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Jingles

Jingles are short, catchy songs used in advertising to make a brand or company memorable. A good jingle should be unique, fun, and easily remembered. It helps define what a company offers that makes it stand out. If crafted well, a jingle can attract customers by creating an emotional connection and bond with the brand. When creating an effective jingle, businesses should establish the length, write a core message or slogan, set the message to fitting music genre, practice and edit, then record and air the jingle.

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359 views3 pages

Jingles

Jingles are short, catchy songs used in advertising to make a brand or company memorable. A good jingle should be unique, fun, and easily remembered. It helps define what a company offers that makes it stand out. If crafted well, a jingle can attract customers by creating an emotional connection and bond with the brand. When creating an effective jingle, businesses should establish the length, write a core message or slogan, set the message to fitting music genre, practice and edit, then record and air the jingle.

Uploaded by

pinoy forever
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Focus # 3

Jingles

Advertising jingles are musical techniques businesses use to establish a brand in a memorable,
entertaining way.

A jingle tells information about a company or product through music and lyrics. Small
businesses hire jingle writers to create tunes, or they ask creative team members to produce a
jingle.

If you've got a product to sell or want to establish your business with consumers, learn how to
write a good, catchy jingle for all of your company advertisements.

THE IMPORTANCE OF JINGLES


JINGLES ARE EASY TO REMEMBER

A good jingle is unique, fun, and, most importantly, memorable. A radio or


TV spot is a great way to advertise, but with the steady stream of information
most of us see over a short period of time, it's easy for your message to get
lost in the crowd. A jingle with your phone number,
company name, or other identifying features makes it much easier for
listeners to remember you, and what makes your company unique. A
good jingle is
JINGLES HELP DEFINE WHAT YOU HAVE TO OFFER
catchy and
creative, boasting the information you want listeners to remember above all
else.

Like most effective advertising methods, a jingle should tell the world what
you have to offer that your competitors do not. As a memorable and
attention-grabbing song, the right kind of jingle will enhance what your
company has to offer. A good jingle will get stuck in listeners' heads, but will also make a
statement about what makes your company unique

JINGLES ATTRACT CUSTOMERS

In addition to enhancing brand awareness, creating a message that will stick


in a listener's memory, jingles serve one other crucial purpose: attracting
customers. A clever, unique, and memorable jingle can create a bond with a
listener, making her feel an emotional connection to your brand, your
products, and your services. When your jingle is pleasing to listen to and full of vital information
listeners want to know, you can easily create a new customer base with a few simple lines of song.

WHY JINGLES
The right jingle can act
like an earworm and
HOW TO MAKE WORK 1
become a familiar,
Establish how long the jingle GOOD Select a musical genre that your target audience would
repetitive sound the brain
needs to be. For example, you
ADVERTISEMENT most identify with. For example, if you are selling
will store and recall. I
might need a 30-second jingle musical instruments, the target audience likely enjoys
JINGLES
said right jingle because 4
or one that lasts a full minute. symphonic-style music.
Practice and edit the jingle until
Write a core message or catchy sentence for the jingle. For example, 3
you and your creative team have
"Betty's cupcakes make me smile," or "No shoes are hotter than Clyde's
a good jingle to present. Record
shoes!" Make the core message as short as possible, but using a few lines
the jingle, and seek advertising
in a rhyming verse is acceptable and easy to remember.
air time to play the jingle.

5 Set the message to music, using the core message and the genre you selected. Allow a brief
musical intro and finish, placing the actual message in the center.
Sample jingle
Jingle #1

For electrical
services:
Birchwood
Jingle #2
Jingle #3
For towing:
Andy’s towing
The only
I love Tito’s thing better
Tacos
Than
You love a Tito’s
Tito’s too Taco
Is twoTacos
I love Tito’s
[repeat]
What else can you do?

You canI love Tito’s


also try Tacos
delicious
burritosYou love Tito’s too
Chips and salsa
Enchiladas,
[fade]ooh

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