International Trade

Law
BU2103
Week 4
Group Assignment
Gurjeet Singh (202103665)
Nitika (202100686)
Jotwansh Singh (202005147)
Vipul Tyagi (202104121)
Lalit Kumar (202103886)

For Product-
1.Choose four potential international markets for your product. Countries where you’ll the
product.
Answer- Product- ginger ale
The four potential markets
 United Kingdom
 USA
 Japan
 Mexico

2.Conduct and internet search to compile general and specific trade statistics for each of those
markets. Be sure to list your site sources
Answer-
1. United States
-The United States is the largest market for ginger ale, with sales totaling $813 million in 2017
-The United States is the largest market for soft drinks, with sales totaling $39.3 billion in 2017
-Ginger ale sales in the United States have grown at a compound annual growth rate (CAGR) of
2.6% from 2012-2017
2. United Kingdom
-The United Kingdom is the second-largest market for ginger ale, with sales totaling $176
million in 2017
-The United Kingdom is the second-largest market for soft drinks, with sales totaling $19.2
billion in 2017
-Ginger ale sales in the United Kingdom have grown at a compound annual growth rate (CAGR)
of 4.0% from 2012-2017
3. Mexico
-Mexico is the third largest market for ginger ale, with sales totaling $162 million in 2017
-Mexico is the third largest market for soft drinks, with sales totaling $18.0 billion in 2017
-Ginger ale sales in Mexico have grown at a compound annual growth rate (CAGR) of 3.5%
from 2012-2017
4. Japan
-Japan is the fourth largest market for ginger ale, with sales totaling $148 million in 2017
-Japan is the fourth largest market for soft drinks, with sales totaling $17.4 billion in 2017
-Ginger ale sales in Japan have grown at a compound annual growth rate (CAGR) of 3.1% from
2012-2017

3.Rank your four markets in order of greatest to least potential for your product based on the
information gathered through the internet search. Explain why
Answer-
The United States, United Kingdom, Mexico, and Japan were ranked as the top four international
markets for ginger ale based on sales volume and growth rate. The United States is the largest
market for both ginger ale and soft drinks, so it has the greatest potential for sales growth. The
United Kingdom is the second-largest market for both ginger ale and soft drinks, so it has the
second-greatest potential for sales growth. Mexico is the third-largest market for both ginger ale
and soft drinks, so it has the third-greatest potential for sales growth. Japan is the fourth-largest
market for both ginger ale and soft drinks, so it has the fourth-greatest potential for sales growth.

Key references:
Nutakor, C., Essiedu, J. A., Adadi, P., & Kanwugu, O. N. (2020). Ginger beer: An overview of
health benefits and recent developments. Fermentation, 6(4), 102.
Bag, B. B. (2018). Ginger processing in India (Zingiber officinale): A review. Int J Curr
Microbiol App Sci, 7(4), 1639-1651.

For Service-
1.Choose four potential international markets for your service. Countries where you’ll the
product and service.
Answer- Services- Netflix (OTT)
The four markets which Netflix targeted: -
1.North America
2.Western Europe
3.Latin America
4.Asia Pacific
With 111M paying subscribers and a market worth of $122B at the end of 2017, Netflix is the
most popular OTT platform for watching series and movies. While 58M consumers are in
foreign markets, 53M customers reside in the US. The US and overseas markets are examined
separately because they are at distinct phases of growth.
2. Conduct and internet search to compile general and specific trade statistics for each of those
markets. Be sure to list your site sources
Answer- The trade market of Netflix holds a substantial market all over the world. North
America is the leading company which generates highest revenue from the last few decades with
$106,81 billion in the year 2016.
After North America, Western Europe market is far bigger, more developed, more expensive,
and more profitable than the rest of the world with a little less than $3000 billion.
Asia Pacific market also earns revenue, but the market remains stagnant for a long duration in
the last few years.
Latin America also earned more revenue from past few decades and is rising with a greater
revenue.
3. Rank your four markets in order of greatest to least potential for your product and service
based on the information gathered through the internet search. Explain why
Answer- Ranking of the international market from greatest to least.
Based on the gathered information, the North America holds the first rank in the international
market of Netflix services with total revenue of $106,81 billion in the year 2016. It has more
than 50% of total pay TV revenue in the whole world. In the second position, the region of Asia
Pacific has total TV revenue of $34,38 billion. Western Europe is the third-largest region with
total revenue of $28,75 billion. The fourth region is the Latin America which have total revenue
of $18,44 billion in the year 2016.