MSQ 2
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isaacMSQ 2
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isaacThe marketing strategy of developing new products and
selling them in new markets is referred to as _______________.
● Product penetration
● Market development
● Diversification
● Market penetration
Which of the following statements is correct?
1. Marketing is the term used to refer only to the sales function within a firm
2. Marketing managers usually don't get involved in production or distribution
decisions
3. Marketing is an activity that considers only the needs of the organization, not
the needs of society as a whole
4. Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large
Which of the following is NOT an element of the marketing mix?
1. Distribution
2. Product
3. Target market
4. Pricing
Political campaigns are generally examples of---
1. Cause marketing
2. Organization marketing
3. Event marketing
4. Person marketing
Which of the following is typically NOT a result of recognizing the importance of
ethnic groups by marketers?
1. Use of an undifferentiated one-size-fits-all marketing strategy
2. Different pricing strategies for different groups
3. Variations in product offerings to suit the wants of a particular group
4. Study of ethnic buying habits to isolate market segments
These objectives are often the most suitable when firms operate in a market
dominated by a major competitor and where their financial resources are limited
1. Niche
2. Hold
3. Harvest
4. Divest
When companies make marketing decisions by considering consumers' wants and
the long-run interests of the company, consumer, and the general population, they
are practicing which of the following principles?
1. Innovative marketing
2. Consumer-oriented marketing
3. Value marketing
4. Societal marketing
The use of price points for reference to different levels of quality for a company's
related products is typical of which product-mix pricing strategy?
1. Optional-product pricing
2. Captive-product pricing
3. By-product pricing
4. Product line pricing
______________ is the concept under which a company carefully integrates and
coordinates its many communications channels to deliver a clear, consistent, and
compelling message about the organization and its products.
1. The promotion mix
2. Integrated international affairs
3. Integrated marketing communications
4. Integrated demand characteristics
the ______________ holds that consumers will favor products that are available and
highly affordable (therefore, work on improving production and distribution
efficiency).
1. Product concept
2. Production concept
3. Production cost expansion concept
4. Marketing concept
. The term marketing refers to:
1. New product concepts and improvements
2. Advertising and promotion activities
3. A philosophy that stresses customer value and satisfaction
4. Planning sales campaigns
the term "marketing mix" describes:
1. A composite analysis of all environmental factors inside and outside the firm
2. A series of business decisions that aid in selling a product
3. The relationship between a firm's marketing strengths and its business
weaknesses
4. A blending of four strategic elements to satisfy specific target markets
Newsletters, catalogues, and invitations to organization-sponsored events are most
closely associated with the marketing mix activity of---
1. Pricing
2. Distribution
3. Product development
4. Promotion
Assume you are in charge of the politically-mandated process of converting the
economy of a developing African nation from state-controlled to market-driven
business ventures. Your ability to control–––––– will most likely determine the
future success of the country and its government.
1. The culture
2. Marketing
3. Technology
4. Competitive environment
Early adopters of which opinion leaders are largely comprised of and tend to be
______________
1. Generalized; that is, they tend to lead the group on most issues
2. More likely to buy new products before their friends do and voice their
opinions about them
3. From the upper class; people from other classes are more likely to be
followers
4. Quiet, withdrawn people who don't make fashion statements or take risks
easily
Market expansion is usually achieved by:
1. More effective use of distribution
2. More effective use of advertising
3. By cutting prices
4. All of the above are suitable tactics
Marketing philosophy summarized by the phrase "a good product will sell itself" is
characteristic of the ______________ period.
1. Production
2. Sales
3. Marketing
4. Relationship
Diversification is best described as which of the following?
1. Existing products in new markets
2. Existing products in existing markets
3. New products for new markets
4. New products for existing markets
Today's marketers need ______________
1. Neither creativity nor critical thinking skills
2. Both creativity and critical thinking skills
3. Critical thinking skills but not creativity
4. Creativity but not critical thinking skills
An imbalance between a consumer's actual and desired state in which recognition
that a gap or problem needs resolving is called ______________
1. Motive development
2. An attitudes
3. A self-concept
4. Product Evolutions
When producers, wholesalers, and retailers act as a unified system, they comprise a
______________
1. Conventional marketing system.
2. Power-based marketing system.
3. Horizontal marketing system.
4. Vertical marketing system.
Which of the following is a strategic marketing planning tool?
1. The market share/market growth (BCG) matrix
2. The consumer scanning model
3. A market vulnerability/business opportunity matrix
4. Market sheet analysis
Diversification is best described as which of the following?
1. Existing products in new markets
2. Existing products in existing markets
3. New products for new markets
4. New products for existing markets
______________ is a strategy of using a successful brand name to launch a new or
modified product in a new category.
1. Duo-branding
2. Line extension
3. Brand extension
4. Multi-branding
the stage is the product life cycle that focuses on expanding market and creating
product awareness and trial is the:
1. Decline stage.
2. Introduction stage.
3. Growth stage.
4. Maturity stage.
______________ is a critical success factors of products at project level which is
indicated by a differentiated product with unique customer benefits.
1. Solid up front homework
2. High quality marketing activities
3. Sharp early product definition
4. Product superiority
Which of the following represents the correct sequence of tasks for building a
brand?
1. Developing marketing programs, Leverage of secondary associations,
Choosing brand elements
2. Choosing brand elements, Developing marketing programs, Leverage of
secondary associations
3. Choosing brand elements, Leverage of secondary associations, Developing
marketing programs
4. Leverage of secondary associations, Choosing brand elements, Developing
Company A fixes its marketing communication budget by observing the budget set
by Company B. This is an example of establishing budget by:
1. Affordable method
2. Percentage of sales method
3. Competitive parity method
4. Objective and task method
Marketing channel that involves no intermediaries to made their products available
to final buyers is classified as
1. Direct channel
2. Indirect channel
3. Static channel
4. Flexible channel
Typically profit is negative in which stage of the product life cycle?
1. Growth
2. Maturity
3. Introduction
4. Decline
Which of the following statement is true regarding break-even point:
1. The profit at break-even point is 0
2. Total revenue is more than total cost at break-even point
3. Total cost is more than total profit at break-even point
4. None of these
Identify the incorrect statement about multiple channels:
1. Internet banking is an example of low cost channel that is offered by banks
2. Customers usually use only one channel for all transactions even if multiple
channels are offered
3. Service sensitive customers prefer the full service channels
4. Economic considerations should not be the only criteria for deciding what
combination of channels to be used
Segmentation is the process of:
1. Dividing the market into homogenous groups
2. Selecting one group of consumers among several other groups
3. Creating a unique space in the minds of the target consumer
4. None of these
Good marketing is no accident, but a result of careful planning and _____________.
1. Execution
2. Selling.
3. Research.
4. Strategies.
The ______________ function of marketing makes the products available in different
geographic regions.
1. Production.
2. Selling.
3. Distribution.
4. Promotion.
The traditional view of marketing is that the firm makes something and then
______________ it.
1. Markets.
2. Sells.
3. Prices.
4. Services.
_____________ is referred to as segmentation.
1. Mass marketing.
2. Niche marketing.
3. Differentiated marketing.
Groups that have a direct or indirect influence on a persons attitudes or behavior is
known as ______________
1. Reference groups
2. Family.
3. Roles.
4. Status.
Augmented product contains ______________.
1. Basic needs.
2. Functional characteristics.
3. Additional benefits.
4. Expected features.
The emotional attachment of a customer towards a brand is known as
______________.
1. Brand associations
2. Perceived quality.
3. Brand loyalty.
4. Brand awareness.
Logistics means ______________.
1. Production.
2. Flow of goods.
3. Consumption.
4. Marketing channel.
. Logistics management is a part of ______________.
1. Production.
2. Marketing channel
3. Supply chain management.
4. Consumption.
Demographic segmentation refers to.
1. The description of the people and the place in society.
2. The description of the people's purchasing behavior
3. The location where people live
4. Geographic regions.
Which of the following reflects the marketing concept philosophy?
1. " you won't find a better deal anywhere".
2. "When it's profits versus customers needs, profits will always win out".
3. "We are in the business of making and selling superior product".
4. "We won't have a marketing department, we have a customer department".
What is price skimming?
1. Setting an initially high price which falls as competitors enter the market.
2. Setting a high price which consumers perceive as indicating high quality.
3. Setting a low price to "Skim off" a large number of consumers.
In selling concept, maximization of project of the firm is done through ______________.
1. Sales volume.
2. Increasing production.
3. Quality.
4. Services.
_____________ motives are those which determine where or from whom products are
purchased.
1. Product.
2. Patronage.
3. Emotional.
4. Rational.
in ______________ segmentation , buyers are divided into different groups on the basis
of life style or personality and values.
1. Geographic.
2. Demographic
3. Psychographic.
4. Behavioral.
The technique of using the social network on the internet to create the brand image
is called as ______________.
1. Social marketing.
2. Re-marketing.
3. Viral-marketing.
4. Synchronic marketing.
. Which of the following is not included in the function of physical supply:
1. Standardization.
2. Storage.
3. Packaging.
4. Transportation.
Which of the following is not part of demographic segmentation?
1. Age.
2. Income.
3. Education.
When a consumer decides to buy without much logical thinking, his decision is said
to be ______________
1. Patronage.
2. Emotional.
3. Rational.
4. None of these.
_____________ price refers to the high initial price charged when a new product is
introduced in the market.
1. Premium.
2. Penetration.
3. Skimming.
4. None of these.
______________ is the practice of charging a low price right down from the beginning
to stimulate the growth of the market.
1. Skimming.
2. Penetration.
3. Premium.
4. None of these.
Being ______________ one cannot taste, touch, see, hear, smell or use services like
physical products;
1. Intangible.
2. Tangible.
3. None of these.
E- marketing is a part of ______________.
1. E-commerce.
2. E-cash.
3. E-Payment.
4. E-mail.
. ______________ advertisement is a small, graphic links placed on a web page.
1. Banner.
2. Buttons.
3. Website.
. Social marketing is used as an instrument to achieve the goals of ______________.
1. Marketer.
2. Seller.
3. Society.
4. None of these.
______________ marketing means serving a small market not Served by competitions.
1. Niche.
2. Mega.
3. Meta.
4. None of these.
_____________ advertisement is used at the time of introducing a new product in the
market.
1. Selective.
2. Reminder.
3. Primary.
4. None of these.
_____________ is the oral presentation in a conversation with one or more prospective
buyers for the purpose of making sales.
1. Advertising.
2. Branding.
3. Personal selling.
4. None of these.
The process of introducing higher quality products by a manufacturer is called
______________.
1. Product line expansion.
2. Product line contraction
3. Trading down.
______________ is the marketing and financial value associated with a brand's
strength in a market.
1. Brand equity.
2. Brand loyalty.
3. Branding.
4. None of these.
Marketing is both an "art" and a "science" there is constant tension between the
formulated side of marketing and the ______________ side.
1. Creative.
2. Management.
3. Selling.
4. Behavior.
The task of any business is to deliver ______________ at a profit.
1. Customer needs
2. Products.
3. Customer value
4. Quality.
______________ is the next stage of market segmentation.
1. market targeting
2. Positioning.
3. MIS.
4. Marketing.
Customers are showing greater price sensitivity in their search for ______________.
1. The right product.
2. The right service.
3. Value.
4. The right store.
Testing before launching a product is known as ______________.
1. Test marketing.
2. Concept testing..
3. Acid test.
4. Market test.
The emotional attachment of a customer towards a brand is known as
______________.
1. Brand loyalty.
2. Brand awareness.
3. Brand equity.
4. Brand association.
When organization in the same level of a channel work on a co-operative basis , it is
known as ______________
1. V M S.
2. S C M.
3. Logistics.
4. H M S.
____________ is an attempt to reduce the demand for consumption of a specific
product or service on a permanent or temporary basis.
1. De-marketing.
2. Remarketing
3. Ostensible marketing
4. Synchronic marketing.
In the traditional ______________ concept , the main strategy of the company is to find
customers for the product, manufactured by them and somehow convince the
customer into buying this product.
1. Selling.
2. Product.
3. Production.
4. Marketing.
in ______________ stage , a product is well established in the market.
1. Growth.
2. Maturity.
3. Introduction.
4. Decline.
Some companies are now switching from being product- centered to being more
______________ centered.
1. Competency.
2. Marketing.
3. Sales.
4. Customer-segment.
______________ environment consists of the factors like inflation rate, interest rate
and unemployment.
1. Geographic.
2. Economic.
3. Demographic.
4. Technological.
A marketing information system (MIS) caters to the needs of ______________.
1. Marketing decision.
2. Databases.
3. Safeguard.
4. Customized.
The practice of using the established brand names of two different companies on
the same product is termed as ______________.
1. Manufacturer brand.
2. Private brand.
3. Brand licensing.
4. Co-branding.
When a firm practices ______________ concept, all its activities are directed to satisfy
the consumer.
1. selling.
2. Production.
3. Marketing.
4. Societal.
The process of finding and creating new uses or satisfactions for an existing product
is known as ______________.
1. Niche- marketing.
2. Re- marketing.
3. Social marketing.
4. None of these.
_____________ is the process of creating an image for a product in the minds of
targeted customers.
1. Segmentation.
2. Target marketing.
3. Positioning.
4. None of these.
The only revenue producing element in the marketing mix is.
1. Product.
2. Price.
3. Place.
______________ is the most common method used for pricing.
1. cost plus pricing.
2. Target pricing.
3. Break- even- pricing..
4. Marginal cost.
_____________ is a broad range of activities concerned with efficient movement of
finished goods from the end of the production line to the consumer.
1. Physical distribution.
2. Channel of distribution
3. Intensive distribution.
4. None of these.
Which of the following is not a non-store retailing:
1. Tele marketing.
2. Direct marketing.
3. Kiosk marketing.
4. Retail chains.
. Which one of the following is not a sales promotion tool:
1. Advertisement.
2. Discount.
3. Dealer contest.
4. Consumer contest.
Which of the following is not an element of service marketing mix?
1. Hospital.
2. Banking.
3. Insurance.
4. None of these.
Which of the following is known as market aggregation?
1. Social marketing.
2. De-marketing.
3. Niche marketing.
4. Mass marketing.
Which of the following is not a risk in internet based transaction:
1. Earns dropping.
2. Spoofing.
3. encryption.
4. Unauthorized action.
__________ refers to word of mouth through electronic channels.
1. E-Advertising.
2. E-Commerce.
3. E-Cash.
4. Viral marketing.
Green marketing is defined as developing eco- friendly products and their packages
to control the negative effects on ______________.
1. Environment.
2. Organization.
A ______________ is an intangible product involving a deed, a performance or an effort
that cannot be stored or physically possessed.
1. Production.
2. Consumption
3. Service.
4. All of the above.
. In ______________ stage a product is well established in the market.
1. Growth.
2. Maturity.
3. Introduction.
4. None of these.
_____________ is a creative presentation of and message to make impact on the
audience.
1. Product.
2. Ad copy.
3. Budget.
4. All of these.
In service marketing, apart from traditional four elements of marketing mix, there are
three more elements, namely, people, process and ______________.
1. Physical evidence.
2. Publicity.
3. Packaging.
4. All of the above.
. ______________ goods are those which a consumer buys after comparing the
suitability, quality, Puce etc. of different brands.
1. Specialty.
2. Convenience.
3. Shopping.
4. Unsought.
The most formal definition of marketing is ______________.
1. Meeting needs profitability.
2. Improving the quality of life for consumers.
3. the 4 Ps
4. an organizational function and a set of process for creating, Communicating
and delivering, Value to customers and that benefit the organization.
fixing and maintaining the standards for quality , quantity, size and other features of
the product refers to ______________.
1. Standardization.
2. Grading.
3. Packaging.
____________ segmentation classifies consumers on the basis of age, sex, income
and occupation.
1. Psychological.
2. Geographic.
3. Demographic.
4. Behavioral.
______________ helps to understand how consumers are influenced by their
environment.
1. Consumer behavior
2. Motives.
3. Perception.
Industrial product are ______________ products.
1. B2B.
2. B2C.
3. F M C G.
4. Convenience.
In ______________ manufacturers supply products to a limited number of outlets in the
target market.
1. Selective distribution
2. Geographical distribution
3. Intensive distribution.
_____________ is a strategy designed to cultivate customer loyalty, interaction and
long-term association with the company.
1. Viral marketing.
2. Relationship marketing.
3. Social marketing.
In ______________ segmentation, buyers are divided into different groups on the basis
of life-systle into personality and values.
1. Demographic.
2. Economic.
3. Psychographic.
4. Geographic.
Modern marketing begins and ends with the ______________.
1. Sales.
2. Products.
3. Customers.
4. Price.
____________ is the strong feeling , desire emotion make the buyer a product.
1. Buying motive.
2. Demand.
3. Price.
4. Quality.
. Today, companies have to manage relation with their ______________ in order to
ensure timely supplies and meet customers' requirements.
1. Customers.
2. Government.
3. Suppliers.
4. International market.
The number of customers exposed to the brand is called ______________.
1. Brand licensing.
2. Brand awareness.
3. Brand equity.
4. Positioning.
Bundle pricing is.
1. Providing a bundle of benefits for one price.
2. Packaging a group of products together.
3. Providing a group of prices for one product category.
____________ simply refers to product planning.
1. Merchandising
2. Selling.
3. Operating.
When a buyer decides to buy after careful consideration or logical thinking, his
decision is said to be ______________.
1. Rational.
2. Emotional.
3. Product.
Under ______________ marketing strategy, market segments are identified and a
different marketing mix is developed for each of the segments.
1. Differentiated.
2. Focus.
3. Customized.
4. None of these.
A price reduction to buyers who pay their bills promptly is called ______________.
1. Trade discount.
2. Cash discount.
3. Seasonal discount.
4. Quantity discount.
Under ______________ pricing, price is set on the basis of managerial decisions and
not on the basis of cost, demand, competition etc.
1. Administered.
2. Product line pricing
3. Captive product.
4. Mark-up pricing.
______________ is called shopping by post
1. Self service store.
2. Direct marketing
3. Department stores.
4. Mail order business.
Which company is the pioneer in direct marketing.
1. Johnson&Johnson.
2. Eureka Forbes.
3. Avon cosmetics.
4. Cypla.
Which of the following is not an element of promotion mix?
1. Branding.
2. Advertisement.
3. Sales promotion.
4. Personal selling.
Medical treatment with ayurvedic Massage is an example of:
1. Pure tangible.
2. Hybrid.
3. Pure service.
4. None of these.
Which of the following involves targeting bulk purchasers and offering them special
benefits and privileges;
1. Frequency marketing.
2. Event marketing.
3. Viral marketing.
4. None of these.
Which of the following is not an e-marketing tool?
1. I-Radio.
2. Mobile phone.
3. I-Kiosks.
4. Cinema.
Romance motive is a type of ______________.
1. Emotional.
2. Rational.
3. Patronage.
4. Social.
___________ is a paid form of communication by an identified sponsor.
1. Product.
2. Service.
3. Advertisement.
4. None of these.
_____________ refers to gifts given to dealers or to sales force to push the
manufacturers product.
1. Trade allowances.
2. Specialty advertising
3. Dealer contests.
4. Co-operative advertising.
Premium pricing is also termed as ______________.
1. High pricing.
2. Medium.
3. Low.
4. None of these.
_____________ means giving a name to the product by which it should become known
and familiar among the public.
1. Branding.
2. Promotion.
3. Pricing.
4. None of these.
Marketing is a process which aims at ______________.
1. Satisfaction of customer needs.
2. Selling products.
3. Production.
4. Profit making.
Ensuring the availability of the products and services as and when required by the
customers is ______________ utility.
1. Time.
2. Place.
3. Form.
4. Profession
_____________ is a process of identifying the areas of market that are different from
one another.
1. Marketing.
2. Segmentation.
3. Promotion.
4. Targeting.
_____________ is a process of transforming information and experience into
knowledge.
1. Marketing.
2. Positioning.
3. Perception.
4. Learning.
The four Ps are characterized as being ______________.
1. Product, Positioning, place and price..
2. Product, Production, price and place
3. Promotion, place, positioning, production
4. Product, place, price and promotion.
The marketing outcomes of a product is known as ______________.
1. Profit.
2. Brand loyalty.
3. Branding.
4. Brand equity.
The process of adding a higher priced prestigious, product to the existing line of
lower priced products is known as ______________.
1. Trading down.
2. Product differentiation.
3. Trading up.
4. Product simplification.
The process of moving the raw materials from the place of the suppliers to the place
of the producers is known as ______________.
1. Inbound logistics.
2. Outbound logistics
3. Inventory management.
4. Acquisition of raw materials.
The flow of goods from production to consumption is known as ______________.
1. Inbound logistics.
2. Outbound logistics.
3. Process logistics.
4. Reverse logistics
_____________ is the results of artificial scarcity of products created by a firm.
1. Selective de-marketing
2. Re-marketing
3. Ostensible de-marketing.
______________ can be achieved only when all personal within the organization
understand the importance of the customer.
1. Profit maximization.
2. Sales volume.
3. Customer satisfaction.
Selecting the segments of a population of customers to serve is called
______________.
1. Market segmentation.
2. Positioning.
3. Target marketing.
4. Customization.
_____________ is the act of designing the company's offering and image to occupy a
distinctive place in the target market's mind.
1. Positioning.
2. Segmentation.
3. Consumer market.
4. Consumer behavior.
The concept of marketing mix was developed by ______________.
1. N.M. Borden.
2. Philip Cotter.
3. W. Anderson.
4. Stanton.
Marketing is a ______________ function of transferring goods from producers to
consumers.
1. Systematic.
2. Commercial.
3. Management.
The four Cs are ______________.
1. Customer focus, cost, convenience and communication.
2. Convenience, control, competition and cost.
3. Customer solution, cost, convenience and communication.
4. Competition, cost, convenience and communication.
. Brand loyalty indicates customer's ______________ towards the brand.
1. Commitment.
2. Belief.
3. Attributes.
4. Quality.
Rising promotion costs and shrinking profit margins are the result of ______________.
1. Globalization.
2. Changing technology
3. Heightened competition.
4. Privatization.
Marketing is a process of converting the potential customers into ______________
consumers.
1. Rare.
2. Actual.
3. Future.
4. New.
Marketing is a ______________ process.
1. Goal oriented.
2. Social.
3. Exchange.
4. All of these.
_____________ is the process whereby individuals decide what ,where ,how and from
whom to purchase goods and services.
1. Packaging.
2. Consumer behavior.
3. Segmentation.
The word positioning was coined by.
1. All Ryes and Jack Trout.
2. Philip otter.
3. Petra Ducker.
4. None of them.
When a firm sets a very low price for one or more of its products with a view to drive
its competitors out of market is known as ______________.
1. Customary.
2. Target pricing.
3. Predatory pricing.
4. None of these.
The strategy of using as many outlets as possible is called ______________.
1. Selective distribution.
2. Exclusive distribution
3. Intensive distribution.
4. None of these.
Which of the following is the largest retail enterprise in the world.
1. K mart.
2. Wal-Mart.
3. Shoppers shop.
4. None of these.
A ______________ operates multiple retail outlets under common
ownership in different cities and towns.
1. Retail chains.
2. Destination store.
3. Shopping malls.
4. Retail chain.
Which of the following is not a characteristic of service marketing:
1. Intangibility.
2. Reparability.
3. Heterogeneity.
4. Perish ability.
Green marketing is a part of ______________.
1. Re- marketing.
2. Event marketing
3. Social marketing.
4. Mega marketing.
______________ marketing means serving a small market not served
by competitions.
1. Relationship.
2. Niche.
3. Re-marketing.
4. None of these.
Internet advertising includes web advertising, ______________ etc.
1. Transaction.
2. Encryption.
3. E-mail.
4. None of these.
______________ is a process that conceals meaning by changing
messages into unintelligible messages.
1. Encryption.
2. Firewalls.
3. Backups.
4. None of these.
The aim of relationship marketing is ______________ delight.
1. Product.
2. Price.
3. Customer.
4. Quality.
Maximizing the market share is the objective of company in
______________ stage of product life cycle.
1. Growth.
2. Maturity.
3. Introduction.
4. Decline.
_____________ is called printed salesmanship.
1. Advertisement.
2. Personal selling.
3. Promotion.
4. none of these.
When the advertisement is to create an image or reputation of the
firm, it is called ______________ advertising.
1. Institutional.
2. Advocacy.
Department stores generally serves ______________ class.
1. Poor.
2. Middle.
3. Rich.
4. All of the above.
During the ______________ stage of PLC the sales grow at diminishing rates and
project starts declining.
1. Introduction.
2. Maturity.
3. Growth.
4. None of these.
Marketing is a ______________ function transferring goods from producers to
consumers.
1. Systematic.
2. Economic.
3. Management.
4. Commercial.
. A firm identifies the target market, needs and wants of customers through
1. Marketing research
2. Planning.
3. Concepts.
4. Segmentation.
______________ is the process of identifying specific market segments.
1. Market targeting
2. Target marketing.
3. Positioning.
4. Marketing.
_____________ can be produced and marketed as a product.
1. Information.
2. Celebrities.
3. Properties.
4. Organizations.
A banking product is an example for ______________.
1. Tangible product.
2. Generic product.
3. Potential product.
4. Intangible product.
The literary meaning of the term product is ______________.
1. Lead forward.
2. Good.
3. Features.
4. Good and services.
A united distribution channel is known as ______________.
1. S C M.
2. V M S.
3. Conflict.
4. Intensity.
Inside sale is known as ______________.
1. Direct marketing.
2. Tele- marketing.
3. Social marketing.
4. Viral marketing.
Tele- marketing is a part of ______________.
1. Direct marketing.
2. Social marketing.
3. Viral marketing.
4. Relationship marketing.
Direct marketing refers to a communication between the ______________ and
______________ directly.
1. Seller and the buyer.
2. Firm and suppliers
3. Society and target market.
4. price and service.
Which of the following is central to any definition of marketing.
1. Making a project.
2. Making a sale.
3. Customer relationship
4. Transactions.
______________ is the process of dividing a potential market into distinct sub-markets
of consumers with common needs and characteristics.
1. Market segmentation
2. Positioning.
3. Target marketing.
4. Direct marketing.
An increasingly large number of firms are changing their organizational focus from
______________ to ______________.
1. Product management; Functional management.
2. Brand management; Customer relationship management.
3. Global management; Regional management.
4. Product management; territory management.
______________ segmentation classifies consumers on the basis of age, gender,
income and occupation.
1. Geographic.
2. Behavioral.
3. Psychological.
4. Demographic.
Banks are a part of ______________.
1. Macro environment.
2. Micro environment
3. Ecological
4. Technological environment.
Television is a type of ______________ media.
1. Broad cast.
2. Print.
3. Out-door.
4. Online.
Marketing evaluation and ______________processes are necessary to understand the
efficiency and effectiveness of marketing.
1. Control.
2. Feedback.
3. Consumer behavior.
4. measurement.
The factors that affect marketing policies, decisions and operations of a business
constitute.
1. Marketing control.
2. Marketing mix
3. Marketing environment
Targrt marketing essentially requires ______________.
1. Market segmentation.
2. Advertisement
3. Direct selling.
4. Using multiple media.
When there is a large potential market for a product, the firm will adopt:
1. Skimming price policy.
2. Penetration price policy
3. Premium price policy.
4. None of these.
Target pricing is also known as ______________.
1. Value pricing.
2. International pricing
3. Geographical pricing.
4. Rate of return price.
Direct marketing is sometimes called ______________.
1. Self service.
2. Retail stores.
3. Armchair shopping.
4. None of these.
VThe four elements; channels of distribution ,transportation, warehousing and
inventory constitute ______________.
1. Promotion mix.
2. Marketing mix.
3. Distribution mix.
4. Product mix.
Which of the following is not an element of service marketing mix?
1. People.
2. Packaging
3. Process.
4. Physical evidence.
Which of the following is not responsible for the emergence of relationship
marketing?
1. Growth of service economy.
2. Rapid technological advancement.
3. Changing role of woman.
A security tool to verify the authenticity of the message and claimed identify of the
sender and to verify the message integrity is :
1. Encryption.
2. Firewalls.
3. Digital Certificates.
4. Digital signature.
making payment through electronic media by using credit or debit cards for the
products bought electronically is known as ______________.
1. E-Payment.
2. E-mail.
3. E-marketing.
The term meta marketing was first used by ______________.
1. Eugene .J. Kelly.
2. N.H. Borden.
3. Tim Draper.
product development stage of product life cycle sales are ______________.
1. 1.
2. 0.
3. .1.
4. None of these.
____________ is the oral presentation in a conversation with one or more prospective
buyers for the purpose of making sales.
1. Samples.
2. Debates.
3. Coupons.
4. Money refund offers.
Marketing management covers not only the marketing of goods but also the
marketing of ______________
1. Products.
2. Services.
3. Quality.
4. None of these.
Marketing helps firms to increase their profits by ______________.
1. Increase in sales
2. Increase in products
3. increase in price.
4. increase in customers.
A market where goods are sold in bulk quantities to the customers is known as
______________.
1. Retail market.
2. Wholesale market.
3. Product market.
4. Service market.
____________ drives a person towards selection of a particular shop or supplier of
goods and services.
1. Product.
2. Patronage.
3. Rational.
The legalized revision of a brand is known as ______________.
1. Standardization.
2. Quality.
3. Trademark.
4. Product.
VThe opposite flow of goods in a distribution channel is known as ______________.
1. Reverse logistics.
2. Inbound logistics.
3. Outbound logistics.
4. Inventory logistics.
. Which is the features of direct marketing ______________.
1. Open dialogue.
2. One-to-one communication
3. Personal relationships.
4. all of the above.
The customer focused philosophy is known as the ______________ concept.
1. Production.
2. Product.
3. Selling.
4. Marketing.
Ending prices with 99p is called.
1. Price lining.
2. Prestige pricing.
3. Odd-even pricing.
4. Skimming.
VSetting a price below that of the competition is called.
1. Skimming.
2. Competitive pricing
3. Penetration pricing.
Organization which sell their products the internet directly to consumers are called.
1. B2B.
2. B2C.
3. Re-marketing.
4. Service marketing.
Modern marketing begins and ends with ______________.
1. Business.
2. Consumers.
3. Economic.
4. Company.
Who has introduced the concept of market segmentation.
1. N.H. Borden.
2. Rosier.
3. Wendell R. Smith
______________ motives are those come from the physiological or basic needs such
as hunger, thirst, sleep etc.
1. Social.
2. Patronage.
3. Inherent.
4. Product.
Generally ______________ is an indication of quality.
1. Price.
2. Quantity.
3. Size.
4. Colour.
Pricing strategies are more specific and short term than ______________.
1. Objectives.
2. Pricing policies.
3. Price reduction.
Direct marketing is found more suitable to which of the following products.
1. Agricultural products.
2. TV.
3. Shoes.
4. Vacuum cleaner.
The process of direct communication between the sales person and a prospect is
called:
1. Direct marketing.
2. Personal selling.
3. Advertising.
4. None of these.
V Which of the is against marketing concepts.
1. Social marketing.
2. De-marketing.
3. Niche marketing.
4. None of these.
A financial instrument which can be used more than once to borrow money or buy
goods and services on credit is:
1. Debit card.
2. Credit card.
3. Smart card.
4. None of these.
dividing buyers into groups based on their knowledge, attitudes, uses or responses
to a product is called:
1. Geographic segmentation.
2. Demographic.
3. Psychographic.
4. Behavioral.
. A smart card was first developed by Motorola in ______________.
1. 1956.
2. 1973.
3. 1977.
4. 1989.
______________ refers to marketing strategies under conditions of scarcity and during
the period of shortage.
1. E-commerce.
2. De-marketing.
3. Relationship marketing.
The number of customers exposed to the brand is called ______________.
1. Brand equity.
2. Brand licensing.
3. Brand awareness.
The process of supplying products to all retail outlets is known as ______________.
1. Selection distribution.
2. Exclusive distribution
3. Channel configuration.
4. Intensive distribution.
The main object of ______________ is to move forward a product, service or idea in a
channel of distribution.
1. Production.
2. Promotion.
3. Consumption.
4. All of these.
The central theme or idea of an ad message is known as ______________.
1. Ad themes.
2. Ad copy.
3. Ad messages.
Marketing is a process of converting the potential customers into ______________
1. Actual customers
2. Prospective customers
3. Marketers
4. None of these
V ______________ concept is based on the principle that marketing is not a
department but it is pervasive throughout the company.
1. Production
2. Holistic
3. Modern
4. Selling
242. The markets in which goods are bought and sold in bulk quantities.
1. Wholesale market
2. Retail market
3. World market
4. None of these
Market in which supply is greater than demand.
1. Buyers market
2. Sellers market
3. Retail market
4. Wholesale market
Marketing that converts negative demand to positive demand is known as
1. Conversional
2. Maintenance
3. Remarketing
4. Developmental
Which of the following is not an emotional motive
1. Vanity
2. Social acceptance
3. Curosity
4. Variety
. The strategy where the producer or marketer does not differentiate between
different type of customers
1. Undifferentiated Marketing
2. Differentiated Marketing
3. Concentrated Marketing
Shiny hair in case of a shampoo is a ______________ utility
1. Primary
2. Evolved
3. Generic
4. None of these
The act of creating an image about a product or brand in the consumers mind is
known as ______________
1. Positioning
2. Target marketing
3. Market segmentation
4. Product differentiation
Products adapted to the perceived unique characteristics of national markets
1. Local Products
2. Multinational Products
3. International Products
4. Global Products
. ______________ brands indicate only the product category
1. Dealer
2. Licensed
3. Generic
4. Individual
The major four elements of distribution mix are channels of distribution,
transportation, Warehousing, and ______________
1. Inventory
2. Channel
3. Direct marketing
4. None of these
______________ is not a function of wholesaler
1. Warehousing
2. Transporting
3. Risk bearing
4. None of these
. Trading up is a method of product line modification by.
1. Product line expansion.
2. Product line contraction.
3. Quality variation.
4. None of these.
______________ goods are purchased on a regular basis.
1. Staple.
2. Impluse.
3. Emergency.
4. None of these.
Setting price on the basis of the demand for the product is known as ______________
1. Cost Based Pricing
2. Demand Based Pricing
3. Competition Based Pricing
4. Value Based Pricing
Premium Pricing is a method of ______________
1. Cost Based Pricing
2. Demand Based Pricing
3. Competition Based Pricing
4. Value Based Pricing
Which of the following are possible pricing objectives
1. To maximise profits
2. To achieve a target market share
3. To match the competition, rather than lead the market
4. All of these
____________are retail stores owned by a group of consumers themselves
1. Super Bazar
2. Shopping mall
3. Consumer co-operative store
Multilevel marketing is also called
1. Pyramid selling
2. Hybrid selling
3. Horizontal selling
4. None of these
___________means moving of finished goods from one end of a producer to
consumer.
1. Exchange of goods
2. Transfer of goods
3. Physical distribution
4. None of these
. MILMA is an example of ______________type of shop
1. Multiple shop
2. Departmental store
3. Super bazzar
4. None of these
If advertising give focus on a particular product or brand, it is known as
1. Product advertisement
2. market advertisement
3. Institutional advertisement
4. None
When manufacturers, wholesalers and retailers jointly share the expenditure on
advertising, it is called
1. Joint advertising
2. Co-operative advertising
3. Sponsored advertising
4. None of these
______________ is not a pre test to evaluate advertising effectiveness
1. Portfolio test
2. Consumer Jury method
3. Recognition test
4. None of these
______________is not a dealer promotion scheme.
1. Free goods
2. Trade allowance
3. Coupons
4. All of these. The Concept of USP was introduced by
1. Rosser Reeves
2. Theodre Levitt
3. NH Borden
4. None of them
Any paid form of non –personal presentation of ideas, goods, or services by an
identified sponsor is known as ______________
1. Advertisement
2. Marketing
3. selling
4. None of these
_____________- means placement of company product or products in the minds of
target consumers relative to the competitive products.
1. Product positioning
2. Product display
3. Product expression
4. None of these
For rural marketing ______________ pricing is more suitable.
1. Penetration
2. skimming
3. going rate
4. none of these
View answer
270. Moderate quality products are preferred by ______________ consumers.
1. Urban
2. Rural
3. educated
Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as
______________ pricing
1. Cost plus
2. value
3. power price points
4. penetration
_____________ refers to the way a service provider and his employees anticipate what
the customers want and provide them before they ask for service make them
delighted and surprised.
1. Proactiveness
2. Productivity
3. professionalization
4. none of these
_____________ is concerned with finding ways to reduce the demand temporarily or
permanently.
1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing
Which of the following is not responsible for the emergence of relationship
marketing?
1. Growth of service economy
2. rapid technological advancement
3. an increase in the level of customer awareness and education
4. changing role of woman
____________ is also known as buzz marketing.
1. Word of mouth marketing
2. viral marketing
3. guerilla marketing
______________ is the marketing of products that are regarded to be safe for the
environment.
1. Green marketing
2. Social marketing
3. Gaimatias marketing
A computer based system that facilitates the transfer of money or the processing of
financial transactions between two financial institutions the same day or over night
is ______________
1. ETB
2. EFT
3. E-cash
4. E-money
______________ marketing refers to achieving marketing objectives through applying
digital technologies such as web sites.
1. Internet
2. digital
3. email
4. viral
. Which of the following is not an e-marketing tool?
1. mobile phone
2. cinema
3. i- radio
4. i-kiosks
An electronic file that uniquely identifies individuals and websites on the internet and
enables secure, confidential communications.
1. Digital signature
2. Digital certificates
3. Encryption
4. Firewalls
When information about transactions is transmitted in transparent way hackers can
catch the transmissions to obtain customers sensitive information. This is known as
______________
1. Spoofing
2. Unauthorized disclosure
3. Eavesdropping
4. Phishing
_____________ is an electronic file that uniquely identifies individuals and web sites on
the internet and enables secure confidential communications.
1. Digital signature
2. Digital certificates
3. Secure electronic transactions
4. None of these
Marketing is a ______________ process
1. Goal oriented
2. Exchange
3. Social
4. All of these
Market where goods are transacted on the spot or immediately
1. Future market
2. Spot market
3. Perfect market
4. None of these
Market where currencies of different countries are bought and sold.
1. Money market
2. Foreign exchange market
3. Stock market
4. None of these
Risk bearing is a function of ______________
1. Research
2. Exchange
3. Physical supply
4. Facilitating
. Behaviour exhibited while purchasing a car is an example of ______________
1. Dissonance Reduction Buying Behaviour
2. Variety Seeking Buying Behaviour
3. Complex Buying Behaviour
4. Habitual Buying Behaviour
The negative feeling which arise after purchase causing inner tension is'known as
______________
1. Cognitive dissonance
2. Post purchase dissonance
3. Buyer's remorse
4. All of these
Identifying and providing different marketing mix for each of the segments is known
as ______________.
1. Undifferentiated Marketing
2. Differentiated Marketing
3. Concentrated Marketing
4. Customised or Personalised Marketing
Motives which are driven by learning, perception and attitude are known as
______________
1. Emotional motives
2. Patronage motives
3. Psychological motives
4. Rational motives
The companies that have become a tried and trusted household name are
1. Positioned by Product Attributes and Benefits
2. Positioned by Brand Endorsement
3. Positioned by use, Occasion and Time
4. Positioned by Corporate Identity
Trade mark is a ______________
1. Name
2. Registered brand
3. Symbol
4. Design
Brands add value for both customers and the firm by
1. Facilitating purchase
2. Establish loyality
3. Both (a) and (b)
4. None of these
. Air conditioners are an example of ______________ goods.
1. Brown
2. White
3. Red
4. Orange
Revival plans to reintroduce the product in more modified form is adopted in
______________ stage of PLC.
1. Introduction
2. Maturity
3. Decline
4. Growth
Pricing method based on customer value is known as ______________.
1. Cost Based Pricing
2. Demand Based Pricing
3. Competition Based Pricing
4. Value Based Pricing
Razor manufacturer will charge a low price and recoup its margin (and more) from
the sale of the only design of blades which fit the razor. This I an example
of______________
1. Predatory Pricing
2. Economy Pricing
3. Psychological Pricing
4. Captive Product Pricing
______________ are the retailers who have no fixed place of business.
1. Large scale retailers
2. Itinerant retailers
3. Small scale retailers
4. None of these
Warehousing creates ______________ utility
1. Product utility
2. Place utility
3. Time utility
4. Customer utility
The best channel of distribution for Vacuum cleaner is
1. Direct marketing
2. Mail order Business
3. Self service
In a small market ______________ is better
1. Three level channel
2. Two level channel
3. Direct marketing
4. All of these
Direct marketing is found more suitable to which of the following products?
1. Agriculture products
2. TV
3. Shoes
4. Vacuum cleaner
______________ is not a vertically integrated channel
1. Admininisterd
2. Contractual
3. Corporate
4. None of these
______________ is not included in the product factor
1. Physical nature
2. Technical nature
3. Suitability
4. None of these
If goods directly move from producer to consumer, it is known as
1. One level channel
2. Zero level channel
3. Two level channel
4. None of these
. Selling includes ______________
1. Advertising
2. Transfer of title from the seller to the buyer
3. Sales promotion
4. None of these
______________ is not a step in advertising campaign
1. Market analysis
2. Determining ad Objectives
3. Selecting ad media
4. Supply of goods
______________ is not a consumer promotion scheme
1. Samples
2. Advertising material
3. Coupons
4. Rebates
. Dealer promotion is also known as
1. Trade promotion
2. Goods promotion
3. Commerce promotion
4. None of these
The process of direct communication between the sales person and a prospect is
called
1. Personal selling
2. Direct marketing
3. Advertising
. ______________ is all the written or spoken matter in an advertisement expressed in
words or sentences and figures designed to convey the message.
1. Matter
2. ad medium
3. ad copy
4. none of these
A major portion of the rural population consists of ______________ income groups.
1. Low
2. high
3. medium
4. all of these
General rural markets where rural /tribal people gather once or twice a week on a
fixed day to exchange/to sell their produce is called ______________
1. Regular periodic market
2. Seasonal market
3. Daily market
Permanent rural market with continuous trading activity is called ______________
1. Regular periodic market
2. Seasonal market
3. Daily market
4. Rural market
Rural consumers are ______________
1. Price sensitive
2. less price sensitive
3. quality conscious
4. none of these
Smaller companies tying up with leading companies to distribute through its network
is known as ______________ Distribution.
1. Syndicated
2. selective
3. exclusive
4. intensive
Medical treatment with ayurvedic massage is an example of
1. Pure tangible good
2. hybrid
3. pure service
4. none of these
Which of the following is not an element of service marketing mix?
1. People
2. packaging
3. process
4. physical evidence
. Which of the following is against marketing concept ?
1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing
. ______________ is also called ambush marketing.
1. Event marketing
2. morph marketing
3. guerilla marketing
4. none of these
the term ______________ Marketing was coined by Steven Jurvetson in 1997.
1. Word of mouth
2. viral
3. guerilla
4. morph
______________ is the marketing of a social message with a view to change behavior
of people's habit.
1. Green marketing
2. Social marketing
3. Gaimatias marketing
4. none of these
Utilizing electronic medium in everyday business activities is known as
1. E-marketing
2. E-business
3. E-commerce
4. none of these
_____________ can be defined as convergence of branding, information dissemination
and sales transactions all in one place.
1. E-advertising
2. E-branding
3. E-commerce
4. E-marketing
Which of the following is not a risk in internet based transaction
1. eavesdropping
2. spoofing
3. encryption
4. unauthorized action
______________ is not an e-payment media.
1. Credit card
2. Debit card
3. Electronic cheque
4. Wallet
Which of the following is not a type of e-payment system.
1. ETB
2. EFT
3. E-cash
4. None of these
____________ Is a specialized form of online identity theft.
1. Spoofing
2. Unauthorized disclosure
3. Eavesdropping
4. Phishing
___________ is a computer crime in which criminal breaks into a computer system for
exploring details of information etc.
1. Hacking
2. Spoofing
3. Eavesdropping
4. Phishing
All forces or factors that effect marketing policies, decisions and operations of a
business constitute ______________
1. Marketing mix
2. Marketing environment
3. Marketing control
4. None of these
Markets which are organized and regulated by statutory measure are
1. Regulated markets
2. Unregulated markets
3. World market
4. None of these
Market where shares, debentures, bonds etc of companies are bought and sold.
1. Money market
2. Foreign exchange market
3. Stock market
4. None of these
Profit through Customer Satisfaction Is aimed in ______________ Concept
1. Production
2. Holistic
3. Marketing
4. Selling
A person who purchases a product or service either for his own consumption or for
others is known as ______________
1. Buyer
2. Customer
3. Consumer
4. None of these
Sub-dividing of market into homogeneous sub-sections of customers is known as
1. Target marketing
2. Market segmentation
3. Product differentiation
4. None of these
Serving a small market not served by competitors is known as ______________
1. Local marketing
2. Niche marketing
3. Segment marketing
4. Individual marketing
The process of assessing the relative worth of different market segments and
selecting one or more segments in which to compete is called
1. Target marketing
2. Market segmentation
3. Product differentiation
4. None of these
Using the names of company's powerful brands for line extentions is ______________
1. Positioning by Product Attributes and Benefits
2. Positioning by Brand Endorsement
3. Positioning by use, Occasion and Time
4. Positioning by Corporate Identity
Products seen as only suitable in one single market
1. Local Products
2. Multinational Products
3. International Products
4. Global Products
The only revenue producing element in the marketing mix is.
1. Product
2. Price
3. Place
4. Promotion
Yellow goods include ______________ goods.
1. Red & white
2. White & brown
3. Orange & red
4. White & orange
Rising profits is a feature of ______________ stage of PLC.
1. Growth
2. Introduction
3. Maturity
4. Saturation
The set of all the products a firm made available to consumers buy is called.
1. Product line
2. Product mix
3. Product category
4. None of these
The approach used when the marketer wants the consumer to respond on an
emotional, rather than rational basis
1. Predatory Pricing
2. Economy Pricing
3. Psychological Pricing
4. Penetration Pricing
A price reduction to buyers who pay their bills promptly is called.
1. Trade discount
2. Cash discount
3. Seasonal discount
4. Quality discount
The strategy of using as many out lets as possible is called
1. Intensive distribution
2. Cohesive distribution
3. Wide distribution
4. All of these
Which of the following is not a non store retailing ?
1. Kiosk marketing
2. retail chains
3. Direct marketing
4. telemarketing
______________ factor is not considered as an important one while selecting channel
of distribution
1. Product
2. Market factor
3. Colour
4. None of these
____________ are generally food stores that are much smaller in size than in
supermarkets.
1. Convenient store
2. Discount store
3. Specialty store
4. None of these
_____________ advertisement stresses on comparative features of two brands
1. Comparative advertisement
2. Complimentary advertisement
3. Niche advertisement
A good catchy phrase used and repeated often in an advertisement is ______________
1. Idea
2. Brand name
3. Trade mark
4. Slogans
Which of the following is not an element of promotion mix
1. Advertisement
2. Branding
3. Personal selling
4. Sales promotion
The strategy of choosing one attribute to excel to create competitive advantage is
known as
1. Under positioning
2. Unique selling proposition
3. Over positioning
4. None of these
. AIDAS stands for
1. Attention, Interest, Desire, Action, Satisfaction
2. Action, Interest, Decision , Attention, Service
3. Attention, Interest, Attitude, Action, Satisfaction
Which of the following is a major advantage of personal selling ?
1. targeted message
2. reach and frequency
3. more sales
4. none of these
. Blue revolution refers to
1. Aquaculture
2. milk
3. poultry
4. none of these
Profiling the rural market is a part of ______________ stage of rural marketing strategy.
1. Planning
2. execution
3. feedback
4. none of these
Services are ______________
1. Intangible
2. perishable
3. both a & b
4. none of these
Which of the following involves targeting bulk purchasers and offering them special
benefits and privileges?
1. Frequency marketing
2. event marketing
3. viral marketing
4. none of these
The basic objective behind the ______________ is to add value to the product
significantly for winning the customers' loyalty.
1. Event marketing
2. morph marketing
3. guerilla marketing
4. none of these
An airline working with a tour operator or a hotel group is an example of
______________ marketing
1. Partnership
2. viral
3. guerilla
4. morph
The marketing side of E-commerce is known as ______________.
1. E-marketing
2. E-business
3. Interactive marketing
4. none of these
Which of the following is importance of e-marketing?
1. sell
2. serve
3. sizzle
4. all of these
The financial exchange that takes place online between buyers and sellers is known
as
1. E-branding
2. E-marketing
3. E-advertisement
4. E-payment system
_____________ involves some one masquerading as someone else.
1. Spoofing
2. Unauthorized action
3. Eavesdropping
4. Phishing
_____________ can be used to minimize the risk of security breaches or viruses.
1. Firewall
2. Backups
3. Encryption
4. Digital signature
The group of elements price, product, promotion and place constitute
1. market mix
2. marketing mix
3. product mix
4. promotion mix
Branding is a function of ______________
1. Research
2. Exchange
3. Physical supply
4. Facilitating
Market where money is lend and borrowed
1. Money market
2. Foreign exchange market
3. Stock market
4. None of these
Marketing is important to
1. Economy
2. Companies
3. Consumers
4. All of these
Which of the following is not included in the micro environment
1. Suppliers
2. Publics
3. Economic
4. Customers
"We guarantee every product we sell" appeal to ______________ motive
1. Curosity
2. Variety
3. Quality
4. Comfort
The concentration of all marketing efforts on one selected segment within the total
market.
1. Undifferentiated Marketing
2. Differentiated Marketing
3. Concentrated Marketing
4. Customised or Personalised Marketing
An organisation directs its marketing efforts at two or more segments by developing
a marketing mix for each segment.
1. Total market approach
2. Concentration approach
3. Multi-segment approach
4. None of these
Anything that has the ability to satisfy a consumer need is known as ______________
1. Price
2. Package
3. Product
4. Promotion
Brands owned and developed by producers are known as
1. Manufacturer brands
2. Individual brands
3. Family brands
4. Dealer
Which is not a level of brand loyality.
1. Brand preference
2. Brand recognition
3. Brand insistence
4. Brand equity
_____________ goods are purchased without any planning or search effort.
1. Staple
2. Impluse
3. Emergency
4. None of these
Setting price on the basis of the total cost per unit is known as ______________
1. Cost Based Pricing
2. Demand Based Pricing
3. Competition Based Pricing
4. Value Based Pricing
Which of the following is a method of Competition Based Pricing
1. Going Rate Pricing
2. Sealed Bid Pricing
3. Customary Pricing
4. All of these
Which of the following is not a method of cost based pricing
1. Cost Plus Pricing
2. Marginal Cost Pricing
3. Differential Pricing
4. Target Pricing
Where sellers combine several products in the same package is known as
______________
1. Psychological Pricing
2. Captive Product Pricing
3. Product Bundle Pricing
4. Promotional Pricing
When there is a large potential market for a product, the firm will adopt.
1. Skimming price policy
2. Penetration price policy
3. Premium price policy
4. None of these
Transport system creates ______________ utility.
1. Place utility
2. Time utility
3. Customer utility
4. All of these
______________ is called shopping by post
1. Self service
2. Mail order Business
3. Retail chain
The word channel is derived from the French word,
1. Cann
2. Chaan
3. Canal
4. None of these
______________ are those who obtain title to goods with a view to selling them at
profit
1. Merchant middlemen
2. Agent middle men
3. Facilitators
4. All of these
Which company is the pioneer in the direct marketing ?
1. Cypla
2. Avon cosmetics
3. Johnson & Johnson
4. Eureka Forbs
____________ channel is one in which two or companies join together to exploit a
marketing opportunity either by themselves or by creating an independent unit
1. Horizontal channel
2. Vertical channel
3. Cross channel
The retailer sells goods in ______________
1. Huge quantity
2. Small quantity
3. Not sufficient
4. None of these
_____________ retailers open their shops on fixed days or dates in a specified area.
1. Hawkers
2. Kiosks
3. Market traders
4. None of these
Advocacy advertising is also called
1. Support advertising
2. Rapport advertising
3. Cause advertising
4. None of these
______________ is not a post test to evaluate advertising effectiveness
1. Real Test
2. Opinion research
3. Association test
4. Portfolio test
______________ is not a sales force promotion scheme.
1. Bonus to sales force
2. Slotting allowance
3. Sales force contests
4. None of these
Which of the following is not a sales promotion tool
1. Discount
2. Dealer contest
3. Advertisement
4. Consumer contest
_____________ is not a feature of advertising
1. It helps in stimulating sales
2. It may be oral or written
3. It reduces sales
4. None
Many companies are now turning their attention to ______________ markets.
1. Urban
2. Rural
3. world
4. none of these
Markets located in the heart of the region specializing in few crops like banana,
onions etc are called ______________
1. Regular periodic market
2. Seasonal market
3. Daily market
4. Rural market
Goods are sold in small packets in ______________ markets.
1. Urban
2. Rural
3. World
4. none of these
_____________ pricing means assigning a low price tag for a product and providing the
benefits of low-cost mass production to the customers.
1. Cost plus
2. value
3. power price points
_____________ distribution system can be used to penetrate the rural market.
1. Satellite
2. selective
3. exclusive
4. intensive
Which of the following is not a characteristic of service marketing?
1. Intangibility
2. separability
3. heterogeneity
4. perishability
Which of the following is known as market aggregation?
1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing
_____________ Is a strategy of entering into an unreceptive or blocked country and
practices marketing by using economic, psychological, political and public relation
skills etc in that country.
1. De marketing
2. meta marketing
3. mass marketing
4. mega marketing
Under ______________ marketing every customer is treated as unique.
1. Word of mouth
2. viral
3. guerilla
4. one-on-one
A product with the ______________ is a green product.
1. Ecomark
2. Agmark
3. ISI Mark
4. none of these
SEM means ______________
1. Search engine marketing
2. Social environment marketing
3. save energy marketing
4. none of these
_____________ is a low cost communication tool that can be easily tested, refined and
rolled'out.
1. Opt- in- e-mail
2. i- TV
3. i- radio
4. i-kiosks
______________ is online identity theft.
1. Eavesdropping
2. Phishing
3. Spoofing
4. None of these
A digital analog of various forms of payment backed by a bank or financial institution
is ______________
1. ETB
2. EFT
3. E-cash
4. E-money
A competitor or an unhappy customer can alter a website so that it refuses services
to potential clients. This is known as ______________
1. Unauthorized action
2. Unauthorized disclosure
3. Eavesdropping
4. Phishing
______________ is a security protocol based on digital certificates.
1. Digital signature
2. Secure sockets layer protocol
3. Secure electronic transactions
4. None of these
View answer
413. Which of the following is not included in the function of physical supply?
1. Standardization
2. Storage
3. Transport
4. Packaging
_____________ simply refers to product planning.
1. Merchandising
2. Assembling
3. R & D
4. None o f these
Market in which gold and silver are sold
1. Commodity market
2. Produce market
3. Bullion market
4. None of these
Marketing is applicable in ______________
1. Goods
2. Events
3. Property
4. All of these
Consumers show ______________ while buying their products on regular basis
1. Dissonance Reduction Buying Behaviour
2. Variety Seeking Buying Behaviour
3. Complex Buying Behaviour
4. Habitual Buying Behaviour
The essential criteria for effective segmentation is
1. Homogenity
2. Measurability
3. Profitability
4. All of these
Which of the following is not an element of demographic segmentation
1. Family size
2. Population density
3. Income
Which of the following are the elements of product positioning
1. The Product
2. The Company
3. The Consumer
products seen as having extension potential into other markets
1. Local Products
2. Multinational Products
3. International Products
4. Global Products
pWhich of the following is not a limitation of branding
1. It is expensive
2. It reduces selling efforts
3. It promotes unfair competition
4. It leads to brand monopoly
Trading down is a method of product line modification by.
1. Product line expansion
2. Product line contraction
3. Quality variation
4. None of these
_____________ influence product line decisions.
1. Customer preference.
2. Change in demand
3. Product sepecialisation
4. All of these.
Setting price on the basis of the competition for the product is known as
______________.
1. Cost Based Pricing
2. Demand Based Pricing
3. Competition Based Pricing
4. Value Based Pricing
When a firm sets a very low price for one or more of its products with the intention'of
driving its competitors out of business.
1. Predatory Pricing
2. Economy Pricing
3. Psychological Pricing
4. Penetration Pricing
______________ marketing uses telecommunication devices to reach prospective
customers
1. Direct marketing
2. Telemarketing
3. Catalogue marketing
4. All of these
______________ is a system of selling goods directly to customers through a network
of self employed people
1. Multilevel marketing
2. Whole sale marketing
3. Vertical marketing
4. None of these
Sorting and grading of goods is considered as the function of
1. Wholesalers
2. Retailers
3. Managers
4. None of these
______________ is a system of branch shops operated under a centralized
management and dealing in similar lines of goods.
1. Super market
2. Multiple shops
3. Self service store
4. None of these
. ______________ is a retailer who has fixed place of business in a locality but goes on
changing his place to exploit the market opportunities.
1. Cheap-jacks
2. Hawkers
3. Market traders
4. None of these
If the product passes through a longer channel of distribution, the marketer will have
to give importance to
1. Advertising
2. Personal selling
3. Direct selling
4. None of these
When the advertisement is to create an image or reputation of the firm, it is a case of
1. Product advertisement
2. Institutional advertisement
3. Reminder advertising
4. None
____________ refers to duplicating the brand image of one product of promote
another product of the same brand.
1. Surrogate advertising
2. Shortage advertising
3. Advocacy advertising
4. None of these
USP stands for
1. Universal Service Provider
2. Upper Service position
3. Unique Selling Proposition
4. None Of these
______________ type of advertisement is used when the product enters into growth
stage of PLC
1. Selective advertising
2. Reminder advertising
3. Primary advertising
4. None of these
. In marketing, MRP stands for
1. Managing public relation
2. Marketing public relation
3. Monitoring public relation
4. none of these
Markets popularly known as haats and shandies are ______________ markets.
1. Rural
2. Urban
3. National
4. none of these
Yellow revolution refers to
1. Aquaculture
2. milk
3. poultry
4. none of these
. Marketing research is a part of ______________ stage of rural marketing strategy.
1. Planning
2. execution
3. feedback
4. none of these
______________ is a retailer who has fixed place of business in a locality but goes on
changing his place to exploit the market opportunities.
1. Cheap-jacks
2. Hawkers
3. Market traders
4. None of these
If the product passes through a longer channel of distribution, the marketer will have
to give importance to
1. Advertising
2. Personal selling
3. Direct selling
4. None of these
When the advertisement is to create an image or reputation of the firm, it is a case of
1. Product advertisement
2. Institutional advertisement
3. Reminder advertising
4. None
. ______________ refers to duplicating the brand image of one product of promote
another product of the same brand.
1. Surrogate advertising
2. Shortage advertising
3. Advocacy advertising
4. None of these
USP stands for
1. Universal Service Provider
2. Upper Service position
3. Unique Selling Proposition
4. None Of these
______________ type of advertisement is used when the product enters into growth
stage of PLC
1. Selective advertising
2. Reminder advertising
3. Primary advertising
4. None of these
In marketing, MRP stands for
1. Managing public relation
2. Marketing public relation
3. Monitoring public relation
4. none of these
. Markets popularly known as haats and shandies are ______________ markets.
1. Rural
2. Urban
3. National
4. none of these
Yellow revolution refers to
1. Aquaculture
2. milk
3. poultry
4. none of these
. Marketing research is a part of ______________ stage of rural marketing strategy.
1. Planning
2. execution
3. feedback
4. none of these
Introducing a product at low price and increasing the price once the brand succeeds
is known as ______________ Pricing.
1. Penetration
2. skimming
3. going rate
4. none of these
_____________ was first used by Eugene J Kelly.
1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing
In Japan ______________ .marketing is known as ‘Kuchikomi'.
1. Word of mouth
2. viral
3. guerilla
4. morph
Marketing to babies in the womb is ______________ marketing.
1. Galimatias
2. viral
3. guerilla
4. morph
. Buying and selling over the internet is known as ______________
1. E-marketing
2. E-business
3. E-commerce
4. none of these
. A financial instrument which can be used more than once to borrow money or buy
goods and services on credit is ______________
1. debit card
2. credit card
3. smart card
4. none of these
A security tool to verify the authenticity of the message and claimed identity of the
sender and to verify the message integrity is
1. encryption
2. firewalls
3. digital certificates
4. digital signature
The private content of a transaction, if unprotected can be intercepted when it goes
through the route over the internet is called ______________
1. Spoofing
2. Unauthorized disclosure
3. Eavesdropping
4. Phishing
. The concept of marketing mix was developed by
1. Philip Kotler
2. Stapleton
3. N.H Borden
4. Albert W Emery
. Market where there is no physical delivery of goods
1. Future market
2. Spot market
3. Perfect market
4. None of these
Market where demand for goods is greater than supply.
1. Buyers market
2. Sellers market
3. Retail market
4. Wholesale market
Marketing Environment is
1. Largely uncontrollable
2. Changing fast
3. Influencing marketing decisions
4. All of these
Social class is an element of ______________ factor
1. Social
2. Cultural
3. Personal
4. Economic
. Civil engineers designing flats, villas, bridges etc.are an example of.
1. Undifferentiated Marketing
2. Differentiated Marketing
3. Concentrated Marketing
4. Customised or Personalised Marketing
. Positioning by emphasising the special attributes and benefits of the product is
known as ______________
1. Positioning by Product Attributes and Benefits
2. Positioning by Brand Endorsement
3. Positioning by use, Occasion and Time
4. Positioning by Corporate Identity
Products designed to meet global segments
1. Local Products
2. Multinational Products
3. International Products
4. Global Products
. Which of the following is not a component of brand equity.
1. Brand awareness
2. Brand association
3. Brand loyality
4. Brand cohorts
. American expression for fast moving consumer goods is ______________ goods.
1. Brown
2. White
3. Red
4. Orange
After sales service is part of.
1. Core product
2. Augmented product
3. Tangible product
4. None of these
Which of the following is not a factor influensing pricing policy
1. Cost
2. Competitors
3. Business objectives
4. None of these
. Departmental store is an example of
1. Second hand goods seller
2. Large scale retailer
3. Multiple shop
4. None of these
____________ means the set of marketing intermediaries through which the goods
flow from the producer to consumer.
1. Channel of distribution
2. Direct marketing
3. Intensive distribution
4. None of these
The three major types of non store retailing are direct selling, direct marketing and
______________
1. Automatic vending
2. Self service store
3. Retail chain
4. None of these
If marketing is done through information and ordering machine placed in stores, it is
known as
1. Kiosk marketing
2. Television marketing
3. Tele marketing
4. All of these
_____________ is not a commercial advertising
1. Consumer ad
2. Industrial ad
3. Trade ad
4. Shortage ad
. In ______________ appeals are emotional
1. Consumer promotion
2. Advertising
3. Dealer Promotion
4. All of these
Which of the following is not a main objective of personal selling ?
1. generate sales
2. build awareness and appreciation for the product
3. create personal contact
4. none of these
White revolution refers to
1. Aquaculture
2. Milk
3. poultry
4. none of these
. Which of the following is not a services?
1. Hospital
2. banking
3. insurance
4. none of these
Which of the following is not an element of Social marketing mix?
1. Product
2. Price
3. Distribution
Word of mouth marketing through electronic channels like email, internet etc is
known as ______________.
1. Internet
2. digital
3. email
4. viral
EFT means
1. Electronic fund transfer
2. Efficient fund transfer
3. Eligible fund transfer
4. None of these
The five product levels constitute a ______________. At each level more customer
value is added.
1. customer-augmented product
2. customer consumption system
3. customer value-hierarchy
4. customer-perceived value
5. customer hierarchy
. In maturity stage of product life cycle, cost per customer is:
1. High
2. Average
3. Low
4. Moderate
If consumers do not demonstrate different responses to different brands within a
product category, then the products are essentially commodities or generic versions
and competition will probably be based on ______________.
1. emotional attachment
2. brand awareness
3. advertising expenditure
4. price
5. prestige
A carton of orange juice has no brand name on the package, only the name of the
product 'orange juice'. This is an example of:
1. a manufacturer's brand
2. an own label brand
3. a no-frills brand
4. a generic brand
Pricing cues such as sale signs and prices that end in 9 become more influential
when ______________.
1. consumer price knowledge is poor
2. items are purchased frequently
3. items have been on the market a long time
4. prices are consistent year-round
5. they are employed frequently
If demand hardly changes with a small change in price, we say that the demand is
______________.
1. equal
2. marginal
3. inelastic
4. elastic
5. none of the above
The best strategy used for snack foods, soft drinks, candies and gum is
1. Exclusive distribution
2. Selective distribution
3. Intensive distribution
4. None of the above
The typical method of retail operation used by supermarkets and nationally branded
fast-moving shopping goods is called:
1. Self-service retailing.
2. Limited-service retailing.
3. Full-service retailing.
If a company were seeking to design a channel system, the first step would be to:
1. Analyse consumer-service needs
2. Set the channel objective and constraints
3. Analyse marketing intermediaries
4. Factor in (or out) foreign marketing middlemen
To say that a product has a life cycle is to assert all of the following EXCEPT
______________.
1. products have a limited life
2. product sales pass through distinct stages, each posing different challenges,
opportunities, and problems to the seller
3. products all basically exhibit cycle-recycle growth patterns
4. profits rise and fall at different stages of the product life cycle
5. products require different marketing, financial, manufacturing, purchasing,
and human resource strategies in each life-cycle stage
The premise of ______________ models is that the power of a brand lies in what
customers have seen, read, learned, thought, and felt about the brand over time.
1. product-based brand equity
2. service-based brand equity
3. functional-based brand equity
4. mission-driven brand equity
When a marketer expresses his or her vision of what the brand must be and do for
consumers, they are expressing what is called ______________.
1. a brand promise
2. a brand mission
3. brand equity
4. a brand position
5. a brand concept
______________ communicates to the market the company's intended value
positioning of its product or brand.
1. Packaging
2. Price
3. Place
4. Promotion
5. Product features
The concept of the lowest ______________ means that a seller can charge a higher
price if they can convince the customers that price is only a small part of the total
cost of obtaining, operating, and servicing the product over its lifetime.
1. prestige pricing
2. total cost of ownership
3. convenience pricing
4. key price points
5. none of the above
Consumer use price less to judge the quality of a product when they ______________.
1. Lack Information
2. Have experience with the product
3. Are shopping for a specialty item
4. Cannot physically examine the product
Cash and carry wholesalers and drop shippers falls in the category of:
1. Merchant wholesalers
2. Limited service wholesalers
3. Full-service wholesalers
4. Brokers and agents
. Under what circumstances might it be wise for a company to do little or no test
marketing?
1. When the product has no substitutes and is new in its category
2. When management is not sure of the marketing program
3. When management is not sure about the product
4. When the costs of developing and introducing the product are low
The challenge for marketers in building a strong brand is ______________.
1. ensuring that customers have the right type of experiences with products and
their marketing programs to create the desired brand knowledge
2. pricing the product at a point that maximizes sales volumes
3. minimizing the number of people to whom the product is targeted in order to
provide consumers with a personalized experience
4. retain as many customers as possible in order to minimize the costs and
pressure associated with continually generating new leads
5. maximizing customer value
______________ is a way of capitalizing on the recognition, goodwill, and any positive
associations of an established brand, and using the name to lever the brand into a
new market.
1. Brand Repositioning
2. Brand Stretching
3. Brand Extension
4. Brand equity
Executives often complain that pricing is a big headach Common mistakes include:
price is not revised often enough to capitalize on market changes; price is set
______________ of the rest of the marketing mix rather than an intrinsic element of a
market-positioning strategy.
1. divergently
2. too high
3. intrinsically
4. independently
5. concurrently
The three major considerations in price setting are: costs set the floor price;
______________; and customers' assessment of unique features establishes the price
ceiling.
1. competitors' prices and the price of substitutes provide an orientation point
2. competitors' prices establishes a "target price" goal
3. the price of substitutes establishes a "target price"
4. the price of competitors and substitutes does not enter into the pricing
considerations.
5. none of the above
What channel structure is it where the product goes directly from the producer to the
final customer?
1. Direct
2. Indirect
3. Hybrid
4. None of the above
When producers, wholesalers, and retailers act as a unified system, they comprise a:
1. Conventional marketing system
2. Power-based marketing system
3. Horizontal marketing system
4. Vertical marketing system
Super Product Developers Pvt. Ltd has just brainstormed a large number of ideas for
adding new products and services after visiting several buying fairs. The owners will
begin the first idea-reducing stage, called ______________, to arrive at a realistic
number to adopt.
1. Idea screening
2. Idea dissemination
3. Concept development
4. Idea generation
Which of the following is not associated with brand equity?
1. Brand value
2. Brand heritage
3. Brand strength
4. Brand description
This level of rebranding refers to the renaming of a whole corporate entity, often
signifying a major strategic change or repositioning. This is known as:
1. corporate rebranding.
2. SBU rebranding.
3. product rebranding.
4. international rebranding.
The decline in the average cost of production with accumulated production
experience is called the ______________.
1. demand curve
2. cost curve
3. learning curve
4. cost target
5. indifference band
When suppliers, distributors, and customers partner with each other to improve the
performance of the entire system, they are participating in a ______________.
1. Channel of distribution
2. Supply and demand chain
3. Value delivery network
4. Demand chain
5. Supply chain
In product life cycle growth stage, the marketing objective is to:
1. create product awareness
2. maximize market share
3. defend market share and profits
4. reduce expenditure
Compared to multiple brands in a single market, a single brand in a single market is
inferior in terms of:
1. marketing impact
2. overall advertising costs
3. retail shelf space
4. economies of scale
Companies pursue survival as their major objective if they are plagued with
______________.
1. legal prosecution
2. weak competition
3. static consumer wants
4. shareholder activism
5. overcapacity
The number of intermediaries are severely limited in
1. Exclusive distribution
2. Selective distribution
3. Intensive distribution
4. None of the above
A private-label brand is developed by:
1. Wholesalers
2. Retailers
3. Both a and b
4. None of the above
Competitors in growth stage of product life cycle are:
1. Few
2. Growing number
3. Stable but begins declining
4. Declining number
When two established brands work together, on an offering to generate increased
consumer appeal and attraction is called:
1. brand licensing.
2. co-branding.
3. brand extensions.
4. brand stretching.
All of the following would be possible advantages of co-branding EXCEPT:
1. combined brands create broader consumer appeal.
2. combined brands create greater brand equity.
3. combined brands always offer economies of scale and reduced prices.
4. combined brands allow a company to expand its existing brand into other
categories.
At breakeven point which of the following holds true?
1. Total expense=Total revenue
2. Total expense>Total revenue
3. Total expense<Total revenue
4. All of the above
This is where one channel member perceives another channel member to be acting
in a way that prevents the first member from achieving its distribution objectives:
1. Channel Communication
2. Channel Conflict
3. Channel relationship
4. Customer conflict
According to Young and Rubicam's brand asset valuator, a brand's ______________
measures how well the brand is regarded and respected.
1. differentiation
2. energy
3. relevance
4. esteem
5. knowledge
When a consumer expresses thoughts, feelings, images, experiences, beliefs, and so
on that become associated with the brand, the consumer is expressing brand
______________.
1. loyalty
2. behavior
3. preference
4. knowledge
5. equity
. At the second level of customer value hierarchy, marketers need to turn core benefit
into:
1. Expected product
2. Augmented product
3. Basic product
4. None of the above
Services cannot be stored and are to be consumed immediately when produced.
This is termed as:
1. Intangibility
2. Inseparability
3. Heterogeneity
4. Perishability
______________ is a major driver of new product performance at business unit level
which signifies that there should be clearly defined business goals with specific
areas of thrust for the new product.
1. A clear new product strategy
2. High quality project teams
3. Adequate resources for new products
4. High quality new product process
X is focusing on ______________ differentiation while Y is focusing on ______________
differentiation.
1. Product, service
2. Service, service
3. Service, product
4. Product, product
When a new product can be easily duplicated, ______________ is a better alternative
for introducing the new product and when the product is very distinct from
competitive offerings, ______________ is the better alternative.
1. Penetration, Skimming
2. Skimming, Skimming
3. Penetration, Penetration
4. Skimming, Penetration
Major brand marketers often spend huge amounts on advertising to create brand
______________ and to build preference and loyalty.
1. Extension
2. Awareness
3. Packaging
4. Preference
According to the Brand Asset Valuator model, brand strength consists of:
1. Esteem, knowledge
2. Esteem, relevance
3. Differentiation, Knowledge
4. Differentiation, Relevance
If Amul IceCream decides to introduce an apricot flavored Ice cream, it will be an
example of:
1. Brand extension
2. Co-branding
3. Line extension
4. Ingredient branding
A ______________ is one which belongs to the same product category as that of a
main brand but has a different brand name and is aimed at pre-empting competition
and covering market completely.
1. Sub brand
2. Co-brand
3. Flanker brand
4. Ingredient brand
Car manufacturers like Maruti, Honda create several sub brands linked to the main
brand like Honda City, Honda Jazz, Honda Brio etc. This is an example of:
1. Umbrella branding
2. Co-branding
3. Line extension
4. Ingredient branding
The cost of a product is Rs. 90. The company producing it decides that it should get
a return on sales of 10%, and hence prices it at Rs. 100. The pricing method followed
in this case is:
1. Perceived Value pricing
2. Target return pricing
3. Mark up pricing
4. None of these
. Select the correct sequence of the first four steps of setting the price (from left to
right)?
1. Select the pricing objective, Determine demand, Estimate costs, Analyse
competitor price mix
2. Select the pricing objective, Estimate costs, Analyse competitor price mix,
Determine demand
3. Select the pricing objective, Analyse competitor price mix, Estimate costs,
Determine demand
4. Select the pricing objective, Determine demand, Analyse competitor price mix,
Estimate costs
. Company A sells laptops through retailer B and C both of whom sell laptops only
through brick and mortar stores. Recently B complained that C is selling laptops in
area of C without authorization. This is an example of:
1. Horizontal channel conflict
2. Vertical channel conflict
3. Multichannel conflict
4. None of these
To a producer of goods, a greater number of channel levels means ______________
and greater channel complexity.
1. Less control
2. Higher taxes
3. Fewer channel partners
4. More customers
In the innovation adoption model, interest and evaluation form a part of the
______________ stage.
1. Cognitive
2. Affective
3. Behavior
4. Rational
All of the following require high advertising budgets except ______________.
1. New product
2. Low share brand
3. Undifferentiated product
4. Mature brand
The delivery gap exists between:
1. Customer need and expectations and management definition of customer
needs
2. Design and delivery specifications and advertising and sales promises
3. Translation of delivery specification and execution of service delivery
specification
4. Customer perceptions of service execution and customer experience
5. relative to expectations
. Which are the additional three elements of services marketing mix?
1. Participants, physical evidence, products
2. People, physical evidence, process
3. People, product, process
4. People, physical evidence, placement
ften we see new gadgets being given to potential consumers for limited use at
shopping malls or fairs. This is done to enhance:
1. Trialablity
2. Complexity
3. Compatibility
4. None of these
. Rahul has decided to buy a car. He has selected a few car models and is currently
comparing the features of different models. The stage of buyer decision process
Rahul is currently engaged in is:
1. Need discovery
2. Evaluation of alternatives
3. Purchase Decision
4. Post Purchase behavior
Post the implementation of GST, several companies have started providing return
filing services. This is an example of ______________ creating an opportunity.
1. Economic forces
2. Regulatory changes
3. Social forces
4. Technological advances
The customer category which has the highest opinion leadership and exhibits
discrete and judicious adoption choices is:
1. Innovators
2. Early Adopters
3. Early Majority
4. Laggards
Identify the incorrect statement:
1. New product ideas must be screened to determine which of the ideas match
with the firm’s skill and competency
2. An organization has to decide on the marketability and developability of a new
product
3. Concept testing is a representation of benefits of a new product expressed in
words or pictures
4. Cash flow should not be given much importance for developing a new product
as all firms have sufficient cash
In the customer based brand equity pyramid, judgements include ______________
while resonance leads to ______________.
1. Quality, Loyalty
2. Loyalty, Quality
3. Quality, Quality
4. Loyalty, Loyalty
______________ is a unique set of brand associations that the brand strategists
aspires to create or maintain. These associations represent what the brand stands
for and imply a promise to customers.
1. Brand equity
2. Brand identity
3. Brand value
4. Brand strategy
Xioami, a well-known Chinese brand started its business with Mi branded mobile
phone. Later they started producing Television sets with the same brand name. this
is an example of:
1. Co-branding
2. Brand extension
3. Ingredient branding
4. Flanker brand
Which of the following statements is true about variable costs?
1. The corporate jet expenditure is an example of a variable cost.
2. These costs must be recovered by the price.
3. The marketing manager's salary is an example of a variable cost.
4. These costs are independent of sales volume
. If product quality of a firm is low and the price charged is high, the firm is said to
follow a:
1. Premium Strategy
2. High value Strategy
3. Cheap-value Strategy
4. Exploitative Strategy
High quality information and evaluation assistance are examples of ______________
wants and needs.
1. Shopping
2. Buying
3. Service
4. None of these
A corporation that combines several diversified retailing lines and forms under one
central ownership with some integration of distribution and management is known
as ______________.
1. Corporate chain store
2. Voluntary chain
3. Merchandising conglomerate
4. Franchise organization
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