MICE ALL IN SOURCE BY

JAYSON C.LUCENA
Before you offer your product or service to customers step back and think,
“____________________”

Select one:
a. Why do I have these customers?
b. Who are my customers?
c. What problems will my customers have?
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Question 2
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Understand who your customers are and craft strategies, communication channels,
and messages that articulate your brand’s values in a way they understand and
relate with.

Select one:
a. Speak Your Customers’ Language
b. Social Proof
c. Stand For Something
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Question 3
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Question text

______________ customer services shows that your brand cares about your
customer’s individual needs and preferences, and that they are not just another
opportunity to make money

Select one:
a. Personalized
b. Minimized
c. Categorized
d. Maximized
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Question 4
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Many people think of processes as slow and boring. However, when you’re trying
to create a consistent experience ______________

Select one:
a. process is key
b. process is natural
c. process is inevitable
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When customer reviews reinforce the consumer’s feelings, they are more likely to
stand by their loyalty to your brand.

Select one:
a. Stand for Something
b. Social Proof
c. Speak Your Customers' Language
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Question 6
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Look for how you can solve your customers problems before they have them so
you can respond as quickly as possible.

Select one:
True
False

Question 7
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: Regardless of if you have an omni-channel customer experience or a _____________

channel communications is key.

Select one:
a. single
b. mass
c. dual
Feedback

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If you do have an omni-channel experience it’s important to promote

communications between channel managers to ensure they can flag inconsistent
experience quickly.

Select one:
True
False

Question 9
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It’s easier to prevent fires than to put them out. Answer customer service
Proactive

is all about preventing fires and can cost a lot less than reactive service when done
right.

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Often it’s possible to resolved a customer’s problem before they complain or even
know it happen.

Select one:
True
False

Question 11
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Automatically detect ideas: Can you tell a customer is going to have an issue
before the customer even knows?

Select one:
True
False

Question 12
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Expectation = Reality = A ___________ Customer

Select one:
a. Neutral
b. Happy
c. Sad
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Question 13
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 Flag question

Question text

Answer should aim to create consistent customer experiences across

Omni-channel ma

all channels. In other words, the customer experience in your physical store, on
your mobile app and when someone visits your website should feel the same

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To create a consistent customer experience, all teams need to work together and
be on the same page at all times.

Select one:
True
False

Question 15
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Proactive Resolution: Once you’ve detected a likely poor customer experience,

resolve the issue as fast as possible.

Select one:
True
False
This is used to promote events. Disneyland's Main Street Electric Parade is an
example.
Select one:
b. tourist attraction
Question text

This refers to the person or firm that displays products or services at the show.
Select one:
a. exhibitor
Question text

More formal where an individual expert addresses the audience and is sometimes
followed by a question and answer session.
e. lectures
Question text

Sponsor events to introduce new products, reward outstanding performance,

increase sales motivation, or simply to provide information. Incentive travel is a
lucrative segment of the corporate market. Company employees with outstanding
performance may receive unique travel experiences to a desirable destination.
Select one:

b. corporate events
Question text

Exhibitions are a key element of most trade conventions. Over 80 percent of

annual trade conventions include an exhibition.
Select one:
True
Question text

Compulsory supplies are those services which are required for all business travel,
namely transport.
Select one:
True
Question text

Sectoral supplies are those services which are specific to particular business
tourism sectors, such as exhibition venues for the exhibition sector.
Select one:
True
Question text
Similar to a forum but tends to be more formal and to involve less audience
participation.
Select one:
c. symposiums
Question text

There are numerous of these organizations that organize events such as golf
tournaments, wine receptions, auctions, luncheons, etc.
Select one:
b. non-profit organizations
Question text

Informal meetings involving face-to-face discussion. Participants share their

knowledge and experiences in a particular field under the supervision of a
discussion leader.
Select one:
c. seminars
Question text

Similar to conventions but usually deal with specific problems or developments

rather than with general matters.
Select one:

d. conferences

Question text

Many departments in educational institutions are involved with these types of

events. Annual events include orientation, career day, and convocation. There are
also arranged concerts, guest speakers, and award receptions.
Select one:
e. colleges and universities
Question text

Exhibitions held in hotels as opposed to a city's convention center.

Select one:
a. hotel shows
Question text

Offer drills and instruction in specific skills for small groups. Many people attend
these events when they want to learn a sport, such as golf or tennis. Both these
types of events and workshops can last for several days.
Select one:
e. clinics
Question text

This involves back and forth discussions on a particular issue. This usually leads by
panelists or presenters. Audience participation is expected and encouraged.
Select one:
a. forums
Question text

Special events limited to a select group of individuals. A variety of events include

social functions as well as business functions. Admission or entrance into a private
event is by membership or individual.
Select one:
b. private events
Question text

Corporations and associations produce special events for their members.

Select one:
e. meetings
Question text

A way of holding one meeting at several locations at the same time. Participants
use advanced communications technology that enables them to see and hear
participants at other locations. This is a way of bringing people together without
the time and expense of long-distance travel.
Select one:
d. teleconferences
Question text

Typically involves a general group session in a large auditorium, followed by

committee meetings in small break-out rooms. They are usually held regularly,
maybe annually, and occur for at least 3 days. Trade and technical conventions are
often held in conjunction with exhibitions.
Select one:
a. conventions
Similar to conferences, this is a term commonly used in Europe to describe large
international gatherings.
c. congresses
Question text

Stage events and rallies. For example, national and provincial parties hold
conventions that generate income for hotels, transportation, businesses, and
restaurants.
d. political events
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This serves different purposes. The most common purposes are to raise funds and
to increase awareness of a particular group, cause, or destination. Different types
of events that are classified by purpose.

b. public events
Question text

Fairs, festivals, and other similar events can be large or small. They also have local
or national appeal. For example, religious groups hold many events, ranging from
religious retreats and sponsored trips to sacred cities. Arts communities and
groups create and host a variety of these type of events. Concerts, theater events,
museum collections, and movie premieres are all types of these events.
Select one:
d. cultural events
Question text

Often participates in parades and flag-raising ceremonies which follow strict rules
of protocol.

b. military events
Question text

These are services which may be used to enhance the product or experience but
which are not an essential part of it such as bars and entertainment.
Answer:
OPTIONAL SUPPLIES

Question text

Delivery of exhibit materials from the dock or the assigned exhibit space, removal
of emptied crates, return of the crates to be repacked at the end of the event and
delivery of the crated exhibit materials back to the dock.
d. drayage
Question text

Small group sessions held for a period of intense study or training. The emphasis
is on exchanging ideas and demonstrating skills and techniques.
d. workshops
Question text

Which one is not a method of exhibit shipping?

c. Angkas cab
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This requires two or more speakers and moderator. People present their views on
a particular subject. The meeting is then opened for discussion among the
speakers, who may also invite comments from the audience.
Select one:
b. panels
This type of event makes up a large part of the private events industry. Weddings,
bar mitzvahs, anniversaries, birthdays, and other family celebrations generate a
significant amount of banquet and entertaining revenue. Amateur sporting events
are also a large component of the social events market. Recitals, dance and
community theater productions, and family focused events also fit into this
category.
Select one:
a. social events

Standing for something, understanding your customers and backing your brand
up with social proof is the perfect recipe for having customers feel a personal
commitment and loyalty towards your brand.
Select one:
True
False
Question 2
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The emotional attachment that consumers develop with a brand dramatically
influences their purchasing decisions.
Select one:
True
False
Question 3
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A program designed and implemented by a business to improve their customer

retention rate.
Answer:
Customer Retention Strategy

Question 4
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The percentage of customers who purchase from a business again vs. all the
customers who purchased from the business at least once during the period of
time in question.
Answer:
Customer Retention Rate

Question 5
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According to the Harvard Business Review, 64% of customers that have strong
relationships with brands do so because they identify with the brand’s values.
Answer: According to research from Answer , “increasing customer
harvard business s

retention rates by 5 percent increases profits by 25 to 95 percent.”

Question 2
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50% of consumers would use a company more frequently after a positive

customer experience.
Select one:
True
False
Question 3
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Your business needs to compete based on experience.

Select one:
True
False
Question 4
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When a customer continues to return to the same business to purchase a product

or service.
Answer:
Customer Retention

Question 5
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 Flag question
Question text

According to Gartner, “ Answer of marketing leaders expect to

89%

compete primarily on the basis of customer experience by 2016, compared to just

36% four years ago.”
Standing for something, understanding your customers and backing your brand
up with social proof is the perfect recipe for having customers feel a personal
commitment and loyalty towards your brand.
Select one:
True
False
Question 2
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The emotional attachment that consumers develop with a brand dramatically

influences their purchasing decisions.
Select one:
True
False
Question 3
Correct
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Question text

A program designed and implemented by a business to improve their customer

retention rate.
Answer:
Customer Retention Strategy

Question 4
Correct
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The percentage of customers who purchase from a business again vs. all the
customers who purchased from the business at least once during the period of
time in question.
Answer:
Customer Retention Rate

Question 5
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According to the Harvard Business Review, 64% of customers that have strong
relationships with brands do so because they identify with the brand’s values.
Answer: This is
Stand For Something

usually conducted purely for entertainment, rather than professional or education

purposes.

Select one:
a. Commercial Tourism
b. Incentive Tourism
c. Marketing Strategy
d. Package Tour
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Question 2
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 Flag question
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These are usually centered on a theme or topic and are aimed at a professional,
school, academic or trade organization or other special interest group.

Select one:
a. Professional Meeting
b. MICE Events
c. International Conferences
d. Comics Convention
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Question 3
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MICE Tourism is related to the ____________ for business purposes.

Select one:
a. leisure trip
b. travel
c. promos
d. organization
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Question 4
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 Flag question
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Why should all company need a MICE Tourism?

Select one:
a. It is a service industry.
b. It helps the organization to expand its client-base and keeping of the present
market intact.
c. All the given reasons are valid.
d. It helps in synergizing ideas and increasing sales and revenues.
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The members of the meeting get together to ________________.

Select one:
a. talk about their recent trips
b. discuss a problem
c. know other people better
d. monitor who is currently single and available
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 Flag question
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Which one is NOT an advantage of a meeting?

Select one:
a. democratic process
b. improve decision
c. participative management
d. costly
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Question 7
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Meeting can help for ___________________________ as a whole because all the parties
or members are presented in the meeting.

Select one:
a. co-coordinating the work
b. checking with one another
c. beautifying the agenda
d. summarizing the report
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 Flag question
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This can convey information for all departments.

Select one:
a. meeting
b. feedback
c. eye-to-eye contact
d. checking with one another
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Which one is NOT a disadvantage of a meeting?

Select one:
a. difficult to control
b. time-consuming
c. formalities
d. help in coordination
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 Flag question
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Choose the one that is NOT a precondition of a valid meeting.

Select one:
a. No birthday celebrant
b. Serving proper notice in proper time
c. Convened by proper authority
d. Legal objectives
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Choose the one that is a precondition of a valid meeting.

Select one:
a. Presided over by a chairman
b. All the given responses are acceptable.
c. Presence of authorized persons
d. Specific agenda
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Question 12
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 Flag question
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This is the minimum number of persons that must be present at the meeting to
make it valid.

Select one:
a. attendance of the president plus three more participants
b. at least one participant
c. 10-20 participants
d. quorum
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Question 13
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A ______________ may be defined as a concurrence or coming together of at least a

quorum of members in order to transact either ordinary or special business.

Select one:
a. conference call
b. motivational meeting
c. company business
d. small meeting
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Question 14
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All are characteristics of a company meeting EXCEPT one.

Select one:
a. The assembly of persons must be for discussion and transaction of some lawful
business.
b. A previous notice would be given for convening a meeting.
c. Two or more persons (who are the members of the company) must be present
at the meeting.
d. Someone is celebrating his or her anniversary in the company.
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An ______________________ is for sharing relevant knowledge and facts.

Select one:
a. conference call
b. convention
c. information meeting
d. intimate meeting
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 Flag question
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The _____________ must be firm and direct, so everybody knows what they’re in for
and thus can prepare.

Select one:
a. agenda
b. consequence
c. president
d. voice
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Question 17
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The __________________ should make room for questions and explanations in the
meeting agenda.

Select one:
a. observer
b. meeting facilitator
c. visitor
d. participant
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The decision making should be firmed in making ____________________.

Select one:
a. a formula
b. a verdict
c. a concept
d. a punishment
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Who might not be included during an innovative meeting?

Select one:
a. scriptwriter
b. visual artist
c. accountant
d. creative director
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A sales meeting’s purpose is to create a strong enough bond with the potential
customer to ___________________________.

Select one:
a. buy the service or goods of the company.
b. make them donate a huge amount of money
c. let them make an informative decision
d. entertain and manipulate them.
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Always keep the _____________________ in mind, when making an agenda, mobilizing

people, or preparing for a meeting.

Select one:
a. energizer
b. type of meeting
c. refreshment
d. participants
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Which one is NOT a type of business meeting?

Select one:
a. Debate Meeting
b. Discussion Meeting
c. Birthday Meeting
d. Team building Meeting
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Question 23
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Which type of business meeting you will use when you are trying to get an idea
how to attack a specific problem?
Select one:
a. debate meeting
b. planning meeting
c. problem-solving meeting
d. status updates meeting
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Question 24
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Question text

A convention is a gathering of individuals who meet at an arranged place and a

time to discuss some common interest or _____________________.

Select one:
a. cook meals for someone
b. make a decision as a group
c. showcase a talent
d. laugh with one another
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Conventions are not generally organized by an individual but a/an

_____________________.

Select one:
a. bank
b. owner of the company
c. celebrity
d. organization
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 Flag question
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_______________ can bring different types of people from different backgrounds

together.

Select one:
a. Conventions
b. Round Table Discussion
c. Intimate Meeting
d. Conference
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Question 27
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A ____________________ is a meeting that is generally designed for discussion,

problem solving, fact-finding and consultation.

Select one:
a. conference
b. memorandum
c. face-to-face meeting
d. strategic plan
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Question 28
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Some examples of different types of conferences will include academic

conferences, business conferences, and _______________________.

Select one:
a. athlete conference
b. news conference
c. individual conference
d. pre-Christmas conference
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Question 29
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A conference generally has a/an __________________, speakers and topics are

selected prior to the conference.

Select one:
a. relax ambiance
b. political theme
c. formal progress
d. informal connotations
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Question 30
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An attendee can learn new facts, strategy, and market trends, through these
conference but _______________ are not always allowed.

Select one:
a. going to the restroom
b. discussions
c. smiling
d. nodding the heads
The term “meeting” is used to denote an event booked at a hotel, convention
center or any other venue dedicated to such gatherings.

Select one:
True
False
Question 2
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MICE is a type of tourism in which large groups, usually planned well in advance,
are brought together with different purposes.

Select one:
True
False
Question 3
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An incentive refers to the meeting event as part of a program which is offered to

its participants to reward a previous performance.
Select one:
True
False
Question 4
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A conference is a participatory meeting designed for discussion, fact finding,

problem solving and consultation.

Select one:
True
False
Question 5
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As compared with a congress, a conference is normally smaller in scale and more

selective with participants.
Select one:
True
 False
Question 6
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The term “conference” carries no special connotation as to frequency.

Select one:
True
False
Question 7
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The forum refers to events at which products and services are displayed.

Select one:
True
False
Question 8
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The meeting s industry consists of a broad range of organizers, suppliers and

facilities engaged in the development and delivery of meeting, conferences,
exhibitions and other related events.
Select one:
 True
False
Question 9
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The SWOT Analysis is a key component of the knowledge economy, acting as a

vehicle for business, professional and academic communities to achieve the
interactions required to effect the knowledge transfer.
Select one:
True
False
Question 10
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MICE is a type of exhibition in which large groups, usually planned well in advance,
are brought together to showcase their talents.

Select one:
True
False
Stand For Something

The term “meeting” is used to denote an event booked at a hotel, convention

center or any other venue dedicated to such gatherings.

Select one:
True
 False
Question 2
Correct
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MICE is a type of tourism in which large groups, usually planned well in advance,
are brought together with different purposes.

Select one:
True
False
Question 3
Correct
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Question text

An incentive refers to the meeting event as part of a program which is offered to

its participants to reward a previous performance.
Select one:
True
False
Question 4
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Question text

A conference is a participatory meeting designed for discussion, fact finding,

problem solving and consultation.
Select one:
True
False
Question 5
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Question text

As compared with a congress, a conference is normally smaller in scale and more

selective with participants.
Select one:
True
False
Question 6
Correct
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Question text

The term “conference” carries no special connotation as to frequency.

Select one:
True
False
Question 7
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Question text

The forum refers to events at which products and services are displayed.
Select one:
True
False
Question 8
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Question text

The meeting s industry consists of a broad range of organizers, suppliers and

facilities engaged in the development and delivery of meeting, conferences,
exhibitions and other related events.
Select one:
True
False
Question 9
Correct
Mark 1.00 out of 1.00

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Question text

The SWOT Analysis is a key component of the knowledge economy, acting as a

vehicle for business, professional and academic communities to achieve the
interactions required to effect the knowledge transfer.
Select one:
True
False
Question 10
Correct
Mark 1.00 out of 1.00

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MICE is a type of exhibition in which large groups, usually planned well in advance,
are brought together to showcase their talents.

Select one:
True
False
Match the terms with its descriptions or complete the statement by choosing the
logical answer among the given choices.

A convention is a place to _______________, share your thoughts and learn

from your peers. Answer
network
1

Answer
The key feature of a convention is that it is_________________.
less formal
2

A convention is a gathering of individuals who meet at an arranged place and

a time to discuss some ______________ or make a decision as a group. Answer
common interest
3

Convention is less formal and _______________ than a conference.

Answer
light-hearted
4

This is a large meeting of people who come to talk about their shared work,
common interests, or to make decisions as a group. Answer
convention
5

Conference is more _________than a convention.

Answer
formal
6

. A conference is a place to learn from the leaders or _____________ in your

field. Answer
experts
7
In a convention, the _____________________ are encouraged to discuss and
share their thoughts. Answer
participants
8

In a conference, it is the _______________ who mainly share their thoughts Answer

with the audience. speakers
9
This is a meeting that is generally designed for discussion, problem solving,
fact-finding, and consultation.
CONFERENCE

Your answer is correct.This refers to a grouping of booth spaces on the exhibit

floor.
Select one:
a. pavilion
b. hall way
c. museum
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Exhibitors are assigned specific floor space for displaying equipment and other
displays.
Select one:
a. poster exhibit
b. work exhibit
c. area exhibit
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Question 3
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 Flag question
Question text

What type of exhibition is used when there is limited space or limited numbers of
exhibitors?
Select one:
a. curtains
b. pavilion
c. table tops
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Question 4
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Which one is not part of the information from the exhibitor service kit?
Select one:
a. checklist of forms
b. events in the past
c. deadlines for their returns
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Question 5
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Which one is the most common type of exhibition?

Select one:
a. booth
b. poster
c. museum
Postal dove delivery is the best form of shipping method.
Select one:
a. It depends.
b. Yes
c. No
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Question 2
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This is a type of indemnity clause that requires one party to fully protect the other
from a claim. This states that neither party will hold other responsible for any
damages or theft of materials or equipment.
Select one:
a. restricted clause
b. hold harmless clause
c. open clause
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Question 3
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What is the trade show managers first priority?

Select one:
a. to create a fabulous event
b. to sell floor space to exhibitors
c. to invite VIP's
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Question 4
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IAEE stands for International Association of Extortionists and Events.

Select one:
True
False
Question 5
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Scaled drawing is one of the elements of exhibition planning.

Select one:
True
False
A fixed price salable travel product that makes it easy for a traveler
to buy and enjoy a destination or several destinations.
Package
A news article or feature story written by the subject of the story
for delivery and potential placement in the media.
Press/Publicity Release
A percentage indicating the number of bed nights sold (compared
to number available) in a hotel, resort, motel or destination.
Occupancies
Any person who travels either for leisure or business purposes
more than 100 miles (round-trip) in a day or who stays overnight
away from his/her primary domicile.
Tourist/Visitor/Traveler
An educational session in which travel agents, tour operators, tour
wholesales or other members of the travel trade congregate to
receive briefings about tourism destinations.
Sales Seminar
Several rooms held for a group. Room Blocks
The high and low end of the travel season. Peaks and Valleys
An assessment tour of a destination or facility by a meeting
planner, convention or trade show manager, site selection
committee, tour operator, wholesaler or incentive travel manager
to see if it meets their needs and requirements prior to selecting a
specific site for an event.
Site Inspection
Every time a person travels more than 100 miles (round-trip) in a
day or stays overnight away from their primary domicile, whether
for business or leisure purposes, they make one “person trip visit.”
Person Trip Visit
The largest international travel marketplace held in the United
States, sponsored by the Travel Industry Association of America.
Travel offered as a reward for top performance and the business that develops,
markets and operates
these programs.
Answer: Incentive Travel
Servicing consumers and trade who request information as a result of advertising or
promotional
programs.
Answer: Fulfillment
The number of times an advertisement appears during a given campaign.
Answer: Frequency
Travel for recreational, educational, sightseeing, relaxing and other experiential
purposes.
Answer: Leisure Travel
Negotiated air fare for convention, trade show, meeting, group and corporate travel.
Answer: Discounted Fare
Deluxe equipment used by most tour operators in group tour programs. Amenities
include reclining
seats, bathrooms, air conditioning, good lighting and refreshment availability.
Answer: Motorcoach
The total number of travelers within a market category
Answer: Market Volume
A customer with a reservation at a restaurant, hotel, etc. who fails to show up and
does not cancel.
Answer: No Show
The rate provided to wholesalers and tour operators that can be marked up to sell to
the customer.
Answer: Net Rate
The percentage of business within a market category.
Answer: Market Share