Scribd
Upload
21 views1 page

BA

Uploaded by

Haritika Chhatwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
21 views1 page

BA

Uploaded by

Haritika Chhatwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
You are on page 1/ 1
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI MASTERS IN BUSINESS ADMINISTARTION (MBA) Business Analytics Course Code: MS 211 L-2, Credits -2 Objective: The objective of this course is to introduce students to the capabil applications of business analytics for problem sol Course Outcomes COl: Develop an understanding of business analytics and its models for problem solving CO2: Learn data visualization and validation techniques for effective data presentation and management COS: Understand how to treat data for errors so as to analyse management problems correctly and create effective solutions C04: Be able to apply predictive analysis tools to solve organizational problems using a systematic and analytical decision-making approach Course Content Unit I Introduction to Business Analytics: Concept and Scope, Importance of data in Business, Decision Models-Concept and Types, Analyst's role in the Business Analytics Model. (4 Hours) Unit I Exploring Data and Data Visualization: Exploring data using Pivot Tables, Pivot Charts, Look-up functions, Data Validation and whatif analysis functions in spreadsheets for data alization. Introduction to Google Dashboards and Power BI. (7 Hours) Unit 111 Data Preparation: Treatment of Missing Values, Identification and management of Outliers & erroneous data. Data Warehousing: Need for a data warehouse. ETL processes, Data Quality: Cause and Effect of Poor Data Quality, Altemative Ways of Storing Data, Master data management, (Thours) Unit IV Predictive Modelling and Analysis: Logic driven modelling, strategies for building predictive models, data-driven modelling, Supervised learning, regression-simple, multiple and logistic regression. Data Reduction Techniques: Principal Component Analysis, Clustering Analysis: k-Nearest Neighbors. (10 Hours) Suggested Readings: (Latest Editions) 1. Evans, J.R. Business Analytics. Pearson 2. RN Prasad and Seema Acharya. Fundamentals of Business Analytics, Wiley, Indi 3. Purba Halady Rao. Business Analyties: An Application Focus, PHI. 4. David Roi Hardoon and Galit Shmueli, Getting Started with Business Analytics: Insightful Decision-Making, CRC Press, Taylor & Francis Group. 5. Gert H.N. Laursen and Jesper Thorlund. Business Analytics for Managers: Taking Business Intelligence Beyond Reporting, Wiley.

You might also like