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    Square Report

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    Aditya Bagla
    Square provides payment and business management tools for merchants of all sizes. Founded in 2009, it now has over 8,500 employees and offers integrated solutions that help sellers sell online, manage inventory, book appointments, and more. Square addresses a total addressable market of $100 billion for its seller ecosystem and $60 billion for its Cash App. It aims to expand its markets through new offerings and customization that reduce risks and costs for merchants.

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    Square Report

    Uploaded by

    Aditya Bagla
    93 views15 pages
    Square provides payment and business management tools for merchants of all sizes. Founded in 2009, it now has over 8,500 employees and offers integrated solutions that help sellers sell online, manage inventory, book appointments, and more. Square addresses a total addressable market of $100 billion for its seller ecosystem and $60 billion for its Cash App. It aims to expand its markets through new offerings and customization that reduce risks and costs for merchants.

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    Square Report

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    Square provides payment and business management tools for merchants of all sizes. Founded in 2009, it now has over 8,500 employees and offers integrated solutions that help sellers sell online, manage inventory, book appointments, and more. Square addresses a total addressable market of $100 billion for its seller ecosystem and $60 billion for its Cash App. It aims to expand its markets through new offerings and customization that reduce risks and costs for merchants.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    93 views15 pages

    Square Report

    Uploaded by

    Aditya Bagla
    Square provides payment and business management tools for merchants of all sizes. Founded in 2009, it now has over 8,500 employees and offers integrated solutions that help sellers sell online, manage inventory, book appointments, and more. Square addresses a total addressable market of $100 billion for its seller ecosystem and $60 billion for its Cash App. It aims to expand its markets through new offerings and customization that reduce risks and costs for merchants.

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    You are on page 1of 15

    SQUARE

    CONTENTS -

    1. What is Square and its offerings


    2. Founding Date
    3. Employee Size
    4. Funding History
    5. Total Addressable Market
    6. Sales Addressable Market
    7. Strategies to Expand Addressable Market
    8. Value Proposition
    9. Unique Offering
    10. Types of Solution Offering
    11. Pricing
    12. Target Segment
    13. Current Traction
    14. Customer Acquisition Channel
    15. Demographic Coverage
    • What is Square and its Offerings ?
    Since Square was first opened our doors in 2009, the world of
    commerce has evolved immensely – and so has Square. After enabling
    anyone to take a payment and never miss a sale, it saw sellers stymied
    by disparate, outmoded products and tools that wouldn’t work
    together. So Square expanded into software and started building
    integrated, omnichannel solutions – to help sellers sell online, manage
    inventory, run a busy kitchen, book appointments, engage loyal buyers,
    and hire and pay staff. And across it all, it has embedded financial
    services tools at the point of sale, so merchants can access a business
    loan and manage their cash flow all in one place.

    https://squareup.com/us/en

    • Founding Date
    2009

    • Employee Size

    8521 (as of 2021)

    • Location
    San Fransisco , California , United States

    • Funding History
    1. Jack Dorsey
    Jack Dorsey owns 50.8 million shares of Block, representing
    12.7% of total shares outstanding

    2. Morgan Stanley
    Morgan Stanley owns 27 million shares of Block,
    representing 6.8% of total shares outstanding.

    3. Vanguard Group Inc. 


    Vanguard Group owns 25 million shares of Block
    representing 6.3% of total shares outstanding

    4. T. Rowe Price
    T. Rowe Price owns 13.7 million Block shares, giving it a
    3.4% stake in the company. The investment firm has $1.69
    trillion in AUM

    5. Jennison Associates
    Jennison Associates owns roughly 3.4% of the company, or
    13.6 million shares.

    • Total Addressable Market (TAM)


    In an investor presentation last December, Square's
    management outlined a total addressable market
    (TAM) of $100 billion for its Seller ecosystem and $60
    billion for Cash App.
    • Sales Addressable Market (SAM)

    • Strategies to Expand Addressable Market


    • Value Proposition

    Square offers seven primary value propositions: accessibility, price,


    convenience, customization, performance, risk reduction, and brand/
    status.

    • Unique Offering
    1. Unlike loans from commercial banks, merchant cash
    advances through Square Capital had no set time frames by
    which the loans must be repaid.

    2. Also With its two-sided network, Square has data from the
    businesses, as well as the consumers, which is a dynamic that
    arguably no other company has. This is extremely valuable
    and provides a competitive advantage because it gives Square
    massive optionality.

    3. Square allows them to connect their existing service


    applications with its solution so they can sync price, item, and
    sales data.

    4. The company enables customization. Clients receive point-of-


    sale (POS) kits with guides that explain how to set up devices
    and software. The guides and kits are tailored by industry sub-
    sector (retail, food trucks, pop-up shops, salons/spas,
    bakeries/cafes, and bars/restaurants). Also, clients can use
    their Square data to develop custom apps.

    5. Square can deliver analysis of exactly how well the marketing


    works on new and returning customers. Thanks to its credit
    card readers, Square sees exactly how much money you
    spend after receiving a direct marketing message

    • Type of Solution Offering


    • Pricing

    PRICING FOR API AND CARD BASED PAYMENTS -

    https://developer.squareup.com/docs/payments-
    pricing

    • Target Segment

    In B2C business, the target customer segment for Square is broad. The
    financial unicorn decided to target the individuals in developed
    countries who engage in financial transactions with other
    individuals and this segment of population is large.
    Square's initial target market might be small independent vendors, mom-
    and-pop ... market will include anyone who physically accepts payments
    in any form.
    • Current Traction
    • Customer Acquisition Channel
    Square’s main channels are its direct sales team and its website.
    The company promotes its offerings through its social media pages,
    search engine marketing, display advertising, radio and TV
    advertising, print media, direct mail campaigns, and trade shows
    and events.

    • Demographic Coverage
    Square app is currently available in the US, Canada, Australia,
    Japan, the United Kingdom, Republic of Ireland, France and
    Spain.
    But Square’s hardware is only approved for use in the country for
    which it is intended. For example, hardware sold or intended for
    sale in the United States is not approved for use in Australia,
    Canada, Japan, Republic of Ireland, the United Kingdom or France.
     


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