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Flipkart

This document contains a project submission for a course on computers in business. It includes an analysis of mobile phone data from top brands in India like Apple, Poco, Realme, Samsung, and Xiaomi. Various charts and analyses show trends in the number of products and models by brand, the most popular colors, screen sizes and processors. Realme offers the most product options and has the highest sales. Qualcomm and MediaTek processors are most common. Discounts do not seem to significantly impact sales. The analysis helps Flipkart understand the mobile market in India.

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Salman Siddique
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24 views11 pages

Flipkart

This document contains a project submission for a course on computers in business. It includes an analysis of mobile phone data from top brands in India like Apple, Poco, Realme, Samsung, and Xiaomi. Various charts and analyses show trends in the number of products and models by brand, the most popular colors, screen sizes and processors. Realme offers the most product options and has the highest sales. Qualcomm and MediaTek processors are most common. Discounts do not seem to significantly impact sales. The analysis helps Flipkart understand the mobile market in India.

Uploaded by

Salman Siddique
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project Submission

Course Title: Computers in Business


Course Code: MIS 341
Section: 02

Project/Assignment Title:
Application of POWER BI by Flipkart
Submitted By:

Sl. No Student Student Position Marks


ID Name
1
2021240 Showly
Zaman Group
Shorna Leader

2
2021086 Jubayer Member
Ahmed
Jidny
3
1810838 Salman Member
Siddique
Bhuiyan
4
1830831 Rahatul Member
Karim

Submitted To:
Md. Aminul Islam, MBA, CSCA, CDAP
Senior Lecturer (Lecturer A)
Department of Management Information Systems (MIS)
School of Business and Entrepreneurship (SBE)
Independent University, Bangladesh

Date of Submission: August 18, 2023, at 11.59 PM


Flipkart Company Introduction
Flipkart is an Indian e-commerce company that sells a variety of products online, such as
books, electronics, fashion, home essentials, groceries, and more. It was founded in 2007 by
Sachin Bansal and Binny Bansal, who were former Amazon employees. Flipkart is
headquartered in Bangalore and incorporated in Singapore as a private limited company.

Mobile market analysis report

Flipkart aims to gain a comprehensive understanding of the mobile market landscape,


including trends, consumer preferences, and emerging technologies. This insight helps them
make informed decisions about product offerings, marketing strategies, and partnerships.

ABOUT DATASET
The dataset includes data on mobile phones from the top five most popular
brands in India: Apple, Poco, Realme, Samsung, and Xiaomi. Information like
RAM, ROM, Display Size. etc are present which distinguishes one product from
another. At least one attribute distinguishes each product. Dataset has no null
value.
Columns: There are 16 columns each having a title which is self-explanatory.
Rows: There are 430 rows each having a mobile with at least a distinct feature.

DESCRIPTION OF ATTRIBUTES

● brand: Brand Name


● model: Model Name
● base_color: Phone Colour
● processor: Processor brand used
● screen_size: Categorical screen size
● ROM: ROM in gigabyte
● RAM: RAM in gigabyte
● display_size: Actual display size in inches
● num_rear_camera: No. of cameras on back
● num_front_camera: No. of cameras on front
● battery_size: Battery in mAH
● ratings: Customer rating for the product
● num_of_ratings: No. of people rating the product, also the equivalent
no. of unit sold for our problem

● sales_price: Selling price of the unit after discount


● discount_percent: Discount in percentage offered
● sales: Sales of product in crore rupees

BRAND-WISE DISTINCT PRODUCT

Pie charts show that Realme has the most options available. They have a wide selection of
phones to choose from in terms of specifications. However, Poco has the least number of
options. This could be because Poco is a newer brand.

BRAND-WISE MODEL COUNT


Realme offers the most product options, but Samsung has a much more distinctive line of
smartphones. Despite being a well-known brand, Apple offers the least number of model
options.
MODEL WISE PRODUCT COUNT

According to the above bar chart, the model iPhone XR, iPhone 12, and iPhone 12 mini
have the highest levels of model-specific variance. There may be variations in the mobile's
features, cost, and color.
Additionally, this explains why Apple and Poco have less models than other manufacturers
because they have the most variations with various features.

COLOUR WISE PRODUCT COUNT

The most commonly seen


color is blue, followed by
black and white.
PROCESSOR WISE PRODUCT COUNT

Having 168 of the 430 mobile phones using Qualcomm CPUs, Qualcomm is the most
common CPU brand.
More over half of all mobile phones use CPUs from MediaTek and Qualcomm combined.
SREENSIZE WISE PRODUCT COUNT

The majority of mobile devices—50%—fall into the large category since they are larger than
6.35 inches.
The variety of products accessible in large and medium sizes makes other display sizes
uneven.

BRANDWISE NO. OF UNITS SOLD


With more than 4 million smartphones sold on Flipkart, Realme seems to be doing well in
terms of sales. While luxury mobile companies like Apple and Samsung aren't selling as
well, this may be because of their high prices.

Processor and Brand Wise Sales

The preferred CPU brands for Indian consumers are Qualcomm and MediaTek.
In total, they account for more than 70% of sales.
Realme supports MediaTek, while Qualcomm is strongly backed by Xiaomi.
Average Number of Products sold per product
The bar graph indicates that any Xiaomi product, regardless of specs or colour, will sell at
least 28000 units, on average 48000.

Average Number of Products sold per model

The pie chart shows that Poco is the more popular brand
in terms of models.
UNITS SOLD VS DISCOUNT OFFERED

The scatterplot unequivocally demonstrates that there is no connection between sales and
the offered discount. This shows that genuine phone value is more important to Indian
customers than promotional offers.
With discounts as high as 40%, Samsung continually offers the most alluring offers.

Conclusions

The majority of sold phones cost between $15,000 and $20,000. To dominate this market,
Poco, Xiaomi, and Realme have done well.

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