BENGALURU CITY UNIVERSITY

CHOICE BASED CREDIT SYSTEM

(Semester Scheme with Multiple Entry and Exit Options for

Under Graduate Course- as per NEP 2020)

Revised Syllabus for

B.COM - DATA ANALYTICS

2022-23 onwards

B.COM - Regular Page 1 of 57

 DEPARTMENT OF COMMERCE
Central College Campus, Dr. Ambedkar Veedhi, Bengaluru-560001

B.COM - DATA ANALYTICS

SYLLABUS FRAMED ACCORDING TO THE

NATIONAL EDUCATIONAL POLICY
(NEP 2020)

ACADEMIC YEAR 2022-23 ONWARDS

B.COM - Regular Page 2 of 57

 PROCEEDINGS OF UG BOS MEETING OF – B.COM, B.COM (DATA
ANALYTICS/INSURANCE/A&F/LSCM/TTM/TAXPROCEDURE/VOCATIONAL/BF) COURSES

Proceedings of the BOS – UG – B.Com, B.Com (Data

Analytics/IAS/A&F/LSCM/TTM/Tax Procedure/Vocational/BF) courses for the academic
year 2022 – 2023 meeting held on 14th October 2022, at the Department of Commerce, PK
Block, Bengaluru CityUniversity, Bengaluru-560009 at 11:00 A.M. The Board has reviewed
and approved the course matrix and syllabus of first four semesters of the above mentioned
courses. The board authorized the chairman to make the necessary changes and get the approval
for the same.

MEMBERS PRESENT:
1. Dr.M Muniraju, Chairman & Dean, Dept of Commerce Chairman
2. Dr. K R Jalaja, Associate Professor, Dept. of Commerce, BCU, Member
3. Dr. Sarvamangala, Associate Professor, Dept. of Commerce, BU Member
4. Dr. Nagaraj.N, Professor, Dept of Commerce, University of Mysore Member
5. Dr. Y.Muniraju, Professor in Commerce, Mangalore University Member
6. Dr.D Channappa, Chairman and Professor, Osmania University Member
7. Dr.R.Parvathi, Principal, VET first Grade College, Bangalore Member

8. Dr.D Raja Jebasingh,Vice Principal, St. Joseph's Commerce College Member

9. Dr.B.G.Bhasakara, Principal, Vivekananda Degree College Member
10. Dr.Padmaja P V, Principal, MLA Academy of Higher Learning Member
11. Dr.S N Venkatesh, Principal, RVD College Member
12. Dr.S.Harish, Principal, Vijaya Evening College Member

CO-OPTED MEMBERS

13. Dr. Bhavani H, Head,

Dept. of Commerce, M L A First Garde College for Women,
14. Prof. Gururaj Rao, Associate Professor, Vijaya College
15. Dr. Swaminathan, Associate Professor, GFGC, Malleswaram
16. Dr. Srihari, Associate Professor, SSMRV College, Bengaluru
17. Dr. Nagaraj C, GFGC, Yelahanka
18. Ms. Priya Srinivas, BMS College of Management
Chairman BOS

B.COM - Regular Page 3 of 57

 B.COM - DA – PROGRAM

SEMESTER – I
Teaching
SL Category Hours per Total
Course Code Title of the Course SEE CIE Credits
NO of Course Week Marks
(L+T+P)
1 Lang.1.1 Language -I AECC 3+1+0 60 40 100 3
2 Lang.1.2 Language -II AECC 3+1+0 60 40 100 3
3 B.Com. DA.1.1 Financial Accounting DSC -1 3+0+2 60 40 100 4
Fundamentals of
4 B.Com.DA.1. 2 DSC -2 3+0+2 60 40 100 4
MS-Excel
(P=Practical Exam)
5 B.Com.DA.1.3 Business Statistics - I DSC -3 3+0+2 60 40 100 4
Digital Fluency/ Basics
6 B.Com.DA.1.4 SEC-SB 1+0+2 30 20 50 2
of Computer
Any one of the following:
a. Accounting for Everyone
7 B.Com.DA.1. 5 OEC -1 3+0+0 60 40 100 3
b. Personal Finance and
Planning
8 B.Com.DA.1.6 Yoga SEC-VB 0+0+2 - 25 25 1
9 B.Com.DA.1.7 Health & Wellness SEC-VB 0+0+2 - 25 25 1
SUB TOTAL (A) 390 310 700 25

SEMESTER – II
Teaching
SL Category Hours per Total
Course Code Title of the Course SEE CIE Credits
NO of Course Week Marks
(L+T+P)
10 Lang.2.1 Language -I AECC 3+1+0 60 40 100 3
11 Lang.2.2 Language – II AECC 3+1+0 60 40 100 3
Advanced Financial
12 B.Com. DA.2.1 DSC -4 3+0+2 60 40 100 4
Accounting
13 B.Com.DA.2 .2 Business Statistics - II DSC -5 3+0+2 60 40 100 4
Fundamental of Data
14 Base Management DSC -6
B.Com.DA.2 .3 3+0+2 60 40 100 4
System and SQL
15 B.Com.DA.2 .4 Environmental Studies AECC 2+0+0 30 20 50 2
Any one of the following:
16 B.Com.DA.2 .5 a. Investing in stock markets OE-2 3+0+0 60 40 100 3
b. Innovation Management

17 B.Com.DA.2 .6 Sports SEC -VB 0+0+2 - 25 25 1

NCC/NSS/R&R(S&G)/
18 B.Com.DA.2 .7 SEC -VB 0+0+2 - 25 25 1
Cultural
SUB TOTAL (B) 390 310 700 25

EXIT OPTION WITH CERTIFICATION –

WITH ABILITY TO SOLVE WELL DEFINED PROBLEMS
B.COM - Regular Page 4 of 57
 SEMESTER – III

Teaching
Categor
SL Hours per Total
y of Week
NO Course Code Title of the Course SEE CIE Marks Credits
Course (L+T+P)
19 Lang.3.1 Language -I AECC 3+1+0 60 40 100 3
20 Lang.3.2 Language – II AECC 3+1+0 60 40 100 3
21 B.Com. DA.3.1 Corporate Accounting DSC – 7 3+0+2 60 40 100 4
Management Principles and
22 B.Com.DA.3.2 Applications DSC – 8 3+0+2 60 40 100 4

23 B.Com.DA.3. 3 Advanced Excel

DSC – 9 3+0+2 60 40 100 4
Financial Education &
24 B.Com.DA.3.4 SEC 1+0+2 30 20 50 2
Investment Awareness
Any one of the following:
a. Advertising Skills
25 B.Com.DA.3.5
b. Entrepreneurship Skills OEC-3 3+0+0 60 40 100 3
26 B.Com.DA.3.6 Sports SEC-VB 0+0+2 - 25 25 1
NCC/NSS/R&R(S&G)/
27 B.Com.DA.3.7 Cultural SEC-VB 0+0+2 - 25 25 1

SUB TOTAL (C) 390 310 700 25

SEMESTER – IV
Teaching
SL Category Hours per Total
Course Code Title of the Course Week SEE CIE Credits
NO of Course Marks
(L+T+P)
28 Lang.4.1 Language -I AECC 3+1+0 60 40 100 3
29 Lang.4.2 Language – II AECC 3+1+0 60 40 100 3

30 B.Com.DA.4.1 Human Resource Management DSC – 10 3+0+2 60 40 100 4

31 B.Com.DA.4.2 Principles of Marketing DSC – 11 3+0+2 60 40 100 4

32 B.Com.DA.4.3 Data Science life cycle DSC – 12 4+0+0 60 40 100 4
33 B.Com.DA.4.4 Constitution of India AECC 2+0+0 30 20 50 2

34 B.Com.DA.4.5 Any one of the following:

a. Banking Operations
b. Principles of Event OEC-4 3+0+0 60 40 100 3
Management
35 B.Com.DA.4.6 Sports SEC-VB 0+0+2 - 25 25 1
NCC/NSS/R&R(S&G)/
36 B.Com.DA.4.7 Cultural SEC-VB 0+0+2 - 25 25 1
SUB TOTAL (D) 390 310 700 25

EXIT OPTION WITH DIPLOMA – ABILITY TO SOLVE BROADLY DEFINED PROBLEMS.

B.COM - Regular Page 5 of 57

 SEMESTER – V
SL Teaching
Category Total
Course Code Title of the Course Hours per SEE CIE Credits
NO of Course Week Marks
(L+T+P)
37 B.Com.DA .5.1 Financial Management DSC-13 3+0+2 60 40 100 4

38 B.Com.DA .5.2 DSC-14 3+0+2 60 40 100 4

Income Tax -I
39 B.Com.DA .5.3 GST Law and Practice DSC-15 3+0+2 60 40 100 4

Marketing Analytics
40 B.Com.DA .5.4 DSC -16 3+0+2 60 40 100 3

Introduction to R
41 B.Com.DA .5.5 ( P = Practical Exam) VOC-1 2+0+2 60 40 100 3
42 B.Com.DA .5.6 Internship Intern -1 0+0+2 - 50 50 2

43 B.Com.DA .5.7 Cyber Security SEC 1+0+2 30 20 50 2

or some other SEC
44 B.Com.DA .5.8 Sports SEC– VB 0+0+2 - 25 25 1

45 B.Com.DA .5.9 NCC/NSS/R&R(S&G)/ SEC– VB 0+0+2 - 25 25 1

Cultural
SUB TOTAL (F) 330 320 650 24

SEMESTER – VI
SL Teaching
Category Hours per Total
Course Code Title of the Course SEE CIE Credits
NO of Course Week Marks
(L+T+P)
46 B.Com. DA.6.1 Management Accounting DSC-17 3+0+2 60 40 100 4

Cost Accounting
47 B.Com. DA.6.2 DSC-18 3+0+2 60 40 100 4

48 B.Com. DA.6.3 Financial Analytics DSC-19 3+0+2 60 40 100 4

49 Data Analysis using Tableau DSC-20 3+0+2 60 40 100 3

B.Com. DA.6.4
Application of Python in Business
50 B.Com. DA.6.5 Decisions VOC-2 2+0+2 60 40 100 3
51 B.Com. DA.6.6 Internship Intern -2 0+0+2 - 50 50 2
52 B.Com. DA.6.7 Professional Communication SEC- SB 1+0+2 30 20 50 2
53 B.Com. DA.6.8 Sports SEC– VB 0+0+2 - 25 25 1
54 B.Com. DA.6.9 NCC/NSS/R&R(S&G)/ SEC– VB 0+0+2 - 25 25 1
Cultural
SUB TOTAL (F) 320 320 650 24

GRAND TOTAL - DEGREE 2220 1880 4100 148

EXIT OPTION WITH BACHELOR DEGREE -ABILITY TO SOLVE COMPLEX PROBLEMS THAT ARE
ILL-STRUCTURED REQUIRING MULTI-DISCIPLINARY SKILLS TO SOLVE THEM.

B.COM - Regular Page 6 of 57

 SEMESTER – VII
Teaching
Category
SL Hours per Total
Course Code Title of the Course of SEE CIE Credits
NO Week Marks
Course
(L+T+P)
International Business
55 B.Com.DA. 7.1 DSC-21 4+0+0 60 40 100 4
Business Regulations
56 B.Com.DA.7. 2 DSC-22 3+0+2 60 40 100 4

Web and Social

57 B.Com.DA.7 .3 DSC-23 3+0+2 60 40 100 4
Intelligence

HR Analytics
58 B.Com.DA.7 .4 DSC-24 3+1+0 60 40 100 3
59 B.Com.DA.7 .5 ERP Applications VOC-3 2+0+2 60 40 100 3
Research
60 B.Com.DA.7 .6 RM-1 3+0+0 60 40 100 3
Methodology

SUB TOTAL (G) 360 240 600 21

SEMESTER – VIII
Teaching
SL Category Total
Hours per
N of Mark
Course Code Title of the Course Week SEE CIE Credits
O Course (L+T+P) s

Financial Reporting and

61 B.Com.DA.8.1 DSC-25 3 +0+ 2 60 40 100 4
IND AS
Cloud Computing and
62 B.Com.DA.8 .2 IOT DSC-26 4 +0+ 0 60 40 100 4

Econometrics
B.Com.DA.8 .3
63 DSC-27 3+0+2 60 40 100 4

64 B.Com.DA.8 .4 Advance SQL VOC-4 2+0+2 60 40 100 3

B.Com.DA.8.5 Research
Projects/Internship
65 with Viva – voce - - 120 80 200 6

SUB TOTAL (H ) 360 240 600 21

GRAND TOTAL OF (A+B+C+D+E+F+G+H) 2940 2360 5300 190

B.COM - Regular Page 7 of 57

 Award of Bachelor of Commerce Degree with Honours, (With the completion of
courses equal to a minimum of 180 credits)

BACHELOR DEGREE WITH HONORS – EXPERIENCE OF WORKPLACE

PROBLEM SOLVING IN THE FORM OF INTERNSHIP OR RESEARCH
EXPERIENCE PREPARING FOR HIGHER EDUCATION OR
ENTREPRENEURSHIP EXPERIENCE.

NOTES:
· One Hour of Lecture is equal to 1 Credit.
· One Hour of Tutorial is equal to 1 Credit (Except Languages).
· Two Hours of Practical is equal to 1 Credit

Acronyms Expanded
AECC : Ability Enhancement Compulsory Course
DSC © : Discipline Specific Core (Course)
SEC-SB/VB : Skill Enhancement Course-Skill Based/Value Based
OEC : Open Elective Course
DSE : Discipline Specific Elective
SEE : Semester End Examination
CIE : Continuous Internal Evaluation
L+T+P : Lecture +Tutorial+Practical(s)

Note: Practical Classes may be conducted in the Business Lab or in Computer Lab or in
Class room depending on the requirement. One batch of students should not exceed half
(i.e., 30 or less than 30 students) of the number of students in each class/section. 2 Hours
of Practical Class is equal to 1 Hour of Teaching, however, whenever it is conducted for
the entire class (i.e., more than 30 students)

2 Hours of Practical Class is equal to 2 Hours of Teaching.

B.COM - Regular Page 8 of 57

 Name of the Program: Bachelor of Commerce (B.Com-Data Analytics))
Course Code: B.Com.DA 1.1
NAME OF THE COURSE: FINANCIAL ACCOUNTING

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies
& field work etc.,
Course Outcomes: Course Outcomes: On successful completion of the course,
the students will be able to
a. Understand the theoretical framework of accounting as well as accounting
standards.
b. Demonstrate the ability to prepare financial statement of manufacturing and
nonmanufacturing entities of sole proprietors.
c. Workout the accounting treatments for consignment transactions & events in
the books of consignor and consignee.
d. Understand the accounting treatment for royalty transactions & articulate the
Royalty agreements.
Demonstrate various accounting treatments for dependent and independent
branches
SYLLABUS: HOURS
Module- 1: Theoretical Framework of Accounting 08
Introduction-Meaning and Scope of Accounting- Objectives of Accounting-
Importance of Accounting-Function of Accounting-Terminologies used in
accounting- Users of Accounting Information-Accounting Process-Basis of
Accounting: Cash basis and Accrual Basis-Branches of Accounting- Principles of
Accounting-Concepts and Conventions- Accounting Standards-Indian
Accounting Standards (IND AS)-Theory, Accounting equations, Problems on
Accounting Equations
Module -2: Financial Statements of Sole Proprietary Concerns 12
Introduction-Meaning of Sole Proprietor-Meaning of Financial Statements -
Manufacturing and non-manufacturing Entities: Financial statements of
Manufacturing Concerns -Statement of Manufacture, Statement of Trading and
Profit & Loss -Balance Sheet -problems

Module. 3: Consignment Accounts 12

Introduction – Meaning – Consignor – Consignee – Goods Invoiced at Cost Price –
Goods Invoiced at Selling Price – Normal Loss – Abnormal Loss – Valuation of
Stock – Stock Reserve – Journal Entries – Ledger Accounts in the books of
Consignor-problems.
Module.4: Royalty Accounts 12
Introduction-Meaning- Terms used in royalty agreement: Lessee, Lessor,
Minimum Rent – Short Workings –Recoupment of Short Working–Accounting
Treatment in the books of Lessee only – Journal Entries and Ledger Accounts
including minimum rent account. (Sub-lease and lessor books excluded)-
problems

B.COM - Regular Page 9 of 57

 Module.5: Branch Accounts 12
Meaning of Branch Accounts -Objectives and Advantages of Branch Accounting Types
of Branches – Meaning and features of Dependent Branches, Independent Branches and
Foreign Branches-Methods of maintaining books of accounts by the Head Office –
Debtors System- ascertainment of Profit or Loss of Branch under Debtors System –
Problems

Skill DevelopmentActivities:

1. Collect Annual Financial Statements of sole proprietary concerns and identify

accounting concepts and conventions followed in the preparation of the annual
financial statements.
2. Preparation of Pro-form invoice and accounts sales with imaginary figures.
3. Prepare Royalty table with imaginary figures.
4. Prepare Branch Account with imaginary figures

Books for Reference:

1. Robert N Anthony, David Hawkins, Kenneth A. Merchant, (2017)
Accounting: Text and Cases, Mc Graw-Hill Education, 13thEdition.
2. S.Anil Kumar, V.Rajesh Kumar and B.Mariyappa – Financial Accounting,
Himalaya Publishing House, New Delhi.
3. SP Iyengar (2005), Advanced Accounting, Sultan Chand & Sons, Vol.1.
4. Charles T. Horngren and Donna Philbrick, (2013) Introduction to Financial
Accounting, Pearson Education, 11thEdition.
5. J.R. Monga, Financial Accounting: Concepts and Applications. Mayur Paper
Backs, New Delhi, 32ndEdition.
6. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting. Vikas
Publishing House, New Delhi, 6th Edition.
7. B.S. Raman (2008), Financial Accounting Vol. I & II, United Publishers
& Distributors

B.COM - Regular Page 10 of 57

 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com.DA 1.2
Name of the Course: FUNDAMENTALS OF MS-EXCEL

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS
Pedagogy: Classroom lectures, Case studies, Group discussion, Seminar & field
work etc.,
Course Outcomes: On successful completion of the course, the students will be
able to
· Fundamentals of Excel helps Students to learn how to start working with MS-
EXCEL right from basics to Tables.
· To understand the various templates and printing of their work.
· The course aims to understand the most extensive tool used for many analysis
in general and in Business Analytics in Particular, this module will equip
students with hands-on skills on excel operations

SYLLABUS: HOURS
Module No. 1: Introduction 12
Basics of MS-Windows – Desktop, Icon, creating, saving, and using of different
documents and applications, MS- Office: Installing, Customizing, and Using
different applications and tools in MS-Office package, Basics of MS-Word, Basics
of MS Power Point.
Module No. 2: Introduction to MS-Excel 12
Spreadsheets basics, Need for Spreadsheets, Work-Book, Work –Sheet, Parts of a
MS-Excel Work-Sheet- Program area, Work area, Contents of Title-Bar, Manu-Bar,
Contents of Manu Ribbons, Meaning of Cell- Cell address, Formula-Bar, Row-
Numbers, Column-Letters, Quick Access to Tool-Bar, Office Button, Floating
Frames, Adding Work-Sheets in Sheet Tab, Status- Bar., and other features of Excel.
Module No. 3: Work-Sheet and Work-Book
Operation 12
Selecting Cell and Range of Cells, Merging of Cells, Entering and Saving Data in
the Cell, Named Cells, Need of Naming Cells, Entering, Storing, Copying Formula,
Using different Arithmetic and logical Operators in Formula, Moving Cell with
contents, Copying and Pasting of Cell and Cell Content, Freezing Cells, Editing of
Cell Contents, using Cell Formatting Options – Editing Cell Size (increasing
Column and Row size of a cell), Text Alignment, using Border, Comments option
usage in Cell, Editing and Deleting Comments, Fill, Formatting Fonts, Text
Warping, Text Rotate, Using Auto-fit to Adjust Rows and Columns Using of Short-
Cuts and Short-Cut Manu, Clear Contents in a Cell, Adding, Deleting and Copying
Work-Sheet with in a Work-Book, Renaming a File or Work-Sheet, Inserting
Multiple Work-Sheet at a time, Formatting a Work-Sheer Automatically, Sorting
Textual & Numerical DATA, Sort Dates or Times, Sort by Cell Colour, Font Colour,
or by icon, Sort by a custom list, Sort Rows, sort by more than column or row and
other issues in sorting.

B.COM - Regular Page 11 of 57

 Module No. 4: Tables And Formatting 12
Creating a Table, Changing the look of a table, Navigating in a Table, Selecting
parts of a Table, Adding, Deleting New Rows / Columns, Moving a Table, Working
with the Total Row, Removing Duplicate rows from a table. Sorting and Filtering a
table, Converting Table into Range. Formatting tools on the Home Tab, Mini
Toolbar, Fonts, Text Alignment, Wrapping text to fit a cell, Colours and Shading,
Borders and Lines, Miming Styles Conditional Formatting and Reporting: Format
all Cells by using a Two Colour Scale, Format all Cells by using Data Bars quick
formatting, Protecting, Protect a Work-Book, Un Protect Work-Book, Protect
Work-Sheet Data, Unprotect Work-Sheet data, Spelling and Grammar Check,
Referencing – Relative, Absolute, Mixed Referencing, Basic Functions Viz., SUM,
AVERAGE, MAX, MIN, SQRT, TODAY, COUNT, COUNTIF, CHAR,
AND, OR, NOT, VALUE. ROUND.

Module No. 5: Working with Ms-Excel 08

Using Formulae to Find the roots of a Quadratic Equations, Formula of a Straight
–line (Y=MX+C) to find the Slope of a straight line, Regression Formula, EMI-
Formula, Formulae used in calculating Banker Discount, Bankers gain, True-
Discount, Net-Present Value, Sum of AP and GP,) Using IF Condition, and using
Multiple IF Condition in University Result Declaration.

Books for Reference

1. Rajkumar S and Nagarajan G and Naveen Kumar M, Fundamentals of MS
Excel, Jayvee International Publications, Bangalore.
2. Microsoft Excel Latest Version Inside Out – Mark Doge and Craig Stinson –
PHI Learning Private Limited, New Delhi – 110001.
3. Excel 2013 Bible ; John Walkenbach, Wiley
4. Financial Analysis and Modeling using Excel and VAB: Chandan Sengupta,
Wiley
5. Excel Data Analysis – Modeling and Simulation: Hector Guerreor, Springe
6. Microsoft Excel 2013: Data Analysis and Business Modeling: Winston, PHI
7. Excel Functions and Formulas: Bernd Held, BPB Publications.

B.COM - Regular Page 12 of 57

 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com. DA. 1.3
NAME OF THE COURSE: BUSINESS STATISTICS – 1

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS
Pedagogy: Classroom lectures, Case studies, Group discussion, Seminar & field
work etc.,
Course Outcomes: On successful completion of the course, the students will be
able to:
• 1.Understand the basic concepts of statistics.
• 2.Articulate and analyse the visualised data.
• 3.Structure the data for further evaluation.
• 4.Link the relevance of Index number.
• 5.Understands to build correlation of variables.
SYLLABUS: HOURS
Module No. 1: Introduction to Statistics 10
Basics of Statistics: Meaning, Definition need of statistics, Business statistics,
The DCOVA framework for Business statistics (define, collect, organize,
visualize, and analyze).
Data: Data in Business environment, Sources of Data - Primary Data & Secondary
data, Methods of collecting Primary Data and Secondary Data. Population and
Sample, Data Formatting and Data Cleaning.
Techniques of Data Collection: Census and Sampling techniques, methods of
sampling.
Module No. 2: Data Organising and Visualising 08
Formation of Frequency Distribution Table, Classification – Meaning and Types,
Tabulation of Data- Parts of a Table, Types of Tables, Diagrammatic Presentation
of the data – General Rules for Constructing Diagrams, Types of Diagrams, One-
Dimensional - Bar Diagrams, Two – Dimensional Diagrams – Pie Diagram.

Module No. 3: Descriptive Statistics 12

Measures of Central Tendency: Calculation of Mean, Median, Quartiles, Mode
in Individual, Discrete and Continuous series. Geometric Mean in Individual
series (Problems)
Measures of Dispersion: Mean Deviation, Quartile Deviation, Standard
Deviation, Coefficient of Variation -Problems.
Shapes: Skewness, Tests of Skewness, Measures of Skewness - Karl Pearson’s
Coefficient of Skewness and Bowley’s Coefficient of Skewness - problems.

Module No. 4: Probability

14
Introduction to probability: Meaning of Probability; Meaning of Terminologies
- Sample space, Experiment, Deterministic experiment, Random experiment, Trial
, Event- Null event, Simple event, Compound event, Sure event, Equally likely
events, Mutually exclusive events, independent, dependent events and conditional
B.COM - Regular Page 13 of 57
 probability. Complement of an event, Union and intersection of events; Outcomes
- Meaning of Favorable and Exhaustive outcomes.
Meaning of Classical and Empirical/statistical methods of assigning probabilities.
Classical/ Mathematical, Empirical/Statistical, and axiomatic definitions of
probability. Statement of addition theorem of probability (non-mutually and
mutually exclusive events) Problems.
Note: Interactive Graphics for Probability can be sourced from Seeing
Theory
Module No. 5: Correlation Analysis 10
Correlation- Definition, Types-(Simple, Multiple, Partial. Causation, Spurious,
positive, negative, (degrees of correlation). Significance of study of correlation
analysis.
Methods of Study Correlation- scatter diagram, Karl Pearson's coefficient of
correlation for ungrouped and grouped data. Properties of coefficient of correlation,
Probable error (Problems-ungrouped and grouped data).

Books for Reference:

1. Berenson: Basic of Business Statistics Pearsons Publication.

2. Evas: Statistics, Data Analysis and Decision modelling, Pearsons Publication.
3. S.P. Gupta and M.P. Gupta: Business Statistics, Sultan Chand & Sons
Educational Publishers.
4. N. D Vohra: BUSINESS STATISTICS: Text and Problems - With
Introduction to Business Analytics, McGrew Hill Publication.
5. Dr. B N Gupta: Statistics, Sahitya Bhavan Agra

Skill Development: MS Excel sessions to be conducted for 2nd, 3rd and 5th
Modules.

B.COM - Regular Page 14 of 57

 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com. 1.5 a.(Open Elective Course)
NAME OF THE COURSE: ACCOUNTING FOR EVERYONE

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
3 CREDITS 3 HOURS 42 HOURS
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies
& field work etc.,
Course Outcomes: On successful completion of the course, the students will be
able to
1. Analyse various terms used in accounting.
2. Understand the procedure for recording the transaction.
3. Learn posting the journal entry to ledger
4. Learn to prepare ledger accounts and cash books.
5. Learn to prepare final accounts

SYLLABUS: HOURS
Module 1: Introduction to Accounting 08 Hours
Accounting: Meaning, Importance and objectives of Accounting, Concepts and
Convention of Accounting.
Accounting Information: Meaning, Users, Sources of accounting information.
Some Basic Terms –Transaction, Account, Asset, Liability, Capital, Expenditure,
Income, Revenue, Profit, Loss, Concept of revenue and Capital; Debit, Credit,
Accounting Year, Financial Year.
Accounting Equations – Simple Problems on Accounting Equation.
Module 2: Recording of Transactions 12 Hours
Features of recordable transactions and events, Recording of Transactions; Types
of Accounts - Personal account, Real Account and Nominal Account ; Golden
Rules of Accounting-Rules for Debit and Credit; Double Entry System,
Journalizing transactions (Simple Problems on Journal Entries of Sole
Proprietorship Concern)
Module 3: Preparation of Ledger Accounts and Cash Book 10 Hours
Ledger – Meaning of Ledger, Format of Ledger Account, Preparation of Ledger
Accounts (Simple Problems on Journalising the transactions and posting in
Ledger Accounts),
Cash Book-Meaning of Cash Book, Posting of transactions in cash book.
(Simple Problems on Single and Triple Columnar Cash Book)
Module 4: Preparation of Final Accounts 08 Hours
Preparation of Trial Balance and Final Accounts. (Simple problems on Trial Balance,
Trading, Profit and Loss Accounts and Balance Sheet with T-format).

B.COM - Regular Page 15 of 57

 Skill Development Activities:
1. Write an accounting equation using Imaginary figures.
2. Prepare final accounts collecting necessary data from small business firms.
3. Prepare a Trial Balance with Imaginary Figures.
4. Prepare a Triple Columnar Cash Book with imaginary transactions.
5. Pass any five journal entries with imaginary transactions for Sole proprietary
concern.

Books for Reference:

1. Hatfield, L. (2019). Accounting Basics. Amazon Digital Services LLC.
2. Horngren, C. T., Sundem, G. L., Elliott, J. A., & Philbrick, D. (2013).
Introduction to Financial Accounting. London: Pearson Education.
3. Siddiqui, S. A. (2008). Bookkeeping & Accountancy. New Delhi: Laxmi
Publications Pvt. Ltd.
4. Sehgal, D. (2014). Financial Accounting. New Delhi: Vikas Publishing House
Pvt. Ltd.
5. Tulsian, P. C. (2007). Financial Accounting. New Delhi: Tata McGraw Hill
Publishing Co. Ltd.
6. Mukharji, A., & Hanif, M. (2015). Financial Accounting. New Delhi: Tata
McGraw Hill Publishing Co. Ltd.
7. Maheshwari, S. N., Maheshwari, S. K., & Maheshwari, S. K. (2018).
Financial Accounting. New Delhi: Vikas Publishing House Pvt. Ltd.
8. Khan, M.Y. and Jain, P.K. Management Accounting. McGraw Hill Education.
9. Arora, M.N. Management Accounting, Vikas Publishing House, New Delhi

B.COM - Regular Page 16 of 57

 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com. 1.5 b. (Open Elective Course)
Name of the Course: PERSONAL FINANCE AND PLANNING

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
3 CREDITS 3 HOURS 42 HOURS
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies
& field work etc.,
Course Outcomes: On successful completion of the course, the students will be
able to
1. Explain the meaning and appreciate the relevance of Financial Planning.
2. Familiarize with regard to the concept of Investment Planning and its
methods.
3. Examine the scope and ways of Personal Tax Planning.
4. Analyze Insurance Planning and its relevance.
5. Develop an insight into retirement planning and its relevance.

SYLLABUS: HOURS
Module 1: Introduction to Financial Planning 08 Hours
Financial goals, steps in financial planning, time value of money, personal loans,
education loan, car loan & home loan schemes. Introduction to savings, benefits
of savings, management of spending & financial discipline.

Module 2: Investment Planning 08 Hours

Meaning, process and objectives of investment, Concept and measurement of
return & risk, Types of return: Income and capital appreciation
Different investment avenues: Corporate Securities, Bank deposits, Company
deposits, Post Office Savings Schemes, Government Securities, Insurance
Schemes, Provident Fund, Pension loans, Mutual fund, Commodities, Foreign
currency, Real estate, Paintings and Antiques, Gold and Bullion, Chits and Nidhi,
Exchange Traded Funds (ETF).
Module 3: Personal Tax Planning 10 Hours
Tax Structure in India for personal taxation, Scope of Personal tax planning,
Exemptions and deductions available to individuals (U/s 80C, 80CCC, 80CCD,
80D, 80DD, 80TTA, 80 U) from Gross Total Income. Tax avoidance versus tax
evasion.

B.COM - Regular Page 17 of 57

 Module 4: Retirement Planning 07 Hours
Retirement Planning Goals, Process of retirement planning, Pension plans
available in India, New Pension Scheme, Provident Fund: Employee Provident
Fund (EPF) and Public Provident Fund (PPF). Deductions available under the
Income Tax Act, 1961 for retirement plans.(Theory only)

Skill Development Activities:

1. Design a portfolio using any five assets with imaginary figures.
2. Identify different types / classes of mutual funds available in India
3. List out any six insurance schemes in India.
4. List out the deductions available under the Income Tax Act, 1961 for retirement
plans.

Books for Reference:

1. Indian Institute of Banking & Finance. (2017). Introduction to Financial
Planning. New Delhi: Taxmann Publication.
2. Pandit, A. (2014). The Only Financial Planning Book that You Will Ever
Need. Mumbai: Network 18 Publications Ltd.
3. Sinha, M. (2008). Financial Planning: A Ready Reckoner. New York:
McGraw Hill Education. Halan, M. (2018). Let's Talk Money: You've Worked
Hard for It, Now Make It Work for You. New York: HarperCollins Publishers.
4. Tripathi, V. (2017). Fundamentals of Investment. New Delhi: Taxmann
Publication.

B.COM - Regular Page 18 of 57

 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com. DA. 2.1
Name of the Course: ADVANCED FINANCIAL ACCOUNTING

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS
Pedagogy: Classroom lectures, Case studies, Tutorial classes, Group discussion,
Seminar & field work etc.,
Course Outcomes: On successful completion of the course, the students will be
able to
a) Understand & compute the amount of claims for loss of stock & loss of Profit.
b) Learn various methods of accounting for hire purchase transactions.
c) Deal with the inter-departmental transfers and their accounting treatment.
d) Prepare financial statements from incomplete records.
e) Outline the emerging trends in the field of accounting

SYLLABUS: HOURS
Module-1: Insurance Claims for Loss of Stock 12
Meaning, Need and Advantages of Fire Insurance-Special terminologies in Fire
Insurance Claims – Insurer, Insured, Premium, Salvage, Insurance Policy, Sum
Assured, Under Insurance, over insurance Average Clause, Claim. Problems on
Ascertainment of Fire Insurance Claim including problems on abnormal line of
goods-Problems
Module - 2: Hire Purchase Accounting 12
Meaning of Hire Purchase and Installment Purchase System- difference between
Hire Purchase and Installment Purchase – Important Definitions – Hire Purchase
Agreement – Hire Purchase Price – Cash Price – Hire Purchase Charges –
Calculation of Interest – Calculation of Cash Price – Journal Entries and Ledger
Accounts in the books of Hire Purchaser only. (Asset Accrual Method only)-
Problems
Module -3: Departmental Accounts 12
Meaning and Features of Departmental Undertaking-Examples of Department
Specific Expenses and Common Expenses -Need and Bases of Apportionment of
Common Expenses-Preparation of Statement of Trading and Profit and Loss in
Columnar form, Statement of General Profit and Loss and Balance Sheet – Simple
problems involving Inter Departmental Transfers at Cost Price (vertical form)-
Problems
Module-4: Conversion of Single-Entry System intoDouble 12
Entry System
Single entry system- Meaning – Features – Merits – Demerits – Types. Conversion
into Double Entry system – Need for Conversion – Preparation of Statement of
Affairs – Cash book – Memorandum Trading Account – Total Debtors Account –
Total Creditors Account – Bills Receivable Account – Bills Payable Account –
Statement of Trading and Profit & Loss and Balance Sheet-Problems

B.COM - Regular Page 19 of 57

 Module -5: Emerging Trends in Accounting
08
Digital transformation of Accounting – Big Data Analytics in Accounting- Cloud
Computing in accounting- Green Accounting- Human Resource Accounting,
Inflation Accounting, Database Accounting (Meaning and Features only)

Skill Development Activities:

1. Identify the procedure & documentations involved in the insurance claims.

2. Prepare the purchase table with imaginary figures.
3. Identify the common expenditures of a departmental undertaking
4. Identify latest innovations and developments in the field of accounting.
5. Prepare a Memorandum Trading Account with imaginary figures.
6. Identify the latest Accounting trends.

Books for Reference:

1. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting. Vikas
Publishing House, New Delhi, 6thEdition.
2. B.S. Raman (2008), Financial Accounting Vol. I & II, United Publishers &
Distributors
3. S.Anil Kumar, V.Rajesh Kumar and B.Mariyappa – Financial Accounting,
Himalaya Publishing House, New Delhi
4. SP Iyengar (2005), Advanced Accounting, Sultan Chand & Sons, Vol.1.
5. Robert N Anthony, David Hawkins, Kenneth A. Merchant, (2017)
Accounting: Text and Cases, McGraw-Hill Education, 13thEdition.
6. Charles T. Horngren and Donna Philbrick, (2013) Introduction to Financial
Accounting, Pearson Education, 11thEdition.
7. J.R. Monga, Financial Accounting: Concepts and Applications. Mayur Paper
Backs, New Delhi, 32ndEdition.

B.COM - Regular Page 20 of 57

 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com.DA.2.2
NAME OF THE COURSE: BUSINESS STATISTICS – 2

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS
Pedagogy: Classroom lectures, Case studies, Tutorial classes, Group
discussion, Seminar & field work etc.,
Course Outcomes: On successful completion of the course, the students will be
able to:
1. Analyze simple linear regression and interpreting the results
2. Understand and demonstrate time series forecasting techniques
3. Execute Probability and Theoretical distribution theories.
4. Construct hypothesis and summarize the results
5. Formulate ANOVA model and interpret the results.

SYLLABUS: HOURS
Module No. 1: Linear Regression
10
Regression- Definition, regression lines, regression equations of x on y and y on
x(problems). Properties of regression coefficients. Introduction to Multiple Linear
regression (Concepts Only)

Module No. 2: Time Series Analysis 10

Meaning and Components of Time Series, Uses of time series analysis.
Measurement of the trend by Graphical, Semi average, moving averages method
(Period of moving average being 3, 4 or 5) and method of least squares -Problems
on fitting a linear trend- normal equations, obtaining trend values, estimating
future trends, Plotting actual and trend values (Graphically). Fitting a second
degree (Quadratic) and exponential trends- Normal equations and obtaining the
trend equation, Forecasting, and estimation.

Module No. 3: Normal Distribution

14
Normal distribution definition of Normal distribution, properties, problems on
P.D.F and properties. Definition of SNV, standard normal distribution through
P.D.F. Finding probabilities and expected numbers when mean and variance are
given. Finding the probabilities within one, two and three (sigma) limits.
Module No. 4: Hypothesis Testing and Statistical Inference
12
Basic Concept of Hypothesis Testing – Hypothesis Formulation, Significance
Level, Decision Rules. Type I and Type II error. One Sample Hypothesis Testing
– One Sample Test for Means, One Sample Test for Proportions, One Sample Test
for Variance using p-values. Two sample Hypothesis Test – Two sample Test for
Means, Two sample Test for Means with Paired samples, Two sample Test for
Proportion, Two sample Test and Confidence Intervals. Test For Equality of
Variance. (t-test, z-test, Chi-square test problems to be solved)

B.COM - Regular Page 21 of 57

 Module No. 5: Analysis of Variance
10
Introduction to One way ANOVA, Partitioning the sum of squares, The ANOVA
assumptions, Applying One Way ANOVA. Randomized complete Block
ANOVA, Fisher’s least significant difference test. Two Factor ANOVA: Two
Factor ANOVA replications.
Books for Reference:
1. Groebner, David F.; Shannon, Patrick W.; Fry, Phillip C, Business Statistics,
Global Edition, Pearsons Publication.
2. Berenson: Basic of Business Statistics Pearsons Publication.
3. Evas: Statistics, Data Analysis and Decision modelling, Pearsons Publication.
4. S.P. Gupta and M.P. Gupta: Business Statistics, Sultan Chand & Sons
Educational Publishers.
5. N. D Vohra: BUSINESS STATISTICS: Text and Problems - With
Introduction to Business Analytics, McGrew Hill Publication.
6. Dr. B N Gupta: Statistics, Sahitya Bhavan Agra
7. David Freedman, Statistics, Viva Books.

Skill Development: MS Excel sessions to be conducted for 1st, 2nd , 4th

and 5th Modules.

B.COM - Regular Page 22 of 57

 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com.DA. - 2.3
Name of the Course: FUNDAMENTALS OF DATABASE MANAGEMENT
SYSTEMS AND SQL
COURSE CREDITS NO. OF HOURS TOTAL NO. OF
PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS
Pedagogy: Classroom lectures, Case studies, Group discussion, Seminar &
field work etc.,
Course Outcomes: On successful completion of the course, the students will be
able to
1. Understand Database Management Systems and the significance of DDL,
DML in SQL Portion ofRDBMS. Knowledge of Excel and SQL would equip
students with hands-onskills on DBMS operations with SQL.
2. Understand DBMS structure and file management system in DBMS
3. Understand the Concept of Operation and Management.
4. Understand the application of SQL.
SYLLABUS: HOURS
Module No. 1: Introduction to Database Management
Systems 10
Meaning and Definition of Database, Objectives of Database, Features of Database,
Conceptual Data modeling – File Organization – Data Structure – Data models:
HDBMS, NDBMS, RDBMS, OODBMS, Desktop and Server-level Database,
Resent Trends in Database.
Module No. 2: Database Design 08
Relational Data Model – Relational Algebra – ER Diagrams – Data Dictionary –
Normalisation – Boyce Codd Normal Forms – Integrity – Relational Database
Languages – Database Administration – File Structures and Indexing. Object
oriented concepts – Structure – Models and Databases – Object life cycle modeling
– Objects, Classes, and Patterns – Object interaction modeling – Object Oriented
Design – UML
Module No. 3: Operation and Management 10
Client / Server and Databases – Data Warehousing – Query Processing –
Concurrency Management – Heterogeneous and Homogenous Systems –
Distributed Databases – Controls – Atomicity, Recovery – Security, Back-up and
Recovery,
Distributed Databases: Structure of Distributed Database; Trade-offs in
Distributing the Database, Advantages of Data Distribution, Disadvantages of Data
Distribution; Design of Distributed Databases, Data Replication, Data
Fragmentation
Module No. 4: SQL Structured Query Language. 12
Relational Query Languages, the SQL Query Language, DDL – CREATE Table,
ALTER Table, DROP Table, CREATE Index, DROP Index etc., DML – SELECT,
UPDATE, DELETE, INSERT INTO etc., DATA – TYPE, Constraints on Attributes
– Referential Integrity Constraint, Arithmetic and Relational Operators

Module No. 5: Lab Sessions 16

B.COM - Regular Page 23 of 57

 Practical Problems and Lab-Work on SQL.

Books for References:

1. Gary W.Hansen and James V.Hansen, “Database Management and Design”
Prentice Hall
2. C.S.V.Murthy – Data Base Management Systems-HPH
3. C.Laudon. management information-systems, 6
th edition, published in the year 2000. p. 6.
4. DR. Milind M. Oka. Management information systems. Everest Publishing
House,p.3
5. Gordon. B. Davis & M. H. Olson. Management Information Systems..
Conceptual Foundations, structure
and development. Second Edition. P. 6
6. Jacek Błażewicz, et al., “Handbook on parallel and distributed processing”,
Springer Science & Business
Media, 2013.
7. O‘Brien James — A Management Information Systems, Tata Mc Graw Hill,
New Delhi.
8. Information Technology Control and Audit, Third Edition, Sandra Senft,
Frederick Gallegos, CR Press

B.COM - Regular Page 24 of 57

 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com. 2.5 a (Open Elective Course)
Name of the Course: INVESTING IN STOCK MARKETS

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
3 CREDITS 3 HOURS 42 HOURS
Pedagogy: Classroom lectures, Case studies, Group discussion, Seminar &
field work etc.,
Course Outcomes: On successful completion of the course, the students will be
able to
1. Explain the basics of investing in the stock market.
2. Differentiate between Primary and Secondary Market.
3. Understand different methods of issue of shares.
4. Understand the different methods of pricing the issue of shares.
5. Understand Demat A/c and Depository Participants managing Demat A/c.

SYLLABUS: HOURS
Module 1: Indian Stock Market 08 Hours
Introduction to Indian Stock Markets, History, Organization, Governing body,
Functions of stock Exchange, Players in Stock Market, SEBI – Objectives, Role
and Powers.
Module 2: Investing in Primary and Secondary Markets 12 Hours
Meaning, Objectives, Scope, and Functions of Primary and Secondary Markets-
Difference between Primary and Secondary Market, Methods of issue of shares in
primary market, methods of pricing the issue of shares in primary market, Listing
of shares.

Module 3: Trading in Stock Market 14 Hours

Broker-Meaning, Role and Responsibilities, Brokerage charges.
Trading & Settlement- Procedure for Trading – Buying Order, Sell Order, Long
and Short Positions, Bid and Ask Price, Volume, Stop Loss; Types of Trading –
Online Trading and Offline Trading.

Module 4: Depository participants in India 08 Hours

Demat Account- Meaning and Need for Demat Account, Steps in Opening Demat
Account and related documentations.
Depositories in India: National Securities Depository Ltd. (NSDL)- Features and
Functions, Central Depository Services Ltd. (CDSL)- Features and Functions.

Skill Development Activities:

1. List out the recent IPO in Indian Primary Market.
2. List out the leading share brokers in India.
B.COM - Regular Page 25 of 57
 3. Procedure for Opening the Demat A/c.
4. List out the functions of CDSL and NSDL.

Books for Reference:

1. Chandra, P. (2017). Investment Analysis and Portfolio Management. New
Delhi: Tata McGraw Hill Education.
2. Kevin, S. (2015). Security Analysis and Portfolio Management. Delhi: PHI
Learning. Ranganatham,
3. M., & Madhumathi, R. (2012). Security Analysis and Portfolio Management.
Uttar Pradesh: Pearson (India) Education.
4. Pandian, P. (2012). Security Analysis and Portfolio Management. New Delhi:
Vikas Publishing House.

B.COM - Regular Page 26 of 57

 Name of the Program: Bachelor of Commerce (Data Analytics.)
Course Code: B.Com. 2.5 b (Open Elective Course)
Name of the Course: INNOVATION MANAGEMENT

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
3 CREDITS 3 HOURS 42 HOURS
Pedagogy: Classroom lectures, Case studies, Group discussion, Seminar &field
work etc.,
Course Outcomes: On successful completion of the course, the students will be
able to
1 Define types and patterns of innovation.
2 Search of the sources of innovation and ideas generating.
3 Define innovation-related strategic decisions withinorganizations.
4 Managing the processes of new product development.
5 Developing the paths of cooperation for innovation-based projects.

SYLLABUS: HOURS
Module 1: Introduction to Innovation Management 12 Hours
Innovation: Concept of innovation, characteristics, importance, principles of
innovation, process of innovation, factors influencing innovation, determinants of
innovation (Internal and external- technological, social, economic, politico-legal);
Innovation Management: Concept, scope, characteristics of good innovation
management, significance of innovation management

Module 2: Managerial aspects of innovation: 12 Hours

Organisational mechanism for stimulating innovation: separate units for innovation
activity, project-based organisations, new venture division (merits and demerits of
each); Traits of innovative organisations, current trends- Virtual organisations,
boundaryless organisations, learning organisations; Managing innovation function:
Planning, making resource allocation, organising staffing, leading and controlling for
innovation
Module 3: Areas of innovation 10 Hours
Product innovation: concept, Types (continuous and discontinuous), product
innovation methods, Disruptive innovation packaging and positioning innovation
Process innovation: concept, characteristics, Types of process innovations, Process
improvement methods-5W2H, Work simplification, KAIZEN, Six Sigma, BPR
(Business Process reengineering), benchmarking- TQM, Business Process
reengineering (meanings only).
Module 4: Legal aspects of innovation 08 Hours
Safeguarding Innovation, Concept of IPR, Patent, Trademark, Industrial design,
Copyright, trade secrets; Indian Patents and Design Act 1991- Concept, features of
the act, inventions that cannot be patented, procedure to apply for patents.

B.COM - Regular Page 27 of 57

 Skill Development Activities:

1. Application of the knowledge on innovation and innovation dynamics to real

time cases.
2. Identify the traits of Innovative organisations.
3. Discuss some of the disruptive innovative practices impacting small businesses.
4. List out the steps involved in obtaining patent in India.

Books for Reference:

1. Krishnamacharyulu C S G & R Lalitha “Innovation management”, , HPH Pvt.

Ltd.
2. James A Christiansen “Competitive Innovation Management”- Macmillan Business, 2000
3. Paul Trott, “Innovation Management & New product development”,, Pitman 2000
4. S S George,” Managing innovation in the new millennium: The ICFAI Press
5. Tidd J Bessant J , “ managing Innovation”, 3rd edition, Wiley, Chichester, 20009.
6. Nagarajan & Raj Kumar S ;(2021) Innovation Management; JayveeInternational
Publications; Ist Edition,
7. Phillips, J. J., & Phillips, P. P. (2018). Using Design-Thinking in YourInnovation
Projects. Journal for Quality & Participation, 41(3), 12–15.
8. Culture, Innovation, and Growth Dynamics by Elias G. Carayannis; AliPirzadeh;
Denisa Popescu
9. Schoemaker, P. J. H., Heaton, S., & Teece, D. (2018). Innovation, DynamicCapabilities, and
Leadership. California Management Review, 61(1), 15–42.
10. The Oxford handbook of group creativity and innovation. (2019). OxfordUniversity
Press.

B.COM - Regular Page 28 of 57

 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com. DA 3.1
Name of the Course: CORPORATE ACCOUNTING
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 3+2 Hrs. 56 Hrs.

Pedagogy: Classroom lectures, Case studies, Tutorial Classes, Group discussion, Seminar &
Field Work etc.,

Course Outcomes: On successful completion of the course, the students will be able to
a) Understand the treatment of underwriting of corporate Securities.
b) Comprehend the computation of profit prior to incorporation.
c) Know the valuation of Goodwill.
d) Know the valuation corporate Securities.
e) Prepare the financial statements of companies as per the Companies Act 2013.
Syllabus: Hours
Module No. 1: Underwriting of Corporate S ecuri ties 12
Introduction - Meaning of Underwriting – SEBI regulations regarding underwriting;
Underwriting Commission- Types of underwriting – Firm Underwriting, Open
Underwriting - Marked and Unmarked Applications –Determination of Liability in respect
of underwriting contract – when fully underwritten and partially underwritten – with and
without firm underwriting problem relating to Underwriting of Shares and Debentures of
Companies only.
Module No. 2: Profit Prior to Incorporation 10

Introduction - Meaning – calculation of sales ratio – time ratio – weighted ratio – treatment of
capital and revenue expenditure – Ascertainment of pre-incorporation and post-
incorporation profits by preparing statement of Profit and Loss (Vertical Format) as per
schedule III of Companies Act, 2013.
Module No.3 Valuation of G o o d w i l l 10
Introduction - Valuation of Goodwill –factors influencing goodwill, circumstances of
valuation of goodwill- Methods of Valuation of Goodwill: Average Profit Method,
Capitalization of average Profit Method, Super Profit Method, Capitalization of Super
Profit Method, and Annuity Method-Problems (Based on both Simple and Weighted
Average)
Module No. 4: Valuation of Co rp or a te S ecu ri ti es 10
Introduction - Meaning – Need for Valuation – Factors Affecting Valuation – Methods of
Valuation: Intrinsic Value Method, Yield Method, Earning Per Share Method, Fair Value
of shares. Valuation of Preference Shares – Valuation of Debentures
Module 5: Financial Statements of Companies 14
Statutory Provisions regarding preparation of Financial Statements of Companies as per
schedule III of Companies Act 2013 and IND AS-1 – Treatment of Special Items – Tax
deducted at source – Advance payment of Tax – Provision for Tax – Depreciation – Interest
on debentures – Dividends – Rules regarding payment of dividends – Transfer to Reserves
– Preparation of Statement of profit and loss and Balance Sheet.

B.COM - Regular Page 29 of 57

 Skill Development Activities:
1. Name the list of Indian companies which have issued IPO / FPO in recent times.
2. Determine Underwriters’ Liability in case of an IPO, with imaginary figures.
3. Prepare the format of ‘Statement of Profit and Loss’ and “Balance Sheet’ with
imaginary figures.
4. Prepare Balance Sheet with imaginary figures.
5. Calculation of intrinsic value of shares under Net Asset Method.

Reference Books:
1. J.R. Monga, Fundamentals of Corporate Accounting. Mayur Paper Backs, New Delhi.
2. M.C. Shukla, T.S. Grewal, and S.C. Gupta. Advanced Accounts. Vol.-II. S. Chand
& Co., New Delhi.
3. S.N. Maheshwari and S. K. Maheshwari. Corporate Accounting. Vikas Publishing
House, New Delhi.
4. Ashok Sehgal, Fundamentals of Corporate Accounting. Taxman Publication, New
Delhi.
5. V.K. Goyal and Ruchi Goyal, Corporate Accounting. PHI Learning.
6. Jain, S.P. and K.L. Narang. Corporate Accounting. Kalyani Publishers, New Delhi.
7. Bhushan Kumar Goyal, Fundamentals of Corporate Accounting, International Book
House
8. P. C. Tulsian and Bharat Tulsian, Corporate Accounting, S.Chand
9. Amitabha Mukherjee, Mohammed Hanif, Corporate Accounting, McGraw Hill
Education
10. Arulanandam& Raman ; Corporate Accounting –II
11. Madegowda J – Advanced corporate accounting, HPH
12. Soundarajan. A & K. Venkataramana, Corporate Accounting, VBH.
13. S. P. Jain and K. L. Narang – Corporate Accounting
14. S. Bhat- Corporate Accounting.
15. S P Iyengar, Advanced Accountancy, Sultan Chand
16. R L Gupta, Advanced Accountancy.
17. Anil Kumar .S, Rajesh Kumar.V and Mariyappa .B, Corporate Accounting, HPH.

B.COM - Regular Page 30 of 57

 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com. DA 3.2
Name of the Course: MANAGEMENT PRINCIPLES AND APPLICATIONS

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies& field
work etc.,
Course Outcomes: On successful completion of the course, the students will beable to
a) Bring out the relevance of F W Taylor’s view on management in today’s knowledge
era.
b) Design strategic plans for various organisations for the attainment of organisationalgoals.
c) Differentiate between the different types of organisational structures and
authority and identify the best one for an MNC.
d) Compare the different types of leadershipstyles.
e) Identify a few control techniques for better productivity of an organisation.
SYLLABUS: HOURS
Module 1: Introduction to Management 12
Introduction-Meaning and importance of Management - Functions of Management -Role of
Managers - Management Thoughts of: F W Taylor, Peter F Drucker and Henry Fayol (only).
Fourteen principles of Management.
Module 2: Planning 08
Planning-Meaning -Nature-Purpose-Types of plans-Planning process- Limitations of
Planning;
Decision-making -Meaning - Importance - Decision making Process; SWOC Analysis.

Module 3: Organizing 14
Meaning-Process of Organizing, Principles of Organizing; Authority - Types of authority,
Centralization and Decentralization of Authority - Meaning, Advantages and
Disadvantages; Span of Management; Delegation of authority (meaning only);
Types of Organisational Structures – Traditional Forms-Line, Line and staff and
functional, committee Matrix organization structure (concepts only),
Modern forms- Bureaucratic, horizontal, Network Organisations, Virtual Organisations, free
form organisations (concepts only)

Module 4: Staffing Leading 14

Staffing-Meaning - Staffing Process (Recruitment and Selection Process only).
Motivation: Meaning and Importance of Motivation, Extrinsic and intrinsic motivation-
Motivation; Theories of motivation: Maslow's Need Hierarchy Theory, Hertzberg's Two-
factor Theory; Leadership: Meaning- Importance -Styles of Leadership-Autocratic,
Democratic, Benevolent, Free Reign, Transactional leadership, Transformational
Leadership, Transforming Leadership (concepts only); Communication: Meaning
and types -Oral and written communication - Formal and informal communication -Barriers
to communication- Measures to overcome barriers to communication.

Module 5: Coordination and Controlling 08

Coordination: Meaning- Importance-Principles of Coordination.
Control: Meaning- Process- Limitations - Principles of Effective Control- Techniques of
control – PERT/CPM (Only concepts), Emerging issues in Management; (Theory Only)

Skill Development Activities:

1. Collect the photographs and biodata of any three leading contributors of
management thoughts.
2. List out the different plans at the strategic, tactical and operational levels of an
organisation.
3. Draw a organisational chart showing the flow of authority and responsibility followed
in any organization.
4. Analyse the different leadership styles of any five companies from different sectors.
5. Identify the controlling mechanism used in a manufacturing firm.

Reference Books:
1. Harold Koontz and Heinz Weihrich (2017), Essentials of Management: An International
and Leadership Perspective, McGraw Hill Education, 10th Edition.
2. Stephen P Robbins and Madhushree Nanda Agrawal (2009), Fundamentals of
Management: Essential Concepts and Applications, Pearson Education, 6thEdition.
3. James H. Donnelly, (1990) Fundamentals of Management, PearsonEducation, 7th
Edition.
4. B.P. Singh and A.K.Singh (2002), Essentials of Management, Excel Books
5. P C Tripathi & P N Reddy (2005), Principles of Management, TMHPublications, 3rd
Edition.
6. Koontz Harold (2004), Essentials of Management, Tata McGraw Hill.
7. Rajkumar.S and Nagarajan. G (2021) Management Principles and Applications, Jayvee
International Publications, Bangalore
 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com. DA 3.3
Name of the Course: ADVANCED EXCEL

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS
Pedagogy: Classroom lectures, Case studies, Group discussion, Seminar & fieldwork
etc.,
Course Outcomes: On successful completion of the course, the students will beable to
1. Work on different syntax for Business Decisions.
2. Understand the various worksheets and their operations.
3. Understand the formatting of tables.
4. Understand the use of macros and VBA.

SYLLABUS: HOURS
Module No. 1: Formulas (Formulae) And Macros Formulas 10
Entering Formula and copying formula, use of arithmetic: Ratios & Proportions, Discount,
Simple Interest, Compound Interest, Annuity, etc., algebraic, trigonometric and statistical
functions in excel, use of different forms IF condition, NESTED IF condition etc., and Use
of “$” symbol in coping formula, Macro’s – definition and use, record a macro, assign a
macro, run a macro, store a macro, introduction to VBA program, entering formula in
macro.
Module No. 2: Working with Functions in Formula Menu of MS- 14
Excel - 1
Financial Functions: Future Value (FV), FVSCHEDULE, Present Value (PV), Net
Present, Value (NPV), XNPV, PMT, PPMT, Internal Rate of Return (IRR), Modified
Internal Rate of Return (MIRR), XIRR, NPER, RATE, EFFECT, NOMINAL DB, SYD,
SLD, : Logical Functions: AND, FALSE, IF, IFERROR, NOT, OR, TRUE. Text
Functions, Date and Time Functions, Lookup Functions: Vlookup and Hlookup, transpose.
Module No. 3: Work-Sheet and Work- Operation
14
Mathematical Functions: ROUND, COUNT, COUNIF, MIN, MAX, ROUND, INT,
SQRT,
Statistical Functions -Descriptive statistics- AVERAGE -MEAN, MEDIAN, MOD,
STDEV, VAR, RSQ, DEVSQ, COVAR.
Inferential Statistics - CHISQ.TEST, FTEST, TTEST, ZTEST
Formula Auditing: Trace Precedents, Trace Dependents Show Formula, Error Checking,
using data menu in data analysis: Get external data: Getting data from– from web, from
text, from other sources, sorting and filtering of data, Data tools: Remove Duplicate data,
data validation, group and ungroup data, finding sub-totals, Data consolidation, What-if-
Analysis- Goal Seek, Scenario Manager, Tables.

Module No. 4: Tables and Formatting 12

Pivot – tale: Generating pivot-table, and generating pivot charts, inserting pictures, clipart
shapes, smart arts, Using Chart wizard: Generating various types pie-charts, column, bar
and area diagram in representing data, using graph in data analysis using excel, Generating
Histogram, Frequency Curve and Polygon, Lorenz Curve, Time series graphs, Inserting bit
map objects, word Art, Create a link to a web-page, use of view menu in excel. Dealing
numbers – Currency, Accounting, Numbers, Dates, - short and long data, time, Percentage,
Fractions and scientific expressions

Module No. 5: Use of Macro and VBA in MS-Excel 06

Use of Macros: Use macro, record macro, use relative references, Create a basic calculator
with VBA in Excel. Write some code in VBA (Visual Basic for Application) to manipulate
records in Excel spreadsheet and work with VBA user form to build graphic user interface
application, write some code in VBA (Visual Basic for Application) to manipulate records
in Excel spreadsheet and work with VBA user form to build graphic user interface
application.

Books for Reference:

1. Microsoft Excel Latest Version Inside Out – Mark Doge and Craig Stinson – PHI
Learning Private Limited, New Delhi – 110001.
2. Excel 2013 Bible ; John Walkenbach, Wiley
3. Financial Analysis and Modeling using Excel and VAB: Chandan Sengupta, Wiley
4. Excel Data Analysis – Modeling and Simulation: Hector Guerreor, Springer
5. Microsoft Excel 2013: Data Analysis and Business Modeling: Winston, PHI
6. Excel Functions and Formulas: Bernd Held, BPB Publications.
 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com. DA 3.5 (OEC)
Name of the Course: ADVERTISING SKILLS
Course Credits No. of Hours per Week Total No. of Teaching Hours

3 Credits 3 Hrs 42 Hrs

Pedagogy: Classrooms lecture, Case studies, Group discussion & Seminar etc.,

Course Outcomes: On successful completion of the course, the students will be able to
a. Familiarize with advertising concepts.
b. Able identify effective media choice for advertising.
c. Develop ads for different media.
d. Measure the advertising effectiveness.
e. Analyse the role of advertising agency.
Syllabus: Hours

Module No. 1: Introduction 12

Communication Process; Advertising as a tool of communication; Meaning, nature and
importance of advertising; Types of advertising; Advertising objectives. Audience
analysis; Setting of advertising budget: Determinants of advertising.

Module No. 2: Media Decisions 12

Major media types and their characteristics; Internet as an advertising media- merits and
demerits; Factors influencing media choice; media selection, media scheduling, Advertising
through the Internet-media devices.

Module No. 3: Message Development 08

Advertising appeals, Advertising copy and elements, Essential of Message Development;

Preparing ads for different Media- Video Advertising: Television & YouTube, Audio
Channels: Radio & Podcast Advertising, Newspapers, Print & Digital Publications
(Magazines), Out-Of-Home Advertising, Social Media.

Module No. 4: Advertising Agency 10

Advertising Agency: Role and types of advertising agencies, selection of advertising
agency; Social and Ethical aspects of advertising in India.

Skill Development Activities:

1. Analyze the audience feedback on advertisement of any one FMCG.
2. List out any ten products/services advertised through internet.
3. Design any two ads for Newspaper.
4. Examine the legal aspects of advertising in India and submit the report.
Books for Reference:
1. George E Belch, Michael A Belch, Keyoor Purani, Advertising and Promotion .An
Integrated Marketing Communications Perspective (SIE), McGraw Hill Education
2. S. Wats Dunn, and Arnold M. Barban. Advertising: It’s Role in Marketing. Dryden
Press
3. Burnett, Wells, and Moriatty. Advertising: Principles and Practice. 5th ed.
Prentice Hall of India, New Delhi.
4. Batra, Myers and Aakers. Advertising Management. PHI Learning.
5. Terence A. Shimp. Advertising and Promotion: An IMC Approach. Cengage
Learning.
6. Sharma, Kavita. Advertising: Planning and Decision Making, Taxmann
Publications
7. Jaishree Jethwaney and Shruti Jain, Advertising Management, Oxford University Press,
2012
8. Chunawala and Sethia, Advertising, Himalaya Publishing House
9. Ruchi Gupta, Advertising, S. Chand & Co.
10. O’Guinn, Advertising and Promotion: An Integrated Brand Approach, Cengage Learning
 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com. 3.5 (OEC)
NAME OF THE COURSE: ENTREPRENEURSHIP SKILLS
Course Credits No. of Hours per Week Total No. of Teaching Hours

3 Credits 3 Hrs. 42 Hrs.

Pedagogy: Classroom lectures, Case studies, Group discussion & Seminar etc.,

Course Outcomes: On successful completion of the course, the students will be able to
a. Discover their strengths and weaknesses in developing the entrepreneurial mind- set.
b. Familiarize themselves with the mechanism of setting up, monitoring and maintaining
an Enterprise.
c. Understand the various procedures for setting up the Startups in India.
d. Understand the role of Government in supporting entrepreneurship

Syllabus: Hours
Module No.1 Introduction 14

Introduction to Entrepreneurship- Need of becoming entrepreneur- Traits of successful

entrepreneur, enabling environment available to become an entrepreneur; Business
Development Process; Self-discovery, Idea Generation-Idea Evaluation-Feasibility
analysis- Finding team.

Module No. 2: Enterprise Set-up 10

Procedure for setting up an enterprise; Different aspects involved in setting up an

enterprise: Legal Aspects, Marketing Aspects, Managerial Aspects and Financial
Aspects.
Module No. 3: Monitoring and Maintaining an Enterprise 10

Importance of Monitoring and Maintaining and enterprise; Monitoring mechanism for

maintaining an enterprise- Introduction to different government schemes supporting
entrepreneurship.
Module No. 4: S t a r t u p s i n I n d i a 08

Meaning – Establishment of Startups – Procedure for Startups – Benefits of growing startups

to the Indian Economy, Emerging trends in startups-Domains that are ruling in the startup space
in India.
 Skill Development Activities:
1.Prepare a budget for a new business with imaginary figures.
2.Identify the traits required for an entrepreneur.
3.List out practical challenges in setting-up a business enterprise.
4.List out the various Government schemes for promoting entrepreneurs.

Books for Reference:

1. Entrepreneurship - Starting, Developing, and Management a new Enterprise –

Hisrich and –Peters-Irwin
2. Fayolle A (2007) Entrepreneurship and new value creation. Cambridge,
Cambridge University Press
3. Hougaard S. (2005) The business idea. Berlin, Springer
4. Lowe R & S Mariott (2006) Enterprise: Entrepreneurship & Innovation.
Burlington, Butterworth Heinemann

B.COM - Regular Page 38 of 57

 Name of the Program: B.com (Data Analytics)
Course Code: 4.1
Name of the Course: HUMAN RESOURCE MANAGEMENT
COURSE CREDITS NO. OF HOURS TOTAL NO. OF
PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies &
field work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a) Ability to describe the role and responsibility of Human resources management
functions on business
b) Ability to describe HRP, Recruitment and Selection process
c) Ability to describe to induction, training, and compensation aspects.
d) Ability to explain performance appraisal and its process.
e) Ability to demonstrate Employee Engagement and Psychological Contract.

SYLLABUS: HOURS
Module No. 1: Introduction to Human Resource Management 10
Meaning and Definition of HRM – Features Objectives, Differences between Human
Resource Management and Personnel Management, Importance, Functions and Process of
HRM, Role of HR Manager, Trends influencing HR practices

Module No. 2: Human Resource Planning, Recruitment & Selection 14

Human Resource Planning: Meaning and Importance of Human Resource Planning, Process
recruitment of HRP; HR Demand Forecasting- Meaning and Techniques (Meanings Only) and
HR supply forecasting; Succession Planning – Meaning and Features
Job Analysis: Meaning and Uses of Job Analysis, Process of Job Analysis – Job Description,
Job Specification, Job Enlargement, Job Rotation, Job Enrichment (Meanings Only)
Recruitment – Meaning, Methods of Recruitment, Factors affecting Recruitment, Sources of
Recruitment; Selection – Meaning, Steps in Selection Process, Psychometric tests for
Selection, Barriers to effective Selection, Making Selection effective; Placement, Gamification
– Meaning and Features

Module No. 3: Induction, Training and Compensation 10

Induction: Meaning, Objectives and Purpose of Induction, Problems faced during Induction,
Induction Program Planning.
Training: Need for training, Benefits of training, Assessment of Training Needs and Methods
of Training and Development; Kirkpatrick Model; Career Development.
Compensation: Direct and Indirect forms of Compensation (Meaning Only), Compensation
Structure.

B.COM - Regular Page 39 of 57

 Module No. 4: Performance Appraisal, Promotion & Transfers
14
Performance appraisal: Meaning and Definition, Objectives and Methods of Performance
Appraisal – Uses and Limitations of Performance Appraisal, Process of Performance
Appraisal; Promotion: Meaning and Definition of Promotion, Purpose of Promotion, Basis of
promotion; Transfer: Meaning of Transfer, Reasons for Transfer, Types of Transfer, Right
Sizing of Work Force, Need for Right Sizing

Module No. 5: Employee Engagement and Psychological Contract 08

Employee Engagement (EE): Meaning and Types of EE, Drivers of Engagement -
Measurement of EE, Benefits of EE.
Psychological contract: Meaning and features

Skill Development Activities:

1. Preparation of Job Descriptions and Job specifications for a Job profile
2. Choose any MNC and present your observations on training program
3. Develop a format for performance appraisal of an employee.
4. Discussion of any two Employee Engagement models.
5. Analysis of components of pay structure based on the CTC sent by the Corporate to the
institute for the various jobs of different sectors.

Books for Reference:

1. Aswathappa, Human Resource Management, McGraw Hill
2. Edwin Flippo, Personnel Management, McGraw Hill
3. C.B.Mamoria, Personnel Management, HPH
4. Subba Rao, Personnel and Human Resources Management, HPH
5. Reddy & Appanainah, Human Resource Management, HPH
6. Madhurimalal, Human Resource Management, HPH
7. S.Sadri & Others: Geometry of HR, HPH
8. Rajkumar: Human Resource Management I.K. Intl
9. Michael Porter, HRM and Human Relations, Juta & Co.Ltd.
10. K. Venkataramana, Human Resource Management, SHBP
11. Chartered Accountants of India, New Delhi.

B.COM - Regular Page 40 of 57

 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com. DA 4.2
Name of the Course: PRINCIPLES OF MARKETING

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies&
field work etc.,
Course Outcomes: On successful completion of the course, the students will be
able to
a. Understand the basic concepts of marketing and asses the marketing
environment.
b. Discover the new product development & identify the factors affecting the
price of a Product in the present context.
c. Judge the impact of promotional techniques on the customers & importance
of channels of distribution.
d. Outline the recent developments in the field of marketing.
e. Analyze the consumer behavior in the present scenario and marketing
segmentation

SYLLABUS: HOURS
Module 1: Introduction to Marketing 12
Marketing: Introduction- Meaning- Nature - Scope-Importance of Marketing;
Concepts &Approaches of Marketing; Concept of Need-Want-Demand - Customer
Value - Customer Creation; Differences between Selling vs. Marketing; Marketing
Management (concept only).
Marketing Environment:Meaning-importance-Micro and Macro Environment in
Marketing.
Marketing Mix – Product – Price - Place & Promotion.
Module 2: Consumer Behaviour & Market Segmentation 12
Consumer Behaviour: Meaning and importance of consumer behaviour-Consumer
buying decision process; Factors influencing consumer buying behavior.
Market Segmentation: Meaning, importance and bases of market segmentation.

Module 3: Product and Pricing 12

Product: Meaning and features - product classification- Concept of product line,
product mix, Branding, Packaging and labelling; Product Life Cycle – meaning and
Stages in Product Life Cycle - New product Development- Meaning and stages in NPD
Pricing: Meaning and Significance; Factors affecting price of a product; Types of
Pricing and pricing strategies.
Module 4: Promotion and Distribution 12
Promotion: Meaning and importance of promotion; Types of promotion:
advertising, personal selling and sales promotion and their distinctive
characteristics. Promotion Mix and factors affecting promotion mix decisions.
Distribution: Meaning and types of channels of distribution, Factors affecting
choice of distribution channel.
Module 5: Recent Developments in Marketing 08
B.COM - Regular Page 41 of 57
 Online marketing, direct marketing, services marketing, green marketing, Rural
marketing; Search Engine Marketing-Mobile Marketing- Social Media Marketing-
Email Marketing-Network Marketing (concepts only).

Skill Development Activities:

a. Analyse the consumer behaviour of people in your locality and identify their
needs, wants & purchasing power as customers.
b. Collect information on consumer behaviour towards home appliances in your
locality.
c. Visit any departmental store and collect the information on quantity
pricing (Eg: one unit vs. multiple units or 1 kg vs. 5, 10 or 100 kgs.) of any
two home consumption products.
d. Develop a logo, Tag line and an advertisement for your own clothing brand.
e. Identify some of the recent promotion strategies adopted by a few large
companies.
f. List out the salient features of a good advertisement copy.

Books for Reference:

1. Philip Kotler (2015), Principles of Marketing. 13th edition. Pearson Education.
2. Saxena Rajan, (2017) Marketing M a n a g e m e n t , T a t a M c G r a w - H i l l
Publishing Company Ltd., New Delhi. Fifth Edition.
3. Kumar Arun & Meenakshi N (2016), Marketing Management, Vikas
Publishing House Pvt. Ltd., New Delhi. Third Edition
4. Panda Tapan (2008), Marketing Management, Excel books, New Delhi,
Second Edition.
5. Michael, J. Etzel, Bruce J. Walker, William J Stanton and Ajay Pandit.
Marketing: Concepts and Cases. (Special Indian Edition)., McGraw Hill
Education
6. William D. Perreault, and McCarthy, E. Jerome., Basic Marketing. Pearson
Education.
7. Majaro, Simon. The Essence of Marketing. Pearson Education, New Delhi.
8. Iacobucci and Kapoor, Marketing Management: A South Asian Perspective.
Cengage Learning.
9. Chhabra, T.N., and S. K. Grover. Marketing Management. Fourth Edition.

B.COM - Regular Page 42 of 57

 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com. DA 4.3
Name of the Course: DATA SCIENCE LIFE CYCLE

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS
Pedagogy: Classroom lectures, Case studies, Tutorial classes, Group
discussion, Seminar & field work etc.,
Course Outcomes: On successful completion of the course, the students will be
able to:
1. Understand the Concept of Data Science and its Life Cycle.
2. Prepare the Visualization of Data.
3. Understand the concept of Hadoop and HDFS
4. Understand the concept of Machine Learning and Algorithm.
5. Understand the basics of NLP.
SYLLABUS: HOURS
Module No. 1: Introduction to Data Science
12
What is Data Science? What does Data Science involve? Data science process – roles,
stages in data science, Era/History of Data Science, Business Intelligence v/s Data
Science, Life cycle of Data Science, Tools of Data Science, Data Extraction &
Exploration, Data AnalysisPipeline, Types of Data Raw and Processed Data, Exploratory
Data Analysis

Module No. 2: Visualization of Data 12

Introduction to Visualization, Human Perception and Information Processing,
Graphical perception (the ability of viewers to interpret visual (graphical)
encodings of information and thereby decode information in graphs Color for
information display, Color management systems, Picture visualization and end
result, Data Transformation into sources of knowledge through visual
representation, Requirements and heuristics for high-quality visualizations. Charts
and standard views: relevance and appropriateness. Advanced and innovative tools
for data visualization and advanced quantitative analysis, the evaluation of the
quality of visualizations and info-graphics
Module No. 3: Hadoop and HDFS
12
History of Hadoop, Apache Hadoop, Analysing Data with Hadoop, Hadoop
Streaming, Hadoop Echo System, IBM Big Data Strategy, Introduction to Info-
sphere Big-Insights andBig Sheets. HDFS (Hadoop Distributed File System): The
Design of HDFS, HDFS Concepts, Command Line Interface, Hadoop file system
interfaces, Data flow, Data Ingest with Flume and Scoop and Hadoop archives,
Hadoop I/O: Compression, Serialization, Avroand File-Based Data structures

B.COM - Regular Page 43 of 57

 Module No. 4: Basics of Machine Learning 12
What is Machine Learning? Types of Machine Learning, How does a Machine
Learning Algorithm works, Parametric and Non-Parametric Algorithms, Regression
and Classification:- Linear regression, cost function, gradient descent, polynomial
regression, cost function for logistic regression, regularization, evaluation of
machine learning model. Clustering, Preparing Data, Outliers, Problems of Under-
fitting and Over- fitting, the bias – Variance trade-off, Data science packages

Module No. 5: Basics of Natural Language Processing (NLP)

08
Overview: Origins and challenges of NLP- Theory of Language - Features of Indian
Languages – Issues in Font –Models and Algorithms- NLP Applications.
Morphology And Parts-of-Speech: Phonology – Computational Phonology -
Words and Morphemes – Segmentation – Categorization and Lemmatization –
Word Form Recognition – Valency - Agreement - Regular Expressions – Finite
State Automata – Morphology- Morphological issues of Indian Languages –
Transliteration.

Books for Reference:

1. Chris Eaton, Dirk Deroos, Tom Deutsch et al., “Understanding Big Data”,
McGrawHIll, 2012.
2. Alberto Cordoba, “Understanding the Predictive Analytics Lifecycle”, Wiley,
2014.
3. Eric Siegel, Thomas H. Davenport, “Predictive Analytics: The Power toPredict
Who Will Click, Buy, Lie, or Die”, Wiley, 2013.
4. James R Evans, “Business Analytics – Methods, Models and Decisions”,
Pearson 2013.
5. R. N. Prasad, Seema Acharya, “Fundamentals of Business Analytics”, Wiley,
2015.
6. S M Ross, “Introduction to Probability and Statistics for Engineers and
Scientists”, Academic Foundation, 2011.
7. David Hand, Heiki Mannila, Padhria Smyth, “Principles of Data Mining”, PHI
2013.
8. Spyros Makridakis, Steven C Wheelwright, Rob J Hyndman, “Forecasting
methods and applications”, Wiley 2013( Reprint).
9. David Hand, Heikki Mannila, Padhraic Smyth, “Principles of Datamining”,
PHI 2013.
10. http://cran.r-project.org/doc/manuals/R-intro.html
11. W.N. Venables, D.M Smith, “An introduction to R”,
12. R in Nutshell , O Reilly,

B.COM - Regular Page 44 of 57

 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com. 4.5 b (OEC)
Name of the Course: BANKING OPERATIONS
Course Credits No. of Hours per Week Total No. of Teaching Hours

3 Credits 3 Hrs. 42 Hrs.

Pedagogy: Classroom lectures, Case studies, Group discussion & Seminar etc.,

Course Outcomes: On successful completion of the course, the students will be able to
1. Understand the concept of banks and banking and its operations
2. Comprehend the procedures and risks involved in different types of accounts
3. Utilize the knowledge for bank operations
4. Comprehend the recent banking practices

Syllabus: Hours

Module No. 1: Introduction to Banking 10

Introduction to Banking: Meaning, Importance, Types of banks in India, Functions of Banks -

Primary, Secondary & Modern functions of banks; RBI-Role & Functions of RBI.

Module No. 2: Different types of Accounts 10

Different types of Accounts – Savings Account, Current Account, Fixed Deposit Account,
Recurring Deposit account- Features and Procedure for opening and operating these accounts.
Special types of accounts: Procedure for opening and operating the accounts of Sole
proprietorship, partnership accounts, Joint Stock Companies, Minor, illiterates, joint account
holders, clubs and associations, Hindu Undivided family.
Cheques: Meaning, Definition and features of Cheques; Crossing of Cheques – Types of
Crossing; Endorsements: Meaning, Kinds of Endorsement.

Module No. 3: Loans and Advances 08

Loans and Advances; Different types of loans, Kinds of lending facilities- Loans and advances, Cash
Credit, Overdraft and Bills discounting, Procedure for borrowing and lending, precautions to be taken
by the banker and customer, documents to be submitted for borrowing loans.

Module No. 4: Innovations in Banking Operations 08

Technologies in Banking Operations: Debit and Credit Cards, Internet banking, M-Banking, ATM,
Electronic fund transfer, MICR, RTGS, NEFT, Digital Platforms.

Skill Development Activities:

1. Collect and fill dummy account opening form for a savings account and fixed deposit
account of any bank.
2. Draft specimen of a cheque and fill up the details with imaginary names.
3. List out some of the recent banking practices in India
4. Collect and fill dummy RTGS/ NEFT form of any bank.

B.COM - Regular Page 45 of 57

Books for Reference:

1. Nagarajan. G, Sudesh and Raju. G.S (2021); Law and Practice of Banking,Jayvee
International Publications, Bangalore.
2. Gordon & Natarajan, Banking Theory Law and Practice, HPH, 24th Edition
3. S. P Srivastava ( 2016), Banking Theory & Practice, Anmol Publications
4. Maheshwari. S.N. (2014), Banking Law and Practice, Kalyani Publishers, 11Edition
5. Shekar. K.C (2013), Banking Theory Law and Practice, Vikas Publication,21st Edition.
6. Dr. Alice Mani (2015), Banking Law and Operation, SBH.

B.COM - Regular Page 46 of 57

 Name of the Program: Bachelor of Commerce (Data Analytics)
Course Code: B.Com. 4.6 (OEC)
NAME OF THE COURSE: PRINCIPLES OF EVENT MANAGEMENT
Course Credits No. of Hours per Total No. of Teaching Hours
Week
3 Credits 3 Hrs. 42 Hrs.

Pedagogy: Classroom lectures, Case studies, Group discussion & Seminar etc.,
Course Outcomes: On successful completion of the course, the students will be able to
1. Understand the significance of various events
2. Demonstrate the ability to organize the event.
3. Demonstrate the ability to conduct the event.
4. Prepare the budget require for conducting an event.

Syllabus: Hours
Module No. 1: Introduction to Event Management 12
Event- Meaning, Importance and Types of Events, Analysis of Event,
Event Management- Meaning, Decision Makers and their Roles and Responsibilities, 5 Cs
of Event Management.
Module No. 2: Event Management Planning and Procedure 12
Establishing of Policies & Procedures, Steps in Planning the event, Principles of Event
Management, Permissions and Licenses from Government and Local Authorities.

Module No. 3: Conduct of an Event. 12

Preparing a Planning Schedule, Steps in Organizing an event, Assigning

Responsibility, Event Safety and Security, Conducting the Event-Checklist (Pre, during
and post event check list), Communication- channels of communications for different
types of events,
Module No. 4: Budgeting and Reporting 10
Preparation of Event Budget-Items of expenditure for various events, managing the
event budget.
Reporting of event- organizing the event report, steps in preparing the event report.

Skill Development

1. Preparation of Event Plan for a Wedding.

2. Preparing Budget for conduct of National level sports meet of a college.
3. Preparation of Event Check List for College Day Celebrations
4. Preparation of Budget for Conducting inter collegiate fest.
5. Prepare a brief report of a student’s seminar conducted in your college.

B.COM - Regular Page 47 of 57

 Book for References:

1. Event Entertainment and Production – Author: Mark Sonderm CSEP Publisher:

Wiley & Sons, Inc. ISBN: 0-471-26306-0
2. Anne Stephen – Event Management
3. Special Event Production – Doug Matthews – ISBN 978-0-7506-8523-8
4. The Complete Guide to successful Event Planning – Shannon Kilkenny
5. Human Resource Management for Events – Lynn Van der Wagen (Author)
6. Successful Team Management (Paperback) – Nick Hayed (Author)
7. Event Management & Public Relations by Savita Mohan – Enkay Publishing House
8. Event Management & Public Relations by Swarup K. Goyal – Adhyayan Publisher
– 2009
9. Principle of Event Management – Shrikant S., Skyward Publisher.

B.COM - Regular Page 48 of 57

 TEMPLATE FOR INTERNAL ASSESSMENT TEST - B.COM (DA)

Course Code: Name of the Course:

Duration: 1 Hour Total Marks: 20

SECTION-A
(Based on the Remembering)
I. Answer Any Two of the following questions. Each carries Two Marks.
(2 x 2= 4)
1.
2.
3.

SECTION- B
(Understanding and Applying)
II. Answer Any Two of the following questions. Each carries Eight marks.
(2 x8= 16)
4.
5.
6.

B.COM - Regular Page 49 of 57

 SEMESTER END EXAMINATION - TEMPLATE
B.COM - DA

Course Code: Name of the Course:

Duration: 2.00 Hours Total Marks: 60

SECTION-A
(Conceptual Questions)
I. Answer any Five of the following questions. Each question carries Two
Marks. (5 x 2= 10)
a.
b.
c.
d.
e.
f.
g.
SECTION- B
(Application Questions)
Answer any Four of the following question. Each question carries Five Marks.
(4 x5= 20)
2.
3.
4.
5.
6.
SECTION- C
(Analyses and Understanding Questions)
Answer Any Two of the following question. Each question carries Twelve Marks.
(2 x12= 24)
7.
8.
9.
SECTION- D
(Skill Development Questions)
Answer Any One of the following question, carries Six Marks. (1X6=6)
10.
11.

B.COM - Regular Page 50 of 57

B.COM - Regular Page 51 of 57