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Lo Fi TIGO (Usability)

- 5 participants between ages 18-24 completed usability tasks for the Tigo travel app over 3 days - 80% of participants successfully completed tasks while 20% struggled - 80% enjoyed the movie location and local picks features while 60% had difficulties tracking back to the home page from other pages - 40% struggled to find the current location on the map - Based on feedback, changes were made to add a consistent footer navigation bar across all pages and a current location button on the map

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Dewangan Roy
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40 views16 pages

Lo Fi TIGO (Usability)

- 5 participants between ages 18-24 completed usability tasks for the Tigo travel app over 3 days - 80% of participants successfully completed tasks while 20% struggled - 80% enjoyed the movie location and local picks features while 60% had difficulties tracking back to the home page from other pages - 40% struggled to find the current location on the map - Based on feedback, changes were made to add a consistent footer navigation bar across all pages and a current location button on the map

Uploaded by

Dewangan Roy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Usability Study (Lo-Fi)

Tigo App

Author: Dewangan Roy


Date: 30 Aug 2022
Table Of Contents
1. Executive Summary
2. Goals
3. Methodology
4. Participant Profiles
5. Tasks
6. Post-Test Questions
7. Sentimental Analysis
8. Bugs and issues
9. Findings and recommendations
10. Disclaimer
Executive Summary
Remote/online usability tests were conducted for the purpose of finding possible improvements in
the product selection process.
5 user testing participants were recruited.
The majority of participants understood how to use the product.
80% of the participants understanded the product and 60% wanted to continues using the product.

1. 80% of participants were able to complete all tasks successfully.


2. 20% of participants were not able to complete all tasks.
3. 80% of participants enjoyed the movie location and local picks feature.
4. 60% of participants enjoyed the easy transition between home ,chat and feeds page.
5. 60% of participants where facing difficulties to track back to home page from hotel booking page.
6. 40% of the participants were facing issue to find current location on map.
Goals

Test Identify Reveal


product bugs friction
concept & issues points

To acquire enough To be able to fix underlying To be able to prioritise


data for analysis technical issues action items

We will gather enough data By usability testing, we will be We will prioritise the issues
and inputs from the able to find the bugs and based on how they can affect
participants so that need full technical issues which may our product. If the issue is very
decisions can be made for the have been skipped by our serious, it should be given high
product success. eyes. priority first, and if the issue is
negligable, it should be at the
bottom of the priority list.
Methodology
Participants were selected from first qualitative online surveys.
Participants are mosty friends & classmate who loves adventures and movies..
The test was carried out both online and remotely.
The sessions took place beetween 20 aug 2022 to 22 aug 2022.
The time alloted for each session was between 10 to 15 minutes.
Participant Profiles
Our pool of 5 testers consisted of young adults aged between 18-24 years old. The majority of our testers were
male(80%) and no one ever heard of Tigo app it was an new kind of app for them. Professionally, our testers came
from a variety of career backgrounds but most of them are are perfect candidate for our app.

Age Gender Occupation Income

Participant 1 20 Male Student Nil

Participant 2 20 Female Student Nil

Participant 3 24 Male Software dev 5 lakhs - 7 lakhs

Participant 4 19 Male Student Nil

Participant 5 21 Male Data analyst 5 lakhs - 7 lakhs


Tasks
Create an account and log in.
Route back and forth from chat, home and feed page.
Go through nearby hotels.
Book a hotel room .
Book a hotel room from map view.
Post-Test Questions
What was your
favourite aspect of the product?
What was the most confusing part of the test?
Would you continue using this product?
Would you recommend this product to a friend or colleague?
Would you use this app on your trips?
What do you think is missing from this page?
What are the features you most like about this product?
What was the most confusing part of the test?
Sentimental Analysis
Overview of Results
80% of the participants loved the movie location feature.
60% of the participants loved the local picks feature.
60% of the participants were facing issue to tracking back to the home page.
40% of the participants were facing issue to find current location on map.

Positive Negative
"It was very easy to transition between "It was diffuclt to track back to home
the home page , feeds, and chats. I did page after visiting hotel page ".
not face any difficulties".
Sentimental Chart

Enjoyability

Confusion

0 25 50 75 100
Bugs and issues
Tracking back to home page was difficult.
The home page to chat and feedback page transition should be
highlighted properly.
The chat icon should show the number of messages received indicator.
Map is missing in hotel search page.
The map's current location icon is missing.
Findings and recommendations
Findings
60% of the people was having issue to track back to home page from hotel booking page.
80% people liked the map feature.

Recommendations
40% of the people suggested there should be a hotel detail page shown after the payment
confirmation page.
60% suggested that there should be a current location button inside the map.
Disclaimer
The sample size may not be representative of all people that may use
the product.
While moderation began with a set agenda, questions and tasks
administered varied from participant to participant.
Human error and misinterpretations of qualitative feedback affected the
results to slight but varying degrees.
A series of common product bugs and errors occurred (listed in section
above).
1/2
Changes made after the usability test
BEFORE AFTER

After , the footer was fixed


Before, we kept a floating and it was available for all
footer bar for transition the pages, so the user could
between home, chat, and

easily route back to the


feeds pages, which was home/chat/feed page. The
available only for transition footer bar icons were also
between the three pages, highlighted properly. We
and there was no proper have also added the number
highlight to indicate which of messages received
page we were on. indicator with chat icon.
2/2
Changes made after the usability test
BEFORE AFTER

Before, there was no footer


After , fixed footer bar was
bar in map to route back to introduced to the map pade
home screen and current and current location button
location button was missing. was added
Thank You.

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