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Strategic Management

The document contains a strategic management multiple choice quiz with 37 questions. The questions cover key concepts in strategic management including strategic management process, strategic tools such as SWOT analysis and Porter's Five Forces model, corporate and business level strategies, competitive advantage, and strategic management frameworks such as PESTEL analysis and resource-based view.
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0% found this document useful (0 votes)
74 views12 pages

Strategic Management

The document contains a strategic management multiple choice quiz with 37 questions. The questions cover key concepts in strategic management including strategic management process, strategic tools such as SWOT analysis and Porter's Five Forces model, corporate and business level strategies, competitive advantage, and strategic management frameworks such as PESTEL analysis and resource-based view.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Strategic Management Mcq’s

1. Which of the following statements best defines strategic management?

Answer: c. The formulation and implementation of strategies to achieve organizational goals

2. Which of the following is NOT a step in the strategic management process?

Answer: d. Strategy monitoring

3. SWOT analysis stands for:

Answer: a. Strengths, Weaknesses, Opportunities, Threats

4. The five forces framework is used to analyze:

Answer: b. Market competition and industry attractiveness

5. Which of the following is an external factor analyzed in the PESTEL framework?


a. Organizational structure
b. Competitive advantage
c. Economic conditions
d. Company culture

6. Which of the following is a characteristic of a well-defined mission statement?


a. It is vague and open-ended
b. It focuses solely on short-term goals
c. It communicates the organization's purpose and values
d. It is subject to frequent changes
7. Which of the following is a strategic management tool used for assessing the competitive
position of a company's products?
a. BCG matrix
b. SWOT analysis
c. Porter's Five Forces model
d. Value chain analysis

8. Which of the following is an example of a cost leadership strategy?


a. Differentiating products through unique features
b. Targeting a narrow market segment
c. Providing products at a lower price than competitors
d. Focusing on customer service and experience

9. Which of the following strategies involves entering new markets with existing products?
a. Market penetration
b. Market development
c. Product development
d. Diversification

10. A company's core competencies are:


a. Tangible assets such as buildings and equipment
b. Skills and capabilities that give the company a competitive advantage
c. Financial resources available to the company
d. Market opportunities that the company can exploit

11. Which of the following is NOT a characteristic of a well-defined strategic goal?


a. Specific and measurable
b. Achievable within a specific timeframe
c. Relevant to the organization's mission and vision
d. Subject to frequent changes

12. The balanced scorecard is a strategic management tool that:


a. Focuses solely on financial performance
b. Measures performance across multiple dimensions
c. Evaluates the performance of individual employees
d. Determines the market share of a company

13. Which of the following is an example of a corporate-level strategy?


a. Pricing strategy for a specific product
b. Supply chain management strategy
c. Geographic expansion strategy
d. Advertising campaign strategy

14. Which of the following is a risk associated with a differentiation strategy?


a. Price wars with competitors
b. Inability to meet customer demands for unique features
c. Difficulty in achieving economies of scale
d. Increased vulnerability to changes in the external environment
15. Which of the following is a limitation of using a SWOT analysis?
a. It is time-consuming and expensive to conduct
b. It does not provide actionable recommendations
c. It focuses primarily on internal factors and neglects external factors
d. It is only applicable to large organizations

16. Which of the following is NOT a component of the external environment analyzed in the
PESTEL framework?
a. Political factors
b. Economic factors
c. Sociocultural factors
d. Technological factors

17. Which of the following is an example of a first-mover advantage?


a. Gaining market share through aggressive pricing strategies
b. Developing strong relationships with suppliers and distributors
c. Being the first company to introduce a new and innovative product
d. Expanding into international markets before competitors

18. Which of the following is NOT a step in the strategic planning process?
a. Setting goals and objectives
b. Implementing strategies
c. Evaluating strategic options
d. Monitoring and controlling performance
19. Which of the following is a key element of corporate governance?
a. Developing marketing strategies
b. Aligning executive compensation with performance
c. Managing customer relationships
d. Conducting market research

20. Which of the following is an example of a vertical integration strategy?


a. Acquiring a supplier or distributor
b. Expanding into new geographic markets
c. Introducing new products to existing markets
d. Increasing advertising and promotional activities

21. Which of the following is NOT a stage in the product life cycle?
a. Introduction
b. Growth
c. Maturity
d. Decline

22. Which of the following is a characteristic of a decentralized organizational structure?


a. Centralized decision-making authority
b. Limited employee empowerment
c. Hierarchical and bureaucratic
d. Decision-making authority distributed across different levels of the organization

23. Which of the following is an example of a core competency?


a. Efficient supply chain management
b. High employee turnover rate
c. Large financial reserves
d. Aggressive marketing campaigns

24. Which of the following is an example of a competitive advantage?


a. Being the largest company in the industry
b. Having a strong brand reputation
c. Offering the lowest prices in the market
d. Employing a large workforce

25. Which of the following is a factor that contributes to a high bargaining power of buyers in
an industry?
a. Few alternative products available
b. Low switching costs for buyers
c. Limited number of buyers in the market
d. High levels of product differentiation

26. Which of the following is NOT a potential risk associated with a diversification strategy?
a. Lack of expertise and resources in the new market
b. Increased complexity and coordination challenges
c. Loss of focus on core business activities
d. Difficulty in attracting and retaining customers
27. Which of the following is a factor that contributes to a high threat of substitute products or
services?
a. High switching costs for customers
b. Limited availability of substitute products
c. Strong brand loyalty among customers
d. Low levels of product differentiation

28. Which of the following is an example of a market development strategy?


a. Launching a new product in an existing market
b. Increasing market share through aggressive pricing
c. Expanding into new geographic markets
d. Improving distribution channels for existing products

29. Which of the following is a step in the strategic implementation process?


a. Conducting a competitor analysis
b. Setting strategic goals and objectives
c. Evaluating the internal strengths and weaknesses of the organization
d. Allocating resources and developing action plans

30. Which of the following is an example of a retrenchment strategy?


a. Introducing new products to existing markets
b. Expanding into international markets
c. Downsizing and reducing costs
d. Forming strategic alliances with competitors
31. Which of the following is a limitation of using Porter's Five Forces model?
a. It does not consider the impact of technology on the industry
b. It focuses solely on internal factors and neglects external factors
c. It does not provide a comprehensive analysis of industry dynamics
d. It is only applicable to small organizations

32. Which of the following is an example of a cost of entry barrier in an industry?


a. Strong brand loyalty among customers
b. High economies of scale achieved by existing competitors
c. Limited availability of substitute products
d. Low bargaining power of buyers

33. Which of the following is a characteristic of a focused differentiation strategy?


a. Targeting a narrow market segment with unique products
b. Providing products at a lower price than competitors
c. Differentiating products through superior customer service
d. Pursuing a cost leadership strategy in the industry
34. Which of the following is a key consideration in selecting strategic alternatives?
a. Market share of competitors
b. Availability of financial resources
c. Employee satisfaction levels
d. Technological advancements in the industry

35. Which of the following is a characteristic of an emergent strategy?


a. It is carefully planned and executed
b. It is formulated by top-level management
c. It emerges in response to changing circumstances
d. It is focused on long-term objectives

36. Which of the following is an example of a resource-based view of strategy?


a. Analyzing market dynamics and competition
b. Assessing external environmental factors
c. Leveraging internal resources and capabilities
d. Focusing on cost reduction and efficiency

37. Which of the following is a factor that contributes to a high bargaining power of suppliers in
an industry?
a. Availability of substitute products
b. Large number of suppliers in the market
c. Low switching costs for buyers
d. High levels of product differentiation

38. Which of the following is a characteristic of a successful strategic leader?


a. Relying solely on intuition and gut feelings
b. Focusing on short-term results over long-term vision
c. Encouraging open communication and collaboration
d. Micromanaging employees and decision-making processes
39. Which of the following is an example of a corporate-level strategic decision?
a. Determining the pricing strategy for a specific product
b. Allocating resources to different business units
c. Developing a marketing campaign for a new product launch
d. Establishing performance targets for individual employees

40. Which of the following is a characteristic of an effective strategic control system?


a. Focusing solely on financial performance measures
b. Relying on subjective and qualitative data
c. Providing timely and accurate feedback on performance
d. Ignoring deviations from the strategic plan

41. Which of the following is an example of a strategic alliance?


a. A company acquiring a competitor in the industry
b. Two companies collaborating to develop a new product
c. A company expanding into new geographic markets
d. A company investing in research and development activities

42. Which of the following is an example of an external threat analyzed in a SWOT analysis?
a. Strong brand reputation
b. Efficient supply chain management
c. Intense competition in the industry
d. High employee turnover rate

43. Which of the following is an example of a strategic objective?


a. Increasing sales by 10% in the next quarter
b. Hiring 50 new employees within the next month
c. Improving customer satisfaction ratings by 5%
d. Reducing manufacturing costs by 20%

44. Which of the following is a factor that contributes to a high threat of new entrants in an
industry?
a. High economies of scale achieved by existing competitors
b. Limited availability of substitute products
c. Low bargaining power of suppliers
d. Strong brand loyalty among customers

45. Which of the following is an example of a strategic objective?


a. Increasing market share by 5% in the next year
b. Reducing employee turnover by 10% within the next month
c. Improving customer service response time by 20%
d. Decreasing production costs by 15% within the next quarter

46. Which of the following is a characteristic of a transformational leader?


a. Maintaining the status quo and resisting change
b. Focusing on short-term goals and immediate results
c. Inspiring and motivating employees towards a shared vision
d. Micromanaging employees and decision-making processes
47. Which of the following is a step in the strategic evaluation process?
a. Conducting a competitor analysis
b. Setting strategic goals and objectives
c. Allocating resources and developing action plans
d. Assessing the outcomes and effectiveness of strategies

48. Which of the following is an example of a strategy that focuses on differentiation?


a. Offering products at a lower price than competitors
b. Targeting a narrow market segment with unique products
c. Expanding into new geographic markets
d. Pursuing a cost leadership strategy in the industry

49. Which of the following is a characteristic of a learning organization?


a. Resistance to change and innovation
b. Centralized decision-making authority
c. Limited employee empowerment and involvement
d. Emphasis on continuous learning and knowledge sharing

50. Which of the following is an example of a strategic option in the Ansoff Matrix?
a. Introducing new products to existing markets
b. Reducing production costs by 10%
c. Increasing advertising and promotional activities
d. Hiring additional employees to meet increased demand

51. Which of the following is a characteristic of a competitive strategy?


a. It focuses on long-term financial goals
b. It is formulated independently of industry conditions
c. It seeks to create a sustainable competitive advantage
d. It ignores customer needs and preferences

52. Which of the following is a factor that contributes to a high threat of rivalry among existing
competitors?
a. Limited number of competitors in the market
b. High barriers to entry for new firms
c. Low levels of product differentiation
d. Strong brand loyalty among customers

53. Which of the following is a characteristic of a product differentiation strategy?


a. Targeting a broad market with low-cost products
b. Offering products at a lower price than competitors
c. Providing unique features and benefits to customers
d. Pursuing a cost leadership strategy in the industry

54. Which of the following is a characteristic of a cost leadership strategy?


a. Targeting a narrow market segment with unique products
b. Providing superior customer service and support
c. Offering products at a lower price than competitors
d. Focusing on product innovation and differentiation
55. Which of the following is an example of a strategic objective?
a. Increasing market share by 10% in the next month
b. Improving employee satisfaction ratings by 5%
c. Reducing manufacturing costs by 20%
d. Hiring 100 new employees within the next quarter

56. Which of the following is a factor that contributes to a high bargaining power of buyers in
an industry?
a. Limited availability of substitute products
b. High switching costs for buyers
c. Large number of buyers in the market
d. High levels of product differentiation

57. Which of the following is a characteristic of a strategic alliance?


a. It involves a company acquiring a competitor in the industry
b. It focuses on short-term goals and immediate results
c. It requires a long-term commitment and collaboration between companies
d. It involves a company expanding into new geographic markets

58. Which of the following is an example of an internal strength analyzed in a SWOT analysis?
a. Intense competition in the industry
b. Limited financial resources
c. Strong brand reputation
d. Changing customer preferences
59. Which of the following is a characteristic of a strategic fit between an organization and its
environment?
a. It involves aligning organizational goals with individual employee objectives
b. It focuses on short-term financial performance measures
c. It requires a complete overhaul of organizational structure and processes
d. It involves creating a match between the organization's resources and
capabilities and the external environment
60. Which of the following is a step in the strategic decision-making process?
a. Implementing the chosen strategy
b. Conducting a competitor analysis
c. Evaluating the internal strengths and weaknesses of the organization
d. Developing strategic goals and objectives

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