Diagnostic Test TVL-CSS-12
Diagnostic Test TVL-CSS-12
Section/grade: _____________________________
Multiple Choice: Read and answer each statement carefully then write the letter of the best answer.
9. Influence on innovation and job creation best typifies entrepreneurial firms _________.
A. Impact on society B. Impact on larger business
C. Economic impact D. Impact on the Government
10.The customers you would most like to attract are referred to as your.
A. Competition C. Market segments B. Target market D. Market
12. The process of creating something new that makes life better is called...
A. Technology B. Innovation C. Brand recognition D. Opportunity cost
13. Which of the following is the BEST definition of knowing your products and services?
A. When an employee knows which product is better than the others.
B. When an employee can explain the basic aspects of the services the company offers
C. When an employee can explain specific details of their products and express the value it has over others.
D. When an employee is able to discuss what type of product or services they sell and to whom.
14. Which of the following is the BEST explanation of why knowing your products and services creates value?
A. It helps the customer to see why the product or service stands out and how it is beneficial to them.
B. It helps manipulate the customer into thinking the product or service is of good value.
C. It identifies all the characteristics about the product or service so customers can fully evaluate it.
D. It shows passion, which means that it must be a good product or service.
15. What are the typical characteristics of services?
A. Services confer benefits; are tangible; are time- and place-dependent; are consistent; cannot be owned;
and providers and consumers form part of the service.
B. Services confer no benefits; are intangible; are time- and placedependent; are inconsistent; cannot be
owned.
C. Services are intangible; are time- and place-dependent; are inconsistent; cannot be branded; and
providers and consumers form part of the service.
D. Services confer ownership; are intangible; can be consumed at any time or place; are inconsistent; and
providers form part of the service.
E. Services confer benefits; are intangible; are time- and place-dependent; are inconsistent; cannot be
owned; and providers and consumers form part of the service.
16. Which is an example of a good?
A. Candy bar B. Hair cut C. Dental visit D. Having the car oil changed
17. Which is an example of a service?
A. Candy bar C. Hamburgers B. Having your hair cut D. Computers
ENTREPRENEURSHIP 12
18. A good is something you buy and consume. Tell which is a good.
A. You buy cookies from Mrs. Jenny in the cafeteria.
B. Mrs. Priester asks you to wash the tables.
C. You hire someone to braid your hair.
D. You ask a friend to shampoo your living carpet.
19. When someone sales a good or provides a service they _____________ money.
A. Earn B. Spend C. Consume D. Produce
20. Anything made or grown to be sold is a ___________.
A. Service B. Good C. Consumer D. Producer
21. Work done for people is a ____________.
A. Service C. Consumer B. Good D. Produce
22. The banking and hotel services are example of _____________________.
A. Products B. Commodities C. Barter system D. services offered
23. In providing products and services to supply the need in the market, the following are most preferred factors to
consider except_____________.
A. Self-preferences and interest only of the entrepreneur. B. Taste and preferences of target market.
C. Target market cultures. D. Norm and status of target market.
24. Which activity is addressed in the product/service management function?
A. Setting discounts to clear products from inventory.
B. Determining where products will be offered for sale.
C. Focusing promotional activities on a new-product release.
D. Eliminating products that are slow sellers.
25. Which of the following is the BEST definition of a good?
A. A tangible item which can be owned, stored, and evaluated.
B. A tangible item which cannot be owned, stored, and evaluated.
C. An item that can only be bought at an in-person store.
D. An intangible item which can be owned, stored, and evaluated.
ENTREPRENEURSHIP 12