SCHOOL OF BUSINESS AND MANAGEMENT

CURRICULUM- MARCH 2023

BBA FINANCE AND INTERNATIONAL BUSINESS

 Department Overview
School of Business and Management, is a premier wing of Christ (Deemed to be University), since 1991
with a clearly defined approach for creating quality managers and entrepreneurs required to face the
challenges of the corporate sector. The department offers undergraduate courses in Business and
Administration and Masters Programme in Management and Finance which are challenging and
specifically designed to develop and enhance career opportunities and to contribute in the dissemination
of academic and applied knowledge in business management.

VISION
Our Vision is to be an Institution of excellence in developing leaders serving enterprises and society globally.

MISSION
Our Mission is to develop socially responsible business leaders with the spirit of inquiry through academic and
industry engagement.

 Programme Overview

The program offers the students opportunity to learn various aspects of international business and finance and
has a definite edge as it provides a concentrated focus of study. This programme also a deep acquaintance for
students who may want to pursue higher education in India or abroad.
The students have a choice to complete the first two years of their foreign degree programme at CHRIST
(Deemed to be University) in Bangalore, India. Then, they proceed to complete the remaining years of their
studies at affiliated foreign university.

2.a Programme Outcome

Our students will be
 Aware of and sensitive to social and ethical issues in the world
 Able to demonstrate knowledge of business from a wholistic and cross-functional perspective
 Able to communicate in a professional manner
 Equipped to solve problems in a scientific manner
2.b Programme Specific Outcome

By the end of the programme students will be able to

 Demonstrate awareness of local, regional, national and global needs

 Identify challenges of business decisions in an international context 
 Assess implications of business decisions in an international context
 Create strategies to equitably address issues in a Multicultural environment
 Course Credit ES Duration
Title Theory/Practical Type* Hrs CIA Total
Code s E of Exam
Management and Major
Theory 60 4 70 30 100 2
BBA131 Behavioural Process Core
Major
Financial Accounting Theory 60 4 70 30 100 2
BBA132 Core
BFIB133 Finite Mathematics Theory PC 60 4 70 30 100 2
Society Business and
Theory IDC 45 3 95+5 100
BFIB 134 Culture
Developing Fluency
and Clarity in Theory AEC 30 2 35  15 50 2
BENG English
Foundations of
Managerial Practical SEC 30 2 45+5 50
BFB111 Effectiveness
HOL111 Holistic Education Theory VAC 15 1      50  

EVS Theory VAC 15  1     50  

EVS121
  TOTAL     315 21     600  

III Semester

Course Theory/ Hr Duration

Title Type* Credits CIA ESE Total
Code Practical s of Exam

Major
Financial Management Theory 60 4 70 30 100 2
BBA231 Core
Major
Marketing Management Theory 60 4 70 30 100 2
BBA232 Core
BFIB233 Global Financial System Theory PC 60 4 70 30 100 2
BENG Thought and Writing Theory AEC 30 2 35 15 50 2
BFIB 234 Business Economics Theory MDC 45 3 70 30 100 2
BFIB211 Working with Spreadsheet Practical SEC 30 2  50 50
HOL211 Holistic Education Theory VAC 15 1     50   

Understanding of India Theory VAC 15 1 50

Social Responsibility
Practical IRP/DI 30 1  50 50  
BFIB281 Project
  TOTAL     345 22     650  
 Course Theory/ Credit Duration of
Title Type* Hr/wk CIA ESE Total
Code Practical s Exam
BBA331 Financial Management Theory CC 60 4 70 30 100 2
Human Resource CC 60
BBA332 Theory 4 70 30 100 2
Management
BBA333 Marketing Management Theory CC 60 4 70 30 100 2
International Business Basket (IB major students will choose all the two IB basket courses
 
and One finance basket course)
  60
International Relations Theory 4 70 30 100 2
BFIB341A DSE
Forecasting and Decision   60
Making for Global Theory DSE 4 95+5 100
BFIB342A Marketing
Finance Basket (Finance major students will choose all the two Finance basket courses and
 
One IB basket course)
Financial Markets and   60 4
Theory 70 30 100 2
BFIB341B Services PC
  60 4
Digital Finance Theory 70 30 100 2
BFIB342B DSE
HOL311 Holistic Education Theory SEC 1 1        
Knowledge Acquisition
BBH311 Practical SEC 2       Grade  
Skills
  Total       25     600  

IV Semester
  Theory/ Duration of
Course Title Type* Hrs Credits CIA ESE Total
Practical Exam
Code
Cost and Management
BBA431 Theory CC 60 4 70 30 100 2
Accounting
BBA432 Entrepreneurship Development Theory CC 60 4 70 30 100 2

BBA433 Research Methodology Theory CC 60 4 70 30 100 2

International Business Basket (IB major students will choose all the two IB basket courses and One
 
finance basket course) 
 
Theory 60 4 70 30 100 2
BFIB441A Global Business PC
  60
International Marketing Theory 4 70 30 100 2
BFIB442A DSE
Finance Basket (Finance major students will choose all the two Finance basket courses and One IB
 
basket course)
Security Analysis and Portfolio   60
Theory 4 70 30 100 2
BFIB441B Management DSE
  60
Social Finance Theory 4 95+5   100  
BFIB442B DSE
HOL411 Holistic Education Theory SEC 12 1        
Knowledge Application
BBH411 Practical SEC 30       Grade  
Skills
  Total       25     600  

V Semester

  Duration of
Course Title Theory/Practical Type* Hrs Credits CIA ESE Total
Exam
Code
BBA531 Strategic Management Theory CC 60 4 70 30 100 2
BBA532 Taxation laws Theory CC 60 4 70 30 100 2
Finance Basket (Finance major students will choose any two Finance basket courses and One IB basket course)
  Basket 1: Courses in Finance                
FIB541A Project Appraisal and Planning Theory DSE 60 4 70 30 100 2
FIB542A Mergers and Acquisitions Theory DSE 60 4 70 30 100 2
FIB543A Financial Risk Management Theory DSE 60 4 95+5   100
FIB544A Behavioural Finance Theory DSE 60 4 70 30 100 2
FIB545A Social Finance Theory DSE 60 4 70 30 100 2
Basket 2: Courses in
         
International Business
FIB541 B International Marketing Theory DSE 60 4 70 30 100 2
International Supply Chain
FIB542 B Theory DSE 60 4 70 30 100 2
Management
Marketing Sentiment and
FIB543 B Theory DSE 60 4 70 30 100 2
Opinion Mining
FIB544 B Services Marketing Theory DSE 60 4 70 30 100 2
FIB545 B Export-Import Management Theory DSE 60 4 70 30 100 2
  Internship Project Practical Project 30 2 100   100  
Self Enhancement Skills –
FIB511F Practical SEC 30       Grade  
Finance
FIB5112I Self Enhancement Skills - IB Practical SEC 30       Grade  
          22     700  

VI Semester

  Theory/ Duration
Course Title Type* Hrs Credits CIA ESE Total
Practical of Exam
Code
BBA631 Business Laws Theory CC 60 4 70 30 100 2
Production and Operations
BBA632 Theory CC 60 4 70 30 100 2
Management
Finance Basket (Finance major students will choose any two Finance basket courses and One IB basket course)
  Basket 1: Courses in Finance                
Goods and Services Tax and Customs
FIB641A Theory DSE 60 4 70 30 100 2
Duty
FIB642A Financial Econometrics Theory DSE 60 4 95+5   100  
FIB643A Strategic Cost Management Theory DSE 60 4 70 30 100 2
FIB644A Derivatives Management Theory DSE 60 4 70 30 100 2
FIB645A International Financial Management Theory DSE 60 4 70 30 100 2
Basket 2: Courses in International
  Business
               
 Digital Marketing and Social Media
FIB641 B Theory DSE 60 4 70 30 100 2
Strategy
FIB642 B International Advertising  Theory DSE 60 4 70 30 100 2
FIB643 B Omni Channel Strategies Theory DSE 60 4 70 30 100 2
FIB644 B International Labor Laws  Theory DSE 60 4 70 30 100 2
FIB645 B Global Strategic Marketing Theory DSE 60 4 70 30 100 2
Financial Analysis through
FIB611F
Spreadsheets Practical SEC 30       Grade  
FIB6112I Glocalisation 
BBA681 Research Project Practical SEC 30 3     100  
IC 611 Indian Constitution Laws Theory SEC   1     Grade  
Total               600  

Mapping of programme structure with Programme Outcomes (PO)/Programme and Specific Outcomes
(PSO)

Course
Title PO PSO
Code
Management and Behavioural
BBA131
Process 1,2,3  
BBA132 Financial Accounting 2.1,2.2  
BBA133 Micro Economics 2,3  
BBH111 Social Sensitivity Skills 1,2  
1.2, 1.4, 2.1, 2.2, 4.1, 4.3,
BBA231 Organizational Behavior
4.5  
BBA232 Business Statistics 2.1, 2.3, 2.6  
BBA233 Macro Economics 2,3  
BBA211 Expressive Skills 2  
BBA281 Social Responsibility Project 5.2
1.1,1.3,1.6
BBA331 Financial Management 2.1,2.2,2.4, 4.3  
BBA332 Human Resource Management 2,3  
BBA333 Marketing Management 3  
BBH311 Knowledge Acquisition Skills 2,3  
BBA381 Industry Review Project 2.1,2.2,2.3,3.3 5.2

BBA431 Cost and Management Accounting 2.1,2.2,4.3,4.4,4.5 4.4,4.5

BBA432 Entrepreneurship Development 2.1, 2.3, 2.5, 4.1, 3.4 5.1,5.2,5.5
BBA433 Research Methodology 3  

BBH411 Knowledge Application Skills 4.4, 4.5 4.5

BBA531 Strategic Management 2  
BBA532 Taxation Laws 3  
Production and Operations
BBA631 2.1,2.2,2.3,2.4,2.5  
Management
BBA632 Business Law 2, 3 and 4  
BFIB 134 Finite Mathematics 2  

BFIB 234 Corporate Accounting 2.1, 2.3, 2.4 5.1, 5.2, 5.3, 5.4

BFIB 291 Society, Culture and Business 2  

FIB342I Consumer Behavior 2,3  
FIB341F Financial Markets and Services 2.1,2.2,2.3 5.1
FIB342F Digital Finance 2 5.1,5.2
FIB441I Global Business 2.1, 2.3, 2.4 5.1, 5.2, 5.3, 5.4
Forecasting and Decision Making for
FIB442I 4.2.4.3,4.4,4.5  
Global Marketing
Security Analysis and Portfolio
FIB441F 2.1,2.2,2.3 5.1
Management
FIB442F Financial Modelling 2.1, 2.3, 2.4, 4.4, 4.5 5.2, 5.3, 5.4
  Basket 1: courses in Finance    

FIB541 F Project Appraisal and Planning 2.1,2.2,2.3 5.1

1.2, 1.4, 1.6,
FIB542 F Mergers and Acquisitions 5.2,5.3,5.4
2.3,4.2,4.5,5.6
FIB543 F Financial Risk Management 2.1, 2.3, 2.4, 4.3, 4.5 5.2, 5.3, 5.4

FIB544 F Financial Modelling 2.1, 2.3, 2.4, 4.3, 4.5 5.2, 5.3, 5.4

FIB545 F Investment Management 2.1,2.2,2.3 5.1

  Basket 2: courses in IB    
FIB541 I International Marketing 2.1, 4.1, 4.2 5.2, 5.3
International Supply Chain
FIB542 I 2,4 5.2
Management
FIB543 I Retail Management and Analytics 2.1,2.2,4.2,4.5  
FIB544 I Services Marketing 2 5.3
FIB545 I Export Import Management 2,4 5.2
FIB581 Internship Project 2.1,2.2,2.3,3.3 5.2
FIB511A Self Enhancement Skills I - Finance 2,3  
FIB5112
Self Enhancement Skills I- IB 2,3  
A
  Basket 1: courses in Finance    
Goods and Services Tax and
FIB641F 2.1, 2.3 , 3.5  
Customs Duty
FIB642F Business Valuation 2.1, 2.3, 2.4, 4.4, 4.5 5.1, 5.3
FIB643F Strategic Cost Management 2.1, 4.5, 4.4  
 FIB644F Derivatives Management 2.1, 2.2, 4.2, 4.5 5.3
FIB645F International Financial Management 1.3,3.3,5.3,4.2 5.2
  Basket 2: courses in IB    
Digital Platform and Content
FIB641 I 2.2,2.4,4.4  
Creation
FIB642I International Advertising 3 5.2, 5.3
FIB643I Millenial Audience Marketing 2, 3 5.4
FIB644I International Labor Laws 3, 4 5.4,.5.3
FIB645I Global Strategic Marketing 2.2,2.3,4.1 5.1,5.2

FIB611A Self Enhancement Skills I - Finance 2.1, 2.4 5.3, 5.4

FIB6112
Self Enhancement Skills I- IB 2.1, 2.4 5.3, 5.4
A
BBA681 Dissertation 3  
IC 611 Indian Constitution Laws 1  

Semester-1

Course Name: Management and Behavioural Process Course Code: BBA 131
Total number of hours: 60 Hrs Credits: 4
Course Description: The course focus on developing an understanding about managing human
behaviour at the workplace for achieving organizational effectiveness. The course has been
designed to provide valuable insights into the functions of modern-day managers. It involves
tracing the historical evolution of management thoughts, exploring the concepts, principles and
behavioural processes of management. The course provides an overview of human behaviours
at individual, group and organization level.
Course Objectives:
1. To explain the basic concepts, principles and theories of management
2. To examine the broad essential functions of a manager.
3. To identify the challenges posed by of globalization, diversity and ethics on today’s
manager.
4. To analyse the individual’s personality, learning, attitudes and perceptions and its
impact on their work behaviour.
5. To compare and contrast motivation and leadership styles of managers.
6. To assess the dynamics of group behaviours and its influence on group effectiveness

Course Learning Outcomes: On having completed this course student should be able to:

 CLO1 Summaries the essential managerial functions for the organizational

effectiveness.
 CLO2: Identify the impact of challenges posed by of globalization, diversity and ethics
on managerial effectiveness.
 CLO3 Analyse the individual differences and its implications in the organisation.
  CLO4 Assess factors that motivate individuals at the workplace.
 CLO5: Evaluate various leadership styles that enhance group effectiveness.

Pedagogy: This course uses multiple pedagogies like interactive lectures, student discussions
and PPTs, research articles, case studies, and simulation exercises.

Syllabus

UNIT I INTRODUCTION TO MANAGEMENT 10

Hrs

Definition – nature, process and significance of management – Role of managers – Managerial

Skills and Roles - Evolution of Management Thought: Classical Management Approaches,
Behavioural Management Approaches, Quantitative Management Approach, Modern
Management Approaches - Management as a Science or Art - Management as a profession-
Administration and Management- Functions of Management – Functional Areas of
Management. Challenges for 21st Century Business Managers.

UNIT II PLANNING AND ORGANISING 10

Hrs
Planning - Nature and Importance of Planning- Types of Plans - Levels of Planning - Steps in
planning - Making Effective Plans- Objectives and Management By Objective (MBO) –
Management By Exception (MBE) - Policy and Strategy-.Organizing - Nature and purpose -
Principles of Organization - Types of Organization - Organizational Structure and Design –
Line, Staff and functional authority – responsibility and Accountability - Principles of
Delegation - Steps - Centralization Vs Decentralization – Factors determining the degree of
Decentralization of authority.

UNIT III CONTROLLING 5

Hrs
Controlling - Concept, Nature and Importance - Essentials of Control - Requirements of an
Effective Control System – Behavioural Implications of Control – Techniques of Managerial
control.

UNIT IV INTRODUCTION TO ORGANISATIONAL BEHAVIOUR 8 Hrs

Definition of Organizational Behaviour, OB as systematic study, Contribution from other
disciplines, OB Model/Framework- Individual, Group and Organisational Level.

UNIT V UNDERSTANDING INDIVIDUAL BEHAVIOUR 12

Hrs
Personality - Defining and Measuring Personality, Determinants of Personality, The Big Five
Personality Model, Learning: Meaning of Learning; Theories of Learning- Classical
Conditioning, Operant Conditioning, Cognitive Theory, Social Learning Theory, Principles of
Learning; Attitude-Components of Attitude- ABC model, Work Attitudes- Job Satisfaction and
Organisational Commitment. Perception: Meaning, Perceptual Process; Common Shortcuts in
Judging Others.

UNIT VI MOTIVATION & LEADERSHIP 10

Hrs
Motivation- Basic Motivational Process, Content Model of Motivation- Maslow’s Need
Hierarchy, Dual Factor Theory, Achievement Motivation Model, Process Model - Victor
 Vroom’s Expectancy Model. Leadership and Management, Trait Perspective of Leadership,
behavioural Perspective- Ohio State Studies, Managerial Grid; Contemporary Perspective-
Transformational, Transactional, Charismatic Leadership, Ethical Leadership, Shared
Leadership.

UNIT VII GROUP DYNAMICS 5 Hrs

Define Group, Types Groups, Functions of Group, Tuckman’s Model of Group Development,
Group Cohesiveness, Sources of Group Cohesiveness, Common Threat to Group Effectiveness-
Groupthink, Group Shift, Social Loafing.

Essential Reading:
 Stephen P. Robbins, Timothy A. Judge and Neharika Vohra (2018), 18th Ed.
Organizational Behaviour. Pearson Education Asia.
 Stoner, Freeman, Gilbert Jr. (2014). Management (6th edition), New Delhi: Prentice
Hall India.

Recommended Reading
 Aswathappa, K. (2016). Organizational Behaviour (Text, Cases and Games), 12th Ed.
Bangalore: Himalaya Publication.
 Fred Luthans (2017). Organizational Behaviour: An Evidence - Based Approach, 12th
Ed. McGraw Hill Education.
 Gupta, C. B. (2014). A textbook of organizational behaviour: With text and cases. New
Delhi: S Chand & Company.
 Daft, R. L. (2009). Principles of Management (1st edition), Cengage Learning.

Course Name: Financial Accounting Course Code: BBA132

Total number of hours: 60 Hours Credits: 4
Course Description: This course intends to introduce basic accounting principles and practices. It
also deals with subsidiary books maintained in business organizations. The students will have
knowledge about the fundamental accounting processes such as journalizing, ledger posting,
preparation of trial balance and final accounts in sole trading business. It also deals with providing
an overview of accounting standards and IFRS. This course will be useful for all those who are
desirous of having an understanding and application of financial dynamics of the business and
become successful financial managers/entrepreneurs.

Course Objectives:
 To provide an understanding of application of various principles and practice of
Accounting.
 To demonstrate the knowledge on the process of accounting cycle and basic steps involved
in Accounting.
 To extend the knowledge of systematic maintenance of books of accounts to real life
business.
 To estimate Annual Financial statements of Sole proprietorship form of business.
 To outline the need for Accounting standards and IFRS.
Course Learning Outcomes: On having completed this course student should be able to:
CLO1 Identify the application of various principles and practice of Accounting in preparation of
accounting statements.
CLO2 Demonstrate the knowledge on the process of accounting cycle
CLO3 Extend the knowledge of systematic maintenance of books of accounts to real life business
CLO4 Estimate Annual Financial statements of Sole proprietorship form of business
CLO5 Outline the need for Accounting standards and IFRS

Pedagogy:
Syllabus

UNIT –I 6 Hrs
Introduction to Accounting:
Meaning, Need for accounting, Internal and External users of accounting information, limitations
of accounting, accounting Concepts and Conventions, Accounting Practices, Generally Accepted
Accounting Principles.

UNIT -II 12 Hrs

Accounting systems & process
Nature of Accounting, Accounting equation - Systems of Accounting, Process of Accounting
transactions- types of Accounts, Rules of Accounting. Journal - Meaning, features, simple and
compound entries, Including recording of GST transactions, Capital and revenue expenditures,
Capital and revenue receipts, Contingent assets and contingent liabilities, Preparation of ledgers
and Trial balance.

UNIT –III 10 Hrs

Subsidiary books
Conceptual introduction to subsidiary books - Sales book, Sales return book, Purchases book,
Purchase returns book, receivable book, payable book. Practical problems in Cash Book- Single
column, double column, and three columnar cash book.

UNIT – IV 8 Hrs
Bank reconciliation statement
Need for reconciliation and preparation of bank reconciliation statement.

UNIT –V 8 Hrs
Rectification of Errors
Need for rectification of errors, types of errors, process of rectification and accounting entries of
rectification.

UNIT – VI 12 Hrs
Final Accounts
Preparation of Trading and Profit and Loss account and Balance Sheet of sole trading concerns.

UNIT – VII 4 Hrs

Accounting standards and IFRS
Types of Accounting standards, Need for IFRS, Ind AS and IFRS.

Core Text:
Jain S.P.,& Narang K L. (2020). Basic Financial Accounting I, New Dehli, Kalyani publishers.

Reference Books:
1) Maheshwari, S.N., &Maheshwari, S.K. (2020). Advanced Accountancy1, New Delhi: Jain
 Book Agency.
2) Shukla, M. (2020). Advanced Accounts, New Delhi, S Chand Group
3) Radhaswamy, M & Gupta, R.L. (2020).Advanced Accountancy 2, New Delhi, Sultan Chand
& Sons.
4) Reddy, A. (2020). Fundamentals of Accounting, New Delhi, Himalaya Publishing House
5) Gupta, A. (2020). Financial Accounting for Management: An Analytical Perspective, Noida,
Pearson Education.
6) Raman, B. S. (2014). Financial Accounting (1stedi).I & II, New Dehli:United Publishers.
7) Porter, G.A., & Norton, C.L. (2013). Financial Accounting (IFRS update)( 6thedi), Cengage
Learning.
8) Jawahar Lal & Seema Srivastava (2013). Financial Accounting New Delhi:Himalaya
Publishing House.
9) Arora M. N. (2013). Accounting For Management. New Delhi: Himalaya Publishing House.
10) Bhattacharya .(2013). Essentials of Financial Accounting (Based on IFRS) (2ndedi), Prentice
Hall India.

Course Name: Finite Mathematics Course Code: BFIB 133

Total number of hours: 60 Hours Credits: 4
Course Description: Course Description: Mathematics has emerged as the basis for major decision making
process. The course is introduced as to give foundational knowledge of Mathematics and to take the students
through simple applications in business. Understanding of mathematical models is essential in numerous
decision making situations under uncertainty. A proper understanding of the course will help in building
knowledge about optimization techniques, commercial arithmetic and applications of calculus. The decision
making environment is so complex that an appropriate decision can only be made with good analytical skills.
The course is introduced to create quantitative aptitude among students at an early stage in higher education.
.

Course Objectives:
1. To impart basic knowledge of mathematics and its applications in business.
2. To demonstrate understanding of construction and analysis of mathematical models in decision
making in a business environment.
3. To assess the given business scenario and make decisions.
4. To improve awareness regarding frequently occurring business problems in day to day life.
Course Learning Outcomes: On having completed this course student should be able to:
CLO1: Understand the importance of Mathematical concepts in business environment.
CLO2: Understand Mathematical concepts and identify appropriate tool for solving simple
problems.
CLO3: Demonstrate knowledge of mathematics and apply in simple business situations
CLO4: Analyse business environment to make decisions under uncertainty using
quantitative approach.
CLO5: Make comparative analysis and take decisions using simple mathematical models
CLO6: Propose ideas to evaluate decisions regarding time value of money
Pedagogy:
This course uses multiple pedagogies like interactive lecture, problem solving techniques, quizes, polling and
simple case discussions relating to real life situations.

Syllabus
Unit I – Linear Models 7 Hours

Level of Knowledge: Basic

Linear Equations and Inequalities in One variable Linear functions slope and equations of a line linear
mathematics models, constructing mathematical models.

Unit II – Systems of linear equations and matrices 8 Hours

Level of Knowledge: Conceptual

Solutions of linear systems by the echelon method solution of linear system by the gauss Jordan method,
Addition and subtraction of Matrices, Multiplication of Matrices, Matrices Inverse

Unit III: Linear Programming Problems 10 Hours

Level of Knowledge: Application

Definition – Linear Programming Problem – Formulation – Solution by Graphical method -– minimization

and maximization problems, special cases, Concept of simplex method (only theory)

UNIT IV:

Transportation and Assignment Models 10 Hours

Level of Knowledge: Basic

TP as a LP model, Nature and scope of transportation and allocation models, Methods of allocation, different
methods for finding initial solution - N-W Corner Rule, Least Cost Method and VAM. Unbalanced TP,
Problems. AP a variant of Transportation model, Hungerian method, Problems.
Unit V : Commercial Arithmetic 10 Hours

Level of Knowledge: Basic

Simple interest – Compound Interest. Equivalent Rate – Depreciation - Present value. Annuity

Unit VI – Calculus 10 Hours

Level of Knowledge: Conceptual

Limits – Differentiation - Methods of differentiation – Second order derivative – Maxima and Minima.  

Unit VII - Application to commerce and Economics. 5 Hours

Level of Knowledge: Application

 Revenue Function – Cost function – Profit function – Elasticity of demand – Breakeven point.
 Core Reading

Goldstein, L.J., Schneider, D.I., & Siegal, M.J. (2010). Finite mathematics and Applications. New Jersey:
Pearson Publication.

Recommended Reading

1. Singh, J.K (2020). Business Mathematics (5th Edition). Mumbai, Himalaya Publishing House.

2. Sancheti, D. C., & Kapoor, V. K. (2018). Business Mathematics. New Delhi: Sultan Chand and Sons.
3.Padmalochan, H. (2015). A Text Book of Business Mathematics, New Delhi: Sultan Chand and Sons.
4. G K Ranganath & T V Narasimha Rao (2012). Business Mathematics. New Delhi: Himalaya Publishing
House.

FIB134 – SOCIETY, BUSINESS AND CULTURE

Hours: 45 hours
Credits: 03

Course Description:
This course introduces students to Society and the related aspects. This course provides insights about culture
and the various socio-cultural factors, political factors that have an impact on business. This course is designed
to provide a comprehensive understanding of society, culture and the impact of society and culture on business
strategies. The course also focuses on how the businesses can enable social transformation and bring in cultural
changes.

Course Objectives:
The objectives of this course are to:
1. Provide insights on society and its facets
2. Signify the importance of culture and its impact on business
3. Familiarize the environment factors that businesses operate in
4. Enable understanding of the role of businesses in social change

Course Learning Outcomes:

On completion of this course, the student will be able to:
1. Understand about society and the issues faced
2. Understand about culture and its related aspects
3. Assess the impact of Business Environment factors
 4. Analyze the cross-cultural business decisions
5. Analyze the role of business in community development

UNIT 1 9 Hours
Society
Society: Introduction, Diversity in Society, Women in Society, Issues with Population, Urbanization, Poverty,
Developmental Issues, Socialization, Social Structure, Social Stratification, Social Mobility, Social
Empowerment, Regionalism, Communalism, Secularism, Western and Indian Sociologists: Ideologies

UNIT 2 9 hours
Culture
Culture: Meaning, Interrelationship between Society and Culture, Components of Culture, Levels of Culture,
Layers of Culture: Explicit and Implicit Culture. Understanding Global Culture, Enculturation and
Acculturation, Sub-Culture, Cultural Shock, Cultural Lag

UNIT 3 10 hours
Business
Business: Meaning, Evolution, History of Corporations. Business Environment: Overview of PESTEL, Socio
Cultural Factors affecting Business, Political-Legal Factors affecting Business, Impact of DEI on Business,
Impact of Cultural Shift on Business, Impact of Culture in Purchase Behaviour

UNIT 4 9 hours
Cross – Cultural Business Practices
Business Strategy Decisions: Operational Strategies, Marketing Strategies, Managing People and Gender Issues,
Managing Governments and Global Politics, Frameworks for Organizing Cross – Cultural Business

UNIT 5 8 hours
Social Change and Sustainable Development
Setting SDGs, MDGs to SDGs, The Framework of Sustainable Development, ESG: Concepts, Concept of
Inclusive Growth, Business Ethics, Ethics as Organizational Culture, Corporate Social Responsibility, Role of
Businesses in preserving Community and its Resources, Role of Businesses in Socio – Economic Change

References:

1) Handel, Michael J. (edited). “The Sociology of Organizations: Classic, Contemporary, and Critical
Readings”. New Delhi: Sage
2) Erin Meyer, “Culture Map : Decoding how People think”, PublicAffairs
3) John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan, Reid W. Click, “International Business, 17th
edition”, Pearson
4) Pailwar V.K, “Business Environment”, Prentice Hall India Learning
5) Jerry A. Carbo , Viet T. Dao , Steven J. Haase , M. Blake Hargrove , Ian M. Langella, “Social
Sustainability for Business”, Routledge
Course Name:  Developing Fluency and Clarity Course Code:  BENG
in English
Total number 30 Credits:  2
of hours: 
Type of AEC Level of Knowledge:  Beginner
Course: 
Assessment Question Bank
Mode
Prerequisites Basic ability to read and write in English.
for the Course
English is a global language for business. Fluency and clarity are the key skills for
business communication. This course is designed for the students of Business Studies to
build business contexts using English language. The course introduces students to read
and understand the significance of Business English. It also introduces the basics of
written and oral communication along with the knowledge of English grammar and syntax
Course
and their application in day-to-day communicative needs. It aims to familiarise the
Description &
students with the importance of intercultural communication to meet global needs.
Objectives:
Techniques of English language provided by this course allow the students to develop
linguistic and communicative skills required for academic advancement and employment
opportunities in national and global markets.The significance of  professional ethics in
business correspondence is catered in the course.

At the end of the course, students will be able to: 

CO1: Develop basic language skills to deal with people in business contexts through case-
based activities and tasks
Course CO2: Display advanced business writing skills through the deployment of critical tools in
Outcomes: writing i.e.       identify objects of study, construct arguments after evaluating the object,
and provide a point of view to support claims made.
CO3: Attain proficiency in business correspondence through formal and business letters
CO4: Engage in active problem-solving activities through the analysis of cases and reflect
it through the creation of cases in the domain of business.

Course Outcomes and Programme Outcome Mapping

Programme Outcomes:
PO1. Demonstrate an advanced understanding of conceptual and methodological
frameworks in English and Cultural Studies through classroom engagements, guided
research and independent learning. (GA: Academic excellence)
PO2. Develop an understanding of discourses related to contemporary social life and
technologies such as ethics, privacy, surveillance, policy and citizenship through critical
debates and discussions, simulations, peer engagements and activities.
PO3. Synthesize interdisciplinary approaches and perspectives for addressing issues
of local, regional, national and global importance through critical and creative solution-
oriented thinking in research-based assignments and community-based engagements.
(GA:Academic excellence, Professional Excellence and Societal)
PO4. Evaluate notions and apply frameworks related to language, race, ethnicity,
gender, caste, class, environment, dis/abilities and other intersections through curricular
and co-curricular activities. (GA: Academic Excellence and Societal)
PO5. Generate research outputs that reflect a comprehensive understanding of
 research methodologies, approaches, and skills relevant to the discipline through
participating and organizing seminars, conferences, workshops and Capstone Project.
(GA:Academic and Professional Excellence)
PO6. Acquire and create awareness on sustainable practices related to environment
and ecologies, diversity and inclusivity, through research and outreach endeavours. (GA:
Societal)
PO7. Cultivate skills for life-long learning, entrepreneurship and employability
through professionally oriented courses, experiential and participatory learning, field-
based projects and internships. (GA: Professional Excellence)
PO8. Equip themselves to face the challenges of society and the professional world
by practising self-awareness, personal integrity, positive attitude, and respect for peers
through curricular engagements as well as HED, Skill Development, and service-learning.
(GA: Personal and Interpersonal).

Course Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1. Develop 1 2 2 2 2 2 2 1
basic language
skills to deal with
people in business
contexts through
case-based
activities and tasks

CO2. Display 1 1 2 1 2 3 3 2
advanced business
writing skills
through the
deployment of
critical tools in
writing i.e.      
identify objects of
study, construct
arguments after
evaluating the
object, and
provide a point of
view to support
claims made.

CO3. Attain 1 2 1 1 2 3 3 1
proficiency in
business
correspondence
through formal
and business
letters

CO4. Engage in 1 1 1 1 2 2 3 2
active problem-
 solving activities
through the
analysis of cases
and reflect it
through the
creation of cases
in the domain of
business.

Course Outline
Course Outcome/s mapped to Unit I: CO1
Unit I: English Language for Business                                                                      Hours: 10
Unit details: 
Description: This unit will introduce students to understand the importance of English
language for business context. The unit introduces the students to the basics of language and
its communicative function to achieve national and global business goals. Respect for others
(human value) in communicative scenario is one of the concerns of this unit.
1. Language as a means of communication
2. Features of Professional Communication: Accuracy (Vocabulary), Fluency (Speed) 
and Effectiveness (Non-verbal Communication)
3. Levels of communication: Intrapersonal, Interpersonal, organisational and mass
communication
4. Barriers to communication: i) Lisa Davis (1990). Where do We Stand? ii) Robert
Levine (1997), Time Talks, with an Accent

Teaching learning strategies: Lecture Presentation, Reading Comprehension

Essential readings: 
Raman, M. and Sangeeta Sharma. Professional Communication. Oxford University Press.
2017.
Gardener, Peter. S. New Direction: Reading, Writing and Critical Thinking. Cambridge
University Press, 2009.

Recommended readings:
Reinders, H, Marilyn L., and Linh Phung. Studying in English: Strategies for Success in
Higher Education. Macmillan Education, 2017. 

Course Outcome/s mapped to Unit II:  CO2

Unit II: Essentials of Writing Skills 
Hours: 10
Unit details: 
Description: This unit will introduce students to the structures of academic writing that will
enhance their employability skills in global business scenarios. The unit will enable students to
create essays through reading and writing. Students would be specifically trained about the
structure of an essay, its components, locating the argument, constructing one, using sources to
substantiate claims and evidence. This unit focuses on written communication to ensure
professional ethics for business context. 
0. The Writing Process
 1. Assessing the writing situation
2. Exploring and planning
3. Drafting
4. Revising
5. Editing and proofreading
B.  Structure of an essay: introduction, body, and conclusion
1.  Introduction: Thesis Statement, Argument
2.  Body: Claims, Evidences 
3. Conclusion: Summary, major deduction and final statement
4. Referencing in an essay

Teaching learning strategies (list all that would be appropriate for the unit in alignment
with the COS):
Lecture presentation and Practice on writing exercises

Essential readings:
 
Rizvi, M. Ashraf. (2015).  Effective Technical Communication. McGraw Hill Education.
Recommended readings: 

Brieger. N. Teaching Business English Handbook. York Associates Publications, 1997.

Reinders, H, Marilyn L., and Linh Phung.. Studying in English: Strategies for Success in
Higher Education. Macmillan Education, 2017.

Course Outcome/s mapped to Unit III: CO 3 and CO4

Unit III: Communication Skills in Business                                                                             
Hours: 10
Unit details: 
Description: This unit will introduce students to business communication skills as a form of
writing. Writing for business purposes is one of the required employability skills needed in a
global professional setting. Students will learn the importance of inclusive communication to
understand the human values of interlocutors in the communication. 

1. Mechanics of Note- Making:  Topicalisation, Schematising, Reduction Devices,

Methods of Sequencing
2. Written Documentation: Letter Writing, Memo, Report, Proposal
3. E-mail Communication: Characteristics of successful E-mail message; Formatting E-
mail message; Standard E-mail Practices, E-mail Writing Strategies
4. Case Studies on communication barriers
Teaching learning strategies: Lecture presentation and Practice on writing exercises

Essential readings: 

Rizvi, M. Ashraf.  Effective Technical Communication. McGraw Hill Education, 2015.

Recommended readings: 
 Brieger. N.  Teaching Business English Handbook. York Associates Publications,  1997.
Reinders, H, Marilyn L., and Linh Phung. Studying in English: Strategies for Success in
Higher Education. Macmillan Education, 2017.

Course Outcomes and Continuous Internal Assessment Mapping:

Course Outcomes Components of
Assessment
CIA MSE CIA ESE
1 3
CO1: Develop basic language skills to deal with people in 10 10 5 10
business contexts through case-based activities and tasks

CO2: Display advanced business writing skills through the 10- 15 5 10

deployment of critical tools in writing i.e.       identify objects of
study, construct arguments after evaluating the object, and
provide a point of view to support claims made.

CO3: Attain proficiency in business correspondence through - 10 10 15

formal and business letters

CO4: Engage in active problem-solving activities through the - 15 - 15

analysis of cases and reflect it through the creation of cases in the
domain of business.

FOUNDATION FOR MANAGERIAL EFFECTIVENESS

Course Objectives 
∙ To make the participants adept at handling issues related to communication in and outside the work place 
∙ To explore issues related to personal effectiveness and happiness and to facilitate students to work with those
issues towards greater clarification and action planning 
∙ To Develop Personal Brand Building with content and conversation around professional value using various
tools of marketing and social media
Course Outcomes 
1. To formulate individual communication strategies to cope with and manage complex situations. 
2. Understand and imbibe skills and competencies required to work through difficult communication situations. 
3. To sensitize students to the emerging perspectives from positive psychology, spirituality and wisdom
approaches for personal effectiveness and leadership. 
4. To provide a conceptual framework for understanding Human behaviour using Neuro Linguistic
Programming. 
5. To understand Image and Personality Branding and creating their own digital footprint and to market them as
a brand.
Program Outcome(s)
a. Adept in using various modes of communication coupled with listening skills, interpersonal skills and
influential communicative skills to speak the mind.

Module I 6Hours
Introduction to skills & personal skills Importance of competent managers, skills of effective managers,
developing self awareness on the issues of emotional intelligence, self learning styles, values, attitude towards
change, learning of skills and applications of skills.
Module II 5Hours Building relationship
Skills for developing positive interpersonal communication, importance of supportive communication, coaching
and counselling, defensiveness and disconfirmation, principles of supportive communications. Personal
interview management. Skill analysis and application on above areas.
Module III 5Hours     Team building:
Developing teams and team work, advantages of team, leading team, team membership. Skill development and
skill application. Exercises on Goal Setting, Perfectionism and Time Management Activities related to
Understanding Mind Body Connection, Self Esteem and Coping with Stress 
Module IV 4Hours Empowering and
delegating: Meaning of empowerment, dimensions of empowerment, how to develop empowerment, inhibitors
of empowerment, delegating works. Skills development and skill application on above areas.
Module V 5Hours Communication
related to course: How to make oral presentations, conducting meetings, reporting of projects, reporting of case
analysis, answering in Viva Voce, Assignment writing.
Module VI 5Hours
Exercises on Emotional Intelligence and Managerial Effectiveness – Role of Emotions, Emotions and
Childhood, Emotions and Attitudes, Ethics for Managers. Exercises on Personnel Effectiveness and Leadership
– Positive Psychology, New Science of Happiness, The Winning Edge Mind Set, Beliefs as Self Fulfilling
Prophesies 
Total :30 Hours
References 
1. Understanding Communication , Communicating for Managerial Effectiveness :Problems, Strategies and
Solutions ,Clampitt P.G.(2017) ,Sixth Edition,Sage Publications Inc. 
2. The analytical frame of Mind, Rosen Wasser D and Stephen J (2015) Cengage Learning. 
3. Positive Psychology Coaching –Putting the Science of Happiness to work for your Clients Rober Biswas
Diener and Ben Dean, 2007, Wiley 1 st Edition. 
4. Never Eat Alone and Other Secrets to Success one relationship at a time, Keith Ferrazziand Tahl Raz, 2014,
Currency Publication. 
5. You Branding Personal Branding Book –It’s all about you, Mark Cijo (2015), Create Space Independent
Publication.

Semester -2

Course Name: Financial Management Course Code: BBA 231

Total number of hours: 60 Hrs Credits: 4
Course Description: Financial Management is an introductory core course that is offered
with intent to equip the students with the basic knowledge of finance theory and its
application to develop relevant financial strategies pertinent to profit-seeking organizations.
The theme of financial management is structured around three decision making financial
areas: Investment- long term as well as working capital, Financing and Dividend policy. This
imbibes students with analytical and decision-making skills in managing finance through
application of theoretical questions and practical problems.
Course Objectives: 
● To understand the basics of finance function and the concepts of financial
management
● To apply the knowledge in taking finance decisions
 ● To develop analytical skills to identify financial management problems and solve
them.
● To analyse the relationship among capital structure, cost of capital, dividend
decisions, and value of the business.
● To assess a firm’s requirement for long-term assets by applying capital budgeting
techniques.
Course Learning Outcomes: On having completed this course, student should be able to:
CLO1 Demonstrate understanding of the principles and concepts of financial management.
CLO2 Summarize the motives behind financial decision making.
CLO3 Interpret the relevant theories and concepts of various practices of financial
management and
ethics in Finance.
CLO4 Analyze the relationship among capital structure, cost of capital, dividend decisions,
and value
of the business.
CLO5 Evaluate projects for profitability
Pedagogy: This course uses multiple pedagogies like interactive lecture, case analysis, and
problem solving

Unit I: Introduction to Financial Management  

Level of knowledge:  Basic                                                                                                  06
Hrs
Meaning of finance and financial management, Types of finance, Scope of financial
management, Approaches to finance function relationship of finance with other business
functions, Objectives of financial management – profit maximization and wealth
maximization - merits and criticisms Financial decisions, Internal relation of financial
decisions, Factors influencing financial decisions, Functional areas of financial management,
Functions of a finance manager, Agency Cost, Definition of ethics and the importance of
ethics in Finance.

Unit II: Sources of Finance 09

Hrs
Level of knowledge: Conceptual
Ownership securities – Equity shares, Preference shares, Deferred shares, No par
stock/shares, Shares with differential rights, Sweat Equity Creditorship securities –
Debentures – Zero coupon bonds, Zero interest bonds, Callable bonds, Deep discount bonds
Internal financing or ploughing back of profit – factors affecting ploughing back of profits –
merits and demerits Loan financing – short term and long term sources. Startup finance-
Bootstrapping, Series Funding.

Unit III: Capital Structure & Capitalization                           12

Hrs
Level of knowledge: Conceptual & Analytical     
Meaning of capitalization – Theories of capitalization – cost theory and earnings theory. Over
capitalization and under capitalization (Theory) – causes – effects and remedies, Watered
stock, Over trading and under trading. Meaning of capital structure and financial structure,
principles of capital structure, Optimum Capital Structure, Determinants of capital structure,
capital gearing-Theories of Capital structure, Effect of capital structure on EPS, EBIT-EPS
Analysis, Point of indifference-Practical Problems
Unit IV: Cost of Capital and Leverages                                                                      
12Hrs
Level of knowledge: Conceptual / Analytical                                 
Meaning of cost of capital, significance of cost of capital, components of cost of capital –
Computation of Cost of capital and Weighted Average Cost of Capital, CAPM-Practical
Problems. Meaning of Leverage, Types of Leverages – operating, financial and combined
leverage, risk and leverage – practical problems

Unit V: Capital Budgeting                                                                                         12 Hrs

Level of knowledge: Conceptual / Analytical
Meaning of Capital Budgeting, Importance, Need, Time value of money-Present and Future
Value (Simple Problems), Capital budgeting process, project appraisal by using traditional
methods and modern methods, Practical problems on Payback Period, Net Present Value,
Profitability Index, IRR and MIRR methods

Unit VI: Dividend Policy decisions                                                                                    06

Hrs
Level of knowledge: Conceptual/ Analytical        
Meaning, Kinds, Bonus shares – Merits and Demerits, Theories of dividend decisions,
determinants of dividend policy decisions, Companies Act, 2013 and SEBI Guidelines on
Dividend Distribution (Theory only)

Unit VII: Management of Working Capital                                                                     12

Hrs
Level of knowledge: Conceptual/ Analytical        
Meaning of working capital, types of working capital, working capital cycle, adequate
working capital, determinants of working capital, estimation of working capital-Practice
problems. Management of cash. Management of inventory and debtors – Theory only.
                                              
Core Text: 
Khan, M, Y, & Jain, P, K (2018). Financial Management. Tata Mc Graw Hill. 

Recommended references: 
1. Chandra, P. (2019).Financial Management. New Delhi, India. Tata McGraw Hill
Book Co.
2. Pandey,I.M.(2015). Financial Management. New Delhi, India. Vikas Publishing
House.
3. Gupta, S, K., Sharma, R.K. & Gupta, N (2013). Financial Management. Kalyani
Publishers.
4. Khan, M, Y, & Jain, P, K (2018). Financial Management. Tata Mc Graw Hill. 
5. Brigham and Houston (2021), Fundamentals of Financial Management, Cengage
Learning, 14 edition
Course Name: Marketing Management Course Code: BBA232

Total number of hours: 60 Hrs Credits: 4

Course Description: Marketing a particularly stimulating subject for learners, since its practical
application is visible every day. Old rules of marketing are no longer useful to those who want to
influence these new consumer’s choices. This course will lead the exploration of the leading edge
of this paradigm shift that is now underway. This course introduces students to the concepts and
processes of marketing and takes them deeper into the world of marketing.

Course Objectives: This course intends

● To explain fundamental concepts of marketing and their application to different markets.
● To give an understanding about marketing mix elements and strategies.
● To explain about consumers buying behavior.
● To critically examine and evaluate existing marketing strategies and tactics.
● To study the social responsibility and ethics of marketing.

Course Learning Outcomes: On having completed this course student should be able to:
● CLO1: Explain fundamental concepts of marketing and their application to different
markets.
● CLO2: Understand elements and strategies about marketing mix.
● CLO:3 Explain about consumers buying behavior.
● CLO4: Critically examine and evaluate existing marketing strategies and tactics.
● CLO5: Study the social responsibility and ethics of marketing.
Pedagogy: This course uses multiple pedagogies like case study discussions, interactive lecture,
presentations, review of research articles, in class group exercises and activities. 
Unit I Introduction to Marketing Fundamentals 8 Hrs
Level of knowledge: Conceptual
Meaning and Definition of Marketing; Scope of marketing - What Is Marketing? What Is
Marketed? Who Markets, Evolution of marketing - The Production Concept, The Product Concept,
The Selling Concept, The Marketing Concept, The Holistic Marketing Concept; Core marketing
concepts - Needs, Wants, and Demands, Target Markets, Positioning, and Segmentation, Offerings
and Brands, Value and Satisfaction, Marketing Channels, Supply Chain, Competition Marketing
Environment
Unit II Connecting with Customers 10 Hrs
Level of knowledge: Conceptual
Consumer behavior model (Black box) Factors affecting consumer Behavior, Types of Buying
Decision Behavior, The Buyer Decision Process, The Business Buyer Decision Process,
Institutional and Government Market. Segmentation, targeting and positioning for competitive
advantage.

Unit III Product Decision 10 Hrs

Level of knowledge: Conceptual
Setting Product Strategy: Product Classification, Product Levels, Product and Services
Differentiation, New product development stages, categories of new product, reasons for launching
new products and its failure. Product life cycle strategies and its extension, Ansoff’s Matrix,
meaning of services, unique characteristics of services, 7Ps of service marketing, Service delivery
process.
Competitive Dynamics: Competitive Strategies for Market, Other Competitive Strategies – Market
Challenger Strategies Market Follower Strategies, Market Nicher Strategies.

Unit IV Pricing 8 Hrs

Level of knowledge: Conceptual
Types of pricing, Pricing strategies: New product pricing strategies, Product mix pricing strategies,
Price adjustment strategies, Price changes, Public policy and pricing.

Unit V Distribution Channels 8 Hrs

Level of knowledge: Conceptual
Marketing channels, structure, types and criteria of selecting a channel, wholesaling, retailing, and
physical distribution, Channel Management (Channel design and Channel Conflict)

Unit VI Promotion 10 Hrs

Level of knowledge: Conceptual
Significance of Integrated Marketing communication, Advertising, sales promotion, personal
selling and sales management. Public and customer relations, direct and online marketing, multi-
level marketing-the new marketing model. Other promotional strategies (Buzz Marketing, Stealth
Marketing and Guerilla Marketing)

Unit VII Competitive Dynamics and Socially Responsible Marketing 6 Hrs

Level of knowledge: Conceptual
Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual,
Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to
Promote Sustainable Marketing, Business Actions Toward Sustainable Marketing, Principles and
Marketing Ethics.

Core Text:
1. Kotler.P, &Keller.K.L., Koshy & Jha (2020). Marketing Management, 20th edition,
Pearson.
Reference Books:
1. Marshall & Johnston, Marketing Management, McGraw Hill
2. Kotler & Armstrong, 15th ed., Principles of Marketing Management, Pearson publication
3. Chernev & Kotler, 5th ed., Strategic Marketing Management, Brightstar Media
4. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi.
5. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi.
6. McCarthy, E.J., (2016). Basic Marketing: A managerial approach. Irwin, New York.
Course Name: Global Financial System Course Code: BFIB233
Total number of hours: 60 Hours Credits: 4
Course Description: This course emphasizes on fundamental concepts and functions of Global financial
system. It also covers various components or organization of global financial system namely financial
markets, financial securities, financial intermediaries/institutions, financial services and financial regulators
and the linkages between them along with the recent development and changes in Global Financial System.
Thus, this course provides cutting edge fundamental knowledge in the frontiers of financial system required
for a budding professional in financial services sector and financial institutions in the global environment
Course Objectives:
● To impart the knowledge on structure of global financial system and its function
● To enrich the understanding on balance of payments its impact on country risk
● To equip the students in understanding the structure of global financial markets and mechanism of
global securities
● To develop the learners with overall understanding of various financial services in the global
environment
● To sensitize the learners on international regulations and professional ethics

Course Learning Outcomes: On having completed this course student should be able to:
CLO1 Demonstrate the link between economic and financial system in global environment
CLO2 Outline the mechanism of financial Securities in the global market
CLO3 Discuss the functions and operations of Global Financial markets
CLO4 Explain the importance of Global financial services in shaping global financial system
CLO5 Analyze Ethical issues and challenges in global financial system

Pedagogy: This course uses multiple pedagogies like interactive lecture, students’ discussions and PPTs, case
studies, role plays, and form of experiential learning.
Unit I Environment of Global Financial System 6 Hours

Introduction – Global Financial System vs Domestic Financial System, Rise of Multinational

Corporation- Internationalization of Business and Finance- Participants - Technological Advances and
Other Developments

Unit II The Economic Environment 10 Hours

Introduction - Factors Determining Economic Activity- The Economic Cycle and Economic Policy -
Balance of Payments (BoP) and Exchange Rates Country Risk Analysis
Measuring Political Risk- economic and political factors underlying country risk-Key Indicators of
Country Risk and Economic Health-Country Risk Analysis in International lending

Unit III Global Financial Securities- I 8 Hours

Equities/Stocks- Company Formation and Features and Benefits of Shares- The Risks of Owning Shares-
 Course Name:  Thought and Writing  Course Code:  BFIB XXX
Total number 30 Credits:  2
of hours: 
Type of AEC Level of Knowledge:  Beginner
Course: 
Assessment Question Bank
Strategy
Prerequisites Basic ability to read and write in English. 
for the Course

Business perceives the world’s realities and formulates strategies to market

products accordingly. This perception requires thought or thinking and an
understanding of language to materialise the business purposes. This course
aims towards developing an organic sense of coherence between thought
and writing. The course is specifically designed to help students read,
Course interpret and deploy different oral, written and visual cues to effectively
Description & articulate, compose and create contents for their professional requirements.
Objectives: The course comprises practicals  such as responding to audio, visual and
written prompts. The course contents are indicative of global trends in
business communication as well as significance of cross-cultural (national
and regional ) communication strategies. Professional ethics and human
values in business communication are the utmost need of the hour and the
course equip the students with these cross-cutting issues.

By the end of the course the learner should be able to:

CO1. Contrast thinking processes and identify strategies for improving
academic writing and language skills
Course CO2. Analyse and interpret written and visual data and reflect that
Outcomes: through various writing activities including original research with
primary and secondary sources 
CO3. Create meaningful and relevant visual data in the form of
posters, videos etc. for business contexts.

Course Outcomes and Programme Outcome Mapping

Programme Outcomes:
PO1. Demonstrate an advanced understanding of conceptual and methodological
frameworks in English and Cultural Studies through classroom engagements, guided
research and independent learning. (GA: Academic excellence)
PO2. Develop an understanding of discourses related to contemporary social life and
technologies such as ethics, privacy, surveillance, policy and citizenship through critical
debates and discussions, simulations, peer engagements and activities.
PO3. Synthesize interdisciplinary approaches and perspectives for addressing issues
of local, regional, national and global importance through critical and creative solution-
oriented thinking in research-based assignments and community-based engagements.
 (GA:Academic excellence, Professional Excellence and Societal)
PO4. Evaluate notions and apply frameworks related to language, race, ethnicity,
gender, caste, class, environment, dis/abilities and other intersections through curricular
and co-curricular activities. (GA: Academic Excellence and Societal)
PO5. Generate research outputs that reflect a comprehensive understanding of
research methodologies, approaches, and skills relevant to the discipline through
participating and organizing seminars, conferences, workshops and Capstone Project.
(GA:Academic and Professional Excellence)
PO6. Acquire and create awareness on sustainable practices related to environment
and ecologies, diversity and inclusivity, through research and outreach endeavours. (GA:
Societal)
PO7. Cultivate skills for life-long learning, entrepreneurship and employability
through professionally oriented courses, experiential and participatory learning, field-
based projects and internships. (GA: Professional Excellence)
PO8. Equip themselves to face the challenges of society and the professional world
by practising self-awareness, personal integrity, positive attitude, and respect for peers
through curricular engagements as well as HED, Skill Development, and service-learning.
(GA: Personal and Interpersonal).

Course Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1. Contrast 2 3 3 2 2 3 2 1
thinking processes
and identify
strategies for
improving
academic writing
and language skills

CO2. Analyse and 3 2 3 2 3 3 3 3

interpret written
and visual data
and reflect that
through various
writing activities
including original
research with
primary and
secondary sources 

CO3. Create 2 2 2 3 2 3 3 3
meaningful and
relevant visual
data in the form of
posters, videos etc.
for business
contexts.

Course Outline
Course Outcome/s mapped to Unit I: CO1
Unit I: Basics of Thought and Writing  Hours: 10
                                                                
Unit details: The unit provides basic concepts elucidating the significance of  thinking and
writing in the local and global business contexts. It also aims to equip the students with
necessary clarity on critical thinking and essential parameters of academic writing.

1. Gregory Crawford: “Writing as Thinking: Why Writing is Still a Critical Skill in

Business”. Forbes 2021.

2. Bill Birchard: “The Science of Strong Business Writing”. Harvard Business Review,
2021.
3. Gina L Vallis: “Critical Thinking and Academic Writing”. 
4. Rajeev Bhargava: A Nation is a People in Conversation.

Teaching learning strategies: Lecture, discussions and reading tasks ensuring student
engagement

Essential readings: Prescribed texts

Recommended readings: 
Bhargava, Rajeev. Between Hope and Despair: 100 Ethical Reflections in Contemporary
India. Bloomsbury, 2022.
Butler, Grant. Think Write Grow: How to Become a Thought Leader and Build Your Business
by Creating Exceptional Articles, Blogs, Speeches, Books and More. 2012

Vallis. G. L. Reason to Write: Applying critical thinking to academic writing, Kona

Publishing, 2010.

Course Outcome/s mapped to Unit II: CO2

Unit II: Reading and Interpreting Texts                                                                           
Hours: 10
Unit details: This unit provides reading and writing exercises on reading and interpreting oral,
written and visual texts on gender, environment and human values in business writings. This
unit will facilitate students to be able to read, analyse and interpret written and visual fields. A
wide range of data from the visual context including infographics, advertisements, films,
documentaries, social media, fashion, among others will be used to train students to develop
modes of critical, analytical and written skills to analyse and interpret the data. Social, political
and cultural factors that determine the creation, dissemination and interpretation of visuals in
our contemporary context. 

1. Marge Piercy (1971): “Barbie Doll”

2. LG television advertisement https://www.youtube.com/watch?v=Ai2vSAvIPZI / 
3. Why Investing in Fast Food May Be a Good Thing by Amy Domini (Essay)
4. Heng’s Cartoon on India’s Mars Mission in New York Times (2014)

Teaching learning strategies: Lecture, readings, presentations and discussions

Essential readings: Texts as prescribed

 Recommended readings:
Berger, John. Ways of Seeing. Penguin UK, 2008.
Ramachandran V. S. “Seeing and Selection”. The Telltale Brain, W. W. Norton & Company,
2012.
Vallis. G. L. Reason to Write: Applying critical thinking to academic writing, Kona
Publishing, 2010.

Course Outcome/s mapped to Unit III: 

Unit: Creating effective visual/written contents                                            
Hours:10                                                                                    
Unit details: This unit will facilitate students to create meaningful, critically informed and
culturally sensitive written/visual content that will aid in their business contexts.
Employability skills like mind mapping techniques, advertisements, photo essays,
documentaries, and other forms of visual infographics and vlogs will be facilitated as newer
modes of engaging with business today. It also caters to cross-cutting issues like gender,
human values and environmental concerns.
1. Gender sensitivity/inclusivity: Bhima Jewellary: Pure as Love 
2. Human Values: Exposure: The Portrait of a Corporate crime by Raghu Rai
3. Environmental Concerns: “A Fable for Tomorrow” from Silent Spring by Racheal
Clarsons 
4. Professional Ethics: Screening of flim Manjunath (2014) by Sandeep A. Varma

Teaching learning strategies: Presentations, discussions and lecture

Essential readings: Texts as prescribed

Recommended readings:
Berger, John. Ways of Seeing. Penguin UK, 2008.
Vallis. G. L.. Reason to Write: Applying critical thinking to academic writing, Kona
Publishing. 2010
Hochman, Judith C.; Natalie Wexler. . The Writing Revolution: A Guide to Advancing
Thinking Through Writing in All Subjects and Grades. John Wiley & Sons, 2017
Ramachandran V. S. “Seeing and Selection”. The Telltale Brain, W. W. Norton & Company,
2012.

Course Outcomes and Continuous Internal Assessment Mapping:

Course Outcomes Components of
Assessment
CIA MSE CIA ESE
1 3
CO1: Contrast thinking processes and identify strategies for 10 15 5 10
improving academic writing and language skills

CO2: Analyse and interpret written and visual data and reflect 10 15 5 10
that through various writing activities including original research
with primary and secondary sources 
 CO3:  Create meaningful and relevant visual data in the form of - 20 10 30
posters, videos etc. for business contexts.

Assessment Patterns:
Developing Fluency and CIA I MSE CIA III ESE Total 100
Clarity in English
20 25 20 30
Individual Group
assignment
Thought and Writing CIA I MSE CIA III ESE Total 100
20 25 20 30
Individual Group
assignment

Assessment Details:
Faculty members who are offering the courses may choose their assessments from the following list:
1. In-class writing exercises: Teachers can provide students with ‘texts’ or contexts and ask them to read
them closely and examine their language, rhetoric, style and narrative conventions. Teachers can require
students to complete this task manually or without external resources to minimise the use of chatbots.
Skills to be tested: linguistic skills, analysis, synthesis, and critical thinking.
2. Presentations and debates: Teachers can guide students to prepare presentations on topics relevant to
their courses. 
Skills to be tested: Public speaking, argumentation, linguistic skills, analytical skills, critical thinking, teamwork
and interpersonal skills, research, creative skills, summarising, paraphrasing, leadership skills, cultural and
social sensitivity, and verbal and non-verbal skills.
3. Content-creation and dissemination: Creative writing, blogging, Vlogging, other web or social media
content, photo essays, graphic narratives, video essays, documentaries, exhibitions, and archive creations.
Skills to be tested: Creativity, linguistic skills, analytical skills, technical skills, critical thinking, teamwork and
interpersonal skills, cultural and social sensitivity, research, writing for specific purposes and media, editing,
proofreading, design skills, networking, professional ethics, and academic integrity. 
4. Role play and performances: Acting, scripting, storytelling, folk narrations, dance, forms of theatre
such as mono act, street plays, mime etc., Reels, sketch comedies, Open mic, and performance poetry.
Skills to be tested: Creativity, linguistic skills, analytical skills, technical skills, critical thinking, leadership,
teamwork, cultural and social sensitivity, and performative skills.
5. Written submissions: Critical essays, research essays, research papers, portfolios, reports, annotations,
annotated bibliographies, precis writing, opinion pieces, and reviews. 
Skills to be tested: Research skills, Creativity, linguistic skills, analytical skills, technical skills, cultural and
social sensitivity, professional ethics, academic integrity, and critical thinking.
 Course Name: Business Economics Course Code: BFIB 234
Total number of hours: 45 Hours Credits: 3
Course Description:
This course helps students to match between unlimited wants and limited resources available to an
individual, firm and the society. It deals with the application of economic analysis in formulation of business
decisions. In this context, the course deals with demand, supply, production, cost, pricing, national income
and economic policies.
Course Objectives: 
This course aims to help students to:
 Understand the market dynamics i.e., demand and supply and how equilibrium is
attained in the market.
 Understand the concepts of production and costs and their impacts on business
decision making
 Understand various market structures and analyze the pricing decisions there under 
 Understand the various components of national income and evaluate their impacts
 Understand how various economic policies impact business decision making
Course Learning Outcomes: On having completed this course student should be able to:
CLO1: Understand the market dynamics i.e., demand and supply (RBTL2)
 CLO2: Apply the concepts of production and costs in business decision making (RBTL3)
CLO3: Analyze pricing decisions under various market structures (RBTL4)
CLO4: Evaluate the impact of the spending components of national income
(RBTL5)
CLO5: Evaluate the impact of various economic policies on business decision
making (RBTL5) 
Pedagogy: This course uses multiple pedagogies like interactive lecture, students’ discussions and PPTs, case
studies, role plays, and form of experiential learning.

Unit I Theory of demand and supply                                                          7 Hrs

Level of Knowledge: Conceptual

Nature and scope of economic analysis: its relevance for a managerial decision making, Demand analysis:
nature of demand for a product- individual demand and market demand, demand by market segmentation.
Demand function and determinants of demand. Supply function: determinants of supply of a product, law of
supply. Elasticity of supply. Concept of elasticity of demand- income, cross, price and advertising elasticity.
Theorems on the price elasticity of demand. Applications of the concept of price elasticity of demand in
business decisions. Demand forecasting-- need for forecasting and techniques of forecasting.
Unit II Theory of production and cost                                                 8 Hrs                                                

Level of Knowledge: Conceptual

Production analysis: production function-- neo-classical, Cobb- Douglas, Leontief. Least cost combination
of inputs for a firm. Concept of an isoquant-- smooth curvature and right angle. Returns to scale and returns
to a factor. Expansion path of a firm. Cost Analysis: Costs relevant for management decision making.
Economies of scale: Internal and External, Cost Function: Cost and output relationship. Short Run and Long
run. An Analysis of the Objectives of a Business Firm: Profit Maximization Model, Baumoul’s Sales
Maximization Model, Marris’s Model of ‘Managerial Enterprise' Williamson’s Model of 'Managerial
Discretion

Unit III  Market structure: price and output decisions                     10 Hrs

 Level of Knowledge: Conceptual

Pricing And Output Decisions – Perfectly Competitive and Monopoly Markets Pricing And Output Decisions –
Under Monopolistically Competitive Market-- Product Differentiation; Price Discriminating Monopolist;
Models Of Oligopolistic Market: Price Rigidity-- The Kinky Demand Curve Model Interdependence-- The
Cournot Model, Price Leadership Models, Cartels and Collusion. 

Unit IV National Income and Its Components                                  10 Hrs

Level of Knowledge: Conceptual

Economic Policy and Analysis: Macro Economic Variables and Functional Relationships. Business
Environment: An Exogenous Variable. Factors Influencing the Business Environment. National Income
Analysis:. National Income Aggregates. Approaches to National Income Measurement. Models of Circular
Flow of Money- Incorporating Savings, Investment, Foreign Trade and Government Sector. Models of Income
Determination with emphasis on Keynesian Model. Concept of Investment Multiplier. Factors Influencing
Consumption Function- Objective, Subjective and Structural. 

Unit V Business Environment and Macro Economic Policies               10 Hrs 

Level of Knowledge: Conceptual

Demand and Supply of Money: Transaction, Precautionary and Speculative Demand for Money; Liquidity
Preference Function; Components of Money Supply. Business Cycles: An Analysis of the Fluctuations in
the Level of Economic Activity. Phases of Business Cycles. Inflation and Deflation: Demand - Pull and
Cost -Push Inflation. Impact of Inflation on Employment, Price Level And Other Macro Economic
Variables An Analysis Of Policies To Control Inflation. Deflation. Monetary Policy: Objectives of
Monetary Policy. Functions of Central Bank. Credit Policy and Its Implications on the Corporate Sector.
Fiscal Policy: meaning, objectives and impact on economy. Money Market ,Capital Market and Foreign
Exchange Market
Essential Reading
Dwivedi DN, Managerial Economics, Vikas Publishing House 
Ahuja HL, Advanced Economic Theory, S.Chand & Sons 
Ahuja HL, Business Economics, S.Chand & Sons 
Chopra PN, Managerial Economics, Kalyani Publishers. 
Gupta, G.S. 2006, Managerial Economics, 2nd Edition,Tata McGraw Hill 
Peterson, H.C and Lewis, W.C. 2005, Managerial Economics, 4th Edition, Prentice Hall of India 
Recommended Reading
∙ Peterson H. & W. Chris Lewis, Managerial Economic Analysis and Cases, Pearson Education. 
 Adhikari M., Managerial Economics, Excel Books. 
∙ Varshney, R. Land Maheshwari, 1994 Manageriaql; Economics, S Chand and Co. 
∙ Koutsoyiannis, A. Modern Economics, Third Edition

Course Name: WORKING WITH SPREADSHEET Course Code: BFIB211

Total number of hours: 30 Hrs Credits: 2
Course Description:
This is a basic course about spreadsheet development. This course will instruct and provide a
hands-on experience to the students in the basic concepts, procedures, and importance of
electronic spreadsheets. Students will learn the basics in using a spreadsheet with formulas and
functions, creating charts, graphs and introductory level editing functions. This course would
also provide insights on the fundamentals of database management thereby enabling the
students to develop professional looking spreadsheets.

Course Learning Outcome

On completion of this course, the student will be able to:
 Understand the concept of Spreadsheet and its features
 Apply the formulas and functions of Spreadsheet to provide information for managerial
decisions
 Apply the in-built features for editing data, formatting cells to construct a formatted
Spreadsheet
 Create various types of enhanced charts
 Analyze alternatives to Excel Spreadsheets
Pedagogy: This course uses multiple pedagogies like interactive lectures, student discussions
and spreadsheet.
Syllabus
UNIT 1 5 Hours

Getting Started with MS Excel 2021

Basic Concepts of Spreadsheet, Workbook, Worksheet, Cell, Rows, Columns, Cell Reference:
relative and absolute references, Ranges, Entering values, Labels, , Cut, Copy, Paste, Paste
Special Feature, Drag and Drop Features, Naming, Saving, Renaming and Retrieving files

UNIT 2 8 hours
Formulas and Functions
Formulas, Built-in Formulas, Creating Custom Formulas, Conditional Expressions, Functions:
Built-in Functions, IF Functions, Date and Time Functions, Look up and Reference:
HLOOKUP, VLOOKUP, Mathematical Functions, Logical Functions, Text Manipulation
function, Financial Function

Pivot Tables: Creating Pivot Tables, Modifying Fields, Creating Slicers, Grouping Pivot Table
Data, Adding Calculated Fields, Formatting Pivot Table Data

UNIT 3 7 hours
Data and Cell Formatting
Using Fill and Autofill command, Import and Copy Data from External Sources, Data
Validation: Data Validation Form, Data Formatting: Conditional Formatting, Formatting Cells,
Formatting Tables, Generating Reports
Using Solver, Scenario Analysis, What – if Analysis, Goal Seek Analysis, Growth and Trend
Analysis

UNIT 4             5 hours
 Charts
Creating 2 D and 3 D Charts:  Pie charts, Column charts, Bar charts and Line charts. Editing
Charts: Legends, Data points, Data tables, Gridlines, Titles, Drawing tools, Clip art, Colours,
Borders, Shadows. Creating data maps

UNIT 5             5 hours
Alternatives to MS Excel
Google Sheet, Zoho Sheet, Apache OpenOffice Calc, LibreOffice Calc, WPS Office
Spreadsheets, Smartsheet

Essential Reading

1. John Walkenbach, “Excel 2021 Bible”, Wiley Publication

2. Mary Anne Poatsy Keith Mulbery, Lynn Hogan, Jason Davidson, Linda Lau,
“Exploring Microsoft 365: Excel 2021”, 1st edition, Pearson
3. William Fischer, “Excel: Quickstart Guide from Beginner to Expert (Excel, Microsoft
Office)”, Createspace Independent Pub.
4. Lokesh Lalwani, “Excel 2019 All-in-One”, BPB Publications; 1st edition.
5. Paul McFedries, “Microsoft Excel Formulas and Functions (Office 2021 and Microsoft
365)” 1st Edition, Pearson.

Course Name: Social Responsibility Project Course Code: BFIB281

Total number of hours: 30 Hours Credits: 1
Course Description: This project is an opportunity to students understand social issues and
challenges around their society. A short-term association of students with NGO’s help them
to learn other side reality of society which enable them to consider social issues in their
future corporate decision makings. This project facilitates the students to effectively utilizing
their skills and competences to contribute the people, community and society.

Course Objectives:
• Sensitize students about the social problems and issues around them
• Give students opportunities to be agents of social change
• Help students become socially responsible citizens
• Help them realize what they learn and do can resolve social problems and issues by
their contributions towards people, community, or society

Course Learning Outcomes: On having completed this course student should be able to:
CLO1: Awareness about the social problems and issues around students.
CLO2: Preparing student to bring changes to in the society
CLO3: Preparing students to contribute for social changes
CLO4: Enhancing the competence of solving social problems and issues

Pedagogy: Practical training

Methodology:
STEP 1: Students make groups of 4-Identify one leader
STEP 2: 3 Such groups come together to form a cluster
STEP 3: Each cluster to identify 1 NGO for projects
STEP 4: Finalization and initiate work
STEP 5: Project completion and report
STEP 6: Assessment

Unit I Introduction
Introduction to Social Responsibility- Individual Social Responsibility- Corporate Social
Responsibility- Student Social Responsibility- Need and Objectives of the SRP

Unit II NGO Profile

Introduction to the NGO- Activities of the NGO

Chapter III Activities

Schedule of Daily Activities

Unit IV Learning Outcome

Field Experience -Volunteer Experience - Personal Experience - Learning Outcome

Unit V Findings and Suggestions

General Findings-Findings Specific to SRMAB- Challenges for SRMAB- Suggestions and
Recommendations- Conclusion

Unit VI Annexures

Certificates- Newsletter-Picture Gallery-Catalogues- Bibliography

General Guidelines:
• An external guide(from NGO) must be identified and informed to the teacher
teaching Business ethics and sustainability.
• A mail confirming the details-Name of the external guide, designation, email id,
phone number, address to be sent to teacher.
• A mail from the external guide must be sent to the teacher accepting your proposal to
work with them and clearly mention your work, roles and responsibilities.
• Team leaders to coordinate which teams go when and complete what task and inform
the teacher about the same
• A flow chart must be prepared by cluster coordinator showing each teams work to be
completed and time line.
• A log book must be maintained by each group mentioning the individual
contribution and work completion on a daily basis
• No more than 1 group from each cluster can go for project on any given day
• Each student is expected to put in a 25 hrs work towards project they undertake. The
 burden of proof lies with each student.
• Failure to report the day to day activities and update log book will lead to
cancellation of project.
• Sufficient documents shall be made available both to the faculty guide and mentor at
the NGO, for the work completed.
• It may consider working with corporate foundations and in house CSA
• It is the group’s responsibility to ensure that the mentor at the NGO is aware about
these guidelines.
• Attendance shall be granted subject to confirmed participation by each student on a
daily basis. NO attendance shall be given during class hours.
• At the end of each day's work it is the responsibility of the team leader to coordinate
with the faculty mentor and get attendance sorted for their team.  No white forms or
note is issued by anybody for this purpose.

Semester -3

Course Name: Financial Management Course Code: BBA331

Total number of hours: 60 Hrs Credits: 4
Course Description: Financial Management is an introductory core course that is offered
with intent to equip the students with the basic knowledge of finance theory and its
application to develop relevant financial strategies pertinent to profit-seeking organizations.
The theme of financial management is structured around three decision making financial
areas: Investment- long term as well as working capital, Financing and Dividend policy. This
imbibes students with analytical and decision-making skills in managing finance through
application of theoretical questions and practical problems.
Course Objectives: 
● To understand the basics of finance function and the concepts of financial
management
● To apply the knowledge in taking finance decisions
● To develop analytical skills to identify financial management problems and solve
them.
● To analyse the relationship among capital structure, cost of capital, dividend
decisions, and value of the business.
● To assess a firm’s requirement for long-term assets by applying capital budgeting
techniques.
Course Learning Outcomes: On having completed this course, student should be able to:
CLO1 Demonstrate understanding of the principles and concepts of financial management.
CLO2 Summarize the motives behind financial decision making.
CLO3 Interpret the relevant theories and concepts of various practices of financial
management and
ethics in Finance.
CLO4 Analyze the relationship among capital structure, cost of capital, dividend decisions,
and value
of the business.
CLO5 Evaluate projects for profitability
Pedagogy: This course uses multiple pedagogies like interactive lecture, case analysis, and
problem solving

Unit I: Introduction to Financial Management  

Level of knowledge:  Basic                                                                                                  06
Hrs
Meaning of finance and financial management, Types of finance, Scope of financial
management, Approaches to finance function relationship of finance with other business
functions, Objectives of financial management – profit maximization and wealth
maximization - merits and criticisms Financial decisions, Internal relation of financial
decisions, Factors influencing financial decisions, Functional areas of financial management,
Functions of a finance manager, Agency Cost, Definition of ethics and the importance of
ethics in Finance.

Unit II: Sources of Finance 09

Hrs
Level of knowledge: Conceptual
Ownership securities – Equity shares, Preference shares, Deferred shares, No par
stock/shares, Shares with differential rights, Sweat Equity Creditorship securities –
Debentures – Zero coupon bonds, Zero interest bonds, Callable bonds, Deep discount bonds
Internal financing or ploughing back of profit – factors affecting ploughing back of profits –
merits and demerits Loan financing – short term and long term sources. Startup finance-
Bootstrapping, Series Funding.

Unit III: Capital Structure & Capitalization                           12

Hrs
Level of knowledge: Conceptual & Analytical     
Meaning of capitalization – Theories of capitalization – cost theory and earnings theory. Over
capitalization and under capitalization (Theory) – causes – effects and remedies, Watered
stock, Over trading and under trading. Meaning of capital structure and financial structure,
principles of capital structure, Optimum Capital Structure, Determinants of capital structure,
capital gearing-Theories of Capital structure, Effect of capital structure on EPS, EBIT-EPS
Analysis, Point of indifference-Practical Problems

Unit IV: Cost of Capital and Leverages                                                                      

12Hrs
Level of knowledge: Conceptual / Analytical                                 
Meaning of cost of capital, significance of cost of capital, components of cost of capital –
Computation of Cost of capital and Weighted Average Cost of Capital, CAPM-Practical
Problems. Meaning of Leverage, Types of Leverages – operating, financial and combined
leverage, risk and leverage – practical problems

Unit V: Capital Budgeting                                                                                         12 Hrs

Level of knowledge: Conceptual / Analytical
Meaning of Capital Budgeting, Importance, Need, Time value of money-Present and Future
Value (Simple Problems), Capital budgeting process, project appraisal by using traditional
methods and modern methods, Practical problems on Payback Period, Net Present Value,
 Profitability Index, IRR and MIRR methods

Unit VI: Dividend Policy decisions                                                                                    06

Hrs
Level of knowledge: Conceptual/ Analytical        
Meaning, Kinds, Bonus shares – Merits and Demerits, Theories of dividend decisions,
determinants of dividend policy decisions, Companies Act, 2013 and SEBI Guidelines on
Dividend Distribution (Theory only)

Unit VII: Management of Working Capital                                                                     12

Hrs
Level of knowledge: Conceptual/ Analytical        
Meaning of working capital, types of working capital, working capital cycle, adequate
working capital, determinants of working capital, estimation of working capital-Practice
problems. Management of cash. Management of inventory and debtors – Theory only.
                                              
Core Text: 
Khan, M, Y, & Jain, P, K (2018). Financial Management. Tata Mc Graw Hill. 

Recommended references: 
6. Chandra, P. (2019).Financial Management. New Delhi, India. Tata McGraw Hill
Book Co.
7. Pandey,I.M.(2015). Financial Management. New Delhi, India. Vikas Publishing
House.
8. Gupta, S, K., Sharma, R.K. & Gupta, N (2013). Financial Management. Kalyani
Publishers.
9. Khan, M, Y, & Jain, P, K (2018). Financial Management. Tata Mc Graw Hill. 
10. Brigham and Houston (2021), Fundamentals of Financial Management, Cengage
Learning, 14 edition
.

Course Name: Human Resource Management Course Code: BBA332

Total number of hours: 60 Hrs Credits: 4
Course Description: Human Resource Management course provides an overview of the
HR
function covering the entire gamut of operations related to the employee life cycle
management. The course focuses on the providing the basic understanding of HR
processes and practices followed in a business organisation. It orient learners towards
understanding of various HR functions such as recruitment and selection, training and
development, performance management system, compensation management, contemporary
issues and trends in human resource management.
Course Objectives:
● To develop understanding of conceptual foundations of HRM
● To understand the processes and practices in HR functions
● To explain important labour laws and its implications
● To identify contemporary trends and challenges in the field of HRM
● To assess the application of appropriate HR intervention in conjunction with
organization needs.
Course Learning Outcomes: On having completed this course student will able to:
CLO1: Demonstrate conceptual clarity on various concepts, theories and frameworks in
 HRM
CLO2: Apply different HR techniques for effective human resource management
CLO3: Explain industrial relations and its implications
CLO4: Develop appropriate policies and procedures according to organizational
requirements
CLO5: Outline ethical issues & other contemporary issues related to workplace
Pedagogy: This course uses multiple pedagogies like interactive lecture, student
discussions, peer learning & presentations, flip class, case studies and research article
analysis, field study as well as a Guest Lecture by an industry practitioner.
Unit I Introduction 6
Hrs
Level of knowledge: Conceptual
Concept of HRM, Evolution of HRM, Role of Human Resource Manager, Functions of
HRM, HR Structure and Concept of Strategic HRM.
Unit II Job Analysis and Human Resource Planning 10
Hrs
Level of knowledge: Conceptual
Concept of Job Analysis, Importance and Benefits of Job Analysis, Job Analysis Process,
Job Description, Job Specification and other Job-related concepts- Job Enrichment, Job
Enlargement, Job Rotation, Flexi timing, Telecommuting and Ergonomics.
Concept & Importance of HRP; Different stages of HR Planning Process; Action Plans in
case of shortage and surplus of workforce.
Unit III Recruitment and Selection 8
Hrs
Level of knowledge: Conceptual
Concept of Recruitment, Factors affecting Recruitments, Sources of Recruitment;
Definition and Importance of Selection, Stages involved in Selection Process, Types of
Selection Tests and Types of Interviews. Meaning and Benefits of Induction, Content of an
Induction Program.
Unit IV Learning & Development and Career Mobility 8
Hrs
Level of knowledge: Conceptual
Meaning and Importance of Training and Development Programs, Stages involved in
Training Process, On-the Job and Off-the-Job Training & Development Methods. Career
Management Process, Models of Career Management, Role & Challenges of Career
Development, Career Development Initiatives, Stages in Career Planning, Internal and
External Mobility of Employees.
Unit V Performance Appraisal & Compensation Management 12
Hrs
Level of knowledge: Conceptual
Purpose of Performance Appraisal, Trait, Behavioural and Result Methods of Performance
Appraisals, Process of Performance Appraisal, Components of compensation, incentive
payments, scope of incentive schemes, types of incentives, group incentives, managing
employee benefits and services
Unit VI Introduction to Industrial Relations & Labour laws 8
Hrs
Level of knowledge: Conceptual
Meaning of Industrial Relations, Theories of IR, Meaning and Sources of Employee
Grievance, Grievance Handling Systems, Meaning & Process of Collective Bargaining,
Indiscipline, Settlement Machinery of Industrial Conflicts. Labour laws related to social
security measures
Unit VII Contemporary issues and trends in HRM 8
 Hrs
Level of knowledge: Conceptual
Gig workers, Work from home, Ethical Issues in HRM, E-HRM, Introduction to
International HRM
Essential references:
1. Gary Desler, Biju Varkkey (2018). Human Resource Management. Fifteenth
Edition. Pearson
Recommended references:
1. L M Prasad. (2018). Human Resource Management. Sultan Chand & Sons
2. K Aswathappa. (2019). Human Resource Management: Text & Cases Graw Hill
Education (India) Private Limited.
3. Rao, S. (2018). Essentials of Human Resource Management & Industrial Relations:
Text & Cases. New Delhi: Himalaya Publication.
4. Noe. Hollenbeck. Gerhart. Wright. (2019). 7th Edition. Fundamentals of Human
Resource Management. McGraw Hill.

Course Name: Marketing Management Course Code: BBA333

Total number of hours: 60 Hrs Credits: 4

Course Description: Marketing a particularly stimulating subject for learners, since its practical
application is visible every day. Old rules of marketing are no longer useful to those who want to
influence these new consumer’s choices. This course will lead the exploration of the leading edge
of this paradigm shift that is now underway. This course introduces students to the concepts and
processes of marketing and takes them deeper into the world of marketing.

Course Objectives: This course intends

● To explain fundamental concepts of marketing and their application to different markets.
● To give an understanding about marketing mix elements and strategies.
● To explain about consumers buying behavior.
● To critically examine and evaluate existing marketing strategies and tactics.
● To study the social responsibility and ethics of marketing.

Course Learning Outcomes: On having completed this course student should be able to:
● CLO1: Explain fundamental concepts of marketing and their application to different
markets.
● CLO2: Understand elements and strategies about marketing mix.
● CLO:3 Explain about consumers buying behavior.
● CLO4: Critically examine and evaluate existing marketing strategies and tactics.
● CLO5: Study the social responsibility and ethics of marketing.
Pedagogy: This course uses multiple pedagogies like case study discussions, interactive lecture,
presentations, review of research articles, in class group exercises and activities. 
Unit I Introduction to Marketing Fundamentals 8 Hrs
Level of knowledge: Conceptual
Meaning and Definition of Marketing; Scope of marketing - What Is Marketing? What Is
Marketed? Who Markets, Evolution of marketing - The Production Concept, The Product Concept,
The Selling Concept, The Marketing Concept, The Holistic Marketing Concept; Core marketing
concepts - Needs, Wants, and Demands, Target Markets, Positioning, and Segmentation, Offerings
and Brands, Value and Satisfaction, Marketing Channels, Supply Chain, Competition Marketing
Environment
Unit II Connecting with Customers 10 Hrs
Level of knowledge: Conceptual
Consumer behavior model (Black box) Factors affecting consumer Behavior, Types of Buying
Decision Behavior, The Buyer Decision Process, The Business Buyer Decision Process,
Institutional and Government Market. Segmentation, targeting and positioning for competitive
advantage.

Unit III Product Decision 10 Hrs

Level of knowledge: Conceptual
Setting Product Strategy: Product Classification, Product Levels, Product and Services
Differentiation, New product development stages, categories of new product, reasons for launching
new products and its failure. Product life cycle strategies and its extension, Ansoff’s Matrix,
meaning of services, unique characteristics of services, 7Ps of service marketing, Service delivery
process.
Competitive Dynamics: Competitive Strategies for Market, Other Competitive Strategies – Market
Challenger Strategies Market Follower Strategies, Market Nicher Strategies.

Unit IV Pricing 8 Hrs

Level of knowledge: Conceptual
Types of pricing, Pricing strategies: New product pricing strategies, Product mix pricing strategies,
Price adjustment strategies, Price changes, Public policy and pricing.

Unit V Distribution Channels 8 Hrs

Level of knowledge: Conceptual
Marketing channels, structure, types and criteria of selecting a channel, wholesaling, retailing, and
physical distribution, Channel Management (Channel design and Channel Conflict)

Unit VI Promotion 10 Hrs

Level of knowledge: Conceptual
Significance of Integrated Marketing communication, Advertising, sales promotion, personal
selling and sales management. Public and customer relations, direct and online marketing, multi-
level marketing-the new marketing model. Other promotional strategies (Buzz Marketing, Stealth
Marketing and Guerilla Marketing)

Unit VII Competitive Dynamics and Socially Responsible Marketing 6 Hrs

Level of knowledge: Conceptual
Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual,
Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to
Promote Sustainable Marketing, Business Actions Toward Sustainable Marketing, Principles and
Marketing Ethics.

Core Text:
2. Kotler.P, &Keller.K.L., Koshy & Jha (2020). Marketing Management, 20th edition,
Pearson.
Reference Books:
7. Marshall & Johnston, Marketing Management, McGraw Hill
8. Kotler & Armstrong, 15th ed., Principles of Marketing Management, Pearson publication
9. Chernev & Kotler, 5th ed., Strategic Marketing Management, Brightstar Media
10. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi.
11. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi.
12. McCarthy, E.J., (2016). Basic Marketing: A managerial approach. Irwin, New York.

Course Name: International Relations Course Code: BFIB341A

Total Number of Hours: 60 Credits: 4
Course Description
This course is a comprehensive introduction to the different themes, concepts and theories of International
Relations. The Course aims to convey the importance of the subject and study of international relations,
primarily from the subject domain of political science and aims at establishing initial linkages with the role
of business and economics in international relations.

Course Objectives
The course aims:
 To introduce students to the theories and concepts of international relations.
 To enable students to understand, examine and establish interconnections of international relations to
their disciplinary domain.
 To facilitate student understanding in examining contemporary international events and their impact
on the economy and politics.
 To study and analyze the international system and objectively evaluate the complex mixture of
phenomena that comprises international relations.
Course Learning Outcomes
At the end of the course, the student will be able to:
CO1: To define the nature and important elements of International Relations.
CO2: To understand and apply the major international relations concepts and theories to the contemporary
international events.
CO3: To evaluate the role of business and economics within the study of international relations.
CO4: To identify the role that businesses can play in promoting international relations.
Pedagogy: Lectures, discussions, reading excerpts from original works, documentaries.

Unit I: Introduction to International Relations Hours: 15

Introduction to International Relations

Theories and concepts of international relations -Realism- Liberalism (Democratic Peace Theory),
 Alternate Theories

Unit II: International Organizations and the World Economy Hours: 16

International Organizations: United Nations Organizations

International Political Economy: Significance, Importance, IMF,
World Bank, WTO
World Economic Forum
Globalization

Unit III: International Peace and Security Hours: 15

International security – traditional and non-traditional security perspectives, human security

Role of Diplomacy – traditional diplomacy; citizen diplomacy, summit diplomacy
International Peace – Peacemaking and peace building
Business for Peace –Investments in Fragile and Conflict Affected Areas; Foreign aid and investment in
post conflict countries.

Unit IV: India’s Foreign Policy Hours: 14

Objectives and key highlights – NAM, Gujral Doctrine, Act East Policy
India and major powers
India and its neighbourhood- India’s role in regional organizations

Essential Readings:
 Barry Buzan and Ole Weaver (2003), ‘Regions and Powers: The structure of International Security.
 Baylis, J., Smith, S., & Owens, P. (2013). The Globalization of World Politics: an Introduction to
International Relations. Oxford University Press.
 C. Raja Mohan, (2005), ‘Crossing the Rubicon: The Shaping of New Foreign Policy’
 Ganguly, Sumit, (1980). India’s Foreign Policy, Retrospect and Prospect. Oxford University Press.
 Griffiths, Martin and Terry O’ Callaghan (2002). International Relations – The Key Concepts.
Routledge: London and New York.
 MacLean, George (2006). Human Security and the Globalisation of International Security. Whitehead
Journal of International Diplomacy and International Relations, pp. 88-99.
 Malone, D. (2011), ‘Does the Elephant Dance: Contemporary Indian Foreign Policy’ Oxford
University Press.
 Margret Karns and Karen Mingst (2009), ‘International Organizations: The Politics and Process of
Global Governance’.
 Rourke, John T, (2002). International Politics on the World stage McGraw-Hill.

Additional Readings:
 Abbott, Kenneth and Snidal, Duncan, (1998), ‘Why States Act Through Formal International
Organizations’, Journal of Conflict Resolution.
 Ghai, K.K. (2005). International Relations: Theory and Practice of International Politics. New
Delhi: Kalyan
 Goldstein, J.S. (2007). International Relations. New Delhi: Pearson.
  International Finance Corporation. (2019). Generationg Private Investment in Conflict-Affected
Areas. https://www.ifc.org/wps/wcm/connect/07cb32dd-d775-4577-9d5f-d254cc52b61a/201902-
IFC-FCS-Study.pdf?MOD=AJPERES&CVID=mzeJewf
 Kumar, M. (1995). Theoretical Aspects of International Politics. New Delhi: Shiva Lal Agarwala.
 Malhotra, V.K. (2001) International Relations. New Delhi: Anmol.
 Palmer, N.D. and Perkins, H.C. (2007) International Relations. New Delhi: AITBS.
 United Nations University, Policy Brief (2008). Post Conflict Countries and Foreign Investment.
https://collections.unu.edu/eserv/UNU:3066/pb08_08.pdf

Assessment Outline:
Course Course Title Assessment Details
Code
FIB465 International CIA 1 MSE CIA 3 ESE Attendance
Relations (CIA 2)
20 25 20 30 05
Marks Marks Marks Marks Marks
Individual Written Group Written Exam
Assignment Exam Assignmen
t
Section A: Section A:
3x5= 3 x 5 = 15
15Marks Marks
Section B: Section B:
2 x 10 = 20 2 x 10 = 20
Marks Marks
Section C: Section C:
1 x 15 = 15 1 x 15 = 15
Marks Marks

Course Name: Forecasting and Decision Course Code: BFIB342A

Making for Global Marketing
Total number of hours: 60 Hours Credits: 4
Course Description: This course provides the knowledge base for understanding the principles, concepts,
tools and techniques of Marketing analytics for effective decision making by creating insights from data. The
primary objective is to provide a framework for gaining an insight to visualization and demand forecasting.
The course will also provide insights to predictive modelling techniques and application of analytics in
various management functional areas.
.

Course Objectives:
1. To introduce Marketing Analytics as a tool for Business Decision Making
2. To Analyse the theory and concepts of decision making. 
3. To give an insight into data and its characteristics.
4. To understand the descriptive and predictive models of data analytics.
5. To apply the analytical techniques in Marketing to find solutions to realistic business problems and
establish ethical decision-making in ambiguous situations
Course Learning Outcomes: On having completed this course student should be able to:
 CLO1 To be able to process the data and understand the data analysis
CLO2 To apply analytical tools and practices in order to develop data based managerial ability in marketing
CLO3 To be able to analyze data to gain a better knowledge of characteristics of data.
CLO4 To evaluate the pattern of the data and make viable business decisions.
CLO5 To be able to develop solutions of functional areas like Marketing
Pedagogy: This course uses multiple pedagogies like interactive lecture, students discussions and PPTs,
research article, a field visit, and form of experiential learning
Syllabus

UNIT –I Exploring your Data with Visualization and Descriptive Statistics

6 Hrs.

Level of Knowledge: Basic

descriptive statistics (measures of central tendency and dispersion) for different types of data, as well as
recoding data using reference commands to prepare it for analysis. Manipulate and summarize data using
pivot tables in Excel, produce visualizations that are appropriate based on the type of data being analysed,
and interpret statistics and visualizations to draw conclusions to address relevant marketing questions Sample
Size, Mean, Standard Deviation, and Standard Error of the Mean and Random Number Generator Creating
Frame Numbers for Generating Commands COUNTF unction Finding the Mean Score Using Function
Finding the Standard Deviation Using STDEV Function Finding the Standard Error of the Mean. Creating
Frame Numbers for Generating Random Numbers Marketing problems concept based

UNIT –II Confidence Interval About the Mean Using the TINV Function and Hypothesis-Testing

9 Hrs.
Level of Knowledge: Conceptual

Confidence Interval About the Mean How to Estimate the Population Mean Estimating the Lower Limit and
the Upper Limit of the 95% Confidence Interval About the Mean Estimating the Confidence Interval for the
Chevy Impala in Miles per Gallon Finding the Value for t in the Confidence Interval Formula Using Excel’s
TINV Function to Find the Confidence Interval About the Mean Hypothesis-Testing The Null Hypothesis
and the Research (Alternative)Hypothesis The Seven Steps for Hypothesis-Testing Using the Confidence
Interval About the Mean Fun with Marketing problems

UNIT – III Correlation and Simple Linear Regression

Level of Knowledge: Conceptual 9 Hrs.

What Is a “Correlation?” Understanding the Formula for Computing a Correlation Understanding the Nine
Steps for Computing a Correlation Using Excel to Compute a Correlation Between Two Variables Creating a
Chart and Drawing the Regression Line on to the Chart Using Excel to Create a Chart and the Regression
Line Through the Data Points Installing the Data Analysis ToolPak into Excel Using Excel to Find the
SUMMARY OUTPUT of Regression Finding the Equation for the Regression Line Using the Regression
Line to Predict they-Value for a Given x-Value Adding the Regression Equation to the Chart How to
Recognize Negative Correlations
UNIT – IV Multiple Correlation and Multiple Regression

9 Hrs.
Level of Knowledge: Conceptual

Multiple Regression Equation Finding the Multiple Correlation and the Multiple Regression Equation

Using the Regression Equation to Predict Annual Sales Using Excel to Create a Correlation

UNIT – V Basics of Forecasting Models and Customer Analytics

9 Hrs.
Level of Knowledge: Conceptual
Components of a forecasting model based on patterns in the history data. You will also be able to evaluate
the performance of a forecasting model using both in-sample and out-of-sample metrics. Approaches for
Forecasting Regression - Based Modelling Examining the Residuals Assessing Forecasting Performance
Simple Forecasting Model Assignment Predictive Analytics Primer Nowcasting: A Model for the Future of
Marketing Business Decisions Drive Customer Illustrating Customer Acquisition in Excel Timing Models in
Marketing Model for Retention Excel Demonstration Excel Demonstration

UNIT – VI Randomness and Probability, Conducting Monte Carlo Simulations in Excel

9 Hrs.
Level of Knowledge: Conceptual
Randomness and Probability, Conducting Monte Carlo Simulations in Excel focuses on developing an
understanding where randomness appears in marketing problems. You will learn basic rules for calculating
the probability of outcomes. the use of Monte Carlo simulations for incorporating randomness into business
problems. Using Microsoft Excel

UNIT – VII Probability Distributions to Model Uncertainty 9 Hrs.

Level of Knowledge: Conceptual

Probability Distributions to Model Uncertainty use of probability distributions as a means of characterizing
uncertainty. Decision making framework. Properties of Random Variables Steps in Using Probability
Functions Normal Distribution & Other Probability Models

9 Hrs.
Level of Knowledge: Conceptual

Core Text: Winston,WL. (2019).Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
Reference Books:
1. Quirk. T J. ,& Rhiney, Eric .(2021).Excel 2019 for Marketing Statistics.

Course Name: Financial Markets and Services Course Code: BFIB341B

Total number of hours: 60 Hrs Credits: 4
Program: BBA FIB Semester: 3rd Semester
Course This course is designed on Indian Financial System. It discusses the fundamental concepts
Description
and various aspects in and about financial system in general and Indian Financial System in
particular. This course also covers various components or organization of Indian financial
system namely financial markets, financial instruments, financial
intermediaries/institutions, financial services and financial regulators and the linkages
between them along with the recent development and changes in Indian Financial System.
Thus, this course as a part of undergraduate programme in business administration
provides cutting edge fundamental knowledge in the frontiers of financial system required
for budding professionals in financial markets, services and financial institutions in India
as well as global

Course On having completed this course student should be able to:

Objectives CO 1: To Understand basic components of financial system
CO 2: To develop conceptual understanding about structure of Indian financial system
CO 3: To identify various financial instruments which are dealt money and capital market.
CO 4: To compare and contrast various financial services offered by Financial Institutions
CO 5: To analyze the relationship between various regulatory bodies and intermediaries in
Indian financial system

UNIT I Introduction to Financial System 10 hrs

Introduction – Meaning - Structure- Functions - Components of financial system -Financial

system and economic development - Evolution of Indian financial system - Reforms in
Indian financial system.

UNIT II Financial Markets - Primary Markets – IPO 12 Hrs

Introduction – Meaning - Functions – Constituents – Importance - Classification of Capital

Market - Primary Market - Meaning – Functions – Constituents – Importance of
Primary Market - Issue of securities – IPO - Private Placement - Right Issue - Bonus
Issue - Qualified Institutional Placement (QIP) – Process of IPO - Book Building -
Merchant Bankers - Lead Managers - Prospectus - Price band - Determination of Issue
Price – Allotment of Shares - Application Supported Blocked Amount (ASBA) -
Anchor Investor - Green Shoe Option - Listing of Shares – Recent IPOs.
 UNIT III UNIT – III: Capital Markets – Secondary 12 Hrs
Introduction to Secondary Market – Meaning, Definition, Role and Importance of
secondary market – Constituents of secondary market – Stock exchanges – Meaning,
Definition and Functions of stoc6k exchanges – Stock exchanges in India and abroad -
Regulation of Stock exchanges in India - Demutualization of stock exchanges – Listing
of securities – Risk management – Trading Mechanisms – Stock market Indices –
Construction of Index –Depositories - Margin Trading. ( 10 Hrs)
UNIT IV Money Market 5 hrs

Introduction – Meaning – Significance – Structure - Features of money market—

Importance of money market – Players in Money market - Money market
instruments - Reforms in Indian money market - Monetary policy - Credit Policy –
Role of RBI in money market.
UNIT V Financial Institutions 8 hrs

Introduction – Meaning and Classification of Financial institutions - Banking institutions

- Commercial banks – Functions of Commercial Banks – Non banking financial
institutions – Development, All India and Specialized Financial Institutions - Role
and Functions of RBI in regulating Banking and Non-banking financial Institutions.
(10 Hrs)
UNIT VI Financial Services I 8 hrs
Introduction - Meaning – Types – Fund based and fee based financial services - Banking –
E-Banking and Internet Banking - Mobile Banking and Telephone Banking - ATM and
Electronic Money - Credit Cards - Electronic Funds Transfer System - RTGS, NEFT and
IMPS, Modern Channels in Banking Services - UPI and BHIM - Insurance – Meaning,
Definition, Principles and classification of Insurance.
UNIT VII Financial Services II 5 hrs

Introduction - Leasing - Hire purchase - Mutual funds - Meaning, Definition advantages,

disadvantages and types of mutual fund - Factoring – Forfaiting – Other Financial
Services - Loan syndication - Portfolio Management Wealth Management service.

Essential Reading

Pathak, B. (2011 ). Indian Financial System . New Delhi: Pearson education.

Recommended Reading
1. Desai, V. (2010).Indian Financial System. Mumbai: Himalaya publishers.
2. Gordon, N. (2014). Indian Financial System. Mumbai: Himalaya publishers.
3. Khan, M.Y. (2009). Indian Financial System . New Delhi: McGraw-Hill.
4. Sharma, G. (2014). Indian Financial System. Ludhiana: Kalyani publishers.
5. Singh, P. (2010). Dynamics of Indian Financial System: Markets, Institutions and Services, ANE Books
Course Name: Digital Finance Course Code: BFIB342B
Total number of hours: 60 Hrs Credits: 4
Course Description: This course will provide an in-depth understanding of the entire digital finance
spectrum like risk management, planning, crypto currency, block chain and fraud management to students.
The course will help students Gain understanding of changing landscape and core elements of financial
services in digital economy.
Course Objectives: to Gain understanding of changing landscape and core elements of financial services in
digital economy. Helps identify opportunity of business expansion through digital financial services.
Course Learning Outcomes: On having completed this course student should be able to:
CLO1 Understand the digital financial services and its functioning.
CLO2 Demonstrate the application of digital finance in solving complex business problems.
CLO3 Interpret the relevant theories and concepts to fraud management and digital supply chain.
CLO4 Assess the impact of the digital finance in risk management
Pedagogy: This course uses multiple pedagogies like interactive lecture, students discussions and PPTs,
research article, case studies and simulations.
Syllabus

UNIT 1 5 Hours
Digital Money, Digital Currency and Digital Financial Services:
Introduction to digital currencies (BitCoin, LiteCoin, PPCoin, NameCOin etc.) Evolution of digital currencies
Digital currencies and impact on business Technology for digital currencies Regulating digital currencies.

UNIT II 5 HRS
Digital Finance Ecosystem
Digital Environment Nature Demand of Financial services: BFSI sector, NBFC and other sectors

UNIT III 8 Hours

Competition, Collaboration and Disruption in Digital Economy
Competitive analysis of financial services industry Disruption in BFSI and NBFC industry in digital economy
Landscape for collaboration in digital economy

UNIT IV 8 Hours
Business Models for Digital Financial Services
Revenue stream Distribution strategy Partnership strategy Technology Implementation Pilot testing and
Rollout Payment system

UNIT V 7 Hours
Digital Financial Supply Chain
Concept, features, uses and applications

UNIT VI
Risk Management in Digital Financial Services Fraud Management in Digital Financial Services Digital
Finance: Regulations and Policies

UNIT VII
Digital Finance services
For commercial Banking : Mobile Banking and other implications For other Financial Institutions (NBFC,
Investment banking, Asset management companies etc.)

Core Text:
Perry H. Beaumont (2019). 1st edition, Digital Finance: Big Data, Start-ups, and the Future of Financial
Services, Taylor and Francis, UK.
Course Name: KNOWLEDGE ACQUISITION SKILLS Course Code: BBH311
Total number of hours: 30 Hours Credits: Grade
Course Description: 
Knowledge acquisition is the process used to define the rules and ontologies required for a
knowledge-based system. Spreadsheet software is one of the most ubiquitous pieces of software
used in workplaces across the world. Learning to confidently operate this software means adding a
highly valuable asset to your employability portfolio. At a time when digital skills jobs are growing
much faster than non-digital jobs, make sure to position yourself ahead of the rest by adding Excel
skills to your employment portfolio.
Course Objectives:
1. To understand basics of excel

2. To navigate the Excel user interface.

3. To perform basic calculations with formulas and functions

4. To professionally format spreadsheets

5. To create visualizations of data through charts and graphs.

Course Learning Outcomes: On having completed this course student should be able to:
CLO1: To clearly understand basic of excel operations
CLO2: To professional format spreadsheets and visualize data through charts and Graphs

Pedagogy: This course uses multiple pedagogies like presentations, review of research article, in
class group exercises and activities.
Unit I Excel for Business: Essential 15 hours
Key foundational features of Excel: The Excel user interface, basic Excel terminology, how to
operate essential navigational controls in Excel and how to perform basic data entry with Excel
spreadsheets. Introduced to formulas and functions - learn how to write them, use them to perform
calculations and understand the different cell references. This module covers several formatting
tools like font formatting, borders, alignment, number formatting, as well as the Excel styles and
themes. Manage your spreadsheets – find data with Filter and Sort, retrieve and change data using
Find and Replace, and use Conditional Formatting to highlight specific data. Learn how you can
optimise your spreadsheet for printing by managing margins, orientation, headers & footers, and
more. This module walks you through creating and modifying charts in Excel.

Unit II Excel for Business: Intermediate 15 hours

Combine data, manage datasets and perform calculations across multiple sources, Date and Text
functions, manage and apply Named Ranges to enhance your calculations, COUNTIFS to extract
information from data, as well as generate graphical representations of it. Formatting and
managing tables and then move on to sorting and filtering tables, create and modify them to solve
a variety of business problems.  Create interactive dashboards with pivot charts and slicers.
Core Text:
Chapra, S. C. (2003). Power programming with VBA/excel. Prentice Hall.

Reference Books:
David, M. (2017). Statistics for managers, using Microsoft excel. Pearson Education India.
Semester -4
Semester -4
Course Name: Cost & Management Course Code: BBA431
Accounting
Total number of hours: 60 Hours Credits: 4
Course Description: This course covers the fundamental concepts and various
aspects in and of cost as well as management accounting. This course discusses how
to prepare cost sheet, costing for materials, labour cost and overheads. This course
also talks about financial statement analysis using various tools like comparative and
common size Income Statements and Balance Sheet, Trend Analysis, Ratio Analysis,
Cash Flow Statement, Budgets and Budgetary Control. It also throws some light on
Management Reporting in general. Thus this course as a part of Business
administration programme provides fundamental knowledge and basic
understanding on various methods, tools and techniques of cost and management
accounting helpful for financial decision making required for a budding professional
in the domain of accounting and finance.
Course Objectives:
-To familiarize the learners with the basic concepts and processes used to
determine product costs.
-To make known the students in ascertaining Material, Labour and Overhead cost
-To enrich the knowledge of the learners in knowing and applying various tools
like ratio analysis, cash flow statement, marginal costing for analyzing the
financial statements for managerial information
-To provide with the basic understanding of budgetary control
-To develop the knowledge of the learners to understand and prepare a
management report
Course Learning Outcomes: On having completed this course student should be able
to:
CLO1 Interpret the relevant theories of cost and management accounting and
prepare cost sheet and quotations.
CLO2 Ascertain Material and Labor cost.
CLO3 Ascertain, allot and apportion of the overheads.
CLO4 Assess and interpret the financial statements for managerial decision making.
CLO5 Examine and understand management reports.

Pedagogy: Class room discussion of concepts and solving of problems/sums & case
study.
Syllabus

UNIT –I : Introduction to Cost and management accounting 8

Hrs
Definitions, features, objectives, functions, scope, advantages and limitations.
Relationship and differences between Cost accounting, Management accounting and
financial accounting.
Cost Concepts-Cost classification – Elements of cost - Preparation of cost sheet and
quotation.

UNIT -II : Material, Labor and Overheads 10

Hrs
Level of Knowledge: Application

Material Cost: direct and indirect material cost, Inventory control techniques-stock
levels, EOQ, ABC analysis. Issue of materials to production- pricing methods-FIFO,
LIFO and Average methods.

Labor cost: direct and indirect labour cost-methods of payment of wages including
incentive plans -Halsey and Rowan plans, Tailors Piece Rate method.

Overheads: features, classification, methods of allocation and apportionment of

overheads, primary and secondary distributions (Repeated & step ladder method
only).

UNIT –III: Marginal Costing 8

Hrs

Marginal Costing-Meaning - Importance - Marginal Cost Equation - Difference

between Marginal costing and Absorption costing - Break Even Analysis-Meaning
and Importance - Break even chart- P/V ratio - Cost Volume Profit Analysis-- Margin
of Safety-Angle of Incidence- Problems in Marginal costing.

UNIT – IV : Budgetary control 7 Hrs

Budgets - Meaning and importance - Budgetary Control-Meaning and Importance-
Types of Budgets, practical problems - Flexible Budget and cash Budget,

UNIT –V: Financial Statement Analysis 10

Hrs
Comparative Income Statements and Balance Sheets- Common size Income
Statements and Balance Sheet analysis- Trend Analysis. Ratio Analysis – Introduction,
Classification & Interpretation of Ratios.

UNIT – VI : Cash flow statement 13

Hrs
Level of Knowledge: Analytical
Introduction- Concept of Cash- Sources of cash flow Cash from operation- cash from
Financing and cash from investment- Inflow and outflow of cash- Preparation of
cash flow statements with adjustments

UNIT – VII : Management Reports 4

Hrs
Level of Knowledge: Conceptual
Management Reporting – Meaning and Definitions of reports- Objectives and
purpose-Reports to top level management – Reports to lover level management-
Sample Reports

Core Text: Arora,M.N (2019).Cost and Management Accounting, New Delhi: Himalaya
Publishing House

Reference Books:
1) Jain, S.P., & Narang, K.L. (2018). Cost Accounting. New Delhi: Kalyani
Publishers
2) Kishor, R.M. (2013). Cost and Manegement Accounting. New Delhi: Taxman
Allied Services
3) Pillai, R.N.S. (2013). Cost Accounting. New Delhi: Sultan Chand.
4) Arora, M.N (2018). Management Accounting, New Delhi: Himalaya Publication
House
5) Lal, J. (2013). Cost Accounting. New Delhi: Tata Mcgraw Hill Education

Course Name: Entrepreneurship Development Course Code: BBA432

Total number of hours: 60Hrs Credits: 4
Course Description: From the perspective of a country's economic development,
entrepreneurship is a necessary ingredient for stimulating economic growth and employment
opportunities. In the developing world, successful small businesses are the primary engines of
job creation & income growth. In this direction, this course on entrepreneurship development,
educates an individual about the efforts taken by the government broadly to encourage
entrepreneurship.
From the perspective of development of an individual’s entrepreneurial ability,
entrepreneurship education becomes critical as the goal of the course is to help the youth start
to think about what dreams or ideas they have and how they can develop and fulfil them. It is
also a way to learn how to interact and cooperate with other people, be creative and find tools
for how to develop themselves and their ideas. The course aims to motivate an individual to
take up an entrepreneurship to attain self-reliance and growth.

Course Objectives: 
1.To study the need for entrepreneurship development.
2.To identify critical success factors for taking up entrepreneurship
3.To evaluate factors influencing the entrepreneurial activities in different contexts.
4.To analyze functional strategies required for entrepreneurial success
5. To develop business plans for entrepreneurial opportunities
.
Course Learning Outcomes: On having completed this course student should be able to: 

CLO1: Understand the need of entrepreneurship development

CLO2: Identify Critical success factors for taking up entrepreneurship
CLO3: Evaluate factors influencing entrepreneurial activities in different contexts.
CLO4: Analyze functional strategies required for entrepreneurial success.
CLO5: Develop business plans for entrepreneurial opportunities. 

Pedagogy: This course uses multiple pedagogies like interactive lecture, students’
discussions & presentations, case studies and article analysis, and experiential learning
through building new innovative and creative businesses. 

UNIT-1: Introduction to Entrepreneurship 9Hrs

Level of knowledge: Conceptual
The Nature of Entrepreneurship, Entrepreneurial thinking, Entrepreneurial Intention
Entrepreneur Background and Characteristics, Role Models and Support Systems, Theories
of Entrepreneurship: Need for Achievement, Innovation Theory, Status-withdrawal.

UNIT-2:Problem/Need,Idea  and Innovation                                                             9Hrs

Level of knowledge: Application and Conceptual
Problem Identification, Problem Definition; Sources of New Ideas; Methods of Generating
Ideas: Focus Groups, Brainstorming, Problem Inventory Analysis, Reverse Brainstorming,
Gordon Method, Free Association, Forced Relationships; Concept Development; Innovation:
Types of Innovation, Defining a New Innovation (Product or Service), Classification of New
Products

UNIT-3: Opportunity, Business Development and Protection 8Hrs

Level of knowledge: Conceptual
Opportunity Recognition; Product Planning and Development Process: Establishing
Evaluation Criteria, Idea Stage, Concept Stage, Product Development Stage, Test Marketing
Stage; Opportunity Recognition and the Opportunity Assessment Plan; Intellectual Property,
Legal Issues in Setting Up the Organization, Patents, Business Method Patents, Start-Up
without a Patent, Trademarks, Copyrights, Trade Secrets and Noncompetition Agreements,
Licensing, Product Safety and Liability, Insurance, Contracts.

UNIT-4:Introduction to Business Planning 9Hrs

Level of knowledge: Conceptual and application
What is the Business Plan?, Scope and Value of the Business Plan, Evaluation of the Plan,
Presenting the Plan, Information Needs, Information needs, Elements of a business plan:
Introductory Page, Executive Summary, Environmental and Industry Analysis, Feasibility
Study, Description of Venture, Brief description of Functional plans, RiskAssessment.

UNIT-5: Tools and functional planning 9 Hrs

Level of knowledge: Conceptual and Application
Business Model Canvas; Pitch-Deck; Marketing Plan:Defining the Business Situation,
Defining the Target Market: Opportunities and Threats, Considering Strengths and
Weaknesses, Establishing Goals and Objectives, Defining Marketing Strategy and Action
Programs; Organizational Plan: Developing the Management Team,
The Limited Liability Company, Designing the Organization, Building the Management
Team and a SuccessfulOrganization Culture, The Role of a Board of Directors, The Board of
Advisors, The Organization and Use of Advisors.

UNIT-6: Financial Planning 9 hrs

Level of knowledge: Conceptual and Application
Financial Plan: Operating and Capital Budgets, Forecasting Sales, Pro Forma Income
Statements, Pro Forma Cash Flow, Pro Forma Balance Sheet, Break-Even Analysis, Pro
Forma Sources and Applications of Funds; Debt or Equity Financing, Internal or External
Funds, Personal Funds, Family and Friends, Types of Bank Loans, Cash Flow Financing,
Private Financing, Types of Investors, Bootstrap Financing.

UNIT-7: Social Enterprising and Govt Schemes 7 hrs

Level of Knowledge: Conceptual
Meaning & importance Social Entrepreneurship; Sustainable Development Goals
(SDG,2030); Social and Environmental Dimension of Entrepreneurship; Social Enterprises
and their Goals; Need & Importance of Social Enterprise Establishment and Management of
Non-Government Organizations; Government Strategic Schemes

Core Text:
Robert D Hisrich, Mathew J. Manimala, Michael Peter, Dean A Shepherd. (2013)
“Entrepreneurship” (8th edition). Tata McGraw Hill
Books for Reference:
1.Poornima M Charanthimath (2020) “Entrepreneurship Development and Small Business
Enterprises”, 3nd Edition, Pearson Publication.
2. Spinelli, S., Ensign, P. C., & Adams, R. J. (2014). New venture creation. McGraw-Hill
Ryerson.

Course Name: Research Methodology Course Code: BBA433

Total number of hours: 60 Hrs Credits: 4
Course Description: This course deepens the understanding of different research approaches and
methodologies in order to prepare students for their own research projects in their business discipline. This
course will assist students in identifying, discussing and formulating a research problem, in selecting and
applying appropriate research approaches and methods of inquiry (both quantitative or qualitative), and in
presenting their results. Successful completion of this course should be sufficient for students to undertake a
research project
Course Learning Outcomes: On having completed this course student should be able to:
CLO1 - To understand different terminologies and concepts of research.
CLO2 - To identify research problems and questions
CLO3 - To develop methodology for indentifying solutions to research problems
CLO4 - To analyze data and interpret results required for business decision-making
CLO5 - To propose realistic suggestions based on the findings of the research
Pedagogy: This course uses multiple pedagogies like interactive lecture, presentations, students’ discussions,
case and article analysis, and a field visit in the form of experiential learning.
Unit 1
Introduction to Business Research
Definition, Objectives of research, Characteristics of research, Criteria for Good research, Scientific Method,
Types of research, Business research in organizations - Decision Support, Ethics in research.
Unit 2
Research Process and Concepts In Research
Research Process - Steps in research, Research designs for Experimental, Explorative and Explanatory.
Concepts - Methodology and Methods, Theory, concepts, constructs variables, Deductive and inductive logic.

Unit 3
Formulation of Research Problem and Hypotheses
Identifying and formulating research problem, Diagnosis of symptoms and problem. Setting research
objectives. Hypothesis – meaning, purpose, sources, characteristics of hypotheses, types of hypothesis, and
testing of hypothesis.

Unit 4
Measurement of Scales
Measurement – Types of Scales, Scaling techniques, characteristics of good instrument, errors in
measurement, Reliability and validity of research instruments

Unit 5
Data Collection
Data sources - primary and secondary data, Data Collection methods- Survey, observation, Interview, focus
group technique. Data collection instruments - Questionnaire, schedule, electro-mechanical devices.
Sampling - Significance of sampling, Concepts, Steps in sampling, Criteria for good sample, Methods of
sampling, determining sample size.

Unit 6
Data Analysis
Data Preparation, Types of statistical analysis – descriptive, validation and inferential tools. Selection of
statistical methods – based on objectives, type of scale. Interpretation - meaning - Techniques of
interpretation

Unit 7
Report Writing and Presentation of Results
Classification and tabulation, Graphical representation, Research presentation, Types of report - Research
proposal, research report. Format of a report: Layout, Standards (Introduction to APA formatting),
Precautions. Application of Research: Mini project with application of SPSS for analysis.

Suggested Books- 
a. William Zikmund (2016), Business Research Methods, Cengage Learning India Pvt. Ltd.
b. Cooper, D. R., & Schindler, P. S. (2013). Business Research Methods (11th editio). New Delhi:
TATA McGraw- Hill.
c. Kothari, C. R. (2013). Research methodology: Methods and techniques. New Age International.
d. Nargundkar, Rajendra. (2011). Marketing Research (3rd edition). New Delhi: TATA McGraw- Hill.
e. Field, A. (2013). Discovering statistics using SPSS(4th edition). Sage publication

Course Name: Global Business Course Code: BFIB441A

Total number of hours: 60 Hours Credits: 4
Course Description: The course focuses on a) history, evolution, growth & development of international
business b) reasons for existence of MNCs and their strategies c) Government policies and procedures
applicable for Global Business. This course is designed to impart sound knowledge about Global Business
operations through lectures, seminars, case studies and group Discussions to make learning challenging.
Course Objectives:
 To provide clarity on the basics of Global Business and Trade.
 To identify the different modes of Global Business expansion
 To evaluate the effectiveness of the Globalisation concept in the 21st Century.
 To analyse the importance of Global Business related institutions.
 To develop the documentation regarding export finance and promotion.

Course Learning Outcomes: On having completed this course student should be able to:
CLO1 Explain the basics of Global Business and trade.
CLO2 Identify the different modes of Global Business expansion.
CLO3 Evaluate the effectiveness of the Globalization concept in the 21st century.
CLO4 Analyze the importance of Global related institutions.
CLO5 Able to develop a detailed documentation as it is required for an export based or international
operations running organizations.
Pedagogy: This course uses multiple pedagogies like interactive lecture, students’ discussions
and PPTs, research article, case study and form of experiential learning.
Syllabus
UNIT –I 10 Hrs
Level of Knowledge: Basic
INTRODUCTION TO GLOBAL BUSINESS
Evolution of international business, nature of international business, need & importance of International
Business, stages of internationalization, MNC s and India, OECD Guidelines for Multinational Enterprises.
a)Concepts and Principles b) General Policies c)Disclosure, d) Employment and Industrial Relations, e)
Environment, f) Combating Bribery, g) Consumer Interests h) Science and Technology, i) Competition., j)
Taxation, (EPRG) approaches to international business, theories of international business – Mercantilism ,
Absolute Advantage, Comparative Advantage, Factor Endowment, Competitive Advantage, Tariff and non-
tariff barriers, Introduction to Political, Economic, Social-Cultural & technological environment of
international business.
UNIT -II 6 Hrs
Level of Knowledge: Basic
MODES OF ENTERING GLOBAL BUSINESS
International business analysis- modes of entry- exporting (direct and indirect) licensing, franchising, contract
manufacturing, management contracts, turnkey projects, Joint ventures- Mergers and Acquisitions- Foreign
direct investment -Comparison of different modes of entry
UNIT –III 9 Hrs
Level of Knowledge: Conceptual
GLOBALIZATION
Meaning- Definition and Features, Globalization-Advantages and Disadvantages, Socio–Cultural, Political
&Legal and Economic Implications, Globalization and India, GATT and WTO
UNIT – IV 8 Hrs
Level of Knowledge: Conceptual
INTERNATIONAL MARKETING INTELLIGENCE
Information required, Sources of information, International marketing information System, International
marketing Research.
UNIT –V 9 Hrs
Level of Knowledge: Conceptual
INTRODUCTION TO GLOBAL FINANCE
Trade and Balance of payment, Current items, Capital Items, Disequilibrium of balance of payments and
rectification, components of International financial systems, FOREX market, Euro currency market, IMF and
International Monetary system, Exchange Rate determination (Concept only), Capital account convertibility.
UNIT – VI
Level of Knowledge: Conceptual 9 Hrs
EXPORT FINANCING AND DOCUMENTATION
Export credits, Method and sources of credit, Methods of payments in International Business, Financing
techniques, RBI and EXIM bank – Roles, functions in exports. Important Trade Terms in International Trade:
[Introduction: CIF, F.O.B, F.O.B Contract with additional services, F.O.B Contract (Buyer contracting with
carrier), FAS, EX SHIP & Arrival Contracts,, C& F, EX WORKS & EX STORE CONTRACTS, FOR
CONTRACTS, SALE OF A CARGO & EX- QUAY Contracts. Export and import procedure, document
required their relevance
UNIT – VII 9 Hrs
Level of Knowledge: Conceptual
EXPORT PROMOTION
Assistance and Incentives to Indian Exporters, Export Promotion measures/Schemes: Market development
assistance, Cash compensatory scheme, duty drawback scheme, Replenishment licensing scheme, Duty
exemption scheme. Role and functions of DGFT, IIFT, RBI, ECGC & EPCs in promoting international trade,
FDI Trends,  Rules and regulations.
Core Text:
1. Rakesh, M. J. (2013). International Business, New Delhi, Oxford University Press

Reference Books:
1. Laura, H. & Werhane, P. H. (2013). The Global Corporation, Routledge Taylor & Francis
2. Group, New Delhi
3. John, B. C., & Parboteeah, K. P. (2011). International Business: Strategy and the
4. Multinational Company, Routledge Taylor & Francis Group, New Delhi
5. Varma, S. (2013). International Business, New Delhi, Pearson Publication
6. Charles, H. (2011). International Business: Text & Cases, New Delhi, Tata McGraw Hill
7. Warren, J. K. (2013). Global Marketing Management, New Delhi, Prentice Hall

Co-Curricular Activities: 
1. Data visualization workshop
2. Webinar participations
Extra-Curricular Activities:
Participation in Telesto, Secondary data studies and analysis pertaining to units 3, 7

ASSESSMENT OUTLINE
Components of CIA-I 20 Marks
•
Components of CIA-II 25 Marks

Mid Term Exam

Syllabus: Unit I,II,III

Pattern
•
Components of CIA-III 20 Marks

Expectations from the students:

Course Name: International Marketing Course Code: BFIB442B
Total number of hours: 60 Hrs Credits: 4
Course Description: This course explores the development of international marketing
programs from the determination of objectives and methods of organization through the
execution of research, advertising, distribution, and production activities. Students examine the
international similarities and differences in marketing functions as related to the cultural,
economic, political, social, and physical dimensions of the environment. Students also
consider the changes in marketing systems and the adoption of marketing philosophies and
practices to fill conditions in different countries.
Course Objectives: 
1. Apply the key terms, definitions, and concepts used in marketing with an international
perspective.
2. Evaluate different cultural, political, and legal environments influencing international
trade.
3. Apply basic internationally oriented marketing strategies (total product concept, pricing,
place, and promotion).
4. Discuss the role of information technology in a global company's decision making process.
5. Define creative international market entry strategies.
Course Learning Outcomes: Upon satisfactory completion of this course competency, a
student should be able to:
CLO1:  Demonstrate an understanding of basic international marketing concepts, theories,
principles, and terminology.
CLO2: Analyze the marketing process and knowledge of the impact of environmental factors
(cultural, economic, institutional, legal and political) on international marketing activities.
CLO3: Understand the basics of marketing mix elements in a global perspective
CLO4: Identify the new technologies that firms utilize when marketing their products in host
countries.
CLO5: Develop strategies for dealing with marketing communication.
Pedagogy: This course uses multiple pedagogies like interactive lecture, students discussions
and PPTs, research article, case studies.
Syllabus

UNIT I                                               Basic                                                                                 8
Hours Introduction to Global Marketing  
Principles of Marketing: Competitive Advantage, Globalization, and Global Industries, The
Importance of Global Marketing, Forces Affecting Global Integration and Global Marketing
the Scope and Challenge of International Marketing.

UNIT II                                        Conceptual                                                                      8

Hours 
International Segmentation and Positioning
Global Market segmentation, Assessing Market potential and choosing Target Markets,
Targeting and Target Market strategy options, Positioning.
UNIT III                                            Conceptual                                                                       
8 Hours                                                                                                              
Brand and Product Decisions in Global Marketing

62
Basic Products Concepts, Basic Branding Concept,  A Need-Based Approach to Product
Planning “Country of Origin” as Brand Element Extend, Adapt, Create: Strategic Alternatives
in Global Marketing, New Products in Global Marketing, Theory of New Product Lifecycle
and its implications. 

UNIT IV                                                      Basic
8 Hours
Pricing Decisions- Basic Pricing Concepts
Global Pricing Objectives and Strategies, Environmental Influences on Pricing Decisions
Global Pricing: Three Policy Alternatives, Gray Market Goods, Dumping Price Fixing,
Transfer Pricing, Countertrade.

UNIT V                                                        Conceptual                                                              
8 Hours
Global Marketing Channels and Physical Distribution
Distribution Channels: Objectives, Terminology, and Structure, Establishing Channels and
Working with Channel Intermediaries, Global Retailing, Types of Retail Operations, Trends in
Global Retailing, Global Retailing Market Expansion Strategies, Physical Distribution, Supply
Chains, and Logistics Management.

UNIT VI                                                       Conceptual                                                              
10 Hours
Global Marketing Communications Decisions 
Global Advertising ,Advertising Agencies: Organizations and Brands, Creating Global
Advertising, Global Media Decisions ,Public Relations and Publicity. Sales Promotion,
Personal Selling, and Special Forms of Marketing Communication: Sales Promotion, Personal
Selling , Special Forms of Marketing Communications: Direct Marketing, Support Media,
Event Sponsorship, and Product Placement

UNIT VII                                               Conceptual                                                                    

10 Hours
Global Marketing and the Digital Revolution
Brief History on Digital Revolution, Convergence, Value networks and Disruptive
Technologies, Global E-commerce, Website design and Implementation, New product and
Services: Broadband, Cloud computing, Smart-phones, Mobile advertising and Mobile
commerce, Mobile music, Mobile and online gaming, Mobile Payments, Streaming video,
Internet phone service, Digital Books and Reading devices, Wearable's  
Core Text:
1. Warren J. Keegan & Mark C.Green (2018). 9th Edition, Global Marketing, Pearson
Education
Reference Books:
1. Caterora. P,  Gilly .M & Graham. J (2011). 15th Edition, International Marketing, Tata-
McGraw-Hill Publications
2. Czinkota M.R., Ronkanen, I.A. M.H (2013). 10 h Edition, International Marketing.
Cengage Learning.
3. Holensen Svend & Banerjee Madhumitha (2010). 4th Edition, Global Marketing with a

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 special Indian Focus, Pearson Education.

Course Name: Security Analysis and Portfolio Course Code: BFIB441B

Management
Total number of hours: 60 Hours Credits: 4
Course Description: This course is designed to cover basics of investments including
various avenues of investments from individual and corporate perspectives. It also deals
with the fundamentals of investments in securities along with the risk- return analysis. It
also concentrates on valuation of securities, fundamental and technical analysis. This course
also covers the portfolio theory, construction of portfolio, evaluation and revision of
portfolio.
Course Objectives:
To familiarize the learners with various investment avenues.
To make the students to know risk-return analysis for equity shares of the companies.
To enable the learners to carry out fundamental and technical analysis for various
companies.
To facilitate the students in valuation of equity shares and bonds / debentures.
To make the students to understand how to construct, Evaluate and Revise the portfolio.
Course Learning Outcomes: On having completed this course student should be able to:
CLO1 Make a clear difference between various investment avenues
CLO2 Perform risk-return analysis for equity shares of the companies
CLO3 Carry out fundamental and technical analysis for various companies
CLO4 Compute the value of equity shares and bonds / debentures
CLO5 Construct, Evaluate and Revise the portfolio of equity shares
Pedagogy:
This course uses multiple pedagogies like interactive lectures chalk and talk PPTs, group
discussions, case let discussion, and hands on practice to solve practical questions.
Syllabus

UNIT –I Introduction to Investment and Investment Avenues

10 Hrs Introduction – Meaning of investment – Comparison between Savings, Investment,
Speculation and gambling – Objectives of Investment - Factors influencing investment
decisions –Steps in and process of Investment – Investment alternatives and avenues – Real
assets and Financial assets - company shares, debentures, Govt bonds, convertible
securities, hybrid securities, fixed deposits, Gilt- edged securities, post office schemes,
employee and public provident funds, ETFs, Mutual Funds, Real estate and Insurance
schemes - Investment attributes - risk, return, security, marketability, liquidity and
convenience

UNIT –II Risk and Return Analysis

10 Hrs

64
Introduction – Meaning and concept of risk and return - computation of return - concept of
total risk, factors contributing to total risk, systematic and unsystematic risk - measurement
of risk - Computation and interpretation of risk through standard deviation, coefficient of
variation and Beta –– Use of beta in estimating returns – concept and calculation of
Covariance, Correlation Coefficient

UNIT III – Modern Portfolio Theory

Introduction – Return on portfolio - Risk of portfolio - Portfolio theory - Approaches -
Selection of Portfolio and Markowitz Efficient Frontier - Capital Asset Pricing model, Single
index model, Arbitrage Pricing Theory, Capital Market Line and Security Market Line.
Portfolio Construction – Evaluation of portfolio – Sharpe’s ratio, Jensen’s alpha and
Treynor’s ratio – Portfolio revision.

UNIT – IV Security Analysis

08 Hrs
Introduction to security analysis - Fundamental analysis – company, industry and economy
analysis - Technical Analysis of stock - points and figures chart, bar chart, Indicators and
Oscillators - ROC, RSI, Volume of Trade, Support and Resistance Level, Exponential Moving
Average Analysis, MACD, Japanese Candlesticks

UNIT – V Valuation of Securities

08 Hrs
Introduction to valuation – Meaning and concept of value and valuation - Factors
influencing value and valuation - Methods of equity valuation – Intrinsic valuation
Approach – (Discounted cash flow method: Dividend capitalization model and Earnings
capitalization model) – Relative valuation approach: Multiplier method - Efficient Market
theory – Behavioural finance – the Irrational influences

UNIT –VI Bond Valuation and Analysis 08

Hrs
Introduction to bond– Meaning, characteristics and types of bonds – Bond returns – Concept
of yield – Current yield – Yield-to-Maturity – Yield-to-Call - Price-yield relationship – Bond
valuation

UNIT – VII Portfolio Management and Evaluation 06

Hrs
Specification of Investment objectives and constraints – Selection of Asset Mix – Formulation
of Portfolio Strategy – Selection of Securities – Portfolio execution – Portfolio revision -
Evaluation of portfolio – Sharpe’s ratio, Jensen’s alpha and Treynor’s ratio – Portfolio
revision

Core Text:
Punitavathi Pandian (2013), Security Analysis and Portfolio Management, New Delhi: Vikas

65
Publications.

Reference Books:
Avadhani, V.A. (2013). Security Analysis and Portfolio Management, New Delhi: Himalaya
Publications
Bhalla, V.K. (2013). Investment Management. New Delhi: S. Chand
Fischer D.E. (2012). Security Analysis and Portfolio Management. Pearson Education
Madhumati, R.M. (2012). Investment Analysis and Portfolio Management. New Delhi:
Pearson Education.

Course Name: Social Finance Course Code: BFIB442B

Total number of hours: 60 Hrs Credits: 4
Course Description: This course deals with the various forms of financial products that are
helpful in providing finances to social finance stakeholders. It also helps to understand role of
microfinance in the in the social finance area. It enables the students to know how companies in
social sector create sustainable social value while working profitably. This course provides scope
for gaining benefits from the innovations in the field social finance. It helps to develop skills
needed for using crowd fund.
Course Objectives: The course will help students understand the concept of impact investing
and shift the focus of young entrepreneurs’ for-profit business model to social entrepreneurship.
This course will provide a comprehensive framework to students on social issues and try to come
up with innovative business ideas that have a strong social mission embedded in their business

66
operations. Thus to create “market ready” social enterprises.
Course Learning Outcomes: On having completed this course student should be able to:
CLO1 Understand the concept of social finance and its stakeholders.
CLO2 Demonstrate knowledge of the historical origins of social finance and impact investing,
including the key players and current innovations in social finance
CLO3 Synthesize the opportunities and barriers to impact investing for individuals, institutions,
funds, communities and governments; understand the pioneer gap in funding the start-up of
social enterprises working with communities in any country.
CLO4 Exhibit knowledge of Social Finance Regulators and Credit Rating Models for Social
Finance
Exhibits knowledge of sustainable finance and the relevance of sustainability
considerations to support the delivery of Sustainability Development Goals.
Pedagogy: This course uses multiple pedagogies like interactive lecture, student’s discussions
and PPTs, research article, case studies and simulations.
Syllabus

UNIT I Introduction to social finance

4 Hours
Meaning, Definitions, Concepts of Social Finance, Stakeholders of social finance , Advantages
and Disadvantages of Social finance. Legal framework of social finance ,Future of Social
Finance, Spectrum of social finance, The lifecycle of social finance, Instruments of
Social Finance,

Unit II: Sustainable Finance in Context

Concept of Sustainability, MDG and SDG goals, International Agreements on
Climate Change and Sustainable Development, The Five Pillars of Sustainable Finance ,
Green Bonds and Green Loans , Introduction to Environmental, Social and Governance
(ESG) factors

UNIT III : Microfinance and Social Financial Inclusion : 4 Hours

Introduction – Meaning, Definition, Features of Microfinance - Stakeholders in Microfinance –

67
Stakeholders Demand for the financial products, Role of traditional financial system in meeting
the demand. Recent innovations in the financial markets for the stakeholders. Pro-poor financial
innovations, pro-poor urban finance, Role of social finance in financial inclusion

UNIT IV Social Enterprise and Impact Investing: 4

Hours
Introduction – Meaning, Definition and Features of social enterprises and impact investing -
Social enterprises in India - Capital for social enterprises- Venture capital and private equity, -
Equity Infusion - Strategies adopted by investors in social enterprises -Sustainable Social Value
Creation - Profitability and issues related to profitability in social enterprises - balancing the
needs of investors and social entrepreneurs – Measurement of social impact of impact investing

UNIT V Crowd funding

04 Hours
Introduction – Meaning, Definition, Features of Crowd funding - Origin and development –
Legal status of crowd funding – Major Crowd funded projects in India and other countries –
Types of Crowd funding –Legal framework for Crowd funding - SEBI Guidelines on crowd
funding,-

Core Text:
O.C. Rana and Hem Raj (2016) Himalaya Publishing House ,Micro Finance
Alex Nicholls, Rob Paton, and Jed Emerson(2015) , Oxford University Press, Social Finance
www.citi.groups.com social finance report

68
Course Name: Knowledge Application Course Code: BBH411
Skills

Total number of hours: 30 Hours Credits: Grades

Course Description: The course selected as a part Knowledge Application Skills for the fourth semester is S
Package for Social Sciences. The course will provide the students with the foundational level training on us
analysis. Students will be trained on how to enter the data into SPSS software based on the type of data availab
various kinds of analysis. The type of analysis used will include both descriptive and inferential and freque
Parametric test performed through SPSS will be the part of the course. The skill set thus imparted will be
research projects as well as careers in data analysis.

Course Objectives:
● To learn to categorize and enter data into SPSS and generate output in the form of tables, graphs and pie
descriptive statistics.
● To perform basic types of parametric and non-parametric test for data analysis for both qualitative and qua
interpret the outcome generated by SPSS for different types of analysis.

Pedagogy: a) Class Lecture b) Hands On Practice on SPSS.

UNIT –I Introduction to SPSS 10Hrs

To to categorize and enter data into SPSS and generate output in the form of tables, graphs and pie charts
tendency for analyzing data through descriptive statistics

UNIT –II Basic Parametric & Non-parametric Tests 20 Hrs

To perform basic types of parametric and non-parametric test for data analysis for both qualitative and qua
interpret the outcome generated by SPSS for different types of analysis.

5th Semester
Course Name: Strategic Management Course Code: BBA531
Total number of hours: 60 Hrs Credits: 4
Course Description: An Organization consists of different departments and processes.
Managers at all level must understand how a company’s departments and processes “fit”
together to achieve its goal. It focuses on all the functional areas of business and presents a
cohesive strategic management model from a strategic perspective. The subject provides an
insight on the strategy adopted by the companies in response to environmental change. The
course provides a comprehensive and integrated presentation of current strategic management
thinking in a clear and succinct format.

Course Objectives: 1. To understand the fundamentals of crafting strategies

                                 2. To equip students with skills of strategic management for agile
businesses 

69
                                 3. To enhance decision making skills from a strategic perspective
Course Learning Outcomes: On having completed this course student should be able to:
CLO1 Apply models and tools of analysis to address diverse business needs in an
everchanging world 
CLO2 Critically think and find alternative solutions for business problems 
CLO3 Craft strategies to solve business problems
Pedagogy: This course uses multiple pedagogies like case study discussions, interactive
lecture, presentations, review of research article, in class group exercises and activities. 
Syllabus

UNIT I   INTRODUCTION TO STRATEGIC MANAGEMENT 10

Hours                                                                                                                                              
                                                                                                                   
   Meaning and Definition of Strategic management, Key terms, stages, strategic management
model, benefits and pitfalls, comparing business and military strategies, vision and mission
analysis, process of developing vision and mission statement, characteristics and components,
evaluating and writing mission statements. 

UNIT II TYPES OF STRATEGIES 08 Hours

Long term objectives, levels, integration, intensive, diversification, defensive strategies,
generic strategies, means for achieving strategies, tactics to facilitate strategies, strategic
management in non-profit, government and small firms. 

UNIT III     INTERNAL AUDIT 08

Hours                                                                                                                                              
                                                                       
Nature of Internal audit, integrating strategy and culture, Management, marketing, finance and
accounting, production/operation, research and development, MIS, Value chain analysis,
benchmarking, Internal factor evaluation matrix.        

UNIT IV EXTERNAL AUDIT 08

Hours                                                                                                                                              
                                                                                                                                                         
                                           
Purpose and Nature of External audit, PESTEL, Porter’s five forces analysis, sources of
external information, forecasting tools and techniques, external factor evaluation matrix and
the competitive evaluation matrix.

UNIT V      STRATEGY GENERATION AND SELECTION 09 Hours                              

The strategy analysis and choice process, strategy formulation analytical framework, SWOT
and SPACE, BCG, Internal-External matrix, grand strategy matrix, QSPM, culture and politics
of strategy analysis and choice.  
                                                                                                                                                         
                                                                                                 
UNIT VI    STRATEGY EXECUTION 09

70
Hours                                                                                                                                              
                                                                                                                 
Transitioning from formulating to implementing strategies, need for clear annual objectives,
policies, allocation of resources and conflict management, matching structure and strategy,
types of organizational structure, Do’s and Don’ts in developing organizational charts,
strategic production and operation issues, strategic human resource issues.  

UNIT VII     STRATEGY MONITORING

08Hours                                                                                                                              
The strategy evaluation process, criteria and methods, three strategy evaluation activities,
balanced scorecard, characteristics of an effective strategy evaluation system, contingency
planning, auditing, 21st century challenges in strategic management, guidliens for effective
strategic management. 

Core Text:
Fred R David and Forest R David, Strategic Management- Concept and cases, Pearson,
Sixteenth Edition
Reference Books:
a. Charles Hill and Gareth.R.Jones, Strategic Management: an integrated approach,
biztantra, sixth edition
b. Alex miller, strategic management, Irwin Mc graw hill, third edition
c. Lawrence R.Jauch, William F Glueck, Business Policy and strategic management, Mc
Graw Hill international editions, Fifth edition

Course Name: Taxation Laws Course Code: BBA532

Total number of hours: 60 Hours Credits: 4
Course Description: India has a well-developed tax structure with a three-tier federal structure, com
Government, the State Governments and the Urban/Rural Local Bodies. The power to levy taxes and duties i
the three tiers of Governments, in accordance with the provisions of the Indian Constitution. The study of ta
importance for Management students as it exposes students to the tax environment in India. This course is intro
BBA program to give an overall idea about the theoretical aspects of the direct and indirect taxes in India. The c
is arranged in such a manner that it gives an outline of the Income tax law and GST Law and Customs Law in s
Course Objectives:
● To Understand the basic concepts of Taxation, and procedure of tax administration in India
● To Assess the Tax implications of Various types of Income in the hands of individuals.
● To exhibit tax planning skills to minimize tax liability by adhering to the provisions of legal enactments
India.
● To outline the basic concepts and Practice of Goods and Service Tax in India.
● To explain the Law and Practice of Customs Act in India

Course Learning Outcomes: On completion of this course students are expected to :-

CLO 1: Demonstrate the understanding of basic concepts of Direct Taxation especially Income Tax Law an
CLO 2: Application of the knowledge in evaluating income tax implications on Income
CLO 3: Understand various tax planning measures to minimize tax liability 
CLO 4: Apply the basic concepts and Practice of Goods and Service Tax in India.
CLO 5: Explain the Law and Practice of Customs Act in India. 

71
 Pedagogy: This course uses multiple pedagogies like interactive lecture, case study, discussions, presentations
assignments.
Unit I: Introduction to Income Tax 10 Hours
Meaning and types of Taxes, Difference between direct and indirect taxes. Legal enactments governing Income
Concepts in Taxation - Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income,
Exempted incomes pertaining to individuals and concept of capital and revenue receipts and expenses. Residen
residential status and incidence of Tax. (Theory Only)

Unit II: Income tax Implication on Income from Salary 10 Hours

Salary meaning, chargeability, Treatment of Various Allowances, Perquisites and their Valuation, Treatment
Leave salary Deductions from Gross Salary.
Application of the legal provisions in real life scenarios.

Unit III: Tax Implication on Rental Income from property 6 Hours

Annual value of Property and NAV, Deductions from NAV under u/s 24. Application of the legal provisions in
Unit IV: Tax Implication on Profits and Gains from Business and Profession 8 Hours
Meaning of Business and Profession, Incomes Chargeable under this head, Allowed and disallowed expen
scientific Research. (Theory only)
Unit V: Tax implication on Income from Other source 8 Hours
Meaning of Short term and Long term capital gain, Transfer of assets, cost of acquisition of capital assets, Tax
gains (TCG- only) under the provisions of Section 54, 54B, 54EC and 54F. Incomes taxable under the head
sources: Various incomes taxable as Income from Other sources. (Theory only).
Unit VI: Income Tax Implication of Approved savings and Investments –on Individual Tax payers. 10 H
Provisions of section 80C, 80CCD(1B), 80 D, 80DD, 80DDB, 80 EEA, 80G, 80TTA, and 80U
Assessment of the Income tax liability of individuals- Old and New Tax Regimes. Application of the legal pr
scenarios.
Unit VII: Overview of GST in India and Customs Law 10 Hours
Meaning of Goods and Service Tax, Persons liable for GST registration,Taxable event for GST, Rates of GST
from GST, Customs Law, Basic concepts, Types of Customs duty, taxable event for the levy of Customs duty.

Essential reading:
Gaur, V.P. & Narang, B.K. (2020), Income Tax Law and practice. Kalyani Publishers, New Delhi,
Books for reference:
1. Singhania,(AY 2022-2023) Income tax law and practice , Taxman publishers, NewDelhi
2. Income tax law and Practice (2020), Dr. Mehrotra and Goyal, Sahitya Bhavan Publications
3. 3. Datey V S (2022-23), GST Laws and Practice with Customs and Foreign Tax Practice, Taxman Publi
4. Singhania,(2022-23) Income tax law and practice , Taxman publishers, NewDelhi
5. Income tax law and Practice (2020), Dr. Mehrotra and Goyal, Sahitya Bhavan Publications
Datey V S (2022-23), GST Laws and Practice with Customs and Foreign Tax Practice, Taxman Publica

 
BASKET COURSES: Finance
Course Name: Project Appraisal and Planning Course Code: BFIB 541A

Total number of hours: 60 Hrs Credits: 4

72
Course Description: This course intends to introduce the student to the various aspects of
project planning, financing, appraisal and control with particular emphasis on the appraisal
practices of financial institutions and on the various avenues of financing available to
promoters today
Course Objectives: 
a. The objective of this course is to familiarize the student with both capital budgeting
aspect and the contents of a bankable feasibility report. 
b. The course content will be supplemented by case studies covering the risks and
strategies of capital investments undertaken by real time corporate 
a. The students will prepare a preliminary feasibility report covering all the elements of
the course.
Course Learning Outcomes: On having completed this course student should be able to:
CLO1   To examine capital budgeting for the organization
CLO2   To discover and screen project ideas.
CLO3   To estimate cash flows 
CLO4   To appraise a real time project in financial terms 
CLO5   To estimate the risks associated with a project 
Pedagogy: This course uses multiple pedagogies like interactive lecture, students discussions
and PPTs, research article and case studies.
Syllabus

UNIT 1Introduction:                                                                                                  04 Hours

Project  appraisal  and  evaluation,  Project  cycle,  Project  cycle management, Private and
Public sector Projects; Identification of investment opportunities – industry  analysis  review 
of  project  profiles,  feasibility  study,  Project  identification  and formulation,  Basic 
Principles  of  Project  Analysis to conglomerate diversification - interface between strategic
planning and capital budgeting

UNIT II Generation and screening of project ideas:                                             08 Hours

Generation of ideas – monitoring the environment - regulatory framework for projects -
corporate appraisal -preliminary screening - project rating index - sources of positive NPV -
qualities of a successful entrepreneur - the porter model for estimation of profit potential of
industries. Market and demand analysis: Situational analysis and specification of objectives -
collection of secondary information - conduct of market survey. Characterization of the market
- demand forecasting - market planning. Technical analysis: Study of material inputs and
utilities – manufacturing process and technology - product mixes - plant capacity - location
and site -machinery and equipment - structures and civil works - project charts and layouts -
work schedule
UNIT III  Financial Analysis                                                                                     12
Hours                                                                                                                
Estimation of cost of project and means of financing -estimates of sales and production - cost
of production - working capital requirement and its financing - estimates of working results –
breakeven points - projected cash flow statement – projected Balance sheet .Project cash
flows: Basic principles of measurement of cash flows -components of the cash flow streams -
viewing a project from different points of view - definition of cash flows by financial

73
institutions and planning commission - biases in cash flow estimation. Appraisal criteria: Net
Present Value - benefit cost ratio - internal rate of returns urgency - payback period -
accounting rate of returns – investment appraisal in practice. Analysis of Risk
       
UNIT IV Measurement of risk and Uncertainties                 12 Hours                                                              
                                                              
Simple estimation of risk - sensitivity analysis -scenario analysis – Monte Carlo simulation -
decision tree analysis – selection of project - risk analysis in practice. Special decision
situations: Choice between mutually exclusive projects of unequal life - optimal timing
decision - determination of economic life -inter-relationships between investment and
financing aspects - inflation and capital budgeting. Analysis of firm and market risk: Portfolio
theory and capital budgeting -capital asset pricing model - estimation of key factors 

UNIT V  Social Cost Benefit Analysis(SCBA)                                                      04 Hours

Rationale for SCBA – UNIDO approach to SCBA - Little and Mirle approach to SCBA 

UNIT VI Multiple projects and constraints                                                             07 Hours

                 
Constraints - methods of ranking -mathematical programming approach - linear programming
model -Qualitative Analysis: Qualitative factors in capital budgeting – strategic aspects -
strategic planning and financial analysis – asymmetry information and capital budgeting -
organizational considerations. Environmental appraisal of projects: types and dimensions of a
project -meaning and scope of environment - Environment – Environmental resources values -
environmental impact assessment and environmental impact statement

UNIT VII  Project financing in India                                                                      05 Hours 

Means of finance - norms and policies of financial institutions - SEBI guidelines - Sample
financing plans Structure of financial institutions in India - schemes of assistance - term loans
procedures - project appraisal by financial institutions
UNIT VIII  Project Management                                                                             08
Hours                                                                                                          

Forms of project organization - project planning - project control - human aspects of project
management - prerequisites for successful project implementation. Network techniques for
project management - development of project network - time estimation - determination of
critical path - scheduling when resources are limited - PERT and CPM models - Network cost
system (Only problems on resources allocation and resources leveling). Project review and
administrative aspects: Initial review – performance evaluation - abandonment analysis -
administrative aspects of capital budgeting - evaluating the capital budgeting system of an
organization

Core Text:
a. Prasanna Chandra (2018). Project Preparation Appraisal Budgeting and

74
 Implementation (8th ed.). New Delhi. Tata Mc Graw Hill.
Reference Books:
a. Nicholas - Project Management for Business and Technology:Principles and Practice -
Pearson / PHI.
a.  Gray & Larson - Project Management: The Managerial Process -TMH, 3/e , 2015.
Vasant Desai - Project Management – HPH
a. Bhavesh M Patel - Project Management – Vikas
a. Chitkara - Construction Project Management, Planning, Scheduling
and Control - TMH, 1/e
a. Choudhury - Project Management - TMH, 1/e
a. Project Management - K Nagarajan - New Age International, 2014
Project Management - Merdith & Gopalan - Wiley India (P) Ltd.

Course Name: Mergers and Acquisitions   Course Code: FIB542F

Total number of hours: 60 Credits: 4
Program – BBA FIB Semester : 5th Semester
Course Description The corporate world is undergoing a sea change and firms h
global and diversifying into new areas. They quite often face di
Indian companies.  The last decade has seen numerous M&A
adopt special strategies for growth and survival. Today M&A
and Indian companies which had often been targets of Merger
and started acquiring other companies both in India and abr
knowledge on different aspects of Mergers and acquisitions
Course Objectives This course will enable students to 
1. Acquire the basic knowledge of corporate restructuring
in businesses capitalize on organizational synergies.
2. Understand the process involved in M&A.
3. Calculate the Business valuation models.
4. Examine the types of takeover and its consequences.
5. Appraise the legal and accounting regulations of M&A
Unit 1 - Introduction to Mergers and Acquisitions:                                   (12 hrs)                   
Introduction,Forms of corporate restructuring –M&A, Joint Ventures, sell-off and spin-off, divestitures, LB
merger movement -types of merger- Economic rationale  for different types of merger- Motives behind Merg
mergers and acquisitions-  Internal and external change forces contributing towards M&A activities- Case
mergers
Unit 2  - Merger Process                                                                                  (8
hrs)                                                                                                                                                                            
Introduction- Identification of target-Negotiation- closing the deal- Due diligence-M&A integration-organizatio
challenges of M&A.
Unit  3 - Doctrine of due diligence                                                               (8 hrs)                                               
Introduction- ethical policies- Buyers due diligence- Sellers due diligence-Corporate governance issues in M

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shareholder value. Cost Benefit Analysis of Mergers
Unit 4 – Cost Benefit Analysis of Merger                                                       (12 hrs)
Cost and benefit analysis of merger (mergers as a capital budgeting decision) - Share exchange ratio  
Value Creation in Mergers
Synergy and Value Creation in Mergers - synergy and its different types, role of industry life cycle, value creati
that would affect M & A activity
Post Merger Integration
Post-Merger Integration - integration planning, factors in post-merger integration model, post-merger integrati
and autonomy, political and cultural aspects in integration, cultural profiling and assessment of cultural compati
integration and five rules of integration process
Unit 5 - Take over                                                                                             (8 hrs)
Types of takeover-  Take over procedure for Listed and Unlisted Companies in India - Hostile takeover app
takeover amendments – Corporate takeovers- Poison Pill-Staggered Board-Shark repellent- Golden Parachute-
White Knight- SEBI takeover code 1994-Takeover practices in India- Legal Implications on takeover from I
scenario’s.

Unit 6 – Legal Implications of M&A                                                             (7  hrs)                                

Income Tax Act 1961- Provisions of competition Act 2002- Stamp Duty  Formalities- Intellectual Properly Rig
Foreign Exchange Management Act -1999- Legal Procedure for executing Mergers and Acquistions in India.

Unit 7 – Introduction to Business  Valuation                                             (5 hrs)

What is Business Valuation , difference between Price and Value – Introduction to Different approaches to valu
valuation – relative valuation – Valuation of operating and financial synergy. Other methods of valuation -MVA
Concepts of Valuation of LBO.

Essential Reading 
1. Godbole, P. (2012). Mergers Acquisitions and Corporate Restructuring. Noida: Vikas Publishing House.

Recommended Reading 
1. Kale, R. S. (2011). Mergers and Acquisitions. New Delhi: Oxford University Press.
2. Rajesh, K.B. (2010). Mergers and Acquisitions. Text and Cases. New Delhi: Tata Mcgraw Hill. 
3. Sudarsanam, S. (2010). Creating Value through Mergers and Acquisitions. New Delhi: Peasons Education.
4. Pandey, I.M. (2010). Financial Management. New Delhi: Vikas Publishig house.

Course Name: Financial Risk Management Course Code: BFIB543 A

Total number of hours: 60 Hrs Credits: 4
Course Description: This course covers various aspects of financial risk management that equips the stude
understanding how to value and to employ various risk management tools in a variety of contexts. In order to p
to stress the fundamentals and to explore the topic at a somewhat technical level. By its nature, this cours

76
statistics. 
Course Objectives: This course aimed at;
a. Covering approaches to financial risk measurement and management
b. Develops excel-based and Eviews based models of measuring risk in asset classes. 
c. It equips future managers with financial risk management skills such as: Risk in Asset Classes, Meas
Techniques, Statistically measure risk & analyze applications etc,.  
Course Learning Outcomes: On having completed this course student should be able to:
CLO1   Gain knowledge on the basic foundations to work in a world of finance with risk and arbitrage. 
CLO2  It equips future managers with financial risk management skills such as: Risk in Asset Classes, Mea
Techniques, Statistically measure risk & analyze applications etc,.  
CLO3   It will equip students in analytical as well measurement tools of financial risk, and is therefore shou
career opportunity in a global institution.
Pedagogy: This course uses multiple pedagogies like interactive lecture, students discussions and PPTs, Proble
an practical exposure to Financial Risk Management. 
Syllabus

UNIT 1 Risk – Introduction                                                                                                        6 Hours

Definition (market, credit, liquidity, operational), more specifically on the identification of different forms o
commodity), Financial risk - An Overview, Evolution, and the Environment
   
UNIT II Measurement of Risk                                                                                                    10 Hours            
Probability and distributions of asset prices, Modeling Risk Factors, Measurement of Market risk - Varianc
Weighted Moving average, Interest risk measurement - Bond Duration, Modified bond duration, DV 01, Bond
Default probability, Exposure at default, Probability of Default, Loss given default, Expected default frequen
unexpected loss, Altman’s Z Score model.

UNIT III Volatility Measurement                                                               

Hours                                                                                                              
Concept of Volatility, Types of volatility- Historical, Implied, Realized, Stochastic, Asset Pricing – Behaviour
Motion, Weiner Process, Markov Process, Volatility modelling, ARCH & GARCH processes, Stylized fact
leverage effect, volatility clustering, asymmetric volatility. 

UNIT IV Value-at-Risk                                                                                                                10 Hour

Concept, Computation of Value at Risk using variance-covariance approach, Historical simulation method, Mon
testing and back testing.

UNIT V Currency Risk Analysis                                                                                                 8 Hours

Concept, currency risk analysis in global investing, risk environment in Indian forex markets, cross-currency ris

UNIT VI Integrated Financial Risk Management                                                                     8 Hours

Concept, Meaning, Definition, Integrated Risk Management Framework, Issues in risk management - operat
Issue of Governance ratings and risk in institutions, the role of risk management offices - front, middle an
Budgeting and Setting Risk Limits, limits using notional, stop loss and VAR based limits, establishing trading l
                                                                         
UNIT VII Recent trends in Financial markets and Financial risk management                    6 Hours
Recent trends in financial risk management -  fintech, digital finance, SPAN and TIMS. 

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Core Text:

a. Dun and Bradstreet, Financial Risk Management, Tata McGraw-Hill

Reference Books:

a. Peter Christoffersen (2011), Elements of Financial Risk Management, Academic Press

b. Cheng-Few Lee,  Alice C. Lee,  John Lee (2010), Handbook of Quantitative Finance and Risk Managem
3.Philippe Jorion (2010), Financial Risk Manager Handbook + Test Bank: FRM Part I Part II, Wiley Finan

Course Name: Behavioural Finance Course Code: BFIB544A

Total number of hours: 60 Hrs Credits: 4
Course Description: This course is designed to provide an overview of an exciting new and
fast growing area in finance, which takes as its premise that investment decision-making and
investor behaviour are not necessarily driven by 'rational' considerations but by aspects of
personal and market psychology. Behavioural finance recognises that our abilities to make
complex financial decisions are limited due to the biases and errors of judgement to which all
of us are prone. This course introduces cognitive biases, discusses the impact of such biases on
the financial decision-making, and explores the behaviour of individual investors, fund
managers and corporate managers.
Course Objectives: This course aimed at;
 Understand the differences between a behavioural finance perspective and a traditional
finance perspective
 Discuss the cognitive biases and errors of judgment that affect financial decisions
 Evaluate behavioural influences involving individuals¿ investment decisions
 Evaluate behavioural influences involving corporate (executive) financial decisions
 Discuss important developments in this new area and the associated practical insights
they provide
Course Learning Outcomes: On completion of this course, the student will be able to:
 Understand and critically discuss the differences between a behavioural finance
perspective and a traditional finance perspective
 Understand and critically discuss the cognitive biases and errors of judgment that
affect financial decisions
 Critically evaluate behavioural influences involving individuals¿ investment decisions
 Critically evaluate behavioural influences involving corporate (executive) financial
decisions
 Critically discuss important developments in this new area and the associated practical
insights they provide
Pedagogy: This course uses multiple pedagogies like interactive lecture, students discussions
and PPTs, Problem solving, and research article to get an practical exposure to Behavioural
Finance.  
Syllabus

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UNIT 1 Introduction to Behavioural Finance                                                                          
10 Hours
Behavioural Finance – Overview, History of Behavioural Finance, Nature, scope, and
objective, Assumption and building blocks of behavioural finance, Behavioural Biases –
Definition and Categorisation, Differences between Cognitive and Emotional Biases.
Concepts of Heuristics and Bias, Overview of behavioural finance, Overconfidence and
individual investors, Overconfidence and professional investors. 
UNIT II Information Processing Biases and Emotional Biases         
10 Hours                                                                  
Mental Accounting Bias, Anchoring and Adjustment Bias, Framing Bias, Availability
Bias, Self-Attribution Bias, Outcome Bias, Recency Bias, Loss Aversion Bias,
Overconfidence Bias, Self-Control Bias, Status Quo Bias, Endowment Bias, Regret
Aversion Bias, Affinity Bias - Description, Practical Application, Research Review,
Diagnostic Testing and Advice.

UNIT III Cognitive Biases  and Utility Preference functions                                                        

10 Hours                                                                                                              
Introduction to Cognitive Biases, Self-deception, Framing, Overconfidence, Self-attribution,
Confirmation, Recency, Representation, Emotional biases, Regret, Denial, Hindsight, Affinity,
Self-control, Loss aversion, Cognitive information perception.
Behavioural aspects of investing, Behavioural portfolio theory, Expected rationality theory,
Expected utility as a basis for decision making, Investor rationality and market efficiency.
       
UNIT IV Behavioral factors and financial markets                                                                 
6 Hours
Efficient Market Hypothesis, Fundamental market and financial markets, Information
available
Market predictability, Asset management and behavioural factors, Limits of arbitrage model.

UNIT V Finance and Emotions                                                                                                 

6 Hours
Substance of emotion - Theories of emotions, Emotional style, Investors and types, Bubbles -
Stock market bubbles, Investor behaviour during bubbles.

UNIT VI Behavioural corporate Finance                                                                                 

10 Hours
Systematic approach to using behavioural factors in corporate decision making, Capital
structure dependence on market timing, Dividend policy – behavioral factors, External factors
and investor behavior, Active portfolio management.

UNIT VII Value Investing                                                                                      

8 Hours

79
Concepts and Applications, Neural processes during financial decision making, Measuring
risk, Understanding risk taking attitude, Risk attitudes in different domains, Neurophysiology
of risk taking.

Core Text:
1. Forbes, William, “Behavioural Finance”, Student ed, Wiley Publication

Reference Books:
1. Chandra, Prasanna, “Behavioural Finance”, McGraw Hill.
2. Parikh, Parag, “Value Investing and Behavioural Finance”, McGraw Hill.
3. Singh, Suchita and Bahi, Shilpa, “Behavioural Finance”, Vikas.
4. Montier, James, “Behavioural Finance”, Wiley & Sons.
5. Baker and Riccardi, “Investor Behaviour – The Psychology of Financial Planning and
Investing”, Wiley Publication.
6. Ackert, Lucy, “Understanding Behavioural Finance”, Cengage Learning.

Course Name: Social Finance Course Code: BFIB545A

Total number of hours: 60 Hrs Credits: 4
Course Description: This course deals with the various forms of financial products that are helpful in provi
finance stakeholders. It also helps to understand role of microfinance in the in the social finance area. It enable
how companies in social sector create sustainable social value while working profitably. This course prov
benefits from the innovations in the field social finance. It helps to develop skills needed for using crowd fund
Course Objectives: The course will help students understand the concept of impact investing and shi
entrepreneurs’ for-profit business model to social entrepreneurship. This course will provide a comprehensive
on social issues and try to come up with innovative business ideas that have a strong social mission embe
operations. Thus to create “market ready” social enterprises.
Course Learning Outcomes: On having completed this course student should be able to:
CLO1 Understand the concept of social finance and its stakeholders.
CLO2 Demonstrate knowledge of the historical origins of social finance and impact investing, including the
innovations in social finance
CLO3 Synthesize the opportunities and barriers to impact investing for individuals, institutions, fu
governments; understand the pioneer gap in funding the start-up of social enterprises working with communitie
CLO4 Exhibit knowledge of Social Finance Regulators and Credit Rating Models for Social Finance
Exhibits knowledge of sustainable finance and the relevance of sustainability considerations to su

80
Sustainability Development Goals.
Pedagogy: This course uses multiple pedagogies like interactive lecture, student’s discussions and PPTs, resear
and simulations.
Syllabus

UNIT I Introduction to social finance 4 Hours

Meaning, Definitions, Concepts of Social Finance, Stakeholders of social finance , Advantages and Disadvant
Legal framework of social finance ,Future of Social Finance, Spectrum of social finance, The lifecyc
Instruments of Social Finance,

Unit II: Sustainable Finance in Context

Concept of Sustainability, MDG and SDG goals, International Agreements on Climate Cha
Development, The Five Pillars of Sustainable Finance , Green Bonds and Green Loans , Introductio
Social and Governance (ESG) factors

UNIT III : Microfinance and Social Financial Inclusion : 4 Hours

Introduction – Meaning, Definition, Features of Microfinance - Stakeholders in Microfinance – Stakeholders De
products, Role of traditional financial system in meeting the demand. Recent innovations in the financial mark
stakeholders. Pro-poor financial innovations, pro-poor urban finance, Role of social finance in financial inclusio

UNIT IV Social Enterprise and Impact Investing: 4 Hours

Introduction – Meaning, Definition and Features of social enterprises and impact investing - Social enterprises
social enterprises- Venture capital and private equity, - Equity Infusion - Strategies adopted by investors in soci
Sustainable Social Value Creation - Profitability and issues related to profitability in social enterprises - balanci
investors and social entrepreneurs – Measurement of social impact of impact investing

UNIT V Crowd funding 04 Hours

Introduction – Meaning, Definition, Features of Crowd funding - Origin and development – Legal status of c
Crowd funded projects in India and other countries – Types of Crowd funding –Legal framework for C
Guidelines on crowd funding,-

81
Core Text:
O.C. Rana and Hem Raj (2016) Himalaya Publishing House ,Micro Finance
Alex Nicholls, Rob Paton, and Jed Emerson(2015) , Oxford University Press, Social Finance
www.citi.groups.com social finance report

Basket Courses: International Business

Course Name: International Marketing Course Code: BFIB541 B

Total number of hours: 60 Hrs Credits: 4
Course Description: This course explores the development of international marketing
programs from the determination of objectives and methods of organization through the
execution of research, advertising, distribution, and production activities. Students examine the
international similarities and differences in marketing functions as related to the cultural,
economic, political, social, and physical dimensions of the environment. Students also
consider the changes in marketing systems and the adoption of marketing philosophies and
practices to fill conditions in different countries.
Course Objectives: 
1. Apply the key terms, definitions, and concepts used in marketing with an international
perspective.
2. Evaluate different cultural, political, and legal environments influencing international
trade.
3. Apply basic internationally oriented marketing strategies (total product concept, pricing,
place, and promotion).
4. Discuss the role of information technology in a global company's decision making process.
5. Define creative international market entry strategies.
Course Learning Outcomes: Upon satisfactory completion of this course competency, a
student should be able to:
CLO1:  Demonstrate an understanding of basic international marketing concepts, theories,
principles, and terminology.
CLO2: Analyze the marketing process and knowledge of the impact of environmental factors
(cultural, economic, institutional, legal and political) on international marketing activities.
CLO3: Understand the basics of marketing mix elements in a global perspective
CLO4: Identify the new technologies that firms utilize when marketing their products in host
countries.
CLO5: Develop strategies for dealing with marketing communication.
Pedagogy: This course uses multiple pedagogies like interactive lecture, students discussions
and PPTs, research article, case studies.
Syllabus

UNIT I                                               Basic                                                                                 8
Hours Introduction to Global Marketing  

82
Principles of Marketing: Competitive Advantage, Globalization, and Global Industries, The
Importance of Global Marketing, Forces Affecting Global Integration and Global Marketing
the Scope and Challenge of International Marketing.

UNIT II                                        Conceptual                                                                      8

Hours 
International Segmentation and Positioning
Global Market segmentation, Assessing Market potential and choosing Target Markets,
Targeting and Target Market strategy options, Positioning.
UNIT III                                            Conceptual                                                                       
8 Hours                                                                                                              
Brand and Product Decisions in Global Marketing
Basic Products Concepts, Basic Branding Concept,  A Need-Based Approach to Product
Planning “Country of Origin” as Brand Element Extend, Adapt, Create: Strategic Alternatives
in Global Marketing, New Products in Global Marketing, Theory of New Product Lifecycle
and its implications. 

UNIT IV                                                      Basic
8 Hours
Pricing Decisions- Basic Pricing Concepts
Global Pricing Objectives and Strategies, Environmental Influences on Pricing Decisions
Global Pricing: Three Policy Alternatives, Gray Market Goods, Dumping Price Fixing,
Transfer Pricing, Countertrade.

UNIT V                                                        Conceptual                                                              
8 Hours
Global Marketing Channels and Physical Distribution
Distribution Channels: Objectives, Terminology, and Structure, Establishing Channels and
Working with Channel Intermediaries, Global Retailing, Types of Retail Operations, Trends in
Global Retailing, Global Retailing Market Expansion Strategies, Physical Distribution, Supply
Chains, and Logistics Management.

UNIT VI                                                       Conceptual                                                              
10 Hours
Global Marketing Communications Decisions 
Global Advertising ,Advertising Agencies: Organizations and Brands, Creating Global
Advertising, Global Media Decisions ,Public Relations and Publicity. Sales Promotion,
Personal Selling, and Special Forms of Marketing Communication: Sales Promotion, Personal
Selling , Special Forms of Marketing Communications: Direct Marketing, Support Media,
Event Sponsorship, and Product Placement

UNIT VII                                               Conceptual                                                                    

10 Hours
Global Marketing and the Digital Revolution
Brief History on Digital Revolution, Convergence, Value networks and Disruptive
Technologies, Global E-commerce, Website design and Implementation, New product and

83
Services: Broadband, Cloud computing, Smart-phones, Mobile advertising and Mobile
commerce, Mobile music, Mobile and online gaming, Mobile Payments, Streaming video,
Internet phone service, Digital Books and Reading devices, Wearable's  
Core Text:
2. Warren J. Keegan & Mark C.Green (2018). 9th Edition, Global Marketing, Pearson
Education
Reference Books:
4. Caterora. P,  Gilly .M & Graham. J (2011). 15th Edition, International Marketing, Tata-
McGraw-Hill Publications
5. Czinkota M.R., Ronkanen, I.A. M.H (2013). 10 h Edition, International Marketing.
Cengage Learning.
6. Holensen Svend & Banerjee Madhumitha (2010). 4th Edition, Global Marketing with a
special Indian Focus, Pearson Education.

Course Name: International supply chain management  Course Code:         BFIB542B

Total number of hours: 60 Hours Credits: 4

Course Description: International Supply Chain Management is a course aimed at

familiarizing students with the basic knowledge of interconnectivity between various
stakeholders in business and how products/raw materials move from one end of the cycle to
the other end. In addition to that, students will be exposed to the major changes in supply chain
operations in both the domestic and the international context.

Course Objectives:

Course Learning Outcomes: On having completed this course student should be able to:
CLO 1: To demonstrate the "state of the art" in supply chain management strategies.
CLO 2: To develop an awareness of how the different strategies can enhance SCM
competitiveness
CLO 3: To analyse the process to deliver optimal SCM quality
CLO 4: To analyze the different SCM roles AND strategies and its implications
CLO 5: To determine the operational processes for managing the SCM encounter to achieve
internal and external customer satisfaction
CLO 6: To design the services of 3 PL and 5 PL and their changing the concept of SCM in
national and international markets.

Pedagogy:

UNIT –I                                                                                                                 9 Hrs  
Level of Knowledge: Basic
INTRODUCTION TO SUPPLY CHAIN AND GLOBAL STRATEGY 
Insight into global trade and global supply chains, Expertise in emerging markets and global
supply chains,Best practices for strategic global supply chain management, integration of
global supply chain functions, Strategic benefits 

84
UNIT -II                                                                                                                 9 Hrs  
Level of Knowledge: Basic
IMPLICATIONS OF INDUSTRY GLOBALIZATION DRIVERS FOR SUPPLY CHAINS
Ways to identify key market global drivers, Knowledge of how market globalization drivers
influence supply chains, Exploration of the declining role of governments as producers and
customers, and how their new role adds value for global supply chainsHow competitive
globalization drivers better facilitate global supply chains, The influence of competitive
globalization drivers, including the increase in world trade levels, increased “born-global”
companies and the growth of global networks.

UNIT –III                                                                                                              9 Hrs

Level of Knowledge: Conceptual
EVALUATING GLOBAL SUPPLY CHAIN INFRASTRUCTURE
Analysis of transportation, communication, utilities and technology infrastructure, Supply
chain security, risks and value, Legal considerations international contracts and insurance
issues, Commercial documents and customs clearance,International commerce terms
international contracts and insurance issues, Commercial documents and customs clearance,
International commerce terms

UNIT – IV                                                                                                              8 Hrs  

Level of Knowledge: Conceptual
LEVERAGING LOGISTICS IN GLOBAL SUPPLY CHAINS
How to design a global logistics strategy, Managing global inventory,Global packaging and
materials handling, Understanding of global distribution centers, Ocean, air, land and
intermodal transportation

UNIT –V                                                                                                                8 Hrs

Level of Knowledge: Conceptual
PURCHASING IN GLOBAL SUPPLY CHAINS
Key elements of a global purchasing strategy, moving from international to global purchasing,
types of global purchasing strategies, strategies for outsourcing and off-shoring, selecting
suppliers and designing global supplier networks

UNIT – VI     
Level of Knowledge: Conceptual                                                                    8 Hrs
MAXIMIZING OPERATIONS IN GLOBAL SUPPLY CHAINS
Creating global operations strategy, strategic make or buy decisions in global supply chains,
total cost analysis in global supply chains, process-based quality standards Comprehension of
the Supply Chain Operations Reference Model, Using a first-party logistics (1PL), 2PL, 3PL,
4PL,5PL supplier

UNIT – VII                                                                                                            9 Hrs

Level of Knowledge: Conceptual
Introduction to Quality
‌Introduction‌ ‌to‌ ‌Quality,‌ ‌Fundamental‌ ‌Factors‌ A ‌ ffecting‌ ‌Quality,‌ ‌Control,‌ ‌need‌ ‌For‌ ‌control,‌
‌Quality‌ ‌inspection,‌ ‌types‌ ‌of‌ Q
‌ uality‌ ‌control,‌ S ‌ teps‌ ‌in‌ ‌quality‌ ‌Control,‌ O ‌ bjectives‌ ‌of‌ ‌Quality

85
Control,‌ ‌benefits‌ ‌of‌ ‌quality‌ ‌Control,‌ s‌ even‌ ‌Tools‌ ‌for‌ ‌quality‌ ‌control,‌ ‌Causes‌ ‌of‌ V
‌ ariation‌ ‌in‌
Quality,‌ ‌statistical‌ ‌process ‌Control,‌ ‌quality ‌Circles.‌ Concept Of quality Assurance and Total‌
‌quality‌ Management.‌ six Sigma

 
Core Text:
Long, D. (2003). International logistics: global supply chain management, Dordrecht, The
Netherlands: Kluwer Academic Publishers
 
Reference Books:
1. Sanders, N. R., & Sanders, N. R. (2012). Supply chain management: A global perspective, 
J. Wiley & Sons.
2. Branch, A. E. (2008). Global supply chain management and international logistics.
Routledge

 
ASSESSMENT OUTLINE

Components of CIA-I                                                                                                 20 Marks

•   

Components of CIA-II                                                                                           25 Marks

 
Mid Term Exam
Syllabus: Unit I,II,III
   Pattern
•   

Components of CIA-III                                                                                          20 Marks

 
Expectations from the students: 
 

86
Course Name: Marketing Sentiment and Opinion Course Code:    BFIB 543B
Mining

Total number of hours: 60 Hours Credits: 4

Course Description: This course fits nicely into the big data emphasis of today’s learning environment as
analysing both non-structured enterprise data and structured syndicated data topic- wise, because emerging di
popularity of social media have created massive amounts of data with the potential to reveal insights
preferences and behaviours. The tools for producing information about market and competition and for evalu
characteristics are introduced to complement other major analytics. Note that this course is not designed to tr
analytics/tools introduced, but to give an overview of a wide range of analytics/tools that are impo
consumer/audience related strategies. With this background, students are strongly encouraged to find resource
sharpen their analytics skills.

Course Objectives:
 To recognize the building blocks of sentiment and opinion mining process for analysing effective ma
 To understand the insight learnt from data mining and audience analytics.
 To examine the role of analytics tool to understand media audience and consumer data.
 To evaluate effectiveness of competitive intelligence analysis tools in firm performance
 To develop theoretical and practical knowledge of text mining in the field of marketing.

Course Learning Outcomes: On having completed this course student should be able to:
CLO 1: Summarizing various sentiment and opinion mining processes for formulating efficient marketing strate
CLO2: Apply the insights learnt from the digital and communication data to design marketing programs.
CLO3: Examining the role of analytics tool to understand media audience and consumer data.
CLO 4: Evaluating the effectiveness of competitive intelligence analysis tools in firm performance
CLO 5: Interpret the knowledge of text mining in the field of marketing.

Pedagogy: The subject will include discussions, ppts, guest lectures and other modes of experiential learning

UNIT –I Building Blocks of Sentiment and Opinion Mining                                                                              

Hrs
Definition of sentiment Analysis-Types of sentiment Analysis-Importance of Sentiment Analysis-Real time u
sentiment analysis- Algorithms used in sentiment Analysis (supervised & unsupervised)-Real time use
Algorithms-Challenges in sentiment analysis
UNIT -II   Data Mining                                                                                       8 Hrs  
Importance of Data in Analytics-Decision Making in the world of Data driven Business-Complexity/Opportu
Analytics-Audience Analytics-Need for audience analytics- Sources of data for audience Analytics-Audienc
audience profiling in a connected World-Challenges in Social Media Data-Social Media Monitoring-Socia
Digital metrics in analysing content.

UNIT –III Text Mining 9 Hrs

Definition of Text mining- Uniqueness of Text Mining-Dealing with unstructured Data-Challenges with
Preparation for text Mining-Definition of text analytics- Tokenization-Types-Text Parsing-Stages in Text A
Quintuple, Sentiment classification (doc level, sentence level)-Types of Opinion Mining.

87
UNIT – IV  Converting Sentiment and Opinion Data to Insights                                                                   
8 Hrs  

Importance of qualitative data in market research- qualitative data types- primary data collection methods (inter
video file extraction)-Open ended questions for qualitative Analysis-Comparative analysis of collected data (NV

UNIT –V  Qualitative Analysis of Customer Sentiments using Python 10 Hrs

Introduction to Python-Built in capabilities of Python-Numpy-Pandas-String & Text Processing-regex

UNIT – VI   Text Collection & Transformation 10 Hrs

Process of text collection & Transformation-Sources of text data-NLTK library-brown categories-punct-lemma

                          
   
UNIT – VII Converting Sentiment and Opinion Data to Insights                   7 Hrs
Process of organizing, writing, framing, and refining analytics reports and aligning analytic results wit
preferences- tools and concepts of data visualization.
 

Core Text:
Linoff, G. S., & Berry, M. J. (2011). Data mining techniques: for marketing, sales, and customer relationship m
Sons.
Reference Books:
1. Liu, B. (2015). Sentiment analysis: Mining opinions, sentiments, and emotions. Cambridge University Press
2. Nageshwar Rao (2021). Core Python Programming, Dream-Tech Publishers. India.

Course Name: Service Marketing Course Code: FIB544B

Total number of hours: 60 Hours Credits: 4
Course Description: The curriculum is designed for students with careers in services and
goods industries with high service components. The course improves students’ understanding
of distinctive aspects of services marketing and enhances their ability to apply marketing
strategies to create, communicate, and deliver customer value in the service economy.
Course Objectives: 
Course Learning Outcomes: On having completed this course student should be able to:
CLO1: Developing an understanding of the challenges involved in marketing and managing
services and Identifying the differences between the marketing of services and the marketing
of manufactured goods
CLO2: Identifying and analyzing the various components of the services marketing mix  
CLO3: Understanding key issues concerning the management and measurement of service
quality and customer satisfaction  
CLO4: Appreciating the intertwined role of service personnel and customers with respect to
service delivery, failures, and recovery issues  
CLO5:Identifying strategies to address various service organisation issues; and developing

88
critical workplace-related skills through group work.
Pedagogy: 
UNIT –I 6 Hrs
Level of Knowledge: Basic
Creating Value in Services Economy: Introduction to Concepts, Services in global
Economy-Four Broad Categories of Services: People Processing-Possession Processing-
Mental Stimulus Processing and Information Processing-7P’s of Services Marketing-
Framework for Developing Effective Services Marketing Strategies
UNIT -II 9 Hrs
Level of Knowledge: Basic
Understanding Service Consumers& Positioning Services in Competitive Markets
Three stage model of service Consumption-Pre-Purchase Stage-Service Encounter Stage-Post-
Encounter Stage-Customer Driven Marketing Strategy (3C’s and STP)-Positioning Digital
Services and Platforms
UNIT –III 9 Hrs
Level of Knowledge: Conceptual
Applying 4P’s of Marketing to Services
Understanding Service Products-Branding Services-New Service Development-Service
Distribution-Service Facility Location-Pricing Strategy Stands-Fairness and ethical concerns
in Service Pricing-Service Marketing Communication Mix
UNIT – IV 9 Hrs
Level of Knowledge: Conceptual
Designing Service Processes
Service Process-Designing and documenting service Process-Developing Service Blue Print-
Customer Participation in Service Process-Self Service Technologies, Service Robots and
Artificial Intelligence-Service Robots in Frontline
UNIT –V 9 Hrs
Level of Knowledge: Conceptual
Managing Relationships and Building Loyalty
Search for Customer Loyalty-Building a Foundation for Loyalty-Strategies for Developing
Loyalty Bonds with Customers-Strategies for Reducing Customer Switching-CRM:
Technological Applications of CRM in Services Marketing.
UNIT – VI
Level of Knowledge: Conceptual           9 Hrs
Improving Service Quality and Productivity
Integrating Service Quality and Productivity Strategies-Identifying and Correcting Service
Quality Problems-Measuring Service Quality-Defining and Measuring Productivity-Improving
Service Productivity.
UNIT – VII 9 Hrs
Level of Knowledge: Conceptual 
Building a World Class Service Organization
Customer satisfaction and Corporate Performance-Wallet Allocation Rule-Creating world
class Service Organization-Cost Effective Service Excellence.

Core Text:
Wirtz Jochen, Lovelock Christopher (2022). Services Marketing: People Technology

89
 Strategy, 9th Edition, World Scientific Publishing Co. Inc. Singapore.

Reference Books:
1. Valarie A Zeithaml (2017). Services Marketing: Integrating Customer Focus Across the
Firm, 6th Edition, McGraw Hill Education.
2. Rama Mohan Rao.K (2011). Services Marketing, 2nd Edition, Pearson Education India.
ASSESSMENT OUTLINE

Components of CIA-I                                                                                                 20 Marks

Components of CIA-II                                                                                               25 Marks

Mid Term Exam 

Syllabus: Unit I,II,III
      Pattern

1.

Components of CIA-III                                                                                              20
Marks

Expectations from the students:  

Assessment Map to Learning Goals and Outcomes

PLG2 PLG4 PLG5

PLG 1 Critical Social PLG3 Ethical Global
thinking Resp. Communication sensitivity awareness
Assessment 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3
CIA I   √       √           √ √
CIA II    
MID
TERM               √           √  
CIA II    √  √                   √    

Course Name: Export and Import Course Code: BFIB545B

Management

Total number of hours: 60 Hours Credits: 4

Course Description: 

90
This course is aimed at providing substantial knowledge and insights to students who
aim to pursue a career in International operations. The course is structured to
deliberate the real world scenarios in export and import procedures. It will also
provide insights on the interactions that happen between the various developed and
developing nations across the globe in terms of trade and tariffs.
Course Objectives: 
This course attempts:

 To provide clear insights on export and import procedures in international trade

 To sensitize students about the various governing bodies and agreements in
international trade
 To enrich the students on practical nuances of differences in business models
across countries.

Course Learning Outcomes: On having completed this course student should be able to:
CLO1: Identify the different aspects of International Commercial Terms in analysing the
Export and Import Procedures.
CLO 2: Conduct a Qualitative scan to evaluate the Operational Model suitability  for an
organisation's international business opportunities.
CLO 3: Identify and interpret relevant international Export documents, in relation to Customs,
Warehouse, other local institutions that support an organisation's integrative trade initiatives.
CLO 4: Examine the Conceptual challenges in respect of the Air and Sea Shipments.
CLO 5: Analyse India’s EXIM strategy in terms of the Trade Agreements with rest of the
World.
Pedagogy: Lecture, PPTs and Presentations.
Syllabus

UNIT –I INTRODUCTION TO EXPORT AND IMPORTS

10 Hrs
Level of Knowledge: Basic
 
Introduction of International Business; Definition of International Business, Nature and Scope
of International Business, Exporting, Importing and Countertrade Settlement through
NOSTRO and VOSTRO Accounts, Statutory Basis of International Business Introduction to
India’s Foreign Trade Policy. International Commercial Terms (INCOTERMS) – Need,
Groups, Ex-works, FOB, FAS, CFR, CIF.

UNIT -II QUALITY SYSTEMS AND OPERATIONAL MODELS IN EXIM

10 Hrs
Level of Knowledge: Basic

91
Quality Systems – ISO 9000 series, Patenting, Project, Import and Export (Contract, Turnkey,
Civil Construction, Services), EPZs, EOUs, TPs & SEZs.

UNIT –III EXPORT DOCUMENTATION

10Hrs
Level Knowledge: Conceptual
Customs Act., Ware housing, Tariffs, Refund and Recoveries of customs, Rebates and Special
facilities.

UNIT – IV  TYPES OF SHIPMENTS 15 Hrs

Level of Knowledge: Conceptual
Air and Sea Shipments – Procedure, Liner Freight, Containerization, Cargo claims, Export of
essentials and various other products – software, fruits and vegetables, floriculture products

UNIT –V  EXIM IN INDIA AND BEYOND

15 Hrs
Level of Knowledge: Conceptual
 
Provision and restrictions for import and export in India, Trade agreements between India and
rest of the world, current trade barriers and mechanisms of International trade in India

Recommended Books:

Rakesh, M. J. (2013). International Business, New Delhi, Oxford University Press

Laura, H. & Werhane, P. H. (2013). The Global Corporation, Routledge Taylor &
Francis Group, New Delhi
John, B. C., & Parboteeah,K. P. (2011).

92
Course Name: Internship Project Course Code: BBH581
Total number of hours: 30 Hours Credits: 2
Course Description: Internship project is an opportunity to students to learn the real-time structure,
operations and practices of organization by undertaking training in business organization for a month
and half period of time. During this period students spend in various functional departments of
organization and reporting their learnings to their guides.
Course Objectives: The objective of the summer internship is to provide an opportunity to the
students to get exposed to the cross functional work culture of organizations. Students are required to
undergo summer internship for a period of minimum 6 weeks.
Course Learning Outcomes: On having completed this course student should be able to:
CLO1: Learn about the organization’s structure, products and services
CLO2: Learn the various processes and systems within the company and their related area of
operations.
CLO3: Learn the work and culture of the organization
CLO4: Analyse whether the companies’ visions, missions, core values and strategies are in proper
alignment
CLO5: Learn about the various functional departments such as Marketing, Finance, H.R., etc,.
Pedagogy: Practical

Unit-1: 20 hours
Identifying companies for internship, obtaining approval from guide, Undertaking internship in
stipulated time period. Learning company vision, mission and strategic goals. Working with various
functional departments. Preparing weekly report and get approval.

Unit-2: 10 hours
Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce
examination.

Course Name: Self Enhancement Skills Course Code: BBH511F

- Finance

Total number of hours:30 Hours Credits: 0

Course Description
Finance professionals usually work with large volumes of numerical data. Successfully
handling such data is based on the ability to organize and structure it meaningfully to render
them useful to senior management for decision making. This demands creation of robust and
dynamic financial models facilitating accurate and efficient analysis of historical data and

93
appropriate projection of financial performance. It is an accepted fact such financial model is
critical to achieving correct valuation analyses. The importance of sound financial modeling
skills, deep understanding of valuation methods and the assessment of outputs of valuations
for finance professionals are well appreciated in the market. This course concentrates on
efficient, robust and flexible financial models to report and analyze historical data, prepare
future projections and present integrated financial statements, key financial ratios, outputs in a
logical, summarized and effective manner. The course also introduces basics of business
valuation, various valuation methods and interpretation of the results of valuation.
Learning Objectives
To understand and apply these skills with the help of examples specially devised to
demonstrate alternate ways to compute various financial parameters.
Learning Outcomes To develop well-structured, robust and dynamic financial models to
perform independent business valuation
Module 1 Time value of Money and Capital budgeting in Ms Excel (10 hours)
Introduction to Finance function in Ms Excel – Time Value of money –Application of MS
Excel in computing of free cash flow - Capital budgeting (NPV and IRR) using MS Excel
Module 2 Valuation using MS Excel (10 Hours)
Valuation- Valuation of shares and Bonds using MS Excel – Estimates for Valuation using MS
Excel – Valuing a business
Module 3 –Analysis of Financial Performance and Security Analysis (10 Hours)
Analysis of Financial Performance and Security Analysis– Company analysis, Risk and Return
of shares compared with market index and Ratio analysis using MS Excel –Altman Z score
model for prediction of bankruptcy- Technical analysis
Recommended Books: Dr. Amit A. Naik, Research Methodology in Accounting and Finance,

HPH, New Delhi, 2018

BFIB511I-SELF ENHANCEMENT SKILLS I-IB

Total Teaching Hours For Semester: 30

No of Lecture Hours/Week: 2

94
Max Marks: 50
Credits: 2

Course Description and Course Objectives

COURSE DESCRIPTION:The course is designed to understand and apply context of
international business skills with the help of examples specially devised to demonstrate and 
impart sound knowledge about Global Business operations through lectures, seminars, case
studies and Group Discussions to make learning challenging.

COURSE OBJECTIVE: This main objective of this course is to make the students familiar with
the fundamental basics of International Business, Economic Relations and latest trends in the
developed countries. The course will equip the students to analyse the impact of changes in the
international business and it’s environment on India’s Foreign Trade and to assess the prospects
of promoting exports to the other countries.
Course Outcomes
1.CO1 - his main objective of this course is to make the students familiar with the fundamental
basics of International Business, Economic Relations and latest trends in the developed
countries. The course will equip the students to analyse the impact of changes in the
international business and it?s environment on India?s Foreign Trade and to assess the
prospects of promoting exports to the other countries.

Unit-1
Teaching Hours:15

Syllabus Unit Mapping

1.Development Needs:Global,
2.Skill Focused:Skill Development,
3.Integration of Cross Cutting Issues:Sustainability,
Introduction to International Business
Concepts and Dimensions, Globalization Process and Forces, World Trading Systems and
Institutions 
 

Unit-2
Teaching Hours:15

Syllabus Unit Mapping

1.Development Needs:Global,
2.Skill Focused:Skill Development,
3.Integration of Cross Cutting Issues:Sustainability,
Contemporary Development and Issues
 Dynamic trade environment, critical and emerging technologies, India’s foreign policy, Risk
management, Policy decisions and its impact on business, Emergence of start-up and its impact
on international business.
 

95
Essential References
1.       Charles, H. (2011). International Business: Text & Cases, New Delhi, Tata McGraw Hill
Recommended References
1.       Rakesh, M. J. (2013). International Business, New Delhi, Oxford University Press
1.       Laura, H. & Werhane, P. H. (2013). The Global Corporation, Routledge Taylor &
Francis Group, New Delhi
2.       John, B. C., & Parboteeah, K. P. (2011). International Business: Strategy and
the Multinational Company, Routledge Taylor & Francis Group, New Delhi
3.       Varma, S. (2013). International Business, New Delhi, Pearson Publication
Evaluation Pattern
CIA I-25

CIA2-25

6th Semester 

96
Course Name: ‌Production and Operations‌‌Management‌  Course Code: BBA631
Total number of hours: 60 Hours Credits: 4
Course Description: Production and Operations Management (POM) is concerned with the management of
resources and activities that produce and deliver goods and services for customers.  Efficient and effective
operations can provide an organization with major competitive advantages since the ability to respond to
customer and market requirements quickly, at a low cost, and with high quality, is vital to attaining
profitability and growth through increased market share. The course focuses on the basic concepts, issues, and
techniques for efficient and effective management of production and operations.

Course Objectives: 
● To provide an outline about the concepts, principles and theories related to Production and Operations
management
● To understand the importance of Production and operations management and its related functions to
the organization.
● To enable the students to apply the concepts, principles and theories of production and operations
management to real time scenario.
● To evaluate the various process, approaches and strategies for managing the operations in organization
● To provide solutions to issues pertaining to production and operations management.

Course Learning Outcomes: On having completed this course student should be able to:
CLO1‌ ‌Compare ‌the‌ ‌key‌ ‌concepts‌ ‌and‌ ‌issues‌ ‌of‌ ‌production and
operations‌ ‌management‌ ‌in‌ ‌manufacturing‌ ‌and‌ s‌ ervice‌‌organizations.‌ ‌ ‌
CLO2‌ ‌Identfiy‌ ‌the‌ ‌strategic‌ ‌role‌ ‌of‌ production and
‌operations‌ ‌management‌ ‌in‌ ‌attaining‌ ‌competitive‌ ‌advantage‌ ‌for‌ ‌a firm.‌ ‌
CLO3‌ ‌Analyse ‌and‌ ‌relate‌ ‌production and operations ‌management‌ w ‌ ith‌ ‌other‌ ‌key‌ ‌departments‌ ‌of‌ ‌a‌
‌firm.‌ ‌
CLO4‌A ‌ ssess ‌emerging‌‌and‌‌important‌‌topics‌‌related‌‌to‌‌production‌‌and‌‌operations‌‌management.‌ ‌
CLO5‌ D ‌ esign,‌ ‌manage‌ ‌and‌ ‌control‌ ‌the‌ ‌best‌ ‌processes‌ ‌so‌ ‌that‌ ‌value-addition‌ ‌occurs‌ ‌in‌ ‌the‌ ‌most‌
‌efficient‌‌and‌‌effective‌‌way.‌ 
Pedagogy: This course uses multiple pedagogies like interactive lecture, students’ discussions and PPTs, case
studies, role plays, and form of experiential learning.

Unit‌I‌ :‌‌Introduction‌‌to‌‌Production‌‌and‌‌Operations‌‌Management‌                                 ‌09 ‌Hrs‌ ‌

Level of Knowledge: Conceptual
 ‌
Introduction,‌‌Historical‌‌Development,‌‌Concept‌‌of‌‌Production,‌‌Production‌‌System,‌‌Classification‌‌of‌ ‌
Production‌‌System,‌‌Production‌‌Management.‌O ‌ bjectives‌‌of‌‌Production‌M
‌ anagement,‌‌Concept‌‌of‌ ‌
Operations.‌‌Distinction‌‌between‌‌Manufacturing‌‌Operations‌‌and‌‌Service‌‌Operations.‌‌Operations‌ ‌
Management,‌‌A‌‌Framework‌‌for‌‌Managing‌O ‌ perations.‌‌Objectives‌‌of‌‌Operations‌M‌ anagement,‌ ‌
Managing‌‌Global‌‌Operations,‌‌Scope‌‌of‌P ‌ roduction‌‌and‌O‌ perations‌‌Management.‌ ‌
 ‌
97
Course Name: Business Laws Course Code: BBA632
Total number of hours: 60 Hrs. Credits: 4
Course Description:  A law that governs the dealings regarding commercial matters, quietly known as bus
Law, a branch of civil law comprises governance of commercial and business transactions in both the public
Business law helps to resolve the business disputes, maintain order and build an acceptable standard when it co
business, government and customers. A better understanding of legal matters also provides a manager with a fr
decision can be made. This course covers important sub branches of Business Laws, such as Contract Law,
Law, Consumer Protection Law, Competition Law, Law of Sale of Goods and Cyber Law etc.
Course Objectives:
1. To create awareness on different aspects of Indian Contract Act and contract of guarantee with their applicati
2. To develop an understanding of legal facts & solutions to matters of Intellectual Property Rights and Sale of
3. To discuss the provisions related to matters related to Competition Act and Cyber laws
4.To describe the regulatory framework to be adopted to issues related to Consumer Protection.
5.To guide the process for building possible legal defence and solution to cases revolving around different aspe
its engagements.
Course Learning Outcomes: On having completed this course student should be able to:
CLO1: Demonstrate awareness of different aspects of Indian Contract Act and contract of guarantee with its ap
CLO2: Identify legal facts and solutions to issues related to Intellectual Property Rights and Sale of goods.
CLO3: Interpret the legal intricacies of Competition Act and Cyber laws.
CLO4: Choose an appropriate legal framework for dealing with issues related to Consumer Protection
CLO5: Propose possible legal defence and solution to cases revolving around different aspects of business and
Pedagogy: This course uses multiple pedagogies like interactive lecture, students discussions and PPTs and res

Unit-1 Introduction to Law of Contracts 16 hours

 Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: D
contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. E-Contrac
for Digital Goods, Unfair terms in E-contract.
Unit-II Sale of Goods Act 5 hours

98
 The Sale of Goods Act, 1930- Definition of Goods, Types/Classification of Goods, Sale and Agreement to
Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller.
Unit-III Contract of Guarantee 4 hours

 Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, an
Surety.
Unit-IV Intellectual Property Laws 12 hours
 Meaning and scope of intellectual properties – The Patent Act of 1970, objects, definition, inventions, pa
inventor, procedure for grant of process and product patents, rights to patentee –brief overview of infringem

 The Copyright Act, 1957- Meaning – Its uses and rights.

 The Trade Marks Act, 1999 – meaning and registration procedures.

-Brief overview of Infringement and Remedies

Unit-V Competition Act 8 hours

 The Competition Act, 2002- Concept of Competition, Development of Competition Law, Anticompetitive
of dominant position, combination, regulation of combinations,
Brief overview about:
-Competition Commission of India
-Appearance before Commission
-Overview Compliance of Competition Law
-Types of Offence and penalty.

Unit-VI Law of Consumer Protection 10 hours

 Consumer Protection Act 2019:
Back ground & definitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, service, rem
A brief overview of :
-Consumer Protection Council
-Consumer Redress Agencies
-District Forum
-State Commission and National Commission
Unit-VII Cyber Laws 5 hours

 Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to pira
offences and penalties. 
Reference Books:
Avtar, S. (2011). Principles of Mercantile Law (9th Edition), Eastern Book Company, New Delhi.
Kapoor, N.D (2012.). Elements of Mercantile Law, Sultan Chand & Sons, New Delhi.
Padmanabhan, A. (2012. Intellectual property rights: Infringement and remedies, LexisNexis Butterworth’s, Na

99
Tulsian, P.C. (2013). Business Laws, 5th Edition), Tata-McGraw Hill Education Limited, New Delhi
Recommended Book:
Gulshan, S.S. (2013). Business & Corporate Law, Excel Books, New Delhi.

BASKET 2: FINANCE

Course Name: GST and Customs Duty Course Code: FIB641A

Total number of hours: 60 Hrs Credits: 4

Course Description: The paper is intended to provide students the knowledge of the largest
paradigm shift in Indirect Tax regime- the “Goods and Services Act”- which came into force
with effect from 1 July 2017 under the principle of One Nation- One Tax and One Market. The
course includes the structure of GST Act- procedure for registration- chargeability of GST on
supply of Good and Services - procedure to claim ITC- reverse charge mechanism- payment of
GST- returns and assessment and GST network. It also covers an overview of Customs Act
provisions with Baggage Rules

Course Objectives: 
The Objectives of the course are:
2. To understand the basic concepts of Indirect Taxation system and its transformation
from old system to Goods and Services Tax
3. To know the administration of indirect taxation system, functions and power of GST
Council
4. To understand the chargeability of GST on event of supply of goods and services
5. To identify the steps and documents essential for Voluntary or Compulsory registration
under GST
6. To find out the time and place of supply of goods and services as per GST provisions
7. To determine the value of supply of goods and services 
8. To know the eligibility and procedure to avail input tax credit
9. To understand the importance and procedure to file GST returns
To know the Customs Act regulations along with Baggage rules

Course Learning Outcomes: After completion of this course student should be able to:
CLO 1 Distinguish and identify the importance of GST with Old Indirect Taxation System in

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India
CLO 2 Identify the event of chargeability, date and time of supply of goods and services
CLO 3 Compute taxable value of supply of good and service under various scenarios
CLO 4 Match tax paid on inwards supply and tax collected on outward supply and
computation of GST payable
CLO 5 Compute Assessable value and Customs payable as per Customs act 
CLO 6 Distinguish General Free allowance and Prohibited goods with the help of Baggage
Rules 

Pedagogy: This course uses multiple pedagogies like interactive lecture, students discussions
and PPTs, research article and case studies.
Syllabus

UNIT I Introduction and Concept of GST                               8 Hours                                                           

    
Indirect Tax – Pre GST and Post GST – Meaning – Features – Advantages of GST-
Administration of GST- GST Council – Formations, Powers and Functions – GST Rates –
Concept: Supply- Goods and Service- Various Types of Supply- Levy of GST-Exemptions-
Taxable Person- Threshold limit- Aggregate Turnover- Consideration-Casual Taxable Person-
Small Tax Person-Forward Charge Mechanism-Reverse Charge Mechanism-Composition
Scheme- Input Tax Credit- Related Person – Distinct Person
UNIT II Registration Under GST                                                   5 Hours                                                          
          
 Significance of GST Registration – Liable for Registration – Compulsory Registration –
Procedure- Registration Certificate – GSTIN 
UNIT III Supply of Goods and Services: Place and Time                     12 Hours                                           
Taxable Under GST –Goods-Services-Significance of Consideration-Schedule I (Activities to
be treated as supply even if made without consideration), Schedule II (Activities to be treated
as supply of Goods or services) and Schedule III (Negative list)- Place of Supply to a Register
and Unregistered Person – Time of Supply – Issue of Invoice- Composition Scheme –
Advance Receipt - Reverse Charge Mechanism
UNIT IV  Value of Taxable Supply                                                                                          
8 Hours
Importance – Transaction Value- Consideration not in Money – Related Party or distinct
party- Agent-Valuation Based on Cost-Residual Method-Supply of Foreign Currency-Second
Hand goods-Lottery, Betting, Gambling and Horse Racing
UNIT V  Input Tax Credit and GST Liability                                              10 Hours                                       
Provisions-Conditions-Utilization of CGST, SGST, UTGST and IGST-Capital Goods -
Matching and Reversal of input tax credit. Computation of GST liability
UNIT VI Tax Invoice and GST Returns                                                         5 Hours                                         
Meaning- Importance- Time of Issue – Contents –HSN-Bill of Supply- Receipt and Payment
Voucher- Transportation of Goods without Invoice- Credit and Debit Notes- Different GST
Returns – Calendar for GST Returns-Electronic Liability Ledger-Electronic Credit Ledger-
Electronic Cash Ledger-Interest and Penalty – Chargeable- E Way Bill – GSP
UNIT VII Customs Duty and Baggage                                                                     12 Hours

101
Introduction – Definitions-Statutory Provisions- Dutiable Goods-Home Consumption-
Warehouse Goods-Abatement- Types: Basic Custom Duty, IGST, Protective Duties,
Safeguard Duties, Anti Dumping Duties – Valuation Under Custom – Transaction Value –
Identical Goods – Similar Goods – Deductive Value – Computed Value – Assessable Value as
per under section 14 of the Customs Act, 1962- Baggage – meaning – Prohibitions- Rules –
Jewellery, Unaccompanied Baggage –General Free Allowance (GFA) 

Essential Reading
1. Singhania and Singhania “Students guide to Income tax including GST”, Taxmann
Publication

Recommended Reading:
1. Mehrotra H.C and Agarwal  V.P “Good and Services Tax”, Sahitya Bhawan
Publications
2. Harshad.C.Chowdhry. (2019). Central Excise & Customs. Ashoda Publications.
3. V.Balachandran. (2019). Indirect Taxes. New Delhi: Sultan Chand Sons

Course Name: Financial Econometrics Course Code: FIB642A

Total number of hours: 60 Hrs Credits: 4
Course Description: Econometrics is offered as an elective course in the sixth semester with 4
credits. The course is designed to provide students with the understanding of econometrics for
analyzing financial and economic data and how to interpret the results for managerial decision
making. The course focuses on application-oriented learning and thus will follow hands-on pedagogy
and real-life data and problems where students can apply econometrics tools for analysis.
Course Objectives:
1. To make the learners to understand basic econometrics and its assumptions and impact of
violations of classical assumption
2. To help the students get comfortable with handling and working with datasets in econometric
software (EViews, Gretl, JASP or Jamovi).
3. To familiarize the students with univariate and multivariate econometrics model to analyze the
economic and financial data
4. To become familiar with methods of modelling volatility for financial time series data.
5. To facilitate in conducting the empirical econometric research using economic and financial data.

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Course Name: Financial Econometrics Course Code: FIB642A
Course Learning Outcomes: After completion of this course student should be able to:
CLO1: Identify the potential of data analysis in decision making and become comfortable with
extracting and handling data
CLO2: Apply econometric procedures to determine data characteristics
CLO3: Compare the different approaches for assessing relationships between economic/financial
variables for a defined decision making purpose
CLO4: Construct econometric models
CLO5: Appraise the implications of improper analysis for decision making

Pedagogy: This course uses various pedagogies like interactive lecture, Usage of dataset, Handling of
E-Views and Research Article discussion
Syllabus

Unit -1 Introduction to Econometrics 6 Hours

Econometrics Concepts –Nature and Scope of Econometrics-Types of Econometrics - Structure of
Data (Cross, Time Series and Panel) with examples – Theories (Finance and Economics) – Steps in
formulating Econometric model

Unit -2 Pre-Test for Econometric Model & OLS 9 Hours

Introduction to Unit -root Test (ADF & PP) – Descriptive Statistics – Correlation Matrix –
Introduction to Regression – Type of Regression – Regression vs Causation - Linear Regression:
Simple Linear Regression – Assumptions - Ordinary Least Squares (OLS) Estimation; Best Linear
Unbiased Estimators (BLUE) Desirable Properties of Good Regression Model

Unit -3: Qualitative and Quantitative Regression Model 9 Hours

Multiple Linear Regression: Ordinary Least Squares (OLS) Estimation; Underlying assumptions; Goodness-
of-Fit. Dummy variables in regression models: Qualitative regressors; qualitative and quantitative regressors,
Logistics Regression- Residual Diagnostics - Critical evaluation of the Classical Linear Regression
Model (CLRM) - Multicollinearity, Heteroscedasticity, Autocorrelation: Nature; Implications; Detection;
Remedies

Unit -4 Univariate Time Series Model 9 Hours

Auto Regressive Moving Average [ARMA], Auto Regressive Integrated Moving Average
[ARIMA], Auto Regressive Moving Average with Explanatory variable [ARMAX], Auto
Regressive Integrated Moving Average with Explanatory variable [ARIMAX]

Unit -5 Volatility models 9 Hours

Heteroskedascity, Auto Regressive Conditional Hetroskedasticity [ARCH], Generalised Auto
Regressive Conditional Hetroskedasticity [GARCH], – EGARCH, TGARCH, and PGARCH,
MGARCH
Unit 6 Multivariate Time Series Model 9 Hours
Vector Auto Regression (VAR) – Form, estimation and interpretation of result. Cointegration and
Error Correction Models (ECM). Cointegration tests – Johansen’s and ARDL - Granger causality.

103
 Course Name: Financial Econometrics Course Code: FIB642A
Unit 7 Panel Data regression 9 Hours
Introduction and form of the panel data regression model. Building panel-data regression based on
stationarity of the data. Pooled OLS model – form and limitations. Panel data regression models-
pooled OLS-Random Effects Model (REM) and Fixed Effects, Least Squares Dummy Variables
(LSDV) Models

Essential References
a) Damodar N. Gujarat and Dawn C Porter, Basic Econometrics, Fifth Edition. McGraw- Hill
b) Damodar Gujarati, Econometrics by example, First Edition, Palgrave Macmillan.
Chris Brooks. Introductory econometrics for finance. Cambridge university press.

Recommended References
Ruey S. Tsay, Analysis of Financial Time Series, John Wiley, 2010. 

Peijie Wang, Financial Econometrics, Routledge Publications.

Christian Gourieroux and Joann Jasiak, Financial Econometrics-Problems, Models, and Methods,
Princeton Series in Finance.

Jianqing Fan and Qiwei Yao, The Elements of Financial Econometrics, Cambridge.

Course Name: Strategic Cost Management Course Code:  FIB643F

Total number of hours: 60 Hrs Credits: 4
Course Description: This course covers strategic cost management techniques for analyzing
cost accounting information and thereby to provide solutions to the problems relating to
costing in an organization. It also provides students with the knowledge and analytical skills
necessary to use accounting cost information as a basis for formulating and evaluating
corporate strategies. A central theme of the course is that one of the primary functions of

104
accounting information is to facilitate the development of corporate strategies. A superior
accounting system provides an important tool for developing a sustainable competitive
advantage by enabling a deep understanding of a company’s cost structure. Further, the course
focuses on strategic cost management issues. Emphasis is placed on aligning cost system
functions with strategy.
Course Objectives: This course aimed at;
1. Inculcating skills and expertise to contribute to the strategic decision-making and
management of organisations through advanced management accounting and cost
management analysis. 
2. It locates management accounting techniques within a broader strategic framework that
examines the various decisions that organisations need to make in configuring
themselves to generate superior financial returns as well as broader notions of
environmental and social value. 
3. Through this course Students learn how to structure information search and
management accounting analysis processes to support strategic decision-making,
design appropriate decision-criteria and select from feasible decision-making options
that are supported by rigorous analysis.
Course Learning Outcomes: On having completed this course student should be able to:
CLO1   Apply advanced knowledge of strategic cost management to organisational contexts
which differ         in terms of strategy, industry, stage of development and focus. 
CLO2   Apply problem solving to provide innovative solutions into integrated and multi-
dimensional and predictive models of business performance. 
CLO3   Critically analyze an organisation’s performance in creating economic financial
returns as well as in terms of a broader notion of value, comprising environmental and social
value.
CLO4 Apply problem solving methodology to generate innovative solutions to organizational
effectiveness, efficiency and key short-term and long-term drivers of these performance
dimensions. 

Pedagogy: This course uses multiple pedagogies like interactive lecture, students discussions
and PPTs, Problem solving, and research article to get an practical exposure to strategic
framework of decision making. 
Syllabus

UNIT 1 Introduction                                                                                                                    
5 Hours
Cost – Ascertainment, Control, Reduction, Avoidance and Management; Cost Management
System; Cost Leadership Strategy; Strategic Cost Management (SCM); SCM Programme; and
Importance of SCM.. 
   
UNIT II Decision Making through Applications of Marginal Costing                                   
15 Hours                                                                     
Impact Of Key Factors Including Sales Mix, Mergers Of Two Plants / Factories, Make Vs.
Buy Decisions, Sell or Process Further, Replace or Retain, Decisions Relating to Acceptance
And Rejection of a Special Offer / Order, Selling Price Decisions, Add or Drop Products,
Product Line Decisions, Operate Or Shut Down Decisions.

105
UNIT III Activity Based Costing                                                                                                
10 Hours                                                                                                              
Inadequacies of Traditional Methods of Overhead Absorption, Concept of ABC, Kaplan and
Cooper’s approach to ABC, Cost Drivers and Cost Pools, Main Activities and their Cost
Drivers, Allocation of Overheads under ABC – Characteristics, Steps, Implementation;
Benefits and Limitations of ABC System.        

UNIT IV Learning Curve Model 

8 Hours
Concept and Phases of Learning Curve, Graphical representation, Learning Curve
Applications and Factors affecting Learning Curve, and Experience Curve.

UNIT V Just-in-Time Approach                                                                                                 

8 Hours
Concept, Philosophy of JIT, Sources of Waste, Objectives of JIT, Features and Methodology
of Implementation of JIT, Planning for adoption and Limitations of JIT Costing.

UNIT VI Target Costing                                                                                                              

8 Hours
Meaning and Definitions, Basic Concepts, Unique Features, and Cost determination procedure
under Target Costing.

UNIT VII Balanced Score Card (BSC) and other Techniques                                               

6 Hours
Concept, Objectives, Four Basic Business Perspectives of BSC - Components and Measures of
Performance; Kaizen Costing; Theory of Constraints; and Value Analysis and Value
Engineering.

Core Text:
1. J. Madegowda, Cost Management, Himalaya Publishing House, Mumbai

Reference Books:

 Horngren et al., Introduction to Management Accounting, PHI, New Delhi. 

 Don R Hansen and Maryarne M Mowen, Cost Management, Accounting and
Control, Thomson. 
 Don T Decoster and Anthony A Atkinson, Advanced Management Accounting,
John Wiley & Sons.
 Edward Blocher, Cost Management, A strategic Emphasis, TMH, New Delhi. 
 Hilton, Cost Management, TMH, New Delhi.
 Horngren, Foster and Datar, Cost Accounting, A Managerial Emphasis, PHI, New
Delhi.
 John K Shank and Vijay Govindarajan, Strategic Cost Management, Free Press,
Calcutta. 
 Kaplan and Atkinson, Advanced Management Accounting, PHI Publications, New

106
 Delhi. 
 Leslie G Eldenburg and Sussan K Wolcott, Cost Management, John Wiley &
Sons.
 Ravi. M. Kishore, Cost Management, Taxman Publications, New Delhi. 
 Roman L Weil and Michael W Maher, Handbook of Cost Management, John
Wiley & Sons.  

Course Name: Derivatives Management Course Code: FIB644A 

Total number of hours: 60 Hrs Credits: 4
Course Description: This course covers one of the most exciting yet fundamental areas in
finance – financial derivatives. This course provides in knowledge about fundamentals of
financial derivatives and its usage in the market. It covers aspects like, forwards and futures,
option. It also demonstrates pricing models for forwards, futures and options and also covers
various trading strategies to trade with derivatives markets. It also covers advanced aspects in
respect with derivatives management like, Accounting and taxation for derivatives, Option
Greeks, Span and TIMS. 
Course Objectives: This course aimed at;
1. Understand the terminology, risks and costs associated with financial derivatives. 
2. Explains mechanics of futures and forwards markets.
3. Demonstrating different pricing models for futures, forwards and options pricing.
4. Providing knowledge about various strategies for trading with derivative instruments.
5. Provide insights about accounting and taxation for derivatives. 
Course Learning Outcomes: On having completed this course student should be able to:
CLO1   Able to gain knowledge on various derivative instruments traded in derivative market
segment.
CLO2   Estimate/forecast prices of forwards and futures using different pricing models. 
CLO3   Gain knowledge on accounting and taxation for derivatives.
CLO4   Apply various models for pricing of options contracts.
CLO5   Apply various strategies for trading with derivatives instruments.
Pedagogy: This course uses multiple pedagogies like interactive lecture, students discussions
and PPTs, Problem solving, and research article to get an practical exposure to Derivatives
Management. 
Syllabus

UNIT 1 Introduction to Derivatives                                                                                          

6 Hours
Concept of derivatives, Evolution of derivatives, Participants, Functions, Exchange traded
derivatives and Over the counter derivatives, Types of derivatives, 
   
UNIT II Forwards and Futures Market                                                                                   
6 Hours                                                                     
Concept of Forward and Futures contracts, Features, Types of Forward and Futures contract,
Forward and Futures trading mechanism, difference between forwards and futures. 

UNIT III Forward and Futures Pricing                                                                                      

107
10 Hours                                                                                                              
Theories of forward and futures pricing – Cost of carry model and expectation approach,
difference between spot price and futures/forward price- basis, normal backwardation,
cantango, margin account operation.        

UNIT IV Options Market 

8 Hours
Concept of Options, development of options contract, types of options, styles of options,
options basics -  exercise price, expiration date, pay-off from options, option moneyness- ITM,
OTM, ATM, Intrinsic value and time value of option. 

UNIT V Options Pricing                                                                                                             

12 Hours
Factors affecting options pricing, Theories of options pricing model – Binomial option pricing
model, Black-scholes option pricing model, Option Greeks.

UNIT VI Options Trading Strategies                                                                                        

12 Hours
Basic strategies, Spreads- Bull spread with call, Bull spread with put, Bear spread with call,
Bear spread with put, Butterfly spread, Box spread, Combinations- Straddle, Strangle, Strips,
Straps. 

UNIT VII Other aspects of derivatives management                                                               

6 Hours
Accounting for derivatives instruments – in accordance with IFRS 7 and 9, Taxation for
derivatives, Risk Management in derivatives trading – options Greeks, use of VaR in risk
management, SPAN and TIMS. 

Core Text:
 Robert A. Jarrow and Arkadev Chatterjea (2016, Indian Edition), An Introduction to
Derivative Securities, Financial Markets, and Risk Management, Viva Books.

Reference Books:
 Jayanth Rama Varma (2011). Derivatives and Risk management. New Delhi. Tata Mc
Graw Hill
 Hull, John C., “Options, Futures and Other Derivatives”, 6th edition, Prentice Hall India.
 S.L.Gupta (2011) Financial Derivatives – Theory, Concepts and Problems. New Delhi.
Prentice
 hall publications.
1. “Futures and Options” Mumbai, BSE Book's Publication.
 Avadhani, V.K., “Security Analysis and Portfolio Management” 7th edition, Himalaya
Publication.
1.  Mahajan R., (2011), “Futures & Options - Introduction to Equity Derivatives”, Vision
Books

108
Course Name: INTERNATIONAL FINANCIAL Course Code: FIB645F
MANAGEMENT

Total number of hours: 60 Hours Credits: 4

Course Description: The players in the foreign market are increasing in numbers with the
presence of the much more liberalized policies and regulations. Students need to acquire
knowledge on the functioning of trade globally and its financial implications. Knowledge of
foreign exchange activities and the hedging of foreign exchange exposures and other related
aspects of risk coverage while doing international business shall be imparted. The objective is
to blend sound theoretical knowledge of foreign exchange economics with practical and
procedural aspects of banks and other institutions connected with foreign exchange. It also
provides understanding of risk management by banks as well as exporters and importers.
Course Objectives: 
 To generate awareness on the purpose and scope of multinational companies and the
foreign exchange market.
 To impart a sound blend of knowledge of foreign exchange economics, evolution of global
exchange rate system.
 To make students understand the causes of important financial crisis that took place in the
history of various world economies.
 To get the students acquainted to the methods of hedging foreign exchange exposures.

 To impart knowledge on international corporate strategies in diversified international

financial markets.
 To familiarize the students on the functioning of international financial institutions and
features of international financial instruments.
Course Learning Outcomes: On having completed this course student should be able to:
CLO1: To get an overview of foreign exchange regulations and appreciate the relation
between foreign trade and foreign exchange.
CLO2: To trace the evolution of exchange rate systems and appreciated the role of IMF in
global exchange rate systems.
CLO3: To understand the features and working of foreign exchange markets, quotations and
transactions in foreign exchange markets.
CLO4: To be aware of the different types of exchange exposures and appreciate the
implications on business enterprises.
CLO5: To trace the various international financial crisis and to understand its impact
CLO6: To understand the Corporate Strategy in diversified volatile International financial
markets 
Pedagogy: a) PPT for Class Lecture b) Discussion Forum for case study c) Research Article
discussion d) Numerical problem solving taking real data
UNIT –I INTRODUCTION           6 Hrs
Meaning, Features, Need, Internationalization of Financial Markets. The evolution of
Multinational Corporation, Role and Functions of multinational financial manager, Issues and
Challenges of Global Business Finance.

UNIT –II INTERNATIONAL MONETARY SYSTEM         9 Hrs

109
Evolution- Bimetallism, Classical Gold standard (1821-1914), Interwar period, Bretton woods
system (1946-1971), the post Bretton woods (1971 – Present), IMF, The current exchange rate
agreements, Fixed Versus Flexible Exchange Rate regime, European Monetary system,
Emerging Market Currency Crisis- Mexican Peso Crisis (1994-1995), Asian Crisis (1997),
Russian Crisis (1998), Brazilian Crisis (1998-1999), The currency Crisis of September 1992.

UNIT –III FOREIGN EXCHANGE MARKETS         9 Hrs

The structure of the FOREX markets, Functions of Foreign exchange markets, The foreign
exchange rates, Quotations, Bid-ask spreads, Arbitrage, Covered Interest Rate Arbitrage, The
Spot Rate, Cross Rates – Spot Market, Forward Market- Currency Derivatives. Parity
Conditions- Purchasing Power Parity, Interest Parity Theory, international Fisher Effect

UNIT – IV FOREIGN EXCHANGE RISK MANAGEMENT      

9 Hrs

Concepts- Measuring Foreign Exchange Exposure- Transaction Exposure, Translation

Exposure and Economic Exposure in accordance with IAS 21. Managing Foreign Exchange
Exposure- Forward Market Hedge, Money Market Edge, Exposure Netting, Exposure
Matching, Lead and Lag Payments, Risk Shifting, Currency Risk Sharing, Currency Collars,
Cross Hedging.

UNIT –V INTERNATIONAL CORPORATION AND CAPITAL BUDGETING     9

Hrs

Introduction, International Capital Budgeting, Incremental Cash flows, Issues in Foreign

Investment Analysis- Estimation of cash flows – Adjustment of Repatriation of Revenues
withholding Tax (Including Problems)

UNIT – VI FOREIGN DIRECT INVESTMENT AND CORPORATE STRATEGY         

9 Hrs
           
Foreign Direct Investment- Meaning, Importance, Theory of Multinational Corporation,
strategy of multinationals, Designing a global expansion strategy.

UNIT – VII INTERNATIONAL FINANCIAL INSTITUTIONS AND INSTRUMENTS 

9 Hrs
Basic Concepts: Meaning, Importance and Development. World Bank, International Monetary
Fund, Asian Development Bank. Global Depository Receipts, American Depository Receipts,
External Commercial Borrowings, Foreign Currency Convertible Bonds.

Core Text:
Shapiro Alan. C.(2012), Multinational Financial Management(9ed), Prentice Hall, New Delhi.

Reference Books:

110
1. Apte P.G (2011) , International Financial Management(6 ed), Tata McGraw Hill, New
Delhi.
2. Jeevanandam. C.  Foreign Exchange and Risk Management. New Delhi: Sultan Chand &
sons.
3. Vij, M (2010). International Financial Management (3 ed). New Delhi: Excel Books.

Assessment Map to Learning Goals and Outcomes

PLG2 PLG4 PLG5

PLG 1 Critical Social PLG3 Ethical Global
thinking Resp. Communication sensitivity awareness
Assessment 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3
CIA I   √       √           √ √
CIA II    
MID
TERM               √           √  
CIA II    √  √                   √    

BASKET COURSE 2: INTERNATIONAL BUSINESS

Course Name: DIGITAL MARKETING AND SOCIAL MEDIA Course Code: FIB
STRATEGY 641B
Total number of hours: 60 Hrs Credits: 4
Course Description: 
This course aims at understanding digital marketing strategy, tactics and changing trends in
social media platforms to target audiences who largely exposed to new media in the
contemporary periods. Marketing with specific reference to social media audiences who are
largely driving the way in which business organizations are crafting their offerings in terms of
products and services in the market. The course places emphasis on the need to understand
meta digital marketing, social media, consumer involvement and buying decisions. This course
aims to present a comprehensive overview of the major age groups in any society and their
influences on product/service offerings.

Course Objectives:
 To identify overall strategies that help to reach target audiences through social media
platforms.
 To understand digital media campaign with suitable content strategies to promote intended
business
 To explain the changing trends among millennial audiences who make up the largest block of
consumer
 To provide an insight into working with influencers to gain popularity to brands in the
digital marketing avenues
 To identify strategic decision areas for marketers aiming to attract audiences through

111
 Meta Facebook, Instagram and other social media

Course Learning Outcomes: On having completed this course student should be able to:
CLO1 – Illustrate the importance of understanding social media strategies to attract target
audiences  
CLO2 - Develop digital media campaign with suitable content strategies to promote intended
business
CLO3 – Analyze changing trends among millennial audiences who make up the largest block
of consumers.
CLO4 – Appraise the need of working with influencers to gain popularity to brands in the
digital marketing avenues
CLO5 – Evaluate the strategic decision areas for marketers aiming to attract audiences
through Meta Facebook, Instagram and other social media
Pedagogy: This course uses multiple pedagogies like interactive lecture, presentations,
students’ discussions, case and article analysis, and a field visit in the form of experiential
learning.

UNIT I: DEVELOPING OVERALL DIGITAL STRATEGY AND GRAPPING

ATTENTION OF CONSUMERS 8 HRS
Digital Marketing and Multichannel Marketing, Digital Marketing Communications.
Components of Digital Marketing Strategy. Focusing on Attention, Making Content Easy to
consume, Deploying Interactive Content.

UNIT II: CREATING DIGITAL MARKETING CAMPAIGN AND CRAFTING

OFFERS 8 HRS
Digital Marketing campaign -types, campaign calendar, choosing campaign, campaign Lens.
Offering value in advance, Designing Gated and Ungated offers, designing deep discount
offers.

UNIT III: CONTENT CREATIONS 9 HRS

Creating Content Plan- evaluating and assessing content, Reviewing Content Types- Making
use of User Generated Content, Understanding dynamics of content marketing, Distributing
Content to attract audiences. Storytelling to engage audiences, Structuring content to using
stories.

UNIT IV: REACHING MILLENNIAL AUDIENCES            8 HRS

Discovering why Millennial matters – Leveraging and meeting Millennials- Looking at the
influence of millennials- The millennials mindset- Experimenting with share economy.

UNIT V: CONNECTING WITH INFLUENCERS               9 HRS

Influencer Marketing- primary influencers platforms: Blogs, Instagram, Twitter, Facebook,
Pinterest and Video. Engaging Steller Influencers, role of Influencers, Recognizing Types,
Enhancing WOM, Paid influencer programs. Enhancing Influencers using the “Three C’s” ,
succeeding with influencer marketing.

UNIT VI: META DIGITAL MARKETING     9 HRS

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Meta Facebook Marketing- Creating Facebook Marketing Plan-Selling Product and Services
using Facebook Offers-Uniting Facebook with other social media- Getting into Instagram-
Promoting advanced customer engagement. Working with Twitter, finding right people to
follow. Message strategies.

UNIT VII: DEPLOYING IN OTHER SOCIAL MEDIA             9 HRS

Integrating social media with e-newsletters, press releases, websites. Social media marketing
in YouTube, creating customized channels, attracting subscribers, Promoting and advertising
in YouTube- Reviewing Pinterest- Pinning and following on Pinterest, LinkedIn marketing.
validating business model, reviewing brand status and releasing strategies.

Essential references:

 Digital Marketing- All-in-one, by Stephanie Diamond. Published by John Willy &

Sons, 2019

Recommended references:

 Digital Marketing by Dave Cheffey, Fiona Ellis-Chadwick, 6th Edition, Pearson Education Ltd.
 Digital Marketing – A practical Approach, Alan Charlesworth, 3 rd Edition, published
by Routledge.

Assessment Outline:

Sl.N Particulars Weightage

o
1 CIA- I 20
2 CIA-II 25
3 CIA-III  20
4 End Semester Exam 30
5 Attendance* 05
Note: * Refer to Students Handbook for particulars

\
Course Name: International Advertising Course Code:FIB642B
Total number of hours: 60 Hrs Credits:4

Course Description: This course is designed for students to understand persuasive

communication strategies for international markets. Markets are no longer bound with their
physical locations thanks to the rapid development of communication technologies. To
successfully address the global market, marketers and advertisers need to fully understand
“local” challenges coming “deep” from cultural, economic, regulatory, and competitive

113
differences.
Course Objectives: 
 To identify global opportunity in International Advertising
 To demonstrate the basic principles and concepts in cross-cultural advertising
 To classify an ability for advertising in the international market
 To evaluate the strengths and weaknesses of marketing communication tools, based on
marketing communication theories.
 marketing communication theories
 To design persuasive communication strategies in the international Market
 
Course Learning Outcomes: On having completed this course student should be able to:
CLO1 Identify the marketing opportunities and critical data through secondary research, to
decide which brand to assist in marketing communications and the overseas location where it
can be promoted.

CLO2 Demonstrate the basic principles and concepts in cross-cultural advertising

CLO3 Classify various internal (e.g., agency experts) and external (e.g., overseas media
agencies, channel partners, etc.) stakeholders to ensure the smooth execution of marketing
communication activities in international locations

CLO4 Evaluate the strengths and weaknesses of marketing communication tools, based on
marketing communication theories, necessary to chart out a robust integrated marketing
communication plan.
CLO5 Design an international marketing communication strategy and plan a marketing pitch
with strategic recommendations and a timeline of promotion activities.
.
Pedagogy: This course uses multiple pedagogies like interactive lecture, case studies,
student’s discussions, research article.
Syllabus

UNIT –I INTRODUCTION TO ADVERTISING MANAGEMENT 9 Hrs.

Level of Knowledge: Basic
Meaning, Importance of advertising, History, Classification and Functions. The Key Players,
Types of Advertising Brand communication role in marketing, integrated marketing
communication, Role of communication in Branding.  How Does marketing communication
works advertising work? How does marketing communication work? What are the effects
behind effectiveness?

UNIT -II ETHICS AND REGULATION IN ADVERTISING 6 Hrs.

Level of Knowledge: Basic
Advertising and social responsibility, Impact of Advertising, Deception versus Puffery Impact
of advertisements on children Women and Advertising Ethics in Advertising; Regulatory
Bodies Review of Regulatory Environment; Codes of ethics and regulatory bodies.

UNIT –III ADVERTISING PLANNING PROCESS 9 Hrs.

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Level of Knowledge: Conceptual
Communications Research Market Segmentation by Consumer Groups Business-to-Business
Market Segmentation, Product Positioning, Marketing Communications Objective Types of
Budgets

UNIT – IV ADVERTISING CAMPAIGN MANAGEMENT 9 Hrs.

Level of Knowledge: Conceptual
Advertising Theory: Hierarchy of Effects Means–End Theory Verbal and Visual Images the
Impact of Advertising Expenditures: Threshold Effects Diminishing Returns Carryover
Effects Wear-Out Effects Decay Effects. In-House Versus External Advertising Agencies
Budget Allocation Considerations Crowdsourcing. Choosing an Agency Roles of Advertising
Personnel Advertising Campaign Parameters, The Creative Brief. International Implication

UNIT –V ADVERTISING DESIGN 9

Hrs.
Level of Knowledge: Conceptual
Message Strategies. Types of Advertising Appeals. Executional Frameworks Sources and
Spokespersons 

UNIT – VI THE MEDIA STRATEGY MEDIA PLANNING 

Level of Knowledge: Conceptual             9 Hrs.
Growth and Importance of Media, Meaning and Role of Media Planning, Media Plan, Market
Analysis, Media Objectives, Developing and Implementing Media Strategies, Evaluating the
effectiveness. Media mix
UNIT – VII ALTERNATIVE MARKETING 9
Hrs.
Level of Knowledge: Conceptual 
Buzz Marketing, Stealth Marketing, Guerrilla Marketing, Lifestyle Marketing Experiential
Marketing, Product Placements and Branded Entertainment; Product Placements, Branded
Entertainment, Achieving Success Alternative Media Venues Video Game Advertising,
Cinema Advertising ; In-Store Marketing  In-Store Marketing Tactics, Point-of-Purchase
Marketing, Designing Effective Point-of-Purchase; Displays Measuring Point-of-Purchase
Effectiveness

Core Text:
Clow, E. K., & Baack, D. (2019). Integrated Advertising, Promotion, and Marketing
Communications. (8th ed). Pearson Education Inc.

Reference Books:
 Wells, W.D., Burnett, J., & Moriarty, S. (2015). Advertising Principles and Practice
(10thedi). Pearson Education Inc.
 O'Guinn,T., Allen, C., &Semenik, J ., R.(2016).Advertising and Integrated Brand
Promotion.( 8th Edition) 
 Solis, Brian. (2015) .X:The Experience When Business Meets Design.
 Steel, J. (1998). Truth, Lies and Advertising: The Art of Account Planning, Wiley.

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  Ogilvy, D. (1963). Confessions of an Advertising Man, Creative Advertising,
Southbank Publishing.
 Pricken, M. (2015). Ideas and Techniques from the World’s Best Campaigns. Thames
and Hudson.
 Underhill, P. (2000). Why we buy: The Science of Buying. Simon & Schuster
Halve, A. (nd). Planning for power Advertising. Sage publication

Course Name: OMNI CHANNEL STRATEGY Course Code: FIB643B

Total number of hours: 60 Hours Credits: 4
Course Description: 
This course offers an integrated approach to distribution strategy, retail channel management,
and related aspects of logistics. Distribution comprises the construction of product and service
availability through marketing channels, retailing involves the management and marketing of
assortments of merchandise for direct sale to the consumer, and logistics involves the creation
of targeted levels of customer service through the distribution system. Students will examine
a) distribution activities involved in getting consumer and business goods and services to
market, b) the unique characteristics associated with retail marketing of merchandise
assortments, and c) the strategic aspects of logistics as a marketing tool.
. 

Course Objectives: 
1. To understand channel options, functions and power in the business.
2. To learn the strategies to manage channel conflicts.
3. To study the design of retail channel structures to achieve marketing goals.
4. To understand the need of utilizing wholesale and franchise model of distribution.
5. To understand the key challenges in international channels

Course Learning Outcomes: On having completed this course student should be able to:

CLO1: Illustrate the channel functions and powers of traditional, online and omni channels.

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CLO2: Develop strategies to effectively manage and resolve channel conflicts.

CLO3: Examine the appropriate retail channel structure and strategies to business
requirements.

CLO4: Evaluate the business trends to review the wholesale and franchise business models
channel structures.

CLO5: Propose suitable channel design to confront global marketing and international channel
challenges.
Pedagogy: 
Syllabus

UNIT –I Omni Channel Ecosystem 8 Hrs

Level of Knowledge: Basic
Marketing channel functions, Marketing channel actors, Multi-channel to Omni channel.
Auditing omni channels

UNIT –II Channel Power and Relationship 9 Hrs

Level of Knowledge: Basic
Nature of marketing channel, sources of power, building channel relationship, commitment
and trust.

UNIT –III Channel Conflict 9 Hrs

Level of Knowledge: Conceptual
Nature, consequences and sources of omni-conflict, Conflict resolution strategies,

UNIT -IV Retailing structures and strategies 9 Hrs

Level of Knowledge: Conceptual
Nature of retailing, retail landscape, retail positioning and retail power and its effect. Retailing
structure and strategies. 

UNIT –V Wholesaling structures and strategies 9 Hrs.

Level of Knowledge: Conceptual
Wholesale distribution landscape, wholesaling strategies, alliance-based wholesaling, adapting
trends in wholesaling.

UNIT – VI Franchising structures and strategies 8 Hrs.

Level of Knowledge: Conceptual
Franchising formats, franchising arrangements, franchising strategies, adapting challenges in
franchising.

UNIT –VII Channel and International Market 8 Hrs.

Level of Knowledge: Conceptual
Key middleman in international markets, international distribution challenges, Omni-channel

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and Global Marketing. Key challenges of omni-channel approach.

Core Text:
Robert W Palmatier, Eugene Sivadas et al. (2020). Marketing Channel Strategies- An Omni
Channel Approach. Published by Routledge.
Reference Books:
 Dunford & Jenkins, T. (2017). Digital Storytelling: Form and Content.
 Montoro., & Codina, L. (2016). Navigation Design and SEO for Content-Intensive
Websites. A Guide for an Efficient Digital Communication.

Course Name: International Labour Law Course Code: FIB644B

Total number of hours: 60 Hours Credits: 4

Course Description: 
This course is aimed at providing substantial exposure and insights to the BBA
Finance and International Business students to international labour standards which is
the body of rules spanning public and private international law which concern the rights and
duties of employees, employers, trade unions and governments in regulating the workplace.

Course Objectives: 
This course attempts:

 To provide clear insights on functioning of the Institutions connected with in

International Labour Law. 
 To sensitize students about the various governing standards and agreements
related to labour rights
 To enrich the students on practical nuances of labour reforms in business models
across countries leading to welfare legislation.

Course Learning Outcomes: On having completed this course student should be able to:
CLO1: Identify the different aspects of International Labour Organisation (ILO) and World
Trade Organisation (WTO) functioning in regulating the workplace.
CLO 2: Conduct a Qualitative scan to evaluate the Industrial Relation and Labour Laws.
CLO 3: Identify and interpret relevant international legislations, multilateral enforcements and
standards.
CLO 4: Examine the Conceptual challenges in handling the labour law violations.
CLO 5: Critically assess ILO’s journey and it sglobal impact.

Pedagogy: Lecture, PPTs and Presentations.

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Syllabus

UNIT –I Introduction to ILO and WTO 05 Hrs

Level of Knowledge: Basic
 
Early History and Evolution of ILO and WTO. Impact of Globalisation and presence of Human
Rights.

UNIT -II Introduction to Industrial Relations & Labour laws 10

Hrs
Level of Knowledge: Basic

Meaning of Industrial Relations, Theories of IR, Meaning and Sources of Employee Grievance,
Grievance Handling Systems, Meaning & Process of Collective Bargaining, Indiscipline,
Settlement Machinery of Industrial Conflicts. Labour laws related to social security measures.
 

UNIT –III Models of International labour Laws

5 Hrs
Level Knowledge: Conceptual
Legislations, Multilateral enforcements, Voluntary standards.

UNIT – IV  Wages 8 Hrs

Level of Knowledge: Conceptual

Concept of Wages, Wage Theories, Need and scope of Minimum Wage, Fair wage and living
wage, Fixation of minimum wage Increments, Terms of employment and conditions of service

UNIT –V  Workplace Violations 8 Hrs

Level of Knowledge: Conceptual
 
Workplace discrimination, Child Labour, Unsafe labour practices. 

UNIT – VI  ILO Standards

Level of Knowledge: Conceptual             8
Hrs

                                                                 
                                                              

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ILO published data, standards and Policies. 

UNIT – VII Criticism of Labour Law 8 Hrs

Level of Knowledge: Conceptual 
Case Studies- India, EU, North America

Recommended Books:

Jean-Michel Servais, International Labour Law, Kluwer Law International (2020)

ASSESSMENT OUTLINE

CIA 1 20 Marks
Incoterms® 2020 rules: Students are supposed to study the Document. Pick up a particular
Good to be exported out of a Country. Based on the requirements of Export of such Goods
such as Documentation, Buyer and seller locations, tax regimes, political and trade
negotiations, prepare a Trade Documentation plan with appropriate usage of Incoterms. 
Students are expected to:
 Evaluate the core areas of concern for the Incoterms® 2020 rules with respect to the trade.
 Examine the relation to various requirements of Incoterms® 2020 rules with the document.
 Examine the application of various schemes under the specific sector such as Agriculture,
Information technology, Food and Beverages, Steel, etc.
 Prepare a Trade Documentation plan.   

Form of submission: Assignment

Components of CIA-II                                                                                               25 Marks

Mid Term Exam 

Syllabus: Unit I,II,III
      Pattern

120
Components of CIA-III                                                                                        30 Marks
              
Trade Agreements: Students are supposed to read and analyse any one Bilateral Investment
Treaty  (BIT) in between Government of India and any other country initiated after 2015. 
Students are expected to:
 Identify the salient features of the chosen BIT.
 Evaluate the core areas of concern for the Export/import based Documentation.
 Identify the potential benefits/impact of BIT to the Industries (Covering Both countries).
 Identify the respective country’s approach with respect to Trade Protectionism/Trade
barriers.
 Clearly mentions the specific requirements and rationale behind the documentation. 

Form of submission: Group Presentation (Maximum three students per group) and Report.

Assessment Map to Learning Goals and Outcomes

PLG2 PLG4 PLG5

PLG 1 Critical Social PLG3 Ethical Global
thinking Resp. Communication sensitivity awareness
Assessment 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3
CIA I   √       √           √ √
CIA II    
MID TERM               √           √  
CIA II    √  √                   √    

Course Name: Global Strategic Marketing Course Code: FIB 645B

Total number of hours: 60 Hours Credits: 4
Course Description: The course is designed to provide students, knowledge about market-
driven and market driving strategies for the success of a firm. The focus is on understanding
the role of strategic decision making in marketing across different areas from segmenting,
product decisions, pricing, distribution, ethical practices to name a few of them. Students
would have the opportunity to practice creative problem solving and decision-making through
case studies finally leading to design and development of market-driving strategies.
Course Objectives:  
CO1   To explain marketing as an idea that has strategic relevance in the global markets
and not just as an operational function.
CO2   To identify pressing issues in the area of global marketing and be able to get to the
source of the problem and offer logical and relevant recommendations.
CO3   To list out strategic marketing plan/blue print that can be readily implemented in the
given international context.
CO4    To compare and evaluate strategic marketing initiatives prevalent in the 

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 global business scenario.
CO5    To design business ready solutions for contemporary global marketing issues
Course Learning Outcomes: On having completed this course student should be able to:
CLO1   Appreciate marketing as an idea that has strategic relevance in the global markets
and not just as an operational function.
CLO2   Identify pressing issues in the area of global marketing and be able to get to the
source of the problem and offer logical and relevant recommendations.
CLO3   Create strategic marketing plan/blue print that can be readily implemented in the
given international context.
CLO4   Identify, appreciate, apply, critique and evaluate strategic marketing initiatives
prevalent in the  global business scenario.
CLO5 Design business ready solutions for contemporary global marketing issues.

Pedagogy: 
Syllabus
UNIT –I 6 Hrs
Level of Knowledge: Basic
Introduction to Global Strategic Marketing
Marketing concept and market orientation, resource-based view of marketing, organizational
stakeholders, marketing fundamentals, role of marketing in leading strategic management 
UNIT -II 9 Hrs
Level of Knowledge: Basic
Strategic global marketing planning
The marketing plan, Defining business purpose or mission, marketing strategy process,
establishing core strategy, creation of competitive positioning, implementation, portfolio
analysis, global supply chain management
UNIT –III 9 Hrs
Level of Knowledge: Conceptual
Competitive Market Analysis- a global perspective
The changing market environment: macroenvironmental factors affecting market decisions,
Five force model of industry competition, SPACE analysis, 
Customer analysis: Information on current and future customers, marketing research process,
organising customer information, Hofstede’s cultural dimensions
Competitor analysis: Competitive benchmarking, dimensions of competitor analysis, obtaining
and disseminating competitive information
UNIT – IV 9 Hrs
Level of Knowledge: Conceptual
Identifying current and future competitive positions
Identifying and describing global market segments, Implementing market segmentation,
segment synergies, segment invasion strategy, targeting strategies,  qualitative and quantitative
approaches to positioning research, Multi-dimensional scaling and perceptual mapping
UNIT –V 9 Hrs
Level of Knowledge: Conceptual
Global marketing mix strategy
The product as a complex entity- product mix, The product as a complex entity,
standardization vs. customisation, Price leadership strategy- price war, Distribution strategy-

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evolving channels- platform retailing, Marketing communications strategy
UNIT – VI
Level of Knowledge: Conceptual           9 Hrs
Implementing the strategy
New and emerging competitive role for sales, strategic customer management tasks, era of
strategic collaboration, drivers of collaboration, alliances and partnerships, strategic alliance as
a competitive force, Measuring and monitoring customer satisfaction, CRM, Satisfaction gap
analysis, Service quality measurement
UNIT – VII 9 Hrs
Level of Knowledge: Conceptual 
Twenty-first century marketing- a global perspective
The changing competitive arena, fundamentals of strategy in a changing world, competitive
positioning strategy, Marketing strategy and CSR, CSR and innovative competitive advantage,
CSR and customer value.
Core Text:
Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd, (2017) Marketing
Strategy and Competitive Positioning, 6th ed., Pearson Publications, UK
Reference Books:
 Tony Proctor, (2000) Strategic Marketing- An Introduction, Routledge, T&F
 Shajahan S., Strategic Marketing: Text and Cases- The Indian Perspective, (2010),
Viva books

ASSESSMENT OUTLINE

Components of CIA-I                                                                                                 20 Marks

1.

Components of CIA-II                                                                                               25 Marks

Mid Term Exam 

Syllabus: Unit I,II,III
      Pattern

1.

Components of CIA-III                                                                                              20
Marks

Expectations from the students:  

Assessment Map to Learning Goals and Outcomes

Assessment PLG 1 Critical PLG2 PLG3 PLG4 PLG5

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 Social Ethical Global
thinking Resp. Communication sensitivity awareness
1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3
CIA I   √       √           √ √
CIA II    
MID
TERM               √           √  
CIA II    √  √                   √    

Course Name: PROJECT Course Code: BBBHT681

Total number of hours: 45 Hours Credits: 3

Course Description: This project course is to drive the student involve in research project in
their area of specialization, including data collection, analysis and conclusions. This
assignment will help the students enhancing their business specialization skills by indulging in
real time project experimentation.

Course Objectives:
 To identify research problems and formulate hypotheses.
 To learn the competence of searching and gathering reviews related to the research
areas.
 To design and develop research methodology to facilitate systematic conduct of the
research.
 To analyse the collected data using statistical tools and drive inference and
interpretations.
 To develop and reporting the research conclusions based on research findings.

Course Learning Outcomes: On having completed this course student should be able to:
CLO1: Identifying research problem and formulate hypotheses abilities
CLO2: Learning the competence of reviewing the literature and gathering research
information
CLO3: Designing research methodology to execute the research
CLO4: Execute the research by data collection, analysis and drive inferences
CLO5: Evaluating research outcome by arriving to conclusion and reporting
Pedagogy: This course uses multiple pedagogies like interactive lecture, student discussions
and PPTs, research articles.
Syllabus

UNIT –I 6 Hrs
Level of Knowledge: Basic

Introduction:

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 The introduction starts on a broad basis and then narrows down to your particular field of
study. The introduction gives an overall view of the topic, and addresses slightly different
issues from the executive summary. It works upon the principle of introducing the topic of
dissertation and setting it into a broad context, gradually narrowing down to a research
problem, thesis and objectives/hypothesis.

(a)    Need for the study 

(b)   Statement of the problem/Title of the study 

(c)    Scope of the study 
(d)   Objectives of the study 
(e)    Limitations of the study

UNIT -II 9 Hrs

Level of Knowledge: Basic
Review of Literature

Critical review and summary of previous papers similar to the study/topic chosen:
i) Primary papers.
ii) Secondary or related papers.

There can be a maximum of half a page for each review.

The last part of the chapter has to summarize the complete reviews undertaken

UNIT –III 9 Hrs

Level of Knowledge: Conceptual
Research Methodology and Research Design

This chapter shall consist of the following sub-topics.

(a)    Introduction ( how the chapter is presented)
(b)   Operational definitions/terms
(c)    Hypotheses( if any)
(d)   Sampling size and sampling technique
(e)    Data and the sources of data collection
(f)    Methods of data collection

125
 (g)   The various techniques used in analysis of data

UNIT – IV 9 Hrs
Level of Knowledge: Conceptual
Data Analysis and Interpretations

This chapter includes interpreting of results with help of tables, graphs and text
The table shall be listed first, then the graph, followed by the finding and brief interpretation
all fitting into one page per table.
 In case of any hypothesis testing, the outcome related to hypothesis testing should be
mentioned and also the final conclusion of proving or disproving the null/alternate hypothesis.

UNIT –V 9 Hrs
Level of Knowledge: Conceptual
Findings, Suggestions and Conclusions

Suggestions based on the findings should be discussed and a overall conclusion

·         Implications
·         Scope for future study.
This chapter has to be stated in paragraph form. No bullets or numbering is encouraged.

References (Strictly according to APA format)

Core Text:
Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi:
Vishwa Prakashan
Reference Books:

Br Bryman, Alan and Bell, Emma (2011), Business Research Methods, 3/e, Oxford University
Press

2.       Chawla, D., &Sondhi, N. (2011). Research Methodology: Concepts and cases. New Delhi:
Vikas Publishing House

3.       Gupta, S. L and Gupta, Hitesh (2012), Business Research Methods, McGraw Hill Education
(India) Private Limited, New Delhi

126
 Co-Curricular Activities: 
1. Article Reviews, Research methodology Guest Lectures, Case study and statistical
Analysis.

Extra-Curricular Activities:
Participation in Research methodology workshops, Mock survey

Course Code Course Assessment details 

Title 
BBBHT681 Project  Viva-voce exam  (50 Marks)
Guide Evaluation (50 Marks)

127
Course: Financial Analysis through Spreadsheets

Course Code: VBFIB611F

Number of Hours 30

1 Introduction to Financial Research:

Introduction and Meaning of Research, Objectives of Research, Features and Importance of Research in Accounting and Finance,

Objectives and Types of Research – Basic, Applied, Descriptive, Analytical and Empirical Research - Formulation of Research

Problem: Meaning and Selection Review of Literature and theories

2 Research Design in Accounting and Finance:

Meaning of Introduction, Need, and Good Research Design – Research Model, Hypothesis: Formulation, Sources, Importance and

Types Different Research Designs.

3 Financial Data Collection and Processing:

128
Data Collection: Introduction and Meaning, Types of Data: Primary Data: Observation, Experimentation, Interview, Schedules,

Survey, Questionnaires, Limitations of Primary data Secondary Data or Time Series data : Authenticated Sources to collect Time

Series data and Limitations, Factors Affecting the Choice of Method of Data Collection. Sampling: Significance, Methods, Factors

Determining Sample Size using formula or thump rule.

Data Presentation: Significance in Research, Stages in Data Processing: Editing, Coding, Classification, Tabulation, Graphical

representation of data, Statistical Analysis: Tools and Techniques, Measures of Central Tendency, Measures of Dispersion,

Correlation Analysis and Regression Analysis, Regression Model, Use of Computer and Internet in Data Collection and Processing

4 Interpretations and Report Writing

Meaning and Techniques of Interpretation, Research Report Writing: Importance, Essentials, Structure/ Layout, Types.

Recommended Books: Dr. Amit A. Naik, Research Methodology in Accounting and Finance, HPH, New Delhi, 2018

VBFIB611I-GLOCALISATION

Total Teaching Hours For Semester: 30

No of Lecture Hours/Week: 2

129
Max Marks: 50
Credits: 0

Course Description and Course Objectives

The course is designed to understand and apply context of international business skills with the help of examples specially devised to
demonstrate and  impart sound knowledge about global and domestic business  operations through lectures, seminars, case studies
and Group Discussions to make learning challenging.
Course Outcomes
1.CO1 - To understand and familiarise the concepts of international business equipped with current trends

2.CO2 - To impart knowledge on opportunities, challenges, support and strategy parameters in changing business landscape
(glocal).

Unit-1
Teaching Hours:15

Syllabus Unit Mapping

1.Development Needs:Local,Global,
2.Skill Focused:Skill Development,
3.Integration of Cross Cutting Issues:Professional Ethics,
Introduction to Glocalization
Concepts and Dimensions, Glocalization Process and Forces, World Trading Systems , Levels of glocalization
 

Unit-2
Teaching Hours:15

Syllabus Unit Mapping

1.Development Needs:Global,Local,
2.Skill Focused:Skill Development,
3.Integration of Cross Cutting Issues:Professional Ethics,

130
Glocalization and Global strategy:
Characteristics, Company cases and Strategy, Cultural adoption. Events or activities based on glocalisation (product strategy, product
launch, branding, marketing mix elements, distribution channel, technology in glocal space, cross culture expatriates)
 
Essential References
Rakesh, M. J. (2013). International Business, New Delhi, Oxford University Press.
Recommended References
1. Laura, H. & Werhane, P. H. (2013). The Global Corporation, Routledge Taylor & Francis Group, New Delhi

2. John, B. C., & Parboteeah, K. P. (2011). International Business: Strategy and the Multinational Company, Routledge
Taylor & Francis Group, New Delhi

 
Evaluation Pattern
CIA1-25 Marks

CIA2-25 Marks

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