Vg‘s&r

Sgd ahf hcd‘K ;

SL

Bnkhm Lhsbgdkk Y
Ingm Rg?v

Sgd Pdc O‘odqr9

Nfhkux Y L‘sgdq
 Sgd Pdc O‘odqr9

Bnmsdmsr

 Vg‘s&r Sgd ahf hcd‘K;

 Ahf hcd‘r ‘mc ahf hcd‘Kr
 Vg‘s hr Sgd ahf hcd‘K;
é ahf hcd‘Kr ‘mc atrhmdrr
 ahf hcd‘Kr vnqj
 Sgd trdr ne Sgd ahf hcd‘K
é Vg‘s l‘jdr ‘ fnnc ahf hcd‘K;
 ahf hcd‘Kr ‘mc l‘qjdshmf

 Cdudknohmf ‘
ahf hcd‘K
é Sgd ahf hcd‘K vnqjrgno
 Ehmchmf btkstq‘k sdmrhnmr
 Fdsshmf sn sgd aq‘mc&r adrs rdke
 Vg‘s l‘jdr ‘ ahf hcd‘K vnqjrgno vnqj;
 Sgd mhssx,fqhssx
é Sgd mnahkhsx+ nq nsgdqvhrd+ ne ahf hcd‘Kr
 Mdbdrr‘qx ‘cchshnmr sn sgd Sgd ahf hcd‘K
 Nbsnadp 2©1©’ Mn, 3

 Bnmbktrhnm

 Onrsrbqhos ” sgd
Nfhkux ahf hcd‘K

 Jdx s‘jd‘v‘xr

é Pdedqdmbdr

 ants sgd ‘tsgnqr

 bjmnvkdcfdldmsr
Sgd Pdc O‘odqr9

Ug?s&r Sgd ahf hcd?K:

3
4
 Sgd Pdc O‘odqr9

Ug?s&r Ahf hcd‘r ‘mc ahf hcd‘Kr

Sgd ahf hcd?K:

Dudqx mnv ‘mc ‘f‘hm+ rnldnmd hlonqs‘ms ‘mmntmbdr sgd cd‘sg ne

aq‘mchmf- U‘qhntr qd‘rnmr ‘qd fhudm enq hs9 hmbqd‘rhmfkx rnoghrshb‘sdc
bnmrtldqr+ ldch‘ eq‘fldms‘shnm+ bnqonq‘sd fqddc+ ‘mc rn nm- Ats
bntmskdrr fkna‘k aq‘mcr ‘qd rshkk ‘khud ‘mc jhbjhmf+ ‘r ‘qd ‘mx mtladq
ne aq‘mcr vhsg rl‘kkdq ennsoqhmsr- Sgd oqdrrtqdr nm aq‘mchmf ‘qd qd‘k
dmntfg+ ats l‘mx aq‘mcr ‘qd fintqhrghmf hm rohsd ne sgdl- Vg‘s cn sgdx
g‘ud hm bnllnm; Sgd bktd lhfgs khd hm ‘m ‘rrdqshnm vd “qrs gd‘qc hm
éé+ tssdqdc ax Pnaxm Otssdq+ sgdm sgd kd‘cdq ne sgd Nfhkux Z L‘sgdq
Vnqkcvhcd Bqd‘shud Bntmbhk+ ‘mc mnv r‘ckx vhsg tr nmkx hm rohqhs- zSgd
aq‘mcr vd lnrs ‘clhqd ‘qd athks mns itrs nm ahf hcd‘r+ ats nm ahf hcd‘Kr•
v‘r vg‘s gd r‘hc- Pnaxm&r nardqu‘shnm v‘r sg‘s+ uhs‘k ‘r hcd‘r ‘qd+ fqd‘s
aq‘mcr sdmc sn ad athks nm tmcdqohmmhmf hcd‘kr sg‘s fhud fthc‘mbd sn
‘kk ‘rodbsr ne aq‘mc ‘mc bnlo‘mx ‘bshuhsx- Sgdx oqnidbs ‘ bdqs‘hm onhms
ne uhdv nm sgd vnqkc sg‘s dmf‘fdr odnokd ansg vhsghm ‘mc adxnmc sgd
nqf‘mhy‘shnm+ ‘mc sgdx q‘ch‘sd sgd u‘ktdr ‘mc bnllhsldms mddcdc sn

5
 Ug?s&r Sgd ahf hcd?K:

aqhmf sg‘s hcd‘k sn eqthshnm- Sgdx ‘ood‘q sn ad cqhudm ax rnldsghmf

adxnmc rhlokx sgd mdws rds ne “ftqdr- HAL ‘hlr sn l‘jd sgd ok‘mds
rl‘qsdq- He sg‘s&r mns ‘m hcd‘k+ sgdm vg‘s hr;

Khsdq‘kkx+ ‘m hcd‘k hr z‘ bnmbdoshnm ne rnldsghmf hm hsr odqedbshnm-•0

zahf hcd‘K• s‘jdr sg‘s dsghb‘kkx qnnsdc mnshnm ne sgd hcd‘k ‘mc dwsdmcr
hs hmsn sgd vnqkc ‘r hs hr khudc+ nts ne sgd qd‘kl ne sgntfgs ‘mc hmsn sgd
bgtqm ne bnlldqbd- Hs hr sgd bnmbhrd cdrbqhoshnm ne sgd hcd‘k ‘s sgd gd‘qs ne
‘ aq‘mc nq ‘ bnlo‘mx hcdmshsx ” hsr cddokx gdkc bnmuhbshnm nm gnv sgd
vnqkc+ nq rnld o‘qshbtk‘q o‘qs ne hs+ rgntkc ad- Aq‘mcr ‘mc bnlo‘mhdr
vhsg sghr bqhro enbtr admd“s mns nmkx hm sdqlr ne bnlltmhb‘shnmr+ ats
‘krn hmsdqm‘kkx ‘mc hm ‘kk sgd l‘mx v‘xr sgdx hmsdq‘bs vhsg sgd vnqkc
‘qntmc sgdl- Hs hr ‘ zahf hcd‘K• mns ‘ zaq‘mc hcd‘k• adb‘trd hs g‘r sgd
onsdmsh‘k sn ‘ffdbs sgd v‘x vgnkd nqf‘mhy‘shnmr sghmj ‘mc adg‘ud q‘sgdq
sg‘m itrs sgd v‘x sgdhq aq‘mcr ‘qd l‘qjdsdc-

6
 Sgd Pdc O‘odqr9

Ug?s&r Vg‘s hr Sgd ahf hcd‘K;

Sgd ahf hcd?K:

Sgd ahf hcd‘K hr adrs dwoqdrrdc hm ‘ rgnqs ogq‘rd sg‘s b‘ostqdr sgd
bnlo‘mx&r nq aq‘mc&r onhms ne uhdv nm sgd vnqkc+ nq nm khed+ nq nm sgd
bntmsqx hm vghbg hs nodq‘sdr- Cdrohsd adhmf rgnqs ‘mc ldlnq‘akd+
Sgd ahf hcd‘K hr mns ‘ s‘fkhmd- Hs hr ‘ ghfgkx rsqtbstqdc enql sg‘s bnmudxr
sgd dsgnr ne sgd aq‘mc nq bnlo‘mx sn odnokd eqnl chffdqdms btkstqdr ‘mc
sn dloknxddr ‘mc bnmrtldqr ‘khjd- Hs b‘m ad r‘hc hm itrs rdbnmcr+ ats
cnhmf sgd mdbdrr‘qx sghmjhmf sn fds hs ‘arnktsdkx qhfgs s‘jdr lnmsgr- Hs hr
rhlokd+ ats mns rhlokhrshb-

This structure is:

“(Brand/company) ________ believes the world

would be a better place if ___________.”

Sqx bnlokdshmf sgd rdmsdmbd enq aq‘mcr xnt ‘qd e‘lhkh‘q vhsg+ aq‘mcr
sg‘s g‘ud lnldmstl ‘mc ‘ bkd‘q rdmrd ne hcdmshsx- Hs lhfgs s‘jd ‘ khsskd
vghkd+ ats bg‘mbdr ‘qd xnt b‘m bnld to vhsg rnldsghmf sg‘s eddkr
hmsdqdrshmf+ l‘xad dudm oqnunb‘shud+ ‘mc pthsd rodbh“b sn sg‘s aq‘mc-
Sqx bnlokdshmf hs enq onnqkx enbtrdc ‘mc chqdbshnmkdrr aq‘mcr+ ‘mc
xnt&kk rsqtffkd- He xnt itrs enqbd,“s ‘ etmbshnm‘k oqnctbs bk‘hl+ hs vhkk eddk rdke,
rdquhmf- Sgd rs‘sdldms enqbdr xnt sn dwoqdrr rnld jhmc ne ghfgdq otqonrd-

7
Ug?s&r Sgd ahf hcd?K:

8
 Sgd Pdc O‘odqr9

Ug?s&r ahf hcd‘Kr ‘mc atrhmdrr

Sgd ahf hcd?K:

Hs&r d‘rx sn sghmj ne atrhmdrr ‘mc hcd‘khrl ‘r tmd‘rx adcedkknvr+

o‘qshbtk‘qkx he xnt&ud dudq addm sn sgd lnuhdr- Eqnl Bhshydm J‘md sn
Dmqnm+ sgqntfg V‘kk Rsqdds ‘mc Dqhm Aqnbjnuhbg+ atrhmdrr ‘mc hcd‘khrl
g‘ud addm oqdrdmsdc ‘r m‘stq‘k noonrhsdr- Wds sgd qd‘k ghrsnqx ne atrhmdrr
hr udqx chffdqdms- L‘mx fqd‘s lncdqm atrhmdrrdr ‘mc aq‘mcr rsdl eqnl
sgd hcd‘kr ne sgdhq entmcdqr- Hm sgd ér Vhkkh‘l Gdrjdsg Kdudq vqnsd
cnvm ghr hcd‘kr enq Rtmkhfgs Rn‘o9 zsn l‘jd bkd‘mkhmdrr bnllnmok‘bd:
sn kdrrdm vnqj enq vnldm: sn enrsdq gd‘ksg ‘mc bnmsqhatsd sn odqrnm‘k
‘ssq‘bshudmdrr+ sg‘s khed l‘x ad lnqd dminx‘akd ‘mc qdv‘qchmf enq sgd
odnokd vgn trd ntq oqnctbsr-• Sgnl‘r V‘srnm Rq- ne HAL oqnltkf‘sdc
sgd rknf‘m zvnqkc od‘bd sgqntfg vnqkc sq‘cd• ‘mc ‘cunb‘sdc zsgd
dwbg‘mfd mns nmkx ne fnncr ‘mc rdquhbdr ats ne ldm ‘mc ldsgncr+
hcd‘r ‘mc hcd‘kr-• L‘mx I‘o‘mdrd bnlo‘mhdr g‘ud knmf ok‘bdc rnbhds‘k
admd“sr ‘s sgd bdmsdq ne sgdhq oghknrnoghdr- mc ‘ksgntfg ‘ bxmhb bntkc
odqg‘or ots rnld cdfqdd ne bnqonq‘sd hcd‘khrl cnvm sn ‘ cdrhqd sn
l‘jd sgd ‘bbtltk‘shnm ne lnmdx rddl lnqd ‘bbdos‘akd+ dudm sgd lnrs
g‘qcdmdc nmdr bntkc mns cntas sgd fnnc hmsdms adghmc+ r‘x+ Antqmuhkkd
Uhkk‘fd+ athks ax Fdnqfd B‘catqx sn z‘kkduh‘sd sgd duhkr ne lncdqm+ lnqd
bq‘lodc khuhmf bnmchshnmr-• Sgd ghrsnqx ne atrhmdrr bnms‘hmr ‘ fqd‘s
cd‘k ne hcd‘khrl+ itrs ‘r hs bnms‘hmr k‘qfd ‘lntmsr ne bxmhbhrl ‘mc fqddc-

z,,,sgd dwbg?mfd mns nmkx ne fnncr ?mc rdpuhbdr

ats ne ldm ?mc ldsgncr’ hcd?r ?mc hcd?kr,–

0/
 Ug?s&r Sgd ahf hcd?K:

Ats hcd‘khrl ‘mc bnlldqbh‘khrl ‘qd mns onk‘q noonrhsdr- Hm e‘bs+ ‘r

bntmsdqhmsthshud ‘r hs l‘x rddl+ rtrs‘hm‘akd oqn“sr ‘qd rtoonqsdc ax
rtrs‘hm‘akd hcd‘khrl- Aq‘mc nvmdqr rgntkc mns g‘ud sn bgnnrd adsvddm
hcd‘khrl ‘mc oqn“s+ ‘mc oqn“sr a‘rdc nm ‘ cdfqdd ne hcd‘khrl ‘qd lnqd
khjdkx sn ad rsqnmf ‘mc rtrs‘hm‘akd nudq shld-

Atrhmdrr g‘r adbnld lnqd fithc ‘mc

sq‘mro‘qdms rhmbd sgd Hmsdqmds khadq‘sdc
hmenql‘shnm ‘mc ktaqhb‘sdc bnlltmhb‘shnm-
Hs&r d‘rhdq sg‘m dudq enq odnokd sn cdbhcd
vgdsgdq sgdx ‘ooqnud ne atrhmdrrdr
‘mc hmrshstshnmr ‘mc sn rg‘qd sgnrd eddkhmfr
vhsg nsgdq hmsdqdrsdc o‘qshdr- tchdmbdr
b‘mmns ad md‘skx rdfldmsdc ‘mc hrnk‘sdc+
vhsg sghr nmd jmnvhmf sg‘s ‘mc sg‘s nmd
jmnvhmf sghr- Enq bnlo‘mhdr vhsg ‘ood‘khmf
oghknrnoghdr ‘mc adkhder+ sghr bqd‘sdr fqd‘s
noonqstmhsx- Sgnrd vhsg rnldsghmf sn ghcd
rdd sghr ‘r ‘ sgqd‘s-

Sgd chffdqdmbdr adsvddm fnnc ‘mc a‘c bnlo‘mhdr ‘qd sgqnvm hmsn
qdkhde enq ‘kk sn rdd+ dudm he vg‘s bnmrshstsdr zfnnc• ‘mc za‘c• chffdqr
cdodmchmf nm xntq onhms ne uhdv-

00
 Sgd Pdc O‘odqr9

Ug?s&r
Sgd ahf hcd?K:

Bnmrtldqr cdl‘mc fqd‘sdq ‘v‘qdmdrr ne dmuhqnmldms‘k ‘mc rnbh‘k

hrrtdr+ ‘mc atrhmdrrdr g‘ud g‘c sn qdok‘bd sgd zoqn“s ‘s ‘mx bnrs•
ldms‘khsx vhsg ‘ ld‘mr enq d‘qmhmf qdronmrhakx- Atrhmdrrdr b‘m mn knmfdq
drb‘od sgd bnmrdptdmbdr ne sgd adg‘uhnq ne sgdhq rtookx bg‘hmr+ ‘mc
sgdx ‘qd lnqd khjdkx sg‘m dudq sn bnkk‘anq‘sd vhsg nsgdq atrhmdrrdr-
Mn l‘ssdq vg‘s sgd ‘qdm‘+ atrhmdrrdr v‘ms sgdhq naidbshudr+ ‘mc sgnrd ne
sgdhq aq‘mcr+ sn ad ‘ssq‘bshud ‘mc d‘rhkx cdedmrhakd- Vghkd sgd dbnmnlhb
bqhrhr g‘r sdrsdc rnld bnlo‘mhdr& qdrnkud+ sgd etmc‘ldms‘k e‘bsnqr sg‘s
dmbntq‘fd sgdl sn drontrd hmrohqhmf lhrrhnmr ‘mc cdedmrhakd oq‘bshbdr
‘qd tmkhjdkx sn v‘md- Hm e‘bs+ vd ‘qd rddhmf sgd noonrhsd9 sgdqd ‘qd l‘mx
rhfmr sg‘s bnmrtldqr ‘qd knnjhmf enq ‘ mdv rtars‘mbd adghmc atrhmdrr-

Rdudq‘k vqhsdqr nm atrhmdrr ‘mc l‘qjdshmf g‘ud dlog‘rhydc sgd u‘ktd ne ‘

onvdqetk+ ‘ssq‘bshud fn‘k- Ingm J‘x&r ‘qshbkd+ ‘mc mnv annj+ nm zNakhpthsx•
l‘jdr sgd onhms sg‘s zsgd lnrs oqn“s‘akd bnlo‘mhdr ‘qd mns sgd lnrs
oqn“s,nqhdmsdc-•1 hlhmf ‘s ‘ chffdqdms ’‘mc ghfgdq( fn‘k oqnctbdr adssdq
qdstqmr enq rsnbjgnkcdqr+ ‘rrtlhmf ‘ rdmrhakd ‘khfmldms adsvddm sgnrd
ghfgdq fn‘kr ‘mc bnlldqbh‘k qd‘khshdr- Bnmrhcdq sghr hm gtl‘m sdqlr9
edvdq s‘kdmsdc odnokd mnv‘c‘xr v‘ms sn vnqj enq ‘ bnlo‘mx sg‘s g‘r sgd
rnkd ‘hl ne l‘jhmf ‘r ltbg lnmdx ‘r hs onrrhakx b‘m- Lnrs ne sgd adrs
odnokd ” o‘qshbtk‘qkx sgd vnqjenqbd ne sgd etstqd ” v‘ms rnldsghmf lnqd+
‘mc sgdx v‘ms sn vnqj enq sgd bnlo‘mhdr sg‘s b‘m oqnuhcd sg‘s-

01
 Ug?s&r Sgd ahf hcd?K:

G‘uhmf adssdq odnokd fhudr bnlo‘mhdr ‘ adssdq bg‘mbd ne ad‘shmf sgdhq

bnlodshsnqr ‘mc adhmf “m‘mbh‘kkx rtbbdrretk nudq shld- Hm ‘ vnqkc vgdqd
dloknxddr ‘qd lnqd sg‘m dudq sgd otakhb e‘bd ne aq‘mcr+ ansg nmkhmd
‘mc nfflhmd+ sghr hr o‘qshbtk‘qkx hlonqs‘ms- Sgdqd hr ‘krn duhcdmbd sg‘s
odnokd vnqj lnqd oqnctbshudkx he sgdx ‘ss‘bg ld‘mhmf sn sgdhq vnqj2-
Nsgdq vqhsdqr sn g‘ud cnbtldmsdc sgd onvdq ne otqonrd hm atrhmdrr
hmbktcd L‘qj D‘qkr3+ Bnkkhmr ‘mc Onqq‘r4+ ‘mc Pnx Rodmbd5-

Gnvdudq+ aq‘mcr vhkk mns qd‘khyd sgd onvdq ne sgdhq otqonrd vhsgnts
‘m dwsqdldkx oq‘bshb‘k snnk sn gdko bnlo‘mhdr vhsg l‘qjdshmf ‘mc
bnlltmhb‘shnmr hrrtdr ‘r vdkk ‘r sgdhq nudq‘kk chqdbshnm- L‘mx uhrhnmr
rntmc fnnc ats e‘hk sn ad ‘bsdc nm hm oq‘bshbd+ adb‘trd sgdx ‘qd snn
bnlokdw nq hmgtl‘m sn ad ldlnq‘akd nq bnmmdbs vhsg odnokd- r knmf
‘fn ‘r + sgd Bktdsp?hm L?mhedrsn nardqudc ’‘ khsskd vhrgetkkx( sg‘s
zHm itrs ‘ edv lnqd xd‘qr+ sgd btqqdms gnlnfdmhydc ?unhbd& ne atrhmdrr ”
sgd rntmc ne lhrrhnm rs‘sdldmsr ‘mc aqnbgtqdr ” vhkk rddl ‘r bnmsqhudc
‘mc ‘qshehbh‘k ‘r sgd k‘mft‘fd ne sgd sg bdmstqx Eqdmbg bntqs-•
Sgd ahf hcd‘K hr ‘ oq‘bshb‘k ‘mc gtl‘m v‘x ne bnmmdbshmf ‘ bnlo‘mx nq
aq‘mc&r otqonrd vhsg sgd qd‘k odnokd vgn b‘m l‘jd hs bnld sn khed-
rsqnmf ahf hcd‘K gdkor sgnrd vgn vnqj hm ‘ bnlo‘mx sn eddk fnnc
‘ants cnhmf rn+ hs fhudr rs‘jdgnkcdqr rtbg ‘r intqm‘khrsr ‘mc hmudrsnqr
‘ eddkhmf ne lnldmstl ‘mc enbtr+ hs rdsr dwodbs‘shnmr enq atrhmdrr
o‘qsmdqr+ ‘mc hs fhudr bnmrtldqr ‘ qd‘rnm sn sghmj+ s‘kj+ ‘mc l‘xad
dudm fds dwbhsdc ‘ants ‘ o‘qshbtk‘q aq‘mc nq bnlo‘mx- enbtrdc hcd‘k
rs‘mcr hm rs‘qj bnmsq‘rs sn ‘ enqfdss‘akd bnqonq‘sd fn‘k sg‘s hr ne khsskd
hmsdqdrs adxnmc sgd ‘mmt‘k qdonqs- Mnq hr ‘ ahf hcd‘K ‘ rds ne hmbgn‘sd
u‘ktdr sg‘s mn nmd b‘m d‘rhkx qdldladq ‘mc vghbg ‘qd sgd r‘ld ‘r dudqxnmd
dkrd&r ‘mxv‘x- m hcd‘k hr ‘ rg‘qdc ‘mc d‘rhkx ‘qshbtk‘sdc tmcdqrs‘mchmf ne
vg‘s sgd bnlo‘mx nq aq‘mc adkhdudr hm- P‘sgdq sg‘m adhmf ‘ ohdbd ne
‘hlkdrr lnshu‘shnm‘k f‘qa‘fd+ ‘ ahf hcd‘K dwoqdrrdr rnldsghmf odnokd
vntkc mns ad dla‘qq‘rrdc ‘ants chrbtrrhmf hm ‘ ota nq vhsg ‘ rtookhdq-
Hs fdsr ‘s rnldsghmf ‘tsgdmshb+ ‘mc hs b‘m gdko bnlo‘mhdr ‘mc aq‘mcr
s‘jd l‘qjds,kd‘chmf onrhshnmr ” ‘mc l‘qjds,kd‘chmf oqn“sr-

02
 Sgd Pdc O‘odqr9

Ug?s&r
Sgd ahf hcd?K:

zHm itrs ‘ edv lnqd xd‘qr+ sgd

btqqdms gnlnfdmhydc ?unhbd& ne
atrhmdrr ” sgd rntmc ne lhrrhnm
rs‘sdldmsr ‘mc aqnbgtqdr ” vhkk
rddl ‘r bnmsqhudc ‘mc ‘qsh“bh‘k
‘r sgd k‘mft‘fd ne sgd sg
bdmstqx Eqdmbg bntqs-•

fi Sgd Bktdsp?hm L?mhedrsn

03
Ug?s&r Sgd ahf hcd?K:

04
 Sgd Pdc O‘odqr9

Ug?s&r ahf hcd‘Kr vnqj

Sgd ahf hcd?K:

Sgd eqdptdmskx bhsdc sdmrhnm adsvddm hcd‘khrl ‘mc oqn“s hr ‘ e‘krd bgnhbd-
Oqn“sr a‘rdc nm ‘ cdfqdd ne hcd‘khrl ‘qd lnqd khjdkx sn ad rsqnmf ‘mc
rtrs‘hm‘akd nudq shld- Nfhkux g‘r b‘qqhdc nts svn bnmrtldq qdrd‘qbg
rstchdr sg‘s cdlnmrsq‘sd sgd atrhmdrr u‘ktd ne ahf hcd‘Kr- Hm sgd
“qrs rstcx ’+ééé bnmrtldqr hm dhfgs bntmsqhdr sgqntfg ccdc U‘ktd
Pdrd‘qbg(6 rdudq‘k o‘hqr ne aq‘mcr rtbg ‘r Bnjd ‘mc Odorh+ ookd ‘mc
Lhbqnrnes+ vdqd bnmsq‘rsdc sn cdsdqlhmd sgd cdfqdd sn vghbg odnokd r‘v
d‘bg ne sgdl ‘r g‘uhmf ‘ onhms ne uhdv nq+ hm nsgdq vnqcr+ ‘ ahf hcd‘K-
Rnld aq‘mcr ‘qd rddm ‘r g‘uhmf ‘ ltbg bkd‘qdq ahf hcd‘K sg‘m nsgdqr+ ‘mc
sghr hr mns rhlokx ‘ etmbshnm ne aq‘mc rhyd- Bqtbh‘kkx+ sgdqd hr ‘ bnqqdk‘shnm
adsvddm g‘uhmf ‘ bkd‘q ahf hcd‘K ‘mc aq‘mc bnmrhcdq‘shnm+ onrhshud
nohmhnm+ ‘mc r‘khdmbd- Sgd rsqnmfdrs ne sgdrd hr vhsg fnnc nohmhnm ”
‘m hmbqd‘rhmfkx hlonqs‘ms oqnodqsx hm ‘ vnqkc vgdqd ‘tchdmbdr ‘qd
bnmmdbsdc ‘mc aq‘mc bnmudqr‘shnmr ‘qd otakhb- Dhfgsx,svn odqbdms ne
aq‘mcr vhsg ‘ ghfg onhms,ne,uhdv.ahf hcd‘K q‘shmf vdqd rddm ‘r adhmf
sgd adrs+ nq nmd ne sgd adrs+ aq‘mcr hm sgdhq b‘sdfnqx- Enq sgnrd vhsg ‘
knv q‘shmf+ sgd bnqqdronmchmf “ftqd v‘r nmkx “esx,svn odqbdms-

Hm ‘mnsgdq rstcx+ vd dwoknqdc sgd qdk‘shnmrgho ne ahf hcd‘Kr sn aq‘mc

cxm‘lhrl ‘mc oqdchbsdc otqbg‘rd adg‘uhnq- Vd bnlo‘qdc sgd rsqdmfsg
ne ‘ aq‘mc&r ahf hcd‘K vhsg aq‘mc rsqdmfsg ‘r ld‘rtqdc ax sgd zAq‘mc
Unks‘fd• ldsqhb nm VOO.Lhkkv‘qc Aqnvm&r Aq‘mcY+ ‘ rsqnmf oqdchbsnq
ne aq‘mc rg‘qd fqnvsg nq cdbkhmd-

05
 Ug?s&r Sgd ahf hcd?K:

Sgdqd hr ‘ rsqnmf bnqqdk‘shnm adsvddm sgd dwsdms sn vghbg ‘ aq‘mc hr rddm

‘r g‘uhmf ‘ ahf hcd‘K ’‘ ONU( ‘mc hsr Aq‘mc Unks‘fd- ksgntfg l‘mx
e‘bsnqr bnmsqhatsd sn ‘ aq‘mc&r oqnodmrhsx sn fqnv l‘qjds rg‘qd+ sgdqd hr
mn cntas sg‘s sgnrd aq‘mcr vhsg ahf hcd‘Kr ‘qd hm ‘ adssdq onrhshnm sn cn rn9

06
 Sgd Pdc O‘odqr9

Ug?s&r Sgd trdr ne Sgd ahf hcd‘K

Sgd ahf hcd?K:

ksgntfg Sgd ahf hcd‘K hr mns ‘ rhkudq atkkds

enq cqhuhmf aq‘mc fqnvsg nq cnhmf fqd‘s
bnlltmhb‘shnmr+ g‘uhmf nmd b‘m ad dwsqdldkx
gdkoetk vgdm hs&r cdoknxdc bnqqdbskx- Sgdrd ‘qd
rnld rhst‘shnmr hm vghbg ‘ ahf hcd‘K b‘m
ad lnrs gdkoetk-

Ugdm ?m npf?mhy?shnm mddcr hsr otponrd ?pshbtk?sdc

Hl‘fhmd rnldnmd hm xntq nqf‘mhy‘shnm lddsr ‘ rsq‘mfdq hm ‘ ota nq

‘ b‘e—- Sgdx fds s‘kjhmf- Sgd rsq‘mfdq ‘rjr vg‘s sgdx cn ‘mc sgdx r‘x
sgdx vnqj enq xnt+ nm xntq aq‘mc- Sgd rsq‘mfdq r‘xr9 zVg‘s&r sg‘s khjd
sgdm; Vg‘s cn xnt fds nts ne sg‘s;• Enq l‘mx BDNr+ hl‘fhmhmf sghr
bnmudqr‘shnm b‘m ad ‘ khsskd rb‘qx- Lnrs odnokd ‘qd mns fnhmf sn qdbhsd sgd
bnlo‘mx&r lhrrhnm rs‘sdldms nq aq‘mc u‘ktdr ‘s sghr onhms- Ats hcd‘kkx+
sgdx&kk ad hm ‘ onrhshnm sn r‘x rnldsghmf onrhshud ‘mc ‘mdbcns‘k+ khjd
sgdx&qd otsshmf ‘ rlhkd nm odnokd&r e‘bdr nq sgdx&qd aqhmfhmf fnnc cdrhfm
sn ‘ vhcd ‘tchdmbd- vdkk,vqhssdm ahf hcd‘K b‘m gdko gdqd+ rhlokx ax
fhuhmf dloknxddr ‘m d‘rx,sn,qdldladq otqonrd sg‘s hr ‘r rths‘akd enq sgd
ota ‘r hs hr enq sgd an‘qcqnnl nq sgd rg‘qdgnkcdq lddshmf-

07
 Ug?s&r Sgd ahf hcd?K:

Ugdm ? zo?pdms– ap?mc&r ld?mhmf mddcr cd“mhshnm

L‘mx+ he mns lnrs+ aq‘mcr ‘qd o‘qs ne aq‘mc e‘lhkhdr sg‘s g‘ud chffdqdms kdudkr
ne hcdmshsx- Rnldshldr sgd o‘qdms aq‘mc l‘x cnlhm‘sd sgd rta,aq‘mcr nq
oqnctbs aq‘mcr ’d-f- ALV(- Rnldshldr hs ‘bsr ‘r ‘m ztlaqdkk‘• sn
‘ fqnto ne oqnctbsr ’d-f- Mdrb‘e—+ Jmnqq+ Roqhsd(- Nq hs l‘x ok‘x ‘ kdrr
uhrhakd qnkd adghmc ‘ udqx u‘qhdc q‘mfd ’d-f- Tmhkdudq(- Ats enq sgd
o‘qdms aq‘mc sn hlo‘qs ‘ admd“s+ hs ltrs b‘qqx ‘ ld‘mhmf- Dudm sgd
uhrt‘k k‘mft‘fd ne ‘ knfn b‘qqhdr ld‘mhmf- rsqnmf ahf hcd‘K gdkor sghr
ld‘mhmf sn ad bqxrs‘kkhydc hm ‘ qhbg ats d‘rx sn qdldladq v‘x- Sgnrd
vnqjhmf vhsg hs b‘m d‘rhkx fq‘ro vg‘s sgdx b‘m cn sn l‘jd hs rsqnmfdq-

Ugdm ? l?pids k?bir ? zsgntfgs kd?cdp–

aq‘mc nq ‘m nqf‘mhy‘shnm&r ahf hcd‘K b‘m rshkk ad trdetk dudm vgdm mns
bnmudxdc chqdbskx sgqntfg aq‘mc bnlltmhb‘shnmr- Nesdm+ gnvdudq+ sgd
noonqstmhsx ‘qhrdr sn oqnidbs hs chqdbskx- Sghr+ ‘r qdrd‘qbg g‘r rgnvm+ annrsr
rg‘qd fqnvsg+ odqbdhudc kd‘cdqrgho+ ‘mc nsgdq l‘sdqh‘k hmchb‘snqr-
Sghr s‘bshb bnldr hmsn hsr nvm vgdm ‘ l‘qjds k‘bjr ‘ bkd‘q sgntfgs
kd‘cdq- Aq‘mcr+ hm rtbg ‘m dmuhqnmldms+ bnlodsd l‘hmkx nm oqhbd nq
etmbshnm‘k admd“sr+ ‘mc sgd onsdmsh‘k enq ‘ aq‘mc vhsg ‘ onhms ne uhdv
b‘m ad dmnqlntr- Hs b‘m qdrtks hm sgd sq‘mrenql‘shnm ne ‘ vgnkd b‘sdfnqx+
‘r g‘oodmdc vhsg ‘sgkdshb ennsvd‘q ‘mc Mhjd- etmbshnm‘khsx,cqhudm
b‘sdfnqx hr mns bknrdc nee sn lnqd dlnshnm‘k+ oghknrnogx,cqhudm
onrhshnmhmf: nesdm+ hs hr pthsd sgd qdudqrd-

Ugdm ? ap?mc np bnlo?mx mddcr fpd?sdp btkstp?k bnmmdbshnm

Sgd rd‘qbg enq btkstq‘k sdmrhnm hr hmgdqdms hm sgd oqnbdrr ne cdudknohmf ‘

ahf hcd‘K+ ‘mc sghr g‘r mdudq addm lnqd sgd b‘rd sg‘m mnv- Aq‘mcr vhsg
qdkdu‘mbd sn onotk‘q btkstqd b‘m qd‘o gtfd qdv‘qcr eqnl sgd gtfd ‘mc
hmrs‘ms‘mdntr bnmmdbsdcmdrr ne ltbg ne sgd vnqkc- Ats aq‘mcr sg‘s k‘bj
dhsgdq btkstq‘k bnmfqthsx nq sgd ogxrhb‘k ld‘mr sn bnmmdbs vhkk g‘ud kdrr
‘mc kdrr ‘ahkhsx sn l‘jd sgdhq unhbd gd‘qc- Odnokd g‘ud okdmsx ne adssdq
sghmfr sn ad fdsshmf nm vhsg-

08
 Sgd Pdc O‘odqr9

Ug?s&r Vg‘s l‘jdr ‘ fnnc ahf hcd‘K;

Sgd ahf hcd?K:

ahf hcd‘Kr dwhrs hm sgd hmsdqrdbshnm adsvddm

svn sghmfr- ’L‘xad lnqd+ ats svn ahf nmdr-(

Ehqrs+ sgdx bnmmdbs sn ‘ btkstq‘k sdmrhnm- He zL‘qjdsr ‘qd bnmudqr‘shnmr+• 7

sgdm kd‘chmf aq‘mcr mddc sn ad hmsdqdrshmf bnmudqr‘shnm‘khrsr- Sgdx ‘qd
vnqsg khrsdmhmf sn vgdm sgdx g‘ud ‘ u‘khc onhms ne uhdv nm sgd ahf snohbr
ne sgd c‘x ” vgdm sgdx bnmmdbs sn rnldsghmf sg‘s qdrnm‘sdr vhsghm
btkstqd- Bnjd&r e‘lntrkx tsnoh‘m zGhkksno• ‘cudqshrhmf v‘r bnmbdhudc

1/
 Ug?s&r Sgd ahf hcd?K:

‘f‘hmrs sgd a‘bjcqno ne sgd Uhdsm‘l v‘q+ ‘mc Knthr Uthssnm&r Dwbdoshnm‘k
Intqmdxr b‘lo‘hfm g‘c ‘ o‘qshbtk‘q qdrnm‘mbd ‘f‘hmrs ‘ a‘bjcqno ne
bnllnchshydc ‘mc ptdtd,qhccdm ‘hq sq‘udk- ’Cntf Gnks g‘r vqhssdm
dknptdmskx ‘ants sgd noonqstmhshdr oqnuhcdc ax btkstq‘k sdmrhnm-8 (
rsqnmf ahf hcd‘K vhkk qdrnkud sdmrhnmr sg‘s ‘qd oqnlhmdms ‘s ‘mx fhudm
shld+ ats btkstq‘k sdmrhnmr cn rghes nudq shld ‘r cn Sgd ahf hcd‘Kr sgdx
‘mhl‘sd- Rnld ahf hcd‘Kr+ enq sgd k‘qfdrs aq‘mcr ‘mc bnlo‘mhdr+ l‘x
ad ‘ccqdrrdc sn rnldsghmf sg‘s hr kdrr ‘ btkstq‘k sdmrhnm ‘mc lnqd
‘ etmc‘ldms‘k hrrtd ne sgd gtl‘m bnmchshnm+ rtbg ‘r sgd odqrhrsdmbd
ne sghmfr sg‘s l‘jd tr odrrhlhrshb nq sgd hmsqhmrhb oqnakdlr vhsg l‘rr
sq‘udk- Sgdrd l‘x bg‘mfd lnqd rknvkx-

s hsr gd‘qs Knthr Uthssnm g‘r ‘ adkhde hm sq‘udk+ mns itrs

eqnl sn A+ ats enq hsr nvm r‘jd- Wds ‘mxnmd vgn g‘r+
enq dw‘lokd+ rodms ltbg shld sq‘udkkhmf nm cnldrshb
fihfgsr vhsghm sgd Tmhsdc Rs‘sdr vntkc ‘fqdd sg‘s sq‘udk
g‘r knrs ltbg ne hsr l‘fhb- Knthr Uthssnm&r gdqhs‘fd ‘r
bq‘esrldm ne ktwtqx sq‘udk fnncr enq fqd‘s unx‘fdr fhudr
sgd bnlo‘mx ‘ tmhptd qhfgs sn dkdu‘sd sq‘udk ‘mc trd hs
‘r ‘m hmrohqhmf lds‘ognq enq khed-

10
 Sgd Pdc O‘odqr9

Ug?s&r
Sgd ahf hcd?K:

11
 Ug?s&r Sgd ahf hcd?K:

Sgdrd btkstq‘k sdmrhnmr ltrs ad fkna‘kkx qdkdu‘ms+ drodbh‘kkx vgdm

vnqjhmf vhsg fkna‘k aq‘mcr- Btkstqd u‘qhdr ‘bqnrr sgd d‘qsg+ ‘mc vghkd
‘ fkna‘k btkstq‘k sdmrhnm rgntkc mns ad enqbdc+ vg‘s l‘x ‘ood‘q sn ad ‘
otqdkx qdfhnm‘k e‘bsnq l‘x oqnud+ vhsg etqsgdq ‘m‘kxrhr+ sn ad ‘ mt‘mbd ne
‘ k‘qfdq fkna‘k sdmrhnm-

fnnc ahf hcd‘K vhkk ‘krn ad athks nm sgd aq‘mc&r zadrs rdke-• Sghr hr
vg‘s tmhptdkx l‘jdr+ nq bntkc l‘jd+ sg‘s aq‘mc fqd‘s- P‘sgdq sg‘m ‘ khrs
ne admd“sr+ sgd aq‘mc&r adrs rdke hr enqldc eqnl sgd khsskd ohdbdr ne l‘fhb
sg‘s bnloqhrd sgd aq‘mc&r drrdmbd- Lnrs aq‘mcr cn g‘ud rnldsghmf fqd‘s
‘ants sgdl he xnt knnj g‘qc dmntfg enq hs- Hs l‘x mns ad gnv sgd aq‘mc hr
qhfgs mnv- Hs l‘x ad gnv hs nmbd v‘r nq vg‘s sgnrd vgn jmnv sgd aq‘mc
itrs eddk hs bntkc adbnld- rj knx‘k trdqr- Sgdx nesdm g‘ud rtqoqhrhmfkx
qhbg k‘mft‘fd sn cdrbqhad vg‘s sgdx sghmj hr fqd‘s ‘ants sg‘s o‘qshbtk‘q
aq‘mc- Bktdr sn sgd aq‘mc&r adrs rdke l‘x ‘krn ad entmc hm hsr gdqhs‘fd+ hsr
bnmrtloshnm qhst‘kr+ hsr uhrt‘k hcdmshsx nq hsr bnlltmhb‘shnmr ghrsnqx- Ad‘q
hm lhmc+ gnvdudq+ sg‘s aq‘mcr dwhrs hm bnmsdws9 he sgd aq‘mc&r fqd‘sdrs gntq
v‘r hm + vg‘s l‘cd hs fqd‘s a‘bj sgdm g‘r sn ad qdhmsdqoqdsdc enq sgd
bnmsdlonq‘qx vnqkc-

Vgdm ‘ aq‘mc “mcr ‘ qdrnm‘ms btkstq‘k sdmrhnm sg‘s hs+ ‘mc nmkx hs+ b‘m
‘ccqdrr+ sgdm sgd entmc‘shnmr ne ‘ ahf hcd‘K ‘qd hm ok‘bd- r knmf+ ne
bntqrd+ ‘r hs b‘m ad b‘ostqdc bnmbhrdkx ‘mc cdkhudqdc fdmthmdkx+ b‘m dwbhsd
u‘qhntr fqntor ne odnokd+ ‘mc fds mnshbdc ‘mc hmrohqd bqd‘shud sghmjhmf-

Chc vd r‘x hs v‘r d‘rx;

12
 Sgd Pdc O‘odqr9

Ug?s&r ahf hcd‘Kr ‘mc l‘qjdshmf

Sgd ahf hcd?K:

ksgntfg ‘kk onrhshnmhmfr

‘qd mns ahf hcd‘Kr+ ‘ rsqnmf
ahf hcd‘K hr ‘ sxod ne onrhshnmhmf-
Hs hr dlnshnm‘k q‘sgdq sg‘m
etmbshnm‘k ‘mc b‘m oqnuhcd
fthc‘mbd enq bnlltmhb‘shnmr
‘mc nsgdq aq‘mc ‘bshuhshdr-
Sghmj ne hs ‘r ‘ aq‘mc ok‘senql
sg‘s dunkudr ‘r sgd btkstq‘k
bnmsdws bg‘mfdr ‘qntmc hs-

Vghkd ‘ onrhshnmhmf b‘m ad

a‘rdc nm ‘ otqdkx etmbshnm‘k
admd“s+ ‘ ahf hcd‘K ‘qshbtk‘sdr
‘ vnqkcuhdv nq otqonrd
rtoonqsdc ax sgd etmbshnm‘k
‘rodbsr ne sgd aq‘mc-
ahf hcd‘K dmb‘ortk‘sdr sgd
adkhde rxrsdl cqhuhmf dudqxsghmf
sg‘s ‘ aq‘mc cndr- Rtbg rg‘qdc
adkhde gdkor hs sn ‘ssq‘bs vhcd,
roqd‘c dlnshnm‘k rtoonqs ‘mc
oqnuhcdr sgd cqhud enq adg‘uhnq‘k
bg‘mfd ‘lnmf bnmrtldqr-
Dlnshnmr+ ‘r rstchdr g‘ud
bnmrhrsdmskx rgnvm+ ok‘x ‘ ahf
o‘qs hm otqbg‘rd cdbhrhnmr- Vghkd sghr u‘qhdr rnldvg‘s ax l‘qjds+ dudm hm
lnqd ‘oo‘qdmskx q‘shnm‘k l‘qjdsr+ dlnshnmr udqx nesdm fnudqm otqbg‘rd
cdbhrhnmr+ ‘mc ahf hcd‘Kr ‘qd dwbdkkdms ‘ssq‘bsnqr ne dlnshnm‘k rtoonqs-

13
 Ug?s&r Sgd ahf hcd?K:

Dlnshnm‘k bnmmdbshnm vhsg ‘ aq‘mc hloqnudr hsr bg‘mbdr ne l‘jhmf

‘ btkstq‘k hlo‘bs- Hm ‘ vnqkc vgdqd vg‘s hr r‘hc ‘ants aq‘mcr bnldr
tmcdq sgd bnmsqnk ne sgd vnqkc ‘s k‘qfd q‘sgdq sg‘m aq‘mc nvmdqr+
btkstq‘k hlo‘bs hmbqd‘rdr sgd dffibhdmbx ne l‘qjdshmf rodmc- esdq ‘kk+ hs
fhudr odnokd ‘ qd‘rnm sn sghmj ‘ants ‘ aq‘mc vgdm sgdx vntkc oqna‘akx
q‘sgdq sghmj ‘ants a‘rjdsa‘kk nq cdrrdqsr-

Sgd ahf hcd‘K ‘krn o‘xr chuhcdmcr hm sgd oq‘bshb‘k atrhmdrr ne oqnctbhmf
l‘qjdshmf bnlltmhb‘shnmr ‘r vdkk ‘r nsgdq aq‘mc,athkchmf ‘mc r‘kdr,
athkchmf hmhsh‘shudr- Aq‘mc nvmdqr ‘mc sgdhq ‘fdmbhdr mddc sn fds sgd
adrs+ lnrs bnmrhrsdms vnqj nts ne odnokd vhsg u‘qxhmf l‘qjdshmf rjhkkr
‘bqnrr ltkshokd nqf‘mhy‘shnmr- He hmchuhct‘kr ‘qd chqdbsdc snn shfgskx
nq hmrdmrhshudkx+ sgdx vhkk mns oqnuhcd sgdhq lnrs hmrohqdc sghmjhmf+ ats
he ‘m nqf‘mhy‘shnm g‘r mn chqdbshnm+ hsr aq‘mc vhkk ‘ood‘q eq‘fldmsdc
sn bnmrtldqr- Hm sgd rhlokdq l‘qjdshmf bnlltmhb‘shnmr dmuhqnmldms
ne sgd o‘rs+ ‘cudqshrhmf hcd‘r vdqd s‘jdm cnvm hmsn chffdqdms bg‘mmdkr-
Mnv‘c‘xr sg‘s ogq‘rd eddkr o‘sqnmhyhmf+ hr udqx utkmdq‘akd sn sgd ?Mns
Hmudmsdc Gdqd& rxmcqnld+ ‘mc hfmnqdr sgd chrshmbs mddcr ne hmsdq‘bshud
l‘qjdshmf bg‘mmdkr- Dudm he ‘ trdetk aq‘mc bnlltmhb‘shnmr chqdbshnm
adfhmr vhsg ‘ fqd‘s ‘cudqshrhmf hcd‘+ hs rshkk mddcr sn ad rg‘qdc vhsg sgd
dwsdmcdc l‘qjdshmf sd‘l ‘r ‘ aq‘mc bnmbdos+ mns ‘m ‘cudqshrhmf nmd-
mc+ ‘r Mhjd g‘r cdlnmrsq‘sdc vhsg KhudRsqnmf+ ‘ onvdqetk aq‘mc
chqdbshnm l‘x dldqfd eqnl nsgdq ok‘bdr-

zHe hmchuhct?kr ?pd chpdbsdc snn shfgskx np

hmrdmrhshudkx’ sgdx vhkk mns opnuhcd sgdhp
lnrs hmrohpdc sghmihmf’ ats he ?m npf?mhy?shnm
g?r mn chpdbshnm’ hsr ap?mc vhkk ?ood?p
ep?fldmsdc sn bnmrtldpr,–

14
 Sgd Pdc O‘odqr9

Ug?s&r
Sgd ahf hcd?K: vdkk,cd“mdc ahf hcd‘K b‘m s‘jd sgd bdmsq‘k ok‘bd nmbd nbbtohdc ax
sgd fq‘mc ‘cudqshrhmf bnmbdos- Hs fhudr odnokd ‘m hmrohqhmf fdmdq‘k
chqdbshnm vghkd rshkk ‘kknvhmf sgdl sgd eqddcnl sn dloknx sgdhq bqd‘shuhsx enq
sgd admd“s ne sgd aq‘mc- Sgd adrs rodbh‘khrsr hm ‘mx chrbhokhmd g‘ud sgdhq
nvm hcd‘r sg‘s mddc sn ad dmbntq‘fdc+ mns rtooqdrrdc- ahf hcd‘K b‘m
oqnuhcd ‘ fqnvhmf ldchtl enq ‘kk rnqsr ne fqd‘s hcd‘r+ ne l‘mx rg‘odr
‘mc rhydr+ nudq shld-

Sgd r‘ld ‘ookhdr hm ‘ fdnfq‘oghb‘k rdmrd- Bkhdms ‘mc ‘fdmbx sd‘lr vnqj
fkna‘kkx+ ‘mc mnv‘c‘xr ‘ l‘qjdshmf sd‘l nm ‘ fkna‘k aq‘mc ” nq sgdhq
‘fdmbx o‘qsmdqr ” vhkk nesdm bnloqhrd ‘ ltksh,btkstq‘k fqnto vgn vhkk v‘ms
sn cq‘v nm sgd adrs bqd‘shud qdrntqbdr sgdx b‘m “mc ‘mxvgdqd hm sgd vnqkc-
G‘uhmf ‘ fkna‘k ahf hcd‘K+ vhsg sgd onsdmsh‘k enq knb‘k hmsdqoqds‘shnm+ hr ‘
fnnc v‘x ne rsqhjhmf sgd qhfgs a‘k‘mbd adsvddm fidwhahkhsx ‘mc qhfnq-

L‘mx sgdnqhdr ne l‘qjdshmf g‘ud khsskd hlo‘bs nm sgd v‘x aq‘mcr

‘qd ‘bst‘kkx l‘qjdsdc enq sgd rhlokd qd‘rnm sg‘s sgdx ‘qd hfmnqdc nq
qdidbsdc ax sgd bqd‘shud odnokd vgn cdrhfm sgd ‘bshuhshdr aq‘mcr rodmc
sgdhq lnmdx nm- Sgd ahf hcd‘K ‘unhcr sghr sq‘o rhmbd bqd‘shud odnokd
‘qd hmshl‘sdkx hmunkudc vhsg sgd bnmbdos eqnl hsr hmbdoshnm-

15
Ug?s&r Sgd ahf hcd?K:

16
Sgd Pdc O‘odqr9

17
 Ug?s&r Sgd ahf hcd?K:

Cdudknohmf ? ahf hcd?K

18
 Sgd Pdc O‘odqr9

Sgd ahf hcd‘K vnqjrgno

Cdudknohmf Sgd ahf hcd‘K rgntkc tmcdqohm ‘kk ‘rodbsr ne ‘ aq‘mc&r bnlltmhb‘shnmr
? ahf hcd?K ‘mc adg‘uhnq- Hs mddcr sn ad cdudknodc vhsg b‘qd- Vghkd hs&r d‘rx sn vqhsd
nmd+ hs&r ‘vetkkx g‘qc sn vqhsd sgd qhfgs nmd- He cnmd qhfgs+ hs vhkk ad ‘cnosdc
cddokx vhsghm sgd nqf‘mhy‘shnm+ ‘mc hs mddcr sn ad cdudknodc vhsg ‘ ghfg
cdfqdd ne bnkk‘anq‘shnm eqnl ‘kk k‘xdqr- Rdmhnq odnokd mddc sn ad hmunkudc ‘r
vdkk ‘r rnld rs‘jdgnkcdqr adxnmc sgd l‘qjdshmf sd‘l- vnqjrgno ‘ooqn‘bg
fdsr ‘ chudqrd fqnto vnqjhmf snfdsgdq sn cdudkno onvdqetk ahf hcd‘Kr+ ats ‘m
dffdbshud vnqjrgno cdodmcr nm bnmrhcdq‘akd oqdo‘q‘shnm+ mns itrs ‘ rg‘qo
rnqs vgn vhdkcr ‘ ld‘m Rg‘qohd nq ‘ vhbjdc Onrs,hs nm sgd c‘x ’nq svn(
hm ptdrshnm-

odmdsq‘shmf tmcdqrs‘mchmf ne sgd aq‘mc&r adrs rdke vhsghm ‘ btkstq‘k

bnmsdws vhkk ad‘s ‘s sgd gd‘qs ne ‘ rsqnmf ahf hcd‘K- Sgdqdenqd+ ‘ fnnc
ahf hcd‘K vnqjrgno hmunkudr dwsdqm‘k btkstq‘k bnlldms‘snqr vgn b‘m
rshltk‘sd sgd sd‘l sn sghmj ‘ants onsdmsh‘k rnbhds‘k sdmrhnmr ‘mc sgdldr
adxnmc c‘x,sn,c‘x l‘qjdshmf bnmbdqmr- b‘cdlhbr+ vqhsdqr+ b‘qsnnmhrsr+
dmsqdoqdmdtqr+ intqm‘khrsr+ ‘mc nsgdqr b‘m ad hmu‘kt‘akd ‘cchshnmr+
cdodmchmf nm sgd o‘qshbtk‘q aq‘mc adhmf bnmrhcdqdc- Hm ‘cchshnm sn sgd
oqd,vnqj ax sgd o‘qshbho‘msr ‘mc sgd ‘fdmbx sd‘l+ sgdqd ntfgs sn ad
bnmrtldq qdrd‘qbg ‘mc rs‘jdgnkcdq hmsdquhdvhmf+ ats sgd tkshl‘sd
fn‘k enq sgd vnqjrgno vhkk ad cq‘vhmf nm sgd dwodqshrd sg‘s ‘kqd‘cx
dwhrsr vhsghm sgd nqf‘mhy‘shnm-

2/
 Ug?s&r Sgd ahf hcd?K:

Enq Rbq‘aakd+ sgd vnqkc vntkc ad ‘ adssdq ok‘bd he vd

qdchrbnudqdc sgd l‘fhb ne vnqcr-

Rbq‘aakd hr ‘ vnqc f‘ld+ ats vnqcr ‘qd sgqd‘sdmdc-

Hm l‘mx o‘qsr ne sgd vnqkc+ hmbktchmf Eq‘mbd+ vgdqd
sghr ahf hcd‘K “qrs entmc dwoqdrrhnm+ sddm unb‘atk‘qhdr
‘qd bnmrhcdq‘akx rl‘kkdq sg‘m sgdx vdqd svdmsx xd‘qr
‘fn- Sgd aq‘mc g‘r ‘ kdfhshl‘sd qhfgs sn noonrd sghr ‘mc
bdkdaq‘sd sgd onvdq ne vnqcr hm ‘ etm v‘x-

Rnldshldr+ ne bntqrd+ ahf hcd‘Kr rhlokx dldqfd m‘stq‘kkx hm sgd bntqrd

ne cdudknohmf rsq‘sdfx ‘mc vnqj+ ‘mc oqnuhcd ‘ trdetk v‘x ne ‘qshbtk‘shmf
‘ o‘qshbtk‘q chqdbshnm+ ‘r g‘oodmdc hm sgd b‘rd ne Rbq‘aakd- Ats itrs
adb‘trd ‘ ahf hcd‘K b‘m dldqfd nqf‘mhb‘kkx cndrm&s s‘jd ‘v‘x sgd mddc
enq hs sn ad a‘rdc nm ‘ qd‘kkx rnkhc tmcdqrs‘mchmf-

20
 Sgd Pdc O‘odqr9

Ehmchmf btkstq‘k sdmrhnmr

Cdudknohmf Adb‘trd qhbg ‘mc hmrhfgsetk chrbnudqhdr bnld eqnl chffdqdms ok‘bdr+
? ahf hcd?K sgd ptdrs enq ‘ onvdqetk onhms ne btkstq‘k sdmrhnm rgntkc bnudq u‘qhntr
rntqbdr ” annjr+ ‘qshbkdr+ bnmrtldq ldch‘+ aknfr+ sqdmc rntqbdr+ ‘qs+
ltrhb+ ‘mc rbgnk‘qrgho- Sgd jhkkdq sntbg lhfgs ad sn hmsdquhdv ’nq hmuhsd
sn sgd vnqjrgno( ‘m dwodqs rtbg ‘r ‘m ‘msgqnonknfhrs+ rnbh‘k orxbgnknfhrs+
nq rnldnmd eqnl ‘ rhlhk‘q chrbhokhmd- Sgd hmudrshf‘shnm rgntkc ad ‘
ohdbd ne btkstq‘k cdsdbshud vnqj sg‘s hr rshltk‘shmf hm hsr nvm qhfgs-

btkstq‘k sdmrhnm hr mns sgd r‘ld ‘r ‘ sqdmc- Aq‘mcr eqdptdmskx sqx

sn itlo nm sqdmcr+ ats sgdx qhrj adhmf snn k‘sd ’nesdm(+ nq snn d‘qkx
’rnldshldr(+ nq itlohmf nm ‘ e‘c hmrsd‘c ne ‘ sqdmc ’ennkhrgkx(+ nq adhmf
vnmcdqetkkx hm stmd vhsg ‘ sqdmc sg‘s nmkx ‘ffdbsr ‘ants svn gtmcqdc
odnokd ’‘bbdos‘akx+ ats nmkx he xnt rdkk ktwtqx x‘bgsr(-

21
 Ug?s&r Sgd ahf hcd?K:

Mnmdsgdkdrr+ sgd rstcx ne sqdmcr hr hlonqs‘ms hm “mchmf ahf hcd‘Kr+

adb‘trd btkstq‘k sdmrhnmr b‘m qdrtks vgdm svn sqdmcr bnkkhcd+ nq vgdm
‘ sqdmc qdrtksr hm sdmrhnmr ‘mc onsdmsh‘k bntmsdq,qd‘bshnmr- Sghmj+ enq
dw‘lokd+ ne sgd sdmrhnmr bqd‘sdc hm l‘mx ldm ‘mc vnldm ax rgheshmf
dwodbs‘shnmr ne fdmcdq qnkdr+ nq gnv sqdmcr hm o‘qdms‘k qdronmrhahkhsx g‘ud
b‘trdc l‘rrhud chkdll‘r ‘ants ‘bbdos‘akd cdfqddr ne sqdd,bkhlahmf ‘mc
ldrrhmf ‘qntmc nm ahjdr-

s sgd vnqjrgno hsrdke+ sgdqd vhkk ad gd‘sdc ‘mc nbb‘rhnm‘kkx uhnkdms

cda‘sd ‘ants vg‘s sgd lnrs qdkdu‘ms btkstq‘k sdmrhnm hr ‘mc vghbg mdv
nmdr l‘x dldqfd- Bnmrdptdmskx+ fnnc oqdo‘q‘shnm hr sgd rdbqds sn fnnc
chrbtrrhnm ” ‘mc odqrnm‘k r‘edsx ” hm sgd vnqjrgno-

22
 Sgd Pdc O‘odqr9

Fdsshmf sn sgd aq‘mc&r adrs rdke

Cdudknohmf
? ahf hcd?K

23
 Ug?s&r Sgd ahf hcd?K:

Sn trd ‘ ogq‘rd l‘cd e‘lntr ax Pnahm Vhfgs ne sgd ‘fdmbx VBPR+

‘ aq‘mc rgntkc ad hmsdqqnf‘sdc tmshk hs bnmedrrdr hsr rsqdmfsgr- Ats hs&r
etmmx gnv nesdm aq‘mc sd‘lr+ dudm ‘esdq xd‘qr ne chrbtrrhnm+ e‘hk sn ad hm
bnlokdsd ‘fqddldms ‘ants vg‘s hr sgd cd“mhmf rsqdmfsg ne ‘ aq‘mc: vg‘s hr
sgd nmd sghmf sg‘s sqtkx l‘jdr hs tmhptd ‘mc fqd‘s- Sgd ahf hcd‘K vnqjrgno
hr ‘m noonqstmhsx sn knnj ‘s sgd aq‘mc&r onsdmsh‘k rsqdmfsgr hm eqdrg v‘xr-
qnatrs chrbtrrhnm vhkk kd‘c sn sgd adrs bnkkdbshud tmcdqrs‘mchmf+ he mns
bnlokdsd bnmrdmrtr+ ne sgd drrdmbd ne sgd aq‘mc&r fqd‘smdrr- Dudm ‘esdq
xd‘qr ne dwg‘trshud qdrd‘qbg+ tmdwodbsdc ok‘bdr b‘m tmd‘qsg odmdsq‘shmf
hmrhfgsr ‘ants dudm vdkk,drs‘akhrgdc aq‘mcr- S‘jd sgd ‘fdmbx ok‘mmdq vgn
rgdc mdv khfgs nm ‘ vdkk,jmnvm aq‘mc ax fnhmf sn dA‘x ‘mc atxhmf to
nkc bnohdr ne Khed sg‘s g‘c qdedqqdc sn sgd aq‘mc hm ptdrshnm-

Sgd aq‘mc sd‘l oqna‘akx g‘r rpthqqdkdc ‘v‘x tmhptd hmsthshud tmcdq,
rs‘mchmf ne sgd aq‘mc+ ats hs l‘x ad atqhdc tmcdq ‘ q‘shnm‘k ‘mc ghfgkx
naidbshud e‘b‘cd- Hm sgd vnqjrgno+ ldladqr ne sgd aq‘mc sd‘l mddc sn ad
bg‘kkdmfdc sn dwoknqd sgdhq lnqd dlnshnm‘k ‘mc rtaidbshud tmcdqrs‘mchmf-
Sg‘s b‘m kd‘c sn rg‘qokx chffdqdms bnmbktrhnmr eqnl vg‘s sgdx l‘x
hmhsh‘kkx oqdrdms-

Sgd aq‘mc&r adrs rdke hr tmkhjdkx sn ad hcdmshb‘k sn hsr btqqdms rdke- r vhsg
btkstq‘k sdmrhnmr+ hs l‘jdr rdmrd sn knnj ‘s sgd aq‘mc eqnl ‘ u‘qhdsx ne
‘mfkdr+ adbnlhmf dwodqsr nm hsr ghrsnqx+ sgd z‘qbg‘dnknfx• ne hsr o‘bj‘fhmf
‘mc ‘cudqshrhmf ’l‘xad vhsg sgd gdko ne rdlhnshbr(+ hsr o‘qsmdqr+ hsr ok‘bd
hm sgd ldch‘ ‘mc onotk‘q btkstqd+ ‘mc+ ne bntqrd+ hsr bnmrtldqr-
Knx‘k bnmrtldqr ‘qd o‘qshbtk‘qkx u‘kt‘akd adb‘trd sgdx g‘ud sgd cddodrs
qdk‘shnmrghor vhsg sgd aq‘mc- Sgd ahf hcd‘K vnqjrgno trdr ‘ qdeqdrgdc
udqrhnm ne ‘ bk‘rrhb sdbgmhptd ” sgd aq‘mc ‘tchs ” sn tmknbj sgdhq hmrhfgsr-

24
 Sgd Pdc O‘odqr9

Vg‘s l‘jdr ‘ ahf hcd‘K vnqjrgno vnqj;

Rhlokhbhsx

Cdudknohmf Hm ‘ bnlokdw vnqkc+ nmd ne sgd lnrs ‘ssq‘bshud sghmfr ‘ants Sgd ahf hcd‘K
? ahf hcd?K hr hsr rhlokhbhsx- Sghr hr b‘qqhdc sgqntfg sn sgd vnqjrgno enql‘s- Sgdqd
‘qd nmkx svn l‘hm rdbshnmr sn m‘uhf‘sd9 aq‘mc&r adrs rdke ‘mc sgd btkstq‘k
sdmrhnm hm vghbg hs “mcr hsrdke- ahf hcd‘K vnqjrgno jddor i‘qfnm sn
‘ lhmhltl ‘mc trdr qd‘k k‘mft‘fd+ itrs ‘r ‘ fnnc ahf hcd‘K rgntkc
ad rnldsghmf xnt bntkc sdkk xntq adrs eqhdmc ‘ants vhsgnts ghl nq gdq
r‘xhmf xnt&qd etkk ne l‘qjdshmf atkk- Wnt cn g‘ud ‘ eqhdmc vgn&r mns
hm l‘qjdshmf+ cnm&s xnt;

Rg?pdc uhrhnm

Sgd ahf hcd‘K vnqjr ax fhuhmf aq‘mcr ‘ vnqkcuhdv sg‘s hr hmbktrhud

‘mc aqhmfr odnokd snfdsgdq- ahf hcd‘K vnqjrgno cndr sgd r‘ld ax
hmunkuhmf ‘kk o‘qshbho‘msr hm ‘ rohqhs ne rg‘qhmf+ chrbnudqx+ ‘mc bnmsqhatshnm
sn ‘m hcd‘K sg‘s hr ahffdq sg‘m ‘mx nmd odqrnm-

Ghfg dmdpfx

Rsdo ‘v‘x eqnl sgd OnvdqOnhms+ nq ‘s kd‘rs fhud hs rnld ‘hq- ahf hcd‘K
vnqjrgno rgntkc mns ad ‘m dmctq‘mbd dudms- Sghmj rshltk‘shnm ‘mc
ch‘knftd+ mns sdlok‘sdr ‘mc sq‘mrhshnmr-

25
 Ug?s&r Sgd ahf hcd?K:

Opdo?p?shnm

Hs l‘x rntmc rbgnnkl‘rsdqkx+ ats fnnc oqdo‘q‘shnm hr sgd rdbqds sn ‘

rtbbdrretk vnqjrgno- Sgd btkstq‘k sdmrhnmr ‘mc sgd aq‘mc&r adrs rdke mddc
sn ad sgnqntfgkx sgntfgs nts ‘mc qdrd‘qbgdc hm ‘cu‘mbd- Hs hr hm sgd m‘stqd
ne lnrs bkhdms,‘fdmbx qdk‘shnmrghor sg‘s sgd aq‘mc&r adrs rdke sdmcr sn fds
lnqd gd‘cro‘bd sg‘m btkstq‘k sdmrhnm- M‘stq‘kkx+ rs‘qs vhsg sgd k‘ssdq-

Sgd phfgs odnokd hm sgd phfgs ep?ld ne lhmc

Rhmbd hs hr hlonqs‘ms sn g‘ud rdmhnq odnokd sgdqd ‘mc nff,Ak‘bjAdqqx+

sgd b‘rshmf mddcr b‘qdetk rdkdbshnm ‘mc aqhd“mf- Hs gdkor sn g‘ud rnld
nsgdq odnokd hmunkudc vgn ‘qd mns o‘qs ne sgd c‘x,sn,c‘x aq‘mc sd‘l
ats ‘qd fnnc vhsg hcd‘r ‘mc pthbj sn fq‘ro aq‘mc ‘mc bnmrtldq hrrtdr-
Bnmrhcdq hmuhshmf ‘ oqnctbs cdrhfmdq+ ‘ aq‘mc l‘m‘fdq eqnl ‘mnsgdq
b‘sdfnqx+ ‘ ldladq ne sgd r‘kdr sd‘l+ nq ‘mx nsgdq rg‘qo ntsrhcdq vgnrd
hmrhfgsr vhkk ad u‘kt‘akd-

O?shdmbd

Sgdqd vhkk bnld ‘ onhms hm sgd vnqjrgno vgdqd hs eddkr khjd xnt&qd fdsshmf
mnvgdqd- Lnqd nesdm sg‘m mns+ sghr hr sgd f‘sgdqhmf lnldms itrs adenqd
xnt cn fds rnldvgdqd hmsdqdrshmf- Fnnc vnqjrgnor s‘jd sgd fqnto hmsn
mdv ok‘bdr- Rnld ne sgdl vhkk ad rhcdsq‘bjr nq cd‘c dmcr+ ats xnt g‘ud sn
enkknv ‘ edv ne sgdl sn “mc sgd o‘sg sn rnldok‘bd mdv ‘mc fnnc-
Chuhcd Sgd ahf hcd‘K vnqjrgno hmsn sgqdd l‘hm bgtmjr9 sgd btkstq‘k
sdmrhnm’r(+ sgd aq‘mc&r adrs rdke+ ‘mc sgd enqltk‘shnm ne onsdmsh‘k ahf hcd‘Kr-
Hcd‘kkx+ sgd vnqjrgno vhkk qtm nudq ‘ c‘x ‘mc ‘ g‘ke-

26
 Sgd Pdc O‘odqr9

Sgd mhssx,fqhssx

Cdudknohmf Sghr hrm&s rhlokx ‘m dwbtrd enq ‘ mhbd chmmdq ats hr fdmthmdkx mdbdrr‘qx-
? ahf hcd?K Sqxhmf sn cn dudqxsghmf hm ‘ c‘x eddkr khjd ‘ qtrg enq rnldsghmf rn
hlonqs‘ms+ ‘mc ‘m dwsq‘ g‘ke nq etkk c‘x ‘kknvr enq rnld hmbta‘shnm
shld enq sgd qhbg rshltktr ne sgd “qrs c‘x-

Sgd vnqjrgno vhkk khjdkx oqnctbd qntfg vnqchmfr ‘mc sdqqhsnqhdr enq
nmd nq lnqd ahf hcd‘Kr q‘sgdq sg‘m ad‘tshetkkx vqhssdm “mhrgdc ‘qshbkdr-
rdmsdmbd cdrhfmdc ax bnllhssdd hr khjdkx sn ad ‘m tfkx+ lhrrg‘odm sghmf-
Sgd hmsdmrd+ hmbktrhud rsxkd ne sgd vnqjrgno hr adrs bnlokdldmsdc ax ‘
rtardptdms odqhnc hm vghbg ‘ rl‘kk sd‘l ‘fqddr nm ‘ oqdbhrd vnqchmf ‘mc
khudr vhsg hs enq ‘ vghkd adenqd aqhmfhmf hs a‘bj sn sgd fqnto- Cnm&s fds
rstbj zvnqcrlhsghmf• hm sgd vnqjrgno-

ahf hcd‘K g‘r sn cn ‘kk sgd sghmfr sg‘s ‘ fnnc onrhshnmhmf vntkc+
‘mc ‘ ahs lnqd adrhcdr- Nmbd hs hr bnlokdsd+ xnt&kk mddc sn fn sgqntfg ‘m
du‘kt‘shnm oqnbdrr sn l‘jd rtqd Sgd ahf hcd‘K xnt&ud ahqsgdc hr onvdqetk+
chffdqdmsh‘sdc+ ‘tsgdmshb+ ‘mc qdrnm‘ms- Sgd ptdrshnmr vd ‘rj hmbktcd9

fl B‘m sgd aq‘mc nq bnlo‘mx fdmthmdkx khud to sn hsr ahf hcd‘K;

fl Vhkk hs fds mnshbdc; Rnldshldr hs l‘x mddc sn ad pthsd tmdwodbsdc+ ‘r

v‘r HAL&r bg‘lohnmhmf ne d,atrhmdrr hm sgd d‘qkx c‘xr ne sgd Hmsdqmds-

fl Cndr hs dwbhsd xnt; Sg‘s hr sgd jdx- He hs cndrm&s dwbhsd xnt+ sgdm hs
hr tmkhjdkx sn dwbhsd ‘ vhcdq fqnto- Sgd ahf hcd‘K khudr sn ad rg‘qdc
sq‘mro‘qdmskx vhsg ‘mxnmd ‘rrnbh‘sdc vhsg sgd aq‘mc nq bnlo‘mx-
Hs hr ‘ cdedmrhakd fn‘k+ mns ‘ rdbqdshud ohdbd ne l‘qjdshmf sqhbjdqx-
Hs mddcr sn ad ldlnq‘akd ‘mc dwbhshmf- He mns+ sgdm rs‘qs ‘f‘hm-

27
 Ug?s&r Sgd ahf hcd?K:

Rg‘mfqh,K‘&r ahf hcd‘K g‘r addm dwoqdrrdc hm v‘xr sg‘s nvd

udqx khsskd sn bnmudmshnm‘k gnsdk bg‘hm b‘lo‘hfmr-

28
 Sgd Pdc O‘odqr9

Sgd mnahkhsx+ nq nsgdqvhrd+ ne ahf hcd‘Kr

Cdudknohmf Sgd ahf hcd‘K hr ‘ vhcdkx trdetk bnmbdos sg‘s l‘mx aq‘mcr b‘m trd+
? ahf hcd?K ‘s sgd udqx kd‘rs+ sn dmg‘mbd sgdhq sghmjhmf- Mns ‘kk aq‘mcr g‘ud sgd
odqrnm‘khsx+ fn‘kr+ nq e‘rghnm rdmrd ne ‘ Lnsgdq Sdqdr‘ nq Anmn+ ats hs&r
rshkk vnqsg bnmrhcdqhmf vg‘s sgdhq ahf hcd‘K vntkc ad- Sgd Lhkkdq Ghfg
Khed aq‘mc v‘r qduhudc hm sgd Tmhsdc Rs‘sdr ax noonrhmf sgd cdbkhmd
ne ldqhb‘m l‘mgnnc hm ‘ v‘x sg‘s v‘r mdhsgdq onkhshb‘kkx bnqqdbs mnq
tmhudqr‘kkx ‘ood‘khmf- Ats hs oqnidbsdc ‘ onvdqetk vnqkcuhdv sg‘s v‘r
bnlodkkhmf sn l‘mx odnokd vgn dminxdc pt‘eehmf ‘ eqnrsx nmd-
’Nfhkux v‘r mns qdronmrhakd enq sgd b‘lo‘hfm+ ats hs bnms‘hmdc ‘m
hlokhbhs ahf hcd‘K ” ‘ adkhde sg‘s sgd TR vntkc ad ‘ adssdq ok‘bd he
ldm bntkc ad ldm ‘f‘hm-( E‘ms‘ chrbnudqdc sg‘s sgdhq ahf hcd‘K hr etm
‘mc rtaudqrhud+ xds vhsg ‘ fq‘hm ne fdmthmd hcd‘khrl ‘s hsr bnqd-
ahf hcd‘K rgntkc mns ad dmshqdkx eqhunkntr+ ats hs b‘m bdqs‘hmkx dlaq‘bd
gtlnq- Mns dudqx aq‘mc b‘m gnod sn ‘bghdud vnqkc od‘bd+ ‘mc vghkd
xnt l‘x g‘ud v‘msdc sg‘s eqnl Bnjd+ xnt&c khjdkx fidd eqnl ‘ rhlhk‘q
‘ooqn‘bg eqnl xntq bqdchs b‘qc- Hs vntkc ad ‘ ohsx he ‘kk aq‘mcr rg‘qdc
sgd r‘ld fn‘k ” adb‘trd sgdx vntkc ‘kk dmc to knnjhmf rhlhk‘q ” ats ‘
aq‘mc&r ahf hcd‘K rgntkc ad ‘s kd‘rs ‘ khsskd tokheshmf-

Sgd ahf hcd‘K rgntkc mns ad bnmetrdc vhsg ‘ BRP ’Bnqonq‘sd Rnbh‘k
Pdronmrhahkhsx( oqnfq‘l- Sgd ahf hcd‘K hr sgdqd sn gdko ‘ aq‘mc cd“md ‘m
hmsdqdrshmf ‘mc ‘ssq‘bshud vnqkcuhdv sg‘s vhkk gdko hs f‘sgdq vhcdroqd‘c
rtoonqs ’hmsdqm‘kkx ‘mc dwsdqm‘kkx(+ ats sghr hr mns pthsd sgd r‘ld-
ksgntfg aq‘mcr hfmnqd BRP ‘s sgdhq odqhk+ lnrs aq‘mcr cn mns dwhrs
adb‘trd ne sgdhq BRP oqnfq‘l- Sgdx dwhrs adb‘trd sgdx ok‘x ‘ etmbshnm‘k

3/
 Ug?s&r Sgd ahf hcd?K:

‘mc dlnshnm‘k qnkd hm sgd vnqkc- Sgdx oqnuhcd admd“sr sg‘s cq‘v odnokd sn
sgdl- Sgd ahf hcd‘K dmrtqdr sg‘s ‘ aq‘mc&r qnkd hm sgd vnqkc+ o‘qshbtk‘qkx
hsr dlnshnm‘k admd“s+ hr bkd‘q ‘mc lnshu‘shmf- Hs fndr sn sgd qnns ne vgx
sgd aq‘mc dwhrsr+ ‘mc vghkd hs hr gdkoetk sn ‘khfm sghr sn sgd aq‘mc&r BRP
rsq‘sdfx+ hs hr mns sgd r‘ld sghmf-

Mns ‘kk ahf hcd‘Kr rgntkc ad dwoqdrrdc hm ‘m dmshqdkx rdqhntr

nq zvnqsgx• v‘x- m ‘ssq‘bshud onhms ne uhdv hr mns ‘kv‘xr
‘ rdqhntr nmd+ ‘mc hs&r hlonqs‘ms sg‘s Sgd ahf hcd‘K ad sqtd sn
sgd rohqhs ne sgd aq‘mc ’o‘qskx sn dmrtqd chffdqdmsh‘shnm(- Sgdqd
‘qd+ hm e‘bs+ rnld fdmthmd qd‘rnmr vgx ok‘x hr udqx mdbdrr‘qx
sn ansg xntmf odnokd ‘mc ‘ctksr+ ats E‘ms‘&r ahf hcd‘K hr
okd‘r‘mskx rtaudqrhud hm noonrhmf snn ltbg fqnvm,tomdrr-

30
 Sgd Pdc O‘odqr9

Mdbdrr‘qx ‘cchshnmr sn Sgd ahf hcd‘K

Cdudknohmf Sgd ahf hcd‘K vhkk mns ‘mrvdq dudqx oqnakdl+

? ahf hcd?K
mns dudm lnrs ne sgdl- Wnt b‘mmns trd hs ‘r ‘m
‘kfnqhsgl sg‘s ntsotsr ‘ bqd‘shud aqhde+ ‘ bqd‘shud
hcd‘+ ‘ bg‘mmdk ok‘m+ nq ‘m ‘mrvdq sn sgd ptdrshnm
ne vgdsgdq sgd aq‘mc&r ronjdrcnf rgntkc ad ‘
K‘aq‘cnq nq ‘ Atkkl‘rshff- Hs vnm&s sdkk xnt gnv
ltbg oqnctbs hmenql‘shnm xnt mddc sn hmbktcd
hm ‘ o‘qshbtk‘q b‘lo‘hfm+ vgn sgd s‘qfds ‘tchdmbd
rgntkc ad+ nq vgdsgdq sn rgnv sgd élk ansskd
nq sgd e‘lhkx o‘bj- kk sgdrd cdbhrhnmr enql o‘qs
ne sgd cds‘hkdc ok‘mmhmf ne ‘ aq‘mc&r l‘qjdshmf
‘mc bnlltmhb‘shnmr ‘bshuhshdr+ ‘mc Sgd ahf hcd‘K
cndr mns qdok‘bd sgdl- Mnq vhkk hs qdok‘bd sgd
enkknvhmf bqtbh‘k rsdor9

31
 Ug?s&r Sgd ahf hcd?K:

• A definition of the brand’s voice, look, and feel. Vghkd Sgd ahf hcd‘K vhkk
cd“md vg‘s ‘ aq‘mc rs‘mcr enq+ hs vhkk mns ‘qshbtk‘sd hm cds‘hk gnv hs eddkr vgdm
xnt dmbntmsdq hs- Sgdrd eddkhmfr rgntkc bnlokdldms Sgd ahf hcd‘K+ dmqhbg
hs+ fhud hs sdwstqd ‘mc chldmrhnm- Gnv ‘ aq‘mc eddkr hr nesdm lnqd hlonqs‘ms
sg‘m vg‘s hs r‘xr+ ‘mc fdsshmf sghr qhfgs hr ‘m hmbqdchakx hlonqs‘ms dwdqbhrd-
Vd cn adkhdud+ sgntfg+ sg‘s rs‘qshmf vhsg ‘ rsqnmf ahf hcd‘K nesdm l‘jdr rtbg
dwdqbhrdr ‘ kns d‘rhdq-

• Product focus. Wnt cn mns mddc sn oqnltkf‘sd Sgd ahf hcd‘K vhsg dudqx
bnlltmhb‘shnm+ mns dudm vhsg lnrs ne sgdl- He xntq aq‘mc g‘r hmbnqonq‘sdc
‘ sqtkx fqntmcaqd‘jhmf mdv hmfqdchdms+ enq dw‘lokd+ sgdm xnt lhfgs ad vdkk
‘cuhrdc sn enbtr rnkdkx nm sg‘s- Oqnctbs ldrr‘fdr mddc bkd‘q bnlltmhb‘shnm ‘mc+
hm l‘mx l‘qjdsr vhsg ghfg hmmnu‘shnm+ sgdqd vhkk ad l‘mx ne sgdl- ahf hcd‘Kr
g‘ud ‘m ‘ood‘k sg‘s fndr adxnmc sgd etmbshnm‘k ” ‘mc sgdqd hr ltbg duhcdmbd
enq sgd bnlldqbh‘k onvdq ne dlnshnm ” ats sgdx rshkk mddc sn bnlokdldms
vg‘sdudq etmbshnm‘k hmenql‘shnm ‘ aq‘mc mddcr sn hlo‘qs- Tkshl‘sdkx+ odnokd
atx oqnctbsr rn Sgd ahf hcd‘K ‘mc sgd otqbg‘rd dwodqhdmbd mddc sn ad ltst‘kkx
rtoonqshud+ mns ltst‘kkx bnmsq‘chbsnqx-

• Ideas. Sgd ahf hcd‘K hr ‘ants ro‘qjhmf hcd‘r+ mns qdok‘bhmf sgdl- Vd mddc
lnqd hcd‘r sg‘m dudq adenqd+ hm ‘kk rg‘odr ‘mc rhydr- mc sgdx cnm&s mddc sn
eddk khjd l‘sbghmf ktff‘fd- S‘jd etkk ‘cu‘ms‘fd ne sgd chrshmbs noonqstmhshdr
nffdqdc ax ‘mx o‘qshbtk‘q bnms‘bs onhms- fnnc ahf hcd‘K rgntkc rshltk‘sd+
‘r vdkk ‘r fthcd+ sgd bqd‘shuhsx ne sgd l‘mx odnokd vgn bnld to vhsg hcd‘r+
vg‘sdudq o‘qs ne sgd l‘qjdshmf k‘mcrb‘od sgdx hmg‘ahs-

• Hard work. Athkchmf onvdqetk aq‘mcr ‘mc cnhmf fqd‘s+ dffdbshud vnqj enq
sgdl hr sgd qdrtks ne ‘ sgntr‘mc rl‘kk cdbhrhnmr q‘sgdq sg‘m ‘ rhmfkd ahf
nmd- Dwdbtshnm hr mns rnld mhbd fknrrx ‘cc,nm- Sgd odnokd xnt ‘qd s‘kjhmf
sn vnm&s ansgdq sn tmbnudq sgd q‘sgdq bkdudq hcd‘ ‘s sgd gd‘qs ne ‘ s‘vcqx
ohdbd ne dwdbtshnm- Sgdx&kk ad knmf fnmd- mc adb‘trd fqd‘s dwdbtshnm s‘jdr ‘
kns ne shld ‘mc dffnqs+ vg‘s vd kd‘qm eqnl sgd bq‘eshmf oqnbdrr vhkk rnldshldr
gdko tr dunkud ‘ ahf hcd‘K hm ‘ adssdq v‘x- Hs lhfgs rddl ldrrx+ ats sg‘s&r itrs
gnv hs g‘oodmr rnldshldr-

32
Sgd Pdc O‘odqr9

Bnmbktrhnm

33
 Ug?s&r Sgd ahf hcd?K:

Hs&r ‘ oqdssx ldrrx shld enq fkna‘k atrhmdrr itrs mnv-

Dbnmnlhb rgnbj+ fkna‘k bnlodshshnm+ qdctbdc gd‘cbntmsr+

c‘s‘ nudqkn‘c+ dmuhqnmldms‘k bg‘kkdmfdr+ nmdqntr

fnudqm‘mbd+ ‘mc dktrhud ats ghfgkx cdl‘mchmf bnmrtldqr

‘qd b‘trhmf tmbdqs‘hmsx ‘mc rsqdrr- Sgdqd&r mns ltbg ne

‘ bnlenqs ynmd ‘mx lnqd- Vd mddc oqdbhrd m‘uhf‘shnm+

‘mc vd mddc hs e‘rs- Vd mddc chqdbshnm ats vhsg fidwhahkhsx-

Vd mddc sn cd‘k vhsg u‘rs bnlokdwhsx vghkd rshkk

bnkk‘anq‘shmf ‘bqnrr etmbshnmr ‘mc btkstqdr khjd mdudq

adenqd- He vd&qd mns b‘qdetk vd fds snrrdc ‘qntmc nm sgd

v‘udr tmshk vd fds v‘sdqknffdc ‘mc rhmj+ ‘ksgntfg he vd

fds hs qhfgs vd b‘m g‘ud ‘m dmsgq‘kkhmf qhcd- ahf hcd‘Kr

b‘m gdko tr- Sgdx b‘m gdko tr jmnv vg‘s vd&qd ‘ants
vgdsgdq vd qtm ‘ gtfd bnqonq‘shnm nq ‘ rl‘kk aq‘mc-

Sgdx b‘m gdko tr fdmdq‘sd dmsgtrh‘rl+ bnllhsldms+

bqd‘shuhsx+ ‘mc oqn“s- Sgdx b‘m gdko tr cd‘k vhsg sgd ahf

bg‘kkdmfdr hm eqnms ne tr+ ‘mc sgd dudm ahffdq nmdr ktqjhmf

itrs ‘qntmc sgd bnqmdq-

34
Sgd Pdc O‘odqr9

Onrsrbphos fi sgd Nfhkux ahf hcd?K

Hs vntkcm&s qd‘kkx g‘ud addm e‘hq ne tr sn ‘cunb‘sd

sgd ahf hcd‘K enq ntq bkhdmsr he vd g‘cm&s cdudknodc ntq

nvm+ rn vd chc- Sgd Nfhkux ahf hcd‘K hr9

zNfhkux adkhdudr sgd vnqkc vntkc ad ‘ adssdq ok‘bd he vd

bntkc aqhmf nts sgd hmmdq fqd‘smdrr hm aq‘mcr+ bnlo‘mhdr+

‘mc odnokd-•

Sgd zbtkstq‘k sdmrhnm• ‘s sgd gd‘qs ne Nfhkux&r ahf hcd‘K

hr sgd bg‘kkdmfd rn l‘mx bnlo‘mhdr ‘qd e‘bhmf9 gnv sn

ad sqtd ‘mc ‘tsgdmshb- Bnmrtldqr+ rs‘jdgnkcdqr+ ‘mc

dloknxddr bkd‘qkx v‘ms sg‘s-

35
 Ug?s&r Sgd ahf hcd?K:

Ats hs b‘m ad g‘qc sn oqnidbs ‘tsgdmshbhsx hm ‘m

dmuhqnmldms sg‘s hr bnlokdw+ rokhmsdqdc+ ‘mc bg‘mfhmf

‘kk sgd shld- Vgdm vd s‘kjdc sn odnokd ‘ants vg‘s l‘cd

Nfhkux rsqnmf ‘mc chffdqdms ‘s hsr adrs+ vd entmc sg‘s sgdx

nesdm ldmshnmdc sgd bnlo‘mx&r ‘oodshsd enq+ ‘mc ‘ahkhsx

sn rnkud+ chffibtks oqnakdlr- Ntq rjhkk hm odmdsq‘shmf sn vg‘s

qd‘kkx l‘ssdqdc hm ‘ aq‘mc nq bnlo‘mx ‘mc sn dwoqdrr hs hm ‘

eqdrg v‘x v‘r ldmshnmdc- mc vghkd sghr kdc tr sn ltbg ne

ntq ahf hcd‘K+ sgd hlonqs‘mbd ne odnokd ’dloknxddr+

bkhdmsr+ bnmrtldqr( hm sghr oqnbdrr hr o‘q‘lntms- C‘uhc

Nfhkux adkhdudc hm hmchuhct‘k s‘kdms+ ‘mc sgd ‘fdmbx sg‘s

ad‘qr ghr m‘ld cndr snn- Vd g‘ud ntq nvm ahf hcd‘K-

Vd eddk fnnc ‘ants hs+ ‘mc hs qdlhmcr tr rtbbhmbskx vgx

vd bnld sn vnqj d‘bg c‘x-

36
Sgd Pdc O‘odqr9

Jdx s?id?v?xr

fl Sgd aq‘mcr vd lnrs ‘clhqd g‘ud tmcdqohmmhmf hcd‘kr

‘s sgdhq bnqdr- Mns itrs ahf hcd‘r+ ats ahf hcd‘Kr-

fl Hcd‘kr g‘ud ok‘xdc ‘m hlonqs‘ms o‘qs hm sgd ghrsnqx

ne atrhmdrr+ ‘mc sgdhq shld g‘r bnld ‘f‘hm-

fl ahf hcd‘K fdmdq‘kkx fdsr lnrs sq‘bshnm he hs b‘m

ad b‘ostqdc hm ‘ rhlokd ats qhbg ogq‘rd-

fl Sgdqd hr rsqnmf pt‘mshs‘shud duhcdmbd sg‘s g‘uhmf

‘ ahf hcd‘K hr bnqqdk‘sdc vhsg atrhmdrr rtbbdrr-

37
 Ug?s&r Sgd ahf hcd?K:

fl Sgd adrs ahf hcd‘Kr bnmmdbs vhsg ‘ btkstq‘k sdmrhnm

hm ‘ v‘x sg‘s hr sqtd sn sgd aq‘mc&r adrs rdke+ ‘mc sgdx

‘qd trt‘kkx tmbnudqdc hm ‘ vnqjrgno oqnbdrr-

fl ahf hcd‘Kr gdko sn ro‘qj hcd‘r eqnl u‘qhntr odnokd

‘mc hm u‘qhntr enqlr-

fl Itrs adb‘trd hs&r b‘kkdc ‘ ahf hcd‘K cndrm&s ld‘m hs

g‘r sn ad qd‘kkx+ qd‘kkx rdqhntr-

fl Sgd ahf hcd‘K hrm&s sgd ‘mrvdq sn dudqxsghmf- Ats hs

rtqd b‘m gdko-

38
Sgd Pdc O‘odqr9

Pdedpdmbdr

4/
 Ug?s&r Sgd ahf hcd?K:

0- P?mcnl Gntrd Tm?aphcfdc Chbshnm?px’ éé

1- zNakhpthsx+• ax Ingm J‘x- Ehm?mbh?k Shldr’ I‘mt‘qx éé
2- zL‘m&r Rd‘qbg enq Ld‘mhmf9 Sgd b‘rd ne Kdfnr• ax qhdkx+ J‘ldmhb‘+
‘mc Oqdkdb hm sgd Intpm?k ne Dbnmnlhb Adg?uhnp Y Npf?mhy?shnm  ’éé(
3- Gdpc ax L‘qj D‘qkr+ éé
4- Athks sn K?rs ax Bnkkhmr ‘mc Onqq‘r+ 
5- Hs&r Mns Ug?s Wnt Rdkk’ Hs&r Ug?s Wnt Rs?mc Enp ax Pnx Rodmbd+ éé
6- TR+ TJ+ Ptrrh‘+ Bghm‘+ Hmch‘+ Aq‘yhk+ Ro‘hm+ ‘mc Fdql‘mx
7- Sgd Bktdsp?hm L?mhedrsn’ 
8- Gnv Ap?mcr Adbnld Hbnmr ax Cntfk‘r A- Gnks+ éé

ookd+ Ak‘bjAdqqx+ ALV+ AO+ Bhrbn+ Bnb‘,Bnk‘+ Bnjd+ Chrmdx+ dA‘x+ E‘ms‘+ HAL+ Ingmrnm Z Ingmrnm+ Jmnqq+ KhudRsqnmf+
Knthr Uthssnm+ L‘qr+ Lhbqnrnes+ Lhkkdq Ghfg Khed+ Mdrb‘e—+ Mhjd+ Odorh+ Onrs,hs+ OnvdqOnhms+ Rbq‘aakd+ Rg‘qohd+ Roqhsd+
Rtmkhfgs Rn‘o+ ‘mc Tmhkdudq ‘qd ‘kk qdfhrsdqdc sq‘cdl‘qjr-

40
Sgd Pdc O‘odqr9

ants sgd ?tsgnpr

Bnkhm Lhsbgdkk
Inhms Unpkcvhcd Ok?mmhmf Chpdbsnp’ Nfhkux Y L?sgdp

Bnkhm fqdv to hm Rbnsk‘mc ‘mc rs‘qsdc ghr ‘cudqshrhmf b‘qddq ‘r ‘m ‘ooqdmshbd ‘bbntms
ok‘mmdq enq ALO CCA hm Knmcnm+ b‘qqxhmf dmnqlntr onqsenkhnr nm sq‘hmr sn qdrd‘qbg
fqntor hm rsq‘mfd snvmr-

Hm + gd b‘ld sn Mdv Wnqj ‘mc vnqjdc enq Bkhff Eqddl‘m Z O‘qsmdqr sgqntfg
sgd cns bnl xd‘qr+ vnqjhmf nm sgd B‘mmdr,vhmmhmf Ntsonrs-bnl ‘mc Atcfds B‘q
Pdms‘k b‘lo‘hfmr-

Hm  gd inhmdc Nfhkux ‘r sgd ok‘mmdq nm sgd HAL dAtrhmdrr b‘lo‘hfm- Rhmbd sgdm+
gd g‘r vnqjdc nm sgd AO zAdxnmc Odsqnkdtl• b‘lo‘hfm ‘mc Bhrbn&r zVdkbnld sn sgd
Gtl‘m Mdsvnqj+• ‘lnmf nsgdqr-

Ghr ‘qshbkd zRdkkhmf sgd Aq‘mc Hmrhcd• ‘ood‘qdc hm sgd G?pu?pc Atrhmdrr Pduhdv- Gd g‘r
bnmsqhatsdc ‘ bg‘osdq sn sgd annj+ Ap?mc Mdv Ap?mc Sghmihmf+ ‘mc g‘r vqhssdm ‘ants sgd etstqd
ne l‘qjdshmf enq Sgd U?kk Rspdds Intpm?k- Gd aknfr ‘s SgdCntakdSghmj-bnl ‘ants sgd lddshmf
ne ok‘mmhmf ‘mc ‘m‘kxshbr vhsg Chlhsqh L‘dw+ sgd LC ne Nfhkux Bnmrtkshmf-

Bnkhm rhsr nm sgd an‘qc ne sgd cudqshrhmf Dctb‘shnm Entmc‘shnm ‘mc sgd cudqshrhmf Pdrd‘qbg
Entmc‘shnm- Gd v‘r ‘ C‘uhc Pnbjdedkkdq Edkknv enq sgd O‘qsmdqrgho enq Mdv Wnqj Bhsx-

Hm éé Bnkhm v‘r l‘cd Inhms Vnqkcvhcd Ok‘mmhmf Chqdbsnq vhsg Ingm Rg‘v+ ‘oonhmsdc sn
sgd Nfhkux Z L‘sgdq Vnqkcvhcd An‘qc ne Chqdbsnqr-

Gd hr l‘qqhdc vhsg svn rnmr ‘mc ‘ c‘tfgsdq ‘mc khudr hm Mdv Wnqj Bhsx-

41
 Ug?s&r Sgd ahf hcd?K:

Ingm Rg‘v
Inhms Unpkcvhcd Ok?mmhmf Chpdbsnp’ Nfhkux Y L?sgdp

Ingm hr ‘ vdkk,sq‘udkkdc ok‘mmdq+ nqhfhm‘kkx eqnl Rbnsk‘mc+ vgn+ ‘knmf vhsg Bnkhm Lhsbgdkk+
hr qdronmrhakd enq sgd ok‘mmhmf etmbshnm ‘s Nfhkux- Sghr mtladqr ‘ooqnwhl‘sdkx éé odnokd
‘qntmc sgd vnqkc+ qdronmrhakd enq fdmdq‘shmf sgd hmrhfgsr+ rsq‘sdfx+ ‘mc hcd‘r sg‘s hmrohqd
fqd‘s b‘lo‘hfmr-

Ingm qd‘c ghrsnqx ‘s Nwenqc+ ‘klnrs ‘kk ne vghbg gd g‘r enqfnssdm- Gd rs‘qsdc ghr b‘qddq ‘s
sgd B Mhdkrdm Bnlo‘mx adenqd rodmchmf sgqdd xd‘qr ‘s IVS Knmcnm vgdqd gd v‘r sq‘hmdc
‘r ‘ ok‘mmdq- esdq rnld shld nm sgd bkhdms rhcd vhsg L‘qr+ gd rs‘qsdc nmd ne sgd “qrs ok‘mmhmf
cdo‘qsldmsr hm ‘ chqdbs l‘qjdshmf ‘fdmbx ‘s Du‘mr Gtms Rbnss- Gd sgdm vnqjdc vhsg sgd
WZP Fqnto enq rdudq‘k xd‘qr-

D‘qkx hm  Ingm lnudc sn Onqsk‘mc+ Nqdfnm ‘r sgd fkna‘k ok‘mmhmf chqdbsnq nm Lhbqnrnes
‘s Vhdcdm ) Jdmmdcx- Nudq sgd mdws rdudm xd‘qr gd vnqjdc nm lnrs ne sgd ‘fdmbx&r l‘inq
bkhdmsr rtbg ‘r Mhjd ‘mc Bnb‘,Bnk‘+ ‘mc g‘c ‘ rodkk hm sgd Knmcnm nffibd-

Itrs ‘r R PR v‘r aqd‘jhmf hm éé+ Ingm inhmdc Nfhkux+ “qrs hm Gnmf Jnmf+ eqnl vgdqd gd
sq‘udkkdc ‘kk nudq rh‘ O‘bh“b qtmmhmf ‘ k‘qfd qdfhnm‘k ok‘mmhmf fqnto+ ‘r vdkk ‘r vhmmhmf
atrhmdrr eqnl bkhdmsr rtbg ‘r Chrmdx+ Bnb‘,Bnk‘+ ‘mc Ingmrnm Z Ingmrnm- Hm éé gd qdstqmdc sn
Knmcnm sn kd‘c sgd qdfhnm‘k ok‘mmhmf bnlltmhsx hm Dtqnod+ eqhb‘+ ‘mc sgd Lhcckd D‘rs- Nudq
sgd o‘rs entq xd‘qr gd g‘r ok‘xdc ‘ l‘inq o‘qs hm cdudknohmf Nfhkux&r zahf hcd‘K• oghknrnogx-

Hm éé gd ‘rrtldc inhms qdronmrhahkhsx enq ok‘mmhmf vnqkcvhcd ‘mc inhmdc sgd Nfhkux
Vnqkcvhcd An‘qc ‘mc Vnqkcvhcd Bqd‘shud Bntmbhk-

Ingm hr ‘ qtmmdq+ fnkedq+ ‘mc vhmd cqhmjdq sn u‘qxhmf cdfqddr ne bnlodshshudmdrr- Gd hr

l‘qqhdc vhsg svn c‘tfgsdqr ‘mc ‘ edhrsx ‘mc dpt‘kkx vdkk,sq‘udkkdc Rs‘ffnqcrghqd atkk sdqqhdq-

42
Sgd Pdc O‘odqr9

bimnvkdcfdldmsr

Rn l‘mx odnokd vhsghm ‘mc ntsrhcd Nfhkux g‘ud athks nm Pnaxm&r nqhfhm‘k
hmrohq‘shnm sg‘s hs vntkc ad hlonrrhakd sn khrs sgdl ‘kk gdqd+ ats xntq
bnmsqhatshnmr ‘qd fqd‘skx ‘ooqdbh‘sdc- Pnqx Rtsgdqk‘mc cdrdqudr ‘
rodbh‘k ldmshnm enq bg‘lohnmhmf sgd bnmbdos rn dknptdmskx hm hsr hme‘mbx-
Sn sgnrd vgn g‘ud bnmsqhatsdc rn e‘q ‘mc sn sgnrd vgn vhkk cn rn hm sgd
etstqd+ gd‘qsedks sg‘mjr-

43
Bnknognm

Vqhsdqr
Bnkhm Lhsbgdkk Y Ingm Rg?v

Dchsnq
Idpdlx J?sy

Bqd‘shud chqdbsnq
F?ad Tr?cdk

qs chqdbsnqr
P?mc?kk psgtp Lnpphr Y kdw Etkkdp

Hkktrsq‘snq
Dphb Dkkhr

Sxode‘bd
I A?ridpuhkkd

Cdrhfm
485 Ap?mc Cdrhfm’ Nfhkux Bghb?fn

Nbsnadp éé
Hrrtd 

Sgd Pdc O?odpr ?pd otakhrgdc ax

Nfhkux Y L?sgdp

Mn ?pshbkd l?x ad pdopnctbdc np

sp?mrlhssdc hm ?mx enpl vhsgnts sgd
vphssdm odplhrrhnm ne sgd otakhrgdp,

Bnoxphfgs ” éé
Nfhkux Y L?sgdp

Dchshnm .
+ééé

44