Content Marketing
Case Study
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Contents 1. Canva's freemium marketing model
2. Canva Learn and Design School
3. Canva’s content SEO strategy
4. Canva on social media
5. Canva's case studies
6. Canva Creators and Affiliate Program
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Canva's freemium marketing model
Offers the most basic tools
at no charge, tempts users
with advanced features
Helps in customer
acquisition and retention
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Canva Learn and Design School
Long-form blogs
Leverages different blog
writing formats
Inspirational blog posts
Tons of free resources
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Canva’s content SEO strategy
Value-added content
Solution-focused keyword
strategy
Building quality backlinks
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Canva on social media
YouTube: Leaning heavily on
educational content
Twitter: Engages audience in a
conversation
Active presence on Facebook,
Instagram, and Pinterest
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Canva's case studies
Demonstrates how Canva
design tools empower users
Emphasizes the versatility of
Canva across diverse
industries
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Canva Creators and Affiliate Program
Helps extend
Canva's reach
and reinforces
brand presence
within various
online
communities
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Read the complete case study on
the Narrato blog.
Thank You https://narrato.io/blog/content-
marketing-case-study-canva-
marketing-strategy-decoded/