Strategic Management
Strategic Management
9. Which of the following strategies involves entering new markets with existing products?
a. Market penetration
b. Market development
c. Product development
d. Diversification
16. Which of the following is NOT a component of the external environment analyzed in the
PESTEL framework?
a. Political factors
b. Economic factors
c. Sociocultural factors
d. Technological factors
18. Which of the following is NOT a step in the strategic planning process?
a. Setting goals and objectives
b. Implementing strategies
c. Evaluating strategic options
d. Monitoring and controlling performance
19. Which of the following is a key element of corporate governance?
a. Developing marketing strategies
b. Aligning executive compensation with performance
c. Managing customer relationships
d. Conducting market research
21. Which of the following is NOT a stage in the product life cycle?
a. Introduction
b. Growth
c. Maturity
d. Decline
25. Which of the following is a factor that contributes to a high bargaining power of buyers in
an industry?
a. Few alternative products available
b. Low switching costs for buyers
c. Limited number of buyers in the market
d. High levels of product differentiation
26. Which of the following is NOT a potential risk associated with a diversification strategy?
a. Lack of expertise and resources in the new market
b. Increased complexity and coordination challenges
c. Loss of focus on core business activities
d. Difficulty in attracting and retaining customers
27. Which of the following is a factor that contributes to a high threat of substitute products or
services?
a. High switching costs for customers
b. Limited availability of substitute products
c. Strong brand loyalty among customers
d. Low levels of product differentiation
37. Which of the following is a factor that contributes to a high bargaining power of suppliers in
an industry?
a. Availability of substitute products
b. Large number of suppliers in the market
c. Low switching costs for buyers
d. High levels of product differentiation
42. Which of the following is an example of an external threat analyzed in a SWOT analysis?
a. Strong brand reputation
b. Efficient supply chain management
c. Intense competition in the industry
d. High employee turnover rate
44. Which of the following is a factor that contributes to a high threat of new entrants in an
industry?
a. High economies of scale achieved by existing competitors
b. Limited availability of substitute products
c. Low bargaining power of suppliers
d. Strong brand loyalty among customers
50. Which of the following is an example of a strategic option in the Ansoff Matrix?
a. Introducing new products to existing markets
b. Reducing production costs by 10%
c. Increasing advertising and promotional activities
d. Hiring additional employees to meet increased demand
52. Which of the following is a factor that contributes to a high threat of rivalry among existing
competitors?
a. Limited number of competitors in the market
b. High barriers to entry for new firms
c. Low levels of product differentiation
d. Strong brand loyalty among customers
56. Which of the following is a factor that contributes to a high bargaining power of buyers in
an industry?
a. Limited availability of substitute products
b. High switching costs for buyers
c. Large number of buyers in the market
d. High levels of product differentiation
58. Which of the following is an example of an internal strength analyzed in a SWOT analysis?
a. Intense competition in the industry
b. Limited financial resources
c. Strong brand reputation
d. Changing customer preferences
59. Which of the following is a characteristic of a strategic fit between an organization and its
environment?
a. It involves aligning organizational goals with individual employee objectives
b. It focuses on short-term financial performance measures
c. It requires a complete overhaul of organizational structure and processes
d. It involves creating a match between the organization's resources and
capabilities and the external environment
60. Which of the following is a step in the strategic decision-making process?
a. Implementing the chosen strategy
b. Conducting a competitor analysis
c. Evaluating the internal strengths and weaknesses of the organization
d. Developing strategic goals and objectives