Bba - Business Communication Unit 2
Bba - Business Communication Unit 2
BUSINESS CORRESPONDENCE
INTRODUCTION
Business Letter
A business letter is a letter written in formal language, usually used when writing
from one business organization to another, or for correspondence between such
organizations and their customers, clients and other external parties.
IMPORTANCE OF A BUSINESS LETTER:
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Saving cost and time: Business letters relieve busy executives from visiting
personally their clients and other concerned parties. Therefore, valuable time
and costs can be saved.
Maintaining secrecy: Business letters also help to maintain secrecy of
information. Non one other than the sender and receiver can know the
message contained in the letter.
Increasing goodwill: Business letters, like inquiry letter, circular letter, order
acknowledgment letter, adjustment grant letter, etc help to increase goodwill
of a business with the customers.
Formal agreement: Business letter acts as formal agreement between buyer
and seller. For example, an order letter contains name of items, price, and
quantity, time of delivery and mode of payment. All these are regarded as the
conditions of an agreement between buyer and seller.
2. The format of personal business letters is normally kept formal. They have single
spacing, are left justified with no paragraph indentation. They strictly have to be
typed. Personal letters on the other hand requires following no set format. It is up to
the writer to decide on what and how he wants to write the letter.
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3. The language is kept very formal in personal business letters. Salutations and
closings are chosen very carefully to the most professional business sentiment.
Colons are used more often (for example, RE: DATE:). Personal letters requires no
such formalities. Because of their informal tone, senders often ignore the basic
punctuation and capitalization standards.
4. Personal business letter has a lot of business related issues and information to
include. Personal letters are restricted only to personal or family affairs.
5. Personal business letter are normally kept short and to the point. One does not go
for useless exaggeration in such letters as none has the time to kill in leisure in the
business world. Length does not matter in Personal letters. All you need is to convey
the right sentiment in the right way.
7. Salutations in personal business letters are kept formal. Examples may be Sir,
Dear Sir, and Dear Mr. X etc. In case of personal letter salutations are not at all
formal. You may use Dear Friends, My Dear X, Dear X etc.
8. In personal business letters, the language is kept quite easy and simple. Use of
professional tone is highly advocated. Whereas on the other hand, the language used
in personal letter is poetic, emotional and caring.
Each of these types of business letters, while providing different information to the
recipient, usually follows a similar format and includes the same basic components.
When writing a business letter of any kind, anticipate including these elements:
Recipient's address: This is the address of the person you're sending the letter to.
Body: The body paragraph or paragraphs provide details about the letter's subject or
purpose.
Setting purpose: Before writing the business letter, the writer should select the main
purposes of the letter.
Determine the scope of subject: The writer of the business letter should determine
the scope of the messages. Here, scope refers to what the writer wants to know and
what the writer wants to convey.
Gather relevant facts and information: The second step in writing a good business
letter is to get all the information we need. For this purpose, we should consider.
Analyzing and organizing information: In this step, we analyze and organize the
information that has been collected in step-2. If we predict to the reader will react to
our message positively or even neutrally, we will usually organize the message in a
direct plan. Direct plan means to without any opening explanation or introductory
remarks.
On the other hand, if we think that the reader will react to the message negatively,
we should write the message in indirect order.
Knowing and evaluate the readers: here, the writer should know and evaluates the
reader’s knowledge and level properly.
Determine the approaches: The writer should also determine any of the following
approaches for analyzing and organizing the information within the letter.
Direct approach
Indirect approach
Persuasive approach
Selecting the format: After determining the approaches the writer should select any
of the following formats:
Indented style, Full block style and Hanging style
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Outlining the contents: Here, the writer should outline the contents into convenient
part and paragraphs of the letter.
Writing the first draft: After outlining the contents of the messages, writing the
first draft of the letter as rough.
Editing: In this step, the writer should properly read again and again of the letter to
find out the grammar, spelling and other careless mistakes for corrections.
Writing the final draft: In last step, the writer should write the final draft after
editing of the letter
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Types of Business Letters:
Here are a number of types of business letters that the companies use for different
purposes. Here, we are going to discuss each of them in a precise way:
Companies send this letter to invite media, clients, suppliers and dignitaries on
special occasions and events like the launch of a new product, inauguration of a new
outlet or manufacturing unit, annual sales meeting, etc. this is generally printed like
an invitation card.
Sales Letters
These letters are meant to present a new product or service to the company’s client
or customer. Sales personnel use these letters to contact prospective buyers and also
to strengthen their terms with long-term clients.
Enquiry Letters
Generally, a client or customer writes this letter and sends it to the organization to
ask for details or seek clarifications about the goods. This will include their quality,
quantity, rates, size, delivery charges, discount rates, packing, time of delivery and
other terms and conditions for procuring them from the seller.
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Quotation Letter
This is written in response to the enquiry letter. A quotation letter is a letter that a
seller writes and sends it to the buyer indicating the terms and conditions regarding
the sale transaction. On the receipt of the quotation letters from all the suppliers, the
buyer compares them. Thereafter, the buyer picks the three best ones.
Order Letters
As the name suggests, businesses use order letters to place orders for products or
services from a vendor or supplier. So, the motive for writing this letter is buying of
materials. Also, it contains the terms and conditions as per which the buyer and
seller are ready to transact.
Compliance Letter
On receiving the order from the buyer, it is mandatory on the part of the supplier to
supply goods as early as possible or as instructed by the buyer. At the time of
delivery of the goods to the customers, we call it compliance of an order. Further, the
letter which the seller writes to notify the dispatch of the goods is a compliance
letter.
Acceptance Letter
When the prospective buyer places an order for buying the goods, the seller receives
the information regarding that. Thereafter, it becomes necessary for the supplier to
confirm the order first. So, as the letter of acceptance reaches the buyer, acceptance
is said to be complete.
Refusal Letter
The seller writes this letter to the buyer when he refuses to accept the buyer’s
proposal of buying the goods. This happens due to the reasons like
Difference in price
Non-availability of stock
Disagreement with terms and conditions
Worker’s strike, etc.
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Complaint Letters
First of all, this letter shows dissatisfaction of the customer. Customer sends this
letter to the organization when they are not happy with the product or services they
have bought. Also, he wants to draw the attention of the seller to the issue that he/she
is experiencing, through this letter. Customer usually writes this letter when the
product is defective, damaged or of substandard quality.
In the case of B2B companies, businesses also write complaint letters to the vendor
when they are not satisfied with the product or service quality.
Adjustment Letters
Collection Letter
You might be aware of the fact that in business, all the transactions do not take place
in cash. Businesses often supply goods on credit. In this regard, the creditor mails a
collection letter to the debtor to persuade for making payment.
Cover Letters
Applicants send a cover letter along with the resume to the employer at the time of
applying to a job. Not all employers require this. It is used to tell what is enclosed,
the reason for sending it and what the recipient is supposed to do with it.
Letters of Recommendation
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Follow-Up Letters
Offer Letter
The employer sends an offer letter to the candidate who had gone through the
recruitment procedure and successfully qualified all the rounds. This informs
him/her that the company wants to hire them. This letter comprises important
information regarding:
Designation
Pay scale
Date of joining
Benefits
Timings and
Other terms of employment.
Appointment Letter
A contract of employment in writing between employer and employee, which the
human resource department of the organization issues. It sets out the terms and
conditions of employment which are binding on both the parties concerned. This is
provided when a new candidate joins the organization.
Welcome Letter
Companies use this letter as a medium to introduce an employee and give basic
information to all the recipients.
Letters of commendation
Employer uses this letter to exhibit pride and appreciation for the extraordinary
performance of the employee. This is to show how worthy an employee is for the
company. The entire staff of the organization congratulate him on his achievement.
This not just sets a standard among employees but also encourages them to do better,
in their respective jobs.
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Thank You Letter
A professionally written thank you letter is a great way of showing gratitude to your
colleagues, employers, vendors, partners etc. that you genuinely value their time or
effort.
Announcement Letters
Letters which the company uses to declare or inform employees, vendors, customers
or media about something important, about the company. This may include changes
in policy, mergers or acquisitions, new product launches etc.
Request Letter
With the help of this letter, one can formally ask or request for something at the
workplace, such as a raise/increment, training session, etc.
Letters of Resignation
Employee sends this letter to an employer to inform them about his/her intent to
resign. Employee sends resignation letter to the immediate boss or manager to
inform him about the resignation and the last working day. In some situations, the
employee can also mention the reasons for leaving the organization.
Some organization does not need a formal resignation letter. Rather a verbal
notification about the employee’s plans to leave is enough.
Termination Letter
The employer writes this letter to the employee to list down all the points, reasons
and terms for his/her termination.
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long as formality is maintained. The letter should make an instant appeal to the
reader.
2. Conversational style:
An effective letter is one that gives an impression of face to face communication.
Letters are the written media by which sender of the message speaks to the receiver.
Hence a letter should be written in a conversational style. Conversational style is
interactive in nature and is more or less informal.
3. Clarity of goal:
The writer should be clear about what he wishes to convey. He should keep all the
facts and figures of the information handy. The letter should be written in such a way
that it reflects the goal clearly and easily. There must not be any ambiguity.
4. Public relation:
Business letters reflect the image of the organisation. All business letters should
therefore be drafted keeping in mind the objective of enhancing the organisations
goodwill, image and public relations.
6. Courteous:
The business letter should be courteous. Courtesy implies that the letter seeks favour
politely and expresses gratitude profusely for the favours done. Thus the language of
the letter should be polite and appealing. When the ‘You’ attitude is adopted,
automatically the letter becomes polite and appealing.
7. Persuading:
The basic idea behind every business correspondence is to persuade the reader be it a
sales letter, letter of enquiry or letter of complaint. Thus to persuade the reader in an
effective way the piece of correspondence should be well written. So as to persuade
the reader in ones favour.
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8. Sincere:
The business letters should be sincere. This means that the letter should be written in
such a way that the readers believe what the letter says. It should not hide reality. It
should also be free from hypocracy making tall claims. The matter should be stated
erectly and genuinely.
9. Positive language:
The words of the letter should be chosen with care. As far as possible the language
of the piece of letter should be positive. The use of negative words should be
avoided as it gives an impression of negative outlook and approach.
Only then he can emphasis properly. Proper emphasis is to be given according to the
message Conveyed. Proper punctuation aids to this. It should also be noted that short
sentences are better than long sentences.
11. Coherence:
The information present in the letter should be arranged in a logical way. This is
done by using carefully the linking devices, pronouns, and reputing the key words.
Unless arranged in a logical way the information will lose its meaning and thus the
objectivity of the correspondence will be lost.
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depending on the message to be conveyed. Generally good news is conveyed
directly where as a bad news or a complaint adopts indirect or middle approach.
The difference between formal and informal emails is the recipient. You likely
write formal emails to colleagues, co-workers, managers, or clients with polite,
professional language and use the best email etiquette possible. Informal emails
go to friends and family with laid-back language, personal anecdotes, and few
structure or formatting requirements.
Keeping track of what makes an email formal isn’t always intuitive. Here are a
few general email etiquette rules to remember when crafting an informal or
formal email.
Formal emails
Informal emails
Solid communication skills help you thrive in your professional growth. Writing
with respect, clarity, and efficiency builds better connections across your
team and avoids miscommunications that are both counterproductive and reflect
poorly on you and your organization.
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2. Improves communication. Healthy communication is key to building solid
relationships and team dynamics. Communicating clearly, respectfully, and
efficiently will develop better relationships with managers, co-workers, or
employees and can improve collaboration, connection, retention, and creativity.
3. Saves time. Learning professional email writing will stop writer's block by
teaching you what to say. Less time spent staring blankly at an email means
more time spent on other tasks.
4. Avoid misunderstandings. Online communications go against our nature.
Humans depend on non-verbal cues to understand the other person's demeanor
and intentions. Writing with the correct language and tone avoids interpersonal
misunderstandings that strain professional relationships.
It’s important to know how to start an email professionally. Start the email with
the correct salutation, which will change depending on your relationship with the
recipient. You don't need to get creative. The main salutations, "Hi" and "Hello"
are less formal, or you can choose the more traditional "Dear":
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Getting straight to the point doesn't mean you shouldn't greet someone. Keep it
simple. Here are a few acceptable greetings:
If you forward all your correspondence to one inbox, ensure you’re sending
messages from the correct email.
If someone took the time to write to you, be respectful and follow up with an
answer. Responsiveness should be a top priority. Set aside time to go through
emails at the beginning and end of your day. Not responding isn't just
disrespectful — it will likely make people perceive you as unreliable and
unprofessional.
Hi! I’ll be out-of-office from [start date to end date]. If you have an urgency,
please get in touch with my colleague at [email address]. Thank you.
Pay special attention to email threads. When you use the “reply all” button, you
might send the email to a recipient who is no longer involved or wants to be left
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out of the correspondence. Double-check who you’re replying to before hitting
send.
If you’re writing a new email to many recipients, using the blind carbon copy, or
bcc, the feature is best. Adding email addresses in the bcc field makes those
addresses invisible to the other recipients. This both respects your recipients'
privacy and avoids unwanted email threads when someone hits “reply all.”
Relying on lots of em dashes (An em dash is a punctuation mark that can be used
to replace commas, parentheses, colons, and semicolons, in general), semi-colons,
or parenthesis to explain a situation indicates that your email is better suited for
a phone call or meeting. Don't overuse unnecessary punctuation. Exclamation
points are appropriate for specific situations like:
For day-to-day conversation, stick to the tried and true period and remember to
keep it brief.
Choose a font that’s easy to read and avoid unnecessary embellishments like
memes, gifs, and emojis. They’ll just distract from your point.
Copying and pasting an entire link looks sloppy and demonstrates a lack
of attention to detail. Always shorten URLs or hyperlinks over text.
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If you need to include a document, make sure that you mention to your recipient
that you’re sending an attachment and double-check that it works properly. If
you’re sending a large file through a third-party platform, confirm that the
recipient received a notification.
13. Proofread
Proofread to ensure that your message is clear, concise, and polite. Double-
check for typos and grammar errors, and always run the spell-check feature. If
you don't have professional copy-editing skills, download a grammar app to
make sure you have crossed your digital t's and dotted your i's.
Full name
Position
Company name with a hyperlink to the company website
Additional contact information, such as a phone number
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to build better-written communication habits will help you nurture respectful
relationships, save time, and stay productive.
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Memo number: A memo number is the identity of a memorandum. It differentiates
it from other memo and similar kind of communication. This number is also
mentioned while referring to a specific communication.
To: It indicates the information about the receivers of the memo. First and last name
of a receiver can be mentioned here. If information is meant for the all the members
of a department then name of the department can be mentioned. In case, information
is for everyone in the organization, a phrase ‘for everyone’ or ‘all the employees’
can be stated.
From: This part of the memo declares the sender of the information. Just like ‘To:’
in ‘From:’ column name of a person, a committee, or a department can be
mentioned.
Date: It indicates the date, month, and year of the writing of a memo. A proper date
format should be used and usage of abbreviations should be avoided.
Subject: A subject line indicates the specific purpose of writing a memo. Just like a
subject line of a letter or an email, it provides a hint about the main content of a
memo to the receiver. On the basis of subject line, a receiver generally decides about
the relevance of the information.
Main content: It is the main body of a memo that conveys the complete message.
All the principles of effective writing can be applied while writing the message. It
includes reference to the issue, factual information related to issue, action to be taken
or suggestions given related to the issue.
Cc: It tells about all those receivers who must receive the same information.
Generally, the name of persons indirectly concerned with the issue is mentioned
here.
Signature: Signature followed by name of the sender (in parentheses) is mentioned
here. This name sometimes represents a group, committee, unit, or department.
Block format of a memo:
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Tips for creating a memo: For writing an effective memo, you require fundamental
knowledge about principles of effective writing. Apart from that few points must be
remembered at the time of drafting a memo.
These points are as follows:
o Avoid using salutation. Unlike letter, a memo does not carry a salutation. So do not
use dear or respected…
o Avoid using complementary closing. A memo does not include a complementary
closure, so avoid phrases like yours sincerely, yours faithfully, sincere regards etc.
Always keep your subject line simple and specific. It increases the effectiveness of a
memo.
o Organize the matter for main content of the memo on the basis of priority of
information.
o Make sure that the word ‘Memo’ is clearly visible on the format.
o Try to draft the memo using second person. Instead of saying everyone is expected,
say you are expected.
o Use headings and subheads wherever required to present the information.
o Always put less important information at the end of a memo.
Example of a Memo:
Example of a Circular:
Notices:
They are short pieces of communication intended to imitate or inform people or
members of an organisation about a decision taken or about to be taken.
Notices are internal communication within an organisation and are limited to a
certain group within the organisation. They are widely used within organisations for
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the purposes of giving and exchanging information with other members of the staff.
They are usually displayed on boards specially used for this purpose. The notice is
put up for the target audience to read.
Notices generally contain information or announcements meant for all the employees
of an organisation.
Purpose of Notices:
The purpose of a notice is to pass on specific information meant for specific
receivers. A notice is always issued by an authorized person. A notice needs to be
drafted in a summarized way so that the receiver could understand the information
by just having a glance. Notices can also be pinned on the notice board to convey the
information to the intended receivers. A notice is also having a legal relevance. For
example, in case of ending a contract of employment, a notice is issued. Another
more popular purpose of drafting a notice is to notify about a meeting. Before calling
a meeting, it is essential to notify all the members about it.
This information must be sent to all the members who have a right to attend the
meeting. The proper circulation of the information has to be ensured by the secretary
in consultation with the Chairperson of the meeting. Such a notice must mention
information about the day, date, time, and venue of the meeting. If decided, agenda
items may be mentioned in the notice or attached separately. It has to be ensured that
notice reaches all the members within reasonable time before the meeting.
Language: When drafting notices it is effective to request than to command or
threaten. Therefore the language has to be polite and unambiguous so the reader of
the notice does not feel angry or insulted.
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