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Techniques and Softwares for Social Media Data Mining

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DOI: 10.36647/TTIDMKD/02.03.A004

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 Technoarete Transactions on Intelligent Data Mining and Knowledge Discovery
Vol-2, Issue-3, August 2022
e-ISSN: 2583-195X

Techniques and Softwares for Social Media Data

Mining
Dr Komarasamy G 1, Dr. Sanjiv Kumar Jain 2
1
VIT Bhopal University, India
2
Ballari Institute of Technology and Management, Ballari, Karnatak,India
Corresponding Author E-Mail: 1 [email protected]

Abstract
Data mining refers to a framework by which a company can easily enhance their performance. In this study, social media data mining
process is critically evaluated with help of several types of data sets. Techniques and software’s are also mentioned in this study, by which a
firm maintains this data mining process in a significant way. Importance of social media data mining is to attract more customers. Every
company has a goal and objective in global market to enhance their performance. Social media data mining process helps a company to
achieve those objectives and goals. Predictive analysis, improved revenue, lower costs and creating awareness are essential benefits of this
particular process related to a company. Privacy and security related issues of data are faced by a firm with help of this data mining process.
This process requires more amount of money initially, for this reason, small organisations cannot be able to maintain this social media data
mining process. Association, clustering, classification, machine learning process, data cleaning and data visualisation are unique and
relevant techniques of data mining. Usage of these techniques are briefly discussed in this study..
Keywords
Data mining, social media, clustering, association..

particular analysis is helpful. Objectives into predefined

INTRODUCTION classes are mentioned with help of this clustering data mining
Process of obtaining big data from user generated content analysis. Several types of data related to work are available,
on social media sites is known as social media data mining. A company management team has a responsibility to
process of extracting useful information from huge volumes summarise all data and provide a concussion related to work.
of data is also referred to as a data mining process. This
process helps to enhance cost cutting, revenues and improve MATERIALS AND METHODS
customer relationships. Two types of data mining process are Entire process of a project work is maintained with help of
available such as: predictive and descriptive data mining this materials and methods segment. This chapter plays an
analysis. Predictive data mining analysis helps users to essential role to gather, interpret and summarise all gathered
predict future trends of a business activity [1]. In order to find data in a simple way. Several types of steps are followed by a
numerical output, prediction data mining analysis is used to researcher for this study to finish their work within a given
gather relevant and authentic data related to work process. A deadline. Research design, type, philosophy and data
model helps to predict continuous valued function to collection methods are followed by a researcher for this
maintain a proper business activity. Several types of study. Overall process of a research work is maintained by
predictive data mining processes are available such as: this research design [3]. Several types of questions related to
classification, regression, prediction and time serious a project work are available, researcher can easily answer all
analysis. questions with help of this research design. In this study,
Descriptive data mining process refers to summarising researcher uses “cross sectional” research design to maintain
several types of data into relevant information. Proper a proper process and strategy of work. Observational study
description of work process is gained with help of this design mainly refers to this cross-sectional research design.
descriptive data mining process. Frequency, correlation and Several types of variables are available related to this
cross tabulation are used to maintain descriptive data mining research topic, this particular design helps researcher to
analysis. Customer preference plays a positive impact on compare different types of variables at same time.
economic growth of a business activity. This particular data Different meanings of a research work are gained by a
mining analysis helps to identify those customer preferences researcher with help of this research approach. Researcher
in a significant way. In case a company identifies demand of can easily maintain proper methods to collect and analyse all
customers and markets, this firm can easily earn high profit. gathered data by this research approach. Several types of
Several types of descriptive data mining are available such research approaches are available such as: “inductive”,
as: sequence discovery, summarisation, clustering and “deductive” and “abductive”. In this study, researcher uses an
association rules analysis [2]. These should be helpful for a “inductive” research approach to generate conclusions of this
company to maintain their organisational and financial study. Logical way of a research work is maintained by a
performance. In order to create meaningful objectives this researcher with help of this “inductive” research approach.

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 Technoarete Transactions on Intelligent Data Mining and Knowledge Discovery
Vol-2, Issue-3, August 2022
e-ISSN: 2583-195X

Every research work has aims and objectives and these are tries to achieve aims and objectives to enhance engagement
advantageous for a research work to maintain proper work of employees. This social media data mining concept helps
strategy. “Inductive” research approach helps researcher to every firm to maintain work process in a simple way.
achieve several types of goals of this particular research work Social media data mining helps to watch several types of
[4]. In order to gather several types of information related to a events unfold in real time. Another excellent reason to use
research work, research type helps researcher to investigate this particular technique is offered with help of an event
research problems and questions to gain new knowledge detection process. Emerging situations and context of a
related to a research work. business activity are maintained properly by this social media
Scientific advancement of a research work is maintained data mining process [8]. Social media data mining process
with help of this research type. In this study, researcher uses helps to maintain traditional sensor methods in an organised
“qualitative” research types to gather clear ideas about this way. For this reason, work process is maintained properly by
study. Logical and coherent way of research work is these concepts. This social media data mining process helps
maintained by researcher with help of this particular research to provide relevant content related to this particular study. An
type [5]. Researcher collects secondary data related to this annoying reality of an online presence is boosted with help of
particular study. These individuals mainly gather existing this social media data mining. Social media platforms are
data from online journals, books, websites and peer reviewed helpful for an organisation to interact with customers,
journals, which are published after 2019. This data collection employees and other stakeholders in a significant way. Spam
process is advantageous for this particular study. Theoretical activity of a company is mitigated with help of this social
analysis of a research work is maintained properly with help media data mining. Social media data mining process helps a
of this methodological view of a research work. company to maintain their work timing and process. Several
types of micro trends are available in global market, every
RESULTS company has a responsibility to understand work process of
those micro trends.
A concept about social media data mining process
Social media heat map is leveraged with help of these
Social media is a useful tool to share and gather several social media data mining processes. A firm always tries to
types of information related to a study. In recent days, identify their target markets and customers by using social
everyone uses social media platforms to communicate and media platforms. Potential customers are gathered by a
maintain a strong relationship with each other. Several types company to enhance their financial health. Data mining
of information are gathered by everyone by this social media process helps a company to support research process related
platform. Up to date information is collected by a person by to work. Every firm always tries to enhance their economic
this social media platform. Aggregate data and uncover growth. For this reason, a company produces several types of
trends are known to everyone by this social media data products to enhance engagement of customers. Every feature
mining process [6]. Wild language landscape related to this of a new product is known to every customer with help of this
particular research work is maintained with help of this data social media data mining process [9]. In case customers are
mining process. Social media data mining process helps to easily attracted by these new products, this company can
spot trends of a business activity. This social media is produce new products in a huge amount globally. For this
effectively beneficial to gather information related to reason, profitability of an organisation is also enhanced with
domestic demands of markets and customers. In case an help of this social media data mining process.
organisation understands demand of local customers and
markets, this should be beneficial for a firm to maintain their Brief idea about data mining techniques
economical functionality. Process of analysing dense volumes of data to identify
Social media data mining process helps to spot trends and accurate patterns. Data techniques are helpful for a company
techniques of a business activity in an organised manner. to discover modern trends of new markets. This particular
Social listening plays a positive impact on market demand process helps to gain insights related to usage of data.
and customer demand of an organisation. Topics and Decision making process of a person is enhanced by this
keywords related to this study are maintained with help of social media data mining process. Large blocks of
this social media data mining process. This particular data information are explored and analysed with help of these data
mining process is helpful for a company to identify proper mining processes [10]. Exploration process of data mining
context related to work. More accurate prediction of work is techniques is immensely helpful for an organisation to
gained with help of this social media data mining process. maintain their economic growth. Several types of data
Traditional methods of work are maintained by a firm in techniques are available in global market such as: data
global market to earn more profit [7]. These traditional visualisation, clustering, data cleaning, association,
methods are known to each and every customer. These classification, prediction, machine learning, neural networks,
individuals are attracted by this traditional method in a outlier detection and data warehousing. Visual presentation
significant way. Relevant and accurate prediction of of data related to work is maintained properly with help of
outcomes of an organisation is effectively beneficial to this clustering process of data mining. Buying trends and
maintain their organisational culture. Every company always demographic sales of a company are represented in a graph

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 Technoarete Transactions on Intelligent Data Mining and Knowledge Discovery
Vol-2, Issue-3, August 2022
e-ISSN: 2583-195X

by this clustering process [11]. Processes of making groups single dimensional association.
of different data points based on their characteristics are Single dimensional association involves looking for one
referred to as clustering concepts. instance of a data point. In case a company focuses on only
Several groups refer to several types of characteristics one product, this firm may not be able to earn high profit
related to data. Data miners help to divide data into subsets from global market. Single dimensional association creates a
with help of clustering data mining techniques. Several types negative impact on economic growth of a company in global
of data clustering methods are available such as: model-based market [16]. Company management team has a responsibility
method, partitioning, density based, grid based, hierarchical to focus on every product and service, which are provided by
method. The types of data are used to make different types of a firm. Multidimensional association helps an organisation to
models in workplace to identify target markets and manage all products and services. Several types of data points
customers. Model-based method mainly refers to creating are available within a data set. All data points are critically
several models for each data cluster. Involvement process of evaluated with help of this multidimensional association.
data into a group is referred to as the partitioning method Economic stability of an organisation is managed with help
[12]. Specific cluster is used for this particular study to fulfil of this association data cluster.
criteria of each individual cluster. Data points belong to just
Usage of software’s and techniques for social media data
one cluster or group for this specific method of data cluster.
mining
Data points are collected and analysed with help of this
density-based method. Density based method helps a Data mining applications are immensely useful for each
company to enhance machine learning process. Several types and every company in global market. Several types of data
of data related to work are gathered in workplace to maintain mining areas are available such as: retail industry, financial
a smooth process [13]. Those data are divided into some cells data analysis, biological data analysis, telecommunication
on a grid. An individual cell is clustered by this grid-based industry, intrusion industry and other scientific applications
method. [17]. High quality data analysis is done in banking and
Overall database process is managed by this particular financial industry with help of this financial data analysis in
cluster process. Grid based method helps to maintain fast an organised manner. Financial data analysis process helps to
processing time of work within a company. Data points are maintain a systematic data analysis framework.
referred to as a single cluster globally. Hierarchical method Multidimensional data analysis and data mining processes
of data clustering helps to make a group of similar data points are maintained with help of this design and construction of
[14]. These data points are analysed separately from each data warehouses. Prediction related to loan payment is
other by this hierarchical method. This method helps a managed by a company by this particular analysis. Financial
company to identify necessary characteristics of products, by data analysis helps to maintain customer credit policy
which customers are easily attracted by this company. Sales analysis. Target markets and customers are maintained
of graphs of an organisation is also maintained by this properly by a company to enhance their economic growth.
clustering data mining process. In order to find correlations Financial condition of an organisation is managed by this
among data points in a data set, association rules are financial data analysis. In recent days, everyone uses social
immensely helpful for an organisation. Data miners use media on a daily basis to be up to date on a daily basis. Social
association to discover interesting relationships among media analytics market value is expected to grow 8.5 billion
variables in database. Marketing strategy and research is in the year of 2022 [18]. Usage of social media is increasing
maintained by a firm with help of rules and regulations on a daily basis. This value will increase 26 billion dollars
related to association [15]. In this process two types of within the year of 2028. This creates a positive impact on
methods are available such as: multidimensional association economic growth of an organisation.

Figure 1: Social media data analytics market size

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 Technoarete Transactions on Intelligent Data Mining and Knowledge Discovery
Vol-2, Issue-3, August 2022
e-ISSN: 2583-195X

Improvement of mining algorithms plays an essential role to

Great application of retail industry is also managed with maintain organisational performance. Incorporation of
help of this data mining process. This particular industry background knowledge is not gathered properly with help of
collects large amounts of data from sales, goods this data mining process. Data visualisation process is also
transportation, customer purchasing history and services with hampered due to lack of knowledge and skills related to data
help of this data mining process. Quality and quantity of data mining process.
are measured by a company to maintain their work process
and strategy [19]. Every firm always wants to expand their DISCUSSION
business in different countries to enhance their financial Social media data mining process refers to a framework by
condition. Availability and popularity of a firm is enhanced which a company can easily communicate with their
with help of this data mining process. Data mining process of employees, customers and other stakeholders. Personalised
retail industry helps to identify patterns and trends of loyal interactions among stakeholders and employees are enhanced
customers. In order to improve quality of customer services, with help of this social media data mining process. Company
retention and satisfaction of customers are maintained management team always tries to fulfil demand of markets
properly by a company with help of this data mining process. and customers to enhance their performance. This particular
Telecommunication industry helps to provide various types data mining process helps to support several types of research
of services such as: fax, pager, cellular phone and internet work in an organised manner. A large volume of public data
messenger. New computer and communication technology is collected by a company to maintain quality and quantity of
are also enhanced with help of modern technology and products. This process is immensely beneficial to maintain
software’s. security of data related to public data globally.
Issues and mitigation process related to social media data Technological, healthcare and social science related data
mining process magnitude are applied with help of this social media data
mining process [23]. Trends of a business activity are
Security and social challenges are faced by an organisation
maintained properly by this social media data mining
in global market to maintain data mining processes in a
process. Accuracy and authenticity of work is managed by an
significant way. Critical innovations for researchers and
organisation with help of this data mining process. Social
businesses in numerous spaces are managed with help of
media platforms are used by everyone on a daily basis. In
these data mining concepts [20]. A new database of a
case a company provides their advertisements related to their
company is maintained properly with help of this particular
products in social media platforms.
data mining process. Impressive security of data is managed
Customers can easily know about internal and external
by a firm with help of these dynamic techniques in an
characteristics of a product with help of this advertisement
organised manner. Private information’s of about people is
policy. Every company has an aim and objective to enhance
gathered by an organisation to maintain a strong security base
their financial growth. Hence social media data mining
and social challenges. Secrete data related to customers of a
process helps an organisation for maintaining economic
company is managed properly. Relevant and authentic tools
condition. Prediction of outcomes of an organisation is
are used by a company to maintain their security in a
managed by this particular method of data mining. This
significant way. Process of obtaining huge volumes of data
process of social media data mining helps to maintain a
related to this study is managed with help of this noisy and
traditional method of work, by which every employee can
incomplete data [21]. This process mainly refers to noisy,
easily provide their better performance in workplace. A firm
incompleteness and heterogeneity in global market. Several
can provide better quality products and services in global
types of data are available in global market, and the company
market to attract more customers. Profitability and
management team has a responsibility to identify their
productivity of this company are increased by this process.
relevant and authentic data related to work process.
Behaviour of a customer plays an important role to fulfil
True data is normally put away at different stages of data
demand of customers and markets. A firm always tries to
mining process. Several types of data are collected from
predict market and customer segmentation. Social media data
individual systems, internet and data databases. This data
mining process helps to predict those characteristics.
process is effectively beneficial for a company to maintain
Several types of data mining techniques are mentioned in
their financial growth. Complex data creates a negative
this study. Data cleaning process is included in this data
impact on performance of an organisation. Natural language
mining technique. Data cleaning process involves to organise
text, spatial data, temporal data and time series are included
data, eliminate duplicate data and filling in null values.
in this complex data analysis method [22]. Various data and
Useful and relevant information related to work is gathered
necessary information related to data mining process are
by a company with help of this data cleaning process [24].
collected by a company management team to maintain their
This process follows several steps such as: verifying data,
process of work. Presentation of data is a vital segment of a
converting data type, removing unnecessary data, eliminating
company to manage data mining process. In case a company
errors and completing missing values. Each and every data
cannot be able to maintain performance globally, speed and
point is gathered and verified by an organisation with help of
efficiency of work of this company is hampered.

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 Technoarete Transactions on Intelligent Data Mining and Knowledge Discovery
Vol-2, Issue-3, August 2022
e-ISSN: 2583-195X

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