McGraw Hill.
 Sinha V.C.(2020): International Business, New Delhi: SBPD.
ReferenceBooks  Sharan V. (2011): International Business: concepts, environment and strategy, New Delhi:
Pearson.
 Daniels J.D., Radebaugh L.H., Sullivan D.P.(2014): International business, United
States: Prentice Hall.
 Hill C.W., Wee C.H., Udayasanker K.. (2012) International business: an Asian
perspective, Asia: Mc-Graw Hill Education.
 Rao S. International Business: Text & Cases, Mumbai: Himalaya PublishingPvt. Ltd.
 Ricky W.G., Michael P.W. (2005) International business: A managerial perspective,
United States: Prentice Hall.
 Sinha P.K.., Sinha S. (2008): International Business Management: A GlobalPerspective,
New Delhi: Excel Books.

24
Course Introduction to Banking Theory Lectures: 60
Name Practical: 0
Course Code:MG20BF105 4-0-0-4
Course Objectives:
This course is designed to acquaint students with the basics of banking. Banking is crucial to
economy and involves a gamut of activities. This course introduces students to major banking
activities, terminologies, instruments and policies related with banking and
acquaints them with the working of banks and the norms under which banks operate.
Units Contents Hours
Definition of Bank , history of banking, Banking System in India-
(i) Commercial Banks (ii) Private Sector Banks (iii) Public Sector
1.
Banks (iv) Foreign Banks (v) Regional Rural Banks (vi) Co-
12
operative Banks.
Reserve Bank of India- RBI - Origin and growth - Functions - Bank
Nationalization in India Banking Regulation Act - Banking Sector
Reforms. Other Acts/laws applied on banking.
Retail & Wholesale Banking Deposit Accounts – Savings
Accounts, Current Accounts, Fixed Deposit Accounts, Opening and
2. 10
operation of Accounts, Nomination, KYC requirements &
importance. Anti-money laundering: concept and role of banks,
Banker and Customer Relationship, Priority sector customers etc.
credit ratings- CIBIL.
Treasury management, loans & advances - Secured and
Unsecured loans, Term Loans, Cash Credit, Overdraft, Discounting
of Bills of Exchange, Modes of creating charge on Securities, Types
3. 14
of Securities, credit management, operational risk management by
banks;
Negotiable Instruments, Definition & Characteristics of Cheques,
Bills of Exchange & Promissory Notes, Crossings, Endorsements,
Collection and payment of Cheques, Liabilities of Parties, Foreign
exchange, priority sector lending, EFT, NEFT, RTGS,SWIFT,
Green Channel.

25
 Employment of Bank Funds- Liquid Assets-Cash in Hand, Cash
with RBI & Cash with other Banks, Investment in securities,
4.
Advances. Book Keeping and Accountancy for Bankers.
14
Documentation requirements.
Asset – liability management, managing liquidity- liquidity gap and
liquidity risk management, Non-performing assets, securitization-
concept and importance.
BASEL Norms- Introduction and importance, important decisions
of BASEL accords;
5. 10
Digital Banking. New age payment gateways- national &
International, payment clearing systems, internet banking, mobile
banking; payment banks, banking in rural areas
Microfinance and Financial Inclusion.

Course Outcomes
At the end of the course student would be able to:
CO1 Define the various concepts, terminologies and methodologies used in
banking.
CO2 Demonstrate the differences between asset and liabilities and their
management by banks and the different risks undertaken by banks.
CO3 Utilize the various laws, reforms and policy level changes in banking for
better decision making for personal as well as organizational level.
CO4 Illustrate the properties of different instruments of banking inclusive of latest
technological developments in banking.
CO5 Interpret the application of banking policy changes and new age banking and
the need for continuous reforms in banking sector- nationally and
internationally.
Books:
Text Books  Natarajan K., Gordon E. Banking Theory – Law and Practice,
Mumbai: HimalayaPublishing, 24th Revised Edition.
 Maheshwari S.N. Banking Law and Practice, New Delhi: Kalyani
Publications,Latest Edition
 Varshney P.N. (2017): Banking Law & Practice, New Delhi: Sultan
Chand & Sons.
 Iyengar G.V.(2007): Introduction to Banking, New Delhi: Excel books
 Muraleedharan D. Modern Banking- Theory & Practice, New Delhi:
PHI PrivateLimited, Second Edition.

26
Reference  Casu B., Girardone C., Molyneux P. (2006): Introduction to Banking.
United States: Prentice Hall .
Books
 Kothari V. Tannan’s Banking -Law and Practice in India, Chennai:
LexisNexis,26th Edition.
 Chaoudhry M. An introduction to Banking – principles, strategy and
risk management, New Delhi: WILEY , Second Edition.

27
Course Basics of Event Management Theory Lectures: 60
Name Practical: 0
Course Code:MG20BE106 4-0-0-4
Course Objectives:
1. To develop understanding about event management.
2. To learn about different types of events.
3. To develop knowledge about the event industry.
4. To study the procedural insights of event management.
Units Contents Hours
Introduction to Event Management
Event – Meaning,Significance , Analysis of Event, Scope of Event,
1. 15
Decision Makers – Event Manager, Technical Staff – Establishing of
Policies and Procedure – Developing Record Keeping Systems.
Event Management Procedure
Principles for Holding an Event, General Details, Permissions – Policies,
2. 10
Government and Local Authorities – Phonographic Performance, License,
Utilities – Fire Brigade, Ambulance, Catering,
Electricity, Water, Taxes Applicable.
Conduct of an Event
Preparing a Planning Schedule, Organizing Tables, Assigning
3. 12
Responsibility, Communication and Budget of Event – Checklist,
Computer Aided Event Management, Roles and Responsibilities of
Event Managers for Different Events.
Public Relations
Introduction to Public Relations – Concept – Nature – Importance –
4. 12
Limitations – Media – Types of Media – Media Management, Public
Relation Strategy and Planning. Brainstorming Sessions – Writings for
Public Relations.
Corporate Events
Planning of Corporate Event, Job Responsibility of Corporate Events
5. 11
Organizer, Arrangements, Budgeting, Safety of Guests and Participants,
Creating Blueprint, Need for Entertainment in Corporate Events and
Reporting.

28
Course Outcomes
At the end of the course student would be able to:
CO1 Define Students will be able to have understanding Different types of events.

CO2 Demonstrate Students will be able to judge the events on the basis of different
type of events.
CO3 Utilize the basic knowledge of event management in managing physical events.
CO4 Illustrate the concepts of event management on the real events being organized
by different organizations.
CO5 Interpret Students will have knowledge about the legal issues pertaining in the
event industry.

Books:
Text Book(s)  Stephen A., Hariharran. (2017): Principles of Event
Management ,Mumbai: Himalya Publishing House.
Reference Book(s)  Wagem L.V.D. Event Management, United States: Pearson
Publication

29
Course Introduction to Operating System Theory Lectures: 60
Name Practical: 0
Course Code:MG20BIT107 4-0-0-4
Course Objectives:
1. To develop understanding about operating systems and process management.
2. To learn about the inter process communication and synchronization.
3. To develop knowledge about the memory and storage management.
4. To study the system protection and system security.
Units Contents Hours
Operating System Overview: Evolution and types of operating systems.
Process Management: Process concepts, operations on processes, process
1. 15
control block. Scheduling: Types of schedulers, process scheduling
criteria, CPU scheduling algorithms, evaluation of scheduling algorithms.
Inter process Communication & Synchronization: Mutual Exclusion,
Semaphores, classic problems of synchronization, Deadlocks: reusable and
2. 10
consumable resources, characterization of deadlock, prevention,
avoidance, detection and recovery from deadlocks.
Memory Management: Basic hardware, address binding, swapping,
contiguous memory allocation, paging, and segmentation, Virtual memory
3. 12
Management: demand paging, page replacement algorithms, Allocation of
frames, Thrashing.
Storage Management: File concepts, access methods, directory structure, file
system implementation, directory implementation, disk space management,
4. 12
disk structure and disk scheduling algorithms. I/O systems:
I/O Hardware, polling, interrupt driven I/O, direct memory access.
System protection: Goals of protection, domain of protection, access
5. matrix. access control. System Security: System problem, program threats, 11

system and network threats, security tool. User authentication.

Course Outcomes
At the end of the course student would be able to:
CO1 Define Students will be able to have understanding of operating systems and
process management.
CO2 Demonstrate Students will be able describe Inter process communication and
synchronization.
CO3 Utilize Develop basic knowledge on memory management and virtual memory
management.
CO4 Illustrate Describe the storage management and input and output system.
30
CO5 Interpret Students will have knowledge about system protection and system
security.

Books:
Text Books  Silberschatz A., Galvin P.B., Gagne G. Operating System Concepts, United
States: Addition Wesley, 8th Ed.
 Bhatt P C. “An Introduction to operating Systems”, N e w D e l h i :
Prentice Hall.
 Silberschatz. Galvin. Gagne. Operating System Concepts, United States: John
Wiley & sons, inc
 Tanenbaum A.S. Operating systems design and implementation,
Prentice-Hall. United States
ReferenceBooks  Milenkovic M. Operating Systems: Concept and Design, United Sates:
McGraw Hill Inc.
 Tanenbaum A.S. “Modern Operating Systems", United States: Prentice Hall
Professional Technical Ref. 3rd Ed.
 Stalling W. “Operating System Internals and Design Principle”, India: Pearson
Education 6th Ed.
 Galvin P. B. “Operating System Principle”, India: Wiley, 7th Ed.
 Harris J. (2008) “Operating System SCHAUM’S OUTLINE”, Special Indian
edition, Tata McGraw Hill.

31
 FIRST YEAR- SEMESTER SECOND

Course Name: Quantitative Techniques Theory Lectures: 60

Practical: 0
Course Code:MG20B201 3-1-0-4
Course Objectives:
1. Demonstrate a sound knowledge of statistical terms
2. Be able to read and interpret statistical information and be able recognize when meaningful statistics
are (and are not) being used
3. Be able to apply quantitative techniques to solve a variety of business problem.

Units Contents Hours

Ratio – Gaining, Sacrificing Ratio, Proportion, Percentage, Commission.
Introduction to Sets. Forms and Types of set, Venn diagram, Basic
1. 12
Operations on Set, Union and Intersection of Set, Demorgan's Law for
two sets
Simultaneous Equations - Meaning, Characteristic Types and
calculations. Preparation of Invoice. Linear Equations in Two variables.

2. Solution of Linear Equation, Linear Equalities. Solution set for 10

equalities, Graphical Solution, Quadratic Equations, Root and Coefficient
of Quadratic Equations, Relation between Root and Coefficient.
Determinants and Matrices, Matrix- Definition. Types. Basic Operation

3. on Matrices. Transpose of Matrix. Determinants. Minors and Co factor. 14

Ad joint and Inverse of Matrix
Limits, Continuity and Logarithm, Introduction of Calculus, Methods of
Differentiation, Partial Derivative. Calculus Integral Calculus: Standard

4. formulas on Algebraic Differential Calculus: Exponential and 14

Logarithmic Function (Introductory), Logarithm-Use of logarithmic
Formulae
Exponential and Logarithmic integral. Definite and indefinite integral

5. (Introductory). Maxima and minima Functions. Simple and compound 10

Interest, Profit and Loss. Linear Programming - Introduction.

32
Course Outcomes
At the end of the course student would be able to:
CO1 Define statistical methods and tools that are essential for the empirical
andanalytical study of business policies.
CO2 Demonstrate the use of various statistical techniques in designing business
policies.
CO3 Utilize understanding about the quantitative aspects regarding research and
economic analysis.
CO4 Illustrate and stimulate Critical thinking by applying the statistical tools in
business.
CO5 Interpret Knowledge of Logarithms and methods of differentiation

Books:
Text  Bhardwaj R.S. “Mathematics for Economics and Business”, N e w D e l h i :
Books E x c e l B o o k s , Latest edition.
 Hazarika P. “Business Mathematics”, N e w D e l h i : S Chand, Latest edition.
 Dikshit A., Jain J.K. “Business Mathematics”, MumbaI:
Himalaya Publication, Latest edition.
 Sundaresan V., Jeysoelan S.B. An Introduction to Business
Mathematics, New Delhi: S. Chand, Latest edition.
 Shukla S.M. Business Mathematics, N e w D e l h i : Sahitya
Bhawan, Latestedition.
 Gupta S . C . , Kapoor V.K. “Fundamental of Mathematical Statistics”,
New Delhi: Sultan Chand & Sons.
Reference  Raghavanchari M. Mathematics for Management - An Introduction. Uttar
Books Pradesh: Tata McGraw Hill, Latest edition.
 Sancheti D.C., Kapoor V.K. “Business Mathematics”, New Delhi: Sultan
Chand & Sons, Latest edition.

33
Course Name: Financial Management Theory Lectures: 60
Practical: 0
Course Code:MG20B202 3-1-0-4
Course Objectives:
The objective of this is:
1. To provide in depth knowledge of financial management to the students
2. To enable them to make financial decision making in business, which are also highly important
for further studies in Management.
3. To provide the students with good understanding of Market structures.
Units Contents Hours
Introduction: Concepts, Nature, Scope, Function and Objectives of
Financial Management. Approaches to Financial Management -
1. Traditional, Modern; Basic Financial Decisions: Investment, 12
Financing and Dividend Decisions. Role of finance manager.
Sources of Finance:
Sources of Finance: External: - Shares, Debentures, Public Deposits,
2. borrowing from banks: - meaning, types, advantages and limitations 12
of these sources, Internal: - Reserves and surplus, Bonus shares
Retained earnings.
Capital Structure: Meaning criteria for determining capital structure,
3. Factors affecting capital structure, Capitalization:- Meaning, over 12
capitalization and Under Capitalization - meaning, causes,
consequences, remedies
Investment Decisions: Analysis of Risk and Uncertainty. Concept and
4. Computation of Time Value of Money, DCF and Non DCF methods of 12
Investment Appraisal. Project selection on the basis of Investment
Decisions. Valuating Investment Proposals for Decision Making.
Capital Rationing.

34
 Parameters of Business Efficiency & Working Capital Mgt.:
Understanding the Parameters of health of Business: Liquidity,
5. Profitability, Solvency and Efficiency; Developing the Concept of 12
Leverage in Finance. Degree of Operating Leverage, Financial
Leverage and Combined Leverage.
Management of Working Capital: Concepts, components,
Determinants and need of Working Capital. Computation of Working
Capital for a Company.
Course Outcomes
At the end of the course student would be able to:
CO1 Define important financial management concepts.
CO2 Understand financial management in relation to business decision-making
CO3 Describe relevance of different financial management concepts with reference to
real business situations.
CO4 Apply financial management for short and long term decision making.
CO5 Analyze and compare performance of any business based on financialinformation
available

Books:
Text 1. Dr. Rustagi R.P. Fundamentals of Financial Management(2021),
Books Delhi: Taxmann’sPublictions.
2. Pandey I.M. Financial Management(2021), New Delhi: Vikas Publication
House, 8th Ed.
3. Bhat S. Financial Management(2008), New Delhi :Excel Book
Reference 1. Chandra P. Financial management(2011) – Theory and Practice, New Delhi
Books : McGrawHill Education
2. Srivastava R. , Misra A.Financial Management(2012), New Delhi: Oxford –
UniversityPress
3. Horne J.C.V. , Wachowicz J.M. JR.(1990) Fundamentals of Financial
management, New Delhi: Prentice Hall of India Pvt. Ltd.

35
Course Name: Organization Behavior and HR Theory Lectures: 60
Practical: 0
Course Code: 4-0-0-4
MG20B203
Course Objectives:
1. To help the students to develop cognizance of the importance of human behaviour.
2. To enable students to describe how people behave under different conditions and understand why
people behave as they do.
3. To provide the students to analyse specific strategic human resources demands for future action.
4. To enable students to synthesize related information and evaluate options for the most logical and
optimal solution such that they would be able to predict and control human behaviour and improve
results
Units Contents Hours
Introduction to Organizational Behavior: Concept of Organizational
1. Behavior Scope and Application in Management – Contributions of 12
Other Disciplines to OB. Emerging Issues in Organizational
Behavior.
Personality, Perception and Attitudes: Personality: Meaning –
Determinants of Personality, Interactive Behavior and Interpersonal
2. Conflict. Perception, Attitude, Learning and Behavioral 10
Modification, Motivation, Leadership, Contemporary Business
Leaders

Group Dynamics: Meaning – Types of Groups – Functions of Small

3. Groups – Group Size Status – Managerial Implications – Group 14
Behavior – Group Norms – Cohesiveness – Group Think,
Organizational Change and Development

Introduction to HRM: Human Resource Management, HRM

4. functions, HRM Department, Procurement and Development 14
Functions, Training and development.

Introduction to Maintenance: Employee Welfare, and Integration

5. 10
Functions of HRM, Introduction to basic Labor Laws

Course Outcomes
At the end of the course student would be able to:
CO1 Define the concept of Organisation behavior in various levels.
CO2 Demonstrate the behavioral theories application in business organization.
CO3 Utilize the knowledge of organization behavior in understanding, predicting and
controlling the behavior of people within the organization.
CO4 Illustrate behavioral concepts in real practice.
CO5 Interpret the employee behavior in business organization.

36
Books:
Text  Khanka S, “OrganisationalBehaviour”, New Delhi: S Chand, Latest Edition.
Books  Shajahan & Shajahan, “OrganisationalBehaviour”, New Delhi: New Age
International, Latest Edition.
 Sharma F C. “OrganisationalBehaviour(2021)”, New Delhi: SBPD, Latest
Edition.
 Saksena.,Sankalp. “Management & OrganisationalBehaviour”,New Delhi:
Sahitya Bhawan Publication, Latest Edition.
Reference  Robbins S. P., Judge T. A., Sanghi S. Organizational Behavior(2009), New Delhi
Books : Pearson Publication.
 Aswathappa K. Organizational Behavior(2017), Mumbai: Himalaya Publishing
House.

37
Course Name: Human Resource Management Theory Lectures: 60
Practical: 0
Course Code: 4-0-0-4
MG20BG204
Course Objectives:
The objective of this is:
1. To provide in depth knowledge of human resource management to the students
2. To enable them understanding of various concepts and issues relating to human resources in an
organization.
3. To understand the factors having a direct or indirect affect over their performance.
Units Contents Hours
Introduction: Human Resource Management – Meaning, Nature and
1. Scope, Importance, Functions and Role of HR Manager – Advisory 12
and service function to other department – HRM function planning –
objectives and policies, organizing the HRM Department.
Procurement and Development Functions: Job Analysis, Job
2. description, job specification, recruitment, selection, placement and 12
induction and socialization

3. Training & development: Types and method, job change – career 12

planning, promotion, demotion, transfer, separations
Compensation Function: Job evaluation – Merit rating – Methods of
4. wage, payment, incentive compensation – Types, advantages, 12
perquisites. Wage system in India – Minimum wage, fair wage, living
Wage
Maintenance, Integration & Audit Functions: Administration of
welfare, amenities & fringe benefits, safety & accident prevention
5. work, environment fatigue safety, accident prevention. Employee 12
grievances and their redressal, suggestion schemes, administration of
discipline
Audit and Control Function: Performance appraisal – purpose,
factors, methods 360 degree feedback uses and application, human
resource accounting.

38
Course Outcomes
At the end of the course student would be able to:
CO1 Define important human resource management concepts.
CO2 Understand human resource management in relation to business decision-
making
CO3 Describe relevance of different human resource management concepts with
reference to real business situations.
CO4 Apply the learned concepts to different requirements of organizations with
respect to human resource development.
CO5 Analyze and map performance of human resources to the expected job role.

Books:
Text Books  Rao P .L. Comprehensive Human Resource Management, New Delhi:
Excel Books
 Rajkumar. Human Resource Management Strategic Analysis and
Cases,Delhi: I.K International Publishers
 Rao S. (2008) Essential of HRM and Industrial Relation, Mumbai:
Himalaya Publication
Reference  Ashwathappa K. Human Resource Management,Uttar Pradesh: Tata
McGraw Hill, 6th Ed
Books
 Mirza S. Human Resources Management,Uttar Pradesh: Tata McGraw Hill
6th Ed

39
Course Name: Indian Banking System Theory Lectures: 60
Practical: 0
Course Code:MG20BF205 4-0-0-4
Course Objectives:
1. To provide students with an overview of commercial banking in the Indian economy
2. To familiarize students with the regulatory framework of banks in India

Units Contents Hours

Introduction
Definition (as per Banking Regulation Act) and meaning of banking;

1. and importance of banks, Structure of Indian Banking System - 11

Scheduled and Non-scheduled; commercial, cooperative and regional
rural banks
Commercial Banks
Meaning, Nature, Definition and Importance of commercial banks
Growth, Development and weaknesses of Indian commercial banking
2. system from nationalization to reforms (in brief) Banking Sector 11
Reforms and development in Banking since the 1990’s Relative
importance of public sector banks, private sector banks and foreign
Banks
Cooperative Banks and Regional Rural Banks
Cooperative Banks: features, types, cooperative banking structure,
3. problems faced by cooperative banks in India, Recent development in 14
Indian cooperative banking sector Regional Rural Banks: features,
importance, problems, recent development in RRB’s
Reserve Bank of India

4. Functions of RBI as India’s Central Bank: Traditional and 12

Promotional functions.
Monetary policy – meaning; Instruments of credit control/ monetary
policy - Quantitative (variable reserve requirements, open market
5. 12
operations, bank rate, liquidity adjustment facility through repo and
reserve repo rate) and Qualitative instruments

40
Course Outcomes
At the end of the course student would be able to:
CO1 Define the state of Indian Banking System.

CO2 Demonstrate the procedure of banking system in India.

CO3 Utilize the knowledge in establishing the business setup.

CO4 Illustrate the monetary policy of Indian.

CO5 Interpret the RBI’s functioning.

Books:
Text  Bedi H. L. &Hardikar V. K. (1993): Practical Banking Advances,
Books New Delhi, UBS
 Burton M. &Lombra R. (2000): The Financial System and the
Economy: Principles of Money and Banking, Australia: South-
Western College
 Gordon E. & Natarajan K. (1998): Banking Theory, Law and
Practice, Mumbai, Himalaya
Reference  Indian Institute of Banking and Finance (2008): Principles & Practices of
Books Banking, New Delhi, Macmillan, 2nd Ed

41
Course Name: Event Accounting Theory Lectures: 60
Practical: 0
Course Code:MG20BE206 4-0-0-4
Course Objectives:
1. To develop understanding about the event cost accounting.
2. To learn about the event coating and budgets.
3. To describe about the income categories for an event.
4. To develop knowledge about the event market, technical and financial analysis.
Units Contents Hours
Introduction to Event Cost Accounting:Objectives and scope of event
cost accounting, event cost centres and cost units, event cost
classification, profit measurement, decision making and control,
1. elements of costing system, cost ascertainment, material cost, 12
employee cost, direct expenses, overheads, making of a cost statement
and profit calculations.
Event Costing: Fixed cost & variable cost, volume profit analysis,
break-even point, B.E.Panalysis for events, B.E.P. analysis as applied
2. 10
to event management and tactical decisions.
Budget and Events: Introduction, making the budget, do‘s, don‘ts,
contingency, monitoring the budget, budget review, budget control &
3. 14
variance.
Income categories for an event, expenses, venue, outdoor venues,
indoor venues, budget for sets, security, sound & lights, generators,
walkie talkie, pyros, advertising PR, print, hoardings, buses, public
4. relations, performers, use of cost centers in event management, event 14
management fees, percentage of the total event cost, flat fees, package
price.
Event market analysis, technical analysis, financial analysis, key
issues in project analysis, project appraisal, financial appraisal,
application for financial assistance, ratio analysis for events, means of
5. 10
financing, profitability & cash flow, managing cash flow in events
significance, types of expenses, accounting pattern, evaluation.

42
Course Outcomes
At the end of the course student would be able to:
CO1 Define Students will be able to define event cost accounting.
CO2 Demonstrate Students will be able describe about the fixed cost, profit analysis
and break-even analysis.
CO3 Utilize the knowledge Developed to formulate budgets and events.
CO4 Illustrate Describe the expenses, and income categories for an event.
CO5 Interpret Students will have knowledge about event market, technical, financial
and project analysis.

Books:
Text Books  Thukaram M. Management Accounting, New Delhi: New Age International,
latest edition.
 Maheswari S. Management Accounting, New Delhi: S Chand, latest edition.
 Maheswari S.N.A textbook of Accounting for Management, New Delhi: Vikas
Publishing, latest edition.
Reference  Rajasekaran V., Lalitha R.(2010) Financial Accounting, New Delhi: Pearson,
Books Latestedition.
 Khan M., Jain P. (2009)Management Accounting-Text, Problems and cases,
 U ttarPradesh :McGraw-Hill, Latest edition.
 Donoghue D. Financial Accounting for the hospitality, tourism,leisure, events
sects, Dublin (Ireland): Orpen Press.
 Brown. , Howard. Management Accounting(1986),USA: Plymouth:
Macdonald and Evan.

43
Course Name: Fundamentals of IT in Business Process Theory Lectures: 60
Practical: 0
Course Code:MG20BIT207 3-0-1-4

Course Objectives:
1. To give students a basic understanding of DBMS concepts.
2. To understand the the networking technologies used in business.
3. To develop knowledge of coding languages.
4. To know about the various softwares used in business.

Units Contents Hours

Database Management System: Components of data processing
system, Three level architecture of data base management system (Data
1. 12
Abstraction), Relational data model, Network data model, Hierarchical
model.
Networking: Introduction to networking, Components of data
communication, Communications channels, Networking, Networks

2. types, Network types defined by their size and complexity, Centralized 10

network, Network topology, Transmission media, Components of
network.
Introduction to Programming Language: Introduction, Programming

3. language, Machine language, Assembly language, Higher level 14

language, Compiler and interpreter
Computer Virus: Virus, Types of virus, How virus spreads, Virus
4. 14
action, Virus effects, Antivirus program
Software for Business Application:

Business software, Types of business software tools, Brief history of

business software, Customer Relationship Management (CRM),
5. Strategy, Implementation issued, Privacy and data security, A Human 10
Resource Management System (HRMS, EHRMS), Enterprise Resource
Planning (ERP), Fax machine, E-mail (Electronic Mail), Use of CD
ROM for business applications, Computer aided advertisement

44
Course Outcomes
At the end of the course student would be able to:
CO1 Define DBMS concepts.
CO2 Demonstrate the networking techniques used in business process.
CO3 Utilize programming languages to develop and understand the software development
process.
CO4 Illustrate and stimulate Critical thinking by applying programming tools in
business.
CO5 Interpret the use of various software applications used in business process.

Books:
Text  Computer Application in Business VISION Publications.
Books

45
 SECOND YEAR – SEMESTER THIRD

Code Computer Application– II Total Lecture:45

UC20B301 University Core-I 2-2-0-3
Learning Course Objectives (CO): The aim of Computer Application is to provide students
Objectives: with an opportunity to develop & understanding the latest trends & technologies of
computer system and computer software. Meanwhile, they also develop the skill of
using computer applications software for solving problems.
Pre- NIL
requisites:
UNIT CONTENT HOURS
Computer Network: Overview, Types (LAN, WAN and MAN), Data
I
communication, topologies.
Internet :Overview, Architecture, Functioning, Basic services like WWW, FTP,
9
Telnet, Gopher etc., Search engines, E-mail, Web Browsers.
Internet of Things (IoT): Definition, Sensors, their types and features, Smart
Cities, Industrial Internet of Things.
Computer Security Basics: Introduction to viruses, worms, malware, Trojans,
II
Spyware and Anti- Spyware Software, Different types of attacks like Money
Laundering, Information Theft, Cyber Pornography, Email spoofing, Denial of
Service (DoS), Cyber Stalking, ,Logic bombs, Hacking Spamming, Cyber 9
Defamation , pharming Security measures Firewall, Antivirus, Computer Ethics &
Good Practices, Introduction of Cyber Laws about Internet Fraud, Good
Computer Security Habits,
Operating system: Definition, Functions, Types, Classification, Elements of
III
command based and GUI based operating system.

Data base Management System: Introduction, File oriented approach and 9

Database approach, Data Models, Architecture of Database System, Data
independence, Data dictionary, DBA, Primary Key, Data definition language and
Manipulation Languages
Block chain: Introduction, overview, features, limitations and application areas
IV
fundamentals of Block Chain. Crypto currencies: Introduction , Applications
9
and use cases Cloud Computing: It nature and benefits, AWS, Google, Microsoft
& IBM Services
Emerging Technologies: Introduction, overview, features, limitations and
V
application areas of Artificial Intelligence, Augmented Reality , Virtual Reality,
9
Grid computing, Green computing, Big data analytics, Quantum Computing and
Brain Computer Interface.
Course Outcomes

CO1 Demonstrate2theknowledgeofthebasicstructure,components, features of computers

network.
CO2 Describe2theconceptofcomputersecurity issues & their solutions.
CO3 Compare4andcontrastfeatures,functioning&types of operating system and dbms.
CO4 Demonstrate2architecture,functioning&services of the Internet and basics of
multimedia.
CO5 Illustrate3the emergingtrendsandtechnologiesinthefieldofInformationTechnology.

46
  RajaramanV. Fundamentals of Computers, New Delhi: Prentice-Hall of
Text Books: India.
 Norton P. Introduction to Computers, Boston (MA) McGraw Hill Education.
 GoelA. Computer Fundamentals, United States: Pearson.
 Balagurusamy E. Fundamentals of Computers, Boston (MA) McGraw Hill
 TharejaR. Fundamentals of Computers, England: Oxford University Press.
 BindraJ. The Tech Whisperer - on Digital Transformation and the
Technologies that Enable it, United States: Penguin
Reference  Malhotra T.D. (2020): New trends in computer, New Delhi: Evergreen
Books: Publications, 1st Ed
 Forouzan B.A. (2007): Data communication and networking, Boston(MA):
MC Graw-Hill
 Henry F.korth ,1997,Data base system concept ,6 edition, McGraw-Hill
Education .

47
Code Quantitative aptitude - I Total Lectures: 30
UC20B302 University Core-II 2-0-0-2
Learning Course Objectives
Objectives: 1. To enhance the problem solving skills
2. To improve the basic mathematical skills.
3. Enable students to manage the placement challenges more effectively
Pre-
requisite:
UNIT CONTENT HOURS
I Numbers, H.C.F & L.C.M of Numbers, Decimal Fraction, 6
Coding deductive logic, Data Sufficiency, Directional Sense

II Simplification, Square root & Cube root, Average, 6

Problem on Numbers & Problem on Ages, Percentage
III Profit & Loss, Ratio & Proportion, Height & Distance 6
Partnership, Chain Rule, Time & Work.
IV Deductive Reasoning, Logical Word Sequence, Objective Reasoning, 6
Selection decision tables, Puzzles
V Inductive reasoning- Analogy Pattern Recognition, Classification Pattern 6
Recognition, Coding Pattern Recognition, Number Series Pattern
Recognition.
Course Outcomes
At the end of the course student would be able to:
CO1 Able to analyze data
CO2 Able to construct hypotheses & solving problems
CO3 Able to understand mathematical and statistical concepts
Text Books  Aggarwal R. S. “Quantitative Aptitude for Competitive Examinations”, New
Delhi: S Chand Publication
 Gupta D. P., Burnwal. “General Quantitative Aptitude for Competitive Exams”,
New Delhi: Disha Publication
Reference  Agrawal D., Gupta D, P. “Rapid Quantitative Aptitude: With Shortcuts &Tricks
Books for Competitive Exams”, New Delhi: Disha Publication
 Guha A. “Quantitative Aptitude for All Competitive Examinations”, Uttar Pradesh:
McGraw Hill Education

48
Course Theory Lectures: 60
Marketing Management
Name Practical: 0
Course Code: MG20B301 4-0-0-4
Course Objectives:
1. To introduce the students to the basic concepts and components of marketing.
2. To develop an understanding of different functional areas of marketing management.
3. To apply the knowledge of Marketing Management in Business problem solving.
Units Contents Hours
Introduction
Basic Concepts and Approaches to Marketing Management, Selling vs.
1. Marketing, Marketing System, Marketing Environment, Marketing Mix, Market 15
Segmentation and Marketing Process. Targeting & Positioning.
Consumer Behaviour & Marketing Research
2. Concept of Consumer Behaviour, Factors affecting Consumer Behaviour.
Decision Making Process in Buying. Diffusion of Innovation. Types & Levels of 15
Decision Making in Buying. B2B Marketing and CRM. Concept and Components
of Marketing Information System (MkIS). Marketing Research: Meaning,
Process, Scope and Significance.
Product & Brand Management
3. Product Mix, Product Classification, Product Life Cycle, Launching of a New 10
Product. Branding Decisions & Strategies: Selecting a Brand Name, Brand
Identity, Personality & Associations. Packaging: Functions & Types, Legal
Dimensions of Packaging, Packaging as a Promotional Tool.
Pricing, Promotion & Distribution Management
Pricing Objectives & Methods. Factors influencing Pricing of a Product.
Promotional Decisions- Advertising, Sales Promotion, Personal Selling, Publicity
4. 10
and Public Relations. Promotion Mix. Channels of Distribution, Channel Planning
& Channel Mix, Factors Affecting Channel Choice. Types of Middlemen.
Functions of Middlemen, Utility Created by Middlemen
Specific Marketing Areas
5. Service Marketing, Rural Marketing, Green Marketing, International Marketing, 10
Social & Non-Profit Marketing, Social Media & Digital Marketing. Marketing to
base of Pyramid Customers

Course Outcomes
At the end of the course student would be able to:
CO1 Identify concepts of Marketing management and its importance in the various areas of the
business.
CO2 Demonstrate interactive use of promotion mix to for brand building.
CO3 Obtain an understanding of the emerging areas of marketing in business.
CO4 Apply critical thinking skills to complex business problems.
CO5 Be able to use analytic skills in addressing business problems using various functions of
marketing management.

49
Books:
Text  Kotler P., Keller K. (2017): Marketing Management , India :Pearson
Books Education. 15th Ed.
 Clow K. (2017): Integrated Advertising, Promotion and Marketing
Communications, 2017th Global Edition.
Reference  Jobber D. (2010): Principles and Practice of Marketing, Maidenhead:
Books McGraw-Hill, 6th Ed.

50
Course Name Theory Lectures: 60
Business Economics
Practical: 0
Course Code: MG20B302 4-0-0-4
Course Objectives: To introduce students to concepts of business economics and the effectiveness of
knowing the economics concepts over business decisions.
Units Contents Hours
Fundamentals of Economics:
The Economic Problem-Scarcity and Choice; Nature and Scope- Positive
and Normative Economics, Micro and Macro Economics; Central Problems
of an Economy; Production Possibility Curve; Opportunity Cost; Working of
Economic Systems; Economic Cycles;
Demand- Meaning, Demand Schedule, Individual and Market Demand 15
1. Curve, Determinants of Demand, Law of Demand, Changes in Demand;
Supply- Meaning, Supply Schedule, Individual and Market Supply Curve,
Determinants of Supply, Law of Supply, Changes in Supply; Equilibrium of
Demand and Supply Determination of Equilibrium Price and Quantity,
Effect of a shift in Demand or Supply; Elasticity of Demand and Supply

Theory of Consumer Behaviour:

Cardinal Utility Approach-Law of Diminishing Marginal Utility, Law of
Equi-Marginal Utility; Indifference Curve Approach- Indifference Curves,
Properties of Indifference Curves, Budget Line, Consumer’s Equilibrium;
Theory of Production and Costs Theory of Production- Factors of
Production, Basic Concepts, Production Function, Law of Variable
2. Proportions, Returns to Scale; Producer’s Equilibrium- Least-Cost Factor
15
Combination and Output Maximisation for a given Level of Outlay;
Theory of Costs- Basic Concepts, Short-run Total Cost Curves Fixed and
Variable, Short-run Average and Marginal Cost Curves, Relationship
between Average and Marginal Cost Curve, Average and Marginal Cost
Curves in the Long-run.

Basic Concepts of Revenue:

Revenue Curves, Relationship between Average and Marginal Revenue
Curve; Concept of Market and Main Forms of Market; Equilibrium of the
Firm- Meaning, Objectives of the Firm, Total Revenue-Total Cost 12
3.
Approach, Marginal Revenue-Marginal Cost Approach; Price and Output
under Determination Perfect Competition, Monopoly, Monopolistic
Competition and Oligopoly.

Basic Characteristics of the Indian Economy; Major Issues of Development;

Development Experience and Recent Trends in Indian Economy; Indian
4. Economy in Comparison to Major Economies of the World; GDP, GNP,
Computation methods of GDP. 10
Trade Cycles and The Open Economy: Real Business Cycles. Exchange rate,
trade balance, net saving, Macroeconomic movements in an open economy.

51
 Concept of Money-
5. Its Functions, Quantity Theory of Money, Credit Creation, importance of 08
money and credit supply;
Central Bank (Reserve Bank of India) - Role and Functions; Commercial
Banks - Role and Functions; Basic Elements of E-Banking; Monetary Policy
in India, Fiscal Policy and Exim Policy

Course Outcomes
At the end of the course student would be able to:
CO1 Identify concepts of business economics and its importance.
CO2 Illustrate the role of various concepts of business economics and recognize their impact in
business decisions.
CO3 Explain and differentiate between the various theories and concepts of economics, their
implementation and understand and foresee the effect of the same.
CO4 Demonstrate the effect of concepts of business economics on Indian economy
CO5 Examine the impact of various policies and macroeconomic factors on day-to-day business.
Books:
Text Books  Ahuja H.L. (2020): Managerial Economics, New Delhi: S.Chand
Publications.
 Datt G., Mahajan, A. (2020): Indian Economy, New Delhi: S.Chand
Publications. India.
 Aryasri., Murthy. (2018): Business Economics, Uttar Pradesh: Tata
Mcgraw Hill.
Reference  Gillespie A. (2012): Business Economics. Oxford University Press,
Books Oxford.
 Salvatore, D., Schaum(2015). Outline of Theory and Problems of
Microeconomic Theory. McGraw-Hill, International Edition, New Delhi.
India.

52
Course Name : BUSINESS LAWS Total Lecture: 60
Practical: 0
Course Code: MG20B303 3-2-0-4
Course Objectives
1. Goal is to develop an understanding of legal concepts that are an integral part of decision making of executive
2. To make students practically deal with legal issues in the stages of conceiving, execution and running of
business.
3. To enable them to analyze and understand the business legal practices in another jurisdiction.
4. To help the students to develop cognizance of the importance of business law.

UNIT CONTENT HOURS

The Contract Act, 1872: Essential Elements of Valid Contract, Essential elements of
1 Valid Contracts, Contracts of Indemnity & Guarantee, Contingent Contract, Quasi
Contract, Discharge of contract, Breach of contract-Meaning & remedies, Agency - 15
Creation of Agency – Agent and Principal (Relationship/rights), Types of agency.

Sale of Goods Act, 1930: Contract of sale of goods, Conditions & warranties, Transfer of
2 10
property or ownership, Performance of the Contract of Sale, Rights of unpaid seller, Sale
by Auction.

The Negotiable Instrument Act, 1881: Negotiable Instruments – Meaning,

Characteristics, Types. Parties, Holder and holder in due course, Negotiation and Types of
3 10
Endorsements, Dishonor of Negotiable Instrument – Noting and Protest.

The Companies (Amendment) Act, 2015: Company – Definition, Meaning, Features and
4 Types, One Person Company, Incorporation of Company – Memorandum of Association
(MOA), Articles of Association (AOA), Share capital & Debentures, Acceptance of 10
deposits, Appointment of director including woman Director.

The Consumer Protection Act, 1986, Unfair & Restrictive Trade Practices, Dispute
15
Redressal Forums – District, State & National Forum, Composition, Jurisdiction, Powers,
Appellate Authority. Information Technology Act, 2000, Digital Signature, Electronic
5
Governance, Electronic Records E – Contracts, E – Business models, E – Commerce &
Security, Cyber Crimes. Intellectual Property Laws – Understanding of concepts of patents,
copyrights, trademarks and designs.

53
Course Outcome(s)
At the end of the course the students should be able to:
CO1 Define Business Law and concepts in practice and describe various Acts

CO2 Demonstrate the roles, skills and functions of business law.

CO3 Utilize the knowledge to diagnose and solve legal problems and develop optimal managerial
decisions.
CO4 Illustrate the functions of business law in context to business organizations.
CO5 Interpret Business law practices and ethics ideologies to create sustainable organization.

Text Books  Dr Rao R.S. (2020): LexWorth, 1st Ed.

 Coutinho V.B. (2019): Lectures on Labour Law, EBC Publishing Pvt. Ltd.
 Rattan J. (2020): Business Laws, Bharat Law House Pvt Ltd. 1st Ed

Reference  Kumar R. (2019) : Legal Aspects of Business, SPPU - MBA Revised Curriculum
Books  Gulshan S.S. Business Laws
 Pathak A. Legal Aspects of Business

54
Course Name Theory Lectures: 60
Retail Management
Practical: 0
Course Code: MG20B304 4-0-0-4
Course Objectives:
1. To introduce the students to the basic concepts and components of marketing.
2. To develop an understanding of different functional areas of marketing management.
3. To apply the knowledge of Marketing Management in Business problem solving.
Units Contents Hours
Retailing – Meaning – Characteristics and Functions – Retail Management –
1. Marketing concepts applied to Retailing – Retailing as career –Trends in
retailing. 15

Retail Model and Theories of structural changes in retailing –

2. Classification of retailers and retail markets – Life cycle and phase in growth
15
of retail markets – Methods of customer interaction.

Retail location strategy – Importance of location decision – Types of

3. location decision and its determining factors – Site selection analysis –
10
Selection of shopping centre or market – Retail location theories – Location
assessment procedures.

Retail in India – Evaluation and Size of retail in India – Drivers of retail change
in India – Foreign Direct Investment in retail – Challenges to retail
4. developments in India. 10

Global retail market: Strategic planning process for global retailing –

5. Challenges facing global retailers –Challenges and threats in global retailing – 10
Factors affecting the success of a global retailing strategy.

Course Outcomes
At the end of the course student would be able to:
CO1 Identify concepts of Marketing management and its importance in the various areas of the
business.
CO2 Demonstrate interactive use of promotion mix to for brand building.
CO3 Obtain an understanding of the emerging areas of marketing in business.
CO4 Apply critical thinking skills to complex business problems.
CO5 Be able to use analytic skills in addressing business problems using various functions of
marketing management.

55
Books:
Text Books  Bajaj C., Tuli, R., Srivastava N. (2017): Retail Management , New Delhi
Oxford University Press.
 Gibson. (2017): Retail Management .United Sates:Pearson. 5th Ed
 Pradhan S. (2020): Retailing Management . Uttar Pradesh: Tata McGraw Hill
Reference
 Jain J.N., Singh P.P. (New Delhi): Modern Retail Management – Principles
Books
and Techniques, Regal Publications.

 Pradhan S. (2004): Retailing Management – Text and Cases. Uttar Pradesh:

Tata McGraw Hill, 2nd Ed.

56
Course Name Theory Lectures: 60
Management of Financial Services & Institutions
Practical: 0
Course Code: MG20B305 4-0-0-4
Course Objectives: To introduce students to financial services & financial institutions, their salient
features and importance and to equip the student with knowledge regarding their performance and impact
over the economy.
Units Contents Hours

Meaning and importance of Financial Services; Types of financial services-

fee based and fund based services.
1. Mutual Funds: Meaning, Nature and organization of a mutual fund, types of 10
schemes, valuation of units, advantages of investing in a mutual fund;
Problems, prospects, regulatory framework of Mutual Funds

Hire Purchase Finance , Housing Finance & Insurance:

Hire Purchase Finance - meaning, concepts of hire purchase finance;
Housing Finance – need, nature of housing finance, fixed and floating rate
2. home loans; 12
Insurance - Introduction, types- (a) life- basic concepts, beneficiaries and
types, extent of insurance value and conditions; (b) General- ; Types of
liability covered, extent of insurance value and conditions; reinsurance,
riders, new types of insurance.

Factoring & Forfeiting, Lease Financing, Venture Capital Financing :

Factoring - meaning, mechanism, types of factoring agreements; advantages
and disadvantages of factoring; Forfeiting - meaning, mechanism; factoring
3. v/s forfeiting; 13
Lease Finance: Meaning, definition and types of lease agreements;
advantages and disadvantages from the point of view of lessor and lessee;
Venture Capital Financing – meaning, importance/need, scope of venture
capital finance; venture capital v/s angel investors
Financial Institutions: Banks: Meaning , Banking & Financial Institutions:
Commercial and Development Banks,
their roles (Traditional and New /Changing roles), Challenges Ahead,
4. Current Scenarios in Indian Banking Space, Concept of Universal Banking, 15
Non Performing Assets in the Banking Sector.
Non-Banking Financial Companies – Meaning, Importance, Challenges.
Regulatory Bodies – RBI, SEBI, IRDA – roles and responsibilities

57
 Stock Markets, Broking & Depository Services: Primary & Secondary
market- meaning roles and importance.
Stock Broking – meaning, types of stockbrokers, sub-brokers; stock broking
in India, e-broking – meaning.
5. Depository Services – meaning, role of depositories and their services, 10
Advantages of depository system; Functioning of depository system;
Depositories in India – NSDL & CSDL; Depository participants (DPs) and
their role Custodial services - meaning; obligations and responsibilities of
custodians.

Course Outcomes
At the end of the course student would be able to:
CO1 Identify the different types of financial services and financial institutions.
CO2 Illustrate the role of various financial services and recognize their working.
CO3 Explain and differentiate between the various services.
CO4 Demonstrate the effect of different services on the economy.
CO5 Examine the impact of different services on day-to-day life and business.
Books:
Text Books  Khan M.Y.(2010): Financial Services. Uttat Pradesh: Tata McGraw-Hill.
 Pandian P. (2012): Financial Services and Markets. New Delhi: Vikas
Publications.
 Dr. Sachdeva S. (2020): Management of Financial Institutions and Services.
Lakshmi Narain Agarwal
Reference  Saunder A., Cornett M. ( 2017): Financial Markets and Institutions - SIE
Books  An Introduction to the Risk Management Approach. McGraw Hill, India.

58
Course Name : Event Planning and Marketing Skills Total Lecture: 60
Practical: 0
Course Code: MG20B306 4-0-0-4
Course Objectives
At the end of the subject, the student will have the competence to deal with
1. To understand the marketing function of an Event.
2. To explore some of the key marketing issues of event management including
budgetary.
3. To suggest appropriate marketing and advertising techniques which event’s organizers can use.

UNIT CONTENT HOURS

Event Planning, Concept, Nature and Practices in Event Management: Organizing
and planning events, Customer relationship management, Starting and managing
1 events business, Event coordination.
9

Site Management, Selection, Planning and Development, Infrastructure 9

management, Management of logistics, Crowd Management, Attendee care and
2 comfort, Control, Participants, Management, Risk Preparedness, Organizing
Events, Planning Check lists, Organizing Parade.

Event Marketing: Nature, need and importance, Marketing for event, Special
feature of event marketing, Event Marketing Mix: Product, Price, Promotion, 9

Distribution, Partnership, Physical Evidence, Packaging, Programming, and Market

3 Research. Understanding the Event Market: Concept of market in events,
segmentation and targeting of the market for events, Positioning in events and the
concept of Event Property, Repositioning of events.

Event Promotion: Trends and Challenges, Marketing Communication: image,

Branding, advertisement, Publicity, Public Relations, The five “W”s of Event 6
4
Marketing, Marketing equipment and tools.

Marketing skills for Event Management: Creativity, Self-Motivation, Emergency 7

5 Preparedness, Team Building, Networking, Leadership and Coordination. Financial

Management: Raising Funds, Investment, Fund Flow Management and Working
Capital Decisions, Pricing strategies and budgeting.

59
Course Outcome(s)
At the end of the course the students should be able to:
CO1 Understand the marketing function of an Event.

CO2 Demonstrate2 the key marketing issues of event management including

budgetary.
CO3 Utilize3 the knowledge to diagnose and solve event marketing related issues.

CO4 Illustrate3the functions of marketing with reference to event.

CO5 Interpret2 event practices and ethics ideologies to make event successful.

Text Books  Dr. Sharma A., Dr. Arora S. (2019): Event Management and Marketing, New Delhi: Bharti
Publications.
 Dr. Swaminathan D. (2018): The Art of Building Events . Chennai :Notion Press.
 Adella Pasos (2020). The Event Marketing Playbook. Adella

Reference  Kumar A., Meenakshi N. (2009): Marketing Management. Vikas Publications.

Books  Karuna K. (2009). Marketing Management. Himalaya Publishing House.
 Saxena R (2009). Marketing Management. Cengage Learning.
 Sharma, Mc Danniel (2012).Marketing. Cengage Learning.

60
 Course E-Business Technology Total Lecture: 60
Name :
Practical: 0

Course MG20B307 4-0-0-4

Code:
Course Objectives

1. The object of his course is to guide students about various aspects of E - Business Fundamentals and to
introduce to the new window for expanding Business.

U CONTENT HOURS
NI
T
Introduction to e-Business 10
1 Concept and Framework of e-Business, e-Business application, e-Business Technology and
Infrastructure

2 e-Business Models: Elements of Business Models, B2B Model, B2C Model 10

3 Payment Systems: Types of e-Payment, Digital Token Based e-Payment, Smart Card and 10
Credit Card Payment System, Risk on e-Payment, Designing e-Payment.

4 Inter-organization Business: EDI application in Business, EDI: Legal, Security and 15

Standardization, EDI software implementation, Value Added Network and Internet Based
EDI

5 Online Marketing Concepts and Future of e-Business: Online Marking Process, 15

Marketing Communication, Marketing Tools, Virtual Factory, Portal and Vortal Concepts,
Search Engine Optimization

CO1
Define and acquire an understanding of the role and purpose(s) of special events in the
organizations
CO2 Demonstrate techniques and strategies required to plan successful special events

CO3 Utilize the knowledge to diagnose and solve coordination related issues

CO4 Illustrate and evaluate events.

CO5 Interpret social responsibility and ethics ideologies to organize ethical events.

 Dr. Kotler P. (2019): Decoding Digital. New Delhi: Notion Press.

 Sharda R., Delen D., Turban E. (2019) : Business Intelligence, Analytics, and Data
Science , New Delhi: Pearson.
 S.J. P.T. Joseph, E-COMMERCE : An Indian Perspective(2019). PHI Publications.

61
Referenc  NagDebjani B.K. (2005): E – Commerce. Tata McGraw Hill, New Delhi: Latest Edition.
e Books  Schneider. (2015): E-commerce (2015). Cengage Learning. LatestEdition.
 Hansom., Kalyanam. (2007): E-commerce and web marketing. Cengage Learning. Latest
Edition.

62
 SECOND YEAR – SEMESTER FOURTH

Code DESIGN THINKING Total Lecture:45

UC20B401 University Core-I 3-0-0-3
Learning Course Objectives (CO):
Objectives:  To familiarize students with design thinking concepts and principles

 To ensure students can practices the methods, processes and tools of design thinking.

 To ensure students can apply the design thinking approach and have ability to model
real world situations.

 To enable students to analyse primary and secondary research in the introduction to

design thinking and develop ideas.

To develop an advance innovation and growth mindset form of problem identification

and reframing, foresight, hindsight and insight generation.
Pre- NIL
requisites:
UNIT CONTENT HOURS
ENTERPRISE DESIGN THINKING – HISTORY, OVERVIEW
I 9
Introduction to Design Thinking, History of Design Thinking, Understand what
came before Design Thinking, Design making: concepts and prototyping;
Identifying and using design principles; Need of design thinking; An approach to
design thinking, Design thinking Process, Enterprise Design Thinking,
Understand the principles, loop, and keys.
ENTERPRISE DESIGN THINKING – 7 KEY HABITS, THE LOOP, USER
II 9
RESEARCH
7 key habits of effective design thinkers, Iteration: understand the importance;
Learn how to observe, reflect, & make. An Overview on Loop: - Its principles and
keys. User Research Its Importance, Empathy through listening.
THE LOOP – MAKE, USER FEEDBACK
III 9
Understand how Make fits into the Loop, learn how to leverage Observe
information, Learn Ideation, Storyboarding, & Prototyping. Understand user
feedback and the Loop, Learn the different types of user feedback.
DEVELOPING IDEAS & GENERATING INNOVATIONS
IV 9
Create Thinking, Generating Design Ideas, Lateral Thinking, Analogies,
Brainstorming, Mind mapping, National Group Technique, Synectic’s,
Development of work, Analytical Thinking, Group Activities Recommended;
REVERSE ENGINEERING
V 9
Introduction - Forward Engineering Design, Design Thought and Process, Design
Steps; Reverse Engineering Leads to New Understanding about Products;
Reasons for Reverse Engineering - Reverse Engineering Process - Step by Step -
Case Study.

63
 Course Outcomes

CO1 Examine Design Thinking concepts and principles

CO2 Understand and apply enterprise Design thinking

CO3 Practicing and experimenting the methods, processes, and tools of Design Thinking
CO4 Apply the Design Thinking approach and model to real world situations
CO5 Apply and Understand Reverse and Forward Engineering
Text Books:  Yayici E. (2017) : Design Thinking Methodology
 Ling D. (2016) : Complete Design Thinking Guide.

Reference  West D., Rikner R. (2017): Design Thinking: The Key to Enterprise Agility,
Books: Innovation, and Sustainability.
 Raja., Fernandes. (2008): Reverse Engineering: An Industrial Perspective.

64
Code Quantitative Aptitude-II Total Lectures: 30
UC20B402 University Core-II 2-0-0-2
Learning Course Objectives
Objectives: This course will enable students to
1. To enhance the problem solving skills
2. To improve the basic mathematical skills.
Enable students to manage the placement challenges more effectively
Pre-
requisite:
UNIT CONTENT HOURS
I 6
Time & Distance, Problem on Trains, Boats & Streams
Simple Interest, Compound Interest, Stocks & Shares, True Discount
II 6
Area, Volume & Surface Area, Permutation & Combination,
Race & Game of Skill, Calendar, Clock, Probability
III 6
Data Interpretation: Tabulation, Bar Graphs, Pie chart & Line Graphs,
Information Ordering, Information Processing
Engineering Mathematics- Logarithms, Permutation and Combinations,
Probability
IV 6
Exploratory Analysis- Design of experiments, Sampling, Sampling
Error, Sampling Bias, Measures of Central Tendency and Dispersion,
Statistical survey and Presentation of data, Statistical Inference
V Correlation, Formulating Null & Alternate Hypothesis, Type I and Type II 6
errors
Regression, z-test/t-test, p-value

Course Outcomes
At the end of the course student would be able to:
CO1 Able to analyzing data
CO2 Able to constructing hypotheses & solving problems
CO3 Able to understand mathematical and statistical concepts
Text Books  Aggarwal R S. (2017)“Quantitative Aptitude for Competitive Examinations” ,
New Delhi: S Chand Publication
 Gupta D P., Burnwal. “General Quantitative Aptitude for Competitive Exams”
New Delhi: Disha Publication
Reference  Agrawal D., Gupta D.P. “Rapid Quantitative Aptitude: With Shortcuts & Tricks
Books for Competitive Exams”, New Delhi: Disha Publication
 Guha A.(2017) “Quantitative Aptitude for All Competitive Examinations”, Uttar
Pradesh: McGraw Hill Education

65
Course Name Theory Lectures: 60
Cost Accounting
Practical: 0
Course Code: MG20B401 3-2-0-4
Course Objectives: To introduce students to concepts of cost accounting and the control of various costs
and methods of costing.
Units Contents Hours
Meaning & Scope of Costing- basics of costing, elements of costs,
classification of costs, total build-up costs and cost sheet, Objectives of cost
1. accounting, cost behavior pattern, separating semi variable cost components. 10
Cost classification for stock valuation, Profit measurement, Decision making
and control.
Concepts of Life cycle costing, Activity based costing. Economic Order
Quantity.
Material Cost: Meaning, steps involved, materials and inventory, techniques
of material/inventory costing, valuation of inventory, material losses.
Inventory control, techniques of fixing minimum and maximum reorder
levels. Inventory Accounting.
2. Simple practical problems based on Calculation of EOQ, Raw Material 13
Turnover ratio, Preparation of stock ledger and , Valuation of Inventories,
based on FIFO and Weighted average cost
Labour Cost: Direct & Indirect labour, steps involved, treatment of idle time,
holiday pay, overtime etc. charging of labour cost, efficiency rating
procedures, remuneration systems and incentive schemes.
3. Practical problems based on preparation of labour cost statement 13
Remuneration and incentive systems based on Piece work plan.
Overheads: meaning and classification of overheads, Functional analysis —
Factory, Administration, Selling and Distribution, Behavioural analysis —
Fixed, Variable, Semivariable cost, treatment of specific items of overheads
4. in cost accounting, stages in distribution of overheads, methods of 13
absorption of overheads, treatment of under/over absorption of overheads.
Practical problems on Departmentalization and apportionment of primary
overheads, Computation of overhead rates including Machine overhead
rates, Basic concepts of treatment of over/under absorption of overheads-
Direct Labour method and Prime Cost method.

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Course Name: Research Methodology Theory Lectures: 60
Practical: 0

Course Code: MG20B402 4-0-0-4

Methods of Costing: Single Output Costing, Job Costing, Contract & Batch
Costing. Process Costing incl. joint By-Products and Inter-process profits,
Operating/Service Costing.
5. Classification of costs: Cost of Sales, Cost Centre, Cost Unit, Profit Centre 11
and Investment Centre. Cost Sheet, Total Costs and Unit Costs, Different
Costs for different purpose.
Practical problems on preparation of cost sheet

Course Outcomes
At the end of the course student would be able to:
CO1 Identify concepts of cost accounting and its importance.
CO2 Illustrate the role of various cost elements and recognize their impact in business decisions.
CO3 Explain and differentiate between the various cost elements and drivers and cost
classification and, their implementation and understand and foresee the effect of the same.
CO4 Demonstrate the effect of costs concepts of business decision making
CO5 Examine the impact of various costs through practical problem solving.
Books:
Text Books  Kalpesh Ashar, Cost Accounting and Management Essentials 4th Edition
(2020). Vibrant Publishers.
 Simmi Agrawal & Monika Sehegal S.P.Jain,K.L. Narang, Cost Accounting
(2020). Kalyani Publishers.
 M N Arora and Priyanka Katyal, Cost Accounting (2019). Vikas Publishing
House.

Reference  Horngren C.T., Srikant., Datar M., Rajan M.(2017) Cost Accounting- A
Books Managerial Emphasis, Publisher: Pearson, 14th Ed
 Dr. Pani P.K., Agrawal M.L., Dr. Gupta K.L., Perwaiz S Z. (Latest
Edition), Cost & Management Accounting, Publisher: Sahitya Bhavan
Publications.

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Course Objectives:
1. To equip the students with the concept, methods and process of research.
2. To enable students to define research problem and understand different research designs.
3. To provide the students’ knowledge of various types of sampling and measurement in research.
4. The students will able to organize and interpret the collected data.
5. The students will able to prepare research reports /papers.

Units Contents Hours

Introduction to Research Methods: Role and objectives of business
research, Types of research, Research process: Overview, Problems
1. 12
encountered by researchers in India

Research Design: Defining research problem, objectives and

Hypothesis development, Need for research design, Features of a good
2. 10
research design, Different research designs and types of research
design. (Exploratory, descriptive, experimental and diagnostic
research).

Sampling, Measurement and Scaling Concepts: Objectives and Principles

of Sampling, Types of Sampling, Sampling and Non-Sampling Errors.
Measurement in research, Measurement scales, Sources of errors in
3. 14
measurement, Techniques of developing measurement tools, Classification
and testing (reliability, verification and validity) scales, Designing
questionnaires.

Data Collection and Analysis: Collection, Organization and Presentation

Analysis: Univariate and bivariate Analysis (Hypothesis testing), Multivariate
4. 14
Analysis (Concepts only)

Report Writing: Meaning of interpretation Techniques of Interpretation,

Precautions in interpretation, Significance of report writing Steps in report
5. 10
writing, Layout of report, Precautions in writing research reports

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Course Name Theory Lectures: 60
Integrated Marketing Communication
Practical: 0
Course Code: MG20B403 4-0-0-4
Course Objectives: To introduce students to concepts of integrated business communication and its effectiveness
in business decisions.
Units Contents Hours
An Introduction to Integrated Marketing Communication (IMC): Meaning
and role of IMC in Marketing process, one voice communication V/s IMC.
Introduction to IMC tools – Advertising, sales promotion, publicity, public
relations, and event sponsorship; 15
1. Marketing and promotion process model. Role, Functions, Types,
Advertising Vs Marketing mix, Advertising appeal in various stages of PLC;
The role of advertising agencies and other marketing organizations providing
marketing services and perspective on consumer behavior.
Communication process: Source, Message and channel factors,
Communication response hierarchy- AIDA model, Hierarchy of effect
model, Innovation adoption model, information processing model, The
2. standard learning Hierarchy, Attribution Hierarchy, and low involvement 15
hierarchy Consumer involvement- The Elaboration Likelihood (ELM)
model, The Foote, Cone and Belding (FCB) Model;
Planning: Establishing marketing communication Objectives and Budgeting
for Promotional Programmes -Setting communication objectives, Sales as
marketing communication objective, DAGMAR approach for setting ad
3. objectives. Budgeting for marketing communication -Factors influencing 10
budget, Theoretical approach to budgeting viz. Marginal analysis and Sales
response curve, Method to determine marketing communication budget;
Development: Creative strategies in advertising, sales promotion, publicity,
event sponsorships etc. Creative strategy in implementation and evaluation
of marketing comm.- Types of appeals and execution styles. Media planning
4. and selection decisions- steps involved and information needed for media 8
planning. Measuring the effectiveness of all Promotional tools and IMC.

Digital Media & Advertising: Digital Media, Evolution of Technology,

5. Convergence of Digital Media, E- Commerce and Digital Media, 12

69
 Advertising on Digital Media, Social Media, Mobile Adverting, E-PR
Advertising Laws & Ethics: Adverting & Law, Advertising & Ethics, Pester
Power, Intellectual Property Rights, ASCI.
International Advertising: Global environment in advertising, Decision areas
in international advertising Internet advertising: Meaning, Components,
Advantages and Limitations, Types of Internet advertising.

Course Outcomes
At the end of the course student would be able to:
CO1 Identify concepts of integrated Marketing Communication and its importance.
CO2 Obtain an understanding of the global context for business.
CO3 Demonstrate interactive communications skills and use of information technology
CO4 Apply critical thinking skills to complex business problems.
CO5 Analytical usage of obtained skills in addressing business problems.
Books:
Text Books  Robert S. Littlefield, Deanna D. Sellnow, and Timothy L. Sellnow, Integrated
Marketing Communications in Risk and Crisis Contexts (2021) Lexington Books.
 Craig Huey , The New Multichannel, Integrated Marketing (2020), Craig A. Huey.
 PR Smith, Ze Zook Marketing Communications(2019). KoganPage.

Reference o Jethwaney J., Jain S. Advertising Management, Publisher: Oxford University Press.
 Shah K. D’Souza A. Advertising & Promotions: An IMC perspective, Publisher: Tata
Books
McGraw Hill
 Terence A. Advertising & Promotion: An IMC approach. Shimp Pub., Cengage
Learning

70
Course: Theory Lectures: 60
Service Marketing
Name Practical: 0
Course Code: MG20B404 4-0-0-4
Course Objectives:
To introduce students to the best current thinking on Service Marketing
To sensitize students to service operations, quality and other related issues
To introduce students to the challenges faced by service firms.
Units Contents Hours
Introduction to Service Marketing – Origin, concept, growth and
1. Importance of services sector – Nature and types of services – Difference 15
between services and goods marketing – services marketing triangle, I’s of
Service marketing.
Environment for services marketing – macro and micro environments –
2. understanding service customers – models of service consumer behavior –
15
customer expectations and perception – service quality issues.

3. Service market segmentation – targeting and positioning, Services marketing

Mix – Need for expanded marketing mix – planning for services offer. 10

Pricing – promotion and distribution of services – management of people –

4. 10
process and physical evidence – matching demand for and supply of
services.

Service marketing applications – Marketing Of Financial, Hospitality,

5. 10
Hospital, Tourism And Educational Services – International Marketing Of
Services

Course Outcomes
At the end of the course student would be able to:
CO1 Identify concepts of service marketing and its importance.
CO2 Demonstrate and explain how the characteristics of service products differ from tangible goods, and
impact on design and execution of marketing strategies for services.
CO3 Obtain an understanding of the global context of marketing of services.
CO4 Apply the 7 P’s of the services marketing mix to develop a positioning strategy for any service
organization.
CO5 Critically analyze services marketing problems and apply your knowledge to develop and
communicate recommended solutions
Books:
Text Books  SIA, Marketing of Services . SIA Publishers & Distributors Pvt Ltd (2020 Edition)
 Kotler P . ( 2017) : Marketing Management : Pearson 15th Ed
 Jochen W., Christopher L. (2017): Services Marketing
Pearson. 8th Ed
Reference  McDonald M., Payne A. Marketing Plan for Service Businesses: A complete guide,
(2006), Publisher: Elsevier.
Books
 Harry Beckwith, Selling the Invisible: A field guide to modern marketing, Publisher:
Business Plus.
 Hoffman K.D., Bateson J.E.G. Services Marketing: Concepts, Strategies & Case.
Edition), Publisher: Cengage Learning.
71
Course Name Theory Lectures: 60
Retail Banking
Practical: 0
Course Code: MG20B405 4-0-0-4
Course Objectives: To introduce students to concepts of retail banking and the usage and impact of various retail
banking services.
Units Contents Hours
Introduction History and definition, role within the bank operations, Applicability of
retailing concepts distinction between Retail and Corporate/ Wholesale Banking.
Retail Products Retail Products Overview - Customer requirements, Products
development process, Liabilities and Assets Products/ Description of Liability 10
1. products, Description of Asset Products, Approval process for retail loans, Credit
scoring.
Asset Products –
Home Loans - Eligibility, Purpose, Amounts, Margin, Security, Disbursement,
Moratorium, Prepayment issues, Repayments/ Collection.
Auto/ Vehicle Loans - Eligibility, Purpose, Amounts, Margin, Security,
Disbursement, Moratorium, Prepayment issues, Repayments/ Collection.
Personal Loans Eligibility, Purpose, Amounts, Security, Disbursement, Moratorium, 15
2. Prepayment issues, Repayments/ Collection.
Educational Loans Eligibility, Purpose, Amounts, Security, Disbursement,
Moratorium, Prepayment issues, Repayments.
Credit/ Debit Cards - Credit Vs Debit Cards, Eligibility, Purpose, Amounts, Margin,
Security, Process of using the cards, Billing Cycle, Credit Points. Other Products/
Remittances/ Funds Transfer
Marketing/ Selling of retail products, MIS and Accounting Retail Strategies; Tie-up
with Institutions for Personal loans/ Credit cards/ Educational loans, with OEMs/
Authorized Dealers for Auto/ Vehicle loans, and with Builders/ Developers for
3. Home loans Delivery Channels - Branch, Extension counters, ATMs, POS, Internet 13
Banking, M-Banking.
Selling Process in retail products - Direct Selling Agents. Customer Relationship
Management - Role and impact of customer relationship management, Stages in
customer relationship management process.
Regulations and compliance Technology for Retail Banking - Static information,
Account opening, basic loan origination data etc. Updated information like income
details at different frequencies. Transaction information from disbursement till final
4. settlement of the loan amount. Analytics/ Alerts. Accounting entries - Loan process 11
and the relevant accounting including EMI Computation.

72
 Other issues related to Retail Banking Securitization, mortgage based securities.
Trends in retailing - New products like Insurance, Demat services, online/ Phone
5. Banking, Property services, Investment advisory/ Wealth management, Reverse 11
Mortgage - Growth of e-banking, Cross selling opportunities. Recovery of Retail
Loans - Defaults, Rescheduling, recovery process. SARAFAESI Act, DRT Act, use
of Lok Adalat forum. Recovery Agents - RBI guidelines.

Course Outcomes
At the end of the course student would be able to:
CO1 Identify retail banking and its importance for all the stakeholders in the economy.
CO2 Illustrate the role of various retail banking services and recognize their working.
CO3 Explain and differentiate between the various services offered by retail banking.
CO4 Demonstrate the effect of retail banking on the economy.
CO5 Examine the impact of different retail banking on day-to-day life and business.
Books:
Text Books
 Indian Institute of Banking & Finance (2018 -2019), Retail Banking, Publisher:
Macmillan Publishers.
 IIBF ,Bank Financial Management. (2018): Publisher: Macmillan Publishers India
Limited.
 Pond K. (2017): Retail Banking, Gosbrook Professional Publishing Limited.
Reference
 Ghosh A. (2012): Managing Risk in Commercial and Retail Banking, Publisher: Wiley.
Books
 Samudrala S. ( 2015): Retail Banking Technology,Publisher: JAICO Publication House.

73
Course Name : Event Logistics and Coordination Total Lecture: 60
Practical: 0

Course Code: MG20B406 4-0-0-4

Course Objectives
1. To develop the creative, technical and logistical elements that helps an event to succeed.
2. To develop the Negotiation, Designing and Coordination skills.

UNIT CONTENT HOURS

Basics of Event Logistics

Venue Design, Site Design, Audio-Visual production, Budgeting & Negotiation, Technical
1 Design, Health & Safety, Adaptation and Coordination, Follow-up with events 15
coordinators, Run Charts, Flight booking of Artists & Guest, Visa assistance, Hotel
booking, Airport and hotel transfers.

Facilities:
Booking of conference facilities and technical equipment i.e. Sound, Lights, Audio Visual
2 15
facilities.

Hiring of interpreters, Catering services, Secretarial support, preparation of Badges, Name

3 plates, Conference kits, brochures, Posters, Backdrop, Panels, Standees, Banners etc. 10

Crisis Management Plan

4
Crisis planning - prevention - preparation - provision - action phase - handling negative
publicity - structuring the plan 10

Coordination
Purpose, preparing a check list, venue, timing, guest list, invitations, food and refreshment,
room dressing, equipment, guest of honor, speakers, media, photographers, podium,
5 exhibition. 10
Evaluation
Budget, cost of event, return on investment, media coverage, attendance, feedback.

Course Outcome(s)

At the end of the course the students should be able to:

CO1 Define and acquire an understanding of the role and purpose(s) of special events in the
organizations
CO2 Demonstrate techniques and strategies required to plan successful special events

CO3 Utilize the knowledge to diagnose and solve coordination related issues
CO4 Illustrate and evaluate events.
CO5 Interpret social responsibility and ethics ideologies to organize ethical events.

74
Text Books  Bowersox , Supply Chain Logistics Management |, 4th Edition (2018), McGraw-Hill.
 National Institute of Standards and Technology , Theory of Discrete Event Logistics
Systems, 2020.
 Chopra and Kalra, Supply Chain Management, 2016, Pearson.

Reference  Dr. Anukrati Sharma, Dr. Shruti Arora , Event Management and Marketing, (2018),Bharti
Books Publications, New Delhi.
 Jones M. (2018): Sustainable Event Management Routledge.
 Genadinik A. (2015): Event Planning, Management & Marketing for Successful Events

75
Course Name Theory Lectures: 60
Information Technology and Regulatory Compliance
Practical: 0
Course Code: MG20B407 4-0-0-4
Course Objectives: To acquire knowledge of Information Technology Law, Information Systems and Systems
Audit.
Units Contents Hours
Information Systems:– Systems- An Overview, – Information and Data: Definition
and Distinctions – Information as a Corporate Resource; Value and Cost of
10
Information
1. Information Needs at Various Levels of Management, Information Systems:
Definition and Elements, Types of Information Systems, Information Systems in
Business Management, Recent Trends in Information Systems
Internet and Other Technologies
– Internet and World-Wide Web, Intranets, Extranets, Applications Of Internet,
Internet Protocols – E-Commerce - Nature, Types (B2B, B2C, C2C), Supply Chain
Management, CRM, Electronic Data 15
Interchange (EDI), Electronic Fund Transfers (EFT), Payment Portal, E-
2.
Commerce Security – Mobile Commerce, Bluetooth and Wi-Fi

Management Information Systems – An Overview

– Concept, Evolution and Elements – Structure
– Computerized MIS
– Approaches of MIS Development – Pre-requisites of an Effective MIS(a)
Statutory corporations – MIS and Decision Support Systems – MIS and
3. 13
Information Resource Management
– Artificial Intelligence and Expert System, Enterprise Resource Management, E-
Governance in India

Information Technology Law, Information Technology Act – Definitions,

4. Important terms under Information Technology Legislation, Digital Signatures, 11
Electronic Records, Certifying Authority, Digital Signature Certificate, Cyber
Regulation Appellate Tribunal – Offences and Penalties
Systems Audit – An Overview
– Nature, Significance and Scope of Systems Audit – Steps Involved in
Conducting Systems Audit – Systems Audit and Management Functions – Systems
5. 11
Audit of Computerized Secretarial Functions – Norms and Procedure for
Computerization, Computers Control and Security – Testing of Computer Systems
– Documentation Standards, Policies and Procedures, Audit Approach

Course Outcomes
At the end of the course student would be able to:
CO1 Identify importance of Information Technology for all the stakeholders in the economy.
CO2 Illustrate the role of various IT regulatory compliances and recognize their working.
CO3 Explain and differentiate between the various services.
CO4 Demonstrate the effect of IT on the economy.
CO5 Examine the impact of different IT and cyber laws on day-to-day life and business.
76
Books:
Text Books  Turban, Volonino. (2021): Information Technology for Management, United States:
Wiley.
 Iansiti M. , Lakhani K.R. Competing in the Age of AI, Kindle.
 Harvard Business Review, Artificial Intelligence (2019), Kindle.

Reference  Guido Reinke, The Regulatory Compliance Matrix, 2015, Gold Rush Publications.
Books  Kathy Schwalbe, Information Technology Project Management (2015), Course
Technology Inc.
 Mark L. Gillenson , Fundamentals of Database Management Systems, (2012), Wiley.

77
 General Guidelines For Project Based Learning

PBL will be an integral part of UG/PG Programs at different levels.

Each semester offering PBL will provide a separate Course Code, two credits will be allotted
to it.
Faculty will be assigned as mentor to a group of 30 student’s minimum by Hos.
Faculty mentor will have 4 hours/week to conduct PBL for assigned students.
Student will select a topic of their choice from syllabus of any course offered in respective
semester (in-lines with sustainable development goals).
Student may work as a team maximum 3 or minimum 2 members for single topic.
For MSE, student's performance will be assessed by panel of 2 experts either firom other
department/school, or from same department/school based on chosen topic. This will be
comprised of a presentation by student followed by viva-voce. It will be evaluated for 30 marks.
20 marks would be allotted for continuous performance assessment by concerned
guide/mentor,
For ESE, student will need to submit a project report in prescribed format, duly signed by
Concerned guide/mentor and Head of the School. The report should be comprised of following
Components:
1. Introduction
2. Review of literature
3. Methodology
4. Result and Discussion
5. Conclusion and Project Outcomes
6. References
In ESE, viva-voce of students will be conducted on the basis of report, by one external and one internal
faculty which is of 50 Marks.
Student will need to submit three copies for 1. Concerned School 2. Central Library 3. Self
The integrity of the report should be maintained by student. Any malpractice will not be
Entertained. Writing Ethics to be followed by student, a limit of 10 % plagiarism is permissible. Plagiarism
report is to be attached along with the report.
Project could be a case study/ analytical work /field work/ experimental work/ programming or as per the
suitability of the program.

*****************************************************End*************************************************************

78