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This proposal outlines a lead generation service using Facebook and Instagram advertising. It includes campaign strategy, content testing, ad management, audience targeting, performance tracking, optimization, and monthly social media posts. The budget would be $3,000-$6,000 per month, with 60% allocated to lead generation, 20% to brand awareness, and 20% to retargeting. Target audiences would include homeowners seeking construction work. Performance would be reported weekly and monthly, including key metrics like click-through and conversion rates.

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M. Zuhair Raza
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
11 views

Class Notes

This proposal outlines a lead generation service using Facebook and Instagram advertising. It includes campaign strategy, content testing, ad management, audience targeting, performance tracking, optimization, and monthly social media posts. The budget would be $3,000-$6,000 per month, with 60% allocated to lead generation, 20% to brand awareness, and 20% to retargeting. Target audiences would include homeowners seeking construction work. Performance would be reported weekly and monthly, including key metrics like click-through and conversion rates.

Uploaded by

M. Zuhair Raza
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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©2023 | FACEBOOK & INSTAGRAM MARKETING 1

CREEKSIDE PRO CONSTRUCTION

LEAD GENERATION PROPOSAL


PROPOSAL FOR LEAD GENERATION
THROUGH FACEBOOK & INSTAGRAM ADVERTISING
©2023 | FACEBOOK & INSTAGRAM MARKETING 2

WHAT OUR PACKAGE

INCLUDES?
1. Campaign Strategy and Planning:
• In-depth consultation to understand your brand, goals, and target audience. 7. Ad Copywriting and Messaging:
• Strategic planning of ad campaigns, considering demographics, interests, and • Crafting compelling ad copy that resonates with your target audience.
behaviors. • Continuously refining messaging to improve engagement and conversions.

2. Creative Content Testing: 8. Ad Placement and Scheduling:


• A/B testing of different creatives to identify top-performing content. • Strategic ad placement to ensure maximum visibility and impact.
• Scheduled ad delivery during peak engagement times.

LEAD GENERATION PROPOSAL


3. Ad Campaign Management:
• Set up and management of Facebook and Instagram ad campaigns. 9. Remarketing and Retention Strategies:
• Continuous monitoring and optimization of ad performance for better results. • Implementing strategies to re-engage previous website visitors or app users.
• Budget allocation and reallocation based on campaign performance. • Designing retention-focused campaigns to nurture customer loyalty.

4. Audience Targeting: 10. Monthly Consultation and Review:


• Precise audience targeting to reach the right people who are most likely to • Weekly meetings to discuss campaign performance and strategy adjustments.
convert. • Collaborative approach for campaign refinements based on your feedback.
• Dynamic retargeting to engage users who have shown interest in your
products or services. 11. Social Media Management
• Platform Coverage: Facebook and Instagram
5. Performance Tracking and Reporting: • Posts per month: 15 posts per platform.
• Detailed analytics tracking to measure key performance indicators (KPIs). • Content Creation: Basic content creation for posts (text and simple graphics).
• Regular performance reports with insights, trends, and recommendations. • Scheduling: Scheduling of posts for optimal times.
• Community Engagement: Monitoring and responding to comments and
6. A/B Testing and Optimization: messages.
• Ongoing A/B testing of ad elements to refine campaigns and enhance ROI.
• Constant optimization of targeting, creatives, and bidding strategies.
©2023 | FACEBOOK & INSTAGRAM MARKETING 3

MONTHLY

BUDGET ALLOCATION

ESTIMATED MONTHLY BUDGET: $3000 – $6000

LEAD GENERATION BRAND AWARENESS RETARGETING

LEAD GENERATION PROPOSAL


60% 20% 20%
CREATIVES & AUDIENCES TESTING

LOOKALIKES TESTINGS DRIVE TRAFFIC TO SOCIAL MEDIA & WEBSITE SOCIAL MEDIA ENGAGERS AND FOLLOWERS

SCALING CAMPAIGNS PAGE LIKE AND FOLLOWERS WEBSITE VISITORS


©2023 | FACEBOOK & INSTAGRAM MARKETING 4

TAR GE TE D

AUDIENCES
Target Audience Analysis
To create effective lead generation campaigns, we'll first identify and understand your target audience. This will
help us tailor content and ads to their specific interests and needs.
Target Audience: Some examples:
• Homeowners within a 30-mile radius. Real Estate Agents and Brokers: Trusted partners who

LEAD GENERATION PROPOSAL


•

• Age: 30-65. often refer contractors for property preparations and


repairs.
• Home improvement enthusiasts.
• Property Investors: Rental property owners seeking
• Income level: Above average. renovation and maintenance services nationwide.
• Previous online engagement with construction-related • Insurance Companies: A source of repair projects,
content. especially after property damage incidents.
• Government Agencies: Contracts for public infrastructure
projects and municipal buildings.
• Small Business Owners: Potential projects for office,
store, and warehouse construction and renovation.
©2023 | FACEBOOK & INSTAGRAM MARKETING 5

R E POR TING

& ANALYSIS

We will provide weekly and monthly reports detailing campaign performance, including insights and
recommendations for improvements. Meetings can be scheduled to discuss progress and adjust the
strategy as needed.

LEAD GENERATION PROPOSAL


KPI’s:
• Click-Through Rate (CTR)
• Conversion Rate
• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
©2023 | FACEBOOK & INSTAGRAM MARKETING 6

THANK

LEAD GENERATION PROPOSAL


YOU

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