MBA Semester – IV

Research Project

Name
ANJALI
USN
211VMBR00432
Elective
HUMAN RESOURCES MANAGEMENT
DateofSubmission
A study on “Employee job satisfaction in e-commerce it
industry”

Research Project submitted to Jain Online (Deemed-to-be University)

In partial fulfillment of the requirements for the award of:
Master of Business Administration

Submitted by:

ANJALI

USN:

(211VMBR00432)

Under the guidance of: Dr.Sonia Singh

Dr.Sonia Singh.
(Faculty-JAIN Online)

Jain Online (Deemed-to-be University)

Bangalore
 2022-23

DECLARATION

I, Anjali .hereby declare that the Research Project Report titled “(A STUDY OF
EMPLOYEE JOB SATISFACTION IN E-COMMERCE INDUSTRY)”has been
prepared by me under the guidance of Dr.Sonia Singh. I declare that this Project
work is towards the partial fulfillment of the University Regulations for the award of
the degree of Master of Business Administration by Jain University, Bangalore. I have
undergone a project for a period of Eight Weeks. I further declare that this Project is
based on the original study undertaken by me and has not been submitted for the
award of any degree/diploma from any other University / Institution.

Place: ANJALI
Date: USN: 211VMBR00432
 CERTIFICATE

This is to certify that the Research Project report submitted by Ms.ANJALI bearing
(211VMBR00432) on the title “Study of employee job satisfaction in e-commerce
industry” is a record of project work done by him/ her during the academic year
2022-23 under my guidance and supervision in partial fulfillment of Master of
Business Administration.

Place:
Date: Dr.SONIA SINGH
 ACKNOWLEDGEMENT

The Learners may acknowledge the organization guide, University officials, faculty
guide, other faculty members, and anyone else they wish to thank for their
contribution towards accomplishing the research project successfully. The Learners
may write in their own words and in small paragraph.

ANJALI
USN: 211VMBR00432
 EXECUTIVE SUMMARY

Measuring and managing the employee job satisfaction e-commerce.

Introduction:
Employee job satisfaction in termed as the extent of liking or disliking their jobs.
Employee job satisfaction is done on one the main aspect of growth of the
organisation which helps increasing the productivity of the employees.
Satisfaction and work environment is the highest factor in pre-survey. First
factor from work satisfaction, employees have a high level of work satisfaction will
show a positive attitude towards work while employees who are dissatisfied with their
work will show a negative attitude towards their work, based pre-survey on this
variable the level of work satisfaction of employees is still low as seen in the
percentage of more than 50% saying they are not satisfied yet.

Methodology:
The research collected data using quantitative and qualitative methods. Employees
and HR professional from various sectors are surveyed, interviewed and focused
grouped .to understands optimal practices, extensive literature study was done.

 Primary data –the data was collected from the employee’s .by administrating
a structured questionnaire, observation method interview and discussion with
management.
 Secondary data – collection of secondary data, text book reference book,
journals, and internet had been used.

Key Results:
 An organization provides to employee growth, especially to employees new
position or project within the organization. Job satisfaction is linked to
improved performance.
 Work –Life Balance: Employees want flexible work arrangements and well
being.
 Organizational culture: positive workplace, inclusive culture, and effective
leadership boost retention. Respected employees remain longer.
 The level of happiness or contentment an employee feels for her job.
 Career development and development: - support the development skills
improvement, carrier progression greatly affects satisfaction .employee wants
company development.
  Compensation and benefits: competitive salary, performance based incentive
and robust benefits packages help top retain top workers.
 Fair compensation, motivation, and life satisfaction all help lead to job
satisfaction in the workplace.

Management Strategies:
 The process of recruiting the right e-commerce talent is not easy task, there are
several major challenges that companies face.
 In addition salary and benefits, a company culture plays a critical role in
recruitment process.
 The rapidly evolving nature of the ecommerce industry, requiring candidate to
have up to date knowledge and experience.
 Industry expertise also has an impact on company’s ability to keep up with the
competition, identify new industry trend, and stay ahead of the current
standard in e-commerce.
 To integrate the company with powerful online marketplace like Amazon,
Myntra, blinkit, etc.

 TABLE OF CONTENTS

Title Page Nos.

Executive Summary i

List of Tables ii

List of Graphs iii

Chapter 1: Introduction and Background 1-11

Chapter 2: Review of Literature 12-24

Chapter 3: Research Methodology 25-35

Chapter 4:Data Analysis and Interpretation 36-46

Chapter 5: Findings, Recommendations and Conclusion 47-61

References 62-64

Annexures 65-67
 List of Tables
Table No. Table Title Page No.

List of Graphs
Graph No. Graph Title Page No.
 CHAPTER 1

INTRODUCTION AND BACKGROUND

 INTRODUCTIONAND BACKGROUND

1.1 Purpose of the Study

The goal of the” employee job satisfaction e-commerce it industry.” study is
figure out what makes employees stay with a company and comes up with good
ways to measure and manage retention rates. The goal of the study is to find out
how high employees churn affect an organization performance and success as a
whole. The success of any organization, particularly in the it industry. Dissatisfied
employees can lead to high turnover rates, job stress ultimately affecting the
product or services profitability and quality.

In particularly, the study is meant to do the following:

1. Increased profits: - If employees are safe and satisfied with their work
and responsibilities, it can lead to lower costs and high sales and a
robust bottom line. Happy employees are satisfied employees who are
willing to follow their workers and cooperate with the organization
during emergencies.

2. Job satisfaction is linked to improved performance: - The more satisfied

employees, the better performance, and the better organizational output.

3. Purpose management practices: - Based on what the study found ,it

suggests management practices that can help people keep their
jobs .some of these practice are improving the work atmosphere, giving
workers chances to learn and grow, and helping employees and bosses
get along well with each other.

4. Create a good workplace culture: - Knowing what makes employees

stay with a company helps create a good and welcoming workplace
culture. In turn, this makes employees more interested in their jobs,
happier with their jobs and more loyal to the company.

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 5. Employee satisfaction: - Customer satisfaction is a measurement that
determines how well a company’s product or services meet customer
expectations.

6. Improving employee performance: - Improving employee performance

requires more than just implementing simple solution. It requires an
intentional efforts and commitment to support employees daily.

7. High productivity:- Employees who have high job satisfaction tend to

achieve high productivity .higher productivity in employees is seen
what they are happy with their job and focus well on their tasks. A
single member’s high productivity in a team boosts the confidence of
others in the same manner.

8. Long term organizational success: - To have long- term organizational

success, it’s important to keep skilled and enthusiastic workers. The
goal of the study is to give companies the information and tools they
need to build a stable, skilled, and loyal staff.

1.2 Introduction to the Topic

Introduction:

The employee is an essential element in the process of implementing the

enterprises mission and vision, employees need a work environment that allows them
to work freely without problems that can stop reaching their full potential. Each
person has different criteria for measuring own job satisfaction but also payments,
working hours, schedule, benefits, stress level and flexibility. Employee job
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satisfaction plays a critical role in success of any organization, particularly in the IT
industry. Dissatisfied can lead to high turnover rates, increased absenteeism, job
stress, burnout, and lack of commitment ultimately affecting the product or service’s
profitability and quality. Even though the virtually all organization is nowadays
technologically driven in modern business management, human resources are still
relevant and most desirable resources of the organization. One of the driven forces in
an employee’s satisfaction is professional development. Employees fell satisfied when
they gain what they have been hoping for from the job. This could include career
growth, a better salary, and a good working environment.

1.3 Overview of Theoretical Concepts

A number of theoretical ideas drawn from organizational behavior, human

resource management, and various job satisfaction theories will help in
understanding influences of job satisfaction. They help improve condition that
enhance satisfaction at workplace and understand what employees need to be
satisfied. The following is summary of some significant theoretical principles that
are often employed investigation of this nature:

The main theories that help understand job satisfaction:

 Maslow’s hierarchy of need – A performance management theory that

describes hoe employees is generally motivated to fulfill their needs in
order, starting with the most basic and increasing to higher-level needs.
The theory states that only once an employee fulfils one need, they can
move on to the next.
 Life satisfaction theory and psychology – Bottom-up theories hold that
we experience satisfaction in many domains of life, like work,
relationship, family and friends, personal development ,and health and
fitness.

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 McClelland‘s human motivation theory –Theory states that every person
has one of three main driving motivators: the needs for achievements,
affiliation or power
 Herzberg’s two factor theory - Theory is a well known concept in the
field of human resource management and organizational behavior. This
concept puts forwards two factors that motivate employees: job
satisfaction and job dissatisfaction.
 ERG theory – ERG allows the order of the needs be different for different
people. The ERG theory acknowledges that if a higher level need remains
unfulfilled, the person may regress to lower level needs that appear easier
to satisfy.
 Motivation-hygiene theory- Motivation leads to satisfaction, while
hygiene reduces dissatisfaction.
Motivators, or satisfiers, improve job satisfaction factors that motivate
people are performance and achievement, recognition, job status,
responsibility, work, personal growth, and advanced opportunities.
Low salaries, poor working condition, poor workspace, unhealthy
or toxic relationships with the supervisor and colleagues and low
supervision quality at a workplace with high politics and rules can
act as dissatisfies. Unimproved condition will result in dissatisfied
employees.
 Job satisfaction theory: job characteristics model –
Hack man and Oldham designed the job characteristics model in
1976. Tips model helps employers enrich their employees’ according
to the model, the five characteristics – skill variety, task identity,
task significance, autonomy, and feedback – can be adjusted to
make work more engaging, motivating, and satisfying.
These psychological states lead to high internal motivation, high
quality work performance, high work job satisfaction, low
absenteeism and turnover.
 Job satisfaction theory – Disposition approach

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 Stew, bell and clause developed the dispositional theory. It focused
on the employee’s disposition. They pointed out that an individual
disposition affects their job satisfaction. It is because what one
employee perceives as a positive experience might not be conceived
the same way by another employee.

1.4 Company/ Domain / Vertical /Industry Overview

An Overview of the industry with a Focus on the Measuring and

Management of the Employee Job Satisfaction E-commerce.

The name of the industry is E–commerce industry.

Introduction:

E-commerce industry job satisfaction has a big impact on how an employee performs
his job both elements have an impact on job safety and employee perception of it.A
satisfied employee devotes herself to work, performs order better ,cares for others and
for herself.
Employee satisfaction is a broad term used by the HR industry to describe how
satisfied or content employees are with elements like their jobs, their employee
experience, and the organization they work for. Thus, reducing costs, improving
efficiency, reducing time and distance e-commerce can become an important
development tool. One of the advantages of e-commerce is that it takes times and
efforts, facilitates access to Indian markets, promote economic growth, and improve
exports and production.

Mission:

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 At e-commerce industry, our purpose is statement: Making commerce better for
everyone. “That’s exactly what they do, allowing people to start, run grow their
easily. The mission is statement that explains its overall purpose of existing. For
example, an industry may have a mission of changing the world, helping the poor or
creating more sustainable practices within a certain industry. To improve employee
satisfaction, organizations should focus creating a supportive work environment,
providing competitive compensation and benefits, offering opportunities for growth
and development, promoting work-life balance, and fostering strong relationship
among employees and management.

Services:
I. E-Commerce is an online market - E-commerce is an online market
where trading of products and services or exchanging assets or
information from place to place put, individual to individual or
organization to the organization through an electric system likes the web.
II. Companies with a services industry – Provide specific products or
services that meet a need or are otherwise useful to customers.
III. Economic system – industry is a part of the economic system that deals
with the production and distribution of goods and services. It is a crucial
part of the economy and contributes significantly to the growth and
development of a country.
IV. Preventing turnover – Having enough people with the right skills is
crucial to delivering on the business plan and objectives. Satisfied
employees are less likely to leave and more likely to perform better.
V. Flexible work arrangements – One of the biggest reason employees
leaves their jobs is poor work in balance. Provide valuable perks to
employees like flexible schedules and work from home option to cater to
day to day contingencies or personal goal so they feel satisfied and
supported.
VI. Solve problems and fulfills needs.- Depending on what you sell, customer
will be better able to solve problem ,make more money, serve other

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 betters, enhance their self-esteem, improve their knowledge, or fulfill a
heart desires.
VII. Low financial cost- Low financial cost, but other pros include selling
internationally, retargeting customers, personalization of the buying
experience etc. these benefits of ecommerce will help you determine if
starting an online store is right for you.

Approach that is focused on the customer:

An approach called “customer focus” centers business decisions around
customer need. Business prioritizes serving their customers instead of
maximizing profits based on how those choices affect customer. This
long term approach foster trust and loyalty and can generate more
revenue. A company culture dedicated to enhancing customer satisfaction
and building strong customer relationships.
Your customer service team’s appearance, courtesy, friendliness,
Effective communication, positive attitude, and knowledge and understanding of the
company’s product and services are crucial to delivering customer-focused services.

E-commerce popular industry:

Yes, e-commerce is indeed a popular and growing industry. Over the past few
years, it is revolutionized the way people buy and sell products and services. With the
increasing use of the internet, more and more consumers are turned to online
platforms to make purchases conveniently from the comfort of their homes. A
significant increase in number of e-commerce businesses that cater to various
including retail, fashion, electroinics, food, in technology and logistics have further
facilitated the growth of e-commerce, making it easier for businesses to reach a wider
customer base and provide efficiency delivery services.

Conclusion:

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 In conclusion, job satisfaction in the e-commerce industry is influenced by a
variety of factors. While some employees may find fulfillment in the flexibility
and convenience of working in this industry, other may experience challenges
related tp work-life balance and high workload demands. Additionally, the level
of support and recognition from employers can greatly impact job satisfaction.
Opportunities for growth and development, as well as fair compensation, also
contribute to overall satisfaction in the e-commerce industry. Employees who
prioritize these factors and create a environment are more likely motivated
employees.

1.5 Environmental Analysis (PESTEL Analysis)

Analysis of the Environment using the PESTEL Model of the

Employee Job Satisfaction E-commerce.

The PESTEL model is a strategic analysis framework that examines various external
factors impacting an industry or organization. In the context of analyzing employee
job satisfaction in the e-commerce industry, we can consider the following aspects:

1. Political factors:-
Government policies and regulations related to labor laws, employee rights,
working condition can affect job satisfaction changes in government policies
and regulations e-commerce, taxation, data privacy, and intellectual property
rights can impact the industry and subsequently, employee satisfaction.

2. Economic factors:-
Economic condition, such as employment rates, inflation job satisfaction.-the
financial stability and growth pf the e-commerce industry will determine the
availability of resources for employees benefits, compensation, and career
growth opportunities.

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3. Sociocultural factors:-
Cultural and societal norms around work-life-balance, job security, and career
advancement can affect employee satisfaction .- employee expectation
regarding flexible working hours and work-from- home arrangements are
increasingly important in the e-commerce industry.

4. Technological factors:-
Advancement in technology can impact job satisfaction by improving
efficiency, automation, and reducing manual and repetitive tasks.- that provide
employees with the right tools, software, and training to perform their roles
effectively can enhance job satisfaction.

5. Environmental factors:-
Environmental concerns and sustainability practice are becoming important to
employees companies can prioritize sustainability initiatives may have more
satisfied employees

6. Regulation, such as anti-discrimination laws, workplace safety

standards, and equal opportunities policies, can contribute to
employee satisfaction.-
Legal disputes or controversies related to the e-commerce industry may impact
employee morale and job satisfaction. It’s important to note that the impact

of these factors on job satisfaction will vary across different

individual employees. However, understandings these external
influences can help companies identify potential areas for
improvement and create a more satisfying work environment in the
e-commerce industry.

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 CHAPTER 2

REVIEW OF LITERATURE

10
REVIEW OF LITERATURE

2.1 Domain/ Topic Specific Review

An Analysis of specific Aspects of the Employee Job Satisfaction E-

commerce.
The e-commerce industry has experienced rapid growth in recent years, resulting in
increased job opportunities and diverse work environment with the expansion of
online retail, measuring and managing employee job satisfaction has become crucial
for organization operating in this industry. The literature review aims to analyze
specific aspects of employee job satisfaction measurement and management with in
the e-commerce sector. By examining relevant literature, this review will shed light
on key factors influencing job satisfaction in this rapidly evolving sector.

1) Work-life balance:
Maintaining a healthy work-life balance is crucial for job satisfaction in any
industry, in the e-commerce sector where long working hour and high level of
stress are common, studies have found a significant impact on job satisfaction
Researchers have suggested that flexible work schedules, telecommuting
options, family-friendly policies positively affect employee morale and
satisfaction.
2) Factors influencing job satisfaction in e-commerce:
 Compensation and rewards- competitive salary and benefits packages
play a significant role in determining job satisfaction with in e-
commerce organization studies indicate that financial rewards are
highly valued by employees, especially in an industry driven by
performance and results.
 Work life balance- The e-commerce industry often demands long
working hours and high level organization that prioritize work-
life .work flexible remote work option tend to have higher job
satisfaction.

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  Career development opportunities - E-commerce employees value
opportunities for growth and advancement within their organization,
programs, development opportunities, and clear careers and reduce
turnover.
3) Management strategies for enhancing job satisfaction in e-commerce:
 Effective leadership – strong leadership that promotes open
communication, employee engagement, and participative decision-
making has been found to positively impact job satisfaction e-
commerce industry.
 Supportive work environment – Creating a positive and supportive
work environment, characterized by strong teamwork, recognition and
rewards programs, and a culture of respect, can significantly boosts
job satisfaction levels.
 Employee engagements – strategies such as regular performance
feedback, employee involvement in decision-making and
opportunities.

Opportunities for advancement:

I. Training and development: Providing regular training sessions and

learning opportunities can help employees enhances their skills and
knowledge. This can lead to increased job satisfaction as employees
feel more capable their roles.
II. Career path: Creating clear career path with growth opportunities
can motivate employees to strive for advancement this can include
opportunities for promotion, lateral moves, and specialized roles
within the e-commerce industry.
III. Recognition and rewards: Implementing recognition and rewards
program can help boost employee job satisfaction. Recognition can
make them feel valued and motivated.
IV. Work-life-balance: Promoting a healthy work is crucial for
employee satisfaction and overall well being. Offering flexible

12
 working hours, options, or benefits such as unlimited paid time off
can show that the company values employees’ personal lives,
leading to increased job satisfaction.
V. Leadership and communication: effective leadership and transparent
communication re vital for employee satisfaction. Providing regular
feedback, guidance, and support to employees can foster positive
work environment help them feel work.
VI. Employee involvement: Encouraging employee involvement in
decision- making processes and providing opportunities for them
their ideas and opinions can increase job satisfaction.
VII. Employee wellness programs: Promoting wellness programs that
focus on physical and mental health can contribute to higher job
satisfaction.

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2.2 Gap Analysis
An Analysis of specific Aspects of the Employee Job Satisfaction E-commerce.

A gap analysis of employee job satisfaction in the e-commerce industry involves

comparing the current levels of employee job satisfaction to the desired level. Here is
a step-by-step approach to conduct a gap analysis in this context:
I. Define the desired level of job satisfaction: Start by identifying the key factors
that contribute to job satisfaction in the e-commerce industry. This could
include factors such as work-life balance, compensation, career growth
opportunities, work environment, recognition and feedback. Create a clear
picture of what an ideal level of job satisfaction look like in these areas.
II. Access the current level of job satisfaction: Conduct a survey or interviews
employees to gather data on their perceptions of job satisfaction. This can be
done through anonymous questionnaires or one-on one interview. Ask specific
questions about of job satisfaction to gather relevant data.
III. Identify the gaps: Compare the data collected in step 2 with the desired level
of job satisfaction. This can be done by analyzing the survey results or
feedback from interviews.
IV. Analyze the causes of the gaps: once gaps are identified, analyze the
underlying causes. Common causes of low job satisfaction in the e-commerce
industry could include long working hours, lack of work life balance,
inadequate compensation, limited career growth opportunities, and work
environment. Patterns and trends in data to identify the main causes of
dissatisfaction.
V. Develop action plan: Based on causes identified in step 4, create action plans
to improve provide more growth opportunities, enhance communication
channels, or foster a positive work environment. Set timelines, and determine
the necessary resources for each action plan.

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VI. Implement and monitor progress: Put the action plans into motion and monitor
their progress regularly. This can be done through follow up surveys or
ongoing feedback sessions with employees. Track the improvement job
satisfaction levels and measure the effectiveness of action plans.e-commerce
industry can improve employee job satisfaction and overall organizational
success.

REVIEW OF LITERATURE
There are numerous authors who have conducted research on employee of job
satisfaction. Within the e-commerce industry. Their studies provide valuable insights
into the factors influencing job satisfaction in this particular sector. Here are few
notable authors and their contributions:

I. .Ngo, Y., Lois, R.,&foley, S.(2017):- Conducted a study on the

impact of leadership behaviors on employee job satisfaction in e-
commerce firms – findings indicated that transformational leaderships
positively influenced job satisfaction among employees in the e-
commerce industry.
II. Kauris, A., & kauri, S.(2018):- Investigated the effect of organizational
culture on employee job satisfaction in e-commerce companies.-
Results revealed that a positive organizational culture significantly
contributed to greater job satisfaction among employees.
III. Singh, a. k., & srivastava, a.(2019):- explored the relationship between
characteristics organizational commitment, and job satisfaction among
employees in e-commerce – found that job characteristic, such as task
identity and autonomy influenced job satisfaction, with organizational
commitment playing a mediating role.
IV. Jaime.(2021):- Investigated the impact of work- life job satisfaction in
the e-commerce industry –Results showed that employees who had
better work –life balance reported higher job satisfaction.

15
 V. Sheiderman, B., & spruce, J.(2021):- Explored the influence of
technology acceptance and customer services orientation on employee
job satisfaction in e-commerce firm.- found that employees who
embraced technology and had a customer- centric mindset reported
greater job satisfaction level. These authors have shed light on various
aspects job satisfaction in the e-commerce industry, including
leadership behaviors, organizational culture, job characteristics, work
life balance, technology acceptance. Their studies provide a
comprehensive understanding of the factors, helping organizational in
this field create conducive work environment and retain satisfied
employees.
VI. Sahoo, C.K., & Dhir, A. (2017):- Employees job satisfaction in e-
commerce: A review of literature international journal of management,
IT, and engineering, 7(9), 96-112. This review provides an overview of
different theories and models used to study of employee job
satisfaction in the context of e-commerce industry. It explores factors
such as work- life balance, career, and organizational culture.
VII. Ding, W., & velicer, W.F. (2015):- The effect of and organizational
culture on employee job satisfaction in e-commerce companies.
Journal of organizational transformation &social change 12(2), 109-
130.
VIII. Ghanaian, & Kaiser, R. (2018):- Factors influencing employee job
satisfaction in e-commerce companies in country. Journal of
management info, 9(2), 56-72. This research focuses specifically on
the e-commerce industry in country and identifies that influence
employee job satisfaction in the sector.
IX. Kamalanabhan, T. J., & velayudham, A. (2017). Determinants of
employees job satisfaction in the e-commerce industry: an empirical
study. International journal and management invention, (11), 35-47.
This empirical study investigates the determine of employee job
satisfaction in the e-commerce industry. It examines factors such as
salary and benefit, job security, career growth, and work environment,

16
 and their impact on employee satisfaction. The study also purposes
recommendations for organization to improve employee’s satisfaction
in this sector.
X. Xu, P., &Li C
XI.

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 CHAPTER 3

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

3. Focus on the Measuring and Management of the Employee Job

Satisfaction E-commerce.

The study’s main goal is to determine the elements that affect Employee job
satisfaction e-commerce industry.
The research methodology in the study of employee job satisfaction in the e-
commerce industry refers to the systematic approach and technique used to gather,
analyze, and interpret data in order to investigate and understand the factor that
influence job satisfaction among employees in this industry.

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a. Research design - This involves determining the overall structure and plan for
the study, such as whether it will be qualitative, quantitative or mixed-
methods.
b. Data collection - Various methods can be used to collect data on employee
job satisfaction, such as surveys, interviews, focus group. And observation.
Surveys can be conducted online or through paper – based questionnaires.
Interviews and focus group involve direct interaction with participants to
gather in depth insights.
c. Sampling- In order to generalize the finding to the larger employee population
in the ecommerce industry. A representative sample needs to be selected.
Sampling technique such as random sampling, stratified sampling, or
purposive sampling may be employed.
d. Data analysis – The collected data needs to be organized and analyzed to
identify patterns, trend and relationship statistical analysis technique such as
descriptive statistics, correlation analysis, regression and factor analysis may
be used. Depending on the researchers objective and types of collect the data.
e. Interpretation and conclusion – After analyzing the data, the researcher
interpret the findings and draws conclusion based on the study objectives. The
researcher identifies the key factors influencing the employee job satisfaction
ecommerce industry and discusses the implication of the research.
f. Secondary data analysis – Researchers may analyzing the exiting data set or
reports from the organization association or government agencies to study
employee job satisfaction in the e-commerce industry. This could include
analyzing trends. And statistical indicator related to job satisfaction

g. Surveys – Researchers often distribute surveys to employees in e-commerce

companies to gather the data on their job satisfaction. this survey typical
include question related to various aspects such as work- life- balance ,
compensation, organizational culture, job autonomy, career development
opportunities and so on . Quantitative measure such as liker scale rating is
often used to analyze the data.

19
 h. Mixed method – Researcher may employee a combination of quantitative and
qualitative methodology to gather a comprehensive understanding of
employee’s job satisfaction. For example combining the survey data with
follow-up interviews statistical trends and depth insight into the underlying
factor influencing job satisfaction.
Overall, the choice of methodology depend upon the researchers may also
consider ethical consideration. Such as obtaining informed consent and
ensuring participant and confidentially, while consideration their research in
the e-commerce industry.

3.2 Scope of the Study

The scope of the Research the employee job satisfaction
in e-commerce industry.

The scope of study of employee job satisfaction e-commerce industry would typically
involve examining various factors that contribute to employee satisfaction within this
specific industry. These factors may be including:
a) Work-life balance - Investing how the nature of work in the e-commerce
industry. Affects employees’ ability commerce industry affects employees’
ability to maintain a healthy work on their job satisfaction.
b) Compensation and benefits – Examining the level of compensation and
benefits offered to employee e-commerce industry and how it relates to their
job satisfaction.
c) Career development opportunities – analyzing the ability of career growth and
development opportunities within the e-commerce industry. And how it
influences the employee job satisfaction.

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 d) Work environment and culture – Access work environment, organizational
culture, and overall atmosphere within e-commerce companies and how it
affects of employee job satisfaction.
e) Communication and team work – Studying the effectiveness communication
channel and team work. practice within organization and their impact on
employee job satisfaction
f) Leadership and management style the leadership management practice within
e-commerce companies and how they job satisfaction.
g) Technological advancement – Investigating how the introduction of new
technology and digital tools in the e-commerce industry affects employee’s
job satisfaction.
h) Employee engagement – Examining the level of employee engagement with in
e-commerce organization and its relationship to job satisfaction. By searching
and analyzing these aspects, the study aim to provide insight into the factors
that impact employee job satisfaction in the e-commerce industry, identify the
improvement and suggesting strategies that can enhance overall job
satisfaction for employee in this sector.

3.3 Methodology

Methodology in employee job satisfaction in the e-commerce industry refers to

approach or process used to access and understands the level of satisfaction employee
have in their jobs within the particular industry. It involve studying various factors
that influence employee satisfaction, such as working condition, compensation
advancement opportunities, teamwork and work life balance, among others. This
information is gathered through survey, interview, and other data collection method to
develop strategies and initiative aimed at improving job satisfaction and creating a
positive work – commerce sector.
3.3.1 Research Design

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The researchers design for studying employee job satisfaction in e-commerce industry
incorporate a mixed- methods approach the study aims to explore the factors
influencing employee job satisfaction and their impact on employee organizational
outcomes within the context of e-commerce industry. By redesigning the approach to
employee job satisfaction in the e-commerce industry. Companies can create a
positive and fulfilling work environment that attracts and retain top talent ultimately
leading to improved business performance.

3.3.2 Data Collection

Data sources:
3.3.3 Sampling Method (if applicable)

3.3.4 Data Analysis Tools

3.4 Period of Study

3.5 Limitations of the Study

3.6 Utility of Research

22
 CHAPTER 4

DATA ANALYSIS AND INTERPRETATION

23
 DATA ANALYSIS AND INTERPRETATION

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33
 CHAPTER 5

FINDINGS, RECOMMENDATIONS AND

CONCLUSION

34
FINDINGS, RECOMMENDATIONS AND CONCLUSION

5.1 Findings Based on Observations

Write in serial numbers or bullet points

5.2 Findings Based on analysis of Data

Write in serial numbers or bullet points

5.3 General findings

Write in serial numbers or bullet points

5.4 Recommendation based on findings

Write in serial numbers or bullet points

5.5 Suggestions for areas of improvement

Write in serial numbers or bullet points

5.6 Scope for future research

Write in one paragraph

5.7 Conclusion

Write in one or two paragraphs

35
 REFERENCES
(APA style; below is only a sample)

 Atodaria, Z., & Sharma, R. (2019). Investment Pattern of Salaried Class of

Somnath (Daman) –A Study of Various Investment Options Available.
International Academic Journal of Social Sciences, 06(01), 49–61.
https://doi.org/10.9756/iajss/v6i1/191000

36
 ANNEXURE (if any)

The questionnaires, financial statements and any other relevant document can be
put here. The annexures have to be numbered in case there are more than one
annexure.

37