2.3.2 Working With Suppliers
2.3.2 Working With Suppliers
2.3.2 Working With Suppliers
Procurement
Logistics
Summary of the topic
Students are required to interpret bar gate stock graphs and may be asked to
identify from the diagram the amount of buffer stock, the maximum stock level
held, the length of time it takes for stock to arrive once it has been re-ordered and
the size of a given order. Students will not be asked to draw a bar gate stock graph.
Students also need to understand the use of just in time (JIT) stock control and the
factors which lead to the efficient procurement of raw materials: quality, delivery
(cost, speed, reliability), availability, costs and trust. These factors could be explored
using an industry such as car manufacturing which also provides a useful link with
JIT.
Students will also need to know the impact on logistical and supply decisions on
costs, reputation and customer satisfaction. For example, a more reliable supplier
could possibly be more expensive, raising the business’ costs. However, this would
reduce the negative impact on branding and customer satisfaction as the business
would be able to improve availability of their product and reduce the likelihood of
stock costs. This could be explored by considering where suppliers are often based
in order to reduce the shipping times in an industry where demand is constantly
changing, but at the same time recognising that the business must be able to meet
demand should sudden changes occur; for example in the fashion industry.
2.2.4 Place
2.3.3 Managing quality
2.3.4 The sales process
Decisions linked to stock are very important to a business and can have an impact
on other business operations. The place element of the marketing mix explores the
distribution methods a business will use to provide products and services to meet
customer needs. Therefore, the impact of logistics must be considered to allow a
business to supply products and maintain its reputation and ensure customer
satisfaction. Maintaining good relationships with suppliers will also ensure a
business is supplied with stock and raw materials that are high quality and allow it
to gain a competitive advantage. This will be vitally important during the sales
process. It is far easier to engage with customers if the quality of the product meets
there needs and the business has always the correct levels of stock to meet
customer demands.
Case study: Elvis and Kresse
Elvis and Kresse gets the raw materials (waste fire hoses) for its wallets from
the fire brigade.
Deliveries of its raw materials can be slow because the business is located
in Central London.
Elvis and Kresse also make cufflinks and belts, which are made out of
recycled waste.
Payment
terms
Price
Capacity
Quality
Exam Question
1. Explain one impact on a business from developing good relationships with its
suppliers. (3 marks)
3. Identify the level (in kgs) of the buffer stock held by Elvis and Kresse during
December 2012. (1 mark)
4. Calculate the weight (in kgs) of delivery A. Show your workings. (2 marks)
5. Analyse the impact on the logistics of Elvis and Kresse from being located in
Central London. (6 marks)