Meet Ashok and James…

10T/ Acre (Tomato) 50T/ Acre (Tomato)

5 Acres 300 Acres

Agronomy graduate
High school graduate
Up to date with latest
Poor knowledge of
farming techniques
scientific farming principles

No digital access to plan Plans activities digitally

activities or for data with historic data
analysis
Ashok, Farmer James, Farmer
Narayangaon, Pune Dependent on local Understands global Fresno, California
INDIA suppliers for inferior market & gets best USA
quality agri-inputs quality agri-inputs

What is this resulting into?

Rs. 140,260,000,000 : India’s Agrarian Import bill for 2015-2016
Source – Reuters
India and other Agriculture : India V/S World
developing
countries need
solutions to
sustainably
produce more
from less India: 1/3rd
agricultural yield
than other major
It is only producing
possible with countries.
disruptive
technology
assistance to
farmers!

India: Significantly
less incomes of
agriculture
households
 How did we start?

Collaboration Analysis of Understanding

2 Years of End-to-end with world agriculture verticals for
on-ground work analysis of system recognized ecosystem in other technology
researchers countries implementation
2015-2017 we worked Seed selection to ICRISAT, ICAR USA, Japan, Israel Machine Learning,
with farmers market reach IOT
Model farm at 2
locations
Our Solutions for
Farmers and Enterprises

Product to assist farmers

for farm management
using optimized
Activity Planning &
Decision Making!

Agronomy-As-A Service
& Business Intelligence
platform to benefit every
stakeholder in the value
chain
Our Clients
Farm input supply
companies – Fertilizer and
Seeds

Banks, Micro-finance and

Insurance Companies

Farm to Market Retail and

Trading Companies

Agri Welfare
Organizations (NGOs)
 Data collection
Our Execution Farm Mapping of various farm
parameters using
application

Farm Visit

Soil Analysis
Parameter testing
15 essential soil parameters
11 essential water parameters
Our Execution Farm Mapping Data collection
of various farm
parameters

Farm Visit
Unique LeanNutri algorithm
Optimal personalized reports
Nutrient Management
N
Pest and Disease Management
Irrigation Management
I P&D Soil Analysis
Parameter testing
15 essential soil parameters
11 essential water parameters
Our Execution Farm Mapping Data collection
of various farm
parameters

Farm Visit
Unique LeanNutri algorithm
Optimal personalized reports
Nutrient Management
N
Pest and Disease Management
Irrigation Management
I P&D Soil Analysis
Parameter testing
Season long 15 essential soil parameters
Support 11 essential water parameters

Nutrient Management Support

Season long nutrient
management support and inputs
at farm via active communication
Our Execution Farm Mapping Data collection
of various farm
parameters

Farm Visit
Unique LeanNutri algorithm
Optimal personalized reports
Nutrient Management
N
Pest and Disease Management
Irrigation Management
I P&D Soil Analysis
Parameter testing
Season long 15 essential soil parameters
Support 11 essential water parameters

Nutrient Management Support

Season long nutrient
management support and inputs
at farm via active communication

Happy Farmer
Increased Yield
and Reduced Costs
Our Execution Farm Mapping Data collection
of various farm
parameters

Farm Visit
Unique LeanNutri algorithm
Optimal personalized reports
Nutrient Management
N
Pest and Disease Management
Irrigation Management
I P&D Soil Analysis
Parameter testing
Season long 15 essential soil parameters
Support 11 essential water parameters

Nutrient Management Support

Season long nutrient
management support and inputs
at farm via active communication One stop solution
for enterprises to provide
Happy Farmer(s) agronomy and get
Increased Yield business intelligence
and Reduced Costs solutions
Agronomy-As-A-Service
& Business Intelligence
For Enterprises

c Farmer Management and Tracking

Consumable Cost Estimation

Crop Yield and Harvest Timeline

Prediction

Logistics and Warehouse

Management

Tools for analysing farmers,

geography and crop for financial
assessment
Institutional Clients Direct Clients
• Model farm at 2 places in Maharashtra
- 5 Acre and 2 Acre area
- Aimed for internal validation trials and
demo to users

• 230+ direct users in 3 districts of Maharashtra

• 1500+ users overall

Research Trials
• Successful validation trials with
prestigious institutes – ICAR and ICRISAT
- 38% increase in A-grade yield w.r.t. ICAR
- 133% increase in A-grade yield w.r.t. MH
Agri University PoP

Serving 5 institutional clients

& several in pipeline
 Case Studies
9.2 Cr 4 Cr 0.5 Cr
Farmers Farmers Farmers

•Paddy •Onion •Turmeric

Large Farmers
[10 Acres or more]
[5 Acre and Less]
Small & Marginal Farmers

Medium Size Farmers

[5-10 Acre]
•Farmer’s previous yield •Farmer’s previous yield •Farmer’s previous yield
800 Kg/Ac 6 T /Ac 1.3 T /Ac
•Yield with LeanNutri ~ •Yield with LeanNutri ~ •Yield with LeanNutri ~
1500 Kg/Ac (87%) 8 T/Ac (33%) 2.4 T /Ac (69%)
•Increase in revenue~ •Increase in revenue~ •Increase in revenue~
10,500 INR 24,000 INR 72,000 INR
•Increase in profit~ •Increase in profit~ •Increase in profit~
9,000 INR (80%) 27,000 INR (40%) 50,000 INR (50%)
 Strawberry production in my farm is 60% more than earlier season.
LeanNutri has reduced the cost by 25%. – Carlton Kinny, Farmer Mahad

Farmer Success
Stories
I am growing Vegetables on my farm with the help of LeanAgri support. The
nutrient management solution provided by LeanNutri has reduced my fertilizer
costs. My crops are healthy. – Sangram Patil, Farmer Raigad

Village Mangaon, Dist. Raigad

26 farmers

Client Success
Brinjal, Watermelon & Bitter Gourd Story

Yield up by 40%, Cost reduction 25%

 Pricing Strategy
(Min-500 Users)
• 1000 INR/ User/ 6 months – Technology partner
• 3000 INR/ User/ 6 months – Technology & Operations partner
E.g. Contract with AP Govt. – 500 Users, 6.5L total cost for 6 month project paid quarterly

(Less than 500 Users)

• 3000 INR/User/ 6 months – Technology partner
• 5000 INR/User/ 6 months – Technology & Operations partner
E.g. Pilot with Macro Finance Bank – 100 Users, 3L total cost for 6 month project paid quarterly

Customizations – Data collection support, On-ground support, Soil test and additional features for dashboard
 Revenue
3,00,000
2018 Q1 – 13 L
No. of paid users
Geographical 55,000
Expansion
2018
2 States 8,000

2500

2020 Breakeven 200

Profits
2021-
22 projections
1300L
Future Products

Preventive protection against pests and diseases

Predictive Analysis approach to envisage the occurrence of pest

and disease and prevent the same
Potential saving of 25-37% of produce
Department of Science and Technology, Govt. of India
Grant Project: 50 L
 Competitors Analysis
DIRECT INDIRECT
Online Advisors Local Traders
Mobile based applications providing advisory
Eg. AgriApp, FarmBee

M/E- Commerce
Online ERP Solution Providers
Agrostar, Gramophone
Cropin, FarmERP, Satsure

Global Technology Competitors

Smart Fertilizers, Israel Taranis, Israel
Package based service to provide AI and Image processing based technology for
advisory for pre-tested soils pest and disease management

Farmer Edge, USA Microsoft, India

Multi-technology packages for end-to-end support AI based assistance for sowing date focusing on
system for large farms selected crops in Andhra and Karnataka
 Our Team
Siddharth Dialani Our Investor

Kunal Grover
Sai Gole
Co-Founder Co-Founder Head Technology
Head Execution & Agronomy Head Business Development
IIT Madras ‘15
Ex-Housing .com
IIT Madras ‘16
Ex-ITC Ltd.
IIT Madras ‘16
Ex.-Amazon
Our Partners

Our Advisors Dr. Harikishan S.

Principal Scientist – Plant Pathology
ICRISAT, Hyderabad
Dr. Ashok M. V. Dr. A. Thangasamy
Ex- Chief General Manager Senior Scientist – Soil Science
NABARD ICAR-DOGR, Pune
Professor Chair
Sachin Oswal
Tata Institute of Social Sciences
Founder – Infibeam.com
 Achievements & Awards

Dept. of Science and

UberPitch Women Entrepreneurship Quest
Pune Start-Up Marathon Technology Grant
Winner - Dec 16 (DST Govt. India and AnitaB.Org )
Winner - Nov 17 Awardee - June 18
Investment – 50k$ Winner - Nov 17
Award – 50 L INR
 What are we looking for?
Seed Funding Round
Total funds to be raised – 3 Cr (~500 K$)
Total duration of funding support– 18 months
Use of funds
• Technology - Product Development and Research (Targeting 6 IPs)
• Expansion - New client targets

Strategic Partnerships and Investments

Companies in domains with synergy to use our services
Mentors and business advisors
 www.LeanAgri.com
[email protected]
 Institutional Clients
Project location: Vizianagaram , Andhra Pradesh
No. of famers: 1600+
Solution to farmers:
Activity management for vegetable (15) crops
Solution to govt
• Harvest timeline and productivity estimate.
• Cold storage, warehouse and Mandi planning
• Logistics planning – vehicles etc.

Project location: Raigad , Maharashtra

No. of famers: 100+
Solution to farmers:
Project location: Kashig, Pune, Maharashtra Handholding for high value crop segment
No. of famers: 200+ Activity management for vegetable (11)
Solution to farmers: crops
Activity management for rice, turmeric and vegetable crops Solution to Swades
Supply of quality consumables – fertilizers, seeds Harvest timeline and productivity estimate.
Solution for Rotary adapted village Data communication about adaptability of
5 year agriculture development plan and execution new crops and analysis for new crop
Deployment of long term resources to make village self-sustainable introduction
Institutional Clients
Project location: Pune, Maharashtra
No. of famers: 500+
Solution to farmers:
Activity management for vegetable (15) crops
Solution to Geolife
• Direct communication channel to consumers
• Data about fertilizer requirement for future 6 months
• Understanding of geography, crop and diversification in use by
consumers for future product development

Project location: Satara, Maharashtra

No. of famers: 500+
Solution to farmers:
Activity management for vegetable (15) crops
Solution to Bank
• Direct communication channel to loan consumers
• Understanding of actual loan requirement by consumers
• Understanding and benefit for loan repayment cycles
• Farmer rating for future loan/ insurance cover
• Understanding of geography, crop and diversification in use by consumers
 Decision Making & Activity Planning
Solution for Farmers

Parameter Testing Farm & Climate Mapping

(quality assured labs)
Quickest Turnover Time
10 days lead time to deliver Accurate area mapping
15 essential soil parameters Geo-tagging to track climatic
11 water parameters results
conditions

Continuous Feedback & Customized Services

Monitoring of Activities All Solutions Integrated Nutrient Management
Nutrient Management
Optimized consumables (INM), Organic or Conventional
Pest and Disease Management
Minimal cost of production Management
Irrigation Management
Highest possible productivity
 Milestones
Short-term Long-term
Oct 17 Launch of LeanNutri (Beta) FY 17-18 Strong team and technology
Maharashtra Target of 150 users in Q4 Maharashtra pathway

Expansion target of Andhra

Launch of LeanEnterprise FY 18-19 Pradesh and Madhya Pradesh
Feb 18 Annual target : Services to 2,500
Target of 5 Clients in Q1&2 India
Maharashtra farmers users
Irrigation, pest and disease
management solutions upgrade
LeanEnterprise FY 19-20
June 18 Target of reaching 10,000 farmer
Target of 5 Clients in Q1&2
Maharashtra India users

Launch of LeanProtect (Beta) Product and service expansion

Dec 18 FY 20-21 to end-to end solutions
LeanNutri reach out to 2500+ India
Maharashtra
farmers Q4 Target to reach 1L farmers