Customer Date Flavor Revenue Profit

Ted Price 3/18/2018 Chocolate $4.00 $3.00

Don Frazon 3/18/2018 Mint Chip $5.00 $3.75
Sierra Noonan 3/18/2018 Mint Chip $5.00 $3.75
Sean Lansfrow 3/18/2018 Vanilla $4.00 $3.00
Lila Stevens 3/18/2018 Cookie Dough $5.00 $3.75
$352.00 $256.50
 Customer Revenue Profit
Dennis Parelman 16.0 11.5
Don Frazon 32.5 23.3
Drew Roulette 28.0 20.5
Erin Davidson 22.5 15.8
Ian Richardson 27.0 19.8
Lila Stevens 25.0 18.8
Customer - wise
Malcolm Benjamin 30.5 22.3

Sean Lansfrow 30.0 22.0

Sierra Noonan 46.0 34.0
Silvio Carrera 30.0 21.5
Ted Price 34.0 25.0
Tony DiCenzo 30.5 22.3

Total 352.00 256.50

Profit Margin 72.9%

** REVENUE and PROFITS are in $

Profit margin per customer
71.9%
71.5%
73.2%
70.0%
73.1%
75.0%
73.0%

73.3%
73.9%
71.7%
73.5%
73.0%
 Flavor Revenue
Chocolate 82.0
Chocolate Chip 75.0
Profit margins Flavor-wise Cookie Dough 65.0
Mint Chip 40.0
Vanilla 90.0

CUSTOMERS Chocolate

Dennis Parelman 2.0

Don Frazon 0.0
Drew Roulette 2
Erin Davidson 0
Frequency of Purchase (i.e. Ian Richardson 4
purchased on different dates) by Lila Stevens 5
each customer Flavor-wise Malcolm Benjamin 1
Sean Lansfrow 0
Sierra Noonan 1
Silvio Carrera 1
Ted Price 9
Tony DiCenzo 1

Inference : Every one of them have bought 1 ice cream falvour on sale

DATE REVENUE

3/1/2018 4
3/2/2018 12
3/3/2018 14
3/4/2018 14
3/5/2018
3/6/2018 9
3/7/2018 15
3/8/2018 12
3/9/2018 9
3/10/2018 18
3/11/2018 27
3/12/2018
3/13/2018 9
COMPARISON OF THE SALES DAY 3/14/2018 4
TURNOVER WITH THE OTHER DAYS 3/15/2018 14
3/16/2018 19
3/17/2018 24
3/18/2018 23
3/19/2018
 3/20/2018 9
3/21/2018 4
3/22/2018 4
3/23/2018 14
3/24/2018 17
3/25/2018 13
3/26/2018
3/27/2018 4
3/28/2018 30
3/29/2018 4
3/30/2018 9
3/31/2018 17

Inference : The reduction of price has definitely increased the revenue and
have bought on the SALES DAY. If the sales had been prolonged, it could h

*The important metric is the profits taken and not the profit margin here
be misleading when compared with the overall net profit obtained.
 Profit Profit margin falvor-wise
60.0 73.2%
53.8 71.7%
48.8 75.0%
30.0 75.0%
64.0 71.1%

Chocolate Chip Cookie Dough Mint Chip Vanilla

0.0 1 1 0
3.0 2 3
1.0 1 0 3
1.0 2 0 3
1.0 0 0 2
0.0 0.0 0.0 0.0
3.0 1 1 1
0 0 0 8
3.0 2 3 1
0 1 4
0.0 0.0 0.0 0.0
4 0.0 1 1

ve bought 1 ice cream falvour on sales day except Silvio who has bought two ice creams for the std. cost.

PROFIT No. of customers profit - margins

3 1 75%
9 3 75%
10.5 3 75%
10.5 75%

6.75 2 75%
11.25 3 75%
9 3 75%
6.75 2 75%
13.5 4 75%
20.25 6 75%

6.75 2 75%
3 1 75%
10.5 3 75%
14.25 4 75%
18 5 75%
17.25 5 75%
 6.75 2 75%
3 1 75%
3 1 75%
10.5 3 75%
12.75 4 75%
9.75 3 75%

3 1 75%
15 14 50%
3 1 75%
6.75 1 75%
12.75 4 75%

as definitely increased the revenue and the profit than what one could earn on an average day as all the customers
he sales had been prolonged, it could have led to more profit for the month.

taken and not the profit margin here as the price has reduced per entity and checking the profit margins alone will
the overall net profit obtained.
 ll the customers

margins alone will