Master of Analytics

Fast-track your path to a rewarding

and dynamic data analytics career
CRICOS Provider Code 00098G

- Master of Analytics
- Graduate Diploma in Analytics
- Graduate Certificate in Analytics

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Contents
Learn at UNSW. A world leader. 03

Master of Analytics 04

Program overview 05

Knowledge areas 06

The UNSW Online experience 08

Program details 09

Entry requirements 10

Get in touch 11

Course descriptions 13

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Learn at UNSW.
A world leader.

Globally recognised degrees Second for Business and

Management
UNSW Business School is accredited by AACSB
International Business Accreditation and EQUIS. UNSW is ranked 2nd in Australia and within
the top 44 globally for Business and
Management Studies.
QS World University Rankings by Subject, 2022

Top three for graduate

employability

UNSW is ranked in the top three universities in Top earner

Australia for graduate employability and is 27th
in the world.
UNSW full-time postgraduates are in the top 5% for
QS World University Rankings by Graduate Employability, 2020 starting salaries and earn the highest median salary
in Australia three years after graduation.
Graduate Outcomes Survey, 2019

Top 20
worldwide
UNSW is ranked equal
19th overall in the world.

QS World University Rankings, 2024

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Master of
Analytics
Big data has disrupted the skills and knowledge required of employees, across functions, to deliver value
to their organisations. The demand for professionals with data analytics capabilities who can skilfully
apply data-driven decisions is increasing exponentially.

The online Master of Analytics program is designed for ambitious working professionals that are looking
to develop advanced analytics capabilities and apply data-driven decisions. This program provides
students with the expertise to influence business decisions, leverage career opportunities and gain skills
that can be applied across all industries.

Depending on your career goals, tailor your program studies with a specialisation in either General
Analytics or Marketing Analytics.

UNSW’s Master of Analytics is one of the most comprehensive postgraduate qualifications in data
analytics offered 100% online and accelerated, so you can graduate in as little as two years without
compromising your career. Providing you with the skills employers demand, it’s your fast track to a
rewarding and dynamic career in data analytics.

Be in demand Accelerated learning

Gain the most relevant and applied skills that are With intakes every two months, study one course
in high demand by employers, and unlock endless at a time, 100% online and accelerated, instantly
career opportunities across industries for existing adding value to your career and organisation.
and future (even those yet to be imagined) roles.

A Great ROI Quality and Reputation

In addition to leveraging a high market demand for Have confidence that you are learning from one of
talent, graduates of this program can also expect the most highly awarded and ranked Universities
to be remunerated for the standard and reputation globally, with the highest academic standards, and
of the education they’ve received. UNSW joining a hugely successful and diverse Alumni
undergraduates and postgraduates are in the top community of over 300,000.
5% for starting salaries and earn the highest
median starting salary of any university in NSW. *These tools are regularly reviewed and may be changed as the field
progresses.

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Program
overview
The Master of Analytics program encompasses 12 online courses - eleven compulsory, and a capstone
project, with the choice of selecting from a General Analytics or Marketing Analytics specialisation.

There is also the option to study the Graduate Certificate in Analytics or the Graduate Diploma in Analyt-
ics, separately. The masters program includes the content of the Graduate Certificate and the
Graduate Diploma, together with further electives and a capstone project.

COURSES AT A GLANCE

01. Principles of Programming

02. Managing People, Analytics and Change Graduate Certificate
03. Introductory Data Analysis any 4 of the
04. Analytics and Business first 14 courses listed
05. Predictive Analytics
06. Data and Ethics
Graduate Diploma
07. Big Data Management
08. Data Visualisation and Communication any 8 of the
first 14 courses listed
09. Business Analytics and Consulting
10. Financial Modelling
11. Decision Making for Analytics Masters
12. Managing Customer Analytics*
first 8 courses listed
13. Social Media & Digital Analytics* + any 3 elected courses
14. Foundations of Marketing Analytics* listed between 9-14
+ Capstone
15. Capstone: Marketing Analytics*
16. Capstone: General Analytics

*Marketing specialisation courses

Prerequisites
Certain courses (denoted by or ) require corresponding prerequisities below.

Introductory Data Analysis Principles of Programming

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Knowledge
areas
Comprehensive and applied
Gain the most comprehensive set of analytical
skills demanded by industry to prepare you for a
myriad of opportunities across various industries
and roles. You’ll build a solid foundation in data
analytics as you are introduced to programming
in Python, statistical methods and qualitative data
analysis.

Develop highly technical programming-language

and cloud-based-systems skills to become an
expert in the design and implementation of
successful organisational change programs.
Integrate your knowledge and skills acquired
throughout the program in a professional context
by collaborating on an industry project in your
capstone course.

Depending on your career goals, tailor your

program studies with a specialisation in either
General Analytics or Marketing Analytics.

UNSW’s Master of Analytics is one of the most

comprehensive postgraduate qualifications in data
analytics offered 100% online and accelerated, so
you can graduate in as little as two years without
compromising your career. Providing you with the
skills employers demand, it’s your fast track to a
rewarding and dynamic career in data analytics.

Technical and analytical skills

Businesses are dealing with an ever-increasing modelling techniques, and visualization tools.
array of data, in terms of both volume and Specifics include but are not limited to; Python, R,
sources. Understand how to source, analyse and Tableau, AWS, Google Cloud Solutions, HDFS, S3,
apply data insights using the latest tools and MapReduce, Spark, PigLatin, Jaql, Hive, NoSQL
techniques available. systems, HBase, and text analysis.

You’ll gain advanced knowledge of core analytical This program has been designed to showcase the
concepts for managing big data, including most up-to-date techniques and tools available,
programming languages, query languages, ensuring you’re at the top of your game when using
database systems and cloud-based solutions, data-analytical technologies and systems.

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 Strategic influencing skills

This program makes strategic influencing skills a

priority and will give you the know-how to influence
innovation to conduct better business, no matter
the industry you choose to work in.

Gain the skills to take complex information and

translate it into simple and powerful data stories
that influence stakeholders, while also learning to
navigate the ethical dilemmas of data. Develop
your ability to influence people and drive change
using analytics, including stakeholder and people
management, power and influence, working in
cross-functional teams, and designing and
implementing organisational change programs.

Understand the key concepts, practices and issues

in engaging and providing analytics-based
consulting services, from the perspectives of both
clients and consultants. You’ll learn how to exam-
ine the value propositions of consulting, how
consultants engage with organisations and key
stakeholders, and how they help these clients to
analyse and solve business problems.

Skills developed throughout the program will

enable students to understand and apply key
concepts and themes to contexts in start-ups and
within existing businesses innovating in this area.

Customer relationship management

In pursuing Marketing Analytics electives, you will Develop the skills to clearly and effectively
learn to identify and utilise advanced communicate the business value of customer data,
analytical tools to navigate data-rich environments, while also gaining practical marketing analytics
and critically review the consumer lifecycle to experience. In your marketing analytics capstone,
deliver data-driven insights for digital marketing you will apply your understanding of key concepts
solutions. and methods at a collaborating firm and be placed
in the driver’s seat to deliver the solution to a real
Learn to integrate customer relationship marketing analytics problem that will ultimately
management (CRM) with big data analytics in make a meaningful difference to the company.
applications ranging from attracting, retaining and
nurturing customer relationships. Explore the
impact of social media and digital technology on
marketing and develop a comprehensive
understanding of analytical methods that can be
used to convert this data to marketing insights.

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The UNSW
Online experience
We are here to support you, every step of the way, to graduate from one of
the world’s leading universities. Our online learning environment has been
designed to seamlessly fit into your already busy schedule and you’ll be able
to access course resources on any device, at any time.

Our academics are some of the best in the world and, even though you’re
studying online, you can expect your learning experience to be the same high
standard as that of our on-campus students.

Throughout your study journey, you will be able to turn to your Student
Success Advisor, who is committed to assisting you from enrolment through
to graduation. They are on-hand for all non-academic queries by phone or
email.

You will also have access to Career Success – a curated, self-paced module
that provides a framework for thinking about, and taking action to implement,
an effective career plan. Through Career Success, you will have access to
platforms like VMock (Career AI) and CaseCoach, and guides on crafting the
perfect LinkedIn profile, resume, and cover letter.

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Program details

Indicative domestic program fees^

Master of Analytics Program code: 8437 12 courses $54,355*

Graduate Diploma in Analytics Program code: 5437 8 courses $36,090*

Graduate Certificate in Analytics Program code: 7457 4 courses $17,940*
^All prices are listed in Australian dollars.
*Total program fee is determined by individual course selection.

All prices are listed in Australian dollars. Go to our Fees page for up-to-date information inclusive of 2023 indicative
International program fees. Fees are subject to annual review by the University and may increase annually, with the
new fees effective from the start of each calendar year. Indicative fees are a guide for comparison only based on
current conditions and available data. You should not rely on indicative fees.

Program intakes (Hexamesters) Program duration

Six intakes annually Each course is eight-weeks long. UNSW Online

advises a minimum of 15-20 hours of study per
January, March, May, July, September, October
week. The program can be completed in as little as
two years.

Nested qualifications

The Master of Analytics also includes a Graduate Certificate in Analytics and a Graduate Diploma in Analytics.
The Graduate Certificate and the Graduate Diploma are both an entry and exit point of the program. For those
who do not qualify for direct entry into the masters program, you may be eligible for entry into the Graduate
Certificate. You can articulate from this into the masters program (upon successful completion of the Graduate
Certificate and Graduate Diploma). Alternatively, if for whatever reason you choose not to continue to complete
the masters program, you can exit with a Graduate Certificate or Graduate Diploma.

Graduate Certificate Graduate Diploma Masters

4 Courses +4 Courses +4 Courses

or continue studying or continue studying

Study plans and completion times might vary depending on elective choice, RPL, leave and subject availability.
For more information, speak with a Student Advisor.
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Entry
requirements
UNSW’s Admission Entry Calculator
To assist us in assessing your previous study and eligibility for this
program, we recommend using the UNSW Admissions Entry Calculator
as a guide. This calculator converts and scales the grading schemes
across the world into a percentage that applies to UNSW entry
requirements.

Masters English Language

A recognised bachelor’s degree (or equivalent You may need to provide evidence of your
qualification) with a Weighted Average Mark English language proficiency to study at UNSW,
(WAM) of 65 as determined by the UNSW entry depending on your educational background and
calculator. citizenship. UNSW requires a minimum level of
English language competency for enrolment.
English language skills are essential for
Graduate Diploma webinar comprehension and the completion of
coursework, assignments and examinations.
A recognised bachelor degree (or equivalent
qualification) with WAM of 65 as determined If English is not your first language, you will need
by the UNSW entry calculator; or Successfully to provide proof of your English proficiency prior
completed the Graduate Certificate in Analytics. to receiving an offer to study at UNSW. You can
do this by providing evidence that you meet one
or more of the following criteria:
Graduate Certificate
- English language tests and university English
A recognised bachelor degree (or equivalent courses
qualification) in any discipline; or
- Prior study in the medium of English
A minimum of 3 years relevant or professional
experience in analytics, clerical or administrative - Other qualifications
work in a commercial, non-for-profit or public
- English waivers
service organisation or other analytics-related
positions.
Eligibility for admission does not guarantee offer of a place.

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Recognition of Prior Learning (RPL)
Your previous studies can be acknowledged
as credit towards your online postgraduate
studies provided that they meet relevant course
requirements. If you are eligible for admission and
you have undertaken previous studies at another
institution, you may be eligible to apply
for Recognition of Prior Learning (RPL).

Students can apply for RPL during the program

application process and must ensure all
relevant supporting documents are submitted
for assessment if requested by Admissions,
including course outlines from the same year
they completed the relevant course/s as content
may change over time. Courses successfully
completed within the past ten years can be used
for credit transfer within a program as provided
within the program rules and the University
rules on credit.

If completed similar courses in previous

undergraduate study, Master of Analytics students
can claim up to 4 courses (24 units of credit)
of RPL advanced standing. If students have
completed postgraduate studies in addition
to completed undergraduate studies,
they can claim a maximum of 6 courses
(36 units of credit) of RPL advanced
standing for the Master of Analytics program.

Find out more about RPL

and credit transfer at UNSW

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Get in touch
Our Student Enrolment Advisors are here to help you with all
your program and enrolment queries.

studyonline.unsw.edu.au

1300 974 990

[email protected]

Have a question?
Book a 15-minute chat with a SCHEDULE A CALL
Student Advisor

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Course
descriptions

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Introductory
Data Analysis
Course overview

This course introduces students to the ways in which quantitative and qualitative data can be characterised
and analysed. It provides a solid basis from which data analysis techniques can be applied to solve
business problems and support evidence-based decision making. Students learn about practical
applications of statistical methods and qualitative data analysis.
A key foundational step for business analytics is an understanding of the ways in which data can be
presented and treated. This course is a core component of the new fully online Master of Analytics
program, and will be offered to students undertaking the Graduate Certificate, Graduate Diploma, and
Master of Analytics.

Analytics and Business

Course overview

Business analytics entails the use of data to support decision making in business. The field has emerged
as a crucial element of contemporary business practice. With the volume and range of information
available to organisations growing exponentially, the ability to harness this information for evidence-based
management has become a key capability.
This course presents the fundamentals of implementing and managing business analytics in
organisations, including:
- decision making;
- business analytics concepts and frameworks;
- technologies and tools required for descriptive analytics, predictive analytics, and prescriptive analytics;
- frameworks for putting analytics to work;
- technologies and tools required for business analytics;
- the governance, oversight and business value gained from business analytics within organisations;
- the ethical and social implications of business analytics;
- future directions for business analytics.

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Data and Ethics
Course overview

Data analytics takes place within an information supply chain comprising upstream sources and
downstream uses of data. Within this supply chain are multiple participants, interests and power
relationships, yet firms that collect and analyse data are often invisible to users. The use of data by many
types of organisations has already given rise to a range of practices and outcomes that are clearly harmful
to individuals or groups, leading to broad public concerns and legal ramifications.
It is therefore incumbent on data professionals to consider the ethical implications of their data generation
and use activities. This includes issues such as: what questions should be asked about data and its
sources?; how do downstream users of data protect or impact individuals and groups?; what are the
rights of various stakeholders, including consumers?; and who owns data, particularly within secondary
markets?. Consideration of these implications gives rise to questions around the ethics of data (how data
is generated, recorded and shared), and the ethics of algorithms (how data is interpreted), the ethics of
practices (responsible data analytics).
This course will consider these issues and provides students with a set of thinking tools to help them
navigate ethical dilemmas and guide decisions and behaviours. The role of organisational and industry
cultures in shaping ethical (or unethical) data analytics practices will also be considered.

Managing People,
Analytics and Change
Course overview

This course provides an understanding of the ways in which data analytics can be used to manage
people and change, and also the essential role of people in analytics. Using an evidence-based approach,
students explore the people-related elements of a business’s analytics and technology strategies, including
stakeholder and people management, power and influence, and working in cross-functional teams. We
look at the ways in which data analytics both drives and supports change in organisations. Students also
develop skills in designing and implementing successful organisational change processes.

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Principles of
Programming
Course overview

This course provides an introduction to programming in Python and covers the following essentials:
- Program design and implementation in a high-level language, with procedural and object-oriented
constructs and some functional features;
- Fundamental programming techniques, data structures and algorithms;
- Debugging and testing;
- Simulation;
- Applications in different areas, including those involving graphical user interfaces and animations.

Predictive Analytics*
Course overview
A critical aspect of data analytics is to generate predictions which are used as inputs into decision making.
Predictive analytics applies statistical models and machine learning methods to data to give insight into
potential futures. This course exposes students to predictive analytics methods to develop students’ ability
to use analytics to drive decision making. To develop these skills, students will learn predictive analytics
methodological theory (e.g., linear and logistic regression, classification and regression trees, and neural
networks). Students will then build and interpret a variety of predictive models to analyse data describing
problems with real-world relevance. Emphasis will be placed on using predictive analytics robustly to create
value.

*Pre-requisite: completion of Introductory Data Analysis

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Big Data
Management*
Course overview

This course introduces the core concepts and technologies involved in managing big data. Topics
include: characteristics of Big Data and Big Data analysis storage systems (e.g. HDFS, S3); techniques for
manipulating Big Data (e.g. MapReduce, streaming, compression); programming languages (e.g. Spark,
PigLatin); query languages (e.g. Jaql, Hive); database systems (e.g. noSQL systems, HBase), and typical
applications (e.g. recommender systems, dimensionality reduction, text analysis).

Data Visualisation and

Communication**
Course overview

Data visualisation and communication are increasingly important as complements to the study of data
analytics. The ability to present visual access to the huge amounts of data that business creates is an
essential skill for any analyst. The creation of easily digestible visuals graphics is often the simplest and
most powerful tool to enable communication of business insights derived from data.
This course introduces statistical and visualisation tools for the exploratory analysis of data. Students learn
what makes an effective data visualisation and how to create interactive data visualisations. Visualisation
in R, Tableau and other tools, including cutting-edge graphical, immersive techniques are used. There is a
strong focus on developing the skill of data storytelling: students learn to combine data, its visualisation,
and a narrative to create a powerful story to drive change.

*Pre-requisite: completion of Principles of Programming

**Pre-requisite: completion of Introductory Data Analysis

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Business Analytics
and Consulting
Course overview

This course focuses on the key concepts, practices and issues in engaging and providing analytics-based
consulting services, from the perspectives of both clients and consultants. Students learn how to examine
the value propositions of consulting, how consultants engage with organisations and key stakeholders,
and how they help these clients to analyse and solve business problems. The course seeks to familiarise
students with the consulting process, common consulting frameworks and the benefits and limitations
related to their use, and current trends in consulting in relation to the opportunities and challenges brought
about by rapidly advancing technologies.

Financial Modelling*
Course overview

Financial Modelling explores the techniques used by analysts in the business environment to facilitate
financial decision-making processes within uncertain contexts. This course aims to engender skills
and confidence to effectively create and use financial models, helping students to better understand
and communicate the practical value of financial models, and to build this literacy for their future work.
Students develop and extend their skills in high-level critical thinking, problem-solving, and analysis.
They also develop a set of practical tools and techniques to help them make effective judgements about
an organisation’s current financial situation and future performance, based on best-practice financial
modelling principles.

*Pre-requisite: completion of Introductory Data Analysis

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Decision Making in
Analytics*
Course overview

Businesses are dealing with an ever-increasing array of data, in terms of both volume and sources. This
presents businesses with opportunities to harness insights from this data to support decision making. This
course introduces students to a range of decision-making techniques and strategies, drawing on leading
business practices. Using an applied approach, a range of business problems and decisions in areas such
as marketing, human resources, and finance are considered.
Students are shown how to design and implement application systems to support evidence-based decision
making in organisational contexts. The course includes a range of business intelligence and data analytics
solutions based on online analytical processing (OLAP) models and technologies. Students also evaluate a
number of contemporary modelling approaches and their integration

Social Media and

Digital Analytics
Course overview

This course explores the impact of the social media and digital technology on marketing. This course
introduces students to the analytic methods that can be used to convert social media and digital data to
marketing insights. Students will examine the impact of social media and digital technology on customer
acquisition, customer retention, customer development and customer relationship management. This
course provides learners with the foundational skills of social media and digital analytics including the
creation of monitors and common analytical metrics.
This course also aims to enable students to analyse social media and digital data and to develop relevant
marketing strategies in a digital world. Furthermore, the course introduces students to the underlying
theories of social media and digital technology as well as practical experiences relevant for business. On
successful completion of the course, students are expected to gain good analytical skills and marketing
insights regarding social media and digital technology.

*Pre-requisite: completion of Introductory Data Analysis

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Foundations of
Marketing Analytics*
Course overview

Foundations of Marketing Analytics will help to develop students’ capabilities of using advanced analytical
tools to address marketing problems – key skills that numerous companies have stated they look for in
marketers, particularly in challenging business environments.
Students are exposed to a range of statistical tools and techniques, from classical statistical tools to
emerging big data techniques. The emphasis is not on formulae of statistical tools, but on how to apply and
interpret a range of statistical techniques to help answer marketing-related questions.
The course is organised around daily marketing problems. Students are strongly encouraged to start
thinking as marketers by asking questions of their data, setting their own direction for the analysis in the
project and thinking about how a company could utilise the results in practice.

Managing Customer
Analytics*
Course overview

To understand consumers and build up a relationship with customers is the first step of every marketing
decision. To be effective, marketing managers should know how to identify what target customers need,
where they go for shopping and how to interact with them in a marketplace. This course integrates
customer relationship management (CRM) and big data analytics in applications ranging from attracting
new consumers, retaining customers, and encouraging referrals to re-inviting infrequent or lost customers
using prediction, recommendation, and natural language processing.
Students will exercise hands-on data analytics and then tackle real-world customer problems. No prior
knowledge of R is required.

*Pre-requisite: completion of Introductory Data Analysis

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General Analytics
Capstone^
Course overview

This course is designed as a capstone core course in the Master of Analytics program. The capstone
project is the culminating experience of the program and provides students with the opportunity to
apply and integrate their knowledge and skills in an actual professional context. Students undertake a
range of applied professional tasks and collaborate on an industry project. The course combines theory
and practice to encourage active engagement and self-reflection, and to enhance students’ learning for
professional practice.

Marketing Analytics
Capstone^
Course overview
Marketing data available to firms grow exponentially. Firms that possess the marketing analytical skills to
navigate data-rich environments and to utilise such data are taking the lead while firms that do not have
those skills are increasingly left behind. Currently, marketing analytics skills are very scarce on the job
market, yet increasingly high in demand. One key challenge in the world of marketing analytics is to make
the transition from applying academic concepts and methods to case studies only, to generating real-life
solutions for companies.
This course equips students to make this transition by putting them in the driver seat for the solution of a
real marketing analytics problem that makes a difference. Through the course, students are being optimally
prepared for the job market as they solve a case study in marketing analytics.

^Course to be completed last or second last (min UOC)

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Get in touch
Our Student Enrolment Advisors are here to help you with all
your program and enrolment queries.

studyonline.unsw.edu.au

1300 974 990

[email protected]

Have a question?
Book a 15-minute chat with a SCHEDULE A CALL
Student Advisor

22